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Conditions. The data collection and investigation for the qualitative research
should be done in the neutral and natural conditions thereby eliminating instances
of biasness and uncalled for opinions.
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Interviews.This method involves the use of one on one talk with respondents .The notes
are recorded by the interviewer, structured for the future analysis. The information recorded from
the respondentis based on the personal opinions, hencesubjective. Structured interview are
undertaken from already established sources, while the open ended interviews entails various
activities in gathering data like the focus groups whose ideas are sought and the panel surveys
where members avail themselves when required.
Advantages of interviews
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Direct observations. Observers do make direct observation on the required variable, be it,
fishing activity, environmental variable and so much more. The people charged with that
responsibility should always stick to data collection and not carry out the activities being
observed.
Advantages of direct observation
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Applicability, flexibility and diversity. This involves the process taking diverse
forms, therefore applicable in various ranges.
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Directness. This provides direct access to the under laying phenomena to be studied.
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Provide permanent record. Human behaviors of interest in the study are recorded
during the event which becomes or forms part of the permanent records.
Disadvantages of the direct observation
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Sampling.This technique involves use of small or a portion the population to investigate the
behavior or the characteristicsof the entire population. Samplingtechnique assist in the cutting
down on the time to be spent in investigation, energy, manpower, and even money. Sampling
techniques involves the following:
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Random sampling. Here each member of the population has an equal chance of
being chosen for study. The sample can be gotten through use of random number
tablet.
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Systematic sampling-the samples are regularly distributed and samples are selected
in systematic way. Where they can be regularly numbered.
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