FITMENT OF DUNLOP TYRES IN AUTO SEGMENT & ITS

SHARE VIS-A-VIS COMPETITION

CHAPTER CONTENTS
Chapter 1
INTRODUCTION
Introduction
Objective
Need for the study
Methodology
Limitations
Chapter 2
COMPANY PROFILE
Introduction
History of Dunlop Company
Chapter 3
PRODUCT PROFILE
Global Presence
Tyre Basics
Basics Function of Tyres
Golden Rule of Tyre Selection
Chapter 4
DATA ANALYSIS AND INTERPRETATION
Chapter 5
SUGGESTIONS AND CONCLUSION
ANNEXURE
Bibliography
Questionnaire

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CHAPTER 1
INTRODUCTION
Introduction
Objective
Need for the study
Methodology
Limitations

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Introduction
In todays world of intense competition and rapid dynamism, all
the companies worldwide are tuning their focuses on the customer.
Suddenly, the customer had succeeded in capturing all the attention of
the companies towards him, so much so, that the once famous maxim,
customer is the god has become so true and relevant today. There has
been a paradigm shift in the thinking of these companies and none
other then the customer has brought this about.
The

customers

importance

has

assumed

imponderable

proportions in todays world, because of the inherent value that the

customers command. A customers can make or break a company. It is
the responsibility of every company to see that all its customers are
equally satisfied with them, for one single dissatisfied customer will tell
at least nine others about the dissatisfaction and will spark off a chain
reaction and spell doom for that company. In such scenario, retention of
the existing customers assumes diabolical proportion. Research has
thrown light on some important aspects of customers retention it has

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been proved empirically that acquiring new customers can cost five
times more than the cost involved in satisfying and retaining current
customers.
An icon of the road and the choice of racing legends Dunlop has
played a significant part in motoring development since John Boyd
Dunlop invented the pneumatic tyre in 1888.
Dunlop's success story does not start on four wheels or even two,
but on three. In 1888 Dunlop's founder, veterinary surgeon John Boyd
Dunlop was watching his young son Johnny riding his tricycle on solid
rubber tyres over cobbled ground. He noticed that his little boy was not
going very fast and did not seem very comfortable. In trying to provide
his son with a smoother ride and better handling Dunlop took the
tricycle, wrapped its wheels in thin rubber sheets, glued them together
and inflated them with a football pump - using the top of a baby's bottle
as a valve.

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Objective of the study

To understand the consumer behavior and perception about Dunlop
Tyres
To assess the relative competitive position of Dunlop tyres in the
minds of the consumer and dealers.
To determine the market share of Dunlop tyres in Shimoga.
To determine the mind share and heart share.
To compare the performance of major market player with respect to
their 4 Ps.
To determine the positioning strategy.

Need for the study

The project study focused on Dunlop tyre as a product and the
subject is to understand the mindset of different customers about the
product. Being a student of marketing management, the inquisitiveness
to peep on practical side of consumer perception promoted in study. In

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this study efforts have been made to prepare the report as realistic as
possible.

Methodology
Every project work requires research, successful completion of
any project and getting the genuine results from that depends upon the
research method used by the researcher. The whole research process
used by us is as follows:(1)- Problem Formulation
(2)- Research design
(3)- Sample design
(4)- Source of data
(I)- Primary source of data
(II)- Secondary source of data
(5)- Collection of data

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(6)- Analysis of data

(7)- Interpretation of data
(8)- Project report and writing
Research
Research can be defined as a careful investigation or inquiry especially
through search for new facts in any branch of knowledge. Redman and
Mory defines research as a systematized effort to gain new knowledge.
Marketing research
Marketing research is the systematic gathering, recording and
analysis of data about marketing problems to facilitate decision-making.
Marketing research is the systematic design, collection, analysis
and reporting of data and finding relevant to a specific marketing
situation facing the company.
Type of Market Research
Marketing research is now placed under the control of some staff
executive to provide adequate information to the line of management. In

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these days of specialization, various types of marketing research are

adopted.
Methods of data collection
The key for useful systems is the selection of the method for
collecting data and linking it to analysis and decision issue of the action
to be taken.
The accuracy of the collected data is of great importance for drawing
correct and valid conclusions from the detailed investigations.
There are two types of data primary and secondary.
1. Primary data: - The primary data are those which are collected a
fresh and for the first time and thus happen to be original in
character. There are several methods of collecting primary data,
particularly in survey and descriptive researches.
Some important methods of collecting primary data are:
Observation Method
Interview Method

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Questionnaire
Schedules
2.Secondary data: -Secondary data are used means that are already
available i.e. they refer to the data which have already been collected
and analyzed by someone else and which have already been passed
through the statistical process. Secondary data may either be published
data or unpublished data.
Consumer behavior & market share of Dunlop tyres
Objective: - Analysis of Fitment of Dunlop TYRES by the personal
contact, Interview, questionnaire & fitment survey.
Place: -

SHIMOGA

Sample Size: -

1- 100 Customer data collection

2- 3 campaign
3- Fitment survey of 50 vehicles

Methodology: - The data collected by two methods.

Primary data collection.
Secondary data collection.

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In primary data collection, we have data collect from the personal

contact, interview, schedules and questionnaire. In secondary data, The
data are also available and we have observed through net and company.

Limitations
It is very time consuming.
Dealers are busy in their time so they dont entertain much more.
It is very hard to get right information.
Survey represent only Shimoga market position:-

Because this

survey is conducted in Shimoga . So we can not imagine through it

nation level market position of Dunlop tyre.
Non respondent:- In this survey many respondent are included which
give no idea according our survey objective .

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CHAPTER 2
COMPANY PROFILE
Introduction
History of Dunlop Company

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Company Profile
Introduction
Falcon Tyres, Ltd. engages in the manufacture and marketing
of various Nylon bias ply tyres and butyl tubes under the name of
DUNLOP and FALCON . It offers products for two and three
wheelers, passenger cars, Jeep , light commercial vehicles , and farm
vehicles. The company

was Incorporated

in 1973 and is based in

Bangalore, India. Falcon Tyres, Ltd. is a part of Ruia Group

Founded in 1973
50 Chache Towers 1st Floor
Residency Road
PO Box 25049
Bangalore, 560025, India
Key developments

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Falcon Tyres Ltd. Reports Earnings Results for the First Quarter
Ended June 30, 2008
08/11/2008 Falcon Tyres Ltd. reported earnings results for the first
quarter ended
June 30, 2008. For the quarter, the company reported net profit of INR
5.43 million or INR 0.96 earnings per share on net sales of INR
1,421.83 million against net profit of INR 12.88 million or INR 2.27
earnings per share on net sales of INR 841.22 million for the same
period a year ago.
Falcon Tyres Ltd. Announces Earnings Results for the Quarter Ended
March 2008
08/5/2008 Falcon Tyres Ltd. announced earnings results for the quarter
ended March 2008. For the quarter, the company saw 3.33 times rise in
profit to INR 20.93 million from INR 6.27 million in the same quarter,
last year. Net sales for the quarter rose 2.83 times to INR 1,885.82
million compared with INR 664.61 million in the corresponding quarter,
a year ago.

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Falcon

Tyres

Ltd.

Appoints

Umesh

Bhargava

as

Managing

Director08/5/2008
Falcon Tyres Ltd. announced that Mr. Umesh Bhargava has been
appointed as Managing Director of the Company with effect from July
30, 2008.
I SO Certificate

An ISO 9001 & TS 16949 Company, Incorporated in 1973, FALCON

TYRES located in Karnataka, India, is a part of Mr. P K Ruia Group.
Falcon manufactures and markets a wide range of nylon bias ply tyres
and butyl tubes for two and three wheelers, passenger cars, jeep, light
commercial vehicles and farm vehicles, under 'DUNLOP' brand for the
domestic market and 'FALCON' brand Incorporated in 1973, FALCON
TYRES located in Mysore, Karnataka State, India, is a part of Mr. P K
Ruia Group. Falcon manufactures and markets a wide range of nylon
bias ply tyres (which includes) Low aspect ratio of varying Load Index,
Uni-Directional tyres, Tube less tyres (Scooter) and butyl tubes for two

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and three wheelers, passenger cars, jeep, light commercial vehicles and
farm vehicles, under 'DUNLOP' brand for the domestic market and
'FALCON' brand for overseas market.
CUSTOMER SATISFACTION
Falcon is the preferred choice of all leading vehicle manufacturers in
India like
Bajaj Auto
Yamaha Motors
Escorts
Hero Honda Motors
Majestic Auto
LML
Kinetic Engineering
Kinetic Motor Company

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 Royal Enfield Motors

Falcon tyre meets ISO, BIS, JIS, T & RA AIS 044 and ETRTO standards
wherever applicable. Falcon's R & D center is engaged in upgrading the
product performance, quality and introduction of new products. Falcon's
aim is to give satisfaction to its customers by offering High quality and
Cost effective Tyres & Tubes.
Quality Accreditations
DOT Marking for all 2 & 3 Wheeler sizes for export to USA
ECE Marking for export to European countries
DGS & D Certification for all 2 & 3 Wheeler sizes for supply to
Government organizations.
Falcon has got ISO 9001 / TS 16949

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HISTORY OF FALCON COMPANY

1973 - The company was incorporated on 29th November, at Bangalore.
The company was promoted by H.D. Shetty, K.B. Alva, D.A. Shah, S.
Ananthapadmanabhan, B.T.R. Punja and C.J. Pinto. The main object of
company Manufacture of tyres and tubes for scooters ,motorcycles and
mopeds and various types of industrial `V' belts.
1975 - 3,00,000 shares issued at par to the public during February.
1979 - The company undertook to expand the plant capacity to one tyres
and one million tubes.
- The company revalued it buildings and plant and machinery as on 1 st
July, and the surplus of Rs. 9,46,492 arising out of it was credited to
capital reserves.
1980 - 1,00,000 rights shares issued at par in prop. 1:5 during 1978-79.
1981 - 4,00,000 right shares issued at par in prop. 2:3 in Dec. 1980. 533
shares pending allotment.
1982 - 16,892 shares forfeited. Authorised capital reclassified.

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1984 - In spite of increase in wages and higher incidence of interest,

results showed improvement over the previous year.
- Forfeiture on 16,892 No. of equity shares annulled.
1986 - 5,00,000 shares issued at par as rights in prop. 1:2 in March.
Another 25,000 shares were offered at par to employees. In all, only
66,859 shares taken up. The balance 4,58,141 shares allotted privately.
1987 - The company embarked upon a project for the manufacture of
Butyl Rubber Tubes. The manufacture of the full range of Butyl tubes
including those required for 4 wheeler, was expected to commence by
about March, 1990.
1988 - Both production and sales improved and operating losses got
reduced.
-As a result of accumulated losses, the provisions of the Sick Industrial
Companies (Special Provisions) Act, 1985 became applicable to the
company.
-In November, 15,25,000 shares issued at par as rights in prop. 1:1.
Only 11,69,143 shares taken up. The balance 3,55,857 shares allotted

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privatley. Another 76,250 shares offered at par to employees but only

3,000 shares taken up.
1990 - A rehabilitation scheme as approved by BIFR was under
implementation.
1993 - During the year, Company has submitted an application to
remove its name from the list of sick companies under BIFR.
1994 - The company was able to wipe of its brought forward losses and
the turnover increased by 37%. It remained no more a sick company.
- 73,250 shares from the previous issue allotted.
1995 - During the year, fifteen new and improved tyre designs including
those for the latest models of Bajaj and TVS Suzuki, Escorts Yamaha
and Kinetic Honda were introduced.
-During the year, the company undertook modernisation and expansion
programme to double its production in the ensuing year.
2000 - Mather & Platt (I) Ltd. propose to acquire the 619337 shares and
Harshit Finlease & Investments Ltd. propose to acquire 400000 shares,

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constitutes 13.21% and 8.53% respectively, of the equity share capital of

the company at Rs.24/- per share from Dunlop India Ltd.
Vision
"A significant player in the African and Latin American markets, a brand
of choice, exceeding customer expectation and continuously enhancing
stakeholder value."
Values
C - Care for Customers
R - Respect for Stakeholders
E - Excellence through Teamwork
A - Always Improving
T - Trustworthiness
E - Ethical Practices
S - Safety First

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HISTORY OF DUNLOP COMPANY

The company traced its origins to 1889, when Dunlop Pneumatic
Tyre Co. Ltd was formed in Dublin to acquire and commercialise John
Dunlop's patent for pneumatic tyres. This was the period of the bicycle
boom. In 1896 the company incorporated a subsidiary in England.
Initially the company subcontracted manufacture, but by 1902 it had its
own manufacturing subsidiary, Dunlop Rubber Co. Ltd, in Birmingham,
England. In the early 1890s Dunlop established branches in Europe,
North America and Australia. Although the pneumatic tyre was
successful, Dunlop ran into financial difficulties, and had to sell its
overseas operations. A significant disposal was the sale of the Australian
branch in 1899. Since then, Dunlop Australia has not been connected
with the British company, except for a 25% share in Dunlop Australia
owned by the British company from 1927 to 1984. As a result, the rights
to the Dunlop brands in Australia and New Zealand have been under
different ownership from those in the rest of the world.

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In 1900 the company started production of tyres for motor cars.

The company continued its expansion, and in 1918 production started at
the new plant at Fort Dunlop, Birmingham. By 1920 the company had
selling subsidiaries or branches in South Africa, South America, the
Netherlands, Belgium, Italy, Denmark , Sweden , Spain and India,
manufacturing operations in France, Japan and the USA, and rubber
plantations in Malaya and Ceylon.
Diversification
In the 1920s, competition from foreign companies intensified in the UK
tyre market, and Dunlop diversified. In 1925 Dunlop acquired the
Charles Mackintosh group , and the Dunlop name was applied to
footwear and clothing.
In 1925 a separate Aerospace Division was formed to meet the growing
aircraft industry's demand for tyres and rubber products.
In 1929 the company discovered the use of latex foam for mattresses,
which were then marketed under the Dunlopillo brand. In the 1930s

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other products involving the use of latex were added to the company's
range, including golf balls and tennis racquets.
Post War
After the war, the UK tyre market was a seller's market. By 1955 Dunlop
had almost half of the market. A report by the Monopolies and
Restrictive Practices Commission in that year found that Dunlop and the
four other main players in the UK market (Goodyear, Avon, Firestone
and Michelin) had arrangements which resulted in fixed prices. These
arrangements had to change, and Dunlop's market share declined.
A further factor in Dunlop's decline was the decision in the early 1960s
to develop textile radial tyres rather than the more durable steel-belted
radial tyres. Dunlop lost ground to Michelin and other manufacturers
marketing steel-belted tyres
Dunlop continued to be active in motorsport, and from 1950 to 1977 was
one of the suppliers of Formula One tyres.
In 1971 Dunlop entered into a merger with Pirelli to form the world's
third largest tyre company. The merger was not a takeover by either

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company, but a joint venture arrangement where each company took

minority interests in the other's subsidiaries. The merger was not a
success, and the joint venture was dissolved in 1981.
During the 1970s, Dunlop Rubber pioneered the world's first 'fail safe'
tyres, permitting a vehicle to continue moving safely even following a
blowout.
Takeover and breakup
By the early 1980s Dunlop was heavily in debt and in severe financial
difficulties. In 1984 it sold the US tyre subsidiary, Dunlop Tire
Corporation, to its management. Then in 1985 the company was
acquired by BTR plc.
The road tyre assets, including the right to use the Dunlop name for road
tyres, were immediately sold to Sumitomo Rubber Industries Ltd of
Japan (which had grown out of Dunlop's original Japanese factory).
During the 1990s BTR sold off the various Dunlop companies: in 1996
the Dunlop Sports group, Dunlop Slazenger, was sold to its
management, backed by CINVen Since 2004 it has been owned by

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Sports Direct in 1996 the Dunlop Footwear business was sold to the
Dutch company
Hevea. in 1996 Dunlop Adhesives was sold to Norcros plc, who in 2001
sold it on to Ardex GmbH. in 1996 Dunlop Kenya was sold to local
Kenyan interests. Dunlop
Industries Ltd, a manufacturer of PVC floor tiles, is now a subsidiary
of the Kenyan company Olympic Capital Holdings in 1996 Dunlop
Aircraft Tyres Ltd was sold to form a separate independent company in
1997 the Dunlopillo company was sold to its management as Dunlop
Latex Foam Ltd. In 2002 the Dunlopillo brand was itself split, when the
UK rights to the brand were sold to Hilding Anders. in 1998 BTR sold
its Aerospace Group, including Dunlop Equipment and Dunlop
Precision Rubber, to Doughty Hanson & Co to form Dunlop Standard
Aerospace Group. The new group was itself broken up in 2004, and the
Dunlop Aerospace companies were acquired by Meggitt plc. Meggitt has
inherited the original English company, now named Dunlop Holdings
Ltd, incorporated in 1896 . in 1998 BTR sold its share of the South
African subsidiary, Dunlop Africa Ltd, which was itself divided in

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2001. The industrial products division was sold to become Dunlop

Industrial Products and Dunlop Rubber Mouldings. The tyre
business, Dunlop Tyres International, was bought by Apollo Tyres of
India in 2006.
Dunlop Tyres International owned rights to various Dunlop brands in a
number of countries outside South Africa, and these rights were sold to
Sports Direct in 2006.
Sumitomo sold tyres for road vehicles under the Dunlop brand from
1985 to 1999. In 1999 Sumitomo and Goodyear Tire and Rubber
Company of the US formed a joint venture. Goodyear took control of the
Dunlop tyre assets in Europe and the US, and Sumitomo continued to
sell Dunlop tyres in other countries.
The Dunlop Tyres company in South Africa is now owned by the Indian
company, Apollo Tyres.
FUTURE
The future is now

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It's official: Dunlop makes tyres for the cars of tomorrow, today. In
Hollywood the sci-fi blockbuster, Minority Report, features Tom
Cruise's Lexus concept coupe features our Ultra High Performance SP
9000 tyres. A fully working model, this Lexus SC430 sports futuristic
dashboard screen projections. But don't expect to see the Lexus on the
roads just yet... its launch date is 2054!
PRESENT
Self-supporting technology
Back in the 70s, Dunlop created Denovo - the world's first 'fail safe' tyre
- giving driver's total long-distance and high-speed control, even
following punctures or blowouts.
Our innovation continues to this day with DSST (Dunlop self-supporting
technology) tyres. The technology can support a vehicle's entire weight
when the tyre is flat, even if there is no tyre pressure, for up to 80km at
80 km/h. The tyres are also simple and convenient... they can be used on
all standard wheel rims and be fitted without special tools or equipment.
Find out more.

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In case of emergency
With Fill & Go - Dunlop's groundbreaking emergency temporary repair
system - drivers can now mend punctured tyres without going through
the hassle of changing wheels on route. Within minutes, Fill & Go plugs
any puncture with natural rubber sealing fluid as you drive. In fact, it's
all so light, compact and simple, anyone can use it.
Miles better than the rest
No other tyre company in the world comes close to Dunlop's success in
Le Mans - the oldest, toughest and longest motor race ever staged. Since
1923, we've garnered 34 victories in the 69 races held so far - a fitting
testament to Dunlop's tyre technology and teams of technicians. Find out
more.
PAST
Built for speed
The Railton Mobil Special is simply a legend on four-wheels. Designed
by Reid Railton in 1938 and fitted with Dunlop tyres, the car smashed
the world land-speed record that same year. It made the record books

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again in 1947, when driver, John Cobb, became the first man to break
the 500mph barrier on land. He held the world record for 25 years.
Smaller and indeed half the size of its nearest competitor, the Railton
Mobil Special's aluminium body weighed only 180 kilos and completely
enclosed the chassis beneath, where two Napier Lion aero engines
provided an incredible 2,500 horse power.
Dunlop designed and produced the car's ultra-smooth tyres to withstand
speeds of up 500 mph. The tyres also featured a tread thickness of just
0.5mm - no thicker than the lead in many propelling pencils!
Today, the legendary Railton Mobil Special takes pride of place at
'Thinktank' - the Birmingham museum of science and discovery.
Discovery of aquaplaning
In the early sixties, the Dunlop Technical team faced the huge challenge
of making tyres grip at high speeds on wet roads. At the same time,
laboratories and research stations the world over realised worn tyres
suffered 'aquaplaning' - a phenomenon where a tyre floats on water and
loses all braking grip.

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With its circumferential grooves and rigid structure, Dunlop's SP 41

radial ply tyre, gave drivers complete protection from aquaplaning,
assuming moderate speeds and reasonable pattern depth. In 1964,
Dunlop technician, Tom French patented a breakthrough advance in tyre
tread design. The tyre included a system of 'microslots' that soaked up
surface water like a sponge and expelled it later.
The design's legacy remains with Dunlop's SP Sport 01 tyres, featuring
longitudinal grooves that allow low-turbulence water drainage. Find out
more.

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Chapter 3
PRODUCT PROFILE
Global Presence
Tyre Basics
Basics Function of Tyres
Golden Rule of Tyre Selection

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PRODUCT PROFILE
The Falcon Tyres ltd. Is leading company for all tyres-manufacturing
company in India and The Falcon Tyres Company manufacturing the
tyres for the entire segment (LCV, FARMS, MOTOR CYCLE,
SCOOTER, MOPED & THREE WHEELER TYRES.
Auto Rickshaw

JAP 700

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Auto Star

Kargil

32

Road Trak Major

Road Star Plus

XM Rib Extra

XM Lug

Motor Cycle
Falcon tyres is leading company in Motor cycle tyres across the
nation. Sustaining more than 25% of market share. Falcon make several
types of tyres in this segment but Dunlop Challenger (2.75-18, 3.00-18,
3.00-17) is one of the best tyres of this segment motor cycle tyre brand
in India.

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Black Belt

Black Belt Plus

Dunlop Smart

3.00-18

3.00-18

3.25-19

Black Panther

Dura Sports

Explorer Plus

100/90-18

2.75-18 , 3.00-18 , 3.00-17

3.00-18

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Scooter Tyres
Falcon tyres ltd. manufacture such types of scooter tyres and sales that
across the nation. Sustaining more than 21% of market share. Falcon
make several types of tyres in this segment (3.50-8, 3.50-10) & makes
for scooty (2.75-10) also.
Scooter

Maxi Life Jap 220

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Glider

Kirara Jap 230

Maxi Life Jap 200

35

Three Wheeler Tyres

Falcon Tyres ltd. Is leading company in three wheeler tyres across
the nation. Sustaining more than 27% of market share. Falcon make
several types of tyres in this segment but Dunlop XM Lug (4.50-10,
5.00-10) is one of the best tyres of this segment in India. Falcon makes
other such types of model in this segment (4.00-8, 4.50-10, and 5.00-10).
The Dunlop Topstare5.00-10 & Dunlop Megastar 5.00-10 both are
unique model of Falcon Tyres ltd. & not manufacturing by any other tyre
company.
DUNLOP XMLUG

DUNLOP TOPSTARE

4.50-10, 5.00-10

4.50-10, 5.00-10

Lug

Tri Star

Seven Star

Light Commercial Vehicle ( LCV Tyres )

GFGC, 4.00-8
Shivamogga

4.00-8

4.00-8

36

The saga of leadership continues as falcon Tyres ltd. has grown

phenomenally stronger in the LCV Tyre segment. The gives grow in last
two year. In this segment the falcon Tyres manufacturing only two
models one is Ruf Tuf and another is Tuf Rib (7.50-16).

Ruf Tuf

Tuf Rib

7.50-16

7.50-16

Farm Tyres
Falcon tyres ltd. giving leads to other companies which are also
manufacturing Farm Tyres across the nation. It sustaining more than
21% of market share. Falcon manufactures only one model for front

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fitment (6.00-16) and only one model for rear fitment (12.4-28). This
segment is very running segment at village arias.
Tractor

Front Jap 910

Front Mahan

Power Tiller

Reaper Jap 940

Front Prithvi

Rear Jap 930

Mahan LR5

Trailer RK59

Latest Products
Falcon Tyres ltd. launched these products recently.

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Maxi Rib Jap 320

Maxi Rib Jap 330

Maxi Grip Jap 370 Uni Grip Gold

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Maxi Rib Jap 360

Uni Grip Jap 350

Maxi Grip Jap 300

Uni Grip Speed

39

GLOBAL PRESENCE
Global partnerships, global reputations.
Dunlop opened its first tyre plant in Dublin, 1889. Since then, we have
grown to become one of the world's biggest and most respected tyre
brands. With our UK head office in Birmingham, our operations are now
worldwide. For location details, please visit our global locations section.
Working for you
Many of the world's leading vehicle manufacturers - including Audi,
BMW, Honda, Lexus, Mercedes-Benz, Nissan, Porsche, Suzuki, Toyota,
- trust Dunlop and fit our tyres as standard.
Our tyre designers work closely with manufacturers. We also involve our
European, American and Japanese sister companies to provide the latest
research and development, testing and manufacturing facilities.
If you're looking for tyres, we are never far away. With a national
network of distribution centres, we also supply many retailers, including
our retail chain, Hi-Q Tyres.Use this section to find all the facts and

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information on Dunlop's heritage, policies, global presence and

commitment to the future.
Throughout a history spanning over 100 years, Dunlop has built a
worldwide reputation for quality and excellence. Which means whether
you're at home or abroad, we're always nearby to offer you all the help
and advice you need. With technicians and designers in Europe, the USA
and Asia, committed to sharing their expertise with each other - Dunlop
manufacturing

sites

on

three

continents

supply

tyres

worldwide.Together, these teams have created tyres primed to meet the

demands of worldwide driving conditions
GOALS OF DUNLOP AND THE ENVIRONMENT
At Dunlop, we are committed to protecting and respecting the
environment. Leading vehicle manufacturers use our tyres as original
equipment because they trust and respect our quality, development
techniques and innovation. However, this alone is not enough. We must
also meet the demands of the environment by adopting sustainable
practices and using our resources more efficiently.We practice the latest

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manufacturing and management techniques and work only to the highest

standards as outlined in international standards.
In practice
Here are some of our activities:

Introduction of an Environmental Management System (EMS) as

part of our integrated quality, environment, health and safety
management system .

Promotion of EMS to our customers, suppliers and contractors .

Environmental performance targets to meet our legal, operational

and

business requirements

1.

Regular audits and reviews on our environmental performance

2.

Environmental awareness training for all directors and senior

management .

3.

Appointment of environmental co-ordinators to ensure our EMS is

implemented and maintained in line with ISO 14001

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Continual re-alignment of our environmental policy and business

objectives

Continued commitment
We have a series of procedures and initiatives to ensure continual
improvement of our environmental performance.
Dunlop set environmental objectives every year as part of our business
planning process.
Design
Whatever the tyre, our design engineers develop quality products that
meet the demands of our customers - and the environment.
Here are some examples:

Extensive market research, research and development, computer

modelling and rigorous testing

Continual improvement of our low-rolling resistance tyres

(offering lower temperature generation and attrition without loss
of grip) for longer lasting products and improved fuel economy

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Development of new materials and compounds for lighter and

more durable tyres

Manufacturing
While our production efficiency increases every year, we have also
successfully reduced our energy consumption and waste.
Energy consumption
Today, we need an average of 40% less energy to make a tyre than in
1985.
Here are some examples of our savings:

Improved insulation and condensation recovery

Idle running systems added to machinery

75% reduction in N0x emissions

30% reduction in steam and electricity

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Reducing waste
By addressing every aspect of production, our internal waste reduction
programme has achieved considerable cost savings - and reduced our
impact on the environment.
We are also:

Working throughout Europe to exceed the requirements of

forthcoming environmental legislation on scrapping tyres

Always exploring alternative recycling methods

We recycle o

Rubber

Polythene

Wood

Metal

Paper

Plastics

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Improving distribution
We always strive to become more efficient and environmentally
responsible in our logistical operations. Here are some of our
improvements:

New warehouse with paperless, computer-driven system and highfidelity relays Demountable fleet with smaller aerodynamically sound
vehicles

Widened delivery area

Once-only product handling Where appropriate, we adopt intermodal

from Europe.

Tyre recycling
We are opposed to using landfills for tyre disposal and believe tyres can
be used for their energy.
Tyres yield a calorific value about 10% higher than coal so, for example,
their energy can be used to manufacture cement or generate electricity if combusted in an environmentally acceptable way.

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We are also a member of a Government and industry working group,

exploring alternative tyre disposal and recycling methods.
Tyre re-treading
Unless exempted by standards legislation, the vast majority of our tyres
are suitable for re-treading. Also, all our truck and bus tyres can be regrooved, which, depending on the application, allows us to extend a
truck tyre's life to more than a million kilometres.
We manufacture re-tread tyres in the UK. Throughout the re-treading
process, we recycle rubber raspings to produce granulate matter for
sports and playground surfaces. The raspings can also be reprocessed to
create rubber crumb, which we buy as a raw material.
Paper
Working with a specialist company, all our waste paper is recycled as
raw material for tissue manufacture.

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Polythene
We use polythene throughout the rubber manufacturing process as a protection
film for the rubber compound and an identification aid for components.
Recycling polythene has lowered our expenses and helped protect the

environment:

Much of our polythene is 'embossed', which we can easily remove

from sticky compounds or thin components

When recycled, polythene produces damp-proof course strip,

'sleeping

policemen', dustbins and bin bags

Water
We require large quantities of water for cooling, heating and steam for
moulding.
To reduce our environmental impact and costs, we use closed recirculating systems wherever possible.

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Raw materials
Our materials department sources raw materials that improve product
performance and minimise environmental impact. In practice:

We convert raw materials into rubber compounds and their

components with maximum safety

We handle and transport our materials in line with strict standards

to minimise adverse effects on our employees and the
environment

We have replaced materials known to contain nitrosamine or

nitrosamine generators with safer alternatives, such as 'green'
silica technology

We have replaced oils containing polyaromatic hydrocarbons

(PAHs) and substituted solvent-based products with aqueous
alternatives

All these advancements have reduced our waste significantly.

Also, when we can't recycle waste, we can now dispose of it
safely.

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Raw materials suppliers

We work closely with our suppliers to develop environmentally
acceptable materials. For example, we ask our suppliers to use materials
that are easier to process and require lower working temperatures.
We also:

Use additives to reduce vulcanisation time during moulding

Capture and recycle process dusts and solvent fumes with extractors

Receive a high proportion of raw materials in bulk or multi-trip

containers - which reduces packaging waste

Noise pollution
In the developed world, traffic noise is the most common form of
acoustic pollution. Road surface textures and tyre patterns are the main
causes.Noise limits refer to the noise omitted by a vehicle, rather than by
its component parts, but this is all set to change in 2006 when newly
fitted (OE) tyres will be set their own limits.

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Currently limits are set between 72 and 76db depending on tyre width
for cars travelling at 80km/h. Limits for motorcycles are set at 82db for
50cc 125cc and 86db for motorcycles that are 125cc and over.
In the last twenty years, vehicle noise has stabilised. This is partly due to
new tyres that offer excellent grip in wet conditions. For example the
Dunlop SP Sport Maxx is already below future EU noise limits.
Dust
While we bind chemicals in a vulcanised rubber matrix, materials and
reaction products become tyre dust through road surface attrition. The
effects of tyre dust are being investigated. For example, tests at the
Institute Pasteur in Lille, France have shown the toxicity of worn-off
rubber particles is less than one five hundredth of the level required to be
classified toxic by the European Union.
The European Union and other legislative bodies keep us informed on
research. We also work closely with the British and European association
working groups (British Rubber Manufacturers Association and Bureau

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de Liaison des Industries du Caouthouc de L'U.E.) and endeavour to

respond positively to proven environmental threats.
Here are some improvements we have made already:

We have eliminated all nitrosamine generating ingredients from

our

products

We do not use any of the chemicals detailed in the Montreal

Protocol

as ozone depleters

According to IP 346, our truck tyres contain no ingredients with

polyaromatic hydrocarbon levels greater than 3%

ENSURE TOP MILEAGE

The condition of your tyres is important for driving safety. By
following the following rules, you can ensure top mileage,

safe

performance and a longer useful life for your tyres.

1. Check your tyre pressures regularly. Uneven inflation between
tyres affects the driving qualities of your vehicle and makes the tyres
wear unevenly.

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2. Rotate the positions of your tyres between the front and rear axles
after every 5,000 to 10,000 kilometers as the tyres wear differently in
different positions. Remember to check tyre pressures when changing
tyres.
3. Check that you mount your tyres according to the rolling direction
marking on the side of the tyre. If the tyres are mounted against their
designated rolling direction, their driving qualities will not be optimal in
all conditions.
4. Drive smoothly. Panic braking and sideslips shorten the useful life of
tyres and this is particularly true of studded tyres.
5. Check your old tyres for uneven wear when changing tyres.
Correctly mounted and carefully driven tyres wear evenly. If your tyres
show uneven wear, get the driving angles of your vehicle measured and
have your tyres mounted and balanced at a professional repair shop.

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TYRE SAFETY
TYRE MAINTENANCE - YOUR MOST IMPORTANT SAFETY
ITEM
Your tyres are the only contact between you and the road and, like your
vehicle, they too require regular maintenance.
HERE ARE A FEW TIPS
Check your tyre pressures regularly, once a fortnight is recommended
and ideally when your tyres are cold. Inspect tread and sidewalls for cuts
and abrasions, bulges, unusual wear and road damage.
If the tyre receives a severe impact, ask your tyre retailer to check for
internal damage. Do not repair cuts in sidewalls of radial ply tyres.
Avoid using 'sealants' or other liquid preparations to prevent deflation.
These may cause the valve to stick open slightly, causing pressure loss
and indirectly causing corrosion of steel belts.
Driving on under inflated tyres is almost certain to cause serious
damage, always inflate tyres to the suggested pressure.

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Take action immediately to rectify any unusual sounds or vibrations.

Tyre balance and vehicle wheel alignment should be checked regularly,
(ie every 10,000km), especially if your tyres are subjected to rough roads
or aggressive driving.
Tyre wear on front wheel drive vehicles is a little higher and therefore,
attention to tyre pressures as well as rotation should be made on a
regular basis.
Tyre Pressures
Maintaining the correct pressure is the easiest, yet most important thing
you can do to get the best performance, economy and safety from your
tyres. Information relating to the correct pressure should be available
from your vehicle's tyre placard however, considering these points may
help:
HERE ARE A FEW TIPS
Different driving conditions require different pressures. For example, a
higher pressure is usually recommended for high speed driving or when

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carrying or towing a heavier than normal load. Seek advice on what is

best for you and your car.
Tyre pressure should be checked when tyres are cold, as pressures will
increase when tyres warm up.
Under inflation of tyres can cause them to experience uneven or rapid
tread wear, as well as lead to an increase in fuel consumption. In
addition, under inflation reduces your vehicles braking and handling
capabilities, and can ultimately lead to serious tyre failure.
Where possible, carry your own tyre pressure gauge.
Sealing valve caps must ALWAYS be used, the best being the metal
type.
If you require any assistance with the pressure of your tyres, see your
local tyre retailer.
TYRE ROTATION
Regular rotation of tyres is a proven method for promoting even wear
and therefore extending tread life. If uneven wear has occurred, this may
be due to worn suspension components, vehicle misalignment or

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incorrect tyre balance. These concerns cannot be corrected by simply

rotating the tyres. Your local tyre retailer should correct these problems.
Front to back same side rotation is acceptable when tyres are wearing
unevenly. If the spare is included in the rotation it should be exchanged
with the tyre allocated to the right hand rear position.

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TYRE BASIC

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TYRE AN OVERVIEW

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BASICS FUNCTION OF TYRES

1. To roll
2. To carry a load
3. To steer the vehicle
4. To transmit braking force and power output
5. To absorb(noise and mechanical vibration)
6. To last
7. To handle speed
8. Low noise
9. Low rolling resistance
10. To look good
THE GOLDEN RULES OF TYRE SELECTION
This rule applies to all categories of tyres, with the exception of
passenger.

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 Fit the largest Tyre size possible, as recommended by the vehicle.

Use the lowest ply rating-this does not apply in the case of steel cord
Radial

Truck tyres.

Recommend the correct Tyre Pressure for the Tyre size Ply rating,
Load and

operating condition,

This pressure should ideally be as low as possible, without under

inflating the tyres.

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Chapter - 5
DATA ANALYSIS AND INTERPRETATION

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DATA ANALYSIS AND INTERPRETATION

This chapter given a detaile of the consumer behavior of the tyres

in Shimoga city. The study is made on 100 samples one sample were
transport owners of buses and truck and the selection were made on
convenience.
While making the study the buying pattern and factors influencing
the buying behavior are considered on the basis of personal interview
with different customers.
The question that is to be considered now is as to which brand or
type of tyers the buyer prefer now and what factors have influenced
them in buying a particular brand of tyers.

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Table 1: Opinion about mileage, price of tyer

Opinion

No. of respondents

Percentage

Excellent

23

23

Good

54

54

Average

21

21

Poor

Total

100

100

Interpretation:
When we asked about the general rating that customers might give to
Dunlop Tyres has whole the feed back that they gave was as follows
approx 23% customer said that Dunlop Tyres is excellent and 54%
customer said that Dunlop Tyres is very good, 21% customer said that
Donlop Tyres is average and know body is said that Donlop Tyres is
below average. The graph below shows the following information.

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Opinion about mileage, price of tyer

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Table 2: Factors considering for purchase of tyre

Factors
Price
Quality
Survey
Long life
Name
Others
Source: field survey

No. of respondents
20
20
15
25
15
5

Percentage
20
20
15
25
15
5

Interpretation:
The above table can say it that long life or Mileage is in first place and
next place equality in there. So we can say that the consumers now they
are preferring about mileage because now the fuel becoming costly and
next they and in good quality.

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Group showing factors considered for purchasing the Dunlop tyers

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Table 3: Factors in opinion about quality and life

Factors
Excellent
Good
Not bad
Poor
Total

No. of respondents
15
70
10
5
100

Percentage
15
70
10
5
100

Interpretation:
Most users of the Dunlop tyers are truck owners and as for them the
quality of tyre and its long life they said maximum to good of 70% and
excellent of 15%, and Not bad 10%, and Poor 5%. So, from that survey
we can conclude that the most of user are like the company's product and
they are satisfied from the use of the tyers.

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The Graph showing about the quality and life of tyre

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Table 4: Factors in selection of the Dunlop tyers

(For specially in Dunlop tyre consumers)

Factors
Name
Quality & Price
Long life
other
Total

No. of respondents
35
30
25
10
100

Percentage
35
30
25
10
100

Interpretation:
From the above table say's that people are most ranking to good name of
the company in market of 35%, the quality and life price or economic
range are in second place 30%, and people are also takes into
consideration the long life and mileage of the tyre 25%, the other
influencing factor's like advertisement, financial facilities etc, are of only
10%

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Factors in selection of the Dunlop tyers

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Table 5: Market share of different Brand of tyers

[Indian Market level]

Brand Name
MRF
CEAT
JK
Apollo
Dunlop
Goodyear
others

Percentage
20
15
14
09
16
14
12

Rank
1
4
2
5
5
3
7

Interpretation:
These are different brands of tyers, which are having good market in
Shimoga. There are one exclusive dealers for Dunlop tyers and other
hear 8 to 10 local dealers and they are also having the other companies
product also including Dunlop tyers.
By survey it reveals that the customers have more brand conscious
and they also want choicer to select tyers.
The concept of market share of a particular brand in Shimoga is a
difficult affair to assess in view of the dealers satisfaction of getting
greater turnover and profit irrespective of the brand of tyers, with above

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limitation the researchers has undertaken the difficulties of computing on

market share of different brands of tyers from the consumer opinion.
A structured questionnaire was administered to the samples giver
details of different tyers they buy and the brand of the tyer boned on the
following inference have been down.

Market share of different Brand of tyers

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Table 6: Satisfaction level of Dunlop tyers as Quality

A questionnaires was posed to sample to cheek whether the sample were
satisfied with qualities of Dunlop tyers the revelation on shown in the
following table.
Sample said
Yes
No

No of Respondents
14
6

Percentage
70
30

Interpretation:
It is apparent that as much as 70% were satisfied and 30% were not
satisfied with the qualities

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Graph showing satisfactory level of Dunlop tyers.

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Table 7: Easily available in the market or not

Sample said

No of Respondents

Percentage

Available
Not available

82
18

82
18

Interpretation:
When asked about How easily customer get Dunlop Tyres the response
was follows approx 82% customer said that they get Dunlop Tyres very
easily whenever they require them from the nearest dealer and 18%
customers said that there is always a scarcity of the most popular brands
such as Dunlop XMLug, Dunlop megastare and Dunlop Topstare .The
Graph below shows the exact position.

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Easily available in the market or not

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8. Dunlop Tyres have the best claim policy in comparison to other

player in the market
It was really very appreciating to hear the most of the customer said that
Dunlop Tyres have the best claim policy in comparison to other player in
the market. 30% customer said that Dunlop tyres have an excellent claim
policy, 40% customer said that the claim policy is good, 15% customer
said that claim policy is okay, 10% said that it is average and finally 5%
customer said that the claim policy is poor .On an over all basis it could
be conclude that claim policy of Dunlop Tyres is appreciated by majority
of customers.

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Table 9: Satisfied and dissatisfied user of Dunlop tyres

Sample

No of Respondents

Percentage

Satisfied
Dissatisfied

85
15

85
15

Interpretation:
The 83% customers are fully satisfied with the Dunlop Tyres and just
17% customers are not satisfied with the Dunlop Tyres .

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Satisfied and dissatisfied user of Dunlop tyres

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We meet the different customers. Customer said that the quality of

Dunlop Tyre is very good. Tyre is very costly but the performance of
Dunlop Tyre is better than other tyres. They said that the claim policy of
Dunlop Tyre is very good. Several customers are very friendly and the
cooperate in our work but few customers behaved very rudely.
Customers are very happy with the campaign and they said that they
gain a lot of knowledge from the campaign and they said that campaign
should be organized continuously in different area.
These things give us good experience and obtain good knowledge about
customer attitude.

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Chapter - 5
SUGGESTIONS AND CONCLUSION

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Suggestions
In our market analysis I find many block hole in marketing
strategy and Dunlop product Existing product want some improvement
according change of technology , competition And spread of market.
In our experience which I get within 45 days . I would like to suggest
following points.
Made heavy duty tyre according demand of customer.
Expand its advertisement , emphasis on personal advertisement.
Open more outlet in order to insure availability of product (tyre) in
Shimoga market.
Make claim policy easy and give claim on demand.
To give more discount and gift in order to competite its competitor
Provide facilities to payment in installment.
To provide cheaper tyers with advanced quality.

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 To make better study of its competitors strategy for monopoly in

market.

Conclusion
The overall study several that Dunlop tyer's marketing attitudes
towards their customers which several that the company adopted the pull
strategy. The company has focused more on advertisement where brand
proposition is highlighted in the company's advertising campaign and
their by bringing consumer awareness on the company's product.
Dunlop companies attitude towards dealers was not up to the
mark, the company is saying that our product is moving by brand name
only even though the selling in taking in that manner our study reveals
that exclusive dealers has got greater influence over the consumer in the
previous studies. It shows that company has got more than 16% market
share in Shimoga. But is has come down to 15% of market share where
CEAT are improved better when compared to previous year. Due to low
motivation by Dunlop in dealers the market share has been several
Hence in this aspect the company has to look into it.

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Tyre sales are directly proportional to growth in automobile sector.

In this year i.e. in 2010-11 has been horrible year of tyer markets with
original equipment demand sinking with the drop in vehicle volume. The
market for heavy trucks/ buses shrunk by a third, hence unlike, the
customer the replacement customer in fairly brand conscious today. With
a bulk of business coming from the replacement market. Hence the
company has to give importance to dealers where dealers plays very
important role in pushing the company product hence company has to
undertake aggressive sales promotion activities for motivating dealers to
push the product hand in market.
Since it is a desired demand business, tyre market depends on
vehicles marketers to get thing moving. This lack of control on the shape
of the future forces tyre market to be vigilant cost watches the big
uncertainly in rubber, prices, even during the high prices of rubber.
Dunlop has survived by proper planning of inventory, how the rubber
prices have come down so Dunlop has to look into the cost of truck / bus
tyers.

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Finally the company seems to have mused a point that should give
it additional confidence. It is its road view, which dominated the Indian
consumer's set of presentations. So, for no company has a tyer at a
reasonable prices that can perform like the works best radial on Indian
roads. It market forces triumph, a break, through, products could change
everything.

The market share of Dunlop Tyres In Shimoga more then 18.33 %

in three wheeler Segment.
Approximately 87% customers are satisfied with the Dunlop Tyres .
Rate of Dunlop Tyres are not high against with the other Company
tyres.
After sale service (Claim) of Dunlop Tyres is very good.
Approx 82% customer said that they get Dunlop Tyres very easily
whenever they require them from the nearest dealer.
Around 75% customer said that they purchase Dunlop Tyres from the
Exclusive dealer.

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SWOT ANALYSIS
Strengths
Heavy range of products.
Brand awareness
Best promotion by display
Advertisement
Weaknesses
SVS depended on DUNLOP
Shortage
No proper replacement of damage
Low margin for shopkeeper
No proper inspection of salesman
Opportunities

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 addition of more outlet

Improve the market of DUNLOP by giving some more advantages
Threats
More satisfaction from local wholesale market they cam deduct the
number of outlets.
Dissatisfaction due to not proper handling
Without proper inspection salesman may by careless.

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Questionnaires
Dear sir
I am a student of final year BBM in Govt. First Grade College,
Shimoga. I am doing a project report on " FITMENT OF DUNLOP
TYRES IN AUTO SEGMENT & ITS SHARE VIS-A-VIS
COMPETITION
I Kindly request youre to space a few minutes answering two
parts of questions for which I shall be even great full to you.
The information given by you will be used only for my study and
shall be kept confidential.
Thanking you

Yours.
Rama .E
Part A

1.
2.
3.
4.

Name:
Address:
Sex:
Age group:

a) Male
a) 18-30
b) 30- 45
c] 45- above
5. Educational qualification:
a) SSLC
b) P.U.C
d) P.G
e) Other

b) Female

c] Graduates

6. Occupation
a) Self Employed
b) Govt
c) Private
d) Others
7. Annual Income
a) Below 50000

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b) 50,000- 1,00,00-0
c) 1,00,000- 1,50,000
d) 150000- above.
1.

2.

3.
4.

5.

6.
7.
8.

Part B
Which vehicle do you own and how much?
a) Truck
b) Bus
c) Tractor
d) Other
Which brand of tyre do you prefer?
a. MRF
b. Dunlop
c. JK
d. Birla
e. Others
What kind of tyre you using?
a) Conventional crossply
b) Radials
What is the size of it?
a) 9-10 mt
b) 10-20 mt
c) Other
After how much distance you change it?
a) 5000k.m
b) 10,000 k.m
c) 2000k.m
d) Above
After it the life you prefer for?
a) New purchase
b) Rethreading.
Do you know Dunlop tyres?
a) Yes
b) No
If yes, in which way?
a) Executive dealer
b) Local Dealer

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c) Person to person
d) Advertisement
e) Other
9. Which factor influences you to purchase it?
a) Price
b) Quality
c) Service
d) Long life (Mileage)
e) Name
f) Other
10.What is your opinion about its life?
a) Excellent
c) Good
b) Not bad
d) Poor
11. What factor you rank first in selecting this tyre?
a) Name
c) Quality and price
b) Long life
d) Other.
12.Are you satisfied with Dunlop tyer?
a) Yes
b) No
c) Not be said
13. What is your opinion about mileage, price etc of Dunlop tyer?
a) Good
c) Excellent
b) Average
d) Poor
14.Mostly when you change your vehicle tyre ?
(a) After 1 year
(b) After 2 year
(c) After 3 year
(b) After 4 year
15.Are you satisfied with Company claim Policy ?
(a) Yes (b) No
16.Dunlop tyres are easily available in market ?
(a) Yes (b) No
17. Yours any suggestion Regarding Dunlop tyers?
___________________________________
Signature.

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BIBLIOGRAPHY

MARKETING MANAGEMENT:By Philip Kotler

RESEARCH METHODOLOGY:
By C.R. Kothari
MAGAZINES

Business World
Business Today

WEBSITES:www.falcontyres.com
www.dunlop.uk.com
www.google.com
www.weekypedia.com

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