Social media

inasi Tolga Dikmen

Yasin Pehlivanlar

ala Ilay Akar

Bra Temiz

What is the social media ?

Social media are computer-mediated tools that allow people to create, share or exchange information,
ideas, and pictures/videos invirtual communities and networks. In 2014, the largest social network
is Facebook and other popular networks include Twitter, Instagram, LinkedIn, and Pinterest
Social Media Tools ?
Attempting to juggle each and every one of your social media accounts can be tricky, scary and timeconsuming. For example, while youre busy updating your Facebook status, you might have forgotten
to favorite a tweet. Speaking of tweets, when is the best time to send one out to followers?It can
seriously give you a migraine. we live in a world and time where developers are rectifying that
problem! Now there are plenty of tools that can easily sync with all of our social media accounts so
that we can update and monitor all of accounts in convenient location. The only downside is that some
great tools have been disabled or acquired by some of the major brands.

Twitter
1. SocialBro: "The number-one marketing platform for Twitter," SocialBro maps community
engagement on a simple graph. This is a tool made for businesses with the goal of monetizing their
followings. A 15-day free trail is offered.
2. Tweetdeck: Now owned by Twitter, Tweetdeck aims to maximize reach. With its customizable
dashboard, users can schedule future tweets and monitor activity across several accounts -- all at a
glance.
3. Social Rank: Your Social Rank groups your best followers, most engaged and most valuable. From
this information, businesses can take extra care of valuable customers. Social Rank generates a free
report on the day of sign up.
4. Tweriod measures the effectiveness of posts according to level of engagement, detailing hours and
days when engagement peaks. Every business needs to use Tweriod when planning their contentmarketing strategy.

Facebook
1)LikeAlyzer: As the name suggests,LikeAlyzer analyzes Facebook pages ,
generating reports highlighting areas for improvement.This tool is an invaluable
resource for business new to social media.The page-rank section allows business to see
how they stack up against similar brands and by industry standarts

2)Wolfram Alpha Facebook Report: This tool is handy for those who drive their
business page though their personal profile. The free Wolfram report is incredibly
detailed including a relationship status graph

3)Agorapulse: This tool focuses on customer-relationship management (CRM) by

building profiles of fans based on their interactions on the page. Pricing starts at $29
per month for one page with less than 6,000 likes.

4)BuildFire : idevilishly streamlined way for a business to create an application in

minutes, or the BuildFire team will customize one. BuildFire integrates beautifully
with all major platforms, facilitating user engagement.

5)PageModo : overhauls the aesthetic of Facebook pages by providing custom cover

photos, additional tabs and unique landing pages. PageModo offers a basic free
package and upgrades start at $6.25 per month.

Instagram
1) Curalate: Useful on Instagram and Pinterest, Curalate monitors conversations about
brands, products and services, providing vital information to businesses. Curalate
identifies potential brand advocates and influential followers.
2) Iconosquare (formerly Statigram) : user-friendly platform that monitors statistics
for followers' level of engagement, including lost and gained followers, in weekly and
monthly periods.
3) Collecto : particularly useful to small businesses that are concerned with building up
their followings. The location-based app categorizes followers into the brands they are
talking about and hashtags they use.

LinkedIn
1) Tripit : An older application, Tripit centralizes business-trip information including
hotel and flight details and dinner reservations. Tripit enables users to share their
itineraries on LinkedIn to make the most out of their journeys.
2) Word Press : arguably the simplest way to add a blog to a LinkedIn account, which
will attract more connections through content. Word Press is responsible for 23 percent
of webpages on the net.

SOCIAL MEDIA IS COMING OF AGE

Social media and social networking are no longer in their infancy. Since the emergence
of the first social
media networks some two decades ago, social media has continued to evolve and offer
consumers

around the world new and meaningful ways to engage with the people, events, and
brands that matter
to them. Now years later, social media is still growing rapidly and has become an
integral part of ourdaily lives. Today, social networking is truly a global phenomenon.
Whats driving the continued growth of social media?

Mobile : More people are using smartphones and tablets to access social media. The
personal computer is still at the center of the social networking experience, but
consumers are increasingly looking to other devices to connect on social media. Time
spent on mobile apps and the mobile web account for 63 percent of the year-over-year
growth in overall time spent using social media. Forty-six percent of social media
users say they use their smartphone to access social media; 16 percent say they
connect to social media using a tablet. With more connectivity, consumers have more
freedom to use social media wherever and whenever they want.

PROLIFERATION : New social media sites continue to emerge and catch on. The
number of social media networks consumers can choose from has exploded, and too
many sites to count are adding social features or integration. While Facebook and
Twitter continue to be among the most popular social networks, Pinterest emerged as
one of the breakout stars in social media for 2012, boasting the largest year-over-year
increase in both unique audience and time spent of any social network across PC,
mobile web, and apps.
How is social media impacting marketing?
SOCIAL WORD-OF-MOUTH: Social media enables consumers to generate and tap
into the opinions of an exponentially larger universe. While word-of-mouth has always
been important, its scope was previously limited to the people you knew and interacted
with on a daily basis. Social media has removed that limitation and given new power
to consumers.
HYPER-INFORMED CONSUMERS : Social media is transforming the way that
consumers across the globe make purchase decisions. Consumers around the world are
using social media to learn about other consumers experiences, find more information
about brands, products and services, and to find deals and purchase incentives.
OPPORTUNITY FOR ENGAGEMENT : Consumer attitudes toward advertising on
social media are still evolving. Though roughly one-third of social media users find
ads on social networking sites more annoying than other types of Internet

advertisements, research suggest that there are opportunities for marketers to engage
with consumers

THE EXPERIENCE FACTOR

Theres a direct relationship between how long marketers have been using social
media and their weekly time commitment. For people just beginning with social
media, 59% spend 1 to 5 hours per week. However, for folks who have been doing this
for a few months or longer, most spend 6 hours or more per week on social media
activities. A significant 47% of marketers who have more than 3 years experience
spend at least 16 hours per week focused on social media activities.

Benefits Of Social Media Marketing

Generated exposure for my business
Increased traffic/subscribers
Improved search ratings
Resulted in new business partnerships
Generated qualified leads
Reduced overall marketing expense
Improved sales

Social Media Tools People want to learn

Facebook 70% Blogs 69% Social Bookmarking/news site 59%
Twitter 59% LinkedIn 55% YouTube or other video 55%
Geolocation (Foursquare) 46% Forums 40%
Groupon 30% MySpace 10%

Other marketing media used by social marketers

1. Email marketing 2. SEO (search engine optimization) 3. Event Marketing

(speaking, networking) 4. Press releases 5. Online ads (Google AdWords,
Facebook ads) 6. Direct Mail 7. Print Display ads 8. Sponsorships
9. Webinars/teleseminars 10. Radio ads 11. TV ads