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About Wal-Mart
Background
The Case
Manual Work Scheduling System
Process
a) Logs metrics in over 15 minutes increments for 7 weeks at a time
b) Measures against same data from previous year
c) Integrates data
Outputs (predictions)
a) Number of in store customers at certain hours
b) Average time of selling/unloading from truck
c) Number of workers needed for every hour
Question 1: What is the ethical dilemma facing Wal-Mart in this case? Do Wal- Marts
associates also face an ethical dilemma? If so, what is it?
Answer: An ethical dilemma occurs when there are two dramatically opposing courses of action both of which support worthwhile values. In the case of Wal-Mart, we see that competing values
are at work.
Ethical Dilemma faced by Wal- Mart
1. Value 1: Right to maximize profit/increase shareholder value
Save Money. Live Better Brand Promise Wal Mart achieved its lofty status through
a combination of low prices and low operational costs enabled by superb
continuous inventory replenishment system. The low prices offered to its customers
is a brand promise that Wal Mart has kept in the past and aims to continue to do so.
Installing the Kronos computerized scheduling system, is one way for Wal Mart to
keep its brand promise to its customers as it significantly reduces costs and bolsters
customer satisfaction. Hence, installing Kronos increases Wal Marts profit and
ultimately increases shareholder value.
Lowered Costs Kronos allows store managers put more time on effectively
providing services than to spend one whole day on scheduling work hours for
employees. There are 1.4 million domestic workers of Wal-Mart, and manual
scheduling is a tedious job which brings marginal benefit. Kronos, on the other hand,
is able to fix work schedules in just hours. It matches labor supply with demand, in
just the right way by combining historical data and also by making sophisticated
predictions.
Improved Productivity and Customer Satisfaction By installing Kronos, Wal Mart
has been able to gain a 12% increase in productivity. Customer service has also
improved by shortened checkout lines and by better meeting the needs of the
shoppers.
1. Close Kronos - This would mean going back to the manual scheduling system which is both
costly and unnecessary.
2. Continue with Kronos Continuing with Kronos would mean dwindling employee morale
as job dissatisfaction will loom in the organization.
3. Keep Kronos but take into account employee welfare This would mean that employees
own personal availability should be taken more seriously and overtimes along with extra
benefits for working at odd hours (at night or at weekends) should be paid liberally.
Question 2: What ethical principles apply to this case? How do they apply?
Answer: The following ethical principles apply to this case
1. The Golden Rule Do unto others as you would have them do unto you.
Store managers must put themselves into the place of the associates and ask themselves,
would I like to work in a company if my manager
Called me to work at unpredictable times
Did not pay me extra for working overtime or at odd times
Did not pay a fixed and stable salary, instead only paid hourly
If the answer is no, then computerized scheduling for employees is unethical as it does
not take into account employee welfare.
2. Imanuel Kants Categorical Imperative If everyone installed a computerized scheduling
system without taking into account employee welfare, could the society survive?
Top retailers like Gap, Williams-Sonoma, Taylor Stores, Limited Brands, now use a
computerized scheduling system. However, if ALL organizations did not consider employee
welfare and made their workers work at unpredictable timings with hourly wage, the
society would not survive. Employees productivity would decrease as job satisfaction will
plummet and they will feel discouraged to continue working at all.
3. Utilitarian Principle Take the action that achieves the higher or greater value.
The greater value for any corporate is to increase shareholder value by
a. Improving productivity
b. Providing higher customer satisfaction
c. Implementing competitive advantageous tactics
However, employees are the tools to increase shareholder value. With low employee morale, the
higher value of mazimizing profit cannot be sustained in the long-run.
4. Risk Aversion Principle The action that produces the least harm or the least potential
cost, must be undertaken. Higher waiting time and failure of matching labor demand with
supply is a high-cost-potential of moderate to high probability. Hence, according to this
ethical principle, installing Kronos is ethical. However, at the same time, prolonged
employee dissatisfaction may lead to costly suits which has a low probability of occurring.
Question 3: What are the potential effects of computerized scheduling on employee morale?
What are the consequences of these effects for Wal-Mart?
Answer:
Potential effects of computerized scheduling on employee morale are
1. Lack of motivation: The system gives opportunities for the managers not to give overtime
or full-time wages to the workers. Most employees only work part time. So the employees
will be tensed because now they need more working hours to survive most
employees/associates work part time so they get paid on an hourly basis.
1. Low job satisfaction: Employees do not feel empowered as neither intrinsic nor extrinsic
motivation exists.
2. High insecurity: Experienced associates, who get a higher pay, are afraid of getting fired as
managers have the tendency to employee new workers who will make much less per hour.
Personal Availability forms tacitly forces employees to work at odd timings as it states
limiting your personal availability may restrict the number of hours you are scheduled. ,
otherwise they are at the risk of getting fired.
2. Increased grievances: United Food and Commericial Workers union and other rights
advocates, already stage grievances against Wal-Mart. Potential possibility of whistle
blowing by former employees is also increased.
3. Increased family problems: Majority of the workers find it difficult to balance their life.
The workers lives are not stable because their working schedule can fluctuate any time and
so they cannot plan their other activities like paying bills, arranging babysitters, etc.
Consequences of these effects for Wal Mart are
a) Lowered quality of service: Even though overall productivity is increased by Kronos,
employees will not take extra steps to ensure customer satisfaction. These employees are at
the ground level and their behavior will effect quality of customer service.
b) Weak organizational culture: With a computerized scheduling that has no regard for the
employees, a culture of dissatisfaction and insecurity will be created.
c) Tarnished image: This new system will give very bad publicity to Wal-Mart. Indeed, WalMart was known to be the company that gives the lowest wage rate in the US. Now this new
system has empowered it to cut the part time and even full time wages further
d) Trouble in future recruitment: Unless someone is desperate, he or she would not want to
work at Wal Mart. In this way, Wal Mart will not attract skilled employees.
e) Risk of law suits: By labor unions like United Food and Commercial Workers Union. It is
not mandatory to unionize in USA and Walmart does not allow unions. But this
technological shift will raise the workers voice further to unionize which may cause
unsustainability in Wal-Marts operation.