OUGD601

Context of Practice 3: Practical and Synthesis

Grace Buckley

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OUGD601

Context of Practice 3: Practical and Synthesis

Grace Buckley

Concept and Synthesis

In the essay Ferrero Rocher was identified as a luxury brand of chocolates that claims to be making
sustainable choices with the material choice and design of its packaging. However, just by examining
the packaging of its 16 pack (above) it was evident that it could be improved further. The plastic box is
made with rigid polystyrene which is difficult to recycle and the layout of the chocolates inside means
that there is a lot of excess space not being used.

Therefore, in a response to the essay findings, a medium Ferrero Rocher pack containing 14 chocolates
was designed (above right) with the objective of being more sustainable whilst maintaining a luxury
aesthetic, in order to prove that the luxury sector can be more environmentally responsible.

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OUGD601

Context of Practice 3: Practical and Synthesis

Grace Buckley

Colour Scheme and Stock

Honeycomb Formation

Foiled Logos

It was decided that the box would be a neutral cream colour with
brown and gold accents to stay in keeping with the existing Ferrero
Rocher branding. This is so that it is still recognisable to customers.
Brown stock and different coloured accents were tested but the
cream was chosen because it looked the most luxurious and allowed
for a contrast in colours. The stock is 300gsm FSC certified paper
which is thick enough to be constructed into a sturdy container for
the chocolates. The chocolates were left in their gold wrappers
but the brown paper cases were removed to allow the chocolates
to arrange themselves naturally in the box. It also minimises the
excess packaging.

The box was designed hexagonally so that when the chocolates

are placed inside, they assume a honeycomb formation which
means that they take up all the available space, minimising waste.
Also, when the individual boxes are placed into an outer or on the
shelf in a shop, they can be arranged in a way that maximises the
available space.

Brown, gold and champagne coloured foils were tested for the two
logos that appear on the outer and inner lid of the box. Gold was
eventually chosen because it provided enough contrast against the
cream card whilst maintaining enough shine. It is also in keeping
with the existing Ferrero Rocher branding. The use of the foils was
decided in order to maintain a luxury aesthetic, but keeping it as
minimal as possible, ensured that it wasnt too excessive.

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OUGD601

Grace Buckley

Context of Practice 3: Practical and Synthesis

Cut Out Pattern

Inner Lid

Base

The sides of the box were die cut by hand in a pattern of abstract
triangle. They are inspired by the existing pattern moulded into
the plastic of the 24 pack of Ferrero Rocher. This was to make an
individual response that echoed the existing design. The foils are
visible through the miniature windows to give the consumer a hint
of what is held inside.

There are two lids to seal the box which is a compromise between
being environmentally friendly and being suitable for display and
transportation. The first lid maintains the luxury feel, while the inner
lid is sealed with a tab to keep the chocolates in place. When the
inner lid is lifted, a foiled logo is revealed which reflects the gold
wrappers opposite.

The information on the base was kept to a minimum with only the
most essential details printed to minimise ink usage. It was printed
in the brown colour of the Ferrero branding in order to contrast
with the stock to ensure good readability. Details were added that
tell the user what to do with the packaging once they have finished
eating the product: reuse or recycle. Any details considering
responsible disposal are not currently included on Ferrero Rocher
packaging.

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OUGD601

Context of Practice 3: Practical and Synthesis

Grace Buckley

Finished Product
Overall, the packaging is a compromise between luxury and
sustainability, and is realised in the best way possible with limited
resources. It maintains the Ferrero Rocher branding, but makes

use of the structure and cut out elements to provide individuality

instead of excess ink and surface design.

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