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Pg. 1
Contents
Proposal and Marketing Report for Way Out Bikes1
Way Out Bikes Mission Statement...3
Assessment Question........3
Introduction...4
Appropriate Stakeholders...4
Preliminary Investigation........5
Description of the Investigation.....5
Gap Analysis.6
Summary of the software systems...11
10/20 Questions that were asked to the Owner12
10/20 Assumption Answers by the Owner....13
10/20 Strengths, Weaknesses, Opportunities and Threats (SWOT)
Analysiss....15
Comparison of Operational Practices.13
Conclusion......20
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ASSESSMENT QUESTION
1.7 Write up your finding in a report to the business owner outlining your preliminary
investigations, including a description and gap analysis.
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INTRODUCTION
The following document/report lists the appropriate
stakeholders at WAY OUT BIKES (WOBs). It has a write up
on our findings outlining our preliminary investigation, a
description of this and a GAP analysis for the owner of Way
Out Bikes. It also includes the 20 hypothetical questions that
were asked to the owner as well as, their responses. This
document/report also includes some IT Strengths,
Weaknesses, Opportunities and Threats (SWOT) that were
addressed in this assessment and Comparisons of
Operational Practices.
APPROPRIATE STAKEHOLDERS
The following information is a list of the appropriate stakeholders of Way Out Bikes.
Investors/Board of
Directors
Owner/Management
The owner/management is
responsible for the: profitability,
longevity, market share, market
standing, succession planning,
raising capital, growth, social
goals.
Suppliers
Employee/s
Customers
The suppliers
are responsible
for the:
products and
services used
in the end
product for the
customer/s and
equitable
business
opportunities.
The employees
are responsible
for the: Rates of
pay, job security,
compensation,
respect, truthful
communication
Value, quality,
customer care
and ethical
products
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PRELIMINARY INVESTIGATION
At the beginning of this Preliminary Investigation we were informed that
Way Out Bikes wanted to acquire an information system for their
business. Along with acquireing an information system for the business,
the company prides itself on its dedication of specializing in helping
customers select exactly the right bicycle for their needs and lifestyle.
Together with priding itself on dedication of specializing in customer
help, discovered was that WOBs cannot compete on price with mass
merchandisers. However, they are striving to offer their customers
something more priceless, value and expertise. This list was what was assessed in the Preliminary
Investigation.
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GAP ANALYSIS
No
Yes
X
X
Users: Unlimited
Employees paid/month: 1 for free
File storage: 1 GB
Bank feeds: Yes
Bank transactions reconciled:
20/month
Invoices: 5/month
Bills: 5/month
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Auto superannuation
Multi-currency
Yes
No
Users: Unlimited
Employees paid/month: 5 for free
File storage: 5 GB
Bank feeds: Yes
Bank transactions reconciled: Yes
Invoices: Yes
Bills: Yes
X
X
Auto superannuation
Multi-currency
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YES
Users: Unlimited
Employees paid/month: 50 for free
File storage: 50 GB
Bank feeds: Yes
Bank transactions reconciled: Yes
Invoices: Yes
Bills: Yes
Auto superannuation: Yes
Multi-currency: Yes
YES
NO
X
X
X
X
After the trial period you can opt for the $40 the Medium Plan, which provides
companies with the option of;
YES
NO
X Advanced Inventory: Manage inventory, purchasing and supply-chains
X Consolidated P&L: Provide a P&L statement summary
X KPI report builder: Provides KPI reports
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Xero offers a long-term cheaper accounting system than the SAASU system.
However, SAASU provides more accounting option to business owners,
especially the X-Large Plan. As you would have discovered from the list above,
both programs are designed for small to medium businesses, which means they
will both do the job adequately for Way Out Bikes. Consequently, the decision of
which program to go with will rest with whether you want more features for a
higher price (SAASU) or less features for a lower price (Xero)?
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Q10 Do you know of any important feature that exist within this industry?
Q11 Do you know what strategy your competitor is doing to gather buyers?
Q1
Possible assumption could be; Capital equipment, skills of individual
employees, patents, finances, talented managers.
Q2
Possible assumption could be: they have experience working in a childcare
centre which could help with attending to children, or they have an expertise
with select exactly the right bike for the right client.
Q3
Possible assumption could be: that we seek to provide customers with value
for money and deliver expertise advice in the field of bikes and bike ware.
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Q4
Possible assumption could be; Yes, as we will struggle to outperform them in
the short term financially lower costs on merchandise, but we can outperform
them in our knowledge of bikes and bike ware.
Q5
Possible assumption could be; Yes, if the person purchases the bike from
them they could do that for a certain duration of time?
Q7
Possible assumption could be; Yes, it is ready to adjust to future trends that
may occur in its lifetime. How we will do this is by obtaining up to date
information/statistics about the organisations strengths, weaknesses and
performances. Obtaining this information will highlight the critical issues that
the organisation faces and what its strategic plan must address.
Q8
Possible assumption could be; Yes and we would be open to many other new
and innovative ideas that would lead to the long term success of the
company.
Q9
Possible assumption could be; Yes they can offer cheaper prices on their
bikes.
Q10
Possible assumption could be; Yes, everyone that comes and buys a bike is
genuinely concerned about their health and wellbeing and feel that this will
help improve their way of life.
Q11
Possible assumption could be: Yes, they are using the strategy of selling their
products for a cheaper price than Way Out Bikes.
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The Threat is that if not appreciated properly another organisation may want
them to work for them, which may lead to them leaving.
Q3 What is the organisations core competencies/values?
Possible assumption could be: that we seek to provide customers with
value for money and deliver expertise advice in the field of bikes and
bike ware.
Fifth SWOT Analysis: The Strength under this circumstance is that the
company is trying to outperform their competitors in services, such as free or
at a lower rate bike repairs, which could convert to more sales.
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The Weakness in this case is that offering a free or at a lower rate could not
cover the cost of labor.
The Opportunity here could be to offer a one off free or at a lower rate bike
repair for their first bike service, if the buy a bike from their shop. Then after
giving that option charge them the standard rate for a bike service. The
Threat here is that other companies could offer the same option/service to
their customers.
Q6 Do you know what drives the competitor to provide customers with
lower priced bike ware?
Possible assumption could be; Is that they can purchase more stock, as
they are turning over more stock, because they can sell their product at a
lower price. Thus making more money/profit in the long term, which is
the ultimate goal. This is what could drive the competitors to provide
lower prices to customers.
future trends, thus making them competitive and always up with the latest
technology. The Threat is that they/ Way Out Bikes may not adjust quickly
and competition will take future sales from them, because they are not up with
the latest trends.
Q8 Would the company be interested in developing an electronic
program where people can enter their personal information into it and
the program comes up with a match of what bike would best suit them?
Possible assumption could be; Yes and we would be open to many other
new and innovative ideas that would lead to the long term success of the
company.
Eighth SWOT Analysis: The Strength is that the company is open to many
new and innovative ideas that would lead to long term success. The
Weakness is they may get court up in bad innovative ideas that dont lead to
long term success for the company. The Opportunity here is that the
company can become very successful if they choose the right new and
innovative ideas for the company. The Threat is other companies could take
the same approach and they do not choose the wrong ideas and we/Way Out
Bikes do and we loose time and money and they do not.
Q9 Do you know what your competitors capabilities are compared to
your?
Possible assumption could be; Yes they can offer cheaper prices on their
bikes.
Ninth SWOT Analysis: The Strength is that Way Out Bikes know what the
competitors capabilities are compared to ours. The Weakness is that we/Way
Out Bikes cannot compete with their cheaper prices. The Opportunity could
be to offer them something extra that isnt costly to the company, such as
tailor making a bike program that is suitable for the individual. The Threat is
that other companies could provide the same service and then you do not
have anything special to offer customers.
Q10 Do you know of any important feature that exist within this
industry?
Possible assumption could be; Yes, everyone that comes and buys a bike
is genuinely concerned about their health and wellbeing and feel that
this will help improve their way of life.
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Tenth SWOT Analysis: The Strength is that Way Out Bikes (WOB) know
some important features that exist within the bike ware industry. The
Weakness here is that they do not mention other important features for
example, they dont say that knowing some basic road rules is an important
feature within this industry. The Opportunity for WOB could be to make up a
book with important facts about cycling. The Threat is people may not read it
and may get hurt from not knowing some basic road rules.
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Conclusion
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