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8 female promoters will be working weekly 1/2 days for the brand
promote
Marlboro
through
point-of-sale
Demographic Profiling:
Age 18 and more
SEC A Male
Profession: Students, Corporate
Executives, Businessman
monthly at least
Psychographic Profiling:
Lifestyle:
Fun lover: friend circle, party, dj shows
concerts and similar kind of gatherings
are their most preferred way of
entertainment
Caf and Pool lovers
Gets less motivated with the message
Psychographic Profiling:
Values:
They prefer to take their decision by themselves and less
Highly ambitious
Less sensitive about religious issues
Less patriotic, Self centered and bit
Psychographic Profiling:
Interests:
Sports, Music, Travelling is common field of interest for these people
Girls are their focal point of interests
DJ Party, Concerts are more preferred area of entertainment
Oversea travelling is more preferred than travelling own country
Internet is their most preferred source of entertainment rather than
traditional media
Psychographic Profiling:
Media Habits (Hypothetic Consideration):
TV: Musical Show, Lifestyle Programs
Radio: Mostly biased towards FM stations
Preferred Radio Programs: Bhoot FM(Radio Foorti), Amar Valobasha (Radio Amar)
Print Media:
Lifestyle Features
Sports/Sport News
Tech News
Movies:
Downloaded movies from internet
Movie theater goer (Blockbuster/Star Cineplex)
Number of Event
Number of Ushers
Number of Coordinator
Supervisor/Coordinator
Managing Transportation
Selection of a RA
Venue Permission
Briefing of the RA
& Coordinator
BSU Setup
Product Collection
Logistics
Arrangement
Event Execution
Venue Confirmation
Selection of RA
Training and Briefing for RA/Coordinator/Supervisors
Ensuring Logistics for the event
BSU fitting & fixing with transport
agency/company.
particular POS
8-10 am
10-12
pm
12-2 pm
2-4 pm
4-6 pm
6-8 pm
8-10
pm
10-12
pm
12-2 am
2-4 am
MONDAY
TUESDAY
WEDNESDA
Y
THURSDAY
PMI Event
FRIDAY
PMI Event
SATURDAY
SUNDAY
4-6 am
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Event will be conducted on the highlighted date Starting from December 2014 to November
2015
Total Number of Events is 104 Unit.
Nov-14
ID
Task Name
Duration
Selection of RA
5
6
5
5
2
1
4
2
Nov-14
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
1
2
3
Task Name
Event Day
Report Prepare and
compilation
Venue List from Client
Duration Month
2
2
2
Dec-14
Sl No
Dec-14
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
M T W T F S S MT W T
M T
W T
M T
W T
W T
Agency/Company
Estimated budget
agency
Smoking Kills