Symbiosis Centre for Management and Human Resource Development, Pune

entHRoned
- Total Reward Strategy
Develop the perfect Total Rewards Strategy for your people. You may not have the best pay structure, or you
make not even have the best hierarchical system. Days of future are here now, develop the basket which offers
your employee the rewards everyone is talking about. Offer them responsibilities, workplace benefits,
incentives. Be creative and arise! Make him King, Empower, Endeavour and EntHRone.

TOTAL REWARD STRATEGY

Ms. Rashmi Mehra, CHRO, Flynetics Technologies Ltd. had recently attended the SHRM conference held in
Chicago. The theme of the event revolved around the recent developments in the areas of Human Capital
Strategy Planning and development. The summit entailed speeches by various industry leaders across the globe.
One of the panel discussions were around Total Reward Strategy.
While on her flight back, Ms. Mehra was joined by a co-passenger in the emergency row. Basis the
conversations of her fellow co-passenger with the cabin crew and her relative familiarity with safety
instructions, Ms. Mehra assumed that she might be a frequent flier. She couldnt help but ask her co-passenger
about her close familiarity with technical safety instructions of the aircraft to which she promptly replied that
she happened herself to be one of the cabin crews employed with the company who had gone on the company
sponsored overseas trip.
The airline had rewarded this passenger a special package holiday tour as an annual reward for her excellent
work performance. The conversation took Ms. Mehra to a brief dialogue she had with the CHRO of American
Express during the summit, where he mentioned amount a healthy mix of incentives, monetary and nonmonetary, that AmEx was focusing on to reward its employees.
May be my employees at Flynetics Technologies desire and deserve something in addition to pure monetary
compensation, she thought. She was excited about the prospects of revamping the firms Total Rewards
Strategy. She believed the new rewards strategy to act as a critical tool to curb attrition within her industry.
According to a 2014 survey by an HR consulting firm, attrition in IT/ITeS sector was expected to hover around
the 50% mark- one of the highest among all industries in India.
Flynetics Technologies (FT):
Flynetics Technologies has been the preferred technology vendor of many well-known companies from across
the entire spectrum of the travel domain including Full Service Carriers, Low Cost Carriers, Travel Management
and Technology Companies. Many of these customers have trusted FT with managing their critical travel-related
processes & operations.
FT services its clients through 2 businesses FT-IT and FT-BPO. It has a resource pool of close to 4000
technology & domain experts across both businesses catering to clients various travel-related solutions.
Flynetics Enterprise, FTs parent company, is a travel industry solutions provider with more than 15 years of
travel domain knowledge. It is a financially stable group complemented with an aptitude to align the clients
business needs to its own. Flynetics Enterprises is a leader in aviation and hospitality, growing the market
through innovation and service leadership. Established in 1999 Flynetics today has a network of 100 offices
across 45 cities globally. It employs more than 11,000 professionals across its businesses.
Total Rewards Strategy: The Concept
Total Rewards Strategy focuses on an employer making use of all monetary and non-monetary tools that may be
leveraged to attract, motivate and retain employees. Total rewards include everything the employee perceives
to be of value resulting from the employment relationship.
There are five elements of total rewards, each of which includes programs, practices, elements and dimensions
that collectively define an organizations strategy to attract, motivate and retain employees. These elements are
Compensation, Benefits, Work-life balance, Performance and Recognition, Development and Career
Opportunities.

Next Steps:
Ms. Mehra conducted a meeting with her managers, to structure and position a new Total Rewards Strategy for
Flynetics. As a pilot, she wants to start off with designing a blueprint for her IT function, comprising of 1200
employees currently.
You are a management Trainee at Flynetics Technologies. These are the 4 questions your mentor, who happens
to have attended the meeting, asks you work upon:
1. You have to design a Total Rewards Strategy. What all factors should you consider while designing
the Total Rewards Strategy for Flynetics?
2. Do you feel that Flynetics should look at customizing certain elements of its Total Rewards Strategy
for the IT function? On what parameters will you evaluate the need?
3. How should Flynetics Technologies communicate the strategy to its present and future employees?
4. How can effectiveness of the strategy be measured?
You can refer the appendix to find out the current programs and practices in place at Flynetics Technologies.

Appendix:
Whats happening @ Flynetic solutions!!
Compensation

Benefits

Performance and Recognition

Work Life

Development and Career Opportunity

Flexi Compensation structure

Performance Linked Pay
Short Term Incentive Plan
Long Term Incentive Plan
Statuary Benefits ( PF, Gratuity, Insurance )
Other Benefits : medical insurance,
benevolent fund, maternity benefits, car
benefits
Retirement Benefits
Balanced Scorecard
DAP, Training and Development
R&R Policy Monetary Awards, NonMonetary recognition, Spot Awards
Team outings / informal get together, etc
Leave Policy
Flexi Work policy/ work from home policy
CSR Involvement Clean City
Financial Support
L&D initiatives, Leadership Next
Succession Planning, HPHP programs
Career movements with the group
Coaching / Mentoring
Up skill/ upgrade through workshops,
University Programs