SOTI Brand Guidelines 2014

SOTI
Brand
Guidelines
2014
CONTENTS
Legal:
Guidelines for Using SOTI Logos and Trademarks
SOTI Brand:

Logo 5
Typography 6
Enterprise Products:

MobiControl 7
Altatude Partner Program
MobiAssist 14
MobiScan 17
Pocket Controller for Enterprise
11
20
Pocket Controller Pro for Blackberry
23
Pocket Controller Pro for WIndows
26
Pocket Controller for Android
29
Consumer Products:
SOTI Brand Guidelines 2014
page 2
SOTI / Legal
Guidelines for Using SOTI Logos and Trademarks

Soft Object Technologies Incorporated, globally
known and operated as SOTI, prides in the
development and protection of its logos, trademarks,
service marks, trade names, trade dress, and
copyrights (SOTI Marks) and reserves all rights of
ownership in all active and pending SOTI Marks.
The following guidelines are for SOTI licensees,
authorized resellers, developers, customers, and
other third parties wishing to use SOTI Marks or
images in promotional, advertising, instructional, or
reference materials, or on their web sites, products,
labels, or packaging. Use of SOTI Marks may be
prohibited, unless expressly authorized.
If you are a licensee of a SOTI Mark and have
been provided with special mark usage guidelines
with your license agreement, please follow those
guidelines. If your license agreement does not provide
usage guidelines, then follow these guidelines. If you
are an authorized SOTI Reseller you may be subject
to additional restrictions.
SOTI Marks are valuable assets. In following these
guidelines, you assist SOTI to protect its valuable
mark rights and strengthen the SOTI corporate and
brand identities.
By using a SOTI Mark, in whole or in part, you are
acknowledging that SOTI is the sole owner of the
mark and promising that you will not interfere with
SOTIs rights in the mark, including challenging
SOTIs use, registration of, or application to register
such mark, alone or in combination with other words,

anywhere in the world, and that you will not harm,
misuse, or bring into disrepute any SOTI Mark.
The goodwill derived from using any part of a
SOTI Mark exclusively inures to the benefit of and
belongs to SOTI. Except for the limited right to use
as expressly permitted under these guidelines, no
other rights of any kind are granted hereunder, by
implication or otherwise. You take full responsibility
for any misuse, unauthorized use or damage caused
to any party as a result of your use of the SOTI Mark.
If you have any questions regarding these guidelines,
please contact to your SOTI representative or submit
your query to SOTIs legal department.
SOTI Logos
A logo is a work of art and as such, SOTI carefully limits the use of its logos. No third party may use SOTI logos
unless it has the express written permission of SOTI, or is licensed by SOTI to do so. The following guidelines
are the limited circumstances under which third parties may use SOTI logos. SOTI logos must always be used
pursuant to the specifications of the guidelines to follow. Any use outside of these specifications is strictly
prohibited.
Third parties may only use SOTI logos without a license only under the following limited circumstances:
(i)
In advertising, marketing collateral, or a website that reference your connection with SOTI provided
that the area in which the SOTI logo is used includes the corporate logo of at least one (1) other
company with which you have a similar relationship.
(ii)
In an area of a website, advertising, or marketing collateral exclusively dedicated to the sales of SOTI
products, and in such a manner that associates licensed SOTI software with the SOTI corporate logo.
The following guidelines must be followed for all use of SOTI logos:
1. The logo may not be used in any manner
that might imply that any non-SOTI materials,
including but not limited to goods, services,
websites, or publications are sponsored,
endorsed, licensed by, or affiliated with SOTI.
2. The logo may not be displayed as a primary or
prominent feature on any non-SOTI materials.
Third parties using the logo pursuant to these
guidelines must also display in the primary and
more prominent position, their own logo(s),
business name, product names, or other
branding.
3. The logo may not be imitated or used as a

design feature in any manner.
4. The logo may not be used in a manner that
would disparage SOTI or its products or
services.
5. The logo must be used as provided by SOTI
with no changes, including but not limited to
changes in the color, proportion, or design, or
removal of any words, artwork, or trademark
symbols. The logo may not be animated,
morphed, or otherwise distorted in perspective
or appearance.
page 3
SOTI / Legal
SOTI Logos
(ctd.)
6. Use only approved SOTI logo artwork.

7. To properly stage the logo, a minimum clearance
between the logo and other elements must be
maintained.
8. The logo must always be at least 60 pixels in width.
9. The logo must appear only in a horizontal position.
10. The logo must stand alone and may not be
combined with any other object, including but not
limited to other logos, words, graphics, photos,
slogans, numbers, design features, or symbols.
11. The logo must not be incorporated or used in any
manner as part of, or in close proximity to another
companys name, domain name, product or service
name, logo, trade dress, design, slogan, or other
trademarks. The logo must never appear with
any other symbol or icon (except the registered

trademark symbol); contained within a box, circle, or
other shape; or combined with any other name, logo,
or icon to create a co-branded logo.
12. The attribution clause must accompany use of
the logo.
13. Neither the logo nor the SOTI name may be used in
any other company name, product name, service
name, domain name, website title, publication title,
or the like.
14. Non-SOTI materials should not mimic any SOTI
advertising, product packaging, or website design.
15. Under no circumstances may third parties use,
imitate, or play off of the SOTI corporate tagline (We
Manage Mobility TM).
SOTI reserves the right in its sole discretion to terminate or modify permission to display logos, and may request that
third parties modify or delete any use of a logo that, in SOTIs sole judgment, does not comply with these guidelines, or
might otherwise impair SOTIs rights in the logo. SOTI further reserves the right to object to unfair uses or misuses of its
trademarks or other violations of applicable law.
1. The logo may not be used in any manner that might

imply that any non-SOTI materials, including but not
limited to goods, services, websites, or publications
are sponsored, endorsed, licensed by, or affiliated
with SOTI.
3. The logo may not be imitated or used as a design

feature in any manner.
2. The logo may not be displayed as a primary or

prominent feature on any non-SOTI materials. Third
parties using the logo pursuant to these guidelines
must also display in the primary and more prominent
position, their own logo(s), business name, product
names, or other branding.
5. The logo must be used as provided by SOTI with

no changes, including but not limited to changes in
the color, proportion, or design, or removal of any
words, artwork, or trademark symbols. The logo may
not be animated, morphed, or otherwise distorted in
perspective or appearance.
4. The logo may not be used in a manner that would

disparage SOTI or its products or services.
SOTI marks in the following list are registered or pending with the U.S.
Patent and Trademark Office and in other jurisdictions:
BlitFireTM
MobiAssist
MobiControl
MobiScan
PocketController
SOTI
The absence of a SOTI Mark from this list does not

imply that SOTI does not use the mark, that the mark
is not a registered trademark of SOTI or that the
SOTI product or service is not actively marketed or is
not significant within its relevant market.
Do not change the form or representation of

the product name, including capitalization or
punctuation.
On product, product documentation, or other

product communications that will be distributed, use
the appropriate trademark symbol (TM, SM, ) the
first time the SOTI Mark appears in the text of the
advertisement, brochure, documentation or other
material.
SOTI Marks should never be used in the possessive

or plural form. The product name should be used
as a proper adjective followed by an appropriate
Refer to the SOTI Mark list for the correct trademark

symbol, spelling of the trademark, and generic term
to use with the trademark. Generally, the symbol
appears at the right shoulder of the trademark.
Include an attribution of SOTI ownership of
trademark in the credit notice section of your
documentation, advertisement, or page/screen.
Please follow this format example:
MobiControl is a registered trademark of SOTI Inc in
the United States and in other jurisdictions.
Do not shorten, abbreviate, or create acronyms for
SOTI Marks.
Do not translate the text of any SOTI Mark.
descriptor.
Do not use SOTI Marks in your product or service
name or your company name.
Do not use product, service, or company names that
could be confused with SOTI Marks.
Do not mimic or copy product packaging,
advertising, or trade dress for any of the SOTI Marks.
Do not use any SOTI Mark more prominently than
your product or service name. You should maintain
a visual distinction between your company and
product name and any SOTI Mark.
Do not create or use any logos that include SOTI
Marks unless your use is pursuant to a license from
SOTI.
page 4
SOTI / Logo Usage
Colors
Pantone: 2945 C
Pantone: 446 C
Process Colors:
C 100, M 74, Y 50, K 5
Process Colors:
C 67, M 61, Y 58, K 44
Web Colors:
R 0, G 74, B 151
Web Colors:
R 67, G 66, B 68
Hex Color:
004A97
Hex Color:
434244
Color
Spacing
Safe area
Safe area
Gray
Safe area
Safe area
Color
Safe area determined by the character
height of SOTI formed into a square.
White
*The SOTI trademark () must always be included on the top right corner of the logo.
page 5
SOTI / Typography
SOTI Fonts
SOTI uses thes following select fonts from the Helvetica Neue family:
Helvetica Neue 25 Ultra Light

Helvetica Neue 27 Ultra Light Condensed
Helvetica Neue 33 Thin Extended
Helvetica Neue 43 Light Extended
SOTI Substitute Fonts

When Helvetica is not available, please use Calibri.
Calibri
Calibri Italic
Calibri Bold
Calibri Bold Italic
Helvetica Neue 45 Light
SOTI Typography
Helvetica Neue 53 Extended
Headings:
Helvetica Neue 25 Ultra Light 24pt
Helvetica Neue 57 Condensed

Helvetica Neue 73 Bold Extended
Helvetica Neue 77 Bold Condensed
Example:
Enterprise Mobile Device Management

for Smartphones, Tablets & Rugged Devices
Body Copy:
Helvetica Neue 45 Light
Example:
Custom application catalogs ensure all employees have secure and easy
access to enterprise and 3rd party applications. Track and report on a
variety of live device information to monitor status, security, and condition
of all mobile assets.
page 6
SOTI MobiControl / Logo Usage

Pantone: Cool Gray 10 C
Process Colors:
C 63, M 54 Y 52, K 25
Web Colors:
R 92, G 93, B 95
Hex Color:
5c5d5f
page 7
SOTI MobiControl / Logo Color matrix

SOTI MobiControl with icon:
SOTI MobiControl without icon:
Color
Color
Black
Black
Color
Color
Grayscale
White
*The SOTI MobiControl trademark () must always be included on the top right corner of the logo.
*The SOTI MobiControl trademark () must always be included on the top right corner of the logo.
page 8
SOTI MobiControl / Logo Spacing
Safe area
Safe
area
Safe area
Safe
area
Safe area
Safe area determined

by the height of the M
formed into a square.
Safe area
Safe area
Safe area
Safe
area
Safe
area
Safe
area
Safe area
Safe area
Safe area determined

by the height of the M
Safe area determined by 1/4

square size of icon. This size
runs equal on all 4 sides of
the icon.
page 9
SOTI MobiControl / Power Point usage
Title page slide:
Bullet-point slide:
Section slide:
Headings in SOTI blue,

Calibri Light 40pt
Maintain breathing
room around SOTI
logo.
Personalize the fields, Calibri 20pt.
Subheads in
SOTI orange,
Calibri 24pt
Titles in white,
Calibri Light 48pt
Maintain breathing
room around SOTI
logo.
Maintain breathing room around

SOTI logo.
Keep bullet points beside the image.

SOTI gray, Calibri 18pt, left justified.
page 10
SOTI Altitude
Partner Program / Logo Usage
Pantone: 5285
Pantone: 282
Process Colors:
C 40, M 40, Y 146, K 170
Process Colors:
C 11, M 12 Y 0, K 0
Web Colors:
R 133, G 146, B 170
Web Colors:
R 221, G 218, B 237
Hex Color:
a196a9
Hex Color:
dfdbed
page 11
SOTI Altitude Partner Program / Logo Color matrix

SOTI Altitude Partner Program logo:
SOTI Altitude Partner Program badges:
Color
Safe
area
Do not reduce badge

size roo small that text
becomes difficult to
read. Keep larger than
1 wide.
Black
Safe
area
Safe
area
Safe
area
Safe area determined by

the height of the space
between the title and
the bottom of the badge
Color
White
*The SOTI trademark () must always be included on the top right corner of the SOTI logo.
page 12
SOTI Altitude Partner Program / Logo spacing
Safe area
Safe area
Safe
area
Safe area
Safe
area
Safe area
Safe area
the width of the icon formed
into a square. This size runs
equal on all 4 sides of the logo.
Safe area

the width of the icon formed
into a square. This size runs
equal on all 4 sides.
page 13
SOTI MobiAssist / Logo Usage

Pantone: 5285
Pantone: 282
Process Colors:
C 51, M 38, Y 22, K 0
Process Colors:
C 100, M 87 Y 37, K 29
Web Colors:
R 135, G 146, B 170
Web Colors:
R 25, G 49, B 91
Hex Color:
999999
Hex Color:
19315b
page 14
SOTI MobiAssist / Logo Color matrix

SOTI MobiAssist with icon:
SOTI MobiAssist without icon:
Color
Color
Black
Black
Color
Color
White
*The SOTI MobiAssist trademark () must always be included on the top right corner of the logo.
White
*The SOTI MobiAssist trademark () must always be included on the top right corner of the logo.
page 15
SOTI MobiAssist / Logo spacing
Safe area
Safe
area
Safe area
Safe
area
Safe area
Safe area determined by the height of

the M formed into a square.
Safe area
Safe area
Horiz. align with

post on helicopter
Safe area
Safe area
Safe
area
Safe
area
Safe area

square size of icon. This size
runs equal on all 4 sides of
the icon.
Safe area determined by the height of

the M formed into a square.
page 16
SSO
OTII MobiScan
SOTI MobiScan / Logo Usage

Pantone: 660
Process Colors:
C 71, M 521 Y 2, K 0
Web Colors:
R 84, G 120, B 183
Hex Color:
5478B7
page 17
SOTI MobiScan / Logo Color matrix

SOTI MobiScan wordmark with icon:
SOTI MobiScan wordmark without icon:
Color
SOTI MobiScan
Color
Black
SOTI MobiScan
Black
White
Color
SOTI MobiScan
SOTI MobiScan
Color
White
*The SOTI MobiScan trademark () must always be included on the top right corner of the logo.
SOTI MobiScan
White
*The SOTI MobiScan trademark () must always be included on the top right corner of the logo.
page 18
SOTI MobiScan / Logo spacing
Safe area
Safe area
Safe
area
SSO
OTII MobiScan
Safe area
Safe area
Safe area
Safe area
SSO
OTII MobiScan
Safe area
Safe area determined by the

width and 1/2 height of the
icon. This size runs equal on all
4 sides of the icon.
Safe
area

character height of the M
Safe
area
Safe area
Safe
area

character height of the M
page 19
SOTI Pocket Controller

Enterprise/ Logo Usage
Pantone: Cool Gray 7
Pantone: 294
Process Colors:
C 43, M 35, Y 35, K 1
Process Colors:
C 98, M 77, Y 50, K 56
Web Colors:
R 153, G 153, B 153
Web Colors:
R 3, G 71, B 149
Hex Color:
999999
Hex Color:
034795
page 20
SOTI Pocket Controller Enterprise / Logo Color matrix

SOTI Pocket Controller Enterprise with icon:
SOTI Pocket Controller Enterprise without icon:
Color
Color
Black
Black
Color
Color
White
*The SOTI Pocket Controller Enterprise Trademark () must always be included on the top right corner of the logo.
White
*The SOTI Pocket Controller Enterprise trademark () must always be included on the top right corner of the logo.
page 21
SOTI Pocket Controller Enterprise / Logo spacing
Safe area
Safe area
Safe
Safe
area
area
Safe area
Safe area
Safe area
Safe area
determined by 1/4
square size of icon.
Safe area
Safe area
Safe
Safe
area
area
Safe area

1/4 square size of icon.
This size runs equal on all
Safe area
determined by 1/4
square size of icon.
page 22
SOTI Pocket Controller Pro

For BlackBerry / Logo Usage
Pantone: Black 6
Pantone: 294
Process Colors:
C 20, M 20, Y 20, K 100
Process Colors:
C 98, M 77, Y 50, K 56
Web Colors:
R 0, G 0, B 0
Web Colors:
R 3, G 71, B 149
Hex Color:
000000
Hex Color:
034795
page 23
SOTI Pocket Controller Pro for BlackBerry / Logo Color matrix

SOTI Pocket Controller Pro for BlackBerry with icon:
SOTI Pocket Controller Pro for BlackBerry without icon:
Color
Color
Black
Black
Color
Color
White
*The SOTI Pocket Controller Pro for BlackBerry trademark () must always be included on the top right corner of the logo.
White
*The SOTI Pocket Controller Pro for BlackBerry trademark () must always be included on the top right corner of the logo.
page 24
SOTI Pocket Controller Pro for BlackBerry / Logo Spacing
Align left edge

with icon angle
Safe area
Safe area
Safe
area
Safe
area
Safe area
Safe area
Safe area

the character height of
CONTROLLER formed
into a square.
Safe area
Safe
Safe
area
Safe area

area
Safe area
CONTROLLER formed
into a square.
page 25
SOTI Pocket Controller Pro

For Windows / Logo Usage
Pantone: Black 6
Pantone: 294
Process Colors:
C 20, M 20, Y 20, K 100
Process Colors:
C 98, M 77, Y 50, K 56
Web Colors:
R 0, G 0, B 0
Web Colors:
R 3, G 71, B 149
Hex Color:
000000
Hex Color:
034795
page 26
SOTI Pocket Controller Pro for Windows / Logo Color matrix

SOTI Pocket Controller Pro for Windows with icon:
SOTI Pocket Controller Pro for Windows without icon:
Color
Color
Black
Black
Color
Color
White
*The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo.
White
*The SOTI Pocket Controller Pro for Windows trademark () must always be included on the top right corner of the logo.
page 27
SOTI Pocket Controller Pro for Windows / Logo Spacing
Align left edge

with icon angle
Safe area
Safe area
Safe
Safe
area
area
Safe area
Safe area
Safe area

CONTROLLER formed
into a square.
Align left edge

with icon angle
Safe area
Safe
area
Safe area

Safe
area
Safe area

CONTROLLER formed
into a square.
page 28
SOTI Pocket Controller

For Android / Logo Usage
Pantone: Black 6
Pantone: 376C
Process Colors:
C 20, M 20, Y 20, K 100
Process Colors:
C 55, M 3, Y 100, K 0
Web Colors:
R 0, G 0, B 0
Web Colors:
R 130, G 188, B 0
Hex Color:
000000
Hex Color:
A4C639
page 29
SOTI PocketController for Android / Logo Color matrix

SOTI Pocket Controller for Android with icon:
SOTI Pocket Controller for Android without icon:
Color
Color
Black
Black
Color
Color
White
*The SOTI Pocket Controller for Android trademark () must always be included on the top right corner of the logo.
White
*The SOTI Pocket Controller for Android trademark () must always be included on the top right corner of the logo.
page 30
SOTI PocketController for Android / Logo Spacing
Align left edge

with icon angle
Safe area
Safe area
Safe
area
Safe
area
Safe area
Safe area
Safe area

CONTROLLER formed
into a square.
Align left edge

with icon angle
Safe area
Safe
area
Safe area

Safe
area
Safe area

CONTROLLER formed
into a square.
page 31
SOTI
Brand
Guidelines
2014
For any branding inquiries

please contact
marketing@soti.net.
Copyright 2014 SOTI Inc. All rights reserved.

SOTI Brand Guidelines 2014

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Altatude Partner Program

Pocket Controller for Enterprise

Pocket Controller Pro for Blackberry

Pocket Controller Pro for WIndows

Pocket Controller for Android