CITY OF CARMEL-BY-THE-SEA

Council Report
January 6, 2015
To:

Honorable Mayor and Members of the City Council

From:

Douglas J. Schmitz, City Administrator

Submitted by:

Rob Mullane, AICP, Community Planning and Building Director

Christy Sabdo, Contract Planner

Subject:

Consideration of an appeal of the Planning Commissions decision

to deny Sign Application (SI 14-36) for an exterior wall-mounted
business sign at a site located in the Service Commercial (SC)
Zoning District. The applicant is Adam Jeselnick. The decision is
being appealed by CPines 7, LLC.

RECOMMENDATION:
denial of the appeal.

Based on the Planning Commissions action, staff recommends

EXECUTIVE SUMMARY: On August 27, 2014, the project architect, Adam Jeselnick,
submitted a Sign Permit (SI 14-36) application for an exterior sign on the Event Center
building and two parking lot signs. Staff referred the Sign Permit application to the Planning
Commission, because the proposed wall-mounted sign exceeded City staffs administrative
authority for exterior business signs (refer to CMC 17.40.030C and CMC 17.40.050C in
Attachment 5). The proposed wall-mounted sign exceeded 6 square feet (the maximum area
allowed for a wall-mounted sign) and did not meet the standards for the location of exterior
business signs, which should be located as close as possible to the business entrance.
On October 8, 2014, the Planning Commission reviewed the requested signage and had
concerns with the proposed size of the wall-mounted sign and the projection of the sign from
the wall. The Planning Commission, in separate motions, approved the proposed parking lot
signage, but denied the wall-mounted sign component for the installation of the proposed
exterior business sign that would wrap-around the Event Center building on the SE corner of
7th and Dolores with the copy being Seventh & Dolores.
The applicant, Adam Jeselnick, filed an appeal of the Planning Commissions decision on
October 9, 2014.

City Council Meeting of January 6, 2015

Page 148

Agenda Item: 9.D

Page 1

ANALYSIS/DISCUSSION:
Project Description
The proposed exterior wall-mounted sign would wrap around the southeast corner of the
Event Center building on the SE corner of 7th and Dolores. The copy of the two-part sign
would be: SEVENTH & DOLORES. The wall sign would be installed as individual metal
letters (power-coated dark bronze) mounted flush to the stucco wall. Originally, these letters
were proposed to be mounted with a 2-inch offset to the wall, but the Planning Commission
expressed concerns with that design component, and the applicants are now proposing flushmounted lettering. The copy SEVENTH would be 15.31 sf (2 11 in height and 5 3 in
length) and would be installed on the north-facing corner of the building fronting 7th Ave., and
the copy & DOLORES would be 9.5 sf (1 x 6 in height x 6 4 in length) and would be
installed on the west-facing corner of the building fronting Dolores Street.
Planning Commission Review and Staff Analysis
This Sign Permit was reviewed by the Planning Commission on October 8, 2014. The
Planning Commission had concerns with the proposed wall-mounted sign, including the size
of the sign; and the proposed 2-inch mounting stand-offs for the purpose of creating a shadow
effect on the building. The Commission stated the size of the lettering as proposed was too
large and too bold, specifically the extension of the two letters, V and N in the copy
SEVENTH and one letter R in the copy DOLORES, making the sign appear larger than it
is. The height of the lettering without the extensions on the letters is 12 inches, and without
these extensions, the SEVENTH sign component would be 5.25 sf and the & DOLORES
sign component would be 6.33 sf. The October 8, 2014 Planning Commission staff report is
included as Attachment 3.
The Commission discussed alternatives with the applicant, including reducing the lettering
size approximately 25%, from a proposed lettering height of 12 inches (without the
extensions) to a revised lettering height of 9 inches (without the extensions), and placing the
lettering flush to the wall. The applicant explained that the font style chosen by the applicant,
including the extensions of the three letters is part of the branding the applicant and property
owner have chosen for the property. The applicant, therefore, was not amenable to reducing
the size of the proposed sign; however, the applicant stated they would be able to install the
sign without the 2-inch stand-offs, placing the sign flush (or -inch from the wall) against the
stucco wall.
Basis for Appeal
The applicant is appealing the Planning Commissions denial of the proposed wall-mounted
sign. The appellant maintains that reducing the size of the proposed wall-mounted sign from
12-inches in height (without the proposed font extensions, as noted above) to 9-inches in
height as suggested by the Planning Commission, would not be in scale with the building. In
addition, the applicant stated the extensions on the three letters are part of the branding for
City Council Meeting of January 6, 2015
Page 149

Agenda Item: 9.D

Page 2

the property. The appellant notes in their appeal application that the previous and original
building signage for the building has lettering that was 16 inches in height.
In response to the Planning Commissions expressed concern for the originally proposed 2inch stand-off for the lettering, the appellant now proposes to eliminate the stand-offs. A
revised Site Plan, received on November 18, 2014, depicts the copy SEVENTH &
DOLORES to be installed flush to the wall. The letters themselves are inch thick, and as
such, with the lettering flush to the wall, the letters would project approximately -inch from
the wall. The appeal application, revised Site Plan, and revised rendering are included as
Attachments 1 and 6. The draft minutes of the October 8, 2014 Planning Commission
meeting are included as Attachment 4.
Alternative Options
This hearing is a de novo hearing. The Council is responsible for reviewing the entire project
and is not bound by the decision of the Planning Commission. The October 8, 2014 Planning
Commission staff report is included in Attachment 3 for the City Councils consideration.
Attachment 4 includes the meeting minutes.
Based on the Planning Commissions action, staff recommends that the City Council deny the
appeal. Draft Findings for Denial are included as Attachment 2. Since the proposed signage
was denied by the Planning Commission, should the applicant wish to submit a revised
signage proposal, a new application would be need to be submitted and processed. It would
be advisable for the applicant to submit a revision that conforms to the Planning
Commissions review comments at the October 8, 2014 meeting.
Alternative 1: The Council may wish to grant the appeal and approve the wall-mounted sign
as currently proposed or may wish to approve the sign with certain revisions. In these cases,
the Council should, by motion vote, express an intent to grant the appeal and approve the
sign, continue the matter to a later date, and direct staff to prepare Conditions and Findings of
Approval.
Alternative 2: The Council could review the requested sign and if revisions are desired but not
specified at the meeting, the Council may wish to continue the item. If revisions are needed
and if these are substantial, the Council could also remand the project to the Planning
Commission for review of the revised proposal. The draft Findings for Denial would need to
be revised, which could occur at the January 6, 2015 meeting or at a future City Council
meeting.

FISCAL IMPACT:
The City collects a fee of $304.82 when an appeal to the City Council is filed. This fee
defrays some of the staff time costs for processing the appeal, and staff costs beyond the
appeal fee are paid out of the Citys General Fund.
City Council Meeting of January 6, 2015
Page 150

Agenda Item: 9.D

Page 3

Budgeted (yes/no)
Yes

Funding Source ( general fund, grant,

state)
Appeal Fee and General Fund

PREVIOUS COUNCIL ACTION/DECISION HISTORY:

Sign Permit 14-36 was considered by the Planning Commission on 10/8/1 4. The Commission
approved the proposed parking signage but denied the proposed wall-mounted sign. This
item was scheduled for the December 2, 2014 Council meeting, but was not heard because of
a lack of a quorum for the item.
ATTACHMENTS:

Attachment 1 -Appeal Application

Attachment 2 - Findings for Denial
Attachment 3 - 10/8/14 Planning Commission Staff Report
Attachment 4 - Draft 10/8/14 Planning Commission Minutes (pertinent excerpt)
Attachment 5- Chapter 17.40 Sign Regulations
Attachment 6 - Site Plan and Rendering dated 11 /1 8/1 4
Attachment 7 - Notice of Public Hearing

APPROVED:

Date:

3o .fos:

l7

Agenda Item: 9.0

Page 4

City Council Meeting of January 6, 2015

Page 151

Attachment 1

CITY OF CARMEL-BY-THE-SEA

( ity of Carmefby-the-Sea
OCT g- 20K

APPEAL OF PLANNING COMMISSION DECISION

-!f~ot../.

(FILING FEE:

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Received byCityCferk

~95.00*)

RECEIVED OCT 0 9 2014

Appellant: _ _ _~
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Date Board heard the matter: - - -- - - -- - -Appeals to the City Council must be made in writing in the office ofthe City Clerk within
10 working days following the date of action by the Planning Commission and paying
the required filing fee as established by City Council resolution.
Physical location of property that is the subject of appeal:

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Block:

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COMMISSION ACTION BEING APPEALED: _ _ _ __ _ _ _ __ __

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If you were NOT the original applicant or the applicanfs representative, please state the
evidence that you are an aggrieved party: _ _ __ _ _ _ _ __ _ _ __

(CONTINUED ON REVERSE SIDE)

City Council Meeting of January 6, 2015

Page 152

Agenda Item: 9.D

Page 5

Attachment 1
GROUNDS FOR APPEAL: (State the specific basis for your appeal, such as errors or
omissions you believe were committed by the Commission in reaching its decision, etc.)

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I CERTIFY UNDER PENALTY OF PERJURY THAT THE FOREGOING IS TRUE

AND CORRECT:
DATEDAT: (Jlt#-feL

,THIS:!__DAYOF

$295.00 fee* received: (Stafflnitial)

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Receipt #:

ATTEST:

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*Article 9, Section 7, of the Constitution of the State of California authorizes a city to

impose fees. Also see California government Code, Section 54344.
IMPORTANT: If the appellant wishes to submit materials for duplication and
inclusion in the City of Carmel-by-the-Seas Council agenda packet, the materials must be
submitted to the City Clerk by

/P-UJ-1'f working days after the decision ofthe

Commission. This matter is tentatively scheduled to be heard on

It- if- l'f

data CitrA 'Council .fPPEAL PLANNING FORA/. doc

City Council Meeting of January 6, 2015

Page 153

Agenda Item: 9.D

Page 6

Attachment 2
CITY OF CARMEL-BY-THE-SEA
DEPARTMENT OF COMMUNITY PLANNING AND BUILDING
FINDINGS FOR DENIAL
SI 14-36
CPines 7, LLC
SE Corner of 7th and Dolores
Block 91, Lots 2, 4, 6, & 8
APN: 010-145-020
CONSIDERATION:
Consideration of Sign Permit (SI 14-36) to install an exterior wall-mounted business sign at a site
located in the Service Commercial (SC) Zoning District.
FINDINGS OF FACT:
1.

The commercial business is located on the southeast corner of Seventh and Dolores.

2.

The applicant applied for a Sign Permit on August 27, 2014, to install an exterior wallmounted business sign.

3.

The proposed sign exceeded City staffs administrative authority for exterior business signs
under CMC 17.40.030.C and CMC 17.40.050.C. The proposed wall-mounted sign exceeds 6
square feet and did not meet the standards for the location of exterior business signs.

4.

CMC Section 17.40.010.C prohibits all signs not expressly permitted by this chapter unless
authorized by specific action of the Planning Commission.

5.

The Planning Commission denied the Sign Permit (SI 14-36) on October 8, 2014.

6.

The Appeal of Planning Commission Application was filed by the project applicant, Adam
Jeselnick, on October 9, 2014, with the grounds of the appeal being the applicants
objection to reducing the size of the proposed sign as requested by the Planning
Commission. The applicant maintains a revision to a smaller sign would result in a sign that
would not be in scale with the building.

7.

The applicant submitted a revised Site Plan and Rendering, on November 18, 2014. The
revised Site Plan depicts the individual letters installed flush to the stucco wall rather than
with 2-inch stand-offs previously proposed. The revised rendering was provided to more
accurately depict the proposed sign lettering, including the proposed color and finish.

City Council Meeting of January 6, 2015

Page 154

Agenda Item: 9.D

Page 7

SI 14-36 (CPines 7, LLC)

January 6, 2015
Findings for Denial
Page 2

FINDINGS FOR DECISION

1.

Finding: The proposed sign is inconsistent with Objective O1-17 of the General Plan, which
states:
Maintain diligent control over signs and other advertising or notice-attracting facilities
in order to avoid unsightly, bizarre, and/or out-of-scale visual impacts, including exterior
lighting and lights from window displays.
Evidence: Chapter 17. 40 of the City Municipal Code sets forth standards and guidelines
for signage in the City. Section 17.40.030.C sets forth the standards to be used for
calculating sign area and states in part: For irregularly shaped signs, the area shall be that
of the smallest rectangle that wholly contains the sign. The proposed wall-mounted sign
is a total of 24.81 square feet in area and wraps across two separate faces of the building.
This substantially exceeds the 6-sq ft maximum allowed wall sign area for administrative
approval of signs. It is also substantially larger than other recently-approved signs in the
vicinity of the project site, and as such, presents out-of-scale visual impacts.

2.

Finding: The proposed sign is inconsistent with Policy P1-53 of the General Plan, which
states:
Limit the use of unnecessary of unsightly design elements such as excessive numbers of
signs, nonfunctional awnings, exterior displays, interior displays, and architectural
contrivances used primarily as advertising and notice-attracting features visible from
the public right-of-way.
Evidence: The proposed sign has lettering with appendages that are deemed architectural
contrivances. The wrap-around design is unnecessary and appears to be include a primary
function of advertising in conflict with this policy.

3.

Finding: The proposed sign is inconsistent with Policy P1-55 of the General Plan, which
states:
Encourage the location of signs near the entrance to the businesses they serve.
Evidence: The proposed wall-mounted sign is on the corner of the building; whereas the
buildings entrance is approximately 22 feet from the closest edge of the sign. There is
ample room to locate a sign closer to the entrance, in compliance with this policy.

4.

Finding: The proposed sign is inconsistent with Policy P1-56 of the General Plan, which
states:
Encourage business signs that are simple in graphic design, informative of the business

City Council Meeting of January 6, 2015

Page 155

Agenda Item: 9.D

Page 8

SI 14-36 (CPines 7, LLC)

January 6, 2015
Findings for Denial
Page 3

use, and compatible in color and design with adjoining structures.

Evidence: The sign is not informative of the business use, which is for an event center. The
sign is deemed to be incompatible with the design of the adjoining structures, as the sign is
in a contemporary design, and the building is from the mid-1900s.
5.

Finding: The City Council finds that the proposed design results in a sign that is too large
and that is inconsistent with the adjacent building.
Evidence: The City Council made this determination based on review of the January 6,
2015 staff report and a visit to the project site during the Tour of Inspection on January 5,
2015, where the relationship of the proposed sign to the adjacent building and surrounding
neighborhood was evaluated.

City Council Meeting of January 6, 2015

Page 156

Agenda Item: 9.D

Page 9

Attachment 3

CITY OF CARMEL-BY-THE-SEA
Planning Commission Report
October 8, 2014

To:

Chair Reimers and Planning Commissioners

From:

Rob Mullane, AICP, Community Planning and Building Director

Submitted by:

Christy Sabdo, Contract Planner

Subject:

Consideration of Commercial Signage (SI 14-36) for the Event Center in

the Service Commercial (SC) Zoning District

Recommendation:
Review Sign Application (SI 14-36) and approve the application or direct revisions
Application:

Sl 14-36

APN:

010-145-020

Block:

91

Lots:

2, 4 ,6, & 8

Location:

SE Corner of 7th & Dolores

Applicant:

Adam Jeselnick

Property Owner: CPines 7, llC

Background and Project Description:

On August 27, 2014, the applicant, Adam Jeselnick, submitted a Sign Permit for one exterior
sign on the Event Center building -and two associated directional/parking signs on the property.
The proposed signage would replace the wall-mounted signage located, in years past, on both
the north and west facing stucco walls of the Event Center, and would replace the two existing
directional/parking signs located at both the 7th Avenue and Dolores Street driveway entrances.
The proposed exterior wall-mounted sign would wrap-around the Event Center building on the
SE corner of 7th and Dolores with the copy being "Seventh & Dolores." The exterior business
sign would be installed as individual metal letters (power-coated dark bronze) to be mounted
on stand-offs 2-inches from the face of the white stucco wall. The copy "Seventh" would be
15.31 sq ft {2' 11" in height and 5' 3" in length) and would be installed on the north-facing
corner of the building fronting 7th Ave., and the copy "& Dolores" would be 9.5 sq ft {1' x 6" in
height x 6' 4" in length) and would be installed on the west-facing corner of the building

City Council Meeting of January 6, 2015

Page 157

Agenda Item: 9.D

Page 10

Attachment 3
Sl14-36 {CPines 7, LLC)
October 8, 2014
Staff Report

Page2

fronting Dolores Street. The applicant is also proposing two associated directional/parking signs
to include: 1} a new driveway sign that is 3 sq ft (1' x 3'} that would be located at the 7th Avenue
entrance with the copy being, "Exit Only," and 2} a new driveway sign that is 3 sq ft (1' x 3') that
would be located at the Dolores Street entrance with the copy being, "Valet Parking Only,
Violators Will Be Towed." The two directional/parking signs would be 3 sq ft in area made of
metal and mounted on 4 x 4 pressure-treated redwood posts.
Previously-installed signs at this location have exceeded the City's administrative sign approval
authority. The applicant has provided a historical (c. 1970) photograph of the building that
depicts a wall-mounted sign with copy on two street frontages, similar to the current proposal
(refer to Attachment A). In addition, in March 2010, the City Planning Commission approved
Sign Permit 51 10-5 (Jan De luz Home}, which was for a 12-sq ft wall-mounted single business
sign and multiple parking signs.

Staff analysis:

Purpose: Carmel Municipal Code (CMC) Section 17.40.010 encourages: "business signs that are
simple in graphic design, informative of the business use, and compatible in color and design
with adjoining structures." CMC 17.40.030.C restricts administrative (staff-level} approval of
business signs to a single sign for each business.

Permit Process: CMC 17.40.020.8 Planning Commission Approval, states:

Signs which, in the opinion of the Director, require exception from the standards described in
this chapter shall be reviewed by the Planning Commission. The Planning Commission also shall
review all business signs painted, etched or otherwise applied to glass, all signs made of plastics,
fabric or imitation wood and all signs of architectural, cultural, and historical significance. The
Commission may grant exceptions only to the number, location, and design of business signs.
The following criteria must be satisfied to grant the exception:
1. Number. Additional business signs may be permitted in unusual circumstances such as,
but not limited to, a business that has entrances on two different public rights-of-way.
2. Location. Signs shall clearly identify the business entrance. Signs shall be pedestrianoriented except for gas stations and motels that are recognized by the City as
predominately vehicle-oriented business. Clutter from business signs at street frontages
shall be avoided. Sign clutter along street frontages from multiple businesses within a
courtyard or building shall be avoided.

City Council Meeting of January 6, 2015

Page 158

Agenda Item: 9.D

Page 11

Attachment 3
Sl14-36 {CPines 7, LLC)
October 8, 2014
Staff Report
Page3

3. Design. Any exceptions to design standards shall retain compatibility with the design,
color, and scale of the building.
Business Signs: CMC 17.40.030 states that business signs shall be:

1. Informative of the business name and use. The business name shall be the primary
design feature on the sign, and all logos and other graphics shall be subordinate to the
business name;
2. Simple in design. Any creative graphic depictions should be related to the business use
and in scale with sign text;
3. Oriented toward the pedestrian environment within the commercial district;
4. Compatible in design, color, size and scale to the business storefront, adjoining
structures and surroundings; and
5. Made of permanent and natural materials such as wood, wrought iron, ceramic or stone
unless otherwise approved by the Planning Commission.
Staff is referring the Commercial Sign application to the Planning Commission because the
proposed wall-mounted sign and two associated directional signs exceed City staff's
administrative authority for exterior business signs and for parking signs (refer to CMC
17.40.030 C and CMC 17.40.050 C). The applicant's proposed wall-mounted sign exceeds 6
square feet {the maximum area allowed for a wall-mounted sign), exceeds the allowed number
of exterior business signs (one), and does not meet the standard for the location of exterior
business signs, which should be located as close as possible to the business entrance. In
addition, the two proposed directional/parking signs exceed two square feet, which is the
maximum size allowed for administrative approval of parking signs.
Alternatl11es: The Planning Commission may approve the applicant's proposed commercial
sign age, or the Planning Commission could direct staff to approve the application with specific
direction. If substantial changes are desired by the Commission, direction could be provided to
the applicant and the item continued .
En11ironmental Re11iew: The application qualifies for a Class 11 Categorical Exemption from the
provisions of the California Environmental Quality Act {CEQA) pursuant to Section 15311 of the
State CEQA Guidelines. Class 11 exemptions include placement of minor structures accessory
to existing commercial, industrial, or institutional facilities, including on-premise signs.

City Council Meeting of January 6, 2015

Page 159

Agenda Item: 9.D

Page 12

Attachment 3
$114-36 (CPines 7, LLC}
October 8, 2014

Staff Report
Page4

ATTACHMENTS:

Attachment A- Historical Photograph of the Subject Building

Attachment B- Rendering of Wall-Mounted Sign and Locations for Directional Signs

Attachment C- Sign Plan Set

City Council Meeting of January 6, 2015

Page 160

Agenda Item: 9.D

Page 13

Attachment 3

AttachmentAHistoricalPhotograph

ProjectSiteatSECornerof7thAvenueandDoloresStreet

City Council Meeting of January 6, 2015

Page 161

Agenda Item: 9.D

Page 14

Attachment 3
Attachment B Rendering of Wall-Mounted Sign and Location of Other Signage

SEP 1 6 20i4
City of Carmel-by-the-Sea
Planning & Building Dept.

City Council Meeting of January 6, 2015

Page 162

Agenda Item: 9.D

Page 15

City Council Meeting of January 6, 2015

Page 163

Attachment 3

Agenda Item: 9.D

Page 16

City Council Meeting of January 6, 2015

Page 164

Attachment 3

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Agenda Item: 9.D

Page 17

City Council Meeting of January 6, 2015

Page 165

Attachment 3

Agenda Item: 9.D

Page 18

Attachment 3
Attachment C - Sign Plan Set
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RECEIVED
SEP 1 6 2014
City of Carmel-by-the-Sea
Planning & Building Dept.
City Council Meeting of January 6, 2015
Page 166

9-15-2014
1/16"

= 1'-0"

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Agenda Item: 9.D
Page 19

Attachment 3
SIGNAGE NOTES
1. NEW PROPERTY ADDRESSIDENTI FICATIONSIGNS TO BE INSTALLED IN SAME

BUILDiNG WALL LOCATION AS PR:EVIOUSSIGNAGE.

2. NEW DRIVEWAY ENTRY AND EXIT SIGNS TO BE INSTALLED IN T HE SAME
APPROXIMATE LOCA110N AS PREVIOUS SIGNAGE.
3. BUILDIN G WALL~MOUNTED SIGNS ID BE INST.N..LED 14:3 IND!VIO UAL
LETlERS, CUTOUT OF METAL AND MOUNTED ON STAND- OFFS 2" FROM FACE OF WALL.

4. DRIVEWAY ENTRY AND EXIT SIGNS TO BE. MAD E OF METAL AND MOUNTED ON 4X4
PRESSURE-TREATED REDWOOD POSTS.
5. NO SIGN LIGHTING PROPOSED

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City Council Meeting of January 6, 2015
Page 167

2'

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City of CarmeiMbyMthe-Sea
Planning & Building Dept.

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Agenda Item: 9.D

Page 20

01 14 -o G

Attachment 4

CITY OF CARMEL-BY-THE-SEA
PLANNING COMMISSION- MINUTES
October 08,2014

A.

CALL TO ORDER AND ROLL CALL FOR TOUR OF INSPECTION

PRESENT:

Commissioners: LePage, Paterson, Martin, Goodhue, and Reimers

ABSENT:

Commissioners: None

STAFF PRESENT:

B.

Rob Mullane, AICP, Community Planning & Building Director

Marc Wiener, Senior Planner
Christy Sabdo, Contract Planner
Mike Branson, City Forester
Sharon Friedrichsen, Public Services Director
Roxanne Ellis, Planning Commission Secretary

TOUR OF INSPECTION
The Commission convened at 2:08p.m. and then toured the following sites:
BD 14-01 (Fronterhouse); South side of Scenic Ave. Bet. 1Oth & 11th
DS 14-90 (Shannon); Monte Verde 3 NW of 4th Ave. Block: II; Lots: 9 & 11
DS 14-92 (Daost); Dolores 3 NE of lst Ave. Block: 6.5; Lot: S pt. of 12 & 14
DS 14-29 (Darley); Santa Rita 2 SW of 2nd Ave. Block: 24; Lots: W 2 of 1 & 3
5. SI 14-36 (CPines 7, LLC); SE Comer of 7th and Dolores Block: 91; Lots: 2,4,6, & 8
6. DS 14-17 (Debus); Monte Verde 2 SW of 9th Ave., Block: D; Lot: 3
7. DR 14-21 (Goese); Lincoln2 SWofOcean, Block: 74; Lot: 9
1.
2.
3.
4.

C.

ROLLCALL
Chairman Reimers called the meeting to order at 4:15 p.m.

D.

PLEDGE OF ALLEGIANCE
Members of the audience joined Commission Members in the pledge of allegiance.

E.

ANNOUNCEMENTS/EXTRAORDINARY BUSINESS
Rob Mullane, Community Planning & Building Director welcomed Doug Schmitz, City
Administrator back to the City of Carmel.
Commissioner Martin noted the City's key guidelines on lighting.

Planning Commission Draft Minutes

City Council Meeting of January 6, 2015

Page 168

October 08, 2014

I

Agenda Item: 9.D

Page 21

Attachment 4

5. SI 14-36 (CPines 7, LLC)

CPines 7, LLC
SE Corner of 7th & Dolores
Blk: 91, Lots: 2, 4, 6, & 8
APN: 010-145-020

Consideration of Sign Application (SI 14-36) for the

installation of two business signs at a commercial
building located in the Service Commercial (SC)
Zoning District

Chair Reimers and Commissioner Goodhue recused theirselves from the dias.
Ms. Sabdo presented the staff report, which included an overview of the proposed project
for one exterior sign on the Event Center building and two associated directional/parking
signs on the property.

Mr. Mullane noted that the site was visited during the tour of inspections.
Vice Chair LePage opened the public hearing.
Speaker 1: Jeff Peterson, owner, noted his support for the project.
Speaker 2: Adam Jeselnick, project architect, went over the project and gave a brief
summary. Mr. Jeselnick fielded questions from the Commission and gave assurance that no
additional signage will be requested.

Mr. Mullane stated that the Sign Application lists the requirements for an approval by staff
and the Conditions of Approval will state what is allowed and if Commission approves this
design, there will be a follow-up with an action letter stating specifics. Mr. Mullane also
noted that the color proposed for the sign is bronze and not silver, as displayed in .the
elevation.

Seeing no other speakers, Vice Chair LePage closed the public hearing.
Commissioner Paterson moved to approve the application as proposed, motion died for
lack of second.

Mr. Mullane noted that pursuant to the City's Municipal Code the extensions in the sign
lettering are included when measuring the square footage for signs which explains why the
area calculations are higher than what Mr. Jeselnick reported at the dias.
Vice Chair LePage reopened public hearing
Speaker 2: Adam Jeselnick, stated that he is not in support to making the lettering smaller
but can make the sign flush and is open for any recommendations for parking sign.
Speaker 1: Jeff Paterson, supports the sign design as-is and does not wish to revise the sign
design.

Planning Commission Draft Minutes

October 08,2014
8

City Council Meeting of January 6, 2015

Page 169

Agenda Item: 9.D

Page 22

Attachment 4

Seeing no other speakers, Vice Chair LePage closed public hearing.

Commissioner Paterson moved to accept the parking signs as presented. Motion

seconded by Vice Chair LePage and carried by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:

COMMISSIONERS: LEPAGE, PATERSON

COMMISSIONERS: MARTIN
COMMISSIONERS: NONE
COMMISSIONERS: GOODHUE, REIMERS

Commissioner Paterson moved to deny the application for "Seventh & Dolores"
because of the sign being too big and out of scale with the building. Motion seconded
by Vice Chair LePage and carried by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:

COMMISSIONERS: NONE
COMMISSIONERS: LEPAGE, PATERSON, MARTIN
COMMISSIONERS: NONE
COMMISSIONERS: GOODHUE, REIMERS

Chair Reimers and Commissioner Goodhue returned to the dias.

The Commission took a ten minute recess.

Planning Commission Draft Minutes

October 08,2014
9

City Council Meeting of January 6, 2015

Page 170

Agenda Item: 9.D

Page 23

Attachment 5

Chapter 17.40
SIGNS1
Sections:
17.40.010

Purpose.

17.40.020

Permit Process.

17.40.030

Business Signs.

17.40.040

Interior Signs.

17.40.050

Other Signs Associated With a Business.

17.40.060

Residential Signs.

17.40.070

Temporary Signs.

17.40.080

Removal of Abandoned Signs.

17.40.010 Purpose.
Signs are instrumental in maintaining the City of Carmel-by-the-Seas village character. The City has no house
numbering system so residents often place signs outside their homes for identification. Business signs typically
are made of wood and are oriented toward the pedestrian rather than the automobile. These residential and
business signs create a unique village environment, which encourages exploration and discovery.
This chapter establishes standards and guidelines to preserve and enhance the appearance of the community
as a place in which to live and work. These standards and guidelines ensure that signage is used as
identification and not as advertisement or a notice-attracting device. Furthermore, these standards prevent the
installation of an excessive number of signs, avoid visual clutter and eliminate hazards to pedestrians and
motorists brought about by distracting signs.
The sign standards also implement the following objectives and policies of the General Plan:
O1-

Maintain diligent control over signs and other advertising or notice-attracting facilities in order to avoid

17:

unsightly, bizarre, and/or out-of-scale visual impacts, including exterior lighting and lights from window
displays.

P1-

Limit the use of unnecessary or unsightly design elements such as excessive numbers of signs,

53:

nonfunctional awnings, exterior displays, interior displays, and architectural contrivances used primarily
as advertising or notice-attracting features visible from the public right-of-way.

P1-

Prohibit business signs incorporating lights, luminous or fluorescent paints, or movement.

City Council Meeting of January 6, 2015

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Agenda Item: 9.D

Page 24

Attachment 5

54:
P1-

Encourage the location of signs near the entrance to the businesses they serve.

55:
P1-

Encourage business signs that are simple in graphic design, informative of the business use, and

56:

compatible in color and design with adjoining structures.

A sign may be erected, replaced, repainted, altered, relocated or maintained only in conformance with the
standards and permit procedures of this chapter. The effect of this chapter is to:
A. Establish a permit system to allow a variety of sign types in the business district and residential areas
subject to the standards and permit procedures in this chapter.
B. Provide for temporary signs in limited circumstances on private property subject to the standards and permit
procedures of this chapter.
C. Prohibit all signs not expressly permitted by this chapter unless authorized by specific action of the Planning
Commission. Prohibited signs and displays include those which are visible from exterior areas accessible to
pedestrians and which are flashing, self-illuminated, neon, phosphorescent, glossy, incorporate internal lights
or movement or that include strings of small lights around doors or windows. Also prohibited are exterior signs,
displays or other installations that include balloons, streamers, or other notice-attracting appendages. (Ord.
2009-07 Att. A, 2009; Ord. 2004-02 1, 2004; Ord. 2004-01 1, 2004).

17.40.020 Permit Process.

A. Administrative Approval. Upon submittal of an application, the following signs may be approved by the
Director: business signs, temporary business signs, business directories, menu boxes, take-away menu
holders, real estate signs in the public right-of-way, and parking signs. In order to be approved, these signs
must satisfy the purpose, objectives, and standards described in this chapter. At least once each year the
Director shall report to the Planning Commission on the business signs, directories, menu boxes and takeaway menu holders that have been approved through the administrative process.
B. Planning Commission Approval. Signs which, in the opinion of the Director, require exception from the
standards described in this chapter shall be reviewed by the Planning Commission. The Planning Commission
also shall review all business signs painted, etched or otherwise applied to glass, all signs made of plastics,
fabric or imitation wood and all signs of architectural, cultural, and historical significance. The Commission may

City Council Meeting of January 6, 2015

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Agenda Item: 9.D

Page 25

Attachment 5

grant exceptions only to the number, location and design of business signs. The following criteria must be
satisfied to grant the exception:
1. Number. Additional business signs may be permitted in unusual circumstances such as, but
not limited to, a business that has entrances on two different public rights-of-way.
2. Location. Signs shall clearly identify the business entrance. Signs shall be pedestrianoriented except for gas stations and motels that are recognized by the City as predominantly
vehicle-oriented business. Clutter from business signs at street frontages shall be avoided. Sign
clutter along street frontages from multiple businesses within a courtyard or building shall be
avoided.
3. Design. Any exceptions to design standards shall retain compatibility with the design, color,
and scale of the building.
C. No Permit Required. The following signs on private property do not require a permit if they meet the
purpose, objectives, and standards in this chapter as determined by the Director: interior signs, alarm system
identification signs, house/occupant name, no soliciting/no handbills, garage/rummage/estate sale, home
business, public information signs (exit, restroom, elevator, etc.) and a variety of temporary signs as identified
in this chapter. Signs which, in the opinion of the Director, are out of the ordinary or which do not meet the
purpose, objectives and standards of this chapter shall be removed or referred to the Planning Commission for
review. (Ord. 2009-07 Att. A, 2009; Ord. 2004-02 1, 2004; Ord. 2004-01 1, 2004).

17.40.030 Business Signs.

A. Objectives. The primary objective of sign review is to implement the objectives and policies of the General
Plan by maintaining the communitys village character and natural beauty. To achieve this objective, business
signs shall be:
1. Informative of the business name and use. The business name shall be the primary design
feature on the sign, and all logos and other graphics shall be subordinate to the business name;
2. Simple in design. Any creative graphic depictions should be related to the business use and
in scale with sign text;
3. Oriented toward the pedestrian environment within the commercial district;

City Council Meeting of January 6, 2015

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Agenda Item: 9.D

Page 26

Attachment 5

4. Compatible in design, color, size and scale to the business storefront, adjoining structures
and surroundings; and
5. Made of permanent and natural materials such as wood, wrought iron, ceramic or stone
unless otherwise approved by the Planning Commission.
B. Types of Business Signs. There are four types of business signs that are allowed in the commercial district:
1. An exterior wall business sign which is attached to a wall, fascia or window and only one side
of the sign is visible.
2. An exterior hanging business sign which hangs from a bracket mounted to a wall or
overhang. Both sides of the sign are typically visible to pedestrians and contain identical
designs.
3. An exterior monument business sign which is freestanding and separate from adjacent
buildings. This type of sign is typically mounted on a post or a solid base.
4. An interior business sign which is located within the interior of a business, visible from
exterior areas accessible to pedestrians, and includes the business name or an identifying
portion of the business name. Business names and logos on merchandise are not considered
signs.
C. Exterior Business Signs.

Standards for Administrative Approval of Exterior Business Signs

Item

Standard

Maximum Number of Business One

Signs
Maximum Letter Size

Ten inches

Maximum Area (Hanging Sign) Three square feet

Maximum Area

Six square feet

(Wall/Monument Sign)
Location

As close as possible to the business entrance

City Council Meeting of January 6, 2015

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Agenda Item: 9.D

Page 27

Attachment 5

Below eave or parapet line of building

Hanging signs shall not project more than 30 from face of building

Hanging signs shall maintain 7 vertical clearance from sidewalk for

pedestrians

Design

Monument signs shall not be mounted higher than 3 from ground

Informative of business name and use

Simple in graphic design

Compatible in design, color, size and scale with business storefront,

adjoining structures and surroundings

Any graphic or pictorial representations shall be in scale with the text on

the sign
Material

Permanent, natural materials such as wood or lettering painted on glass,

wrought iron, ceramic and stone

Note: Sign area shall be calculated as follows:

All faces of a multi-faced sign shall be included in the calculation of area except for a double-faced hanging or
monument sign, in which case only one face shall be included.
For irregularly shaped signs, the area shall be that of the smallest rectangle that wholly contains the sign.
Brackets or other appurtenances incorporating design elements that are descriptive or informative of the
business use will be included as part of the sign area. Also included are vacancy/no vacancy sign riders for
motel/hotel signs.
D. Lighting of Exterior Signs. Businesses open to the public during hours of darkness shall be allowed limited
exterior lighting to enable patrons to find and identify the business. These lights shall be turned off when the
business is closed each evening.

Standards for Administrative Approval of Sign Lighting

Number

Type and Maximum Design and Mounting

Output

One per three square

Incandescent (25

Small, bullet-type fixtures painted to match surroundings

feet of sign area

watts)

or

etc.) or incorporated into support bracket

Halogen (20

City Council Meeting of January 6, 2015

Page 175

Mounted to nearby building element (wall, eave, post,

Agenda Item: 9.D

Page 28

Attachment 5

One for each side of a watts)

double-faced hanging sign

Not designed or mounted so as to become part of the

sign

Architecturally compatible with building or mounted to be

recessed or shielded or otherwise not readily visible to

pedestrians

Aimed directly toward sign but not toward eye level of

pedestrian or vehicle traffic

(Ord. 2004-02 1, 2004; Ord. 2004-01 1, 2004).

17.40.040 Interior Signs.

A. Interior Signs. Those interior signs that are visible from exterior areas accessible to pedestrians and which
meet the following standards are allowed without a permit. All interior signs shall be designed and lettered in a
professional and attractive manner. Interior signs that do not meet these standards are prohibited.

Standards for Permitted Interior Signs

Affixed to a

Maximum

Maximum

Size (Each

Aggregate Area Maximum

Number Sign)

of Signage

Letter Size

Information

Six

100 square

One inch

Closed/open, hours of operation,

N/A

inches

window

will return, alarm, no food or drink,

credit card (see note 2)

0' 5' from the Unlimited One square

storefront

Two square feet

foot

One inch

Unlimited content

Business name or identifying

part of the business name are

limited in area to 10% or less area
of each sign
5' or more

Unlimited N/A

Six square feet

Three inches

Unlimited content

beyond the

Business name or identifying

storefront

part of the business name are

limited in area to 10% or less of
each sign

City Council Meeting of January 6, 2015

Page 176

Agenda Item: 9.D

Page 29

Attachment 5

Notes:
1. Signs advertising general sales or closing-out sales/going-out-of-business sales shall adhere to the
standards for permitted interior signs. Interior signs advertising closing-out sales/going-out-of-business
sales may be displayed for no more than 45 days pursuant to CMC 5.20.030.
2. Credit card signs shall not exceed two square inches per sign and are exempt from the maximum
aggregate area standards applicable to signs affixed to windows. Alarm system identification signs 144
square inches or smaller in sizes are exempt from the maximum aggregate area standards applicable to
signs affixed to windows.
(Ord. 2005-02 2, 2005; Ord. 2004-02 1, 2004; Ord. 2004-01 1, 2004).

17.40.050 Other Signs Associated With a Business.

A. Temporary Business Sign. A temporary business sign refers to a sign temporarily approved by the City
while a permanent sign is being made or is awaiting City review.

Standards for Administrative Approval of Temporary Business Signs

Number

Maximum

Removal

Information

Three square

Shall be removed upon approval of a permanent

Simple in graphic design

feet

sign or upon expiration of the temporary approval

Limited to business

Size
One

name and opening date

B. Business Directory. A business directory is a permanent sign listing the names of several individual
businesses located on the same property, or in the same courtyard or building.

Standards for Administrative Approval of Business Directories

Number

One per courtyard

or building

Maximum

Maximum Letter

Location

Design

Size

Size

N/A

Business

On private

Simple in design

placards one

property

Compatible in design, color, and

City Council Meeting of January 6, 2015

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Agenda Item: 9.D

Page 30

Attachment 5

inch lettering

scale with adjacent buildings

Note: Multiple businesses which share a common entry from the exterior shall be entitled to a business sign
only on the interior of the building. Directories may be placed on the building exterior to identify the interior
businesses.

C. Restaurant Menu Signs. Restaurant menu signs are allowed in two forms: contained within menu boxes (for
restaurants) and take-away menus (for all food uses).
1. Menu Box. A menu box is a permanently mounted architectural element on, or immediately
adjacent to, the business for displaying menus, awards, or daily specials in restaurants.
2. Take-Away Menu Holder. A take-away menu holder is a small, temporary or permanent
container holding take-away menus for free distribution to the public.

Standards for Administrative Approval of Restaurant Menu Signs

Maximum
Type

Number Size

Menu box

One

Location

Contents

Design

Menu identical to that being

to door or

used in the restaurant,

colors, and materials of

window

special menus, awards

storefront

Four square
feet

Not affixed

Compatible with scale,

At the entry

Take-away One

One square

At the entry Take-away menus only

menu

foot

Not affixed

basketry

holder

Constructed of wood or

to a window

D. Parking Sign. A sign that authorizes or prohibits the parking of specified vehicles on private property in the
commercial (CC, SC, RC) and multifamily (R-4) districts.

Standards for Administrative Approval of Parking Signs

Maximum

Letter

Number

Size

Size

One per
property

Location

Information

Design

Two square Three

Private property

States parking rights on

Compatible in design

feet

Installed on walls, the property and cites

inches

City Council Meeting of January 6, 2015

Page 178

and color with

Agenda Item: 9.D

Page 31

Attachment 5

frontage

fences, or buildings

CMC 10.32.080(H)

storefront or building

Location must be

reasonably visible to
motorists

(Ord. 2004-02 1, 2004; Ord. 2004-01 1, 2004).

17.40.060 Residential Signs.

A. Residential Signs. Residential signs are permitted without City review if the signs meet the purpose,
objectives and standards listed below and in CMC 17.40.010, Purpose. If the sign is not listed below or all of
the standards have not been satisfied, the sign requires Planning Commission review.

Standards for Permitted Residential Signs

Letter
Type of Sign

Number Size

Size

Location

Material

Information

House/Occupant

One

Two

No

Private property

Natural and

House or

square

limit

permanent

occupant name

Name

feet

material
required

No Soliciting/No

One

Handbills/No

each

2'' x 12'' N/A

Trespassing

Private property

Permanent

No soliciting/no

Only at property line,

material

handbills

front gate, front door or

required

entry point

No Trespassing

signs shall be prohibited

within 20 feet of a public
beach access point
Home Business

One

One

No

square

limit

foot

Private property

Natural and

Business name

permanent

on City business

materials

license

required
Standards for Planning Commission Approval of Signs of Architectural, Cultural or Historical

City Council Meeting of January 6, 2015

Page 179

Agenda Item: 9.D

Page 32

Attachment 5

Significance

The sign contributes to the architectural, cultural, or historical character of the community

The sign would not create confusion to the public or to public safety officials in responding to emergencies

The sign would not adversely affect the health, safety, or welfare of the community
(Ord. 2004-02 1, 2004; Ord. 2004-01 1, 2004).

17.40.070 Temporary Signs.

Standards for Permitted Temporary Signs
Maximu
Number

Maximu

m Letter

Type of Sign

Allowed

m Size

Size

Location

Material

Information

Garage/Yard/Rummage/Estat

One

Three

Three

Less than

N/A

square

inches

private

permanent

property

material

e Sale

feet

On

where the allowed

sale is
located

Only

during
hours of
sale not
nailed to
trees
Charitable

One per

Three

Three

Organization/Special Event

business

square

inches

feet

N/A

Less than

Maximum

permanent display of 15
material

days

allowed

Displayed

four times a
year

City Council Meeting of January 6, 2015

Page 180

Must be

Agenda Item: 9.D

Page 33

Attachment 5

removed at
end of event
Health, Safety, and Welfare

N/A

Minimum

No limit

N/A

Less than

Minimum time

size

permanent necessary

needed

material
allowed

Construction

One per

Per sign No limit

Private

Permanen Must have

contractor,

three

property

t or less

active building

architect, or

square

than

permit

subcontracto

feet

permanent

Aggregat

materials

e area

allowed

six
square
feet area
Real Estate

One per

Three

Three

Only

Less than

property

square

inches

on the

permanent property that is

frontage

feet

private

material

for sale, lease,

(excludes

property

allowed

rent, or

support

that is for

exchange

base and

sale,

sign

exchange

agent name,

riders)

, or rent

address and

telephone

Refer

to Note 1

Limited to

Owner or

number

Directions

to property

Brochure

boxes are
allowed
Real Estate Sign Riders

One per real

City Council Meeting of January 6, 2015

Page 181

6'' tall x

No limit

Only

Less than

e.g.,

Agenda Item: 9.D

Page 34

Attachment 5

estate sign

24'' wide

on private permanent Condominiums

property

material

; Do Not

that is for

allowed

Disturb; By

sale,

Appointment

exchange

Only; For

, or rent

Lease; For

Rent; Sale or

Refer

to Note 1

Lease; Sale
Pending;
Directions (if
not on real
estate sign),
Features

Open House

One per

Three

No limit

Only

Less than

Limited to

property

square

on the

permanent open house,

frontage

feet

private

material

name of real

property

allowed

estate

that is for

company and

sale,

directions to

exchange

property

, or rent

daylight hours

Refer

Only during

to Note 1

Notes:
1.

May be placed on public property only with issuance of an encroachment permit.

2.

This permit will be authorized only when:

Trees, shrubs or structures prevent the sign from being seen on private property;

All signs shall be mounted on a four-inch by four-inch wooden post; and

City Council Meeting of January 6, 2015

Page 182

Agenda Item: 9.D

Page 35

Attachment 5

Sign location is to be determined by the Director.

(Ord. 2004-02 1, 2004; Ord. 2004-01 1, 2004).

17.40.080 Removal of Abandoned Signs.

A. Termination of Approved Applications. Approved applications for signs and brackets shall be considered null
and void when any of the following conditions are found to exist:
1. The sign was not built or placed in strict compliance with the conditions of the approval.
2. The sign was not placed on the site, in the approved location, within 90 days from the date of
approval and no extension of time has been granted by the Director.
3. The sign refers to a business that no longer exists, whose license has lapsed, whose
business name has changed, or to which for any other reason the sign no longer applies.
B. Removal of Abandoned Signs. Signs, directories, menu boxes, take-away menu holders, and supporting
brackets abandoned due to a closing of a business, change in the business name, or for any other reason shall
be removed by the permit holder and/or owner of the building or premises within 10 days from the date of the
action that caused the sign or supporting bracket to be abandoned. The Director shall determine when a sign or
bracket is abandoned. The decision shall be sent by certified mail to the permit holder at his last known
address and to the property owner as shown on the latest County Assessors roll. An appeal may be filed within
five days of receipt of a written notice of the decision. Said notice shall include.
1. A general description of the sign or bracket;
2. That the reasonable costs of removal, as well as an administrative charge, may be assessed
in accordance with local ordinance and placed as a lien on the property;
3. That the assessments can be avoided by removal of the sign or bracket within 72 hours of the
date of the notice;
4. That upon a finding of abandonment, written notification and removal of a sign located in the
public right-of-way, the sign shall be held by the City for 15 days and then disposed of; and
5. Where the sign may be reclaimed for an abandoned sign removed from the public right-ofway.

City Council Meeting of January 6, 2015

Page 183

Agenda Item: 9.D

Page 36

Attachment 5

The cost of removal of an abandoned sign and administrative charge shall be determined by City Council
resolution. (Ord. 2004-02 1, 2004; Ord. 2004-01 1, 2004).

1
Prior legislation: Code 1975 1303, Ords. 150 C.S., 76-12, 81-11, 82-7, 82-18, 83-25, 88-26, 91-8, 92-7,
93-28, 94-5 and 97-9.

City Council Meeting of January 6, 2015

Page 184

Agenda Item: 9.D

Page 37

Attachment 6

City Council Meeting of January 6, 2015

Page 185

Agenda Item: 9.D

Page 38

Attachment 6
SIGNAGE NOTES

~~

1. NEW PROPERTY ADDRESS IDENTIFICATION SIGNS TO BE INSTAlLED IN SAME

BULDING WALL LOCATION 10J PREVIOUS SIGNAGE.
2. NEW DRIVEWAY ENTRY AND EXIT SIGNS TO BE INSTALlED 1N THE SAME
APPROXIMATE LOCATION AS PREVIOUS SIGNAGE.

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3. BUILDING WALL-MOUNTED SIGNS TO BE INSTAlLED AS INDIVIDUAL

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ELEVATIONSSIGNAGE
=
BLDG#1

WEST ELEVATION

AS NOTED
I ;a p, O!l:a:v;'*''*'Ni'
1

0~~L?,~.? ~~D WEST ELEVATION- PROPERTY ADDRESS SIGN

City Council Meeting of January 6, 2015
Page 186

9-15-2014

BLDG#2

'--INSTALl. NEW WRAP-AROUND SIGN

FOR PROPERTY ADDRESS IOENTIACATION.

Q.ECEJ\LE ll
8'

NOV 1 8 2014

16'

S2

City of Carmel-by-the-Sea
Planning & Building Dept.
Agenda Item: 9.D
Page 39