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Oracle Spatial & Oracle Business Intelligence

Better Together
Shelley Cooper
Oracle BI Solutions

Agenda
1. Oracle Spatial Technologies Overview
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2. Oracle Business Intelligence Overview

3. Spatially-Enabled Business Intelligence

4. Q & A

Imagine

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2007 Oracle Corporation Proprietary and Confidential For Internal Use Only.

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Oracle
Spatial

Overview

Oracle Spatial
An option of the Oracle Enterprise Edition Database
Extends the database with the ability to store, search
and <Insert
process
(geographic) information
Picturespatial
Here>
Used in GIS (Geographical Information Systems) and
business applications:
Logistics, fleet management, utilities, geomarketing,
insurance, etc

Leverage value of Maps, Customers or Asset

Locations for BI applications

Oracle Fusion Middleware MapViewer

Standards-based J2EE and Java
Server Faces component
XML/HTTP, Java/AJAX
Picture
Here> and Java IDEs
Runs<Insert
in J2EE
containers

Publish spatial data to the web

Map and feature cache provides
smooth scroll (pan, zoom)
Rich Java, XML, JavaScript APIs
provide client side interactivity
Centrally managed map definitions,
symbology, and styling rules

Supports all Geospatial Datatypes

Lines

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Polygons

Points

Oracle database

Data
e1
f1

Rasters

e2 n2
n1
f2

e3

e4

Networks

Topologies

3D

Oracle Business Intelligence

Enterprise Edition (OBIEE)
Overview

Oracle BI Enterprise Edition Plus

Best in Class, Business User Tools
BI WORKSPACE

Interactive
Dashboards

Reporting &
Publishing

Ad-hoc
Analysis

Search

Proactive
Detection & Alerts

Disconnect &
Mobile Analytics

MS Office
& Outlook
Integration

BI SERVER - COMMON ENTERPRISE INFORMATION MODEL

Integrated Security, User Management, Personalisation
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and optimised Data Access Services

OLTP & ODS

Systems

Data Warehouse
Data Mart

OLAP
Essbase

SAP, Oracle, Siebel,

PeopleSoft, Custom

Excel
XML

Business
Process

The BI Server
Enables Consistency, Security, Reuse, Flexibility
PRESENTATION LAYER
User roles, preferences
Simplified view
Logical SQL interface

Role-Based Views of the

Information Relevant to the User

SEMANTIC OBJECT LAYER

Dimensions
Hierarchies
Measures
Calculations
Aggregation Rules
Time Series

Consistent Definition of Business

Measures, Metrics, Calculations

PHYSICAL LAYER
Map Physical Data
Connections
Schema

Model Once, Deploy Everywhere

Across Any Data Sources

BI with any Interaction Style

Interactive Analysis

Published Reporting

Drill anywhere visualization

Page-Oriented, High Volume, Pixel-Perfect

Smart Office Access

Dashboards and Scorecards

Secure Integration with Microsoft Office

Role-based and Personalized

BI available to everyone in the Enterprise

Proactive Alerts, Mobile Access

Guided Analytics

Push BI to email and mobile devices

Enable greater analysis success

FPO
Embedded in OLTP Applications

BI Drives Business Processes

In-Context Insight

Intelligence-driven business processes

BPEL, ESB

Oracle BI

Spatially-Enabled BI
The benefits of combined
capabilities

Oracle Spatial Technology Stack

HTTP

Oracle Fusion Middleware

Business Intelligence

MapViewer

JDBC

Oracle Database
Oracle Locator
Oracle Spatial

Bundled
Map Content

Business Intelligence Technology

Business
centric

User interaction

Integration,
analysis,
presentation

Business Intelligence

Sources

Insulation from
complexity

Complex
Assets, Financials, Field Service, Land Information, Crime Data, Traffic Data...

Integration of BI and Geospatial Technologies

Geographic
visualization of BI as
just another
interactive chart
type
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Bi-directional map
integration
Visualize and
associate multiple
measures on map
Drill and
Navigate
dashboards from
map
Enterprise Business
Information Model

Interactive Mapping
Spatial Analysis

Geospatial

Optimized Spatial Data

Management

Business
Optimized Data Access
Intelligence Analytical
Capabilities

Value of Geospatial/Business Intelligence Integration

What does one capability add to the other?
BI Perspective
Enrich BI with geographic Maps
Enables location analysis in
reporting, alerts and notifications

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Use Maps as vehicle to guide

navigation, filtering and drill-down

GIS Perspective
Enrich GIS Layers with BI measures
from ANY source system
Increases GIS ROI
Decrease time to deploy new GIS
applications and custom coding to
integrate conformed entities
Value of maps
and location
analysis in BI

Value of maps and

location analysis in an
enterprise system

Volume and
complexity of sources
integrated by BI

Expanded
user base

Traditional challenge for supporting Spatial Analytics

Business Reports

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Legacy GIS
Map Building
& Visualisation

Files Excel
XML
Proprietary
GeoSpatial
Data

2007 Oracle Corporation Proprietary and Confidential For Internal Use Only.

Data Warehouse
Data Mart
OLTP & ODS
Systems

Oracle BI & Spatial MapViewer Integration Overview

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Picture
Here>
Legacy GIS
| Oracle
MapViewer
Enterprise-wide,
Personalised,
Interactive, Embedded
GIS

Map Building
& Visualisation

Non-Spatial
Data provider

Enable mapping of any

enterprise metrics

BI Dashboards, Charts
and Tabular views

Common Enterprise Information Model

Spatial Analytics
to enrich reports

Proprietary
GeoSpatial
Data

Oracle BI Server

Oracle
11g
Spatial

2007 Oracle Corporation Proprietary and Confidential For Internal Use Only.

OLTP & ODS

Systems

Data Warehouse
Data Mart

Files Excel
XML

Oracle Spatial 11g Enables

Spatial is an integrated component of your BI & DW, not a bolt-on
Scrollable, Interactive Maps

Spatial Web Services

3D, Point Clouds, and LIDAR

Open Location
Service

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Geocoding & Routing

Oracle BI Dashboards

Raster Imagery

Who needs Location Intelligence

If you have disperse operations
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If you want to view your BI by any of the following

dimensions/filters then Location Intelligence is
applicable:

Branch, Division
Metropolitan or Rural area
City
Province
Country

2007 Oracle Corporation Proprietary and Confidential For Internal Use Only.

Examples

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Environmental Protection
Crime Analysis
Public Safety

Waste Management
Citizen Services
Transportation Management

Map driven filters, or prompts, in BI

dashboards
Only Possible With Spatial Analytics

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Show incidents within 750 ft

of selected park

BI and Maps: A Natural Fit

Maps are a natural choice for representing spatially-related data
Help understand many phenomena and their relationships
More bars (red) or grocery
stores (brown)
per 10,000
people
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Cholera incidents and

possibly contaminated well

Map courtesy StrangeMaps, Wikipedia (John Snow)

A geographic dimension usually has a

well known hierarchy, e.g. country,
region, state, county
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High density visualization

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Depict and detect spatial relationships among data

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Master-Detail linking: Country at a glance on

the map, details for a state in charts.

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