A

PROJECT REPORT ON

STUDY OF CUSTOMER AWARENESS ABOUT

MUTUAL FUND
With Special Reference To The

ICICI Prudential Life Insurance Company.,

Sangli Branch.
Submitted to,

BHARATI VIDYAPEETH UNIVERSITY, PUNE

In Partial fulfillment of the requirement for award of
The Degree of

MASTER OF BUSINESS ADMINISTRATION (I.T.)

By

MISS.ARUNA VASANTRAO PATIL.

Under the Guidance of

Prof. Jayanthi M. S.
Through,

The Director
BHARATI VIDYAPEETH UNIVERSITY, INSTITUTE OF
MANAGEMENT and RURAL DEVELOPMENT
ADMINISTRATION,
SANGLI-416416
2007-2008

CERTIFICATE
This is to certify that the Project titled

STUDY OF CUSTOMER AWARENESS ABOUT

MUTUAL FUND
Submitted By
Miss. Aruna Vasantrao Patil for the partial fulfillment of her
work for the award of Master Of Business Administration in Information
Technology M.B.A (I.T) submitted to Bharati Vidyapeeth University, Pune,
under supervision and guidance of Prof. Jayanti.
To the best of our knowledge and belief the matter presented by
her is original in nature and has not been copied down from any sources.
Also this report has not been submitted earlier for the award of
any Degree or Diploma of Bharati Vidyapeeth University or any other
University.

Place:
Date:

Dr. Nitin Nayak.

Director

Prof. A. P. Ghatule
H.O.D.

Prof. Jayanthi M. S.
Guide

ACKNOWLEDGEMENT
I am very much thankful to Mr. Yogesh Malani for their cooperation in successful completion of this Project titled as,

STUDY OF CUSTOMER AWARENESS ABOUT

MUTUAL FUND
I would like to offer my sincere thanks to Prof. Miss Jayanti M. S.
for his valuable guidance, co-operation and inspiration without whom it would not
possible to complete this project.
Also, my sincere Thanks to our Director Mr.Nitin Nayak and our
H.O.D Prof. A. P. Ghatule .
Finally I am also thankful to my Family & Friends who helped me
directly or indirectly in the successful completion of this Project Work.
Place:
Date:
Miss. Aruna V. Patil

CHAPTER I

INTRODUCTION OF THE STUDY

CHAPTER-I

INTRODUCTION OF THE STUDY

THE INDIAN MARKET
India is an Agricultural country, so that about 60% of the
population is directly and indirectly dependent on agriculture. In India there is
low literacy rate, low education and lack of skilled work force.

Many

educated people are also not aware about different investment avenues.
Because of the low income and low savings peoples can not
take more risk to invest their amount in to different investment avenues. India
is a developing country so that lot of foreign direct investment is flowing
towards India. In every sector we can observe there is rapid changes so that
foreign investment is more in every sector as far as consideration in
automobile communication, power, steel, pharmaceutical etc. so that investing
their amount in to India these companies are getting more profit. To raise the
fund from the market companies issues fund to subscribes the investors. So
that foreign people invest their amount in to the Indian market but our lots of
Indian people are not ready to invest to the different schemes.
The share market, commodity markets etc. are risky for the
small investors and they have to invest high amount into share market. So that
to avoid risk in share market mutual fund is the best weapon in the hands of
small & medium investors. Now days share market is more volatile. So that
according to the needs of the investors, they can invest their amount in to
mutual fund to get good return as well as capital appreciation.

To create the awareness among the investor the researcher

selected the following topic for the project study considering its importance to
the investors and the mutual fund companies.

HISTORY OF MUTUAL FUNDS INDUSTRY:

The mutual fund industry in India started in 1963 with the
formation of Unit Trust of India, at the initiative of the Government of India and
Reserve Bank . the history of mutual funds in India can be broadly divided into
four distinct phases

First Phase-1964-87
Unit Trust of India (UTI) was established on 1963 by an Act
of Parliament. It was set up by the Reserve Bank of India. In 1978 UTI was delinked from the RBI and the Industrial Development Bank of India (IDBI) took
over the regulatory and administrative control in place of RBI. The first scheme
launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700
crores of assets under management.

Second Phase-1987-1993(Entry of Public Sector Funds)

1987 marked the entry of non-UTI, public sector mutual
funds set up by public sector banks and Life Insurance Corporation of India (LIC)
and General Insurance Corporation (GIC). SBI Mutual Fund was the first non-UTI
Mutual Fund established in June 1987 followed by Canbank Mutual Fund (Dec
87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov
89). Bank of India (Jun 90). Bank of Baroda Mutual Fund ( Oct 92). LIC
established its mutual fund in June 1989 while GIC had set up its mutual fund in
December 1990.

At the end of 1993, the mutual fund industry had assets under management
of Rs.47,004 crores.

Third Phases 1993-2003 ( Entry of Private Sector Funds)

With the entry of private sector fund in 1993, a new era
started in the Indian mutual fund industry, giving the Indian investors a wider
choice of fund families. Also, 1993 was the year in which the first Mutual Fund
came into being, under which all mutual funds, except UTI were to be registered
and governed. The erstwhile Kothari Pioneer ( now merged with Franklin
Templeton ) was the first private sector mutual fund registered in July 1993.
The 1993 SEBI (Mutual Fund ) Regulations were substituted
by a more comprehensive and revised Mutual Fund Regulations in 1996. the
industry now functions under the SEBI (Mutual Fund ) Regulations 1996.
The number mutual fund houses went on increasing, with
many foreign mutual funds setting up funds in India and also the industry has
witnessed several mergers and acquisitions. As at the end of January 2003, there
were mutual funds with total assets under management was way ahead of other
mutual funds.

Fourth Phase Since February 2003

In February 2003, following the repeal of the Unit Trust of
India Act 1963 UTI was bifurcated into two separate entities, one is the Specified
Undertaking of the Unit Trust of India with assets under management of Rs.
29,835 crores as at the end of January 2003, representing broadly, the assets of US
64 scheme, assured return and certain other schemes. The Specified Undertaking
of Unit Trust of India, functioning under an administrator and under the rules

framed by Government of India and does not come under the purview of the
Mutual Fund Regulations.
The second is the Mutual Fund Ltd, sponsored by SBI, PNB,
BOB and LIC. It is registered with SEBI and functions under the Mutual Fund
Regulations. With the bifurcation of the erstwhile UTI which had in March 2000
more than Rs.76,000 crores of assets under management and with the setting up fo
a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with
recent mergers taking place among different private sector funds, the mutual fund
industry has entered its current phase of consolidation and growth. As at the end of
September, 2004, there were 29 funds, which manage assets of Rs.153108 crores
under 421 schemes.

The Industry todayOpen End

INCOME

Close End

Total

No. of Amount No. of Amount No. of Amount

Schemes
Schemes
Schemes
129
31,828
14
4,254
143
36,082

GROWTH

140

10,213

142

10,213

BALANCED

36

1,357

38

1,357

LIQUID/MONEY
MARKET
GLIT

39

146074

39

146,74

30

1,171

30

1,171

ELSS

20

39

17

37

39

TOTAL

394

190,682

35

4,254

429

194,936

Note:
Erstwhile UTI was bifurcated into UTI Mutual Fund and the Specified
Undertaking of the Unit Trust of India effective from February 2003. the
assets under management of the Specified Undertaking of the Unit Trust of
India has therefore been excluded from the total assets of the industry as a
whole from February 2003 onwards.

INTRODUCTION TO MUTUAL FUNDS:

A mutual fund is a trust that pools the savings of a number of
investors who share a common financial goal. The money thus collected is
invested by the fund manager in different types of securities depending upon the
objective of the scheme. These could range from shares to debentures to money
market instruments. The income earned through these investments and the capital
appreciation realized by the scheme is shared by its units owned by them (prorata).
Thus a mutual fund is the most suitable investment for the common man as it
offers an opportunity to invest in a diversified, professionally managed portfolio at
relatively low cost. Anybody with an invest able surplus of as little as a few
thousand rupees can invest in mutual funds. Each mutual fund scheme has defined
investment objective and strategy.

What is a Mutual Fund ?

To state in simple words,a mutual fund collects the savings
from small investors, invest them in Government and other corporate securities
and earn income through interest and dividends, besides capital gains. It works on
the principle of small drops of water make a big ocean. It is formed by coming
together of a number of investors who transfer their surplus funds to
professionally qualified organization to manage it.

To get surplus funds from investors, the fund adopts a simple

technique. Each fund is divided into a small fraction called, units of equal value.
Each investor is allocated units in proportion to the size of his investment. Thus,
every investors, whether big or small, will have a stake in the fund and can enjoy
the wide. Portfolio of the investment held by the fund. Hence, mutual funds enable
millions of small and large investors to participate in and derive the benefit of the
capital market growth. It has emerged as a popular vehicle of wealth due to high
return, lower cost and diversified risk.

Definition:
The securities and exchange board of India (Mutual Fund)
regulations. 1993 defines a mutual fund as a fund established in the form of a
trust by a sponsor, to raise monies by the trustees through the sale of units to the
public under one or more schemes, for investing in securities in accordance with
these regulations.
These mutual funds are referred to as unit trusts in the U.K.
and as open end investment companies in the U.S.A. Therefore, Kamm. J. O.
defines an open end investment company as as organization formed for the
investment of funds obtained from individual and institutional investors who in
exchange for the funds receives share which can be redeemed at any time their
underlying assets values.
Thus, mutual funds are corporations which pool funds by
selling their own shares.

The flow chart below describes broadly the working of a mutual fund:

INVESTORS
Passed
blocked to

Pool their money

with

RETURNS

FUND
MANAGER

Generates

Invest in

SECURITIES
One thing

you should understand that

MF does not give you assured returns and its performance would be as good as the
assets it invests in. A mutual fund can be divided in various categories depending
on the underlying assets, its life, investment objective, etc. like:
1. Based on asset class:
Debt, Equity fund, Balanced fund, Money market fund, Gilt fund.
2. Based on time period:
Open-ended fund, Close-ended fund, Interval

fund.

3. Based on investment objective:

Income fund, Growth fund, Hybrid fund.
The kind of fund you buy will depend on your time horizon, return
requirements and risk appetite.

Why Mutual Fund ?

A mutual fund is an entity that pools the money of many

investors -- its unit-holders -- to invest in different securities. Investments may be
in shares, debt securities, money market securities or a combination of these.
Those securities are professionally managed on behalf of the unit-holders, and
each investor holds a pro-rata share of the portfolio i.e. entitled to any profits when
the securities are sold, but subject to any losses in value as well.

Structure of Mutual Fund

The SEBI (Mutual Funds) Regulations 1993 define a mutual
fund (MF) as a fund established in the form of a trust by a sponsor to raise monies
by the Trustees through the sale of units to the public under one or more schemes
for investing in securities in accordance with these regulations. These regulations
have since been replaced by the SEBI (Mutual Funds) Regulations, 1996. The
structure indicated by the new regulations is indicated as under.
There are a number of bodies that are a part of the mutual fund let us see
what they are:

Sponsor
A Mutual Fund is initiated by a sponsor, which organizes and
markets the fund. It specifies the investment objectives of the fund, the risk
associated , the costs involved in the process and the broad rules for entry
into and exit from the fund and the other areas of operation. In India the
sponsor requires an approval from the Securities Exchange Board of India
(SEBI).

Asset Management Company

The Asset Management Company is formally appointed by

the trustees of the trust to manage money on their behalf.
Based on the rule of the land a sponsor can also hold 100%
stake in the AMC. For eg. DSP Merrill Lynch Equity funds is a mutual
benefit trust registered under the Indian Trust Act.
The trustees have appointed DSP Merrill Lynch Asset
Management Company Pvt. Ltd. to manage the funds in the trust.
The AMC receives a fee for its services. Currently SEBI
permits a fee of 1.2% p. a. of the asset value of the fund for a fund less than
10 crores. This AMC reports to the trustees who have to safeguard the
interests of the investors in the mutual funds.

Trustee Company
The sponsor promotes the Trustee Company or the trust. The
trustees include experienced and eminent people representing a cross section of
the industry and the society. They not only monitor performance of the AMC
but also oversee operations of the custodian and transfer agent.

Custodian
The AMC has to hire an outside custodian, which is
responsible for the custody of the assets of the fund. The custodian is also
responsible for receipt of all kinds of cash and non-cash benefits such as bonus,
dividends and rights. It is usually a bank or any other financially sound
institution.

Registrar and transfer agents

The AMC hires this agency for taking care of purchase and
sale of the units of the fund, issue certificate / account statements to investors,
make dividend payments etc. Eg. Karvy Consultants.

ORGANIZATION STRUCTURE

Shareholders

Board of Trustees
Oversees the Funds Activities, including approval of the contract
with the AMC and the other service providers

Mutual Fund

Investment Advisor
/ AMC

Distributor
Sells Fund shares either
directly or through other
firms.

Manages the Funds

portfolio according to
the objectives and the
policies described in the
funds prospectus.

Custodian
Holds the fund assets,
maintaining them
separately to protect
shareholder interest.

Independent
public
accountants
Certify the funds
financial statements.

Transfer agents
Processes
Orders to buy and
redeem Fund shares.

TYPES OF FUNDS / CLASSIFICATION OF FUNDS

Mutual Fund

On the basis of execution

and operation

Close Ended

On the basis of yield and

investment pattern

Open ended

Income
Fund

Growth
Fund
Specialized
Fund

Balance
Fund
Money
Market
Mutual
Fund

Taxation
Fund

Mutual Funds schemes can be classified into many types as

given below.

A) Close-ended Funds:
Under this scheme, the corpus of the fund and its duration are
prefixed. In other words, the corpus of the fund and the number of units are
determined in advance once the subscription reaches the pre-determined level, the
entry of investors is closed. After the expiry of the fixed period, the entire corpus
is disinvested and the proceeds are distributed to the various unit holders in
proportion to their holding.
The main features of close-ended funds are:
1) The period or the target amount to the fund is definite and fixed
beforehand.
2) Once the period is over and the target is reached, the door is closed for the
investors. They cannot purchase any more units.
3) These units are publicity traded through stock exchange and generally,
there is no repurchase facility by the fund.
4) The main objective of this fund is capital appreciation.
5) The whole fund is available for the entire duration of the scheme and

there

will not be any redemption demands before its maturity. Hence, the fund manage
the investments efficiently and profitably without the necessity of maintaining
and liquidity.
6) At the time of redemption, the entire investment pertaining to the close- end
scheme is liquidated and the proceed are distributed among the unit holders.
7) From the investors point of view, it may attract more tax since the entire capital
appreciation is realized in to at one stage.

B) Open-ended funds:

It is just the opposite of close-ended funds. Under this

scheme, the size of the fund and the period of the fund is not predetermined. The
investors are free to buy and sell any number of units at any point of time.
The main features of the open-ended funds are1. There is complete flexibility with regards to ones investment or disinvestment. In other words, there is free entry and exit of investors in an
open-ended fund. There is no time limit. The investors can join in and come
out from the fund as and when be desires.
2. These units are not publicity traded but fund is ready to repurchase them
and resell them at any time.
3. The investor is offered instant liquidity in the sense that the units can be
sold on any working day to the fund. In fact, the fund operates just like a
bank account where in one can get cash across the counter for any number
of units sold.
4. The main objective of this fund is income generation. The investors get
dividend, rights of bonuses as rewards for their investment.
5. the fund manager has to be very careful in managing the investments
because he has to meet the redemption demands at any time made during
the life of the scheme.

On the basis of income

A) Income Funds:
As the very name suggests, this funds aims at generating and
distributing regular income to the members on a periodical basis. It
concentrates more on the distribution of regular income and it also sees that
the average return is higher than that of the income from bank deposits.

The main features of the Income finds are1. The investors are assured of regular income at periodic intervals, say
half yearly or yearly and so on.

2. The objective of this type of fund is to declare regular dividend and

not capital appreciation.
3. This is best suited to the old and retired people who may not have any
regular income.
4. The pattern of investment is oriented towards high and fixed income
yielding securities like debentures bonds etc.
5. It concerns itself with short run gains only.

B) Pure Growth funds ( Growth oriented funds)

Unlike the income funds, growth funds concentrate mainly on
long run gains i.e. capital appreciation. They do not offer regular income
and they aim at capital appreciation in the long run. Hence they have been
described as Nest Eggs investments.
The main features of the Growth finds are1. The growth oriented fund aims at meeting the investors need for capital
appreciation.
2. The investment strategy therefore, confirms to the fund objective by
investing the funds predominantly, on equities with high growth
potential.
3. The fund tries to get capital appreciation by taking much risks and
investing on risk bearing equities.
4. The fund may declare dividend, but its principle objective is only capital
appreciation.
5. This is best suited to salaried and business people who high risk bearing
capacity and ability to defer liquidity. They can accumulate wealth for
future needs.

C) Balanced Funds:

This is otherwise called Income-cum-growth fund. It

is nothing but a combination of both income and growth funds. It aims at
distributing regular income as well as capital appreciation. This is achieved
by balancing the investments between the high growth equity shares and
also the fixed income earning securities.

D) Specialized Funds:
Besides the above, a large number of specialized funds
are in existence abroad. They offer special scheme so as to meet the specific
needs of specific categories of people like pensioners, windows etc. there
are also funds for investment in securities of specified areas.
Again certain funds may be confined to one particular sector or
industry like fertilizer, automobiles, petroleum etc. These funds carry heavy
risks since the entire investment is in one industry.

E) MONEY- MARKET MUTUAL FUNDS ( MMMFs)

These funds are basically open ended mutual funds and
as they have all the features of the open ended fund. But, they invest in
highly liquid and safe securities like commercial paper, bankers
acceptances, certificates of deposits, treasury bills etc. These instruments
are called money market instruments.

F) Taxation Funds:
A taxation fund is basically a growth oriented fund.
But it offers tax rebates to the investors either in the domestic or foreign
capital market. It is suitable to salaried people who want to enjoy tax
rebates particularly during the month of February and March.

OTHER CLASSIFICATION
1. Leveraged funds:
These funds are also called borrowed funds since they
are used primarily to increase the size of the value of portfolio of a mutual
fund. When the value increases, the earning capacity of the fund also
increases. The gains are distributed to the unit holders.

2. Dual Funds:
This a special kind of closed end fund. It provides a
single investment opportunity for two different types of investors. For this
purpose, it sells two types of investment stocks viz. income shares & capital
shares. Those investors who seek current investment income can purchase
income shares. They receive all the interest and dividend earned from the
entire investment portfolio.

3. Index Funds:
Index fund refer to those fund where the portfolio are
designed in such a way that they reflect the composition of some broad
based market index. This is done by holding securities in the same
proportion as the index itself. The value of these index goes up and

vice versa.

4. Bond Funds:
These funds have portfolio consisting mainly of fixed
income securities like bonds. The main trust of these funds is mostly on
income rather than capital gains. They differ from income funds in the
sense income funds on average returns higher than that from bank deposits
and also capital gains lesser than that in equity shares.

5. Aggressive Growth Funds:

These funds are just the opposite of bond funds. These
funds are capital gains oriented and thus the trust area of these funds is
capital gains. Hence these funds are generally invested in speculative
stocks. Naturally, these funds tend to be volatile in nature.

6. Off-share Mutual Funds:

Off-share Mutual Funds are those funds which are
meant for non-residential investors. In other words, the sources of
investments for these funds are form abroad. So they are regulated by the
provisions of the foreign countries where those funds are registered. These
funds facilitate flow of funds across different countries, with free and
efficient movement of capital for investment and repatriation. However,
these funds involve much currency and country risk and hence they
generally yield higher return.

Frequently Used Terms

Net Asset Value
Treat a mutual funds net asset value as its price per share. If
you see a fund NAV as Rs.14, then you can expect to buy the fund for Rs.14
(although some loaded funds dont follow this logic). Since mutual funds hold a
number of securities, the net asset value must be calculated at the end of day on a
daily basis ( as opposed to stocks that change prices by the second).

Calculating NAVs
Calculating mutual fund net asset values is easy. Simply take
the current market value of the funds net assets ( securities held by the fund minus
any liabilities ) and divide by the number of shares outstanding. So if a fund had
net assets of Rs.50 million and there are one million shares of the fund , then the
price per share ( or NAV ) is Rs.50.00.
The NAV is listed on a daily basis in all the national newspapers. Thus in
most cases the value of the policy is just a newspaper away.

What is Entry / Exit Load ?

A Load is a charge, which the AMC may collect on entry
and / or exit from a fund. A load is levied to cover the up-front cost incurred by the
AMC for selling the fund. It also covers one time processing costs. Some funds do
not charge any entry or exit load. These funds are referred to as No Load Fund .
Funds usually charge an entry load ranging between 1.00% and 2.00%. exit loads
vary between 0.25% and 2.00%.

For eg. Let us assume an investor invests Rs.10,000/- and the current NAV is
Rs.13/-. If the entry load levied is 1.00%, the price at which the investor invests is
Rs.13.13 per unit. The investor receives 10000/13.13 = 761.6146 units. ( Note that
units are allotted to an investor based on the amount invested and not on the basis
of no. of units purchased).
Let us now assume that the same investor decides to redeem
his 761.6146 units. Let us also assume that the NAV is Rs.15/- and the exit load is
0.50%. Therefore the redemption price per unit works out to Rs.14.925. The
investor therefore receives 761.6146 * 14.925 = Rs.11367.10.

Sale Price :
Is the price the investor requires while investing in a scheme.
It is also called as Offer Price.

Repurchase Price:
Is the price at which a close-ended scheme repurchases its
units

Redemption Price:
Is the price at which an open-ended scheme repurchases the
units

CHALLENGES BEFORE INDIAN MUTUAL FUND

There are certain challenges facing the Indian mutual fund
industry which it needs to surpass to prove that this industry is here to stay and
continue do wonders like it has done in the investors who invested in mutual fund.

1. Poor Reach:
Though India enjoys a good saving rate, the mutual
fund industry gets a very little share out of those savings. To match the
international markets like US and Australia etc., these savings need to be
channelised through mutual funds. One of the main problems lack of deeper
distribution networks and channels in India. Which has not been able to
penetrate deeper into the rural parts of country and major focus has been on
the metro cities and A class cities.

2. Domination of Banks:
The biggest impediment in the growth of the industry
has been the failure on its parts to attract majority of the savings that people
keep with the banks. A large part of the savings in India is still laying with
the state run and private banks ranging from 10-20% people still have more
faith in putting their money in banks even if they get lesser returns.

3. Operational Hassles:
Operational in efficiencies are also hampering the
growth prospects of the mutual fund industry. Lengthy transaction cycles
and traditional distribution models like cheques based returns are acting as
hindrances for the industry to growth at a good pace. Technology wave will
make the transactions hassle-free which will help the industry growth at a
desirable pace.

4. Lack of Professionals:
The lack of invest advisers, chiefly to give
personalized investment advice to the investors is creating road block for
the growth of mutual funds further the level of awareness in India about for
the growth of mutual funds. Further the level of awareness in India about
for the growth of mutual fund industry is largely restricted to the high
income investors and A class cities. Due to the less number of the
advisors, the B and C class cities are left untouched.

5. Tapping the segment of the retail investors.

The retail segment in Indian financial market has a
huge potential and is investing hugs sums of money in the market. So, the
industry needs to allowed them to invest through the mutual fund route.

6. Curbing unethical Practices:

The industry the challenges to control certain
challenge to control undesirable practices that are creating problem for the
industry as a whole. The advisors are paid good amount of brokerage for
the investment that they bring with an AMC. So, there are changes that they
tend to make false projections about the funds future just to get the money
out of the investors and sell an undesirable product.

7. Redefining Distribution:
The distribution network in the industry is one of the
most important sources for an AMC in gather plies of funds. The
distribution network has to play an active role in tapping this retail segment
to give a boost to the asset base of industry. Giving ample product
knowledge and support, like providing the distributors with material and
documents etc.

8. Finding and Retaining Efficient fund Manager:

Fund manager is one of the most important persons
who play a key role in the success of any mutual fund scheme. A fund
manager with his expertise invests the pooled money in various stocks from
where the returns are generated. Retaining the talented group of people in
future will be a challenge for the AMCs will be trying to allure the
managers to join their group.

CHAPETR 2

RESEARCH AND
DESIGN

STATEMENT OF THE STUDY:

As

a student of

MBA-IT program at BHARATI

VIDYAPEETH UNIVERSITY Institute Of Management & Rural

Development Administration, at Sangli, the researcher has selected the
following topic for the project study.
A Study of Customer Awareness about Mutual Fund with
special reference to the ICICI Prudential Life Insurance Co.

OBJECTIVE OF THE STUDY:

Considering the significance of the topic the researcher set the
following objective for the study.
1. To know the awareness of the people about Mutual Fund.
2. To give information about Mutual Fund to people.
3. To study the investors expectation from Mutual Fund.
4. To know the peoples risk bearing capacity.
5. To know the peoples habits for the investment.
6. To suggest, if any quality service to customers related to Mutual Fund.

SCOPE OF THE STUDY:

1. The graphical scope of the study is restricted to the some
Parts of sangli district.
2. The objective scope is restricted to the study on customers awareness
about mutual fund with reference to the ICICI Prudential Life Insurance
Co., Sangli branch.

RESEARCH METHODOLOGY
The methodology of data collection adopted for the present study
has been divided in to two divisions.

1. Methods of Data Collection:

The following sources of data collection are used to
collect the data and draw the inference on the basis of collected data.

A) Primary Data:
Primary data is a data which is as fresh as the morning
Tea and original one. It is collected personally by the researcher by
using various primary data collection techniques.
Here in this study the researcher has prepared the
structured questionnaire and administered it for collecting the data.
Apart from this study the researcher used observation method,
personal discussion with manager, officer etc. for collecting the
relevant information.

B) Secondary Data:
Secondary data is one which is secondary in nature and
which exists already. This data is published in books, magazines,
newspapers, companies, brouchures etc.
Here in this study the secondary data are collected
from the following sources.
A.

Books.

B.

Magazines

C.

News Papers (Economic Times, Financial Express etc.)

D.

Internet Service.

2. Sample Size Selection:

In order to carry the research work systematically the
researcher selected 100 respondents by using simple random
technique of sample size selection.
The sample distribution of 100 respondents is given in
the following table.

Sr. No.
1

District
Sangli

Sample Selected
100

3. Study Area:
The study area for the present research work covers
some parts of the two district i.e. Sangli district. Accordingly the sample
is drawn randomly from both the districts.

LIMITATIONS OF THE STUDY:

The researcher faced the following limitation during the in
plant training period.
1. Confidential Information:
Some information was not disclosed by the company on account of secrecy.
2. Time Factor:
The time allotted for the project study was limited.
3. Sample Size Selected:
To complete the project in time the sample size is also restricted to 100
respondents.

CHAPTER 3

ORGANIZATION
PROFILE

ICICI Prudential Life Insurance Company is a joint venture

between ICICI Bank, a premier financial powerhouse, and prudential plc, a
leading international financial services group headquartered in the United
Kingdom. ICICI Prudential was amongst the first private sector insurance
companies to begin operations in December 2000 after receiving approval from
Insurance Regulatory Development Authority (IRDA).
ICICI Prudential's capital stands at Rs. 23.72 billion with
ICICI Bank and Prudential plc holding 74% and 26% stake respectively. For the
first quarter ended June 30, 2007, the company garnered Rs. 987 crore of weighted
retail + group new business premiums and wrote over 450,000 retail policies in the
period. The company has assets held to the tune of over Rs.

18,400crore.

ICICI Prudential is also the only private life insurer in India

to receive a National Insurer Financial Strength rating of AAA (Ind) from Fitch
ratings. The AAA (Ind) rating is the highest rating, and is a clear assurance of
ICICI Prudential's ability to meet its obligations to customers at the time of
maturity Of Claim.
Past six years, ICICI Prudential has retained its position as the
No. 1 private life insurer in the country, with a wide range of flexible products that
meet the needs of the Indian customer at every step in life.

DISTRIBUTION
ICICI Prudential has one of the largest distribution networks
amongst private life insurers in India. It has a strong presence across India with
over

680

branches

and

over

235,000

advisors.

The company has over 23 bancassurnace partners, having tie-ups with ICICI
Bank, Federal Bank, South Indian Bank, Bank of India, Lord Krishna Bank,
Idukki District Co-operative Bank, Jalgaon Peoples Co-operative Bank, Shamrao
Vithal Co-op Bank, Ernakulam Bank, 9 Bank of India sponsored Regional Rural
Banks (RRBs), Sangli Urban Co-operative Bank, Baramati Co-operative Bank,
Ballia Kshetriya Gramin Bank, The Haryana State Co-operative Bank and Imphal
Urban Cooperative Bank Limited.

MANAGEMENT PROFILE
BOARD OF DIRECTOR
The ICICI Prudential Life Insurance Company Limited Board
comprises reputed people from the finance industry both from India and abroad.
K.V. Kamath,
Chairman

Barry Stowe

Kalpana Morparia

HT Phong

Shikha Sharma
Managing Director & CEO

N. S. Kannan
Executive Director

Azim Mithani
Chief Actuary

Bhargav Dasgupta
Executive Director

Anita Pai EVP

Punit Nanda
Executive Vice President
&
Chief Investments Officer.

CHAPTER 4

DATA ANALYSIS
&
INTERPRETATION

DATA PRESENTATION, ANALYSIS & INTERPRETATION

For data presentation & Analysis researcher developed
a structured questionnaire for research survey.
To collect the information from the universe (Population)
sample respondents were selected randomly from the study area. Hence in this
study 100 respondents (investors) were selected for the study purpose. Later on the
questionnaire was administered to all 100 investors for collection of required
information and for taking corrective action.
The collected information through filled questionnaire,
the tabulation is made as under.

Table No. 1
Table showing the respondents employment details.

Sr. No.
1
2
3
4
5

Employment Details
Business
Service
Professional
Retired
Other
Total

No. of Respondents
20
57
04
07
12
100

Percentage (%)
20%
57%
04%
07%
12%
100%

Graphical Representation :60

50
40
30
20
10
0
Business

Service

Professional Retired
3

Other
5

Data Interpretation:From the above table it is clear that, 57%

respondents are doing service, 20% Business, other 12%, retired 7% and
professional 4%.

Table No. 2
Table showing the respondents Housing status.

Sr. No.
1
2

Housing Status
Own
Rented
Total

No. of Respondents
97
03
100

Percentage (%)
97%
03%
100%

Graphical Representation :-

The Respondents Housing Status

Rented, 3%

Own,

50iumalance, 33% have build house & 9% have buy four-wheeler short term finan
Data Interpretation:From the above table it is observed that, 97%
people have their own house and 3% respondents live in the rented house. Because
of large number of respondents are dependent on service and if they have house on
rented basis, maximum amount of salary goes for paying rent. So they can not go
for investment.

Table No. 3
Table showing the respondents Current Investment

Sr. No.

Current Investment

No. of Respondents

Percentage (%)

1
2
3
4
5

Bank
Real Estate
LIC
Mutual Fund
Any Other
Total

72
21
05
01
01
100

72%
21%
5%
1%
1%
100%

Graphical Representation:-

Data Interpretation:From the above table it is found that, 72%

people prefer bank for the investment, 21% people prefer real estate investment
and 5% in LIC, and only 1% prefer mutual fund i.e. very few people invest in
mutual fund. Because majority of the investors are not aware about Mutual Fund.

Table No. 4
Table showing Child Future Planning of the respondents.

Sr. No.
1
2

Child Future Plan

Education
Medical

No. of Respondents
33
01

Percentage (%)
33%
15%

3
4

Marriage
No Child
Total

21
45
100

21%
45%
100%

Graphical Representation :Child Future Planning of the Respondents

No. Child, 45%

Education, 33%

Marriage, 21%

Medical, 1%

Interpretation:From the above table it is observed that, 33%

peoples made planning for their children education, 45% people have no children
yet and 21% peoples for children marriage.

Table No. 5
A) Table showing Short term financial goal of the respondents.
Sr. No.
1
2
3
4

Goal
Build House
Buy four wheelers
Good Bank Balance
Any Other
Total

No. of Respondents
33
09
58
00
100

Percentage (%)
33%
9%
58%
00
100%

Graphical Representation :Short Term Financial Goal of the Respondents

Any Other, 0%
Build House,
33%

Good Bank
Balance, 58%

Buy four
wheeler, 9%

Interpretation:From the above table it indicate that, 58%

respondents have good Bank balance, 33% have build house & 9% have buy fourwheeler short term financial goal. Because most of the educated people try to save
their money so the investors first financial goal is good bank balance.

B) Table showing Medium term financial goal of the respondents.

Sr. No.
1
2
3
4

Goal
Build House
Buy four wheelers
Good Bank Balance
Any Other
Total

No. of Respondents
05
15
79
01
100

Percentage (%)
05%
15%
79%
01%
100%

Graphical Representation :-

Medium Term Financial goal of the Respondents

Build House, 5%
Any Other, 1%

Buy four
Wheeler, 15%

Good Bank
Balance, 79%

Interpretation:From the above table it indicate that, 79%

respondents have good bank balance, 15% have buy four-wheelers, 5% have build
house 7 1% have other medium term financial goal. For medium term financial
goal i.e. between 5-10 years investors first think about the saving their money.

So most of the investors want good bank balance.

C) Table showing Long term financial goal of the respondents.
Sr. No.

Goal

No. of Respondents

Percentage (%)

1
2
3
4

Build House
Buy four wheelers
Good Bank Balance
Any Other
Total

06
23
69
02
100

06%
23%
69%
02%
100%

Graphical Representation :Long Term Financial Goals of the Respondents

Any Other, 2%

Build House, 6%

Good Bank
Balance, 69%

Buy four
wheeler, 23%

Interpretation:From the above table it is found that, 69%

respondent has good Bank Balance, 23% have buy four-wheeler, 6% have build
house & 2% have other long term financial goal. For long term financial goal i.e.
above 10 years investors first think about the saving their money. So most of the
investors want good bank balance.

Table No. 6
Table showing how many respondents are aware about financial service
advisers.

Sr. No.

Opinion

No. of Respondents

Percentage (%)

1.
2.

Yes
No
Total

29
71
100

29%
71%
100%

Graphical Representation :-

Aware about Financial Service Advisers

Yes, 29%

No, 71%

Interpretation :From the above table it is cleared that, 71%

respondents are not aware of the financial service provider & only 29%
respondents are aware of financial service provider. Because majority of the
respondents are from rural area. So less number of respondents are aware about
the any financial service.

Table No. 7
Table showing the awareness about ICICI Prudential Life Insurance
Company.

Sr. No.
1.
2.

Response
Yes
No

No. of Respondents
11
89

Percentage (%)
11%
89%

Total
Graphical Representation :-

100

100%

The Awareness about ICICI Prudential Life Insurance.

Yes, 11%

No, 89%

Interpretation:From the above table it is analysed that, 89%

respondents are not aware about ICICI Prudential Life Insurance. & only 11%
respondents are aware of ICICI Prudential Life Insurance Company. Because
majority of the respondents are from rural area. So less number of respondents are
aware about the any financial service. Only less number of educated people are
aware about the ICICI Prudential Life Insurance Company and out of them few
respondents are try to invest.

Table No. 8
Table showing the awareness of stock market.

Sr. No.
1.
2.

Response
Yes
No
Total

Graphical Representation :-

No. of Respondents
25
75
100

Percentage (%)
25%
75%
100%

The awareness of Stock Market

Yes, 25%

No, 75%

Interpretation:From the above table it is revealed that, 75%

respondents are not aware of the stock market & 25% respondents are aware of
stock market. Because majority of the respondents are from rural area. So less
number of respondents is aware about the any financial service. Only less number
of educated people is aware about the stock market.

Table No. 9
Table showing the respondents awareness of mutual fund.

Sr. No.
1.
2.

Response
Yes
No
Total

Graphical Representation:-

No. of Respondents
18
82
100

Percentage (%)
18%
82%
100%

The Respondents awareness of Mutual Fund

Yes, 18%

No, 82%

Interpretation:From the above table it is clear that 82%

respondents are not aware of the mutual fund only 18% are aware of the mutual
fund. Most of the investors are trying to invest in bank because the in mutual
investment more risk is involved. So the investors do not take any risk for
investment.

Table No. 10
Table showing customers how they come to know about mutual fund.

Sr. No.
1
2
3
4

Medias
Advertisement in
Newspaper & TV
Friends & Relatives
Through hoardings,
Pastors & Banners
Do Not Know
Total

Graphical Representation:-

No. of Respondents
00

Percentage (%)
00

13
00

13%
00

87
100

87%
100%

Customers how they come to know bout Mutual

Fund.
Advertisement in
Friends &
Newspaper & TV,
Relatives, 13%
0%
Through
hoardings,
pastors,&
Banners,
0%
Do Not Know

Interpretation:From the above table it is observed that, 87%

respondents are not known about aware only through friends & relatives. Because
majority of the respondents are from rural area. So less number of respondents are
aware about the any mutual fund service. And few of the investors are come to
know through advertisement, hoarding and from relatives and friends.

Table No. 11
Table showing the number of respondents made provision for the retirement.

Sr. No.
1
2

Response
Yes
No
Total

No. of Respondents
12
88
100

Percentage (%)
12%
88%
100%

Graphical Representation:-

The Number of Respondents made Provision

for the Retirement
Yes, 12%

No, 88%

Interpretation:From the above table it is seen that, 88%

respondents are not made provision for the retirement & 12% respondents only
made the provision of the retirement. Majority of the people are dependent on
farming. So they can not make provision for retirement.

Table No. 12

Table showing the respondents awareness about schemes of mutual fund.

(Open ended & Closed ended)

Sr. No.
1
2

Response
Yes
No
Total

No. of Respondents
13
87
100

Percentage (%)
13%
87%
100%

Graphical Representation:-

The Respondents Awareness about

Schemes of Mutual Fund
Yes, 13%

No, 87%

Data Interpretation:From the above the table it is seen that, 87%

respondents are not aware about schemes of mutual fund and only 13%
respondents are aware of mutual fund. Because majority of the respondents are
from rural area. So less number of respondents is aware about the any scheme of
mutual fund.

Table No. 13

Table showing the respondents awareness about schemes of mutual fund

investment pattern.

Sr. No.
1
2

Response
Yes
No
Total

No. of Respondents
14
86
100

Percentage (%)
14%
86%
100%

Graphical Representation:-

The respondents Awareness of Mutual Fund

Investment Pattern
Yes, 14%

No, 86%

Interpretation:From the above table it is clear that, 86%

respondents are not aware of mutual fund investment pattern & 14% respondents
are aware of mutual fund investment pattern. Because the investors dont want to
face risk involved in mutual fund. Because they have less knowledge about the
mutual fund pattern.

Table No. 14
Table showing in which type of mutual fund respondents would like to invest.

Sr. No.
1
2
3
4
5
6
7
8

Type of Mutual Fund

Income Fund
Growth Fund
Balanced Fund
Gilt Fund
Specialized Fund
Money Market Fund
Taxation fund
None
Total

No. of Respondents
42
10
14
27
01
00
01
05
100

Percentage (%)
42%
10%
14%
27%
1%
00
01%
05%
100%

Graphical Representation:-

Type of Mutual Fund Respondents would

like to invest
Taxation Fund,
1%

None, 5%

Specialized Fund,
1%
Income
Fund,
42%
Gilt Fund,
27%
Balanced Fund,
14%

Growth Fund,10%

Interpretation:From the above table it is clear that 42% respondents

are ready to invest in Income Fund, 10% respondents in Growth Fund, 27%
respondents in Guilt Fund and 5% respondents are not ready to invest in mutual
fund. Majority of the investors are go for the Income fund because they have less
knowledge about the other types of the mutual fund.

Table No. 15
Table showing the respondents awareness about who is regulating the Mutual
Fund.

Sr. No.
1
2

Response
Yes
No
Total

No. of Respondents
15
85
100

Percentage (%)
15%
85%
100%

Graphical Representation:-

The Respondents Awareness about who is

Regulating the Mutual Fund
Yes, 15%

No, 85%

Interpretation:From the above table it is clear that, 85% people are not aware about who is
regulating the mutual fund only 15% respondents aware about who is regulating
the mutual fund.

Table No. 16

Table showing the respondents awareness of Systematic Investment Plan

(SIP).

Sr. No.
1
2

Response
Yes
No
Total

No. of Respondents
16
84
100

Percentage (%)
16%
84%
100%

Graphical Representation
The Respondents Awareness of Systematic
Investment Plan (SIP)
Yes, 16%

No, 84%

Interpretation:From the above table it is observed that, 84%

peoples are not aware of the systematic investment plan (SIP) only 16%
respondents are aware about systematic investment plan. Because most of the
people are not aware about Systematic Investment Plan.

Table No. 17
Table showing the respondents awareness of Entry and Exit load.

Sr. No.
1
2

Response
Yes
No
Total

No. of Respondents
14
86
100

Percentage (%)
14%
86%
100%

Graphical Representation:The Respondents Awareness of entry Load & Exit

Load
Yes, 14%

No, 86%

Interpretation:From the above table it is observed that, 86% peoples

are not aware of the entry load & exit load & only 14% respondents are aware the
entry load & exit load. Because most of the people are not aware about what is
Entry and Exit load.

Table No. 18
Table showing the respondents awareness of equity linked saving scheme
(ELSS) & Unit Linked Insurance Plan (ULIP).

Sr. No.
1
2

Response
Yes
No
Total

No. of Respondents
19
81
100

Percentage (%)
19%
81%
100%

Graphical Representation:Showing the Respondents Awareness of Equity

Linked Saving Scheme (less) & Unit Linked
Insurance Plane(ULIP)
Yes, 19%

No, 81%

Interpretation:From the above table it is analyzed that 81%

respondents are not aware about ULIP & ELSS. 19% respondents are not aware of
ULIP & ELSS.

Table No. 19
Table showing the respondents awareness about risk involved in mutual fund.

Sr. No.
1
2

Response
Yes
No
Total

No. of Respondents
15
85
100

Percentage (%)
15%
85%
100%

Graphical Representation:The Respondents Awareness about Risk

Involved in Mutual Fund
Yes, 15%

No, 85%

Interpretation:From the above table it is clear that, 85%

respondents are not aware about risk involved in mutual fund only 15%
respondents are aware about risk involved in mutual fund. Because most of the
investors are from rural area they have less knowledge about risk involved in the
mutual fund. Before investment they have less information about the plan for
which they have to invest.

Table No. 20
Table showing the how many respondents would like to invest in mutual fund
right now.

Sr. No.
1
2

Response
Yes
No

No. of Respondents
64
36

Percentage (%)
64%
36%

Total

100

100%

Graphical Representation:How many Respondents would like to invest in

Mutual Fund
No, 36%

Yes, 64%

Interpretation:From the above table it is clear that, 85%

respondents are ready to invest in mutual fund & 36% respondents are not ready to
invest in mutual fund. Now a days bank investment is not safe as previous. In bank
for investment process is lengthy. So the majority of respondents would like to
invest in Mutual Fund.

Table No. 21
Table showing the how many respondents would like to invest through ICICI
Prudential.

Sr. No.
1
2

Response
Yes
No
Total

Graphical Representation:-

No. of Respondents
70
30
100

Percentage (%)
70%
30%
100%

Interpretation:From the above table it is clear that, 70%

respondents are ready to invest through ICICI Prudential Life Insurance. & 30%
respondents are not ready to invest through ICICI Prudential Life Insurance
Company. Because ICICI Prudential Life Insurance Company gives the good
customer satisfaction. They give good service to the customers. They have number
of investment plans to invest.

Table No. 22
Table showing the number of respondents ready to invest in ICICIs
investment option.

Sr. No.
1
2
3
4

Option for Investment

Mutual Fund
Insurance Broking
Commodity Broking
Not any where
Total
Graphical Representation:-

No. of Respondents
65
05
00
30
100

Percentage (%)
65%
5%
00
30%
100%

Interpretation:From the above table it is observe that,

65%

respondents are ready to invest in mutual fund, 8% in stock broking, 5% in

Insurance & 30% are not ready to invest in any risky investment option. Because
ICICI Prudential Life Insurance Company gives the good customer satisfaction.
They give good service to the customers. They have number of investment plans
to invest.

CHAPETR 5

FINDINGS, SUGGESTION

&
CONCLUSION

FINDINGS & SUGGESTION

5.1 FINDINGS OF THE STUDY:
1. It is found that large number of respondents is dependent on service.
2. It is observed that large number of respondents have their own house.
3. Majority of the investors have an attitude to invest their surplus in to the
bank.
4. Majority of the investors have made planning for child education &
bank.

5. Majority of the investors have financial goals like good Bank balance,
Build house, purchase four-wheelers & purchase land.
6. It is observed that majority of the investors are not aware of the financial
service adviser.
7. It is found that only few respondents have information about ICICI
Prudential Life Insurance.
8. Large number of the investors are not aware of the stock market.
9. It is observed that majority of the investors are not aware of mutual fund 10. IT
is clear that very few respondents are aware of mutual fund through
friends & relatives.
11. Majority of the respondents have not made provision for the retirement. 12. It
is found that more number of investors are not aware of the schemes of
mutual fund.
13. It is seen that majority of the respondent are not aware of the mutual
fund investment pattern.
14. Majority of the respondents would like to invest in Income Fund and
some respondents in Gilt Fund.
15. It is found that majority of the investors do not know about who is not
regulating the mutual fund. They do not know either their investment is
safe or not.
16. Majority of the investors are not aware of the Systematic Invest Plan.
17. It is clear majority of the investors are not aware of the entry load & exit
load of the mutual fund.
18. Very few respondents aware of the equity linked saving scheme (ELSS)
& Unit Linked Insurance Plan (ULIP).
19. Majority of the investors are not known , how much is the risk in mutual
fund and how much it is safe.
20. It is found that majority of the respondents are ready to invest in mutual
fund.

21. Majority of the respondents are ready to invest through ICICI Prudential
Life Insurance. Because of ICICIs reputation in to he market.
22. It is found that majority of the respondents are ready to invest in the
mutual fund and only few respondents are ready to invest in stock
broking.

SUGGESTION OF THE STUDY:

1. ICICI Prudential Life Insurance. should concentrate on the rural customers.
Large numbers of rural customers are not aware of the financial service
provider. So to tap the rural customers ICICI should make special efforts.
2. To tap the rural market the company should undertake aggressively
advertisement campaign, advertisement should be given through various
media like Newspaper, Radio, T.V. etc., hoardings etc. To give messages
regarding the various mutual fund schemes to present as well as future
prospects.

3. Apart from this it is also suggested that the ICICI Prudential Life
Insurance., should arrange the investors mela for one day. This mela should
highlight the following aspects.
i)

Informing investors about various mutual fund schemes.

ii)

Care taken for customers relationship management (CRM).

iii)

Educating the investors by informing about the benefits of

investing in mutual funds.

4. It is suggested that ICICI Prudential Life Insurance. should provide

Quality Service to its customers. Which will help to retain the customers.
5. It is suggested that ICICI Prudential Life Insurance. should follow the
SEBI rules & regulations strictly in order to maintain the good image of
the company in the market.

CONCLUSION:
To conclude the entire discussion the following highlights are made after
the study.
1. Comparison between Bank investment and mutual fund investment.

Sr. No.
1
2
3
4
5

Particular
Returns
Administrative exp.
Risk
Investment Option
Network

Banks
Low
High
Low
Less
High Penetration

Mutual Fund
Better
Low
Moderate
More
Low
but
improving

6
7
8
9

Liquidity
Quality of Assets
Interest Calculation
Guarantee

At a Cost
Not Transparent
Minimum
bal.
th
between 10 & 30th
of every month
Maximum Rs. 1
lakhs on deposits

Better
Transparent
Every Day
None

2. The future of the mutual fund industry is very bright. Because we know the
bank interest are decreasing day by day and investors have doubt about the
security in the bank deposit. Therefore the trend of the investors is
changing towards the mutual fund investment.

APPENDIX

QUESTIONNAIRE
The topic of the study A Study of Customer Awareness about Mutual
Fund with special reference to the ICICI Prudential Life Insurance; Sangli Branch.
Name:Address:Mobile No. :-

Tel No.:-

Age:-

Gender:-

Marital Status:- Married

Unmarried

Number Children:Parent:Mother

1. Employment Details

Father

Both

Business

Service

Retired

Other

Professional

2. Housing Status
Rented

Own

3. Current Investment:Bank

Real Estate

Mutual Fund

Any Other

LIC

4. Child Future Planning

Education

Medical

Marriage

Any Other
5. Financial Goal
a) Short term (0-5 years)
i) Build house

ii) Buy four wheeler

iii) Good Bank balance

iv)Any Other

b) Medium term (5-10 years)

i) Build house

ii) Buy four wheeler

iii) Good Bank balance

iv) Any Other

c) Long term (above 10 years)

i) Build house

ii) Buy four wheeler

iii) Good Bank balance

iv) Any Other

6. Do you Know about financial service adviser?

Yes

No

7. Do you aware about ICICI Prudential Life Insurance company?

Yes

No

8. Do you know Mutual Fund?

Yes

No

9. How you come to know about Mutual Fund?

a) Advertisement in newspapers and TV
b) Friends and relatives

c) Through hoardings, posters & banners

d) Any other, please specify
10. Have you made provision for the retirement ?
Yes

No

11. Do you know about schemes of Mutual Fund ?

( Close ended & Open ended)
Yes

No

12. In which type of Mutual Fund would you like to invest ?

a) Income Fund

e) Specified Fund

b) Growth Fund

f) Money Market Fund

c) Balanced Fund

g) Taxation Fund

d) Gilt Fund
13. Do you know the requirement for purchase of the Mutual Fund ?
Yes

No

14. Do you know about who is regulating Mutual Fund ?

Yes

No

15. Do you know about Systematic Investment Plan (SIP) ?

Yes

No

16. Do you know about Entry Load & Exit Load ?

Yes

No

17. Do you know about Equity Linked Saving scheme (ELSS) & Unit Linked
Insurance Plan (ULIP)?
Yes

No

18. Do you know about risk involved in the Mutual Fund?

Yes

No

19. Would you like to invest in Mutual Fund right now?

Yes

No

20. Do you want to invest through ICICI Prudential Life Insurance co.?

Yes

No

If yes, in which of the following ICICI Prudential Life Insurance

services would you like invest?
a) Stock Broking

b) Mutual Fund

c) Insurance Broking

d) Commodity Broking

BIBLIOGRAPHY

BIBLIOGRAPHY
REFRENCES:
Product Handbook for Effective Sales.
Product Pamphlets
REFRENCE BOOKS:
Financial Markets & Services.
- Gordon & Natarajan
Published By Himalaya Publishing House
Third revised edition 2006
Reprint 2007
Page No. 294-323

 Marketing of Financial Services & Markets.

-V. A. Avadhani
Published By Himalaya Publishing House
First edition 1999
Page No. 203 - 207
WEB SITES:
www.iciciprulife.com
www.amfindia.com