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11/27/2014

SafetyLeadership:Removingcognitivebiasfromsafetydecisions:Threesteps|20140929|Safety+HealthMagazine

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SafetyLeadership:Removingcognitivebiasfrom
safetydecisions:Threesteps
SebBlair
September28,2014
EditorsNote:Achievingandsustaininganinjuryfreeworkplacedemandsstrongleadership.Throughout2014,experts
fromOjai,CAbasedconsultingfirmBSTwillsharetheirpointofviewonwhatleadersneedtoknowtoguidetheir
organizationstosafetyexcellence.

Whydogoodleaderssometimesmakebaddecisions?Theanswerhastodowiththeremarkably
complexhumanbrain.Everyday,thetypicalpersonmakesbetween2,000and10,000decisions.Unable
tocopewithallthedetailsofeachchoice,ourbrainsuseshortcutscalledcognitivebiases.Biaseswork
bychoosingbasedonwhathasworkedbefore,therebyavoidinghavingtoanalyzethemeritsofan
argumenteverytime.Whileoftenhelpful,cognitivebiasescanalsoleadtomistakeswithconsequences
rangingfromtheharmless(wearingmismatchedclothes)tothecatastrophic(allowinghighpotential
exposurestopersisttothepointoffailure).
Ifwecanlearntospotourownbiases,wecanunderstandtheimpacttheyhaveonsafetydecision
making.Moreimportant,wecanadoptapproachestominimizethemandsupportbetterdecisionmaking
throughouttheorganization.

Overcomingcognitivebias
Thecognitivebiaseffectcanbecharacterizedasthetendencytomakedecisionsortakeactionsbasedon
limitedacquisitionand/orflawedprocessingofinformation,selfinterest,overconfidence,orattachment
topastexperience.Amongthemostcommontypesofcognitivebiasesareconfirmationbias(favoring
informationthatconfirmsourpreconceptions),ingroupbias(theperceptionthatyourteamalonehasthe
rightanswers),recencybias(ignoringimportantdataforthemostrecentinformation)andthehaloeffect
(allowingoverallimpressionsofpeopletoinfluenceunrelateddecisionsaboutthemandtheirabilities).
Herearethreestepsyoucantaketohelpovercomebiasesinyourselfandyourteam:
1. Raiseawareness.BiasesareetchedintoourDNA.Knowingthattheyexistandcandistortour
thinkingwillhelplessentheirimpact.Postshortarticlesonnoticeboardsandinnewsletters.
Educatesafetyandsteeringcommitteesonthetopfivebiaseswithoutboringthemwithlengthy,
academicdescriptions.Presentrelevant,engagingscenariosthatarelikelytotriggerbiasessuch
asdisregardingnearmisses(nothingbadhappenedlasttime,soitwontthenext).Theobjective
istoencouragehealthydiscussion.
2. Encourageinquiryanddissentingvoices.Wewantpeopletospeakupaboutsafety,andthereare
manywaystosurfaceconcerns(suchasnearmissreporting,cardsystemsorsharingconcernswith
http://www.safetyandhealthmagazine.com/articles/print/11176safetyleadershipremovingcognitivebiasfromsafetydecisionsthreesteps

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11/27/2014

SafetyLeadership:Removingcognitivebiasfromsafetydecisions:Threesteps|20140929|Safety+HealthMagazine

directsupervisors).Thispracticeneedstobedeeplyrootedinteamandcompanyculture.For
example,attheseniormanagerlevel,choosesomeone(inadvance)atameetingtoargueagainst
thepropositionbeingdiscussed.Evenifheorsheisinfavorofthedecision,theymustplaydevils
advocate.Thisencouragespeopletoproactivelyofferopposingviewsandchallengeconventional
wisdom.
3. Promotecollaboration.Itseasiertoseebiasesinothersthantoseetheminourselves.
Cooperationbreaksdownbarriersandexposesentrenchedviews(thisisthewaywedothings
aroundhere).Whatmechanismsdoyouhaveinplaceforsharingideasandworkingoninitiatives
acrossdepartments?Couldyouadapttoolboxtalks,safetymeetingsortownhallmeetingsto
enablecolleaguestorecognizethecharacteristicsanddangersofcognitivebiases?

Betterdecisionssavelives
Ourbrainstakeshortcutstohelpusthroughtheday.Itshumannaturetomakethepredictablemistakes
definedbycognitivebiases.Wecanidentifyandminimizethem,butweneedbetterstrategiesthan
simplysaying,Iwillchangethis.Itsthetaskofeverysafetyleadertoidentifyandunderstandhisor
herkeythinkingexposures.Raisingawarenessaboutthemwillhelpusmakebetterdecisions.Startby
sharingthisarticlewithacolleague.Doitnowratherthantomorrow.Dontfallintothetrapofputtingit
onatodolist.Afterall,thelongerwewaittoaddressexposurescreatedbycognitivebiases,thelonger
ourcolleaguesremainatrisk.
SebBlairisanexecutiveconsultantwithglobalsafetyconsultingfirmBST.Basedinthe
UnitedKingdom,Blairspecializesinsafetyleadership,helpingorganizationalleadersin
Europeandbeyondleadimprovementefforts.

ThisarticlerepresentstheviewsoftheauthorandshouldnotbeconstruedasaNationalSafetyCouncilendorsement.
DIRECTTOYOURINBOX
SignuptobenotifiedbyemailaboutnewSafetyLeadershipcolumns.

SebBlair
SebBlairisanexecutiveconsultantwithglobalsafetyfirmBST(www.bstsolutions.com).Basedinthe
UnitedKingdom,Blairspecializesinsafetyleadership,helpingorganizationalleadersinEuropeand
beyondleadimprovementefforts.

http://www.safetyandhealthmagazine.com/articles/print/11176safetyleadershipremovingcognitivebiasfromsafetydecisionsthreesteps

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