SUMMER TRAINING PROJECT REPORT

ON
A STUDY ON SALES AND MARKETING STRATEGY OF
EARTH INFRASTRUCTURE
Prepared and Presented to

Under the guidance of

Ms. Shivani Gupta

Corporate Sales Manager
Earth Infrastructure
Submitted in partial fulfillment for the award of
degree of Masters of Business Administration
from Uttar Pradesh Technical University, Lucknow
BY

ALOK KUMAR SINGH

Roll No. : 1312470010

INSTITUTE OF CO-OPERATIVE & CORPORATE

MANAGEMENT, RESEARCH & TRAINING
21/467, RING ROAD, INDIRA NAGAR, LUCKNOW

DECLARATION
I hereby declare that the project work entitled A STUDY ON SALES AND
MARKETING STRATEGY OF EARTH INFRASTRUCTURE submitted to the
INSTITUTE

OF

CO-OPERATIVE

&

CORPORATE

MANAGEMENT,

RESEARCH & TRAINING is a record of an original work done by me under

the guidance of Ms. SHIVANI GUPTA AND Dr. GARIMA SRIVASTAVA and this
project work has not performed the basis for the award of any Degree or diploma and
similar project if any.

Date: -

ALOK KUMAR SINGH

Place: - Lucknow

Roll No: 1312470010

ACKNOWLEDGEMENT

I owe a great many thanks to a great many people who helped and supported me during
the writing of this project. My deep sense of gratitude to Ms. SHIVANI GUPTA for
constantly guiding me and tackling hurdles with implicit patience throughout my project.
She has taken pain in guiding me during training and completing the project. Thanks and
appreciation to the helpful people at EARTH INFRASTRUCTURE, for their support. I
express my thanks to the Director Shri Ram Jatan Yadav and Principal of ICCMRT
Lucknow, Proff. Ajay Prakash for extending his support and valuable guidance.
deepest thanks to Dr. GARIMA SRIVASTAVA the Guide of the project

My

for guiding

and correcting various documents of mine with attention and care. She has taken pain to
go through the project and make necessary correction as and when needed. I would also
thank my Institution and my faculty members without whom this project would
have been a distant reality. I also extend my heartfelt thanks to my family and well
wishers.

Date:

ALOK KUMAR SINGH

ROLL NO: 1312470010

PREFACE

This project embodies the result of summer training in partial fulfillment of M.B.A. It
was a great opportunity to me to work with such a flagship organizations Earth
INFRASTRUCTURE has given me this golden opportunity to get familiar with the
organization and its functioning. Since the duration of summer was short so it become
difficult to cover each and every aspect in detail but I tried my level best to give due
consideration to all important aspect related to my study .This study provided me
practical exposure of the functioning of Marketing Department. The information so
gathered for the presentation of this report is collected by the personal contact with
the concerned person of different sections.
The project report is merely concerned with the study of Sales and Investment
within the organization, which is dealt by Marketing Department. In the course of
study I become aware of the concepts,

which are used in

EARTH

INFRASTRUCTURE products in India. While dealing with compensation with the

employees.
Business enterprises have an important role to play in a countrys foreign Trade.
Governments take keen interest in exports because they speed economic
Development and improve the standard of living of the people. Success means
Increase in total amount of exportsnot only in terms of products but also in Terms
of export markets.

TABLE OF CONTENTS
Sr. NO.
I.

CONTENT

PAGE NO.

CERTIFICATE OF MENTOR, CERTIFICATE BY THE I

PRINCIPAL

II.

CERTIFICATE BY SUPERVISOR

II

III.

DECLARATION

III

IV.

ACKNOWLEDGEMENT

IV

PREFACE

1.

INTRODUCTION TO THE TOPIC

1-11

2.

COMPANY PROFILE

12-70

3.

OBJECTIVE OF STUDY

71

4.

RESEARCH METHODOLOGY

72-74

5.

DATA ANALYSIS AND INTERPRETATION

75-88

6.

FINDINGS

89

7.

SUGGESTION & RECOMMENDATIONS

90-91

8.

CONCLUSIONS

92-93

9.

LIMITATION OF THE STUDY

94

10.

BIBLIOGRAPHY

95-96

11.

ANNEXURE

97-100