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SEGMENTATION
STRATEGIES
OF
ANY
PHARMACUETICAL
ORGANIZATION
like.
Thesuccessofanydepositmobilizationwouldverymuchdependuponthe
personalizedservicesofthestaffofruralbranches.Integrationwiththerural
community, participation in local activities and development of personal
relationsbythebanksstaffwillenablethebanktotaptheruralsavings.
Nationalizationhasmadeitpossibleforthebankstoreachtotheremotest
cornerofthecountrytomeettheeconomicneedsbyformulatingschemesto
suit the requirements of the weaker section of the society in innovative
manners.Thus,nationalizationhashelpedbanksinachievingtheallround
progressofthecountrybyachievingthesocialisticgoals.
OBJECTIVES
Themainobjectivesofthestudyareasfollows:
Tofindoutthevariousschemesofferedbynationalizedbanks
formobilizingdeposits.
Tofindoutthesavingsandinvestmentmodesofferedbybanks.
Tostudythepatternandacceptanceofdeposits.
Toknowwhichdepositschemeisreallyperformingwell..
RESEARCHMETHODOLOGYTOBEUSEDFORCARRINGOUT
THESTUDYDEALINGNATUREOFDATA
Researchdesignisabasicplanwhichguidestheresearcherinthecollection
andanalysisofdatarequiredforpracticingtheresearch.Thefundamental
baseforthesuccessofaprojectdependsonitseffectiveresearchdesign.
Researchdesignsimplymeansasearchforfacts,answerstoquestionsand
solutionstoproblems.
Thisresearchisbyandlargeinvolvesthefollowingmethods:
Scanningthroughstandardtextbookstounderstandthetheory
behinddepositmobilization.
nationalizedbanks.
Finallyforwarding
2.1STATEMENTOFTHEPROBLEM
Thestudyhasbeenconductedtoknowthevariousdepositschemesoffered
bydifferentnationalizedbankswithdifferentinterestratesandbenefitsfor
mobilizingtheirdeposits.Herethemainideaistoanalyzethedifference
betweenvariousdepositschemesofferedbyfivenationalizedbanks.
2.2SCOPEOFTHESTUDY
Thistopicoftheprojectismainlyconcernedwithdepositsection.Themain
area covered under this is the study of various schemes offered by
nationalizedbankswithdifferentinterestratesandbenefitstoattractdeposit
amount.
2.3NEEDFORTHESTUDY
Thestudyhasbeenfocusedtowardshownationalizedbanksattractfunds
fromtheinvestors.Thevariousmethods,interestratesofferedbydifferent
bankstohavetheirownuniquenesshasbeenneededforthisstudy.
2.4OBJECTIVESOFTHESTUDY
Themainobjectivesofthestudyareasfollows:
Tofindoutthevariousschemesofferedbynationalizedbanks
formobilizingdeposits.
Tofindoutthesavingsandinvestmentmodesofferedbybanks.
Tostudythepatternandacceptanceofdeposits.
Toknowwhichdepositschemeisreallyperformingwell..
Secondarydata:
Secondarydatameansdatathatarealreadyavailablethatistheyrefertothe
datawhichhavebeencollectedandanalyzedbysomeoneandcansavethe
timeoftheresearcher.
Secondary data may be available in the form of company records, trade
publications,librariesetc.Thesecondarydatasourcesare:
.1a.companyreports.
.2b.Dailynewspapers.
.3c.Articles.
.4d.Brochuresandtextbooks.
.5e.Internet(variouswebsites).
Primarydata:
Primarydataarethosewhicharecollectedforthefirsttime.Primarydatais
collectedbyinterviewingcertainemployees,managerswhowerechosenon
thebasisoftheirindepthknowledgeandworkexperienceinthebank.The
interviewwasinformalinnaturetogainasmuchaspossible.
FIELDWORK
Initialfieldworkisdoneforpretestingtoolsfordatacollection,suchas
observationsandinterviewscheduleandmeasurementscales.Themainfield
workislaunchedafterthetoolsarereadyforuse.
DATAANALYSISTOOLSUSED
Inthisresearchthedataanalysistoolsusedarepercentagesandgraphs.The
variousattributeswereanalyzedseparatelyandtheimportancetoeachwas
calculated on basis of the percentage. The rank having the maximum
percentagewastakentobepreferredimportancetotheparticularattribute.
After having looking at each attribute separately, all the attributes were
consideredtogethertodevelopamaponthemostpreferredrankforallthe
attributes.
In the present project the field work consists of going to libraries for
theoreticalaspectsandbrowsingthroughnetforvariousschemesofferedby
differentnationalizedbanksandalsovisitingbanksforcertainclarification.
OVERVIEWOFTHEREPORT
Asystematicanddetailedstudyofthedepositmobilizationwasundertaken
withrespecttonationalizedbanks.Thisreporthasbeenexplainedinfive
chapters.
ChapterI
This chapter highlights the general introduction and the theoretical
backgroundofthestudy.Thisgivesabriefidearegardingtheproject.
ChapterII
Thischapterstatestheresearchdesign,sourcesofdata,statementofthe
problem, field work, data collection instruments, scope of the study,
objectives of the study, need for the study, limitations of the study, an
overviewofthereport.
ChapterIII
Thischapterthrowslightontheprofileoftheindustry,theprofileofthe
organization.
ChapterIV
Timewasthemajorlimitationbecauseonlyintwoandhalf
monthsresearchprojectshouldbepreparedandinthislimitedtimeofthe
studyalltheinformationwasnotpossibletobecollected.
Thestudywasexclusivelylimitedtofivenationalizedbanks.