INTRODUCTION

Dabur India Limited (DIL) is the fourth largest FMCG Company in India with business
interests in Healthcare, Personal care and Food products. It has revenue of about US$600 Million
(over Rs 2834 Crore) & Market Capitalization of overUS$2.3 Billion. Dabur India is a 126 years
old company and is the world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic
products. Dabur since its inception has focused on manufacturing and selling Ayurvedic products
targeted at the mass consumer segment. There are number of personal care products, Ayurvedic
tonics and oral care products which it launched between 1940 and1970 have become leading
brands today. Daburs top nine brands had 65% or more market share in their respective product
categories. These include the health tonic Chyawanprash, Hajmola digestive tablets and
candy, digestive Pudin Hara, Dabur Lal Dant Manjan and Dabur Amla hair oil. Dabur
manufactures over450 products, covering a wide range in health and personal care. Dabur India
has 14 manufacturing locations eight in India and six in countries like Nepal, Egypt UK etc.
It has three Subsidiary Group companies Dabur International, Fem Care Pharma and enwind 8
steps down subsidiaries:
DaburNepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care(Banglades
h), Asian Consumer Care (Pakistan), African Consumer care Nigeria
Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International
(UAE) and JaqulineInc. (USA).It has wide and deep market penetration with 50 C&F agents,
more than 5000 distributors and over2.8 million retail outlets all over India.
Dabur India limited is divided into three SBUs.

1)Consumer Care Division: This SBU caters to the consumer need

pertaining

Personal Care,

Health Care, Home Care& Foods. The major Brands under this SBU are Dabur, Vatika, Hajmola,
Real and Fem.

2) Consumer Health Divison: This SBU pertains to the Ayurvedic medicines and ayurvedic
OTC. Major categories in traditional formulations include Asav Arishtas, Ras Rasayanas,
Churnas, and Medicated Oils.
3)International Business Division: It caters to the health and personal care needs of international
consumers in middle east, north and west Africa etc.

INTRODUCTION OF DABUR INDIA LIMITED

Dabur India Limited came into existence over 100 years ago in 1884 in
Calcutta.The founder of Dabur India Limited-

Dr. S. K. Burman (1856-1907) was a physician who brought Ayurvedic medicines for the
masses of Bengal. His off quoted dictum is the guiding spirit behind Dabur even today:
"What is the life worth which cannot bring comfort to others"
And the Vision of DIL is:
"Dedicated

to

the

health

and

well

being

of

every

household"

Dabur India Ltd is one of the leading FMCG Companies in India. The company is also a world
leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. They operate in key
consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and

Foods. The company's FMCG portfolio includes five flagship brands with distinct brand
identities, Dabur as the master brand for natural healthcare products, Vatika for premium
personal care, Hajmola for digestives, Real for fruit juices and beverages and Fem for fairness
bleaches and skin care products. The company operates through three business units, namely
consumer care division (CCD), international business division (IBD) and consumer health
division (CHD). Their CCD business is divided into four key portfolios: healthcare, personal
care, home care and foods. Their CHD business offers a range of healthcare products. Their IBD
business includes brands, such as Dabur Amla and Vatika. The company has 19 state-of-the-art
manufacturing facilities spread across the globe. Of these, 12 production facilities are located in
India with key manufacturing locations being Baddi (Himachal Pradesh) and Pantnagar
(Uttaranchal) besides seven factories located at Sahibabad (Uttar Pradesh), Jammu, Silvassa,
Alwar, Katni, Narendrapur, Pithampur and Nasik. The Foods business is serviced by
manufacturing facilities at Newai (Rajasthan) and Siliguri (West Bengal). Outside India, the
company has manufacturing facilities in Dubai, Sharjah, Ras-al- Khaimah, Egypt, Nigeria, Nepal
and Bangladesh. The company has a wide distribution network, covering over 2.8 million retail
outlets with a high penetration in both urban and rural markets. Their products also have a huge
presence in the overseas markets and are available in over 60 countries across the globe. Their
brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia.
Dabur India Ltd was incorporated on September 16, 1975 for manufacture of high-grade
edible & industrial guargum powder and its sophisticated derivatives. In the year 1978, the
company launched Hajmola tablet, an Ayurvedic medicine used as a digestive aid. In the year
1979, they set Dabur Research Foundation. Also, they commenced commercial production at the
most modern herbal medicines plant in Sahibabad. In the year 1986, the company was converted

into a public limited company. In the year 1988, they launched the pharmaceutical medicines. In
the year 1989, the company converted the Ayurvedic digestive formulation into a children's fun
product with the launch of Hajmola Candy. In the year 1992, they launched a new range of
coconut oil under the brand name 'Anmol'. Also, they developed Dab 10, an intermediate for
anti-cancer drug namely Taxol. The company entered into a joint venture agreement with
Guldenhorst BV Netherland to form a company for manufacture and marketing of all types of
bubble gum, chewing gum, toffees, chocolate, cocoa related products and sugar based spreading
creams etc. In the year 1994, the company entered into capital market with their public issue.
Also, they entered into oncology segment during the year. In the year 1996, the company entered
into foods business with the launch of Real Fruit Juice, the first local brand of 100% pure natural
fruit juices made to international standards. In 1997, the company set up a new manufacturing
unit with a high degree of automation at Baddi (H.P.) to produce company's well-known brands,
namely Chyawanprash, Janma Ghunti, Ayurvedic Oils and Asva-Arishtas. In the year 1998,
Burman family handed over management of the company to professionals.
The company signed a joint venture with Bongrain International SA of France to form a
new company under the name of Dabon International Ltd. In the year 1999, the company entered
into an agreement with their Spanish partner Agrolimen to offload their 49% stake in the joint
venture company General De Confiteria India Ltd in favour of an Agrolimen group company. In
the year 2000, the company launched Efarelle Comfort, a natural menstrual pain reliever. Also,
the company's ayurvedic specialties division launched plain isabgol husk under the brand name
Nature Care. In the year 2001, the company entered into the highly specialized area of cancer
therapy In the year 2003, the company demerged their pharmaceuticals business from the FMCG
business into a separate company as part of plans to provider greater focus to both the

businesses. With this, the company now largely comprises of the FMCG business that include
personal care products, healthcare products and Ayurvedic Specialties, while the Pharmaceuticals
business would include Allopathic, Oncology formulations and Bulk Drugs. Dabur Oncology
Plc, a subsidiary of Dabur India, would also be part of the Pharmaceutical business. Also, they
made a tie up with Free Markets Inc for using leading edge technologies to execute online
markets for its procurement needs. In the year 2005, the company acquired Balsara's Hygiene
and Home products businesses, a leading provider of Oral Care and Household Care products in
the Indian market for the consideration of Rs 143-crore all-cash deal. In the year 2006, Besta
Cosmetics Ltd was amalgamated with the company with effect from April 1, 2006.
Also, the company incorporated a subsidiary company under the name Asian Consumer
Care Pakistan Pvt Ltd to sell FMCG products in Pakistan. In the year 2007, Dabur Foods Ltd
was amalgamated with the company with effect from April 1, 2007 to extract synergies and
unlock operational efficiencies. In the year 2008, they acquired Fem Care Pharma, a leading
player in the women's skin care market. During the year 2009-10, the company acquired 20% of
the equity share capital of Fem Care Pharma Limited (FEM) from the public shareholders, in
addition to the controlling stake of 72.15% acquired from their existing promoters thereby
increasing the total controlling stake to 92.15%. Also, as per the scheme of amalgamation, Fem
Care Pharma Ltd was amalgamated with the company with effect from April 1, 2009. The
scheme became effective on June 18, 2010 During the year 2010-11, the company acquired
Turkey's leading personal care products maker Hobi Kosmetik Group, a leading personal care
products through Dabur International Ltd, a wholly owned subsidiary of the company for USD
69 million. In January 2011, they acquired 100% equity in Namaste Laboratories LLC of the US,
a leading ethnic hair care group based in Chicago with operations in US, Europe and Africa,

through Dermoviva Skin Essentials Inc, a wholly owned subsidiary of the Company for USD
100 million. They launched India's first fruit-flavoured Chyawanprash. Dabur Chyawanprash
was launched in Orange and Mango flavoured variants.
In the year 2011, the company launched their first-ever online shopping portal
www.daburuveda.com. With this, the company is the first Indian FMCG company to launch a
dedicated online shopping portal for its beauty products range. The portal will be the online
gateway for consumers to know, understand, buy and gift the exclusive Dabur Uveda range of
skincare products. The company acquired Ajanta Pharma's over-the-counter energizer brand '30Plus'. In January 31, 2012, the company's step down subsidiary, Zeki Plastik Imalati Sanayi ve
Ticaret Anonim Sirketi merged with another step down subsidiary - Hobi Kozmetik Imalat
Sanayi Ve Ticaret Anonim Sirketi. Accordingly, Zeki Plastik Imalati Sanayi ve Ticaret Anonim
Sirketi ceased to be the company's step down subsidiary company with effect from January 31,
2012.

HISTORY

1884
-Established by Dr. S K Burman at Kolkata.
1896
-First production unit established at Garhia.
1919
-First R&D unit established.
Early1900s
-Production of Ayurvedic medicines Dabur identifies nature-based Ayurvedic medicines as its
area of specialisation. It is the first Company to provide health care through scientifically tested
and automated production of formulations based on our traditional science.
1930
-Automation and upgradation of Ayurvedic products manufacturing initiated.
1936
-Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated.
1940
-Personal care through AyurvedaDabur introduces Indian consumers to personal care through

Ayurveda, with the launch of Dabur Amla Hair Oil. So popular is the product that it becomes the
largest selling hair oil brand in India.
1949
-Launched Dabur Chyawanprash in tin pack Widening the popularity and usage of traditional
Ayurvedic products continues. The ancient restorative Chyawanprash is launched in packaged
form, and becomes the first branded Chyawanprash in India.
1957
-Computerization of operations initiated.
1970
-Entered Oral Care & Digestives segment addressing rural markets where homemade oral care is
more popular than multinational brands, Dabur introduces Lal Dant Manjan. With this a
conveniently packaged herbal toothpowder is made available at affordable costs to the masses.
1972
-Shifts base to Delhi from Calcutta.
1975
-The Company was incorporated on 16th September for manufacture of high grade edible &
industrial guargum powder and its sophisticated derivatives. It was incorporated in the name of
Vishal Chemical (India) Ltd.

1978
-Launches Hajmola tablet Dabur continues to make innovative products based on traditional
formulations that can provide holistic care in our daily life. An Ayurvedic medicine used as a
digestive aid is branded and launched as the popular Hajmola tablet.
1979
-Dabur Research Foundation set up.
1979
-Commercial production starts at Sahibabad, the most modern herbal medicines plant at that
time.
1984
-Dabur completes 100 years.
1988
-Launches pharmaceutical medicines.
1989
-Care with fun The Ayurvedic digestive formulation is converted into a children's fun product
with the launch of Hajmola Candy. In an innovative move, a curative product is converted to a
confectionary item for wider usage.
1992
-A new range of coconut oil under the brand name `Anmol' was launched.

1994
- The company also undertook to set up a project in Himachal Pradesh for manufacture of
Hajmola, honey, Gulabari, Pudin Hara, Lavan Bhaskar Churna and soft gel capsules, part of the
existing range of products..
1995
- In addition to the existing products, the company exported products like an improved version of
Chyawanprash (with more honey and less pungency) liquid form of Chyawanprash an aqueous
based, hair vitalizes Melatonin etc.
1997
-Food division project starts.
1998
- Dabur India Ltd on 19th January 1998 launched low sodium cooking salt called Nutrasalt in
Chandigrah.
- Dabur India has tied up with Godrej Foods for the manufacture and packaging of its `Real'
range of fruit juices and fruit drinks in tetrapacks.
1999
- Dabur India Ltd has entered into an agreement with its Spanish partner Agrolimen to offload its
49 per cent stake in the joint venture company General De Cafeteria India Ltd in favor of an
Agrolimen group company.

2000
- Three domestic pharma companies - Cadila Pharmaceuticals, Shantha Biotech and Dabur India
have signed an agreement with the department of biotechnology (DBT) for developing and
marketing basic molecules in leprosy, hepatitis and tumor disease segments.
2001
- Dabur India Ltd. proposes to increase the number of directors on its board, by adding three new
directors.
2002
-The Board of Directors of Dabur India Ltd has appointed Mr Sunil Duggal as Chief Executive
Officer of the company on July 01, 2002.
2003
-The fourth Largest FMCG, Dabur launch new Herbal pill for diabetics.
2004
-Dabur India gets Tetra Pak award.
2005
-Dabur signs Sonu Nigam to endorse cough drops
2006
-Dabur India secures prestigious National Award from ICSI
2007.
-Dabur India decides to merge its wholly-owned subsidiary Dabur Foods Limited with itself to
extract synergies and unlock operational efficiencies.

2008
-Dabur India Launch of First Retail Store by Subsidiary Company.

2009
- Dabur launched Odomos Naturals, a range of personal application mosquito repellents packed
with Aloe Vera and Citronella with two options, cream and lotion.
2011
-dabur India enters in to professional skin care products market.
2013

- dabur India Crosses Rs . 60 bn markin annual sales .

SOCIAL RESPONSIBILITIES

'What is that life worth which cannot bring comfort to others'

- Dr. S K Burman, founder, Dabur India Ltd.
For growth to be responsible, it should go beyond numbers... It should do good to
the society, create a better world. That's the kind of growth that Dabur India Ltd. believes in,
and constantly strives for.

At Dabur, our commitment to good governance, ethical conduct and social responsibility
is core to our way of doing business, and is strongly aligned with our drive to create and increase
value for all stakeholders. We define CSR as conducting business in ways that provide social,
environmental and economic benefits for the communities and geographies where we
operate.
Daburs CSR initiatives are driven through Sustainable
Development Society or SUNDESH, an outcome of the vision of
Dabur

India

Ltd

founder

Dr.

S.K

Burman.

Sustainable Development Society (SUNDESH) is sworn to the mission of ensuring overall

socio-economic development of the rural & urban poor on a sustainable basis, through
different participatory and need-based initiatives. It aims to reach out
to the weaker and more vulnerable sections such as women and
children, illiterate and unemployed of the society.
Today, SUNDESH operates in Ghaziabad and Gautam Budha Nagar district of Uttar
Pradesh, and has more recently established presence in Rudrapur district of Uttrakhand. Over

the years, it has contributed to many worthy causes, addressing childrens literacy, improving
healthcare services, skill development, and environment, to name a few.
Medicinal Plant Project An initiative by Dabur Nepal Pvt. Ltd.
Dehi me dadami te (As you give me, I give you in return). This quote from an ancient
text sums up Daburs commitment towards nature. With a strong foundation in the Himlayan
Kingdom, Nepal, Dabur has taken many strong but quiet initiatives in last one and half
decade towards corporate social responsibility.
Dabur Nepal Pvt. Ltd. is a joint venture company established in the year 1989 when
probably very few investors had their roots in Ayurveda. Thanks to the favourable climatic
conditions here, Nepal has been a major source for the herbal plants which are extensively used
in Tibetan, Chinese, Nepalese and Indian medicines. However, due to indiscriminate use, over
exploitations, poor collection methods, early harvesting and lack of the post harvest technology,
these natural reserves are depleting speedily. Whats worse, there are no systematic efforts to
replenish these natural resources of medicinal plants in the Himalayan region. Dabur Nepal has
started the project on medicinal plants in Nepal to provide the modern technology for
cultivation of the required medicinal herbs of Himalayas to the farmers. The only ecofriendly project of CSR nature in Nepal, this initiative is fully integrated with the companys
business vision. A state-of-the-art Greenhouse facility has been set up at Banepa, which has
the capability to produce 5-6 million saplings of medicinal plants per annum. All the required
climatic parameters for uniform growth of saplings of the medicinal plants like temperature,
humidity etc. are controlled by automatic computer systems. Besides helping preserve natural
resources, this initiative has also gone a long way in generating employment and income for

local people and improving the socio-economic conditions of local populace in the Himalayan
Kingdom.
Still A Long Way To Go...
A beginning has been made but there still miles
to go before the huge disparity is bridged and a better future delivered to
both the rural and urban poor.
Corporate social responsibilities report
This noble thought by its founder has been the driving force behind
Dabur India Ltd's community initiatives. At Dabur, we firmly believe that an
organizations true worth lies beyond its business, and is best reflected by
the service it renders to the community and the Society. Businesses have a
responsibility to sub serve larger societal goals as they have the ability to
contribute significantly and impact fully to sustainable and inclusive
development. Corporate Social Responsibility (CSR) is not a public relations
exercise for us. Dabur defines CSR as conducting business in ways that
provide social, environmental & economic benefits for the communities and
geographies where we operate. The greatest value is in making a difference
in lives of people. Dabur's CSR initiatives are driven by Sustainable
Development Society or SUNDESH, which aims to reach out to the weaker
and more vulnerable sections of our society.

Eye Care campus

SUNDESH takes care of the elderly by holding eye care camps at its
Health Post and in villages. Cataract cases are even operated free of cost
Prevention of female foeticide: SUNDESH has

organised workshops in

Ghaziabad on prevention of female foeticide. Anganwadi workers were

sensitized to make the community aware about the importance of girl child
and improve the girl-boy ratio in the region. AIDS awareness: An awareness
drive on HIV/AIDS was undertaken with CARE India Trust and UP State AIDS
Control Society. This sought to reduce Sexually Transmitted Infections/HIV
transmission among high-risk migrants in urban areas of Ghaziabad district
in Uttar Pradesh. Education & Literacy The educational initiatives of
SUNDESH for underprivileged children include nonformal education [6-14
years non-school going], special school for working children [8-13 years],
remedial education [6-14 years school-going], besides holding classes for
women between the age of 18 and 45 years. This programme's success is
reflected

in the fact that a host

of mothers are now

following their

daughters and seeking admission at our adult education centre.

Non-formal Education:
SUNDESH holds classes for underprivileged children
between 6 and 14 years of age. After completing their basic education, these
children, who have either never had a chance to see a school from inside or
are school dropouts, are then encouraged to get enrolled in formal schools.

Income Generation Programmes Capability enhancement programmes have

been introduced offering vocational training in cutting & tailoring, machine &
hand embroidery, bee keeping, mushroom farming, mehandi application and
vermi-composting. Still a long way to go...
Dabur believes in having a long-term relationship with communities in
and around its operational area, and in providing sustenance to regions that
remain isolated and neglected. A beginning has been made but there are
still miles to go before the huge disparity is bridged and a better future
delivered to both the rural and urban poor.

ENVIRONMENT

People are our most important asset. We add value through result driven training, and we
encourage and reward excellence.'At Dabur, this principle guides us in our relationship with
employees. We believe they are a key facet of the Company and it is their contribution that has
enabled Dabur to achieve its current status. We take special care of our employees, and we
recognize and reward a good performance. There are special training and skill up gradation
programs to keep our employees constantly abreast with current business demands.
Dabur nurtures a familial bond with its people. Creating a harmonious and value based
work environment that encourages team spirit, as also rewarding individual initiative. Each of
our employees is an important component in building a cohesive force, which ultimately helps us
to achieve our vision of Health Safety and Environmental Review.
Dabur India Ltd. has renewed its commitment to ensure a healthy and safe workplace for
all by maintaining the highest levels of Occupational health, Safety and environmental Standards
across all its units. The Health, Safety and Environment Management Systems in all
manufacturing units conform to the requirements of the International Standards based on
OHSAS and ISO. A Dedicated "Safety Management Team" is working toward the prevention of
Man, Machine and material loss at the Corporate & Unit level by educating and motivating the
employees on various aspects on Health, Safety and Environment through training programs and

seminars. The environmental agenda was marked by a shift towards reducing environmental
impact of Company's operations. This was achieved by environment management program
through a combination of energy & water conservation, rainwater harvesting and solid waste
recycling. Some sites modified their boilers to use bio-fuels, resulting in significant
environmental benefits by reducing the Sox emission in environment. Dabur India Ltd. has
always been aware of its responsibilities as a good citizen. Action in health, safety and
environment management is in the process of further strengthening its current resources.

Initiatives taken during the year areas under:

Manufacturing locations were prepared for the certification of OHSAS 18001 and ISO
14001 integrated management.

Reaffirmation of Occupational Health and Safety policy done and rolled out.

Risk assessment of all manufacturing location done with a system of planned inspection
product wise, which resulted in the reduction of All Injury Rate (AIR) and Total
Recordable Frequency Rate (TRFR).

Electrical Safety audit was carried out for all manufacturing location by competent
person.

Safety and Environment Act and Rules were complied at unit level.

Environmental Management Program (EMP's) has been undertaken by units on the

concept of Reduce, Reuse and Recycle. 20 EMP's were completed and 23 are in progress.
This has resulted in the reduction of water consumption from 9.15 to 7.11 M3/T.

Carbon Foot Print Study was carried out for 3 manufacturing locations, which showed the
reduction of effect on environment.

Environmental Monitoring was carried out at unit level to check the impact on the
environment.

Different Guidelines and Standards were rolled out for implementation at unit level and
focus on the training (on job and off job) to minimize the TRFR (Total Recordable
Frequency Rate) was increased.

Fire Hydrant System as per the latest technologies available was installed at unit level.
Emergency Preparedness plan is in place which was executed through mock drill.

Different tests have been carried out at unit level to check the efficiency of personal
protection equipments (PPE's) used at work place.

Health Check up for all employees was carried out at unit level.

Plantation of medicated trees was carried out at manufacturing locations.

At Dabur, environment and nature is the lifeline of our business. With a

portfolio of Ayurveda and nature-based products, conservation of nature &
natural resources is deep rooted in our organizational DNA, and in every
aspect of our ever-growing business. We, at Dabur, have not merely
incorporated the concept of sustainability into the core of our business but
have, in fact, expanded it to encompass our aspirations and responsibilities
to the society and to the environment. It is this concept that inspires us to
optimize our business performance to tackle the new and growing challenges
of environment and technology. It is a concept on which we aspire to build an
organization that will continue to increase value for all our stakeholders for
generations to come, through intensive focus on Conservation of Energy and

Technology

Absorption,

along

with Health,

Safety

and

Environment

Protection.

Conservation of Energ
Dabur has been undertaking a host of energy conservation measures.
Implementation of various energy conservation projects have resulted in
a 13.8% reduction in the Companys energy bill in the 2008-09 fiscal alone.
What was noteworthy was the fact that this reduction has come despite an 89% volume increase in manufacturing, and an average 11.7% increase in
cost of key input fuels. The host of measures key among them being use of
bio-fuels in boilers, generation of biogas and installation of energy efficient
equipment helped lower the cost of production, besides reduce effluent and
improve hygiene conditions & productivity.

Technology Absorption
Dabur has also made continuous efforts towards technology absorption
and

innovation,

resources.

which

have

contributed

towards

preserving

natural

These efforts include:

Minimum use of water in process by pre-concentration of herbal

extract and reduction in concentration time

Uniform heating in VTDs by hot water as against steam earlier,

resulting in 30% reduction in bulk wastage by using non-stick coating
and formulation change

Improvement in water treatment plant through introduction of RO

(Reverse Osmosis) system for DM water, reutilization of waste water
from pump seal cooling and RO reject waste-water management

Introduction of water efficient CIP system with recycling of water in

fruit juice manufacturing

Development of in-house technology to convert fruit waste into organic

manure by using the culture Lactobacilus burchi

The Company has achieved a host of significant benefits in terms of

product

improvement,

cost

reduction,

product

development,

substitution, cleaner environment and amongst others.

Health Safety & Environmental Review

import

Renewing the commitment to Health Safety and Environment, Dabur

has formulated a policy focusing on People, Technology and Facilities. A
dedicated Safety Management Team has also been put in place to work
towards the prevention of untoward incidents at the corporate and unit level,
besides educate & motivate employees on various aspects of Health, Safety
and Environment. The Company is also continuously monitoring its waste in
adherence with the pollution control norms. In pursuance of its commitment
towards the society, efforts have also been initiated to conserve and
maintain the ground water level. The efforts include implementation of
rainwater harvesting, which has delivered encouraging results and has put
the company on the path to becoming a Water-Positive Corporation. Dabur
also initiated a Carbon Foot Print Study at the unit level with an aim to
become a carbon positive Company in years to come. At Dabur, we are
committed to sustainable development throughout our diverse operations.
And, we will strive to translate the good intentions into concrete and lasting
results, contributing to the ultimate good of the society.

ACHIEVEMENTS
Dabur has received many Awards and Accolades in
recognition of its achievements at various levels. During the year Dabur
bagged various Awards and Recognitions in different categories and for
different Brands. These include: For The Company

Listed among India`s 50 best Blue chip Companies offering best Investor returns.

Listed among Top 5 Indian brands to look out for I rank .

Ranked 19th among India`s Best Wealth creators.

Ranked as 60th Most Valuable Indian Company in 2009.

Ranked 25th in India's 100 Most Valuable Brands.

Placed 158th in BS-1000 list. In the Super Rank it has been placed at number 9.

Dabur is Category Winner in FMCGPersonal care as biggest wealth creator.

Moved up 6 places in ET-500 List for 2009.

Moved up 12 places to take 79th position in Super 100 list for 2009.

Bagged Top Marketer Award For 2009 in Consumer Goods Market.

Uveda,Vatika conditioner ranked True Champions of Style by Elle magazine.

Dabur India's fruit Juice brand `Real` has won Trusted Brand Gold Award 2009.

Dabur, Amla, Hajmola listed in Most trusted Brands 2009 list.

Dabur Chyawanprash Immune India Campaign bagged the Gold award for Best School contact
programmed.