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Broadpeak Consultings
Service Brief

CONFIDENTIAL | www.broadpeak.co

Introduction to Broadpeak
Broadpeak Consulting
offers industry
specific
Management
consulting services to
companies in the
Middle East region.

Broadpeak Consulting is a management consulting firm that believes


in providing industry focused services and solutions to help your
business progress and prosper in todays competitive business
environment.

This matrix represents the broad classification of services and industries that we are focusing on.

2014 Broadpeak Consulting FZE www.broadpeak.co

Education

Real Estate

Oil & Gas

Manufacturing

All of our experts


have specialized
knowledge of the
industries in sectors,
such as Retail,
Manufacturing, Real
Estate, Oil & Gas and
Education.

Retail

Our business
consultants
customize their
approach so every
client receives
proactive, innovative
and comprehensive
solutions to
management issues
that affect their
business.

Introduction About Us
Strategy Practice
Broadpeak
Consulting's
Business
Strategy Practice
helps you
determine the
right strategic
priorities or the
profitable growth
from identifying
deals and
enhancing value,
to putting in place
mechanisms to
facilitate
maximum return.
Our strategy
services combine
the expertise, tools,
and methodologies
to develop and
implement
business model
and business
strategy.

To be able to plan for a long-term growth, you require a business


strategy that influences the performance of activities.
These strategies are:

Different from those of the rivals; or


Similar activities but performed in a way which gives them
strategic advantage.

This is reflected in an organization's Business Model and is key to


any organizations survival. In order to effectively implement the
selected Business Model, it is important that the organization
develops a deep understanding of:

The market in which it is operating;


The products and services that it is offering; and
The internal strengths and weaknesses of the company.

Broadpeak Consulting helps organizations in conducting 'Strategic


Assessment, but also in developing a Business Model and
'Business Strategy.
However, it is also important to understand that, success of a
strategy lies in its implementation as is suggested in a research by
Gartner.

The success of a
company is in the
definition of a unique
business proposition
and in ensuring that
this unique
proposition is
effectively part of the
ethos of the
company.
Documentation of the
strategy does not
guarantee success;
implementation does.

Broadpeak Consulting provides services that are focused on not


only developing Business Model and Business Strategy but also
provides assistance during their implementation.

2014 Broadpeak Consulting FZE www.broadpeak.co

Introduction About Us
Performance Management Practice
Broadpeak
Consultings
Performance
Management
Practice helps
organizations
manage their
enterprise wide
performance from
designing to
implementing
leading practice
based
performance
management
solutions.
Our performance
management
services combine
the expertise, tools,
and methodologies
to develop and
implement
Balanced
Scorecard based
Key Performance
Indicators(KPIs).

Organizations typically focus on measuring financial performance


instead of closely monitoring the key drivers of performance, thus
limiting managements view to post facto indicators only.
In addition to monitoring the financial performance of an
organization, it is imperative that non financial aspects like
management effectiveness, process excellence, brand recognition,
and innovation are also closely monitored. This provides a more
holistic view of an organization's performance, and facilitates
decisions that lead to long term survival of the organization.
The corner stone to developing an effective and successful
performance management framework is creation of a holistic
description of the strategy, termed as a Strategy Map. This lends
itself to identifying critical objectives, measures and initiatives
required to drive performance across intangible aspects that are
critical to the organization.
Broadpeak Consulting helps clients develop a Balanced Scorecard
based KPIs and related reporting processes. Enterprise level KPIs
could then be cascaded to business unit and employee level.

Broadpeak Consulting also helps in defining a Roadmap for the


successful implementation of the Balanced Scorecard.

2014 Broadpeak Consulting FZE www.broadpeak.co

Performance
management is about
taking a holistic view
of the organizations
performance. This in
not restricted to
financial
performance only.
Once defined
effectively this can
complement the
financial reporting
and other
management
mechanisms.

Introduction About Us
Process Improvement Practice
Broadpeak
Consultings
Process
Improvement
Practice helps
you manage the
enterprise wide
business
processes by
helping you
design and
implement
effective and
efficient
processes.
Our process
improvement
services combine
the expertise, tools,
and methodologies
to develop and
implement
processes that are
in line with leading
practices.

Broadpeak Consultings Process Improvement practice helps


organizations across different industries in defining their processes,
while keeping in view leading practices and ground realities.
Business Processes, if defined and implemented properly, enable
organizations to perform in line with their business model, business
strategy, industry norms and leading practices; while ensuring that
risk and compliance related aspects are appropriately addressed.
Process Improvement engagements ensure the following:

Process model enables the pre-conceived business model and


are not a set of activities which represent processes that are
not fully integrated
Process Model is scalable to quickly handle the envisaged
expansion or unplanned downturns
Process Model has built in checks and balances to ensure that
it complies with the internal audit and regulatory requirements.

Processes are continually improved within an organization, however


this should be a key aspect of management activity at times of
setting up or while implementing an ERP.
During both the key events, it is important to ensure that the critical
aspects of the business operate effectively. The same principles
apply when the organization is transforming its business.

2014 Broadpeak Consulting FZE www.broadpeak.co

Process
improvement
engagements can
result in significant
improvement in
efficiency while
reducing cost.
However, it is very
important that the
improvements are
effectively
implemented to
generate the desired
benefits.

Introduction About Us
Human Capital Practice
Broadpeak
Consultings
Human Capital
Practice help
develop both the
team and
individual
capability to
implement
strategy
effectively and
steer the
organization to
success.

Strategys success depends on implementation. Driving change and


innovation to build an effective organization is key to translating
strategy into reality.

Our human capital


services combine
the expertise, tools,
and methodologies
to develop and
implement human
capital with the
organization.

This results in capability enhancement that enables effective


strategy execution and steers the organization to enhanced
performance. With an unrelenting focus on the bottom line,
improvements are delivered that bring tangible value to businesses.

A key component of building an effective organization is to ensure


that the core operating principles, organizational structure, culture
and job accountabilities are fully aligned with business strategy and
deliver improvements in performance.
Broadpeak Consulting works with leaders to solve their business
issues by following an enterprise wide approach. This involves
working in close partnership with executive teams and result in
development of both the team as well as the individuals.

Following are some of the services which are provided by


Broadpeak Consultings Human Capital Practice in achieving the
enterprise wide goals:

Human Capital
defines the
success of an
organization and
the primary focus
is on ensuring that
the strategy and
leading practice
based process
framework is
effectively enabled.

Organization Structure and Job Descriptions


Performance Management
Recruitment and Training

2014 Broadpeak Consulting FZE www.broadpeak.co

Introduction About Us
Technology Practice
Broadpeak
Consultings
Technology
Practice helps
organizations
implement
technology from
defining business
requirements
right down to
assuring quality.

Implementation of an enterprise wide application offers opportunities to


introduce improvements in efficiency and cost optimization. These
opportunities are lost if:

Our technology
services combine
the expertise, tools,
and methodologies
to accelerate
implementations,
transfer knowledge,
and continuously
improve your
business.

An ERP implementation should not be considered just a technology


initiative but rather a plan to define a Business Model that offers
competitive advantage in a cut throat industry. This will entail:

Existing processes are not evaluated effectively, leading to mapping


existing processes into the new environment along with the
inefficiencies of the existing environment
Standard ERP functionality is implemented, that may not
necessarily represent the business needs of the organization.

Developing and implementing an Operating Model (processes,


structure and reporting) that enables the business strategy; and
Implementing a technology framework that drives and enables the
business strategy and operating model.

In order to address these aspects, Broadpeak Consulting has developed


leading practice based industry centric process models to facilitate quick
identification of gaps, definition of To-Be processes and their subsequent
implementation.

2014 Broadpeak Consulting FZE www.broadpeak.co

Implementation of an
ERP following a
structured approach,
will enable
companies to
operate based on
Best Practices.
Thus enabling client
to not only meet its
compliance
requirements, but
also address day to
day challenges that
are associated with
managing a complex
internal and external
project.

Our Profile
Broadpeak Consulting is a management consulting firm
We believe in providing industry focused services and solutions to help your business progress and prosper in todays
competitive business environment.

2014 Broadpeak Consulting FZE www.broadpeak.co

Consultants Experience
prior to Broadpeak

Broadpeak
Experience

Education

Real Estate

Oil & Gas

Manufacturing

Retail

Broadpeak is based out of Ras Al Khema, UAE


Broadpeak Consulting started its journey 3 years ago.
Our team includes members who have worked in senior
positions within four big firms (EY, PwC)
The team has significant experience of providing
consulting services to process industry
Geographically, we have done engagements in Kuwait
and UAE
The matrix represents the broad classification of services
and industries that we are focusing on.

Recent Project
One of the key projects that we have been engaged on is
Al Hamra Group (AHG) is a Ras Al Khaimah
based real estate development and
investment company. The group is focused
on providing premier lifestyle real estate
developments, and investing in the luxury
hospitality and leisure segments.
AHG is concentrating on growth through
business segmentation and expansion, and is
extending its expertise in managing masterplanned communities whilst simultaneously
developing new competencies in the fields of
hospitality and leisure.
The mere size and financial strength of the
group has meant not only a proper group
structuring, but has also necessitated the
implementation of an appropriate world class
Enterprise Resource Application

Al Hamra started this journey by


implementing SAP and best practices across
all its business units.

2014 Broadpeak Consulting FZE www.broadpeak.co

During this journey Broadpeak Consulting was


engaged to develop its:
Policies and processes model this included
key process areas of a real estate company
like Finance, HR, Procurement, Sales and
Leasing (Commercial and Residential), Project
Management and Facilities Management.
Organisation Structure and Job
Descriptions this included organisation
structure for the entire group that includes real
estate management, malls, golf club, and
marina.
Reporting framework and development of
reports within the SAP environment this
included development of a framework for
ascertaining the structured reporting
requirements across the organisation and
actually developing the identified gaps within
the SAP environment .
Training of end-users this entailed
developing training material based on the
current SAP configuration and conducting
class room trainings

Recent Project
One of the key projects that we have been engaged on is

2014 Broadpeak Consulting FZE www.broadpeak.co

Aldar has developed some of Abu


Dhabis most iconic and complex
projects, from the Formula 1
facilities on Yas Island to the
thriving new Shams Abu Dhabi
community on Reem Island.

Post merger with Sorouh, Aldar has, in


the last year, worked on various projects
to enhance its operational performance.

Its property portfolio is diversified


and balanced, with residential
communities accounting for
around half of assets, retail
property representing a third, and
the remainder split between
commercial and hospitality.

Enhancing its performance

With a land bank of over 77


million square metres, 90 percent
of which is in special investment
zones, Aldar Properties is
focused on serving the growing
demand in the UAE for highquality and professionally
managed property.
Aldar Properties is a strong
partner of the Abu Dhabi
government, which is a major
shareholder. The business is
aligned with the Emirates Vision
2030 strategy of economic
diversification and social
infrastructure development.

Aldar has undertaken a range of


initiatives that focus on:
Streamlining its business processes
and
Ensuring that the technology
infrastructure is in line with its
business requirements.

During this journey Broadpeak


Consulting has been engaged by Aldar
to train its various levels of management
on Balance Scorecard and how the
concepts should be implemented.
The next phase will be the development
of dashboards for its strategic level
management.

10

Broadpeak Consulting FZE


www.broadpeak.co
Broadpeak Consulting (www.broadpeak.co) provides industry-focused
consulting services to build public trust and enhance value for its
clients.
Key Contact:
Aamir Azim
Partner, Broadpeak Consulting
Ras Al Khema Free Zone, UAE
email: aamir.azim@broadpeak.co
Mobile: +971 50 9180840
P.O.Box: 16111 - RAK, UAE

2014 Broadpeak Consulting RAK FZE. All rights reserved.


"Broadpeak Consulting" refers to Broadpeak Consulting RAK FZE.
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