Format/Guidelines: Case Study of Recreational Destination

Course: Recreational Travel and Tour Management (Tour 120)

Rationale: Tourism is a series of experiences that make use of its product, which consists of attractions,
facilities, and their related activities. To experience tourism, one has to travel to places where the tourism
product is located. Bulent I. Kastarlak
Outline of Case Study
1.

2.

Title Page
Title of the Case Study
Name of Members :
Table of Contents

Part I - Setting
Historical
Background
of
the
recreational
destination
(date
of
establishment/operation, owner/s, location, topography, etc.)
Mission and Vision
How to get there map
Best Practices implemented in the destination (Clean Air Act Advocate; Food
is absolutely no msg)
Precautionary Measures (if applicable)
Part II - Features

Facilities/Amenities available in the destination

Rates (peak/lean season)
Motivation of the travelers to visit the destination
Average number of guests (peak/lean season)
Benefits of engaging on the activities offered in the destination
How did you know about the destination?
Marketing techniques

Part III - SWOT Analysis

Activities
Facilities/amenities
Setting : physical attributes (location, terrain, structure, etc.)
Managerial skills
Your experience
Benefits to individual, community, local economy, environmental,
physiography
Climate
People
Accessibility
Infrastructure in the municipality
Availability of technology (internet facility, communication lines, etc)
Prices/rates
Management
Competitors
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 Global Issues/Trends

Part IV Management of Destination : An Analysis

Analyze the areas where there is a need for careful and thorough
management in order to preserve its features in response to sustainable
tourism
Provide ways to be applied to the desirability of practicing sustainable
tourism, especially in the context of avoiding overuse of a destination or
attraction.
Assess the actual level of Destination Life Cycle of your chosen destination
Part V - Recommendations
-Prepare an itinerary (technical & descriptive) related to the type of recreation
assigned to your group using your chosen destination as the venue for the
activities;
-Include activities which are beneficial to the well-being of an individual and
favorable to the destination and its community;
-You can add reminders in your itinerary (Ex. things to bring; prohibited acts)
Recommendations
-this should be consistent with your SWOT and management analysis
Part VI - Documentation
Documentation (letter, brochure, ticket, etc)
Photos (facilities/destination, group pictures)
Marketing video featuring the recreational destination (maximum of 3 mins.)
Format:
Short bond paper, double space, Calibri, 12 font size
1.5 left margin; 1 inch- top/bottom, right margin
With pagination
Dates of Submission:
Parts I-III
: MWF Class (Feb. 27)/ TTH Class (Feb. 26)
Part IV-V
: MWF Class (Mar. 20)/ TTH Class (Mar. 19)
Final Paper : March 27, 2015
Final Presentation

: April 6-10, 2015

Points System: Please refer to the rubrics.

Parental Consent:
destination)
Letter to Parent/Guardian
Itinerary
Budget
Peer Evaluation:

20 pts (submission prior to scheduled visit to a

10 pts
10 pts
10 pts
30 pts (Prelim & Finals)
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Your entire paper will be graded again as a final output of the course together
with your actual presentation. You will be graded individually and as a team during
the presentation. A corresponding evaluation form will be distributed during Prelim
and Final Grading Period to determine the participation and involvement of each
member.

Note:
Submission of the above-mentioned parts will be through e-mail except for
the Final Paper which should be in hard copy. Please send it to
jane_devanadera@yahoo.com. Submission time shall be up to 5:00PM ONLY on
the above-mentioned dates. Failure to comply shall mean deduction of 5
points from a particular part of the paper and another 5 points for every
day of delay.
By affixing your signature signifies that you FULLY READ and UNDERSTOOD the
guidelines as stated on above.
Conforme:
Name

Signature

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Prepared by:

Ms. Jane G. Devanadera

Course Facilitator