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Method of Instruction:
Objectives will be stated before each chapter. Key terms and the concepts
will be explained through the use of lectures, real life examples, visual
elements and class discussions. Cases and assignments will be given to
further clarify the subjects discussed in the course and to apply them to
real life or hypothetical situations. Quizzes are given so that students get a
good grasp of the course material before the mid-term and final exams.
The grades students get from assignments and quizzes will be part of the
overall term grade. Student participation in the course is strongly
encouraged. Students will be asked to present some of the topics in the
course
and create some of the quiz questions. Students are also
encouraged to bring to class news items and articles from periodicals,
newspapers and magazines that cover current developments related to
the topics covered and discuss them in class.
Electronic devices and the Internet provide vast opportunities for
access to information and communication. They are valuable tools
aiding in preparation for and study of the course material,
for
review before the exams as well as in collecting information for
assignments and course projects. However the use of cell phones,
lap top computers , iPods and any other such devices in class get
in the way of
the due attention, concentration and
comprehension of the lectures and class discussions and thus
inhibit learning. For that reason, the use of such devices is not
allowed Assignments:
The assignment material is the cases and questions in the main textbook
as well as the supporting text. Hypothetical cases and questions referring
to a real life issues are also created by the instructor and offered to
students asking for answers/discussion in written form. Students are
expected to submit case assignments and be prepared to discuss them in
class. Each assignment should be submitted in a plastic jacket or folder. A
cover page should be attached to the assignment, indicating the code and
the title of the course, the topic, the name of the student and the date of
submission.
Students are expected to turn in the assignments on the dates due.
Students will lose one tenth of the total assignment grade for each day of
late submission.
Main Text: Philip Kotler and Gary Armstrong (2012), Principles of
Marketing, Fourteenth
Edition, Englewood Cliffs, New Jersey:
Prentice Hall.
References and Cases:
Michael R. Czinkota, Peter R. Dickson and others, (2000), Marketing: Best
Practices, Orlando, Florida: The Dryden Press.
William D. Perreault Jr., and E. Jerome McCarthy, (2003), Basic Marketing:
A Global- Managerial Approach, Boston: McGraw-Hill.
Grading:
The mid- term exams will be any combination of multiple choice and essay
type questions, as well as short cases. The final exam is composed of
comprehensive questions requiring students to write short essays
integrating all concepts covered in the course.
The term grade is given on the basis of a curve reflecting class
performance. The individual grade of each student within this
curve is a weighted average of exam grades, assignments and
class participation as follows:
Mid-term Exam I
Mid-term Exam II
Assignments
25 pts.
25 pts
Final Exam
20 pts .
30 pts.
______________
100 pts.
Academic Integrity
TOPICS
Introduction to the course.
READING
SOURCES
Kotler &Armstrong
Ch. 1.
the
WEEKS
READING
SOURCES
TOPICS
First Mid-term Exam
Week 7-Nov.
3
Business Markets
Buying Behavior
and
Business
Week 8-Nov.
10
Customer-Driven Marketing
Strategy: Creating Value for Target
Customers (Segmentation,
Targeting, and Positioning)
Week 9Nov. 17
Week
Nov. 24
Brands:
Week 11Dec. 1
Week
Dec.8
Week
Dec. 15
Week
Dec. 22
13-