Identity Guidelines

SEPTEMBER 2005

Table of contents
introduction

Using these guidelines

What is Canon imageANYWARE?
When should the Canon logo be used?
When should the Canon imageANYWARE
logo be used?

logo usage

The Canon imageANYWARE logo

Clear space

Logo colors

Logo color versions

Unacceptable uses

sample applications

List of applications

Minimum size

Print advertisements

10

Television commercials
Web banners
Broadcast and On-screen media

11

Print collateral sign-off specifications

support and tools

12

Key to file naming

Contents of the Canon imageANYWARE
logo artwork CD
Contact information

introduction

Using these guidelines

The following guidelines are provided to give you a basic understanding of how to correctly
and effectively use the Canon imageANYWARE logo. It is important to refer to the Canon Mark
Guidelines book for further explanation of how to use the Canon brand elements. The Canon
imageANYWARE logo is to be used only in Canon Americas.
By accurately implementing the Canon imageANYWARE Identity Guidelines you protect and
promote the integrity of the Canon brand.

What is Canon imageANYWARE?

Critical to thriving as a company in our everevolving world is having a single, common,
meaningful positioning. A positioning that not
only works throughout the Americas and is
relevant to all our businesses, but one that also
makes sense in todays connected, wireless
world. That positioning is expressed in the simple,
yet powerful trustmark, Canon imageANYWARE.
Canon imageANYWARE creates a borderless
environment of people, devices, images, and
information that lets you live and work the
way you want, anytime, anywhere.
Canon imageANYWARE is our statement to
ourselves and to our customers across the
Americas that we are no longer a copier
company, no longer a camera companythat
we are, in fact, no longer a stand-alone device
company. What we are, instead, is one company,
without borders, based on total networked
imaging solutions for business and home.
Canon imageANYWARE is a completely forward
looking point of view that encapsulates
Canons technological innovation and vision
and reflects where were heading throughout
the Americas today. Canon imageANYWARE
represents a comprehensive inter-related set of
core technological capabilitiesunmatched by
our competitorsthat helps us to maintain
our edge.
We are living in a time in which connectivity
is ubiquitous, networking is commonplace, and
content is becoming richer by the day. Canon
imageANYWARE uniquely positions Canon to
help thrive in this miraculous new digital world.

Canon imageANYWARE Identity Guidelines

When should the Canon logo

be used?
The Canon logo is to be used by itself and/or
when reference is being made to the corporation.
As an example, the Canon logo must appear
by itself on letterhead, business cards, signage,
and other applications making reference to
the Canon corporation. Please refer to the Canon
Mark Guideline book for proper usage of the
Canon logo.

When should the Canon

imageANYWARE logo be used?
To reflect our new point of view, the
imageANYWARE slogan must appear in
conjunction with the Canon logo for all
advertising, promotional, and marketing
communications materials in the Americas.
imageANYWARE must always be shown
locked-up with the Canon logo as a unit.
It cannot be used as a separate logo.

logo usage

The Canon imageANYWARE logo

The Canon imageANYWARE logo consists of
two distinct elements: the Canon logo and the
imageANYWARE logotype. It is important to
remember that the imageANYWARE logotype is
never used separately from the Canon logo.
Artwork for the logo is provided on the CD that
accompanies these guidelines.
Note: Please refer to Canon Mark Guidelines book
for using the Canon logo as an individual mark.

The Canon imageANYWARE logo

The Canon imageANYWARE logo consists of

two distinct elements: the Canon logo and the
imageANYWARE logotype.

logo usage

Clear space
In order to preserve the integrity of the Canon
imageANYWARE logo, it is important that no
other logos, words or other graphic elements
infringe on its space. A clear space is defined to
separate the logo from its surroundings.
The clear space measurement is equivalent to
1/10 the length of the Canon logo.
The distance between the logo and the edge
of any paper, sign, or other application also
needs to be greater than the clear space.

The clear space measurement is equivalent to 1/10 of

the length of the Canon logo.

Canon imageANYWARE Identity Guidelines

The instructions on this page apply to all versions of

the Canon imageANYWARE logo.

logo usage

Logo colors
On this page, you will find all the colors that
make up the various components of the Canon
imageANYWARE logo shown in these guidelines.
The breakdown of these colors is supplied to
ensure proper reproduction.
The Canon Red shown is not a color sample.
For the color sample, please refer to the Pantone
page in the back pocket of this booklet.
When it is not possible to use Canon Red as
a separate color, you may use the substitute
values as noted below.

Spot Color
Pantone

485C (485U is prohibited)

Canon Red

Process
CMYK

0/100/100/5

On-screen
RGB

188/0/36

Process
CMYK

0/0/0/100

On-screen
RGB

0/0/0

Black

logo usage

Logo color versions

The matrix shown here represents all versions
of the Canon imageANYWARE logo. The fullcolor positive logo is the preferred version for
all communications.
Artwork for the logo is provided on the CD that
accompanies these guidelines.
Note: Please refer to the Canon Mark
Guidelines book for complete background
and usage specifications.

Full color
Positive and Reverse
The full-color positive Canon imageANYWARE
logo is the preferred version. It is strongly
recommended that this version be used in
branded applications whenever possible.

One color
Positive and Reverse
When reproduction constraints prevent the use
of the full-color Canon imageANYWARE logo, use
one of the alternative positive or reverse versions.
These logos should never appear on a Web site,
printed brochure, or any other application
where a full-color logo is usable.

Canon imageANYWARE Identity Guidelines

logo usage

Unacceptable uses
Applying the Canon imageANYWARE logo
correctly is essential to our communications.
The examples on this page represent just
a few examples of the unacceptable uses of
the logo.
The instructions on this page apply to all
versions of the logo.
Note: Never attempt to redraw any of the
elements of the logo.

sample applications

List of applications
The Canon imageANYWARE logo is available
for use in a wide range of applications. Some of
those applications are listed below.
If you have questions about using the logo on an
application you are producing, use the contact
information on page 12 of these guidelines to
reach Canon U.S.A., Inc. for further direction.
Note: Please refer to the Canon Mark
Guidelines book for complete background
and usage specifications.

Advertising
Print advertisements
TV commercials and billboards
Outdoor advertisements
Marketing communications
Product brochures
Spec sheets
Direct mail
Posters
Sales promotion items
General use is acceptable.
Note: General image materials are subject to
Canon U.S.A., Inc. approval. See contact
information on page 12.

Legal copy
Please be sure to include the following legal
line whenever possible when using the Canon
imageANYWARE logo:
Canon is a registered trademark of Canon Inc.
IMAGEANYWARE is a trademark of Canon U.S.A., Inc.

Canon imageANYWARE Identity Guidelines

sample applications

Minimum Size
In order to maintain legibility, a minimum size
for the Canon imageANYWARE logo has been
established for a variety of applications.
If you have questions about the size of the logo
on an application you are producing, use
the contact information on page 12 of these
guidelines to reach Canon U.S.A., Inc. for
further direction.

Minimum size height and width are measured by

including all elements of the Canon imageANYWARE logo.

)FJHIU

8JEUI

sample applications

Print advertisements
Print advertisements are a well-established
vehicle for communicating the Canon brand.
When used in print the Canon imageANYWARE
logo should always appear in the lower right
corner of the page.

The preferred version of the Canon imageANYWARE

logofull color on a white backgroundappears in
these single-page print advertisements.

These two-page spread advertisement examples show

the proper placement of the Canon imageANYWARE logo.

Canon imageANYWARE Identity Guidelines

sample applications

10

Television commercials
There will be a unique ending sequence for
the Canon imageANYWARE logo when used
in television commercials. First, the Canon
imageANYWARE logo appears, and then the
imageANYWARE logotype fades, leaving
the Canon logo independent until the end of
the commercial.
This sequence will have a pre-established size,
time, and speed setting that will vary depending
on the length of the commercial (i.e., :60, :30,
:25, :15). Please use the contact information
provided on page 12 of these guidelines to
acquire a digital file of the ending sequence.

In television commercials, the Canon imageANYWARE

logo appears first (A), followed by the independent
Canon logo (B).

Web banners
Web banners are a highly visible medium to
promote the Canon brand. Because of the
amount of content on the Web, it is especially
important to follow the guidelines for consistency
in using the Canon imageANYWARE logo.

5IF
$BTU
*O
0SEFS
PG
"QQFBSBODF

Broadcast and On-screen media

In broadcast and on-screen media, a thin black
line may be used to help define the edges of the
Canon imageANYWARE logo if it becomes blurry.

sample applications

Print collateral sign-off

specifications
The sign-off provides Canon corporate
contact information aligned with the Canon
imageANYWARE logo as well as internal
cataloging numbers. It appears on the back
cover of all printed communications.

11

Note: Product and peripheral logos appear

within the boundaries of the boxes below the
corporate contact information.
Sign-off for 4" x 9" slim-jim and equivalent proportion
print collateral. This example is shown at 40% of
original size.

Sign-off for 8.5" x 11" and larger print collateral. This

example is shown at 40% of original size.

The size of the page margins and spaces between

product and peripheral logos is equal to 1/4 the size
of the Canon logo.

Fonts and sizes for the sign-off information are

provided below.

1-800-OK-CANON
www.usa.canon.com

Meta Book LF Roman

Meta Book Roman
Single space

Canon U.S.A., Inc.

One Canon Plaza
Lake Success, NY 11042

Meta Book LF Roman

00000000
0000-00000-000A

Meta Book LF Caps

for all information
Type is 6pt on
7pt leading.

printed on recycled
paper in the u.s.a.

Canon imageANYWARE Identity Guidelines

Type is 11.5pt on
14.25 leading.

support and tools

12

Key to file naming

Artwork files for all the Canon imageANYWARE
logos detailed in these guidelines use a specific
naming convention shown on this page. This
convention allows you to quickly identify and
organize all the necessary artwork files.

$J"

'1

FQT

Logo

Version

Color

Format Suffix

CiA
Canon imageANYWARE

FP
Full-color Positive

P
Process (CMYK)

FR
Full-color Reverse

S
Spot color (Pantone)

eps
High-resolution vector
artwork created in
Adobe Illustrator

OP
One color Positive

RGB
On-screen applications

OR
One color Reverse

jpg
High-resolution raster
artwork created in
Adobe Photoshop
tif
High-resolution raster
artwork created in
Adobe Photoshop

Contents of the Canon imageANYWARE

logo artwork CD
PDF of Identity
Guidelines

Logo Files
Full-color Positive
CiA_FP_P.eps
CiA_FP_P.tif
CiA_FP_S.eps
CiA_FP_RGB.eps
CiA_FP_RGB.jpg
CiA_FP_RGB.tif

Full-color Reverse
CiA_FR_P.eps
CiA_FR_P.tif
CiA_FR_S.eps
CiA_FR_RGB.eps
CiA_FR_RGB.jpg
CiA_FR_RGB.tif

Black Positive
CiA_OP_P.eps
CiA_OP_P.tif
CiA_OP_RGB.jpg
White Reverse
CiA_OR_P.eps
CiA_OR_P.tif
CiA_OR_RGB.jpg

Contact information
If you have any questions or artwork requests, please contact canoniahelp@cusa.canon.com

Canon is a registered trademark of Canon Inc.

IMAGEANYWARE is a trademark of Canon U.S.A., Inc.
2005 Canon U.S.A., Inc. All rights reserved.

1-800-OK-CANON
www.usa.canon.com
Canon U.S.A., Inc.
One Canon Plaza
Lake Success, NY 11042

0805-250K
printed on recycled
paper in the u.s.a.