Cor Bra ND Gui Deline 2014

2 0 14
B R AND GU ID E
CONTENTS
TABLE OF CONTENTS
OUR COMPANY
03
An Introduction to Corsair
THE CORSAIR LOGO
05
Horizontal/URL address
06
Clear Space
07
Center Point
08
Partner Logo
09 10
Color Guide
11
Improper Use
13
Competition Stripe
14 15
Corporate Colors
TYPOGRAPHY
16 18
Typography
WEB BANNERS
20 21
Static Web Banner
22 23
Dynamic Web Banner
24
Poster
25
End Cap Sign(s)
26
Hanging Banner
27
X-Banner
28 29
Case Sticker
30
Monitor Topper
31
Flyer
32
Brochure
33 34
Giveaways
CORSAIR BRAND
BRAND APPLICATION
2
CORSAIR BRAND GUIDELINES 2014
OUR COMPANY
AN INTRODUCTION TO CORSAIR
The Corsair Brand

Corsair has been a leader in the design and manufacture of
high-performance computer components since 1994. Starting out
primarily as a manufacturer of high-performance memory modules,
Corsair has since evolved into a world leading supplier of products
for desktop and notebook computers. Corsair now manufactures
high-efficiency PC power supplies, solid-state drives, high-capacity
USB flash drives, effective CPU cooling solutions, premium quality
computer cases, and performance gaming mice, keyboards, headsets
and speakers, all while maintaining our leadership position as the best
high-performance memory manufacturer in the world.
This document outlines a set of guidelines that must be adhered to
when working with the Corsair brand identity. The guidelines must be
used consistently, without deviation, so as not to undermine the identity
of the Corsair brand.
Corsair Brand Values

PERFORMANCE
Not just faster, but more effective, saving you time and improving your
computing experience.
QUALITY
Our products built to the highest standards. You dont compromise,
and neither do we.
INNOVATION
Our pioneering spirit delivers exciting products with unique benefits.
INTEGRITY
We design and build the products that we would want to buy.
CUSTOMER SERVICE AND SUPPORT
Taking care of our customers and treating them with respect.
3
SEC TIO N 1
COR S AIR LO G O
THE CORSAIR LOGO
PREFERRED USE HORIZONTAL
Download AI file
Download EPS file
Download PNG file
Use this logo for all instances of web and print.

at marketing@corsair.com
PROCESS BLACK
0%C 0%M 0%Y 100%K
000000
0.R 0.G 0.B
In all cases, outlined artwork should be used.

Do not recreate the logomark typography.
URL ADDRESS
corsair.com
Download AI file
Download EPS file
Download PNG file
URL address line is adjusted to the right edge

of the Corsair logo.
PROCESS BLACK
0%C 0%M 0%Y 100%K
000000
0.R 0.G 0.B
5
THE CORSAIR LOGO
CLEAR SPACE
The horizontal logo should never be used

at a size smaller than 0.75" wide.
In all cases, outlined

artwork should be used.
Do not recreate the
logomark typography.
Never remove the registered mark.

CLEAR SPACE URL ADDRESS
x
corsair.com
The top edge of the corsair.com is

vertically aligned with the baseline of the
logo (the lowest positioned sail) and
horizontally aligned with the belly of
letter R of the logo.
Font used: GOTHAM BOLD
In all cases, outlined

artwork should be used.
Do not recreate the
logomark typography.
Never remove the registered mark.
6
THE CORSAIR LOGO
CENTERPOINT
centerpoint
Horizontal axis should be the centerpoint between

the top and bottom edge of Corsair.
Vertical axis should be the centerpoint between
the right edge of the O and the left edge of the R.
COLOR GUIDE
PRINT
WHITE
PROCESS BLACK
WHITE
0%C 0%M 0%Y 100%K
0%C 0%M 0%Y 0%K
WEB
PROCESS BLACK
HTML: 000000
HTML: FFFFFF
RGB: 0.R 0.G 0.B
RGB: 255.R 255.G 255.B
7
THE CORSAIR LOGO
PARTNER LOGO
LOGO
LOGOCOMPANY
x
LOGO
COMPANY SLOGAN
COMPANY SLOGAN
Stack partner logos horizontally to the right of the Corsair logo separated
by a vertical stroke with weight between 0.5pt to 1.5pt depending on how large
the logo is displayed. Noted that the space after each logo should always
be the space of the x of the Corsair logotype height.
In all cases, outlined artwork should be used. Do not recreate the logomark typography.
PARTNER LOGO VERTICAL
x
LOGO
COMPANY SLOGAN
LOGO
COMPANY SLOGAN
LOGOCOMPANY
Stack partner logos vertially to the right of the Corsair logo separated
by a vertical stroke with weight between 0.5" to 1.5" depending on how large
the logo is displayed. Space between the Corsair logo and the partner logo
should be the space of the x of the Corsair logotype height, and the vertical
space in between each partner logo is also x of the Corsair logotype height.
In all cases, outlined artwork should be used. Do not recreate the logomark typography.
8
THE CORSAIR LOGO
COLOR GUIDE
CORSAIR BLACK
PRINT
PROCESS BLACK
0%C 0%M 0%Y 100%K
WEB
HTML: 000000
RGB: 0R 0G 0B
When appearing on a white background,

logo must appear in 100% Black.
REVERSE
PRINT
WHITE
0%C 0%M 0%Y 0%K
WEB
HTML: FFFFFF
RGB: 255R 255G 255B
When appearing on dark colored backgrounds such

as 100% Black, the logo must reverse out.
BLACK ON SILVER
PRINT
SILVER PANTONE 877 C
0%C 0%M 0%Y 40%K
WEB
HTML: A6A8AA
RGB: 255R 255G 255B
On rare occasions the Corsair logo appears on silver

background. When appearing on silver background
the logo must print black.
9
THE CORSAIR LOGO
COLOR GUIDE
You must get corporate approval to place the Corsair

logo on a non-approved background color.
If you need to put a Corsair logo on a different color, be it
Corsair approved or otherwise, use only a black or white
logo. Choose the best contrast. See examples below.
10
THE CORSAIR LOGO
IMPROPER USE
1
Do not rearrange the

configuration of the logo
Do not alter the size

of the logos individual
elements
Do not colorize the logo
10
11
12
Do not use logo elements

individually
Do not distort, stretch, or

skew the logo in any way
Do not reproduce the logo

with a drop shadow or any
other special effect
Do not place the logo on a

background that is busy,
distracting or offers
poor contrast
Do not crowd the logo with

other elements. Adhere to the
clear-space guidelines detailed in
this manual
Do not place the logo

at an angle
10
Do not reproduce the logo

as a tint or gradient
11
Do not compromise the

shape, or approved colors of the
logo in any way
12
Do not reverse a portion

of the logo
11
SEC TIO N 2
CORSAIR BRAND
CORSAIR BRAND
COMPETITION STRIPE
1/4 x
x
VERTICAL USE
x
x
Preferred Corsair logo position is in upper left corner of

the layout. Preferred logo color is white on black or dark
background. Red competition stripe appears on the right
side of the layout, and is quarter size of the height of the
logo. The width of the logo should be one quarter of the
live area of the document size used.
13
THE CORSAIR LOGO
CORPORATE COLORS
WEB
PRINT
PRIMARY COLORS
PROCESS
BLACK
CORSAIR
RED
CORSAIR
SILVER
C
M
Y
K
C
M
Y
K
C
M
Y
K
0
0
0
100
0
100
100
0
0
0
0
40
PROCESS
BLACK
PANTONE
185 C
PANTONE
877 C
PROCESS
BLACK
PANTONE
185 U
PANTONE
877 U
000000
FF0000
8F8F8C
RGB:
0 .0 .0
RGB:
2 5 5 . 0. 0
RGB:
1 4 3 . 1 43 . 1 4 0
4-Color Process
Spot Colored Coated
Spot Colored Uncoated
Hexadecimal
RGB
14
THE CORSAIR LOGO
CORPORATE COLORS
WEB
PRINT
SECONDARY COLORS
YELLOW
CYAN
CX GREEN
TX YELLOW
C
M
Y
K
C
M
Y
K
C
M
Y
K
C
M
Y
K
0
0
100
0
100
0
0
0
100
0
0
0
0
30
100
0
PANTONE
YELLOW
PANTONE
CYAN
PANTONE
368 C
PANTONE
1235 C
PANTONE
YELLOW
PANTONE
CYAN U
PANTONE
368 U
PANTONE
1235 U
FEDF00
00A3E6
99CC33
E4AB3D
RGB:
2 5 4 .2 33.0
RGB:
0. 1 63 . 2 3 0
RGB:
1 4 6. 1 9 2 . 7 9
RGB:
2 3 6. 1 8 5 . 65
4-Color Process
Spot Colored Coated
Spot Colored Uncoated
Hexadecimal
RGB
15
THE CORSAIR LOGO
TYPOGRAPHY PRINT
PRIMARY TYPEFACES
SUPPORTING
SECONDARY TYPEFACES
Gotham Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Gotham Medium Italic

0123456789
Gotham Light Italic

0123456789
Gotham Bold
0123456789
Gotham Book
0123456789
Gotham Bold Italic

0123456789
Gotham Book Italic

0123456789
Gotham Black
0123456789
Gotham Medium
0123456789
Gotham Black Italic

0123456789
Gotham Condensed Light

0123456789
Gotham Condensed Medium

0123456789
Gotham Condensed Book

0123456789
Gotham Condensed Bold

0123456789
Fonts can be purchased at http://www.typography.com/fonts/gotham/overview/

(Note: Under any circumstances if Gotham can not be purchased, use Aerial as default typeface)
16
CORSAIR BRAND
TYPOGRAPHY PRINT
SIMPLIFIED CHINESE
TRADITIONAL CHINESE
JAPANESE
DFPHeiW3-GB Regular
DFPHeiW7-GB Regular
DFPHeiW5-GB Regular
DFPHeiW9-GB Regular
Adobe Std L
Adobe Std B
DFPGothicP W2
DFPGothicP W5
DFPGothicP W3
KOREAN
HY Light

10

HY Bold

10

HYMedium
10
RUSSIAN
Myriad Pro Light
Myriad Pro Bold
Myriad Pro Regular
Fonts used should be as close as possible to the above typeface.

Sans Serif fonts are always the prefered style.
17
CORSAIR BRAND
TYPOGRAPHY WEB
PRIMARY TYPEFACES
Arial Regular
0123456789
Arial Italic
0123456789
Arial Bold
0123456789
Arial Bold Italic
0123456789
Open Sans Regular

0123456789
Open Sans Italic
0123456789
Open Sans Bold
0123456789
Open Sans Bold Italic
0123456789
Open Sans can be download at http://www.fontsquirrel.com/fonts/open-sans

18
SEC TIO N 3
BRAND APPLICATION
CORSAIR BRAND
STATIC WEB BANNER VERTICAL
Click to download template
DIMENSIONS
GOOGLE
W: 300px by H: 600px
W: 728px by H: 90px
NEWEGG
W: 478px by H: 88px
UK
W: 958px by H: 55px
Liquid CPU Cooler
Liquid CPU Cooler
GLOBAL DIRECTION
When designing any of the Corsairs merchandising products, the logo should always be
on the top left hand corner and the competition stripe will be against the right edge.
LAYOUT REFERENCE
Use this reference in accordance with the template above to create artworks.
A. Product image
B. Product logo
C. Product description
20
CORSAIR BRAND
STATIC WEB BANNER HORIZONTAL
High-performance dual-fan liquid CPU cooler
A
B
High-performance dual-fan liquid CPU cooler

A
B
DIMENSIONS
GOOGLE
W: 728px by H: 90px
NEWEGG
W: 478px by H: 88px
UK
W: 958px by H: 55px
GLOBAL DIRECTION
LAYOUT REFERENCE
A. Product logo
B. Product description
C. Product image
21
CORSAIR BRAND
DYNAMIC WEB BANNER VERTICAL
Liquid
CPU Cooler
Compact,
customizable
liquid CPU
cooling
Liquid
CPU Cooler
Liquid
CPU Cooler
Compact,
customizable
liquid CPU
cooling
Liquid
CPU Cooler
DIMENSIONS
GOOGLE
W: 728px by H: 90px
W:468px by H: 60px
GLOBAL DIRECTION
LAYOUT REFERENCE
DURATION
Use this reference in accordance with

the template above to create artworks.
A. Product image
B. Product logo
Three frames
Under fifteen
seconds
24 FPS
FILE SIZE
50KB
22
CORSAIR BRAND
DYNAMIC WEB BANNER HORIZONTAL
A
C
A
C
Liquid CPU Cooler
Compact, customizable
liquid CPU cooling
Liquid CPU Cooler
Liquid CPU Cooler
Compact, customizable
liquid CPU cooling
Liquid CPU Cooler
DIMENSIONS
GOOGLE
W: 728px by H: 90px
W:468px by H: 60px
GLOBAL DIRECTION
LAYOUT REFERENCE
DURATION
Use this reference in accordance with

the template above to create artworks.
A. Product logo
B. Product image
Three frames
Under fifteen
seconds
24 FPS
FILE SIZE
50KB
23
CORSAIR BRAND
POSTER
B
C
GLOBAL DIRECTION
LAYOUT REFERENCE
A. Product image
B. Product name/ Tagline/ Features
C. Product family
24
CORSAIR BRAND
END CAP SIGN(S)
MORE POWER. MORE EFFICIENCY.
A
B
C
A
B
GLOBAL DIRECTION
LAYOUT REFERENCE
TEMPLATE FOR WHOLE SYSTEM
A. Corsair product list
B. Product name/ Tagline/ Feagures
C. Product image
TEMPLATE FOR SINGLE PRODUCT

A. Corsair product list
B. Product name/ Tagline/ Features
C. Product image
D. Product descriptions
25
CORSAIR BRAND
HANGING BANNER
A
B
MEMORY | SOLID-STATE DRIVES | USB FLASH DRIVES | MOBILE WIRELESS STORAGE | PC CASES | POWER SUPPLIES
CPU COOLING | PC COOLING | PC SPEAKERS | GAMING HEADSETS | GAMING KEYBOARDS | GAMING MICE | GAMING MOUSE MATS
MEMORY | SOLID-STATE DRIVES | USB FLASH DRIVES | MOBILE WIRELESS STORAGE | PC CASES | POWER SUPPLIES
CPU COOLING | PC COOLING | PC SPEAKERS | GAMING HEADSETS | GAMING KEYBOARDS | GAMING MICE | GAMING MOUSE MATS
GLOBAL DIRECTION
LAYOUT REFERENCE
A. Corsair logo
B. Corsair product list
26
CORSAIR BRAND
X-BANNER
Click to download
template
A
B
GLOBAL DIRECTION
LAYOUT REFERENCE
A. Product category
B. Product features
C. Product image
D. Tagline
27
CORSAIR BRAND
CASE STICKER/DECAL
Click to download
template
A
B
D
D
D
0.5"
GLOBAL DIRECTION
0.75"
LAYOUT REFERENCE
Margin & Live Text
Make sure to leave 0.5"

margin (magenta) and 0.75"
live text area (clyan)
A. Product name
B. Tagline
C. Product feature images
D. Feature description
28
CORSAIR BRAND
CASE STICKER/SYSTEM
Click to download
template
0.5"
GLOBAL DIRECTION
0.75"
LAYOUT REFERENCE
Margin & Live Text

A. Product name
B. Tagline
C. Product feature images
D. Feature description
29
CORSAIR BRAND
MONITOR TOPPER
corsair.com
0.5"
GLOBAL DIRECTION
0.75"
LAYOUT REFERENCE
Margin & Live Text
A. Product Tagline
B. Product image

30
CORSAIR BRAND
FLIER
Obsidian Series
More power. More efficiency.
Corsair Obsidian
Series computer cases
were designed by
system builders, for
system builders.
Rugged steel meets
the subtle elegance of
brushed aluminum in
these world class,
expansion-friendly
PC cases designed to
be the foundation of
amazing systems.
C
M E M O R Y | S O L I D - S TAT E D R I V E S | U S B F L A S H D R I V E S | M O B I L E W I R E L E S S S TO R AG E
PC CASES | POWER SUPPLIES | CPU COOLING | PC COOLING | PC SPEAKERS
G A M I N G H E A D S E T S | G A M I N G K E Y B OA R D S | G A M I N G M I C E | G A M I N G M O U S E M AT S
0.5"
GLOBAL DIRECTION
0.75"
LAYOUT REFERENCE
Margin & Live Text

A. Product image
B. Product description/ feagure images
C. Product family
D. Corsair product list
31
CORSAIR BRAND
BROCHURE
Designed for Enthusiasts. Engineered for Performance.

OBSIDIAN
Corsair makes high-performance PC components and gaming
peripherals with innovative designs that offer both leading edge
performance and dependable operation. We build products that PC
enthusiasts and experts will recommend to their friendsnot just
for their performance, but for their high value and reliability.
corsair.com
More power.
More efficiency.
/corsair
@CorsairMemory
2013 CORSAIR COMPONENTS, INC.

All rights reserved. Corsair, the sails logo, Dominator, Flash Voyager, Flash Survivor, Flash Padlock, Vengeance, Carbide Series, Graphite Series,
and Obsidian Series are registered trademarks in the US and or other countries, and Corsair Raptor, Corsair Link, Voyager Air, Gaming Series,
Gaming Audio Series, Hydro Series, Air Series, AXi Series, Force Series, and Neutron Series are a trademark in the United States and/or other
countries. All other trademarks are the property of their respective owners. Dominator US. Patent 7,606,034.
A
B
D
E
G
H
G
H
G
H
G
H
Obsidian
Series
Corsair Obsidian
Series computer cases
were designed by
system builders, for
system builders.
Rugged steel meets
the subtle elegance of
brushed aluminum in
these world class,
expansion-friendly
PC cases designed to
be the foundation of
amazing systems.
THE ROOM YOU NEED WHEN

YOURE GETTING SERIOUS
Double and triple GPU support
and room for up to ten drives
YOUR SYSTEMYOUR COOLING

Includes three AF140L high-airflow
140mm fans, with room for eight
TAKE CONTROL OF YOUR STORAGE

Clever modular drive cage system
with side-mounted 2.5" cages
0.5"
GLOBAL DIRECTION
0.75"
LAYOUT REFERENCE
Margin & Live Text

A. Product image
F. Product detail info
B. Product name
G. Feature images
C. Corsair logo
H. Feature descriptions
D. Copy right info
I. Product family
E. Product series
32
CORSAIR BRAND
GIVEAWAYS
T-SHIRT
Enthusiasts&
Overclockers&
Gamers&
Dominators.
CORSAIR
POLO-SHIRT
33
CORSAIR BRAND
GIVEAWAYS
MUG
NOTEBOOK
PEN
LANYARD
34

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2 0 14

THE CORSAIR LOGO

Static Web Banner

Dynamic Web Banner

End Cap Sign(s)

The Corsair Brand

Corsair Brand Values

THE CORSAIR LOGO

PREFERRED USE HORIZONTAL

Use this logo for all instances of web and print.

In all cases, outlined artwork should be used.

URL address line is adjusted to the right edge

THE CORSAIR LOGO

The horizontal logo should never be used

In all cases, outlined

Never remove the registered mark.

The top edge of the corsair.com is

In all cases, outlined

Never remove the registered mark.

THE CORSAIR LOGO

Horizontal axis should be the centerpoint between

0%C 0%M 0%Y 100%K

0%C 0%M 0%Y 0%K

RGB: 0.R 0.G 0.B

RGB: 255.R 255.G 255.B

THE CORSAIR LOGO

PARTNER LOGO VERTICAL

THE CORSAIR LOGO

When appearing on a white background,

When appearing on dark colored backgrounds such

On rare occasions the Corsair logo appears on silver

THE CORSAIR LOGO

You must get corporate approval to place the Corsair

THE CORSAIR LOGO

Do not rearrange the

Do not alter the size

Do not colorize the logo

Do not use logo elements

Do not distort, stretch, or

Do not reproduce the logo

Do not place the logo on a

Do not crowd the logo with

Do not place the logo

Do not reproduce the logo

Do not compromise the

Do not reverse a portion

Preferred Corsair logo position is in upper left corner of

THE CORSAIR LOGO

Spot Colored Coated

Spot Colored Uncoated

THE CORSAIR LOGO

Spot Colored Coated

Spot Colored Uncoated

THE CORSAIR LOGO

Gotham Medium Italic

Gotham Light Italic

Gotham Bold Italic

Gotham Book Italic

Gotham Black Italic

Gotham Condensed Light

Gotham Condensed Medium

Gotham Condensed Book

Gotham Condensed Bold