Submitt

YouMedi
ing
r a

MASTER CONTROL

Dear Spotlight Advertiser:

The Spotlight Master Control Center (MCC) processes all

incoming media that will air on our networks. You may
always contact us at via our contact information at the
bottom of this page with any questions, comments, or
suggestions concerning media.
These instructions are for spots 5 minutes and under.
Please contact the MCC for instructions on shows or
content over 5 minutes.
To serve you, your clients and your advertising needs,
please take note of the following methods and formats by
which you may submit your commercial spots to us. We
accept both physical tape and electronic files.
The following pages list the formats of media we accept
and the exact specifications for these files.
We also provide an electronic upload site for sending us
content free of charge, Comcast Ad Delivery Lite.
Instructions for uploading via AdDelivery are included in
this document.
It is important that you read the file specifications at the
end of this document to ensure your file will be compatible
and to avoid any delays in fulfilling your order. Feel free to
contact us using the info below if you have any questions.
Thank you,

Comcast Spotlight | Southern Division | Master Control Center

2995 Courtyards Drive | Norcross | GA | 30071 Phone> 770.559.2794 | Email> souspoComcast Spotlight
| Southern Division | Master Control Center
mcc@cable.comcast.com
2995 Courtyards Drive | Norcross | GA | 30071 Phone> 770.559.2794 | Email> souspomcc@cable.comcast.com

Of
Table

MASTER CONTROL

Table of Contents

Accepted
Physi
Medi
cal
a

MASTER
1 WELCOME TO COMCAST SPOTLIGHT SOUTHEAST MASTER CONTROL CENTER
2 TABLE OF CONTENTS
3 ACCEPTED FORMATS: PHYSICAL MEDIA (TAPE)

CONTROL

4 ACCEPTED FORMATS: ELECTRONIC MEDIA (FILES)

5 FILE SPECIFICATIONS FOR SD AND HD MEDIA

4-5

6 AD DELIVERY LITE: COMCAST SPOTLIGHT FREE DELIVERY SYSTEM

-- HOW TO REGISTER OR LOG INTO THE ADDELIVERY LITE SYSTEM
-- HOW TO SUBMIT MEDIA
-- HOW TO KNOW IF YOUR SPOT HAS BEEN REJECTED

10

-- HOW TO VIEW YOUR MEDIA

11

-- HOW TO ACCESS THE ADDELIVERY LITE USER GUIDES

12

-- HOW TO CONTACT CUSTOMER SUPPORT

13

-- HOW TO MANAGE OR CHANGE YOUR USER INFORMATION

14

Physical tapes may be mailed to the address listed below. Please label the media
-- SYSTEM
REQUIREMENTS
and/or
include an accurate log sheet notating the market area in which the spot is
intendedA:
to air,
the name
of the client,
the title
and
length
of each cut included. We
7
Appendix
Spotlight
Operation
Centers
and
their
Markets
do not send tapes back so make sure you retain a master for your archives. The MCC
15
retains media for 13 months and then it is purged.

14

Comcast Spotlight
We accept the following
tape formats.
Note: We doname>*
not accept video DVDs for
ATTN:
MCC-<market

commercial spot encoding,

only
data DVDs with
electronic media files on
2975
Courtyards
Drive
them.
Norcross, GA 30071

(770) 559-2794
*Example: ATTN: MCC-Jacksonville

These instructions are for spots 5 minutes and under. Please contact the MCC for
HDcam
DVCpro25
MiniDVover
& HDV
DVcamor content
Betacam
instructions
SP
on shows
5 minutes.
(SP speed only) (yellow top only) (not SR type)

Digital Beta/SX

Please follow the guidelines in this document to avoid any delays in fulfilling your
order. Feel free to contact us using the info below if you have any questions.

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

Accepted
Electro Media
nic

MASTER CONTROL

We accept electronic files from various delivery systems including, but not limited to, the
companies shown below. Due to IT policy restrictions and volume of incoming media, we
are not able to take delivery via ftp sites. Comcast Spotlight provides Comcast
AdDelivery Lite as a free alternative for you to upload to us. Directions for this service
are provided later in this document.

Another method you may send your electronic media to us is via Data DVD, CD or a Flash
Drive. You may send to the address listed on the Physical Media page. We will be unable to
return your media so make sure you retain a copy for your archives. The MCC retains
media for 14 months and then it is purged.

ELECTRONIC FILE SPECIFICATIONS

For electronic files, what works for one broadcast or cable system may not work for
another. We have compiled specific file settings you should use to ensure your file will
playback properly and with the highest possible quality on Spotlight systems. You need
only submit one file, HD or SD, at exactly ready to air length. The MCC will create any
versions necessary from that file, maintaining proper aspect ratio and quality.
It is important that you read and follow the file specifications that follow to ensure your
file will be compatible and to avoid any delays in fulfilling your order.
Comcast AdDelivery will alert you if any of these specs are out of range so you will know
up front if your file is compatible. We hope this immediate feedback will help meet
deadlines and get the best on-air quality for your client. If you have specific questions or
issues, feel free to contact us 24 hours a day using the info at the bottom of this page.

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

Spotlight SD
Specs

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

Spotlight HD
Specs

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

The following pages describe Comcast Spotlights free, electronic upload site and specifications: Comcast
AdDelivery Lite.
For questions specific to AdDelivery you may contact the AdDelivery team directly.
It is important to follow the specifications and exact durations listed on the previous pages. This will allow for
predictable on-air results and faster processing times.

A Users Guide to Getting Started with Comcast AdDelivery Lite

Comcast AdDelivery Lite is a free HD and SD spot ad delivery service offered to Comcast Spotlight
advertisers. Ad Delivery Lites cloud-based system is easy to set up and use, and because it leverages
Comcasts national fiber network, delivery is always fast and reliable.
AdDelivery Lite offers Spotlight advertisers the following benefits:

Fast and easy onboarding; new registered users are typically authenticated within the same day
Free HD and SD ad delivery to Comcast Spotlight Operations Centers
Simple conversion for most file formats
A rigorous quality control process
Immediate acceptance or rejection notification upon upload

Getting started with AdDelivery Lite is easy. Just follow the simple instructions included in this guide. Please
refer to it, and the detailed screenshots, when getting started with the AdDelivery Lite system.
If you need additional assistance, please contact AdDelivery Lite Customer Support.
Customer Support:
1-855-858-1942 > Option #1
addelivery_support@cable.comcast.com

OPERATIONS CENTER INFO

Ad Delivery will deliver your content to the Spotlight
Operations Center you choose for further processing.
You may also feel free to contact the Operations Center
if you have additional questions.
These instructions come from the Spotlight Southern
Division. The contact information to the Southern
Division Master Control Center is:
Page
Email: souspo-mcc@cable.comcast.com
2
Phone: 770-559-2794
Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

Starting: How to Register or Log into the AdDelivery Lite

System

Go to www.comcastaddeliverylite.com/ to register or log into Comcast AdDelivery Lite.

If you are a returning Sender, simply enter your email address and password. If you are a first time
Sender, click on Register.
Important Reminders:
Email addresses and passwords are case
sensitive.
Do not use the back button on your
browser to navigate through the
Comcast AdDelivery Lite
application. Doing so will cause
you to leave the application.

Complete the fields on the Registration screen. When you are finished, click Create.

An End User License Agreement will pop up. Scroll down and click I Agree to continue the login
process (this will only appear the first time you log into the application).
Next you will see a brief description on AdDelivery Lite and a button to click on to download the
Comcast AdDelivery Lite File Format Specification document.

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

1 How to Submit Media

When you log into Comcast AdDelivery Lite you will be directed to the Submit Media screen where you
enter spot/media information and upload media files. You can also navigate there directly by clicking on
the submit button on the left side of the screen.
Important Reminder:
All spots must be ready to air without slates or black. Please be sure to refer to the Comcast
AdDelivery Lite File Format Specifications document to see your file format choices. Your spots must
be formatted in one of these formats in order to upload successfully.

Enter the Client Name and Agency Name if you know them.
Enter the Title of the spot. The Ad ID/ISCI Code field is optional. If you dont have an Ad ID/ISCI
code, the system will automatically assign your spot an ID number to easily identify your spot.
Next, choose the duration of the spot from the drop down menu. Spot durations can range from: 05 to 5
minutes in length.
Choose the Comcast Spotlight Operations Center that is to receive the media file from the drop down
menu within Destination. If you are unsure which Operations Center to choose, please see Appendix
A: Operations Centers and their Markets on page 12.

TIP: The Addl Recipients box is a good place to enter your Comcast Spotlight Account Executives email
address and any others who should receive an email notification that the ad youve sent has been delivered to
the Operations Center.

To attach a spot, click on Browse, which will open up a window where you can select the media file
from a folder on your computer.

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

Click Submit.

Once you click on Submit a row populates inside the Active Submits table at the bottom of the page.
Use the green scroll bar on the right side to move down to the table. You will see information on your
spot in the row including an Upload Progress bar. While that spot is uploading, you can continue on
and upload more spots.

Important Reminder:
Do not close your browser window or navigate away from page until the file upload is complete. If you need to go to another
page during upload, open a new browser window or tab, which will keep the upload running in the background. If you close
the window, lose your Internet connection or otherwise interrupt the upload, the job will revert back to the Pending Media
status, and you will have to re-upload the spot to complete the transmission.
Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

You will also receive Notices in the top right corner of the screen telling you the status of your spot.
For example:

2 How to Know If Your Spot Has Been Rejected

If the spot you have uploaded is not in accordance with one of the formats on the Comcast
AdDelivery Lite File Format Specifications sheet and/or is not in a ready-to-air layout (just the spot
itself), it will be rejected very shortly after submitting it. You will get a Notice telling you that it rejected
with a details link to tell you why it was rejected. At the same time, you will receive an email telling
you that your spot rejected with the reasons why. This email will contain a direct link to the guides
page where you can download any of the documents that will help you to reformat your spot.

Tip: Please ensure your file is exactly the amount of frames required. The tolerance is only +/- 3
frames, so be as precise as possible. Example: A 30 second SD file with a frame rate of 29.97
should be exactly 900 frames. A file greater than 903 frames or less than 897 frames will fail or cause
delays.

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

10

3 How to View Your Media

To view details about the spots you have sent, go to the View Media page by clicking on the view
button on the left side of the screen.

The Search section at the top of the

page allows you to search for spots
by Client and/or Title. The table
below this section contains your
spots.
Double clicking on the spot
will take you into a Detail
screen where you can view a low-resolution video of the spot, view a storyboard showing every 5th
frame of the spot and check Client Information and Media Information.
To move down the page, use the green scroll bar on the right side.

4 How to Access the AdDelivery Lite User Guides

This Guides page provides links to all the documents you need for a successful spot upload. Navigate
there by clicking on guides on the left side of the screen. Simply click on the guide you need to
download it to your computer or print it.
Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

11

AdDelivery Lite File Format Specifications gives you the layout and SD and HD formats to
choose from when formatting your spot before uploading it.
AdDelivery Lite User Guide walks you through the Comcast AdDelivery Lite web application.
Comcast Spotlight Operations Centers and Their Markets will help you know which Operations
Center to choose.
The media creation guides give you step-by-step instructions on how to format your spot per
the editing system you are using (Adobe Premier, Avid QuickTime, Final Cut Pro and Vegas).

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

12

5 How to Contact Customer Support

If you have questions or comments, you can email Customer Support on the Contact section. You can
navigate directly there by clicking on contact on the left side of the screen. This will open up a new support
page.

You can call the AdDelivery team or login with your current AdDelivery user/pass and search the Knowledge
Base, download more guides or submit and on line support ticket.

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

13

6 How to Manage or Change Your User Information

To change user information, including changing a password, double click on your username
(email address) at the top of the main screen.

The User Detail screen will pop up. Make any necessary changes and then click Save.

7 System Requirements

Flash Installed (Adobe Flash Player 11.1 or greater)

Operating Systems Supported:

o

Windows XP, Vista, Windows 7, Server 2003, Server 2008

For XP users: Service Pack 3 with the latest Windows updates is required

For those with a Windows Servers 2003: Service Pack 2 with the latest Windows updates is required

MAC OS Tiger (10.4), Leopard (10.5), and later (Intel-based Macs only)

JavaScript must be enabled in the browser and be up to date. http://enable-javascript.com/

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

14

Appendix A
Spotlight Operation Centers and
their Markets

Comcast Spotlight | Southern Division | Master Control Center

770-559-2794 souspo-mcc@cable.comcast.com

15