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Team Marketing Report November 2014

team marketing report


Avg.
Ticket

Pct.
Change

Cheapest
Available1

Beer 2

Soft
Drink2

Hot
Dog

Parking

Program

Cap

FCI

$129.38
102.25

0.0%
0.0%

$54.00
36.00

$10.5021
8.5020

$5.5024
5.2521

$6.50
5.75

$30.00
25.00

$6.00
5.00

$23.95
18.00

$676.42
541.00

2.5%
0.0%

Chicago Bulls
Miami Heat

82.33
78.30

6.0%
0.0%

38.00
15.00

8.0016
8.0024

5.7524
5.0024

6.25
7.00

24.00
35.00

5.00
10.00

25.00
18.00

477.32
468.20

4.5%
0.0%

Boston Celtics
Los Angeles Clippers

70.79
78.43

-2.5%
24.3%

10.00
18.00

8.5016
8.5020

5.0014
5.2521

5.50
5.75

42.00
25.00

5.00
0.00

25.00
18.00

444.16
2.1%
435.72 10.3%

Brooklyn Nets
Houston Rockets

66.15
65.60

9.3%
14.8%

20.00
10.00

8.5016
7.2516

5.0016
4.2522

6.00
6.00

17.00
15.00

5.00
0.00

28.00
18.48

404.60 5.9%
369.86 10.1%

Phoenix Suns
San Antonio Spurs

56.10
58.65

-2.0%
2.4%

15.75
11.00

10.2524
5.5016

6.2532
2.5016

3.50
5.00

12.00
5.00

0.00
0.00

23.00
30.00

341.90
340.60

-0.9%
0.5%

Golden State Warriors

47.38

7.0%

20.00

7.0012

5.0020

6.00

25.00

5.00

25.00

336.52

3.8%

NBA LEAGUE AVERAGE

53.98

3.4%

14.92

7.4518

4.5219

5.03

17.11

2.95

20.78

333.58

2.6%

16

20

Team
New York Knicks
Los Angeles Lakers

Pct.
Change

Milwaukee Bucks
Denver Nuggets*

50.30
54.00

5.5%
1.4%

12.00
15.00

6.50
6.7512

4.75
4.5016

5.00
4.75

22.65
10.00

5.00
5.00

20.00
18.00

325.85
322.50

5.4%
1.1%

Portland Trail Blazers


Dallas Mavericks

52.90
51.80

3.1%
0.0%

10.00
10.00

7.0016
6.0018

5.0016
4.0016

6.00
4.00

15.50
15.00

0.00
5.00

15.99
18.00

317.08
312.20

2.9%
-1.3%

Oklahoma City Thunder


Toronto Raptors3

51.35
42.94

0.0%
0.0%

12.00
10.77

5.0016
6.4716

3.0016
3.5714

3.50
4.84

10.00
17.85

0.00
4.80

22.00
22.30

295.40
289.71

0.0%
0.0%

Minnesota Timberwolves*
Sacramento Kings

37.27
46.32

5.0%
6.9%

12.00
10.00

9.5020
7.00 20

5.0024
4.7516

5.00
4.00

15.00
10.00

5.00
0.00

23.99
18.00

281.06
280.28

2.5%
4.5%

Philadelphia 76ers
Utah Jazz

39.25
43.19

0.0%
-2.9%

10.00
10.25

8.5020
7.50 20

4.0016
3.5022

5.25
3.50

22.00
10.00

5.00
5.00

17.95
19.99

278.90
275.74

4.7%
-1.9%

Cleveland Cavaliers
Orlando Magic

43.31
39.40

0.0%
0.0%

9.00
12.00

7.2512
5.7516

3.5016
4.2516

3.50
4.25

10.00
10.00

3.00
5.00

20.00
20.00

271.74
263.10

0.0%
0.0%

Detroit Pistons
Washington Wizards

38.80
32.70

-3.2%
7.9%

9.07
9.50

9.5024
8.0024

4.0020
5.0016

4.25
5.50

10.00
20.00

5.00
0.00

22.00
19.99

261.20
258.78

-0.5%
3.8%

Atlanta Hawks
Indiana Pacers

35.26
32.59

0.0%
4.0%

14.00
12.00

7.50 24
7.2520

4.5020
4.5024

5.00
5.25

15.35
10.00

0.00
0.00

18.00
18.69

245.39
232.44

2.2%
2.2%

Memphis Grizzlies
New Orleans Pelicans

31.48
30.20

4.8%
12.4%

7.00
7.20

7.5016
7.00 20

4.0020
4.0012

4.00
4.00

15.00
15.00

0.00
0.00

18.00
20.00

223.92
221.80

5.5%
6.4%

Charlotte Hornets

30.60

4.5%

8.00

6.5016

4.5022

4.50

5.00

0.00

18.00

212.40

4.5%

Average ticket price represents a weighted average of season ticket prices for general seating categories, determined by factoring the tickets in each price range as a percentage of the total number of
seats in each stadium. Premium seating (tickets that come with at least one added amenity) are not included in the ticket average, and for the NBA, not included in the chart. Luxury suites are also excluded
from the survey. Season-ticket pricing is used for any team that offers some or all tickets at lower prices for customers who buy season tickets. Please e-mail TMR at jgreenberg@teammarketing.com if you
have any questions about the FCI. Historical information is available on our Web site, teammarketing.com.
T he FFan
an Cost Index comprises the prices of four (4) average-price season tickets, two (2) cheapest draft beers, four (4) cheapest soft drinks, four (4) regular-size hot dogs, parking for one (1) car, two (2)
game programs and two (2) least-expensive, adult-size adjustable caps. Costs were determined by telephone calls with representatives of the teams, venues and concessionaires, along with information
provided on the teams official Web site, or through outside sources. Identical questions were asked in all interviews.
Editor
Editors note
note:
1. Cheapest Available refers to ticket prices posted on a teams Web site, or provided by the team. Tickets might not be part of a season ticket package.
2. Superscript numbers denote the ounces of the beverage.
3. The Toronto Raptors prices were converted at a rate of 1CAD=.89262USD

2014 Team Marketing Report, Chicago, IL

The Source For Sports Marketing Ideas

Slam dunk: NBA tickets price going up


NBA average ticket pr
ice up 3.4 percent to $5
3.98; Total FCI up 2.6 percent to $3
33.5
8
price
$53.98;
$33
3.58
The average NBA ticket has increased by 3.4 percent to $53.98,
according to the 2014-15 Team Marketing Report NBA Fan Cost
Index.
The average Fan Cost Index (FCI) number, the cost to take
a family of four to a game, is up 2.6 percent to $333.58.
Team Marketing Report uses non-premium season ticket
pricing for its survey. That excludes club seats, suites and floor
seats.
The FCI comprises the price of four average-price tickets, two
cheapest beers, four cheapest soft drinks, four hot dogs, parking
for one car, two game programs and two least-expensive, adultsize hats.
Sixteen teams had a percentage increase in ticket prices, compared to 15 last season and 14 two seasons ago. But only four
teams showed a percentage decrease, compared to 10 last season and eight two seasons ago.
The biggest percentage increase this season came from the Los
Angeles Clippers at 24.3 percent, bringing their average ticket
to $78.43. The Houston Rockets had a double-digit percentage
increase for the second consecutive season, with a 14.8 percent
jump to $65.60.
Of the Big Four teams atop the FCI, the New York Knicks,
Los Angeles Lakers, Chicago Bulls and Miami Heat, only the
Bulls raised ticket prices. Chicago bumped up its average ticket
by six percent to $82.33.
The Knicks remain atop the average ticket list at $129.38 and
the FCI chart at $676.42. The Lakers are second in both lists at
$102.25 and $541.
The Heat kept prices flat, thanks to a three-year contract for
season ticket holders. Interestingly enough, the Cleveland Cavaliers kept season ticket prices flat, despite luring LeBron James
back to Cleveland from Miami, as part of a reward for their membership program. Individual tickets were sold in a lottery system.
The team that sent James packing, the NBA champion San Antonio Spurs, doesnt traffic in large ticket hikes. The Spurs average ticket went up 2.4 percent to $58.65. Their FCI of $340.60
is just above the league average.
The cheapest average ticket in the NBA is likely also one of
the biggest bargains. The New Orleans Pelicans were one of three

teams with a double-digit percentage increase this season, but a 12.4


percent bump only brought their average ticket to $30.20. Thats a
good deal to see Anthony Davis blossom.
The Charlotte Hornets, formerly known as the Bobcats, showed
a 4.5 percent increase this season, bringing their average ticket to
$30.60. The always-entertaining Memphis Grizzlies increased their
average ticket by 4.8 percent to $31.48.
No teams dropped prices by any significant percentage. The Detroit Pistons had the biggest decrease at 3.2 percent, taking their
average ticket down to $38.80.
The NBA no longer requires teams to hold 500 $10 tickets every game, but many still offer $10 seats in season ticket form. Fourteen teams still offer a ticket under $11. The average cheapest
available ticket is $14.92.
Membership-style season ticket plans have blossomed in the
NBA. According to the league, 23 teams have a season-ticket program that involves some sort of membership affiliation that resembles European soccer clubs.
The Cavs were the first NBA team to operate like this, in the wake
of James leaving in 2010. Many of these programs split up payments into monthly charges, rather than bulk payments.
The average NBA beer is $7.45 and 18 ounces. TMR asks teams
and concessionaires for their cheapest beer offerings, and the
Knicks have the most expensive one at $10.50 for a 21-ounce selection. The Suns are second with a $10.25, 24-ounce beer, though
they do offer cheaper, smaller selections in certain arena bars. The
Cavs reported the cheapest beer at $4 for a 12-ounce serving.
Many teams offer family, or small group deals that provide a
significant value, or in one case, digital copies of the HBO show
Girls.
The Boston Celtics, which dropped ticket prices by 2.5 percent
to $70.79, have a Girls/Guys Night Out deal starting at $169 for
four lower-level tickets, two beer glasses per person, a $20 arena
credit and two $20 Uber rides to the arena.
The New Orleans Pelicans offer a deal for three tickets, three
combo meals and a chance to shoot free throws with mascot Pierre
the Pelican, starting at $48.
The Detroit Pistons offer a ticket to their 300 Club that comes
with 10 2-ounce beer tastings and a full dinner buffet for $45-$55.
Editors Note: TMR reserves the right to change information
from the previous seasons FCI. This can affect percentage changes
from one year to the next.

2014 Team Marketing Report, Chicago, IL