Background, Keyproblems, Alternatives Proposed Solution, Action Plan

You would give a brief overview of the case, the background, key problems, and then
come straight to alternatives and solution; whichever solution you choose you need to
give an action plan. For example, remember the Harley case, the final outcome was
they need to target a younger generation. Suppose my proposed solution is to come
with new brand in the market, then the ACTION PLAN would involve STP (Segment,
Target market, and positioning) 4 Ps of Marketing described in detail. You will be
describing them MORE during the 10 min presentation. The action plan would depend
on the case problem so it would be different for every case.
Also, I am attaching a sample WAC that has a Action Plan in it. Take a look it would
help.