Assignment on

Questionnaire of Customer perceptions toward Day Care Centers

in Dhaka City

Prepared for
Md. Iftekharul Amin
Assistant Professor
Course Instructor: Market Research (M 609)

Prepared by
Group 03
Samira Sahel, Roll- 10
Tahrima Faruq, Roll- 29
Naureen Afrose, Roll 31
Tanjila Tabassum, Roll - 33
Batch 49D

Institute of Business Administration (IBA)

University of Dhaka

20th November, 2014

This survey is being conducted as a part of a research named Customer perceptions

toward Day Care Centers in Dhaka City. Obtaining feedback from this survey is a vital
for this research. We would appreciate your taking the time to complete the following
survey. It should take about ten-fifteen minutes of your time. Your responses are voluntary
and will be confidential. Responses will not be identified by individual. All responses will be
compiled together and analyzed as a group. Please write down the answer when given
________ and use to select your answer/s from given options.
1. Sex:_______________________
2. Your profession :________________________
3. Your spouses profession:________________________________
4. Please mention your familys income range?
Less than Tk. 20,000

Tk. 20,001 - Tk. 40,000

Tk. 40,001 - Tk. 60,000

More than Tk. 60,000

5. Where do you live?________________________________

6. Do you have any children aged less than 6/who needs to be taken care of?
Yes

No

7. Which of the followings describe your knowledge about Day Care Center (DCC) in
Dhaka?
o Never heard about DCC facilities in Dhaka
o I have heard about DCC facilities but dont know much about the service quality
o I know about DCC in Dhaka and service quality of one or more DCCs service
quality.
8. How do you know about the quality of service of DCC?
o Word of mouth
o

Experience

o Convincible advertisements
9. Rank according to your perception about the quality og different type of DCCs
mentioned in the followings( 1=Best quality ,3=Worst quality)
1

Private

Public/ Government

Corporate /Office Affiliated

10. Rank the followings according to your preference as care provider of your child (1=
Most preferable 5=Least preferable)
1

Family members(at home)

Relatives(Outside your home)

Maids (at home)

Neighbors

DCC

11. What are the most important feature(s) a DCC should provide? Rank according to your
preference.( 1- most important, 6-least important)
1

Security (from stranger)

Healthy environment

Nutritious food

Safety (getting hurt)

Separate play/resting area

Intimate caregivers

12. Do you think a day care center

o Is a pre school
o Should be a pre school
o Should be a part of the schooling system
o Helps challenged child with their problems (example: learning speech therapy )
13. Do you have any kids enrolled in a day care center?
o Yes
o No

If yes, answer questions from 18-26 and if no, answer questions from 1417.

14. Who takes care of your child when you are away from home for work?
o Family

members

at

home.

Please

mention

your

relation

with

that

person/s__________
o Relatives. Please mention your relation with that person/s_________________
o Neighbors
o Maid/s at home
15. Why havent you enrolled your children in DCC?
o I dont have faith in the service quality of DCC.
o To build up Family bonding with relatives and family members.
o Home based care is preferable than DCC based care.
o Charge of quality DCC is high.
o Location problem
o Not convenient for other reasons.____________
16. Rate the quality of the services of DCC from your perception. (1=Best quality, 5=Least
quality)
1

Security (from outsiders)

Sanitation

Food

Safety

Education

Recreation

Morale build up

Overall environment

Staff quality/behavior

17. If you are left with no other optionso You will become a subscriber of DCC
o You will become a stay home mother/father
o Your spouse will be stay home mother/father
o After being assured of the quality, you will become subscriber of DCC.

18. How many of your kids are enrolled in DCC?

_____________________________________
19. Name of the Day care center you are subscribed to.
______________________________________________
20. Why have you chosen a DCC for your childs care? (you can choose more than one)
o We are a working couple and there is none else at home
o Dont prefer leaving the kid with maid
o We are not a working couple but we cannot ensure proper care of the kid at home
o To familiarize the kid with schooling system
o For educating my kid/ socializing of the kid
o Other (if any) __________________________________
21. Why have you chosen this DCC? (You can choose more than one)
o I have faith in the administration
o Heard good reviews/recommendation
o Affiliated with my office/organization
o Good Quality of service
o Reasonable pricing
o Suitable location
o Only DCC I have heard about
o Other (if any)________________________
22. Rate your kids day care center in terms of (1=very satisfactory, 2=satisfactory,
3=neutral. 4=not much satisfactory, 5=not at all satisfactory)
1

Security (from outsiders)

Sanitation

Food

Safety

Education

Recreation

Morale build up

Overall environment

Staff quality/behavior

Cost/charge

23. What type of behavioral change/impact you have noticed in your children due to DCC?
o Very Positive
o Positive
o Mixed
o Negative
o Very negative
24. Do(es) your child/ children prefer/ like going to the DCC you have chosen?
o All the time
o Often
o Sometimes
o Not much
o Not at all
25. Any negative points about DCC in Bangladesh
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________
26. Any other recommendations:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________