A STUDY ON STRATEGIES IN HR PRACTICES AT TAMILNADU

NEWSPRINTS AND PAPER LIMITED, CHENNAI

A PROJECT REPORT
Submitted by
MARIANA FELICITA VINITHA.L
(Reg.No:MA10512)
Under the guidance of

Mrs. V.NITHYA M.B.A, M.Phil.,

Submitted in partial fulfillment of the Requirements for the degree of
MASTER OF BUSINESS ADMINISTRATION
UNIVERSITY OF MADRAS

DEPARTMENT OF MANAGEMENT STUDIES

St. Marys School of Management Studies
Jeppiaar Educational Trust
Rajiv Gandhi Road,
Jeppiaar Nagar
Chennai 600 119.
April 2013

St. Marys School of Management Studies

Jeppiaar Educational Trust
Rajiv Gandhi Road,
Jeppiaar Nagar,
Chennai 600 119.

Mrs. V.NITHYA M.B.A, M.Phil.,

Assistant Professor
Department of Business Administration
St. Marys School of Management Studies
Jeppiaar Educational Trust
Rajiv Gandhi Road,
Jeppiaar Nagar,
Chennai 600 119.
CERTIFICATE

This is to Certify that the project work entitled A STUDY ON STRATEGIES

IN HR PRACTICES AT TAMILNADU NEWSPRINT AND PAPER
LIMITED,CHENNAI submitted by MARIANA FELICITA VINITHA.L, in
partial fulfillment of the requirement of MASTER OF BUSINESS
ADMINISTRATION has done under my guidance and to the best of my
knowledge, it is her original work.

Place:
Date:

Name of the guide

Mrs. V.NITHYA M.B.A, M.Phil.,

St.Marys School of Management Studies

Jeppiaar Educational Trust
Rajiv Gandhi Road,
Jeppiaar Nagar,
Chennai 600 119.

Department of Management Studies

Bonafide Certificate
This is to certify that the report is Bonafide work of MARIANA FELICITA
VINITHA.L (Register No.MA10512) who carried out the project work under our
supervision during the year.

Project Guide

Head of the Department

Principal

Submitted for the viva-voce Examination held on

INTERNAL EXAMINER

EXTERNAL EXAMINER

DECLARATION

I MARIANA FELICITA VINITHA.L, a bonafide student of Department

of Management Studies, St. Marys School of Management Studies, Jeppiaar
Educational Trust, Jeppiaar Nagar, Old Mamallapuram Road, Chennai- 600 119,
would like to declare that the project entitled A STUDY ON STRATEGIES IN
HR PRACTICE AT TAMILNADU NEWSPRINT PAPER LIMITED,
CHENNAI in partial fulfillment of MBA Degree of the University of Madras is
my original work.

Place:
Date:

MARIANA FELICITA VINITHA.L

(Reg.No.MA10512)

Acknowledgement
My

Sincere

thanks

to

our

Honorable

Founder

&

Chairman

Col. Dr.JEPPIAAR. M.A., B.L., Ph.D., for his sincere endeavor in educating in
his Premier Institution.

I would like to express my deep gratitude to our beloved Secretary &

Correspondent Dr.P.Chinnadurai,M.A.,M.Phil.,Ph.D., for his kind words and
enthusiastic which has inspired me a lot in completing this project.

would

like

to

express

my

gratitude

to

our

beloved

Directors

Dr. Marie Johnson B.E., MBA.,M.Phil., Ph.D., and Dr. Mariazeena Johnson
B.E., MBA., M.Phil., Ph.D., who are responsible for moulding our thinking to
complete this project.

I would like to thank our Principal Dr. A. Christy MCA.,Ph.D., and Dr. N.
Kannan M.B.A, P.G.D.C.A, M.Phil, Ph.D., Professor and Head of the
Department for giving necessary support during this project.

I would like to thank our revered guide Mrs. V.NITHYA M.B.A, M.Phil., for a
moral support and guidance in completing the research on time.
I would like to place my graceful thanks to Mr.RAJENDRABABU,
ASST.MANAGER (HR) for having graciously given permission to the project in
their organization.

I am also thankful to our librarian Mr.M.Johnson for his constant support in

providing the necessary books and journals for my Project

CONTENTS
Chapter

Particular

Page no

Introduction

1.1

Features of strategy

1.2

Human resource strategy

1.3

Elements of hr strategy

1.4

Strategy at different level of a business

1.5

Strategic human resource management

practices
II

Review of Literature
2.1
2.2
2.3
2.4

Concept and Theories

Industry Profile
Company Profile
Product Profile

Research Methodology
III
3.1
3.2
3.3
3.4
3.5
3.6

Statement of the problem

Need of the study
Objectives of the study
Tools used
Scope of the study
Limitation of the study

6
6
13
16
22
25
28
29
30
31
36
37
38

Data Analysis and Interpretation

IV

Summary of Findings, Suggestions and

Conclusion
5.1

Findings

69

5.2

Suggestions

71

5.3

Conclusion

72

VI

Bibliography

73

VII

Appendix

75

List of Tables

S.No

Particulars

Page No.

Marital status

38

Age

39

Work experience

40

Strategies framed by the organization

41

Satisfaction level of selection and test process in the organization

42

Satisfaction level of working environment in the organization

43

Training methods in the organization

44

Decision making in their departments

45

The effectiveness of performance appraisal in the organization

46

10

The welfare amenities in the organization

47

11

Incremental provided for additional qualification

48

12

Sufficient feedback about the employees performance

49

13

Satisfaction level of promotion and transfer in the organization

50

14

Skills and capabilities are properly harnessed in the organization

51

15

Satisfaction level of the strategies implemented in the organization

52

16

Well versed in human resource forecasting

53

17

Sufficient holidays provided in the organization

54

18

Working hours and shift timings in the organization

55

19

Effectiveness of grievance handling by the organization

56

20

Satisfaction level of the housing loan in the organization

57

21

Appreciation given for the employee for their good work

58

22

Satisfaction level of the policies framed in the organization

59

23

Satisfaction level of payment of wages and salary in the organization

60

24

Attendance recording system followed by the organization

61

25

Career development programs conducted by the organization

62

26

The scale of pay allowances and benefits provided to the employees

63

List of Charts

S.No

Particulars

Page No.

Marital status

38

Age

39

Work experience

40

Strategies framed by the organization

41

Satisfaction level of selection and test process in the organization

42

Satisfaction level of working environment in the organization

43

Training methods in the organization

44

Decision making in their departments

45

The effectiveness of performance appraisal in the organization

46

10

The welfare amenities in the organization

47

11

Incremental provided for additional qualification

48

12

Sufficient feedback about the employees performance

49

13

Satisfaction level of promotion and transfer in the organization

50

14

Skills and capabilities are properly harnessed in the organization

51

15

Satisfaction level of the strategies implemented in the organization

52

16

Well versed in human resource forecasting

53

17

Sufficient holidays provided in the organization

54

18

Working hours and shift timings in the organization

55

19

Effectiveness of grievance handling by the organization

56

20

Satisfaction level of the housing loan in the organization

57

21

Appreciation given for the employee for their good work

58

22

Satisfaction level of the policies framed in the organization

59

23

Satisfaction level of payment of wages and salary in the organization

60

24

Attendance recording system followed by the organization

61

25

Career development programs conducted by the organization

62

26

The scale of pay allowances and benefits provided to the employees

63

CHAPTER I

CHAPTER II

CHAPTER III

CHAPTER IV

CHAPTER V

BIBLIOGRAPHY

APPENDIX