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Introduction to Advertising
Imagine a day in the life of an average urban Indian male
living in an apartment by himself. He wakes up early in the
morning to the sound of a hi – tech alarm (which he has
recently bought, thanks to the ad of an alarm clock he seen
on TV). He jumps out of bed and switches on the radio (to
hear some good music on FM punctuated with some news
headline). The TV is then switched on (to the channel on
Aerobics while he woks out with those slim women who
promise a sexy physique in just a couple of months). With a
brush in his mouth (of course with ‘Close – Up’ toothpaste
‘for greater confidence’ and so that beautiful girls may say
‘Talk to me’), he scans the news paper for a quick update
while he prepares some breakfast (the fast and highly
nutritious ‘Kellogs’ which once again he purchased because
of the attractive ad). After a warm bath (with ‘Dettol’ soap -
for greater skin protection and ‘Head and Shoulders’
Shampoo so that he is never embarrassed because of
dandruff), and a cool shave (with the very cool ‘Gilette
Shaving foam’ as shaving cream is out and shaving foam is
in, and the ‘Mac3’ - for the closest shave), he bathes his
cheeks with an after shave (‘Old Spice’ – for that macho
feeling). He dashes off to work (whizzing past posters,
billboards, hoardings – all bombarding him with different
messages, schemes, offers etc.). His bus and train journey
are never boring as he always carries the latest ‘India Today’
to keep him abreast of the latest happenings. He is on the
field working when he feels thirsty (but he cannot make up
his mind whether to have a ‘Thums – up’ – as he is grown up,
or to have a ‘Pepsi’ – because he wants to live young
forever; any way he decides to play safe and have a
‘Bisleri’). His mobile suddenly buzzes. It’s a programmed
call, reminding of his date. He realises he is late. At the
shopping center close by he buys his date a card (an
‘Archies – I’m sorry Card’ of course, because no one can say
it better than Archies). Obviously his date reacts as she is
expected to by giving him a hug (just like the ad). After the
great date they return home. After some TV snacking, he
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sets the mood with some soft music, spruces himself (any
guesses with what? – yes with the sexiest, irresistible, ‘AXE’
deo spray). And the lights go out. (Hey wait a second, I
forgot to mention the extra soft…. ‘Kurlon’ mattress he had
recently purchased thanks to the special Diwali offer). That
was Media and Advertising’s influence for you.
Importance of Advertising
Client: - Mecedes-Benz
I vonamor everything
I vonamor fame
I vonamor freedom
I vonamor dreams
I vonamor flashbulbs
Company: - UB Group
Company: - V.I.P.
Company: - DTC
Details: - It's time to turn your ideas inside out, from head to
toe. Ideas about who you are, what you wear, and
how. Ideas about life, with 'Total Wardrobe Solutions'
from Tamariind. Treat yourself to Power Flavour, Cool
Flavour, Fusion Flavour, Flash Flavour, Lounge
Flavour and Flavoursories.
Company: - Tamariind
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Company: - Visa
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Company: - Microsoft
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Company: - DNA
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Comapny: - HLL
Company: - Nestle
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Company: - Dabur