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id/seminarbanking

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OVERVIEW

Profiting Brand through

The Power of Story:
Create Engagement and Turn into Sales
Now, brand is a story that you have to build from time to time.
Consumers buy brand because of story behind the brand.
Contents are the key to provoke your market and convert it into
money. Consumers need story to be convinced. Consumers need
story to be spread among their communities.
We live in social media and digital age, where contents are the
key to provoke your market. You need to create a great content
and convert it into money.

www.marketing.co.id/seminarbanking

YOU

WILL

LEARN:

How does brand create unique contents and connect them as a great
story that convince consumer to love your brand?
How to monitor your content and measure your success.
How to use digital platform to build your brand through the power of
story.
How to turn your brand story into sales.
Choosing the right platform to distribute contents and create brand
campaign.
Combining online and offline activities to achieve the highest impact.
Dos and Donts you need to know when you build brand story.
Building team and resources to build brand story.
Creating intense, active brand relationships with customers
Maximizing ROI of marketing investments in brands
Leveraging brand equity across categories & markets

www.marketing.co.id/seminarbanking

PARTICIPANTS:
Special Event for:
- CEO, Brand Owners, Business Owners, CMOs/
Marketing Directors
- Managers in area of marketing, branding,
advertising & promotion, public relations, media,
digital, etc

www.marketing.co.id/seminarbanking

DATE & VENUE:

Venue : Mulia Hotel, Jakarta

Date
: March 11, 2015
Time : 09:00 17:00 WIB

SPEAKERS

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HANDI IRAWAN D is the CEO of

Frontier Consulting Group, a company
that provides consultation, research
and training services in the field of
strategic marketing and customer
satisfaction. For years, Handi Irawan
has delivered consultation services to
more than 100 companies in Indonesia.
Handi Irawan is the institutor of TOP
BRAND, ICSA (Indonesia Customer
Satisfaction Award), and CIA
(Corporate Image Award). He is also
the initiator of National Customers Day
(Hari Pelanggan Nasional) which is
celebrated every September 4, and
Indonesia Marketing Day (Hari
Marketing Indonesia) which is
celebrated every April 1. Handi Irawan
is the author of best-seller books and
has written more than 500 articles.

PANEL DISCUSSION:

ANDY MILLIGAN is a leading

international brand and business
consultant and is acknowledged as an
expert on all areas of brand creation.
Andy is the author of numerous
bestselling business bibles such as
BOLD: How to be brave in business and
win, Brand it like Beckham, See, Feel,
Think, Do, Uncommon Practice and
Dont Mess With The LOGO.
Andys experience spans industries as
diverse as airlines, financial services,
packaged goods, telecommunications,
sports and leisure and pharmaceuticals.
Clients he has worked with include
Unilever, Thai Airways, Orange,
Intercontinental Hotels, Nissan,
Barclays, FIFA, Sage, Arcadia, Avon,
Roche, etc.

MARK TUNGATE is a British

journalist based in Paris. Mark is
the author of six books about
branding and marketing, including
the bestselling Adland: A Global
History of Advertising, Luxury
World: The Past, Present and
Future of Luxury Brands and
Branded Beauty: How Marketing
Changed the Way We Look. His
articles have appeared in
publications ranging from
Campaign and Advertising Age to
the Financial Times. He also has a
weekly column in the French
advertising journal Stratgies.

BOD FROM TOP BRAND ACHIEVERS

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