Wayra London 2014 Portfolio

Wayra London
2014 Portfolio
Table of Contents
Overview of Wayra UK teams
Overview of Wayra UnLtd teams
p.3-4
p.5
Wayra UK Executive Summaries

Cloudwear
Doutissima
Earnt
Geneix
GeniusMatcher
iNovar
LevBet
Living Indie
Lobster
MedArkive
OpenDesk
Paperfold
Passive Eye
RotaGeek
Skim.it
Sqwiz
Team Match
Yoyo
p. 7
p. 8
p. 9
p. 10
p. 11
p. 12
p. 13
p. 14
p. 15
p. 16
p. 17
p. 18
p. 19
p. 20
p. 21
p. 22
p. 23
p. 24
Wayra UnLtd Executive Summaries

Applyed
Pocket Explorers
Policy in Practice
Proversity
Represent
Roadio
The Busking Project
Tonguesten
Virtually Free
p. 26
p. 27
p. 28
p. 29
p. 30
p. 31
p. 32
p. 33
p. 34
Overview of Wayra UK Companies

Doutissima
An online website about health and beauty in Brasil; our aim is to become the number
one online forum in Brasil related to Q&A in Health and Beauty. Our business is
modelled on a French website that was bought in 2008 for 130m.
Cloudwear
Our product, iwunta, is the first intention-based messaging platform. It allows users
to gather nearby friends for spontaneous events and daily routines. Broadcasting an
iwunta notifies only the friends nearby, ensuring that every invitation is immediate and
relevant. We recently partnered with Samsung.
Earnt
A mobile advertising platform that allows brands to reward user achievements inside
of existing health and fitness apps.
Geneix
A digital healthcare company specialising in drug-to-drug and drug-to-gene
interactions. Our products combine the power of big data with intuitive UX and data
visualisation to create one place where doctors can personalise medicine.
GeniusMatcher
We combine computer vision and 3D technology to create one hardware free solution
for mapping, positioning and navigating in any indoor location. Our technology has 3
non-provisional pending patents.
iNovar
We have 2 main areas of expertise: the creation of interactive data visualisations using
technologies like Flash, and the development of a solution (MyBI2Go) and the
associated engine (the 2Go Portal) that enables organisations to access business
intelligence (BI) content on the move in a 100% secure environment.
LevBet
A derivatives trading platform for sports bets. We bring leverage to sports betting for
the first time, while avoiding unmanageable risk for firms
Living Indie
We offer a new way to experience live music. We live stream concerts to any
interconnected device, working with the coolest events and venues in London and
Spain to bring quality music to 1000s of fans around the world.
Lobster
A marketplace for digital content created by social media users. Its like iTunes for usergenerated content, which we believe deserves to be treated in the same way as any
other product, service, or work of art.
MedArkive
A SaaS platform allowing pharmaceutical marketers to deliver any content across any
channel, together with data about which messages are consumed by which doctors.
This provides increased control on marketing costs and the ability to improve returns.
OpenDesk
A global online marketplace for a furniture collection that is digitally designed and
can be downloaded and fabricated locally. We connect customers directly with
workshops so that designer furniture made to order becomes accessible and
affordable.
Paperfold
We are disrupting the way email is presented. With Paperfold, emails are presented in
tiles allowing you to click on content (links, clips etc.) without having to click into the
email.
Passive Eye
A self-powered GPS locating device that never needs recharging, making it ideal for
personal use and for keeping track of an organisations personnel or valuable material
assets.
RotaGeek
Online employee scheduling for businesses, retail, and the health sector. We
empower employers to organise and disseminate employee work shifts, removing the
pain associated with staff scheduling, and saving time and money for businesses.
Skim.it
Pinterest for written content. Our NLP text summariser allows you to skim large web
articles into 100 word summaries, making it easy to save for later or share with
friends and colleagues.
Sqwiz
An instant website builder for small businesses. In under 30 seconds, Sqwiz builds a
mobile-ready website on top of users existing Facebook pages. The new website is
pre-filled with content from the relevant Facebook page, and remains connected with
it for further content updates.
Team Match
We develop psychometric tools to help companies better understand their employees
and teams. Our proprietary personality questionnaire produces visual, insightful
reports to improve talent development, team effectiveness, and recruitment.
Yoyo
A marketing engine for offline retailers, powered by in-store mobile payments. Yoyo is
a fast and easy way for consumers to pay and get rewarded at different retailers with
a single destination app (think Starbucks payment and loyalty app for multiple
retailers.
Overview of Wayra UnLtd Companies

Applyed
A digital admissions platform and data analytics tool for schools, saving time, money
and stress for both schools and parents
Pocket Explorers
We connect children with the natural world through an iPhone app, website, and
offline content. Weve taken the best bits of kids social networks and bridged this
with real world outdoor activities to create the ultimate entertainment platform for
young children and their parents.
Policy in Practice
We address the welfare system and focus on supporting people on low incomes. Our
outcome-focused, scalable software has improved peoples understanding of welfare
reform, helped people into work, increased the effectiveness of support services, and
led to direct cost-savings for our clients.
Proversity
A platform bridging the gap between employers and education through free online
courses linked to career opportunities for youngsters who are Not in Education,
Employment or Training, school leavers, and graduates.
Represent
A software company building a professional platform to help connect vocational
students and local employers
Roadio
An app that helps young people learn to drive better and more safely. Driving
instructors can record in real time a students progress through the driving syllabus. A
profile is created for each driver that can be used by advertisers to deliver offers and
discounts to reward better driving training.
The Busking Project

We enable buskers to receive digital donations on the street, selling CDs, connecting
their audiences, and gaining recognition for what they do. Passers-by can find out
whos busking in the vicinity, follow their favourite buskers, and get involved in events.
Tonguesten
We use artificial intelligence to map video subtitles and music lyrics onto educational
frame-works for learning English
Virtually Free
We develop apps that use games and gamification to improve mental health
problems. We adapt proven therapy techniques and make them into digital tools to
be used by individuals themselves.
Executive Summaries
Wayra UK
Status: Beta testing
UK, Europe, US
www.cloudwear.com
@cloudwear
press@cloudwear.com
Intention-based messaging for mobile and wearable devices
Evan Tann
CEO
Started a company out of New York
with General Electric and OMD. 16
years experience programming, and
built cloud software for Harvard/ MIT.
Wendell Brown
Chairman
Sold past companies to Microsoft and
AOL, co-founded LiveOps which grew
to $150 m + annual revenue.
Karthik Gollapudi
Head of Product
Computer science engineer with
past product management
experience.
Description
Business Model
Our product, iwunta, is a messaging platform that

gathers nearby friends for spontaneous activities and
daily routines like going to the movies, getting coffee
or working out.
When users broadcast what they do, we couple with

a commercial response. For example, if I broadcast
"iwunta #coffee", we deliver coupons and offers for
Starbucks.
Problem/Solution
Competitive advantage
Every time people want to go out with friends, they

have to search through contacts, guess who's nearby,
bother friends that can't go, and receive 'No' in
response, simply because people are busy.
iwunta is a real-time matching platform that
connects you with nearby friends for spontaneous
activities and events. For example, broadcasting
"iwunta #seeWicked", notifies your nearby friends
and invites them to join you for the show tonight.
We have key international partnerships, prior B2B

and B2C success among team, a strong engineering
team, access to the Silicon Valley/American and
European markets, and patents protecting revenue
and growth strategies.
Market Opportunity
Althought iwunta works on all iOS and Android
phones, it also works well on wearable devices, like
Samsung's Gear 2 smartwatch. As one of the first-tomarket on wearables, we can establish ourselves as
the leaders of wearable messaging.
Milestones
Partnered with Samsung at the 2014 Mobile
World Congress in Barcelona
Released iwunta onto iOS, Android, Samsung
Gear 2
Assembled team from California
Multiple patents pending
Oversubscribed seed round
Why Invest?
We are an experienced team with multiple prior exits, strong engineering, and key international
partnerships.
Status: First sales
Latin America
www.doutissima.com.br
@Doutissima
svenlung@gmail.com
Health & Wellness with Doutissima

Sven Lung, CEO
Olav Ostin, Chairman
CEO and Founder Chairman Brandalley UK,

which grew to 150m in 8 years. Former
partner at DFJ Esprit.
Managing Partner at DFJ Esprit Secondaries.
Description
Online web site about health and beauty in Brazil;

our aim is to become the number one online forum
in Brazil related to Q&A in Health and Beauty.
Modelled on a French website that was bought in
2008 for 138m.
We have competition in Brazil but we are currently

duplicating a well known site in France called
doctissimo, and are using their technology platform
to launch our forum. There is no competition in
terms of the forum in Brazil. Our target is to generate
80 % of our traffic from the forum and to be the
largest forum in Health and Beauty.
Problem/Solution
We provide a simple way to educate the population.
Doutissima specializes in covering a wide array of
subjects, including health, medicine, pregnancy and
babies, psychology, sexuality, nutrition and fitness.
Business Model
Advertising-based business model . We sell CPM to
corporate and brands, and are on a run rate of 150k
euros per year.
The company is going to achieve 2 3 M$ rev in
2014
Market Opportunity
Milestones & Traction

We launched the web site in July 2013 and currently
work with 100 doctors. We publish around 15-20
news items per day, have 7m unique monthly visitors
worldwide, and recently raised 500k investment.
Financial requirements
Our primary requirement is services ,as we are
setting up an office in Sao Paulo with 3 people (2
sales and 1 VP Marketing and sales) by the end of
March.
E-health in Latin America is still a relatively open

opportunity.
Why Invest?
We have an experienced team with first-class investors and 7 million monthly unique visitors to
our site.
UK & US
joe@earnt.co
www.earnt.co
Rewards you for staying healthy using the apps you know and love
Joe Leese
CEO
Domen Gluhar
VP of Sales
Designer, previously worked freelance for

Adidas, Heineken, Unilever and others
Experienced entrepreneur and salesman, with

extensive experience in startups
Description
Earnt is a mobile advertising platform that allows

brands to reward user achievements inside of
existing health and fitness apps.
Other rewards platforms operate on the principle of

high volume and low accuracy. Our system makes
sure we get the right rewards to the right users at the
right moments, offering better conversion rates and
improved ROI.
Problem/Solution
Existing fitness apps only offer virtual rewards points, badges, levelling up inside a game. There are
no rewards or motivators with real world value to
help users stay on track.
Earnt rewards real achievements with real rewards. If
a user has just beaten her best running time, Earnt
rewards her with discounts on sportswear and
trainers. If she beats her goal inside a diet tracking
app, we reward her with discounts from healthy
eating companies.
Business Model
Traction
4 app partnerships secured prior to launch, with
access to 100,000+ users.
5 paying brand partners secured before launch.
Financial projection
Yr 1
Yr 2
Yr 3
R: 200k
R: 1.5 m
R: 5 m
We charge brands a fixed fee per reward claimed.
Market Opportunity
1 in 4 adults in the UK & America will download and
use a fitness app this year. The mobile advertising
industry will be worth $95bn by 2018.
We are currently raising 300k to build on existing
products, grow our team and launch internationally.
Why Invest?
We have an experienced team, working on a product for a rapidly growing and largely untapped
market.
Status: MVP
UK & Europe
www.geneix.com
@GeneixLTD
mark@geneix.com
Passionate about personalising medicine

Mark Bartlett
MD & Co-founder
Masters in pharmacogenetics,
previously a medical administrator
at the NHS (UCL Hospitals).
Adam Harman-Clarke
CTO & co-founder
Doctorate in theoretical physics,
previously a quantitative consultant
specialising in data analysis and
software development.
Morgaine Matthews
Head of Comms & UX
Masters in Science Communication,
former digital copywriter and creative
in healthcare advertising.
Description
Customer segments:
Geneix is a digital healthcare company specialising in

drug-to-drug and drug-to-gene interactions. Our
products combine the power of big data with
intuitive UX and data visualisation to create one
place where doctors can personalise medicine.
Electronic medical record providers (EMRs) are our

primary market, with our first integration and
strategic partnership agreed. This will enable us to
reach ~50 NHS trusts.
Market Opportunity
Problem/Solution
Some people dont respond to medications whilst
others suffer from side effects. This is due to a onesize-fits-all approach to prescribing and creates
adverse drug reactions which in turn cost lives and
money.
InterAct is a platform where doctors access,
understand and act upon their patient's unique data
- personalising medicine and reducing adverse drug
reactions. This approach improves safety, tolerability
and compliance.
The healthcare IT industry is set to grow to $56.7

billion in 2017, with our specific market,
computerised physician order entry (CPOE) systems,
growing to an estimated $1.5 billion. Adverse drug
reactions currently cost the NHS 2 billion a year.
Unlike our competitors, we take a user-centred
approach to design and have access to a large
established data base.
Milestones
Business Model
In 2013 we won 48,000 in a competition run by IC

tomorrow, a subsidiary of the Technology Strategy
Board. Since then, we've built our first beta app and
signed our first commercial agreement.
We licence our software to electronic medical record

providers or online patient platforms. This includes
an initial integration fee and yearly service support
charge.
We are raising 200,000 to integrate InterAct into
the clinical setting.
Why Invest?
We have created innovative software that has demonstrated good market traction and has the
potential to change the way physicians prescribe.
Status: First sales
UK & Europe
www.geniusmatcher.com
@geniusmatcher
info@geniusmatcher.com
Hardware-free 3D Indoor Navigation

Frida Issa, CEO
Pablo Garcia-Morato, CTO
Jorge Garcia-Morato, COO
Serial Entrepreneur with expertise in

business development, fund raising and
team creation. 7 patents registered.
BSc. Computer Science and MIS.
Serial entrepreneur with expertise in

areas such as augmented reality, 3D,
and computer vision. 7 patents
Registered. MSc. in Telecommunication
Previously founded a start-up in the

sports sector and was COO of a
technology start-up. BSc. & MSc. in
Economics & Business Administration
Description
GeniusMatcher combines computer vision and 3D
technology to create one hardware free solution for
mapping, positioning and navigating in any indoor
location. Our technology has 3 non provisional pending
patents.
Competition
Problem/Solution
Reaching any place we want is easy using GPS, but once
we enter venues we are lost and end up missing a lot.
Meanwhile, the venues spend money to attract visitors
but disconnect from them once they come close.
GeniusMatcher has developed a hardware free indoor
navigation solution based on computer vision and 3D
technology, solving the problems of positioning,
navigation, mapping and contextualizing indoor and
outdoor venues.
Business Model
Venues pay a monthly subscription to access premium
features.
Market Opportunity
There are 100K shopping centres worldwide, 49K+
airports, 55K museums, 300K+ hospitals, and 500k
conferences a year.
Traction

2 pilots in Israel (Azrieli TLV, Grand Kanyon Haifa)

1 pilot in UK (Weston Favel)
7 customers in Spain
Spanish Association Magazine partner
Pilots in progress:
- Telefnica On The Spot
- BCSC conference
Why Invest?
Our experienced team has patent-pending technology, a substantial market opportunity, and is
already starting to generate revenue.
Status: Revenue
Global
www.inovarcorp.com
@inovarcorp
info@inovarcorp.com
Information at the speed of business

Mark Hilliam, CEO
Previously President, Business
intelligence Division of Exxova. Coinventor of the MyBI 2Go
technology and was a senior Sales
VP with BusinessObjects before
joining Exxova.
Glenn Hilliam, CTO
David Monks, COO
Previously Chief Architect, Exxova. Coinventor of the MyBI 2Go technology

and was Chief Scientist at Crystal
Decisions before their purchase by
BusinessObjects.
Previously VP Global and VP Channels,

Exxova. Founding MD of
Computacenter and has spent 30
years in the UK market with both
resellers and consulting businesses
within Business Intelligence.
Description
Business Model
iNovar has 2 main areas of expertise; the creation of

interactive data visualisations using technologies
such as Flash etc. and the development of a solution
(MyBI 2Go) and the associated engine (the 2Go
Portal) that enables organisations to access business
intelligence (BI) content on the move in a 100%
secure environment.
License revenues and/or subscription revenues, in

addition to service fees
Problem/Solution
Companies struggle to access corporate information
(e.g. KPI dashboards, reports etc.) whilst on the move
without compromising the security of the data.
MyBI 2Go delivers all of the functionality users are
familiar with on their laptops together with the
attributes of a mobile device whilst implementing a
100% data secure environment, without any reengineering.
MyBI 2Go is the only solution which requires no reengineering of content and which does not involve
transfer and subsequent storage of data on the
mobile device and hence is faster and more secure.
As a result of our no data moves approach we are
fully compliant with data protection legislation.
Milestones
Feb 2013 Started development of MyBI 2Go from
Oct 2013
Jan 2014
1st principles.
2Go app released to iTunes
Sales operations commenced and first

customer (Met Police in UK) signed
May 2014 Awarded
Market Opportunity
Gartner estimated in 2012 that the market for
mobilising Business Intelligence content would be
worth $2.5 billion by the end of 2013. We believe
that they are a year out in the timeline but not in the
amount of change being undertaken.
Telefonica Global Services

project to deliver interactive mobile
dashboard as part of major bid response.
June 2014 5 clients so far: Met Police, Marks &

Spencer, Alghanim, Orange Business
Services and Telefonica have generated
revenues of approx. $120k since Jan.
We are currently raising $2 m to fund sales build up
Why Invest?
We have a unique developed solution, a team who have worked together for some years,
backlog of user enquiries (in the form of NDA's and evaluation requests) and paying customers.
UK & Europe
Jake.list@levbet.net
www.levbet.net
Leveraged sports betting
Jacob List
CEO & Founder
Passionate punter, lawyer and
finance academic. Heavily
involved in the seed stage of
successful startup blanklabel.com
Miguel Garcia Martinez

Engineer
Victor Vallejo Carballo

Sports Trader
6th year career software engineer. He

has had a number of previous
entrepreneurial endeavours with
Victor programming bots to trade or
extract data from Betfair.
Sports trader for a major

sportsbook with background in
actuarial and financial science.
Description
Business Model
Levbet is a derivatives trading platform for sports

bets (an OTC sportsbook, specialising in options,
futures, swaps, binaries and trading for immediate
profit realisation). We bring leverage to sports
betting for the first time without unmanageable risk
for firms.
LevBet derives revenue by market making (we make

spreads and a commission on winnings), and via
SaaS.
Problem/Solution
Sports bettors are using trading strategies that are as
technically advanced as those used to trade financial
markets. However, inferior firm technology severely
limits the profitability of these strategies.
LevBet introduces derivative contracts, bringing
leverage to betting for the first time, without
unmanageable risk for firms. Now you can make
substantial profits from views on small trend
movements, without having to tie up a huge amount
of capital.
LevBet has developed the only functional models and
technology for supplying its products. These are not
trivial to replicate and are in a state of continuous
evolution. Our R&D focus is the opposite to most of
the betting industry.
Milestones
May 2013 3rd place, IE Business School accelerator
June 2013 Finalist WAYRA Madrid
Nov 2013 Completed 1st functional option pricing
models for bets
Market Opportunity
16B USD market for online sports betting globally
Apr 2014 Commenced Beta testing
10% per year growth for the last decade
May 2014 Secured 67,500 investment
Market size would double with the likely

deregulation of either Asia or the USA
We target the sophisticated users who make up

25% of this market.
500,000 to accelerate turning our beta into a fully

fledged real money sports book.
Why Invest?
LevBet captures the bankers psyche to deliver this lucrative demographic a sports betting
solution in one of the worlds most compelling growth industries.
Status: Revenue
UK, Europe, Latin America
info@livingindietv.com
@livingindietv
www.livingindietv.com
Live Concerts. Everywhere.
Andres Sanchez
CEO
Alfonso Fiz
CMO
Jorge Fernandez
CTO
Niels Footman
Marketing
9 years as managing consultant on

EU projects; founder of Jamon
Pop Music Festival & Free
Configuration magazine.
Engineer in industrial design

and serial entrepreneur in
audio-visual and internet
businesses.
9 years as Head of IT with

consultancy firm Econet;
founder of recently exited
ecommerce site BuyDeal.
8 years in media &

communications, including
with Hill&Knowlton, CNNGo
and Hachette.
Description
Market Opportunity
We offer a new way to experience live music. We live

stream concerts -in full HD- to any interconnected
device. We work with the coolest events and venues
in London and Spain to bring quality music to 1000s
of fans around the world. We promote the social
experience of watching gigs with friends.
The growth of live streaming is exponential. In 2013

every month 150 million people watched live events
on the internet, iRocke estimates that in 2014 more
than 380 million people will watch live streamed
concerts. The spending on digital music in the UK is
growing at 25% CARG annually.
Problem/Solution
For numerous reasons -- tickets sold out, distance
from venue, lack of time, disability -- people can't get
to gigs in person. Also, fans often need help
navigating the "tyranny of choice" in the music
industry.
We provide a curated service of the best indie and
electronica gigs streamed live to any internetconnected devices. Also an archive of those gigs,
making it easy for fans to discover and share exciting
new music.
Business Model
For now, our business model is primarily B2B, with
revenue generated via sponsorships, ads and brand/
media partnerships. Further along, a combination of
crowdfunded streams, pay-per-view & subscriptions.
There are several providers but theres no portal
offering a continuous programming of live streaming
concerts in HD focused on pop/rock/indie music with
a library, payment platform and live chats. We focus
on empowering the experience of watching a gig live
promoting to watch it with friends as a football game.
Traction
We have generated approximately 20,000 in
revenue. We have streamed 35 concerts from the UK
and Spain, including a Grammy winner. We have
more than 50.000 concert views and a social
community of more than 10,000 people
We are currently raising 300k
Our Story
We embody several mega-trends that are shaping the future of digital: online video, live
streaming, branded content. We have the know-how, the tech and the business acumen to
make it happen.
Status: First sales
UK, Europe, US
www.ilobster.it
@lobster_it
info@ilobster.it
Monetize your social content

Olga Egorsheva
CEO & Co-founder
Maria Iontseva
UX & Co-founder
Andrew Dmitriev
Product & Co-founder
Previously Strategic Development

Manager at DHL. MSc in International
Management and Marketing.
Previously UI Designer at
ABBYY and InterTrust Co.
Head of Lingvo testing group

at ABBYY
Description
Business Model
Lobster is a marketplace for digital content created

by social media users. Its like iTunes store for usergenerated content. We believe that user-generated
content deserves to be treated in the same way as
other product, service or work of art. Our mission is
to build the platform where that can happen.
We use a marketplace business model, taking a 25%

commission on every transaction.
Problem/Solution
User-generated content (e.g. on Instagram, Flickr
etc.), covering valuable events worldwide cannot
legally be used in the media. Traditional photostocks
offer a limited range of standardized, typical content
at high rates and narrow license terms. From the
user perspective, social media content is often stolen
or copied illegally and amateur users cant earn on
their content as professional photographers in
photostocks do, despite often good quality and
unmatchable range of content.
Lobster has created the first automated, universal
and legal marketplace that captures user-generated
content and, at the users discretion, makes it
available for purchase.
Market Opportunity
The market is estimated at $2 bn in images alone and
up to $4-5 bn including other digital media. We will
target 3 market segments: 1) Marketing and digital
ad agencies; 2) News agencies and bloggers; 3)
Peer2peer users (including partnership programs
with Weebly, Wix, Prezi).
.
At Lobster, we understand that we can leverage on
existing social content and make it available, as
opposed to asking the users to post to yet one more
app; we have made social content easily searchable,
and created a user-friendly purchasing and selling
experience. Finally, we are always current on
metadata without storing the content itself and thus
limiting the users on the space used or creating
complex selection mechanisms.
Milestones
MVP launched on Instagram and Flickr.
There are now over 50,000 items in the database,
and we have interest from content buyers to
purchase subscriptions.
Mini Seedcamp Moscow & Web ready 2013
finalist.
Projecting best case revenue at $1m and
targeting 17,5m content pieces in the database in
the next 12 months.
We are raising a 350 k seed round. This will be used
to kick-start our mobile apps and to acquire new
content sources, boosting the user and content
acquisition.
Why Invest?
We are creating the future of user generated content. It is a validated business model and at
the same time an ambitious vision for future, in which we help to commercialise usergenerated content that is currently being pirated or otherwise not fully taken advantage of.
Status: First sales
Europe & US
jdflindt@medarkive.com
@medarkive
www.medarkive.com
SaaS marketing distribution

Jacob Flindt, CEO
7 years in the medical publishing
creating and selling content and
solutions to pharma.
Shiv Kumar, CTO
Johannes Harl, CFO
4 years in web and mobile development.
6 years in SME and startups
Description
Business Model
The MedArkive SaaS platform gives pharmaceutical

marketers control to deliver any content across any
channel together with information about which
messages are consumed by which doctors. This gives
them increased control on marketing costs and the
ability to improve their returns.
We sell subscriptions to pharma to our business

intelligence big data analytics and charge publishers
to secure the content they license to pharma.
Problem/Solution
Pharmaceutical companies spend $27 billion annually
on marketing to doctors. Yet have no verifiable realtime data on which specific campaign elements lead
to more prescriptions and higher revenue.
We help the pharmaceutical industry to deliver high
value marketing content across any channel, drive
user engagement through easy 1Click access to the
content, and track return on marketing investment
on a granular level.
We provide the only integrated delivery tool and big
data business intelligence service in the pharma
sector. The nearest competitors focus on single
elements of campaigns and sales channels.
Milestones
Our sales strategy is based on selling services to
publishers first and using those leads to generate
subscriptions from pharma. Although still in soft
launch, we are building agreements with close to
40% of the publishing market and have great interest
from big pharma.
Market Opportunity
Pharma spend $27 billion dollars per year on
marketing towards doctors, and marketing spend on
digital media is set to double over the next 2 years.
We estimate our market segment to be in excess of
200 million.
We will be raising 500,000 towards building a global
sales organisation.
Why Invest?
With agreements with up to 40% of the publishing market already we are on a fast track to success.
Status: Revenue
UK, US & Europe
info@opendesk.cc
@open_desk
www.opendesk.cc
Design for open making
Ian Bennink
CEO & Co-founder
James Arthur
Co-founder & CTO
Nick Ierodiaconou
Co-founder
Tim Carrigan
Co-founder & CFO
Co-founded two startups & has

worked as Global Marketing
Director for Philips Lighting &
Head of Project Management
for Nokia China.
Full stack developer; cofounded WikiHouse & Green.tv;

worked with Nokia, Sony &
IDEO on crowd-sourcing &
social web platforms
Co-designed the original

OpenDesk and TED Prize
winning WikiHouse open
source construction system.
Previously managing
partner at WPP and
Chairman and CEO of
mobile agency Ad.IQ
Description
Market Opportunity
OpenDesk is a global online marketplace for a

furniture collection that is digitally designed, can be
downloaded and then fabricated locally. OpenDesk
connects customers directly with workshop so that
design furniture made to order becomes accessible
and affordable.
The initial focus of OpenDesk is the 650m

workspace furniture for SMEs in the UK. The
platform is inherently global and suitable for
expansion into consumer home furniture and
furnishings, a market of circa 130b (EU+USA).
Problem/Solution
Today, many consumers and small businesses desire
well-designed, quality furniture but end up buying
from traditional retailers (often IKEA) because the
price difference is just too large.
OpenDesk offers value to customers by connecting
them directly with designers who have high quality
product designs, and makers who can fabricate the
product nearby the customer. This makes OpenDesk
products 2-3 times the price of IKEA products but
only 10-20% of the price of comparable wooden
designer branded furniture.
Business Model
We sell furniture directly to customers from the
OpenDesk website with quality and finishing level
guaranteed. Secondly, we provide a marketplace to
connect customers with local workshops where we
take payment and facilitate the transaction.
OpenDesk offer customers creative, high end
furniture without a designer price tag. There are no
extra costs for small orders or for customizations,
and product delivery is within 10 days instead of 6-12
weeks. We believe it is difficult for competitors to
quickly copy this Open Making system because it
requires very different design & business processes.
Milestones & TractionR: 5 m

Launched July 2013 with an exhibition in the
London Design Museum.
Over 300,000 unique visitors on the site in first 9
months, resulting in >15,000 downloads (paid &
free) and a revenue of 60,000.
Won a 250,000 R&D grant to develop the
platform (which may be patentable).
Why Invest?
Our experienced & award-winning team has identified a substantial market opportunity and is
already generating revenue.
UK, Europe & US
www.paperfold.me
@PaperfoldApp
hello@paperfold.me
Email should feel like this
Shash Deshmukh
Managing Director & Co-founder
Eva Liparova
Marketing Manager & Co-founder
Engineering graduate from Oxford University. Worked

for an angel investor in London & previously founded
a b2b start-up through a regional incubator.
Experienced marketing specialist. Previously ran her

own brand agency start-up and also worked in product
design, social design, advertising and theatre.
Description
Market Opportunity
Paperfold is developing a visual email app for mobile

devices.
There are 4.6bn email addresses in the world and the

number is growing. Email is the number one activity
across all major devices. Digital Marketing relies
upon email for customer engagement more than any
other channel.
Problem/Solution
Email is under-designed and many people find it
frustrating to use.
Paperfold is an email application with a focus on
design and making everyday actions seamless for the
user.
Milestones
Feb 2014
Pitched at LAUNCH Festival, San

Francisco.
Apr 2014
Apple Store special event in San

Francisco.
May 2014
Opened San Francisco satellite office

at WeWork on Market; crossed 2000
signups, 100+ UDIDs. Blog launched.
June 2014
Ran an iOS developer Event sponsored

by Thomson Reuters, NEO, Recce &
Fetch, opposite WWDC.
Business Model
We will make money through enhanced email display
sold to brands on a Saas/rental model.
Target Market
Were targeting 18-35 yr old iPad-owning consumers.
Were looking at two scenarios - raising 1m & raising
2m to support the launch and post-launch.
Why Invest?
Together we have the right combination of a strong, scalable product, experienced management,
a strong fundraising history and a network from which to grow.
Status: Prototype
UK & US
info@passive-eye.com
www.passive-eye.com
Passive Eye
The self-powered GPS locator that never needs recharging

Jerome Rush
Co-founder
Dr Kenneth Tong
Co-founder
Dr JJ Huang
Co-founder
A serial entrepreneur, has founded

and matured many businesses.
Responsible for the concept and
business design.
A noted authority on wideband

design and the RF harvesting
technology.
Responsible for design of the kinetic power

generator, development of the powermanagement control logic, and design of
components on the printed circuit board.
Description
Market Opportunity
Passive Eye is a self-powered GPS locating device that

never needs recharging, making it ideal for personal
use, for institutions such as schools and for keeping
track of an organisation's personnel or valuable
material assets.
The GPS market is valued at over US$28 billion and is

split into 3 broad areas: vehicle-based telemetric
devices, mobile phones and tablets, and portable GPS
locating devices. Our focus is on the portable GPS
market.
Problem/Solution
It's human to delay or even neglect tedious and

repetitive tasks - like battery recharging. If the power
for a device isn't available when needed, a device is
completely useless. For keeping track of vulnerable
people such as Alzheimer sufferers or toddlers, a failure
of a locating device could cause great anguish.
Passive Eye is a portable device that both harvests and
generates all the power it requires on the device itself.
It is self-sustaining, maintenance-free and doesnt need
battery recharging or replacement. Users can set
multiple geo-fences and view location data on a map,
and an alarm will be sent if the 'host' crosses a
boundary. If positioned on something that shouldnt
move, like a valuable sculpture, an alarm will be sent
the moment movement is detected.
Like all other portable GPS devices, Passive Eye displays

the location of the device on a map and provides the
information for users in a web page. All other portable
GPS devices require periodic battery recharging. Our
primary differentiator is that our Passive Eye device is
self-powered and never needs recharging.
Business Model
Revenue is generated by selling the Passive Eye device
plus a subscription agreement that permits the device
to connect to the mobile network for the sending of
location data and for the user to access the web-based
interface.
Current status
R: 5 m
We have built a quantity of pre-production prototypes

for beta & stress testing, and for sales demonstrations
to potential dealers and strategic business & marketing
partners. We have selected the components and chip
sets and are about to engage a designer to produce the
design for the printed circuit board.
Financial Requirements
We are raising 100k for the design and production of a
quantity of pre-production prototypes, built to a high
professional standard, and the marketing effort needed
to generate tangible expressions of commercial interest
in order to support the funding needed for volume
production.
Our Story
When April Jones was abducted in October 2012, a friend remarked that it was a shame you
couldnt put a locating chip in a child. Well I said, even if you could, youd have to keep taking it
out to change the batteries. This got me thinking about the feasibility of a self-powered device
UK, Europe, US
norbert@potentially.co
@potentiallyco
www.potentially.co
Next Generation Talent Development Solutions

Norbert Morawetz
CEO
Abdul Waheed
CTO
Angelo McCaw
Marketing
Trevor Bezzina
Partnerships
PhD in organisational economics and

Lecturer at Henley Business School.
Extensive experience in managing
multidisciplinary teams and research.
10 yrs experience in
software development for
a major publisher. Highly
experienced team leader.
BSc in Business
Information and
author of Monsters
Guide to Teamwork.
MBA. 10 yrs experience

implementing content,
operational and talent
management solutions
Description
Our core expertise lies in occupational psychology, datavisualisation and engaging technology design. We have
developed a talent science solution that fuses intelligent
psychometric analysis with smart technology and
packages it in an incredibly intuitive and visual platform to
enable companies to manage the people-side of their
business more effectively.
Problem/Solution
How do you build the perfect team? And how is it, that
companies bring in smart, experienced talent, only to then
put them in teams and situations where they
underperform, then spend 1000s on training, team
development... There is no perfect team.... but that
doesnt mean we cant use science and technology to help
us build better teams!
Potentially uses smart psychometrics to help companies
understand the strengths and potential of their people
better a great tool for talent development. We then
provide predictive analytics to visualize team dynamics,
identify blockers, and boost team effectiveness a great
new way to manage and appraise teams. We also use
Matchmaking technology to help companies form better
performing teams. Finally, we help in the final stage of the
hiring process to find the candidate with the best team
and organizational culture fit. We are also looking into a
consumer focused version for individuals.
Business Model
SaaS subscription models for HR analytics and recruiting.
Freemium model for Consumer Personality Reports.
Market Opportunity
90% of top companies use psychometrics, creating
a 5bn global market.
UK corporations spent over 8bn on talent
development and improving collaboration
between employees in 2012.
The global self-improvement market is worth
20bn. Over 800,000 people search online for
personality tests, every month.
Platform Rather than producing individual
reports, our platform allows us to
view
personality in context of a team, as part of an
organizational culture etc enabling a whole new
range of analytics
Dynamic questionnaire Same quality results as
top competitors with a third of the questions
Visual, intuitive design drives employee
engagement
Platform + Business Model companies can scale
our solution to their entire business as opposite
just the leadership team
Milestones
MVP tested & developed with over 6,500 users in
Higher Education.
85% of users improved teamwork skills.
First sales of MVP to universities, industry and
recruitment companies.
We are raising 360k to accelerate product and business
development.
Why Invest?
Proprietary, intelligent psychometrics & data analytics, beautiful design, huge market, talented
team. What could be more interesting than understanding people? The human mind is the final
frontier!
Status: First sales
UK & Europe
office@rotageek.com
@RotaGeek
www.rotageek.com
Rotas made easy

Chris McCullough, CEO
Roy Pounder, Chairman
Nick Mann, CTO
Trained as an Emergency Medicine

doctor. Previously co-founded Spiral
Blue Medical Courses, RemedyUK,
and HealthUnlocked (social
networking for patients).
Expert in hours of work and the

European Working Time Directive. He
has published widely on the issue and
was the hours of work lead for the
Royal College of Physicians, London.
Experienced programmer in
environments ranging from large
travel and legal corporations to
small start-ups. Coded the initial
site for HealthUnlocked.
Description
Business Model
RotaGeek delivers online employee scheduling for

businesses, retail and the health sector. We
empower employers to organise and disseminate
employee work shifts. We take away the pain,
headache and tears associated with staff scheduling
and save businesses time and money.
We have a software-as-a-service model, charging a

monthly subscription of between 1 to 10 per
employee.
Problem/Solution
Most organisations schedule staff and many use
paper rosters. These are onerous to generate,
difficult to disseminate and are a rigid one-way
transfer of information that become rapidly
outdated.
We are well placed to disrupt the stagnant rostering
market by virtue of our sector knowledge and agile,
cost-effective solution. Our business & retail modules
exceed the specification of any currently available
competitor.
Milestones
We empower employers to manage staff, create

schedules, manage annual and sick leave, employee
swaps, manage staff across multiple locations,
perform working time directive (EWTD) analysis and
to approve and share schedules in one click.
RotaGeek instantly disseminates shifts and makes
scheduling a dynamic flexible process to support
businesses.
March 2014
Testing with paid users, and first

paying customer acquired
April 2014
First retail contract
May 2014
Accepted into Wayra UK and

secured first national retail trial
with O2
Market Opportunity
There are 3.5M & 154M shift workers in the UK and

USA respectively. At a rate of 1 per user, this market
alone is an estimated 570M. RotaGeek is equally
applicable to European and international businesses.
We are not currently looking for active investment in

RotaGeek. We plan to build a customer base in the
UK over the next 6 months and will be reviewing our
funding position as we consider international
expansion in Q4 2014.
Our Story
RotaGeek began as a solution for doctors in the NHS and in 2014 developed into a full business
scheduling service.
Global (English speaking)
lloyd@skim.it
@weareskimit
https://skim.it
The smart place to save, sort and share the best of the web
Lloyd Jennings, CEO & Founder
Jack Hampson, CMO & Co-founder
Programmer & web designer for over 8 years.

Previously managed a successful events
business at the age of 21, and ran and marketed
a successful online music magazine.
Exited his first business, Adapt-Mobile , aged 25

for $3m. Over 9 years experience in international
product strategy & marketing. Worked as Senior
Director for NASDAQ company, reporting to the
board.
Description
Skim.it is the Pinterest for written content. Our NLP

text summarizer allows you to skim large web articles
into short 100 word summaries. Making it easy to
save for consumption later (on mobile devices), or
share valuable info with friends and colleagues.
Although we are not alone in this space, we have a

superior edge with our summarization API allowing
users to quickly skim read links to get the best bits.
Our competitors have been successful in one area or
the other, focusing on saving images or saving for
later with very complex user interfaces. We have
simplified the whole concept to make it as easy as
clicking a button.
Problem/Solution
With over a trillion web pages in existence, there is
so much information at our fingertips. But what do
we do with the good content that we find? Current
tools for saving and sharing are intrusive and lead to
information overload.
Skim.it creates skim-readable summaries of what you
discover online and lets you sort them by topic for
future reference and for sharing with like-minded
friends and colleagues.
Milestones
Market Opportunity
In March, we pivoted away from a news-based

concept and have built a beautiful, responsive MVP
in just 2 months. We have recently launched our
Beta product, and are growing our highly engaged
user base at an average of 1.5% per day, with a 36%
bounce rate, and an average time on site of 11mins.
We are also in talks with 3 large corporations,
including a FTSE 100 company who are testing our
NLP API for use in their product.
We will initially be targeting bloggers and publishers.

The digital 1% of internet users that produce over
300 million blogs worldwide, in an industry that is
worth over $62 billion.
Business Model
We charge subscription fees for private canvases.
We also allow general users to opt in to an ad share
CPM model. Finally, we license our summarization
API to businesses with text heavy data to assist in Big
Data analytics, visual representation, or for more
digestible consumption.
We are raising 400k Seed investment for a 12

month runway. Over 50% funding has already been
pledged by 3 Angels.
Why Invest?
We have an experienced team of successful entrepreneurs and developers and a product that is
valuable not only for the consumer market but also for medium to large businesses. We are
already demonstrating traction and have 3 committed investors.
Status: Revenue
Europe, US, Australia, Latin America
luka@sqwiz.com
@sqwizapp
www.sqwiz.com
Instant website builder for small businesses
Luka Pecavar
CEO
Zare Manojlovic
CTO
Jure Smrekar
CPO
Janez Smrekar
CDO
Has founded and exited successfully

from several companies. Expertise
in marketing and product
development
10 years experience in
web-based businesses
web/mobile business
graphic/web design
Description
Market Opportunity
Sqwiz is an instant website builder for small

businesses. In less than 30 seconds, it builds a mobile
ready website on top of users' existing Facebook
pages. The new website is pre-filled with content
from the relevant Facebook page and stays
connected with it for further content updates.
There are more than 25 million small business

Facebook pages that are active, and over 40% of
these don't have a website. 75% of SMEs don't have
a mobile website.
Problem/Solution
Many business owners struggle to prepare the initial
content for their website before its first launch. On
the other hand, it's very common for them to post
content on Facebook. Many of them even start as a
Facebook-only web presence.
We developed a unique "go to market" concept that

is minimizing our customer acquisition costs. Our
automatic system pre-builds a personalised
experience for each user and follows him after they
leave Sqwiz.
Milestones
R: 5 m
With Sqwiz, those businesses can reuse the content

they already created on Facebook to quickly build a
personalised, mobile-ready website. Sqwiz also saves
them time afterwards when they are updating
Facebook page, because they are also updating their
website at the same time.
Launched Slovenian version, which is currently

hosting close to 1000 websites. Since the
introduction of premium plans in April, we have
generated around 10,000 of revenue. Secured
24.5k angel investment.
Business Model
We're charging monthly/yearly subscription for

hosting a website. Additionally we'll add a marketplace for copywriting, translation, simple design jobs
etc.
Sqwiz have raised 75k. We are planning to start

raising a 700k round in November, which will be
used to expand the team and expand to the US,
Australia and South America.
Why Invest?
We address a huge, underserved market and have very low customer acquisition costs. We have
already completed proof of concept and are generating revenue.
Status: Revenue
UK, US & Europe
www.justyoyo.com
@justyoyo
info@justyoyo.com
Pay fast, get rewarded

Alain Falys
CEO & Co-founder
OB10 founder ($550m exit), Buy-Vip
(exit) and Visa.
Michael Rolph
CCO & Co-founder
Previously worked with FirstData,
PayPal, Barclaycard and Zapp.
Dave Nicholson
CPO & Co-founder
Founder of Zopa, and worked
previously with Egg and Smile.
Description
Business Model
Yoyo is a marketing engine for offline retailers,

powered by in-store mobile payments. Yoyo makes
mobile relevant for retail in the physical world. It is a
fast and easy way for consumers to pay and get
rewarded at different retailers with a single
destination app (think Starbucks payment and
loyalty app for multiple retailers).
Percentage of transaction volume paid through Yoyo

(up to 2.5%) plus a percentage of the value of offers
redeemed by existing or new customers (up to 20%).
Customers use Yoyo for free.
Problem/Solution
Consumers face long queues and irrelevant offers,
while retailers face long queues and a lack of
knowledge about their customers.
Yoyo integrates with existing retailer Point of Sale
(EPOS) to deliver seamless mobile experience to
consumers while also providing a web-based
automated marketing engine that uses insight from
transactions and basket data to manage loyalty and
target customers with offers.
From the customers perspective, downloading the
Yoyo app allows them to create an account, top up,
pay quickly, automatically collect loyalty stamps or
points, receive and redeem rewards and offers,
check transaction history, and share with friends.
Market Opportunity
Our prime target is high street retail chains with high
level of footfall in large urban areas, initially in the
food and beverages sector (UK alone represents
11bn). Our initial focus is to create a consumer
network through universities and corporate
campuses in London to bring to high street retail
chains.
Yoyo combines payment and loyalty in a single
proposition, whereas competitors such as PayPal
or Square focus only on the mobile payment
aspect.
We are creating a large consumer network via
university campuses in order to attract national
chains.
Yoyo turns EPOS vendors into resellers of Yoyo
with a revenue share deal. Therefore, one
integration with an EPOS software creates
hundreds of new Yoyo retailers and high barriers
to entry.

Yoyo was founded in 2013, with VC and business
angel backing. We launched at Imperial College in
January 2014, where we are live in 35 outlets and
currently processing over 30k transactions per
month. By July 2014 Yoyo will have 5 universities
live, in addition to 2 independent chains and 2 EPOS
vendors.
We closed a $5m seed funding round in May 2014.
We will be opening the next round soon.
Executive Summaries
Wayra UnLtd
Status: First sales
UK
Andy.davis@applyed.co.uk
@ApplyedUK
www.applyed.co.uk
UCAS for primary and secondary schools

Andy Davis
CEO
Joshua Evans
CTO
Former Wayra Programme Coordinator and

Business Developmer for a mobile app. Also
previously co-ran a social enterprise and cofounded a football site in 2010.
Founded GraduateApplications.com. Former

Product Manager and Data Analyst for Dunn
Humby. 1st Class degree in Chemical Engineering.
Description
Business Model
For Schools, Applyed digitises admissions and

provides data analytics on potential students.
For Parents, Applyed is a platform to find the best
education for their child.
We charge schools a fixed annual licence fee, plus a

set-up fee. We also provide data to schools, which is
free for all schools in year 1.
Problem/Solution
We are the first school-focused product in this

market.
The admissions process is archaically paper-based,

making it costly, laborious, time consuming and
stressful for both schools and parents. Schools also
dont know what schools theyre losing students to.
Currently, parents find it difficult to find the best
school for their child. This is due to a lack of
transparency around what is available.
Applyed is a digital admissions platform and data
analytics tool for schools, saving time, money and
stress for both schools and parents. The data
provided to schools informs them which other
schools students are applying to and rejecting/
accepting over their school.
For parents, Applyed provides a platform for entering
school preferences and identifying the schools that
best suit the requirements of their child.
Market Opportunity
We have strong connections with schools and
relevant commercial and technical experience.
Traction
Contacted by 23 schools.
Entered advanced negotiations with Forest
School and Felsted School.
Started conversations with a pipeline of 7
schools and a consortium of 24 nurseries.
Social Impact
In Q3 2014, well be raising 250k to expand our

sales and development team.
We help parents find the best education for their

child, reducing the barrier to entry for disadvantaged
families.
Our Story
Last year, my younger sister applied to 7 independent schools. The whole application process was painfully
paper-based, so having identified this problem, I created a solution to it.
Status: Alpha testing
UK
hannah@pocketexplorers.com
@pocketexplorers
www.pocketexplorers.com
Connecting digitally-savvy kids to the outdoors

Hannah Catmur, CEO & Founder
Tom Miller, Content
International Design and Communication graduate
Game designer with expertise in computer graphics

and programming.
Description
Business Model
We connect children with the natural world through an

iPhone app, website and offline content. Weve taken
the best bits of kids social networks, like Moshi
Monsters and Club Penguin, and bridged this with real
world outdoor activities to create the ultimate
entertainment platform for kids aged 5-11 and their
parents.
The platform will be free, but there will be an upgrade

to a membership package for premium content.
Revenue will also generated through in-app purchases,
the sale of merchandise, and relevant advertising.
Finally, we will provide data to select partners (e.g.
information on footfall, activity and engagement).
Problem/Solution
Children have become disconnected from the outside

world, and 43 million children worldwide are classed as
overweight. Parents need ways of entertaining their
children, whilst recognising their new digital interests;
schools are looking for ways to augment their students
learning outside of the classroom; brands are looking for
ways to reach families in an engaging way; and outdoor
attractions want to appeal to a new digital generation.
Our first product, PocketExplorers, is a digital platform
encouraging children (under 12s) to be more active and
explore the great outdoors. We aim to be the brand for
todays young explorers growing up in a digital world by
combining the best elements of online and offline in a
new exciting interactive platform.
Milestones
We have a strong brand, content and partners: We

have worked closely with focus groups to develop a
brand relevant to our audience, with lots of engaging
content available from launch, and key partners on
board to help drive engagement.
The iPhone app and website have been built and

are in private alpha for testing and bug fixing
before Beta release and App Store roll-out.
Expected release date of June 2014.
Seed Funding: 20,000 in funding to build the
mobile app and website
Opt-in database: Over 3,000 contacts in key target
audience (parents of children aged 5-11)
Market Opportunity
Our addressable UK market is the 4.8 million primary
school children aged 5-11 and their parents and schools.
The outdoor retailing industry is a large and growing
market worth 1.5 bn.
Social Impact
Wildd provides a platform to enhance learning, play
and interactions with nature and the outdoors.
Hannahs story
During my degree, I researched heavily into technology, specifically its growing popularity and
the effects of this on a young generation. It became apparent that children were not spending
enough time outdoors; they were becoming less active and losing touch with the natural world.
Status: Revenue
UK & Europe
deven@policyinpractice.co.uk
@deven_ghelani
www.policyinpractice.co.uk
We make policy work for people on the frontline

Deven Ghelani
Founder & CEO
Lisa Stidle
Head of Operations
Mashhood Rastgar
CTO
Expert on welfare policy with

previous roles at the Centre for
Social Justice, KPMG, a VC-backed
start-up & a top 30 law firm.
Combines an MSc in Poverty and

Development with experience in
frontline roles at poverty-related
organisations.
Lead developer, with a 1st in

Computer Science from UCL.
Description
Market Opportunity
We address the welfare system and focus on

supporting people on low incomes. We have
outcome-focused, scalable software that has
improved peoples understanding of welfare reform,
helped people into work, increased the effectiveness
of support services, and led to direct cost-savings for
our clients.
The current UK market for our benefits software is

12 million per year. We have just launched a new
integrated budgeting product, which doubles our
TAM and are exploring international expansion in
Ireland and Spain
Problem/Solution
The current welfare system is incredibly complex,
hard to understand, and process-oriented. Our
customers are managing the biggest change to the
system since its inception, affecting 19m individuals.
Our software makes the incredibly complex welfare
system clear and simple for people to understand.
Our tools are outcome-focused and visual, helping
people to identify tangible ways to increase their
incomes.
Social Impact
Users of our software are 7 times more likely to
understand their benefit entitlements and welfare
changes. We have helped clients get 3 times as many
people into work. We reach 20,000 users each
month.
We are policy-led experts with practical frontline
experience and are at the heart of major reform to
the welfare system. An outcome-focused approach is
at the heart of our products and services. Our
competitors reflect the process-driven nature of the
current welfare system.
Milestones
Apr 2012
Jun 2012
Feb 2013
Oct 2013
Apr 2014
May 2014
#1 on Google
Unltd level 1 Award Winner
Free app launched
First policy report commissioned
New budgeting product launched
Winner of UnLtd Big Venture Challenge
Business Model
We sell an annually-recurring software licence for our

services to intermediaries (e.g. local authorities,
housing associations). This is supplemented by policy
and consultancy services.
We will be raising 160k in 2015-16
Our Story
Our founder claimed benefits and saw how the welfare system works (it doesn't). He is now a
recognised expert on welfare policy at the heart of the biggest change to the system since its
inception. Policy in Practice is at the heart of making welfare work.
Status: First sales
UK
info@proversity.org
@proversity_org
www.proversity.org
The digital university built by employers

Carl Dawson
Managing Director
Krishan Meetoo
Creative Director
Kwabena Aning
CTO
Paul Merrick
COO
HR Director with 12 years

experience in the tech and
nuclear sectors. Has successfully
built early-stage companies and
spin-outs.
Tech geek with 9 years

experience in disrupting
products (BBC, NHS &
JLR). Champion in Lean
startup and UI/UX design.
14 years specialising in
System Architecture,
Analytics and APIs with
DataCenterDynamics and
Pepsi. Lectures at UL..
Lecturer at University
of Manchester and 20
years as a professional
development expert
for brands.
Description
Business Model
Our platform bridges the gap between employers and

education through free courses delivered 24/7 on any
device, linked to career opportunities for youngsters
who are Not in Education, Employment, or Training,
school leavers and graduates.
Employers provide the revenue stream for Proversity

by paying for course development and hosting on our
platform.
Problem/Solution
Education was not designed for the challenges learners
face today, including rising tuition fees, a highly
competitive job market, and limited exposure to
professional work environments and opportunities. Nor
is education prepared for the challenges of todays
employers, which include skills shortages, globalisation,
demographic shifts and rapidly evolving technologies.
We work with employers to build education
programmes that help to attract, recruit and develop
early career talent from all social backgrounds. Learners
are provided with opportunities to learn for personal
development,
professional
development
and
employment.
We have a second mover advantage in terms of

technology, with the likes of Coursera & Udacity
having developed MOOC solutions, and we have first
mover advantage in our target audience of AIM and
FTSE-listed companies.

1st Round of funding (55k) achieved.
Product MVP developed & testing with D&AD.
Pilots being produced with Lloyd's Register and the
Institution of Engineering and Technology.
Contract signed with Lloyd's Register, Secured Bank
of America, and Network Rail.
Market Opportunity
Social Impact
Global Sector Value and Growth:

Corporate eLearning Market ($25bn dollar 25.2%
CAGR)
Global Recruiting Software Market ($1.2bn dollar
14.5% CAGR)
MOOCs Market (3.17m users 24% CAGR)
We are changing the way that employers source talent

to include a far more diverse audience, as well as
supporting school & university leavers in employability
skills
Why invest?
We are a ruthless blend of experience, innovation and delivery - spanning a huge swathe of
cultural and demographic backgrounds, yet with one aim - connecting globally employers and
talent based on ability not background.
Status: MVP
UK
hello@thisisrepresent.com
@ThisIsRepresent
www.thisisrepresent.com
Show what you can do
Bruno Hannibal-Taylor
CEO
Michael Blatherwick
Developer
Boris Divjak
UX Designer
Dave Flectcher
Board Member
He has the vision and the drive.

Previously ran a service design
consultancy
Has been writing code since

he was a child
10 years agency experience.

Understands what we need
to build and why.
12 years experience of
running a software
agency
Description
Market Opportunity
Represent is a software company building a professional

platform to help connect vocational students and local
employers.
500,000 school leavers each year dont go to

university.
510,000 apprentices started in 2012.
85% of all apprentices are employed by SMEs.
50% of business plan to offer apprenticeships within
the next 5 years.
Problem/Solution
Lack of work experience makes it difficult to stand out.
Traditional CVs are a struggle to write and dont give
employers evidence of skills or personality. Meanwhile,
employers are overwhelmed by generic and irrelevant CVs,
and shortlisting processes are a lottery.
Represent is an alternative CV platform that helps young
job seekers to showcase their skills, interests and character
and connects them to matching career opportunities. We
provide local employers with a self-service junior
recruitment platform to find bright young talent.
Social Impact
Our premise is that by helping young people showcase
their skills through projects and personal experiences,
employers will find it easier to identify their talent.
Our current aim is to have 100,000 college leavers and
students creating and sharing their profiles to secure jobs
within the next 2 years
Business Model
Traditional jobs boards ask for standard CVs and offer
passive job notifications. Our technology will actively
recommend opportunities based on evidence of skills and
interests.
For employers, major Jobs boards such as Monster
generate too many inappropriate candidates of all ages.
Recruitment consultancies are too expensive and
inappropriate for junior roles.
Milestones
2 pilots delivered with youth organisations and
schools.
Secured funding and support from Telefonica, Nominet
Trust, Big Issue Invest, Young Foundation ,and UnLtd
Currently developing closed beta due to launch in Sept
2014.
Revenue will come from pay-to-advertise opportunities

and a monthly subscription model for apprentice
recruiters.
Why invest?
We are a dedicated team who are passionate about changing young peoples lives and have
leveraged great support from national partners with the potential to deliver at scale.
UK
info@roadio.com
@RoadioHQ
www.roadio.com
The essential app for driving instructors and learner drivers
Mawuli Ladzekpo
Co-founder
Nick Daniels
Co-founder
Nick Rowley
Advisor
Son of a driving instructor, background in

entrepreneurship (founder of national
financial publication for young people) &
finance (investment banking and venture
capital). BA Hons PPE from Oxford
University.
15+ years in mobile and web

development at organisations such as
the BBC, Forward Internet Group. MSc
Engineering from Durham University.
Founder and CEO of a2om,

international driver training
organisation
Description
Market Opportunity
Roadio is an app that helps young people learn to drive

better and more safely.
The learner driver market is a gateway to multibillion

pound markets such as car purchasing (60 billion UK),
car financing (88 billion UK) and car insurance (19bn
UK). Roadio is positioned to be the entry point to these
segments.
Problem/Solution
Despite 1.2 million taking their driving in the UK test
each year (spending on average 1,000+ in the process)
the majority fail, and of those who pass, one in five go
on to have a road crash within 12 months.
Through the Roadio app, learner drivers can connect
with their instructors to log all practice, track progress so
they can visually and objectively measure their increased
driving proficiency, and access a growing set of researchbacked educational resources.
Social Impact
Road crashes are the biggest killer of young people in
the UK and globally. Our tools, resources and business
model produce better trained, safer drivers and target
key issues that are not addressed by the traditional
driving test. Our key social impact KPI is the number of
learner drivers who use our app and avoid experiencing
a road crash within 6 months of passing their driving
test. 1 in 5 people on average crash within 6 months of
passing our app is designed to reduce that statistic.
Business Model
We generate revenue through advertising targeting the
desirable 18-25 age group and lead-generation revenue
from car insurers, manufacturers and suppliers.
Beyond the UK, there are an estimated 13 million

learner drivers annually across Europe and up to 51
million globally.
We are bringing together in one app all the different
services people need in order to become ready to pass
their test; we have established priceless key industry
relationships, and we know the market well because
driving tuition is the family business
Milestones
We have secured distribution arrangements with the
leading driver safety resource company in the UK.
Roadio is also provided to Michelin employees as an
employee benefit - they are required to use the app to
learn in exchange for free driving lessons.
We are seeking to raise a 150,000 angel round to
support product development and growth
Why invest?
We are the early-movers in a market which has so far been underserved by technology, despite
clear demand. Our product, skills and industry relationships mean we're poised to win the
driver training market.
Status: MVP
Global
nick@thebuskingproject.com
@buskingproject
www.thebuskingproject.com
Keeping free art on the street

Nick Broad
Founder
Vivian Doumpa
Researcher
Has been filming and writing about buskers for the

last eight years, and running The Busking Project
for the last four.
Presented previous work on street performance

to the UN, and will do so again in September.
Description
Market Opportunity
We give buskers a way of receiving digital donations on

the street, selling CDs, connecting their in-person and
online audiences and gaining recognition for what they
do. Through them, we reach their audiences, who can
see whos busking in the vicinity right now, find the
worlds best buskers, become their biggest fans, and
go on Geocaching-style busker treasure hunts.
A single busker has a minimum of 1,000 people walk

past per day. Thats 200,000 a year. We believe each
busker is worth 10 in sales. There are roughly 0.25
million buskers worldwide (several thousand in the UK
alone), and dozens of international buskerfests.
Problem/Solution
Street artists face several problems. These include
attracting donations in a cashless society, negative
stereotypes about busking, performing to a crowd who
never know who you are, and the difficulty of getting
"discovered" on the street.
Our app gives a digital solution to sell music and make
digital donations via phones, while also linking buskers'
live and online social networks; our products (books,
documentary, press) dispel misconceptions; and our site
helps buskers be discovered.
Social Impact
Busking has lifted many people out of poverty, and it is
live entertainment that everyone has access to (even
beggars). Were stopping busking being legislated out of
existence. We want 25,000 buskers signed up this year.
Business Model
We will take 10% of busker album sales; provide a
freemium service; merchandise; and sponsorships. We
will be giving buskers a financial incentive to connect us
to (and sell to) their audiences.
Were already active in 55 countries, having spent four

years creating a reputation amongst this naturally
cynical social group. Its an undervalued market, and,
as such, there is nobody else catering specifically for
buskers on a large scale, and even those who cater
locally do not offer the same features or as wide a
network.
Milestones
Over 685 buskers registered from 55 countries, and
we haven't begun a marketing campaign yet (we
just post to Facebook).
1 million video views.
Featured on US National TV.
Press in 13 countries, including Independent, CNN
Go, Guardian, BBC, Channel Thirteen, CBC, NME
Magazine.
MVP launched.
Book published.
Invited to present our work to the UN in
September.
Our story
I lived with a man who made people weep, children dance, strangers make eye contact and
commuters miss their trains, with just his violin. Yet what he was doing is illegal.
Europe, Latin America, Asia
mariaz@tonguesten.com
@weareT10
www.tonguesten.com
Learn through what you love

Jonathan Walton
CEO
Ronald Zeleznjak
CTO
Anna Walton
Chief Research Officer
Serial entrepreneur in music

and media, and language
enthusiast. Previously Director
at Lemez and Fridel.
Over 9 years experience as an

app developer. Previously
Senior software developer at
Five Minutes Ltd
Counselling psychologist with a

background in child
development. Previously
Director at Yummy Discoveries.
Description
Market Opportunity
Tonguesten uses artificial intelligence to map video

subtitles and music lyrics onto educational frame-works
for learning English (ELT).
The English as a foreign language industry is expected

to reach $200 bn by 2017, with 2 bn people learning
English by 2020 - but only 4% of the content is digital.
The demand for digital content learning is evidenced
by competitors' rapid growth (e.g. Busuu, Voxy,
Duolingo, Babbel).
Problem/Solution
Learning English is hard and boring for both native and
non-native speakers. Beginners have a churn rate of
>75% in current solutions, and 1 in 5 school leavers are
unable to read properly.
Instead of trying to change behaviour, Tonguestens
solution rides on top of what users already do. Our first
product, Rebeats, is a wrapper on top of YouTube - the
simplest game on the market to improve your English. A
mobile, gamified, adaptive and personalised learning
experience.
Social Impact
Our product is available free to end users on a B2C basis
in same-language literacy, ensuring maximum social
impact for state schools by removing cost from the
equation entirely.
Business Model
We crowdsource semantic data about our content for
sale to advertisers, publishers and rights holders.
We also sell our core technology and wrapper as a real
time engine to existing rights holders to allow users to
use their normal viewing habits to improve English.
Finally, for the B2C market, we create automated
educational games using proprietary content.
All existing education materials are manually created,
making language books expensive for end users. Our
model disrupts the "buy a book a year" model of ELT
with a digital solution that is personalised to each
user's interests. Our AI technology gives us a pipeline
of products in both B2B and B2C sectors.

IC Tomorrow Digital Innovation TV winners, 2012.

TSB Smart Grant for Innovation winners, 2013.
Public Beta launched in May 2014
Robust partnerships for testing language school
students worldwide (Brazil, Bosnia, UK)
We are seeking 500k to grow the team, build out the
product, strengthen IP and acquire customers.
Why invest?
Tonguesten's long pipeline of products will disrupt education thanks to its artificial intelligence
technologies and original IP that is hugely, quickly and easily scalable. We are a company with a
serious long term vision.
Status: Revenue
UK, US & Latin America
andres@virtually-free.com
@VrtlyFree
www.virtually-free.com
Serious games to improve mental health
Dr Andres Fonseca
CEO
Dr Russell Green
Consultant Psychiatrist
Richard Flower
CTO
Consultant psychiatrist and a selfconfessed geek, he knows about the mind

and computers. Member of the Royal
College of Psychiatrists.
A practising psychiatrist, member of

the Royal College of Psychiatrists, and
resident arachnophobe.
20 years experience of
developing games, including
Tomb Raider.
Description
Business Model
Virtually Free develops diagnosis-specific software

that delivers evidence-based computerised cognitive
behavioural therapy using games and game dynamics
to maximise engagement.
We currently generate revenue via consumer app

sales. Our future B2B model is selling licenses to
corporations and insurers for prevention / less costly
treatment and to therapists/providers to reduce
face-to-face therapy consultation time and make it
more productive.
Problem/Solution
1 in 4 of us will suffer from mental health problems
at some points in our lives. The large majority are
best helped by therapy but access to it is limited by
long waiting lists or high costs. Self-administered
computerised cognitive behavioural therapy works
but only 10% of people who start finish the
treatment course.
Virtually Free adapts proven computerised cognitive
behavioural therapy methods and deliver them as
mobile apps with high production values. We use
games and game dynamics to maximise engagement.
Traction
We have released 2 apps in the last 9 months, and
have seen over 16,000 organic downloads, over
5000 in revenue, and 70% completion of Phobia
Free. We have also received significant global media
attention.
Social Impact
We aim to improve the worlds emotional health
through the use of technology by making therapy
more appealing, more accessible, and more affordable.
Market Opportunity
We are focused on the anxiety disorders market,
which is estimated at $50 bn in the US alone.
Why invest?
We will be the global provider of self-administered therapy worldwide solving an enormous
global problem

Wayra London 2014 Portfolio

Transféré par

Informations du document

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Wayra London 2014 Portfolio

Transféré par

Droits d'auteur :

Formats disponibles

Wayra London

Wayra UK Executive Summaries

Wayra UnLtd Executive Summaries

Overview of Wayra UK Companies

Overview of Wayra UnLtd Companies

The Busking Project

Status: Beta testing

Intention-based messaging for mobile and wearable devices

Our product, iwunta, is a messaging platform that

When users broadcast what they do, we couple with

Every time people want to go out with friends, they

We have key international partnerships, prior B2B

Status: First sales

Health & Wellness with Doutissima

Olav Ostin, Chairman

CEO and Founder Chairman Brandalley UK,

Managing Partner at DFJ Esprit Secondaries.

Online web site about health and beauty in Brazil;

We have competition in Brazil but we are currently

Milestones & Traction

E-health in Latin America is still a relatively open

Status: Beta testing

Designer, previously worked freelance for

Experienced entrepreneur and salesman, with

Earnt is a mobile advertising platform that allows

Other rewards platforms operate on the principle of

We charge brands a fixed fee per reward claimed.

Passionate about personalising medicine

Geneix is a digital healthcare company specialising in

Electronic medical record providers (EMRs) are our

The healthcare IT industry is set to grow to $56.7

In 2013 we won 48,000 in a competition run by IC

We licence our software to electronic medical record

Status: First sales

Hardware-free 3D Indoor Navigation

Pablo Garcia-Morato, CTO

Jorge Garcia-Morato, COO

Serial Entrepreneur with expertise in

Serial entrepreneur with expertise in

Previously founded a start-up in the

2 pilots in Israel (Azrieli TLV, Grand Kanyon Haifa)

Information at the speed of business

Glenn Hilliam, CTO

David Monks, COO

Previously Chief Architect, Exxova. Coinventor of the MyBI 2Go technology

Previously VP Global and VP Channels,

iNovar has 2 main areas of expertise; the creation of

License revenues and/or subscription revenues, in

Sales operations commenced and first

May 2014 Awarded

Telefonica Global Services

June 2014 5 clients so far: Met Police, Marks &

Status: Beta testing

Leveraged sports betting

Miguel Garcia Martinez

Victor Vallejo Carballo

6th year career software engineer. He

Sports trader for a major

Levbet is a derivatives trading platform for sports

LevBet derives revenue by market making (we make

Apr 2014 Commenced Beta testing

10% per year growth for the last decade

May 2014 Secured 67,500 investment

Market size would double with the likely