Académique Documents
Professionnel Documents
Culture Documents
(3) ->->->->/
Appreciation of Renminbi Chinas goods become more expensive The US reduces
purchase Production of the US increases More industries and employment
/() Cultural
localization / glocalization: (foreign cultures make adjustments to
local circumstances)
(1) Hindus abstain from
beef. McDonalds does not sell beef burgers in India
(2) Islamists
abstain from pork. McDonalds sets up vegetarian shops in some
Islamic countries
(3) Saudi
Arabian women are forbidden to expose their hands and feet.
Ikea deleted images of women from the version of its catalogues
circulating in Saudi Arabia
Hong Sir DSE 2013-2014
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(/) What are the
economic benefits brought by foreign enterprises?
(Disneyland / McDonalds)
(1) () Increase government revenue (profits
tax)
(2) (/) Provide employment
opportunities (construction workers / service providers and
management staff)
(3) (//) Promote the development of
related industries (transportation / retail / hotel)
(4) (:
) Promote local business growth (Catfish Effect:
introducing a powerful competitor to force local companies to
make progress; Kungfu imitates the management model of
McDonalds)
(5)->
Trickle-down effect: Revenue of the tourism industry increases
other expenditure, revenue of other industries increase
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