Copyright Permission Certificate

The purchaser of this volume is hereby authorized to use all forms

contained in this work for non-profit, educational, or private purposes.
Such use requires no further permission from the Publisher and no
payment of royalties or any other type of permission fee.
The reprinting of any documents in this book for commercial purposes is
prohibited without the express written permission of the Publisher. Group
M Inc., 321 Ouachita Avenue, Hot Springs, AR 71901. Phone 1-501321-1845.
Bill Myers
Group M Inc.

Copyright 1992 by Group M, Inc. All Rights Reserved. No part of this book may be
reproduced by any means without the written permission of the publisher except as
follows: Pages may be reproduced by the purchaser for use in connection with his or
her business. All other publishers rights under copyright laws will be enforced.

Table of Contents

Copyright Permission Certificate ................................................................1

Table of Contents ..........................................................................................2
Making Your Business Grow Using the Written Word .............3
Getting the Most Out of Your Written Correspondence ..........5
Our Desktop Publishing Computer Setup ..................................7
Press Releases ................................................................................9
Classified Ads ...............................................................................23
Display Ads ..................................................................................29
Direct Mall Letters and Response Packs ..................................44
Cover Letters ...............................................................................89
Testimonial Letters ................................................................... 108
Seminars .................................................................................... 130
TV Commercial Scripts ............................................................ 184
Miscellaneous Letters .............................................................. 191
Miscellaneous Forms................................................................ 202
Brochures & One Page Flyers ................................................ 219
Obtaining Updates.................................................................... 228

Making Your Business Grow Using

the Written Word

Its

probably the most powerful tool of any business, and also the most neglected. Using it properly
can make the difference between success or failure. Between happy customers or no customers.
Between growth or closure. To use this powerful tool requires no special skills or equipment, costs less
than 44) cents to implement, but can have a most profound effect on any business large or small.
This tool iswritten communication. Usually in the form of a letter. Sometimes in the form of a
display or classified ad. Regardless of the form used, the results can be dramatic.
Our own business grew from an idea and $200 in 1988 into an internationally known and respected
product development and marketing company with over a million dollars in sales in less than three and
a half years. And almost every penny we earned, every project we undertook, every major advancement
we made was the result of a letter we had written to someone.
A single letter can make a difference. The investment in a single stamp, piece of paper, and an envelope
may be under 50 cents, but the return on that single letter can be worth hundreds of thousands of
dollars. We know. It worked that way for us. And it is working that way for many other beginning and
growing businesses.
Still, many businesses dont understand the need or beneficial return of writing letters. And some that
do, dont know exactly where to start. So to show others how it has worked for us, we compiled this
book of letters weve used to help our business grow.
As you read through this book youll see how we used the written word in many different ways to make
our business grow. Youll see how a single letter can save you hundreds of dollars, or earn you
thousands. Youll see how to use letters to build customer good will. To make connections with
celebrities. To find new clients. And how to get free publicity for your new business or product.
And alongside each letter youll see information Ive supplied telling you why the letter was created,
how it was used, and the effect it had. Plus, in many letters Ill tell you the psychology that went into
writing the letter so youll understand why I did certain things the way I did.
Ive also included some personal letters I wrote that may also help you in your personal life. Youll see
the letter I developed that allowed me to sell my home in just 14 days - in one of the most depressed
real estate markets in North America.
Everything you see in this book is an actual letter, display ad, or classified ad Ive used in my own
business, or something we developed to help other people use in their business. Some letters are
actually one of a series of letters. Each series of these letters is so noted so you can keep up with the
development over time. (A good example is the series of letters that led to my developing a business

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relationship with Marketing Guru Gary Halbert.)

Anyway, this is the real thing. Just the way it happened. Except in some cases the names have been
changed to protect the innocent.
You have my permission to use these letters any way you like (as long as you dont sell them to others).
If you need any extra help, feel free to call my office. The number is 1-501- 321-1845. Our office hours
are 8:30 to 5:00 Central Standard Time.
Again, I wish you all the success in your business venture.
Sincerely,

Bill Myers
P.S. Feel free to send me copies of the letters, ads, and other correspondence that you develop. If you
want me to critique it and send it back to you, be sure to say so. Send your letter to Group M, 321
Quachita Avenue, Hot Springs, AR 71901.

One of the first things we discovered when we began using the written word as a means to reach

Getting the Most Out of Your

Written Correspondence

our customers and- business contacts was that the look of these letters had a tremendous impact on
how our company was perceived by the recipient of the letter.
For example, in our earliest letters we used a computer word processor to develop the correspondence
and printed the result out on our cheap dot matrix printer. When we mailed these letters, we got little or
no response. We discovered much later that the reason these letters didnt work was that they looked
like they came from amateurs. They did not have the look of a letter from a successful business. And
this caused a lack of credibility in anything we said in the letter.
This lack of credibility cost us money, and lost the respect of the people we needed most for survival
customers who bought our products and magazine editors who made the decision on whether to print
our press releases.
It was pure luck that we solved this problem. We had just upgraded to more powerful word processing
software, and the examples in the manual showed what the program could do if you were using a laser
printer. We were so impressed by these examples that we gathered up all our credit cards and went out
and bought a Hewlett Packard laser printer.
And that was one of the best moves we made. Because from that point on, everything we printed and
mailed had the look of success. And the results were overwhelming.
Just from the look of our letters people got the impression we were a well-funded corporation that went
to great lengths to make sure everything was right. And that perception gave people added confidence in
our company which translated into more and more sales.
About the same time we noticed that more and more magazine editors, the same ones that had trashed
our earlier press releases, were beginning to print our most recent ones. And this too translated into
sales. And these new sales were not because we had changed the wording of our sales letters or press
releases, but because we changed the way we printed them.
Adding a laser printer to your business is probably one of the fastest ways to improve the perceived
image of your company to the outside world. If you dont already have a laser printer you can use to
print all your sales letters, press releases, and general correspondence on, get one.
Your letters, press releases, and ads will look like a million bucks. And that can make all the difference
in your success. (Which would you rather do business with... a company that sent you a very
professional letter, or a company that sent something that looked like it came from someone down on
his luck living in a mobile home?)

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Its kind of funny really. When I got started in this business my home had just been destroyed by a
tornado and I was living in an 8 by 32 mobile home. I didnt have indoor plumbing, and my telephone
was fifty yards from my front door attached to a temporary pole. My nearest neighbor was eight miles
down a dirt road.
I was living in the backwoods of Arkansas in true poverty conditions. Yet when people received
business correspondence from me, they just assumed from the look of the letters that I was a major
player in a profitable corporation. And that gave them the confidence to do business with me.
People do judge a book by its cover. And first impressions do count. So be sure to take a look at every
piece of correspondence you mail.
Every time someone sees printed information from your company they receive subliminal impressions
about your business. Impressions about whether you are a professional or an amateur, precise or
careless, neat or messy, in control or negligent. These messages are all in the appearance of your letter,
ad or press release.
The good news is that you have complete control of the impression you deliver. You control the layout,
the font size, the quality of the paper, the format and style, and the size and type of letterhead. Getting
these elements to work together to your advantage is as important as what the words say on the paper.
There are several good books on graphic layout you can use for reference, but perhaps the best
reference is letters sent out by the really successful people in the industry. These letters can be
invaluable reference tools when you are trying to develop the look that works.
We save and file every piece of mail we get, and use these as guides to improve our own letters. I
suggest you do the same thing.
And never forget or take it for granted...

The look of a letter is almost as important as what the letter actually says!

Our Desktop Publishing

Computer Setup

The advent of low cost home and business computers has made it possible for just about anyone to
turn out letters, books, ads, and press releases that look like they were created by expensive Madison
Avenue ad agencies on the best typesetting and graphics equipment that money can buy. Having the
ability to do this at a low cost is a tremendous competitive advantage for the small business owner.
Today almost everyone has a personal computer. Yet many people havent taken advantage of all the
things a computer can do for them. This is mostly due to the fact that some very popular computer
programs are extremely difficult to use, and have led many people to believe that all computers and
programs are difficult to use.
Fortunately, this is not the case. Especially when it comes to word processing or document preparation.
As computers have become more powerful, the software has become easier to use. As an example, it
normally takes us less than an hour to train someone to use our own in-house desktop publishing
system. (Of course, weve got five years practice so we know what is important to teach)
Anyway, since so many people have called and asked us about the system we use, Ive decided to
include a complete listing of all the components. Here it is.

Our In-House Desktop Publishing System

Computer
IBM PC 386 compatible with 640K memory, one floppy drive and one 40 megabyte hard drive, with a
VGA monitorYou can accomplish word processing on almost any kind of computer, but we like the
IBM compatibles because there is a tremendous amount of software, they are reliable, and best of all,
very inexpensive. You can get a computer like ours for under $800.
Software
Ventura PublisherThis is professional typesetting software that is capable of printing everything from
simple business cards to 500 page books. It is more powerful than what most people need, but is very
easy to learn and use. Mail order price for this program is around $300.
Printer
Hewlett Packard Laser Jet LIP laser printer with Postscript cartridgeWhen it comes to laser printers
no one can beat the HP for reliability and durability. The unit we use costs around $700, and the
Postscript cartridge (which includes 30 fonts) costs about $270.

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Other Considerations
Weve recently begun experimenting with Windows software on our computers, and have discovered the
graphics capabilities adds a new dimension to our publishing potential. Some of the letters in this book
were created using Windows Draw.
One final point. Before we write a letter or an ad, we define what we want the letter to accomplish.
Then we think about the person who will i4 reading what we write and we try to figure out what it
would take to cause them to take the action we want. We write down the hot buttons we feel will make
the reader react, and then write a letter (or ad) using those as the key points and theme of the document.
We think the development of any letter or document should be driven by the wants and needs of the
person receiving the letter. They are the important ones.
To summarize, get your hands on a laser printer, define exactly what it is you want your letter to
accomplish, write down the hot buttons that will make the person reading the letter react, and then do
it.

Press Releases

Writing a good press release and mailing it to the right people is usually the quickest and least
expensive way for any business to generate a lot of new customers and orders. Yet, the majority of
businesses dont write or make available to magazine or newspaper editors a single press release.
What a lot of businesses dont realize is that many magazines and newsletters depend on these press
releases to fill their pages. And all you have to do to get your press release printed in some publications
is to mail them one.
Weve used a lot of press releases back when we didnt have enough money to buy advertising. And we
still use them today, for every new product we put on the market. Over the years weve learned that
when writing a press release, these are our main objectives:
1.

To get the press release accepted by the magazine editor and printed in the publication.

2.

Once printed, to get the press releases read by people who get the magazine.

3.

To get the desired reaction from people who read the press release and are potential customers.
(We define the desired action before we write the press release.)

As you look at the following examples of press releases, notice how many of them do not look like a
standard press release at all. Instead, they look like articles. And this is intentional. Weve discovered
that writing a press release that looks and reads like an article from the magazine has a good chance of
ending up as a featured article in the magazine.
When this happens, not only do we get lots and lots of free publicity, we usually also get an authors
fee for the article. Thats right, they run the press release/article and pay us for writing it!
Heres how to go about writing a press release that will make you money.

Guide to Getting a Press Release/Article Printed

1. Identify magazines and newsletters whose readers are specifically interested in the product or
service your press release will be about. Avoid the general interest publications that cover a wide
range of subjects and target just the publications that reach your potential customers. (Look in
Oxbridge Directory of Magazines and Newsletters for the best places to put your press release.)
2. Once youve identified a particular magazine or newsletter that reaches your audience, call and get a
sample copy of the publication.

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3. With the sample copy of the publication in hand, look through it and identify all the press releases
or press release/articles printed in it
4. Using the sample press release or article already printed in the selected publication as a guide, write
your own press release. Structure your press release so it closely resembles ones already printed in
the publication. Include all the elements found in the printed release. This includes photos,
typestyle, total length of press release, length of headline, everything.
5. Once youve written and proofread your press release, print it out in a format that fits in the
magazine. This is so youll have an idea of how itll look if the magazine accepts it If the press
release is too long or too short, fix it. You want to be sure your press release/article is just right for
the magazine.
6. After youve done all this, print the press release on your laser printer using your best paper, attach
a high quality black and white photo, write a short cover letter, and send the press release to the
editor of the publication.
7. Repeat this same process with several other publications.
General Notes:
1. On all press releases (but not on articles) include the phrase, Review copies available. This gives
the editor a chance to decide to write a full review of the product Dont do this on articles though,
they should be the equivalent of a review for the product anyway.
2. Always include a photo with the press release. We go to great lengths to pose the photo in a manner
that is most likely to appeal to potential customers.
3. Always send a press release in a 9 x 12 envelope, with a cardboard insert to keep it from being bent.
4. Always call the magazine and identify the proper spelling of the name of the person the press
release article should be sent to.
5. Always be prepared to answer questions about anything printed in the press release. The editor may
call, and if the press release is printed customers will call. Always treat these calls like they are the
most important ones youll ever get. Because they are.

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Simple Press Release

Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)

FOR IMMEDIATE RELEASE

Desktop Video and The Amiga Computer tape available

A new videotape, Desktop Video and The Amiga Computer, is designed to introduce viewers to the
tools and technology of desktop video. This two-hour video tape produced by Group M Video
provides viewers with useful information on setting up and using a desktop video system to create
their own professional video productions.
This tape includes sections on selecting computer hardware, computer software, interfacing with a
genlock, and setting up a low-cost studio. Also included are video reviews and examples of video
output from the most popular desktop video software programs available today. These video
reviews cover character generator, titling, paint, animation, digitizing, and 3D software.
The Desktop Video and The Amiga video is available from Group M Video for $30. Orders can be
placed by calling 1-501-321-1845.
Contact: Bill Myers 501-321-4845
***View copies of this tape are available upon request
This is one of our earlier press releases written back in the days when we couldnt afford to advertise.
This release convinced us we didnt need money to get exposure in the magazines we wanted to be
in. When we sent the release, we included a photo of the product being mentioned in the release.
This release appeared in several publications, and generated thousands in sales.

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Simple Press Release

Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)

FOR IMMEDIATE RELEASE

Easy Guide to Pro Video Gold videotape available
A new video tape, The Easy Guide to Pro Video Gold, is designed to show video producers the
quickest and easiest way to master Pro Video Gold character generation software for the Amiga
computer. This sixty minute guerilla video tape produced by Group M Video comes with a Pro
Video Gold data disk containing over 250 ready-to-use graphic screens that can be easily modified
to meet each customers video graphics requirements.
The video includes sections on preparing an Amiga computer to produce graphics, setting up monitors,
and using genlocks to get the most professional results. Also covered are selecting fonts, using
edges and shadows, creating quick backgrounds, using transitions effectively, and creating pal alerts
with cable TV in mind. Simple but effective demonstrations allow viewers to learn quickly by
seeing it done.
The Easy Guide to Pro Video Gold covers all releases of Pro Video character generator software
for the Amiga computer, and is available from Group M Video for $30. Additional information
about this tape is available by calling 1-501-321-1845.
Contact: Bill Myers 501-321-4845
***View copies of this tape are available upon request
Another simple Press Release in the standard press release format. Notice how the headline of this
Press Release is designed to instantly grab the attention of Pro Video Gold software users. We didnt
say Group M announces in the headline because readers dont give a hoot about Group M.
Readers are looking for things that can help them, and that is why this Press Release is written the
way it is.

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Press Release/Review
Pre-publication Information

The Easy Guide to Pro Video Gold

Finally, a videotape that reaches you to become an expert with Pro Video Gold in less than an
hour!
If you are using your Amiga computer in video production then you probably already know that
Sheriff Systems Pro Video Gold is the program to have for all your titling and character generation
needs. This full featured program can do it all! Unfortunately, most users dont have the time to
learn all the great features of this software, and end up producing just mediocre results. But you
dont have to settle for that.
With the Easy Guide to Pro Video Gold video from Group M, you can master this program in less
than one hour. This tutorial video covers it all - fonts, shadows, edges, transitions, quick backgrounds, color combinations, palette modification, genlocking, anti-aUasing... all the things you
need to know to put together knock-our graphics.
And included with the tape is a special data disk packed with over 80 examples of Pro Video Gold
knock our graphic screens which can be used as tools to build your own stunning graphics. With
this disk and tape, youll be able to duplicate or customize any and every graphic shown on the tape
for your own video uses!
The data disk is designed so that with minimal modification, it can be used by you to create a demo
video to give to your potential customers showing what kind of graphics you can create!!! This disk
is an ideal way to pick up new clientele as it fully shows all the neat graphics effects you can
produce!
The Easy Guide to Pro Video Gold video and disk covers all versions of the Pro Video series,
including the newest release, Pro Video Post. Its all here, and its available now from Group M,
producers of the Desktop Video tape series for just $39 (retail). Call 1-501-321-1845 for more
details!
This Press Release was written to appear as a review that the intended publication could use as is in
the magazines new products section. The informal tone of the review makes it appear to be written
by an independent reviewer, and may magazines picked up and reprinted this Press Release exactly
as it was reprinted above. Included with the Press Release was a professionally posed black and
white photo.

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Press Release/Article
Photo Shown Here
Bill Myers has put together his own Desktop Video production studio so that he can produce what he calls
Guerilla video from his home in Hot Springs, Arkansas.

Guerilla Video from Arkansas?

By Jojo Gunn
On Assignment Business Writer
Hot Springs, Arkansas - The Guerilla Video Network is not a reality yet, but if Bill Myers has his way, it may be sooner than you think. Myers, an
Arkansas businessman, says people are fed up with American network TV. It seems the networks try to create programming that appeals to the
lowest elements of our society, which means most of middle America has to stoop to their level of entertainment or do without.
His concept is guerilla video. Videos and TV programming produced by the people and for the people. Programming that could be created by
anybody, and made available to those that wanted it via satellite or videocassettes. Programming produced in the home video studio.
Of course there was the problem of technology. Myers lives in the backwoods of Arkansas, along way from the nearest TV studio. And Myers
had no experience with TV production, other than 30 years as a viewer, as he tells it.
And a modern TV studio can be very expensive to put
together, even if one knows what he is doing.
But Myers, who has a background in computers, felt sure that somehow a personal computer could be used to create the graphics and animation
necessary for modern videos, and this could be combined with video footage shot and edited with camcorders and VCRs.
A Desktop Video Solution
Alter six months of research, Myers discovered ways to mimic broadcast quality video productions in a studio that cost him less than 55,000 to
set up. About half of the cost was for the computer, the rest was for the camera, VOl, lights and studio props. The key to my success was that the
technology I needed just happened to be available at the right time. The most important device, the genlock for the computer, just hit the market a few
months ago.
With his desktop video studio up and running, Myers has found he can produce animation, graphics and special effects that rival those of the
major network at a fraction of the cost in time and equipment. Since putting together his studio, Myers has produced 11 different video documentaries
and how-to tapes that are targeted for the Americans that Hollywood forgot. Those who have above average intelligence want to do more with
their lives than just watch TV.
Myers said he feels this new technology will open doors for people who have found they couldnt get their ideas aired on mainstream TV.
People are interested in this technology. They know how powerful TV can be, and people view desktop video as an opportunity to change the
world or, at least let the world know how they feel. Anybody with their own desktop video system can put together a quality video production in a
few hours with the cost limited to personal time and the blank tape.

Call Them Guerilla Videos

Myers says he isnt trying to compete with Hollywood. His videos, and others like them, are for people fed up with the plastic images produced
by Hollywood. We dont use actors. We use real people and thats a major difference most people see right away. Viewers of guerilla video see
people they can relate to, people like themselves, not fancy Hollywood actors.
While most guerilla video productions are not broadcast quality, most are well received by their audiences. Because the major studios have such
tremendous overhead when undertaking any project, they cant touch the subjects that are available on guerilla videos. And this is the key to their
success.

The TV Revolution Has Finally Reached the People

Many people are discovering that grass roots videos from real people have become a way to reach out and affect other peoples lives with
information not available in the mainstream media. Myers has found that his own guerilla video on subjects such aspiring TV and desktop video
technology has been very well accepted. Weve gotten hundreds of letters thanking us for making this information available.
One thing is certain. People are beginning to use some of the latest communications technology, including satellite transmission, to create
alternatives showing up in the form of documentaries, news broadcasts and even satellite delivered home shopping shows, and maybe someday the
Guerilla Video Network will be a reality.
Bill Myers is the editor of The Video Marketing Lesser and the founder of Group M Video, which makes several videos on how to start up
your own desktop videos. Group M also offers a free desktop video offering help for people using this technology. For additional
information or to order tapes on desktop video technology call
1-501-321-1845 or write Group M, O. Bridges #27, Hot Springs; Alt 71901.

This article has appeared in over 20 national publications over the past two years. It is actually a
Press Release written by me under the pen name of JoJo Gunn (thats my dogs name). I discovered
that laying out the Press Release as an actual article made it more likely to be printed, and we do a lot
of that now. An unexpected benefit, JoJo Gunn receives royalty checks every time this article is
printed.
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Press Release Cover Letter

Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
08/23/1991

Mr. Stephen Wagner

Income Opportunities
380 Lexington Avenue
New York, NY 10168-0035
Dear Mr. Wagner,
Enclosed youll find an original article your readers might find very interesting. Its about how to make money
operating your own home shopping show broadcast over satellite TV. Weve been involved in the production of a
number of these low-budget home-shopping shows, and have discovered them to be an excellent way to generate
income.
This article is being offered exclusively to Income Opportunities magazine, and has not been offered to, nor
appeared in, any other publication.
To give you an idea of what this article could look like, Ive prepared the text in a format often seen in Income
Opportunities magazine. I can provide the text in most standard formats, as well as on computer disk Original
photos related to the text are also available.
If you have any questions or comments about the article, feel free to call me at my office (1-501-321-1845). If you
decide the article is not something that Income Opportunities could use, please return it, along with any comments
in the enclosed envelope.
Thanks for taking the time to read this.
Sincerely,
Bill Myers
PS. I am working on an article on how to make money producing low-budget TV commercials for your local cable
TV market. Weve discovered a unique way that almost anyone, even without prior video experience, can turn out
high quality TV commercials using a home computer. Many of the commercials weve produced this way are
now running nationally and are getting great responses. If you would be interested in this article please let me
know.

This is a typical cover letter I send when Im trying to get a Press Release or article printed in a
particular magazine. Notice how the letter is crafted to appeal to the desires of the magazine editor
and not to my own wishes. I want to make his job easy, so I go to the trouble of showing him how the
article would look in his magazine. To get his attention, I send the letter along with the article UPS
Next Day Air.

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Press Release/Article
Independent Venture
PHOTO OF HOME SHOPPING SHOW TV SCREEN
Your home shopping network must offer consumers products that they cant generally find on other shows of this
nature. Collectible items like coins, baseball cards, even used Rolex watches can be hot sellers. People will buy
what they want; especially if they feel they wont find the same item anywhere else.

Operate Your Own Home Shopping

Television Show

START-UP COSTS: $900 to $3000.

POTENTIAL EARNINGS:
$1000 an hour and up.

ADVERTISING: TV, Press Releases, Word of Mouth, and TV Program Guide Listings.

EQUIPMENT NEEDED: Camcorder, Video Graphics Computer, Telephone

BEST ADVICE FOR SUCCESS: Dont try to compete with established competition. Program for a narrow market of customers who can
afford high dollar hobby related collectibles.

Its a lot easier than you think to get into this business and start earning $20,000 a week almost
immediately.
By Bill Myers
Last year viewers in this country spent hours purchasing products shown on television home shopping shows! This major trend in consumer buying
has generated millions of dollars in profits for entrepreneurs who have jumped into this two billion-dollar way of doing business. Consumers have
fallen in love with the concept of buying at home, and the big corporations that operate the shopping networks love being able to sell millions of
dollars of merchandise without the overhead of a retail store. It is an ideal arrangement, and one you can get involved in with a minimal investment.
Thanks to major breakthroughs in computer and satellite technology, anybody can get their own home shopping show in front of millions of viewers
for as little as $400 per year. And by offering the right products to the right audience, that $400 investment in airtime, can return thousands of dollars
in profit - per hour - all with minimal risk.

HERES HOW IT WORKS.

Almost all programming seen on cable TV, including the home shopping shows is broadcast via satellite. The local cable companies aim their
satellite receiving dishes at the orbiting buds and select the programming they want to pass on to their paying customers.

Along with the cable companies, about 14 million US consumers tuned into the satellite signals with their home earth
stations and watch the 115+ channels of programming. Reaching these consumers, typically affluent homeowners, is the
path to prosperity with your own home shopping show.
And, the good news is that you dont have to be a big company to buy time on the satellites. Anyone can do it. No special licenses are required.
And with satellite airtime costing as little as $400 an hour, its a real bargain. Especially when you consider the size of the market you can reach with
a satellite delivered program.

PUTTING A SHOW TOGETHER

Putting a home shopping show together is relatively easy (easier than digging a ditch anyway). But before you do it, youll need to decide a few
things. The first, and probably the most important decision youll have to make is to decide what you are going to be selling on your show.
You could offer viewers just about anything (in Japan they sell million dollar homes on home shopping shows). But to increase your chances of
success here, you should offer viewers products they warn to spend money on. And youll want to avoid products that compete with those offered
on established home shopping shows.

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So, when the other home shopping shows are selling fake jewelry, power tools, and plastic seesaws, you should be offering something else. High
dollar collectible and special interest items; baseball earth, rare and unusual coins, rare books & old newspapers, even used Rolex watches these
are the kind of things that will raise viewer curiosity (youve got to keep them watching) and stimulate sales.
Once youve settled on the kind of products youll be selling, your next step will be to set up a means to take and process customer orders. Since all
your orders will come in on the phone youll obviously need phone lines manned by live operators all the time your show is on the air. If you dont
want to miss out an sales, youll need to have enough incoming lines to handle every customer call.

Howard Walker - Editor, Satellite Watch Newsletter (703) 347-7926

Shaun Kenny - Outlook Communications

(908) 707-1800

You may wish to contact Bill Myers - Editor, Video Marketing Letter (501) 321-1845

This is page one of a two-page Press Release / article. I wrote this for a specific publication. Notice
how I went to the trouble to make sure everything fit within the restrictions of the magazine size. I
even measured the columns and chose the fonts to match those that the magazine uses. This kind of
article can be worth tens of thousands dollars in free publicity.

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Press Release/Article
Customers will want to pay for their purchases with charge cards, so to stay in business youll have to be able to accept them. If you
dont have a merchant account, youll have to come up with one.
One way to do this and get inventory at the same time is find a local business and offer to sell his inventory on your TV show on a
commission basis. As part of the arrangement, get the business to agree to process all sales through their own charge card merchant
account.

THE TECHNICAL SIDE OF THE SHOW

If youve never created a video production, putting together your first show will be a very educational experience. But its not that
difficult if you start with the right tools. Youll need at least one high quality video camera (a camcorder will do), a video lighting
system, a microphone, and a way to add graphics (your phone number, item number & prices) to the video. We use two VHS
camcorders; one focused on the host, and the other one focused on the item being sold. Our digital video mixer allows us to dissolve
between the two cameras and gives the show a professional look. The two cameras and the digital mixer cost under $4,000.
To add video graphics (you phone number, the item description, & pricing), we use an Amiga 2000 computer with a SuperGen
genlock and Pro Video Post titling software. That system costs under $2,700. When we put the show together we go to great lengths
to make the products look appealing. We know that one of the main advantages of home shopping shows to consumers is they can see
the product before they buy. This can also be a major disadvantage to the seller. If you dont show the product well, it wont sell well.
In a one-hour show, you can easily show 50 products, keeping each one on the air for a minute or so. Dont leave the products up too
long though, if your viewers get bored they will change channels. At the end of the show, its a good idea to list all the products with
prices along with ordering information for any viewers who may have toned in late.
Believability is important in any sales presentation, and is even more so in home shopping shows. One way to achieve genuine
believability is by involving two on-air personalities. Generally we use a host, along with an authority figure who can provide details
and information about the product that keeps viewers tuned in, and perhaps lead them to buy.
PHOTO OF LOW BUDGET HOME- SHOPPING SHOW STUDIO

GETTING YOUR SHOW ON THE AIR

Once your show is produced, its easy to get it on the air. All you have to do is contact a satellite up linker to schedule the time and
agree on a price. Then send the up linker your master tape (usually on 3/4 format) and a cashiers check for the agreed upon amount.
The up linker makes sure your tape is beamed up to the tight satellite at the right time. There are many satellite up linkers throughout
the country, probably one in your area. We use Slisun Kenny (908-707-1200) or Howani Walker (703-347-7926). Both are happy to
walk you through the entire process.

THE PROFIT PICTURE

Your home shopping show can be quite a profitable venue since you dont have the overhead of a retail store, and you dont have to
own the inventory, you minimize start-up casts and overhead. This takes most of the risk out of the venture.
Usually each product you sell will earn you a commission in the 10% to 2S% range (depending on the deal you set up with local
merchants). With this kind of commission structure, you can make $4,000 on $20,000 sales. And became your show can be seen by
millions of viewers, the sales can add up quickly.
From your profits youll have to deduct the uplink cost (average $450) and the cost to produce the show. It takes us about four hours
labor to put a show together and about $50 in materials (blank tapes, light bulbs). If you own the video gear, your expenses for
everything can be less than $600.
And because the show is on tape, you can rerun it as many times as you like (or until all product is sold) with the only costs being the
uplink airtime costs and the phone operators. If the show is profitable, it makes sense to keep running it until for longer. And while it
is running and making you money, you can be out creating other shows that can also make you money. The more shows you run, the
more money you make.

ADVERTISING
When you start most new business venture, you usually have to spend money on advertising to attract customers. Fortunately with your
home shopping show, you wont have to do this. People with satellite dishes watch TV just like most other Americans dowith a
remote control in their hand. They constantly flip through the whole range of channels looking for something different or new. And just
having your show on the satellite will get it seen. And being seen is the key to getting sales.

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Obviously, its better to schedule your show when the largest audience is watching TV, and when you arent competing against blockbuster
TV events. Youll probably want to test different time slots to find the best time for your show.

KEYS TO SUCCESS
The real keys to success in operating your own home shopping show are:

Getting your show on satellite.

Offering products that your viewers want (collectibles are definitely hot).

Being able to take phone orders and process credit card payments.

This is the second page of the Press Release / article. Notice how theres no overt attempt in the
article to promote any specific product or service; just good information that will lead readers to know
more about this opportunity. And thats why its reasonable to have information about my company
and its phone number included at the close of the article.

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Press Release/Article
An Out Of This World Way To Get Your Toaster The Pay For Itself..

Toasters in Space
By Bill Myers
Editor Video Marketing Letter
Look. Up in the sky! Its a bird! Its a plane! No, its, its ... a Toaster
Video Toasters are now up in space. You can find their output riding the birds of technology, TV satellites. Of course, its not too surprising that
Toaster graphics and video effects are being seen by millions of TV viewers worldwide via satellite. More and more mainstream video producers
are using the Toaster every day.
But you may be surprised to learn that a number of Toaster owners who are not affiliated with any network or broadcasting system are using satellites
to broadcast their productions to the world.

A number of Toaster owners are using satellites to broadcast their productions to the world
They have discovered that while it is almost impossible to get an independently produced video aired on the mainstream networks, its easy to get
the same program broadcast to most of North America via satellite.
And its surprisingly cheap. While network time sells for thousands of dollars a minute, prime satellite time sells for as little as $400 per hour, and
by selecting the right satellite, you can get a piggyback ride on most cable systems and reach as many as 60 million viewers.

Satellite TY A Well Kept Secret

Almost all TV programming seen in this country is broadcast over satellite. Everything except locally originated programming. To accommodate all
this programming, there are a number of satellites in geosynchronous orbit over North America. Each of these satellites has up to 40 channels
(transponders) that can carry both video and audio. Broadcasters and program originators transmit their signals to satellite uplink where video and
audio is beamed up to the satellite, and then broadcast back to the earth.
Back here on Earth, cable companies aim their satellite receiving dishes at the orbiting birds, and pickup the programs they choose to air. The
programs are then sent over the cable to a hundred million viewers nationwide.
Along with the cable dishes, about 15 million North American consumers with home satellite systems also monitor satellite signals. These consumers constantly scan the 115+ channels of audio and video looking for the curious and unusual - and they usually find it, thanks to independent
programmers like you and!

What most people dont know is that anybody can buy time on the satellites. Its cheap, and a number of
guerilla video
Producers (independents and entrepreneurs) are using this
Space-age technology to reach the mass consumer markets
Mega corporations such as RCA, Hughes, and GE, who invest millions to put these things in orbit, own the satellites. Once they get them in space,
they rent time on them to anyone willing to pay the price. And depending on the demand, the price varies. Today, there is an overabundance of
satellites. So transponder time is cheap. Real cheap. You can buy an hour of time on satellite Westar IV for $400. And you can use that hour to
broadcast just about anything, music videos, news, variety hours, navel tapes, even home shopping shows. And anything you broadcast can reach an
audience of 15 million people.

The Nuts & Bolts of Uplinking

Getting your own program on the air is easy. All you really need is the phone number of an uplinkee, a master tape (3~4 is preferable), and a
cashiers check to pay for the uplink. You dont need any FCC license, you dont have to get any permits, and you dont have to pay any other fees.
Of course, choosing the right time and satellite is important. Some satellites like Gi, F3 & P4 are primarily cable birds and time on them costs more
because you are reaching more people. Other satellites costing much less reach all of North America, Canada and Mexico, but wont reach the cable
market. And some satellites just arent viewed much by anyone.
With 26 satellites to choose from, it can be confusing to novices. Obviously, using the right satellite for your project can make a difference, so its
important to talk to someone who knows which satellite is best. Howard Walker, the editor of Satellite Watch Newsletter is an expert on the subject,
and is involved is uplinking his own Amiga produced video programs. His number is 703-347-7926. Another good person to call list Shaun Kenny
of Outlook Production. Shaun has been uplinking for seven years and is willing to help other people to get started. His number is xxx-xxx-xxxx.
Choosing the right time to air your program is also important. You should definitely select a time when your audience is home watching TV. But
youll want to avoid competing in the same time slot with highly watched shows (like the Simpsons or Monday night football). Plus you will need to

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be sure that the time slot you choose works for both East and West coasts. (Remember that while 8:00 PM EST may appeal to you, most of your
California viewers will be snack in rush hour traffic at that time, unable to watch TV.)

What to Uplink?
So, what are people uplinking? Some, like Shaun Kenny of North Branch, New Jersey, create and uplink their own Home Shopping Show. Shauns
two hour show airs four times each week. On it he sells everything imaginable, including lots of used and one of a kind items (one night he sold a
Corvette). People do watch and buy. Sometimes as much as $25,000 worth of products are sold per show. Thats not bad for a $400 investment.
Shaun produces his show with an Amiga and camcorders.
In addition to Shauns show (he calls it Greensheet), there are a number of other Amiga produced home shopping shows up on the birds. One sells
nothing but baseball cards. Another sells antique watches and pre-owned Rolexs. Others sell computer and video equipment.. The one thing they
all have in common (other than the Amiga graphics) is that they make money.
And considering the costs involved it is not surprising for someone with an Amiga computer, a camcorder and a 314 deck, the costs to produce a
one-hour home shopping show are limited to the price of the blank tape, the labor to produce the graphics and $400 for the uplink time. With this
minimal overhead and a potential audience in the millions, it doesnt take much to break even. And just a few sales can make the shows quite
profitable.

Satellite Want Ads

One of the simplest shows to produce, video wants ads, is also becoming quite popular on satellite. These shows generally consist of a series of
very simple video billboard, ads of products for sale by individuals. The shows producer charges a flat rate for a thirty-second spot, with the cost
to create the video want ad included in the price.
If a producer charges $50 for each thirty-second time slot, and sells 100, he makes $5,000. And he can do it week after week. Of course he must
deduct his uplink costs ($400) and any money he spent soliciting ads. Generally the start-up costs are low, and break even is reached quite quickly.

The Amiga and the Toaster has given us the tools to produce video. And easy access to satellite TV deli very gives us a way to get our videos
in front of the masses.
The Antique & Collectible car show put together and uplinked by Harold Wesley of Lubbock, Texas, is a good example of this type of production.
Harold contacted the owners of collectible cars and offered them the opportunity to feature their car on nationally broadcast satellite TV for $50 for
a thirty second spot. The price included Amiga graphics identifying the car, the selling price, and the phone number of the owner.
In addition to contacting car owners, he also contacted large antique car dealers, and offered them the same deal. The response has been quite good.
The first show had over 40 paid ads, and its been growing each week
To create the ads, Harold uses an Amiga computer with a Toaster, a WJAVE-5 mixer from Panasonle, and a Canon HIS camcorder. He focuses the
camera on a still photograph of the car, freezes the image with the mixer, and adds the graphic. Then he freezes another image with the mixer, and
dissolves between the two. This process is repeated with each new ad. Harold says it takes about three minutes to produce a thirty-second video
want ad this way.

The Toaster Infomercial

Joe Reinhardt of Largo, Florida, it using his Amiga Toaster system to produce The Video Opportunity Show which he uplinks over satellite Weatar
IV each Thursday evening at 10:00PM. Socs show is basically a talk show where he and his partner discuss opportunities in video production and
demonstrate different pieces of professional video equipment.
Joes company, Composite Video, is a major video equipment broker, and he uses his satellite show to demonstrate to viewers how they can use
video gear and Amigas to make a living. Soc keeps the show interesting by sharing his own experiences as a video producer and providing in-depth
information about the performance capabilities of the equipment he demonstrates on the show. (By the way, if you arc looking for used pro video
gear, you can call Soc at S 13-546-6407).
Based on the early positive response by viewers to The Video Opportunity Show, Soc says he plans to continue to expand his use of satellite to reach
new customers.
The TV Revolution Has Finally Reached the People
The Amiga and the Toaster has given us the tools to produce video. And easy access to satellite TV delivery gives us a way to get our videos in front
of the masses. This is perhaps one of the few times in the history of the human race when the tools and the access needed to reach the masses are so
readily available to us all.
If you are interested in finding out more about uplinking your own TV show over satellite, contact me (501-321-1845), and Ill send you more
information.

This is the second page of a Press Release article. Again notice how this page appears to be right out
of a magazine. And notice that I dont try to sell anything in the article; but in the last paragraph I
encourage interested readers to contact my company for additional information. Then in the final
block notice howl was able to slip in a real nice plug for the newsletter I was marketing!
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Press Release Parody

FOR IMMEDIATE RELEASE

February 14, 1991

Hot Springs Newest Tourist Attraction - Now Open

Rat Town, a living re-creation of the conditions that led to the Great Black Plague in Europe is now
open for public viewing in downtown Hot Springs National Park. Rat Towns features include
abandoned furniture, discarded food waste and piles of human clothes infested with rats and lice. It is
the latest in a growing number of unique attractions available in this resort city, and is conveniently
located at 432 Orange street just one block off Central and Ousehita Avenues in downtown Hot
Springs.
Patterned after an illegal dumpsite, the attraction is sure to be a hit with tourists. And local residents
seem to agree saying, This kind of thing will attract tourists into Hot Springs. Where else can you
view open garbage and blowing debris? As one tourist excitedly commented, The hoards of rats are
much better than anything we saw at Six flags. Rat Towns location close to Hot Springs Middle
School and the Public Library means many children will have the opportunity to see and experience
this site daily. The children seem delighted by the packs of stray dogs and cats, along with the playful
rats.
Rat Town started out as a small project but is quickly overtaking adjacent lots and businesses. It is
becoming more than we hoped for. Just as in the dark ages, the squalid conditions seem to drive away
our neighbors, and were able to take over the buildings they abandon as they move away from this
area. With any luck, well be able to take over several city blocks by the end of summer. And, who
knows, maybe someday all of downtown Hot Springs will be like Rat Town: a monument to the dark
ages. A study of what can become of a community when the mayor and other officials ignore city
health and building code violations.
While most modem cities would frown on, or even discourage, the kind of conditions that exist within
the sprawl of Rat Town, the Mayor and other elected officials in Hot Springs, have let the project
thrive. And thats probably why many nearby businesses refer to Rat Town affectionately as
Baranville, a reference to the citys beloved Mayor, Melinda Baran. Hot Springs is fortunate indeed
to have the kind of leadership that allows a project like this to grow, especially in a highly visible
location like this. They could have shut it down, but they didnt.
Rat Town is located at 432 Orange Street and is open 24 hours a day. Admission is free

END
This is not a real Press Release. But it produced real results. We were trying to get the city to clean
up an abandoned house in our neighborhood, but we couldnt get anything done. So I wrote this press
release on the fictional Rat Town and sent copies (with photographs) to the local newspaper, mayors
office and Chamber of Commerce. In less than 72 hours, the site was cleaned up at the request of the
mayor!
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Classified Ads

Classified ads, when used effectively, can be one of the quickest and inexpensive ways to
increase sales and customers. A single well-written classified ad can generate hundreds of thousands in
sales, yet can cost you pennies to run.
Unfortunately, most people dont appreciate the pulling power of classified ads. They think classified
ads are for selling cars, or finding jobs, not for expanding a business. And while its true a classified
ad is a good way to sell a car, or find a job, it is also true that classified ads can be used to launch and
operate multi-million dollar businesses.
In fact, many businesses rely exclusively on these small low cost ads, to generate all their sales. The
reason is simple. Once you have discovered how to harness the power of these ads, you really wont
need to run expensive display ads.
The key point about classified ads is that they are most effective when used as lead generators. In these
ads, you are not trying to convince someone to spend money with you in the ad. Instead, youre trying
to identify a potential customer by having that customer contact you as a result of the ad. Once
potential customers have identified themselves, you follow up with your direct mail offer for the
product or service you want to sell.
Writing an effective classified ad is one of the most exacting forms of copywriting. With twenty words
or less you have to say something that will cause potential customers to call you. And you cant rely on
eye-catching illustrations or professional layouts to catch the readers attention. Its all in the wording.
Heres what we do when we need to write a classified ad that really works.

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1.

Define what we want the ad to accomplish. Do we want the customer to read the ad and smile?
Or, do we want him to read the ad and call us? (In most cases we want the customer to call us
immediately upon reading the ad.)

2.

Define the profile of the person most likely to purchase our product or service. (Is it a man or
woman, young or old, rich or poor?) If you cant identify with whom you are going to sell a product
to, its almost impossible to write an ad that will get theft attention.

3.

With the most likely customer profile developed in step two, you should list the hot buttons,
those words, ideas, and concepts most likely to gain the immediate attention of anyone in the
profile group. These hot buttons might be phrases like work at home, financial freedom, overnight
weight loss, immediate loans or overseas jobs.

4.

Using the list of hot buttons we came up with in step three, we should see how we can weave them

Unfair Advantage

into a 20 word or less ad that accomplishes the goal we set in step one. When writing the ad, the
first three words are extremely important and must be selected with purpose. They should call out
to our potential customers.
5.

If our goal is to get the reader to identify himself to us as a potential customer we should offer free
additional information. This way we get the customer to call us and give us theft name so we can
send them something. We normally do this by saying, For Free Information Packet call 1-xxxxxx-xxxx.

6.

After the ad is written to our satisfaction, we search out a number of highly targeted newsletters and
magazines that our customers read. Then we find the ones with the least amount of classified ads,
and run our test ads there. We always avoid general interest publications. The ad rates are too
expensive and the response too small.

7.

Before the ads appear we develop our ad response pack. This is the free information that people
who see the ad will be calling about. And it is this response pack that will generate the sale.
Obviously having a good response pack is critical to the success of the project.

8.

When the ads appear, we keep track of the total number of inquiries for each ad, from each publication.
This lets us know which ad works best, and which publication pulls best. We use this information
when we roll the ad out on a wider scale.

One final point. The success of a classified ad is determined by the number of responses to the ad, not the
number of sales. Sales are related to the follow-up effort, the response pack, not the lead generating
classified ad. Generally if you get five or more responses to a low cost classified, you are on the right
track.

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Classified Ad
SATELLITE SCRAMBLING got you down?
We have the solution! Call 1-501-321-1845 for FREE Information
This is one of the best pulling classified ads we ever used. The ad is very short and simple, but it immediately attracts the attention of the people we wantedsatellite dish owners. Because this ad is only 14
words long, we could afford to run it in 20 publications at an avenge cost of $37 per ad insertion.
One of the reasons the ad was so successful is that we built a lot of curiosity by not revealing the
product in the ad. When people called in response to the ad, we told them wed be happy to send them
complete information at no charge. The material we sent them included a newsletter reporting on little
known devices being used in the satellite underground to de-scramble TV signals. We were selling
subscriptions to that newsletter, and sold over 4,000 using ads like this!

Simple Classified Ad
Earn $1,200 a week with your Camcorder
Call 1-501-321-1845 for FREE details.
Another simple classified that works. Just 12 words yet it grabs the attention of people we want.
Again, notice we arent trying to sell anything in the ad, all we want is people to call and give us
their names and addresses. Once we have their name, we follow up with a response pack.
The beauty of this ad is that it will work for almost any income opportunity; just change two words
(the amount that can be earned and the way to earn it), and you have a new ad.
Because these ads have so few words, we can afford to run them in several different publications.
These ads pay for themselves with just one order a month.

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Classified Ad
Earn $600 a week with your Computer
Call 1-501-321-1845 for FREE Details.

Another simple 12 word classified ad that really works. Notice how the earnings are broken down by
week instead of year? This is done on purpose because potential customers are more interested in what
they can earn next week rather than next year.
Also notice that all three of these ads use the word FREE. This is one of the most powerful words
you can use in a classified ad. Other powerful words are EASY, HOW TO, NEW, NOW and
CALL.
When writing your ad remember to keep it simple and easy to understand. Long classified ads usually
dont work, and cost much more to run.

Classified Ad
Open Your Own Army Surplus Store
Earn thousands
Call for FREE Information -- 1-501-321-1845

We ran the above ad in Soldier of Fortune, American Survival Guide, and Shot Gun News with excellent results. We were selling a how-to book for $60 to a very specific market and we were able to reach
this market very inexpensively with this classified ad.
When people called about the ad, we got their name and address and sent them our response back,
which generated the sale. This product sold well until we retired it.

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Classified Ad
ARE YOU EARNING $250,000 A YEAR? If not,
you should be reading The Video Marketing Letter.
Call 1-501-321-1845 for FREE sample.
In many magazines you can buy classified ads by the column inch. Doing it this way allows you to use
graphics, borders and special fonts in your ad. All this can make your ad really stand out, especially if
you are the only advertiser doing this.
The above classified ad is designated to fit in a one column inch. We run it in several different
professional video magazines and consistently generate about ten times its cost in sales. We run it with
the bold border around the ad, and the bold headline to attract attention. And it works.
When we run ads like this we set them up to run on a til forbid basis. Which means the magazine
gives us their best rate and will run the ads forever, unless we tell them otherwise.

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Classified Ad
This is an ad we ran in the classified section of our local newspaper when we wanted to sell
our house. Because we wanted our ad to get noticed, we purchased four column inches for
this ad, and created something that would attract attention. Many real estate agents said we
were wasting our time doing something like this, but this ad generated over 60 inquiries about
the property being sold.
Once youve learned the power of running classified ads you should hesitate to use what you
learned to help you in your personal dealings.

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Display Ads

The

Display ad is the sexy side of the written word, and is the area most businesses look to rapidly
increase sales. When developed with care and used with caution, a display ad can be highly effective.
However, running expensive display ads is extremely risky and more often than not, they do not recover
their costs.
Of course most people who sell these ads wont tell you this. Instead theyll tell you about their large
readership, and how if just a small percentage of their readers respond to your ad, youll get rich. It
just makes sense. Run a big ad, make a lot of sales, and get rich.
Except it doesnt usually work that way. What happens is you pay big bucks for a big ad, and when it
rims, nothing happens. No orders, no calls. And youre out the entire amount you paid for your ad with
nothing to show for it.
Most people who havent run a large display ad simply dont believe this can happen. They cant
conceive that they wont get a response from a large ad. But I can tell you from personal experience it
happens. A lot more often than anyone selling these ads wants you to know.
For this reason I strongly recommend that anyone thinking about buying an expensive cbs-play ad
should consider the risk. If you cant afford to lose everything you invest in the ad, dont do it. In most
cases, a simple press release will be more effective (and quite a bit less expensive) than a large display
ad.
Its true that we have had considerable success with some of our full-page display ads, but after several
early failures we set up some guidelines to follow when running these ads. These guidelines are:
1.

We always test ads in low cost publications. Rarely do we ever pay more than $300 for a full-page
act even in national publications.

2. Our full-page ads are always run in highly targeted, limited circulation publications. We only run
ads in places that we know our customers will see.
3. We always run a break-even analysis before we place an ad so we know for sure exactly how many
sales well need just to pay for the ad. If the numbers indicate well need more than five sales, we
dont run the ad.
4. We always create the ads ourselves. That way we have absolute control over the content, the
structure of the offer, and exact wording. It does make a difference.

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5. We always request specific ad placement in the magazine or newsletter. We usually request a right
hand page in the back two thirds of the magazine. Never let a magazine decide where they theyll
place your ad.
6. We always negotiate the price of the ad. Usually we pay about 45% of the printed rate card rate
(and sometimes we pay much less than that).
By following these guidelines we are able to reduce our exposure to financial loss on display ads in
magazines. If the ad fails to work, we still lose money and momentum, but not near as much if we had
blindly run expensive ads.

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Display Ads

Breaking the VC II - A Pirates View

A Video Documentary unlike Anything You Have Ever Seen
This underground video takes you Inside a Pirates operation and lets you see for yourself how the VC
is broken. You will be able to watch video pirates in action through the eyes of the camera as they
modify and enhance the VC see them go through epoxy, install sockets, use an EPROM burner to make
chips (three musketeers & clones). Watch the experts and the tricks of their trade!
This VHS videotape shows it all!
For the first time you can see what really happens behind the scenes. You can how a pirate lives, how
much money can be made, and find out how the scandal of piracy actually puts money In G/ls pockets
Undoubtedly, this videotape ID will make a few people in the satellite industry very mad. They may even
try to get a legal injunction to stop this distribution of this product. They dont want you to know the
truth. If you want a copy of this video, we suggest you order early to insure availability.
Ask for The Pirate Video $30.00
1-501-321-1845
Resort Publishing Company
100 Bridge St #27
Hot Springs, AR 71901
Although this video is presented only as a factual documentary of problems within the satellite
industry, legal action to prevent distribution of this product is expected. Therefore it is suggested that
you order early to insure availability.
This is one of the first display ads we ever ran. We placed this full-page ad in the Black Box
Newsletter for a cost of $300. This newsletters prime objective was to cover news regarding the
breaking of satellite scrambling technology. The product being sold in this ad is a videotape that
documents different devices that actually would de-scramble satellite TV signals. This ad produced
thousands of sales.

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Display Ads

River Front Farm with Crystals, Indian Artifacts & Lots of Privacy

Almost 400 foot frontage on Middle Fork river

Two fully stocked spring fed fish ponds
Irrigated Orchard with young apple, peach, pear & plum trees
Fenced & crass-fenced pastures suitable for livestock, homes, cattle
Established irrigated garden area
Hardwood forest with many large old trees, including oak & black walnut
Virgin Crystal mine showing clear clusters & points, plus some very large milky points. (Crystals are
abundant on this property)
Several documented Pre-historic Indian campsites yielding artifacts (arrowheads, stone axes,
crystal. knives, beads, pottery, etc.)
Abundant wildlife including deer, turkey, fox & beaver plus water fowl on the river & ponds
Private fishing & swimming hole along river bank
Rich topsoil 10 feet deep in some areas
Custom built 3 bedroom, 2 bath home overlooking river. Home features 48 foot glassed in sunroom
with hot rub & exercise equipment. Also has wall to wall carpet, cedar line closet, cathedral ceilings
& satellite TV system.

General Description:

Secluded river front farm adjoining Hot Springs village with ultra modern 1,800 square foot

Three bedrooms, 2 bath home.

Custom built, intelligently designed, super energy efficient home features cathedral ceilings with
massive wooden beams, wall to wall carpet, central heat & air, ceiling fans in every room, plus whole
house fan.

Home opens onto 48 foot long glassed in deck with hot tub and exercise facilities.

Additional larger sun & entertaining deck for enjoying the outdoors.

Home was custom built for well-known author/video producer as retreat and has all the amenities
including satellite system and Sony big screen TV.

The house was designed to withstand earthquakes (and just about anything else), and still be virtually
maintenance free.

32

Unfair Advantage

Backup heating and water systems make house livable under almost any condition.
Pantry large enough to keep two year supply of food.
Home and surrounding area professionally landscaped.
This is a real showplace.

Additional Buildings:

New 30X50 workshop with concrete floor.

Rough plumbing for a full bath already in.
Has two overhead doors as well as standard walk in door.
Plenty of room for two cars, a full workshop, and even a guest apartment.
Older 12 by 30-horse or livestock barn in fenced in pasture.
Has been used as a woodworking shop, as well as for horses, rabbits, & chickens.
Currently used for storage.

Location

This property adjoins the north side of Hot Springs Village and is less than seven miles off of
scenic Highway 7 North.

The commute distance to downtown Hot Springs is 22 miles.

The nearest major shopping facility is 8 miles away.

Located in Jessieville school district.
Price - $118,000 (some owner financing is possible)
For more information about this property or to arrange a private tour, call Charlotte Hitchens at
624-4141.
R5-4#11 Real Estate sales of star route 10, Box 353, Hwy 7 north Hot Springs Village,
Arkansas 71909 Office 501-922-3633/624-4141 or 1-800-364-9007
This is a full-page display ad we created to help sell our home. We ran this ad on the back cover of
the local Homes Gallery Real Estate magazine for a cost of $180. Within 14 days of the ads release,
our real estate agent received over 160 calls, had qualified 60 people, showed the property to 16, and
had four bona fide offers. We sold the property for exactly what we wanted.

33

Unfair Advantage

Display Ads
Revealed at last in a blockbuster Video

How to Buy the RV of Your Dreams

Heres the inside secrets you need to get the RV of your dreams. Find out how to get your
dream RV financed (even if you buy it from an individual). Learn how to spot and avoid a
lemon, learn how to inspect a used RV to find hidden problems, and discover the secrets of
finding the RV deal of a lifetime.
By Jim Powell

Respected RI Buyer. Industry Insider & Consulewie If you are

looking for the best buy in a recreational vehicle then looking in
this magazine is a good start. Throughout the pages of this
publication, youll see many great deals on new and used RYs.
Unfortunately, mixed in with all those good deals are a few lemons
and overpriced headaches nobody should be so unlucky to be stuck
with.
It is the ability to know which of the many RVs listed on these
pages are really great deals and which ones are the lemons youll
want to avoid, that will mean whether you will win or lose on your
next RV purchase. And knowing the difference between a lemon
and a sweet deal can be difficult; unless you have inside information
like:

How to Spot a Lemon

Do you know the one component that should be checked on any RV
before you buy it? (This is the most common failure on all RIs,
and will cost you a cool $800 to fix it.)
Do you know which RVs have the highest frequency of component
failure, and which ones are the most problem free? (Buying an RV
4th a high repair rate can cost you big bucks while you own is
and hurt you even more when you try to sell it.)
Do you know the quickest way to tell if an RV is really in good
condition or just a lemon in disguise? (A simple check off basic
areas will tell you the general condition of the overall unit and
save you headaches and $$$.)

Knowing What to Buy

Do you know which make of RV consistently has the highest resale
value? (Some RVs of this brand are now actually worth twice
what they cast new.) Do you know which make of RV has the best
resale value in the industry? (Most dealers won even take this
brand in on trade. Buy this brand and you lose BIG.)
Do you know which model yeas of RVs are safest, and which models
are unsafe at any speed?

(Knowing this can save your life or keep your dream from going up in
smoke.)
Do you know which floor plans are in the most demand? (And which
floor plans you should always avoid?)

Getting Financing
Do you know the best place to look if you need financing to buy your dream
RV? (Most RI owners get their financing this way.)
Do you know which make of RV is the easiest to get financing for? (This
can make a major difference when on apply for your loan.)
Do you know the quickest and easiest way to get financing on any RV?
(This will surprise you and most everyone qualifies.)
All this information and more is covered in The Insiders Guide to
Buying Your Dream RV, a one-hour VHS videotape produced by a
professional RV buyer. Youll be amazed as what you see, and youll learn
how to get the RV of your dreams without getting stuck with an overpriced
lemon.
The Insiders Guide to Buying Your Dream RV videotape is priced at $69.95
and can save you thousands on your next RV purchase.
WARNING:
If you are even thinking of buying a new or used RV, you owe to yourself to
view this tape first. It will make your dream possible, and save you thousands
of dollars in the process.
For more information or to place an order call:
1-501-321-1845 or write
RV Research
321 Quachita Avenue Hot Springs, AR 71901
Money back guarantee if not satisfied.
MasterCard, check or money order accepted
P.S. This video covers trailers, tent trailers, motor homes and fifth
wheels.

We created this display ad for a friend. He was able to buy a full-page ad in the RV Trader magazine
for under $300, and the ad quickly paid for itself. The key to success with ads like this is to run them
in places that are extremely affordable and reach the right market It would not be cost effective to run
an ad like this if it cost more than $500 to run.

34

Unfair Advantage

Display Ads
Americas Leading Equine Veterinary Specialist
Reveals

After watching your video, How to Raise Miniature Donkeys for

Fun and Profit, youll have a complete understanding of:
Photo of Child Hugging Miniature Donkey

How to Raise Miniature Donkeys for Fun and Profit

Americas leading equine veterinary specialist, Dr. Gary Stangelan4
and his wife Donrzz, take you on art action-packed tour of the miniature
donkey world. Youll find the answer to the question asked most often,
Why miniature donkeys? Youll see firsthand why these downy-soft
lovable creatures seal the hearts of all that know them. And youll
learn exactly why miniature donkeys, right now, are one of the hottest
invest-mews of the 90s.
Earn 5100,000 a Year
Raising Miniature Donkeys
Yes, you can do it! And youll learn exactly how, by tailoring this
investment plan to suit your particular financial desires. Did you bow
that jenny foals will earn you $2500 to $7500 each from the day theyre
born! And the high demand for exotic colors will bring you even more.
Another great fact about raising miniature donkeys is that you can recoup
from 60% to 100% of your initial investment the very first year! From
then on its all cash in your pocket!

How to Choose Your Donkey

If youre about to become a new miniature donkey owner, this video is
especially for you! Youll learn exactly what to look for before you buy.
Dr. Stangeland covets the all-important pre-purchase examination and
talks to you about size, color, conformation and breeding stock versus
pet stock. Youll even visit the farms of several miniature donkey owners
who willingly share special tips with you. (Youll know just how to
buy the right donkey after watching this video.)
Youll learn these interesting facts:
- What are the most common mistakes new donkey owners make (and
how to avoid them)?
- Whats the #1 no-no you should never, ever do?
- What makes the best pet - a JackAss or gelding?
Understanding Basic Donkey Care
Gary and Donna show you bow to design a great donkey stable with
various farm layouts. Do you want the Designer Donkey Domain or
the Budges Beautiful Abode? Youll find that keeping your mini is
much more economical than you might think.

- stabling; bedding, fencing sad feeders

- different feeds for different needs

Ian Can Be the Veterinarian

Dr. Stangeland explains how to avoid the most common miniature donkey
illnesses and exactly how you can protect your valuable investment.
He teaches you how to save a lot of money on unnecessary veterinary
bills. Get the right facts on:
- vaccinations - when, where, and how
- worming - what types and how often
- teeth floating
- hoof care and trimming
Donna and Gary Stangeland defuse the mystery about training miniature
donkeys. You will travel with them to wonderful donkey farms, and see
for yourself just how trainable these affectionate little guys are. Youll
watch them go through obstacle courses and practice for mini-marathons!
Youll see them being handled and loved by little children and seniors
alike. Youll even go on a donkey picnic! Come on along on this
adventure-packed journey, but BEWARE: YOU MAY FALL IN LOVE
ALL OVER AGAIN!!!

How to Raise Miniature Donkeys for Fun and Profit is

available as S 79.95 + $3.50 S/H
To place an order call:
1-916-645-6231 or mail check or money order to
Sierra ProVideo Productions
2660 Moore Rd., Suite 3
Lincoln, CA 95648
100% money back guarantee if you dont love it! Visa/MaszerCar4
check or money order accepted
P.S. Exceptional FREE offer to first 50 people who respond. FREE
veterinary phone consultation with Dr. Stangeland (you choose the
subject) plus a FREE clinic consultation (valued at $85)!

Full-page ads like this are fun to create, but are risky to run. This ad was effective but because it was
run in a publication where ads like this cost a lot, it was not profitable enough to continue. The same
ad run in lower cost publications was profitable. (Donkey Ad)

35

Unfair Advantage

Display Ads
The Guerilla Video that could save your
life during the turbulent times ahead...

Personal Survival in a Collapsing Society

A practical plan to surviving and prospering through the upheavals
that will completely change the course of history forever.
This Very Unique Video Tape Shows You:
Why collapsing U.S. economy moans
itll be even harder for you to keep what
youve already earned and how the
government plans to pick your pockets.
Why paper investments (stocks, bonds,
CDs, & savings) are the route to confiscation of wealth in the U.S. in the near
future.
* Why hoarding and stockpiling has
already become a way of life for the very
wealthy and may soon become a driving
force in the market
* Why escalating racial and drug violence
in U.S. cities means your home and
family probably will be the next target
of marauding skeet gangs.
How predicted climate and geophysical
changes will affect food supplies, real
estate values, and a migrating U.S.
population.
Why in the next 24 months towed labor
camps filled with the homeless may becornea familiar site in the US
Why the best investments you can make
in the next few months may be food junk
and a bulletproof vest
What you should be learning from 310

million ex-Russians living on a

starvation diet now that the government
has collapsed.
Why the main stream media is afraid
to tell you what is really going on in
this country (and how to find the truth).

Plus...

6. Five hard asset investments that are likely to increase

100% or more over the next 24 months.
7. Nine basic commodities you should start hoarding
today.
8. Four ways to disguise your wealth and protect your
home from looters.
9. Five medicines you dont want to be without during
the coming crisis.
10. Six basic steps to a more secure future.

Includes 10 Lists
That May Save Your Life
1. Ten most dangerous places to live
during the social unrest sure to follow
a system collapse.
2. Ten best places to live before chaos
breaks out.
3. Four cars you dont want to drive dining
the tough times ahead.
4. Seven items used as currency in most
black market economies and why you
will want to store them now.
5. Five important books that you dont
want to be without during bard times.

The Personal Guide to Survival in a Collapsing Society

is unlike any videotape you have ever seen; perhaps
the best investment in knowledge youll ever make.
Bill Myers
Personal Survival in a Collapsing Society
VHS Video Tape - $89.
To order call 1-501-321-1845.
Group M Production - 321 Ouachtfl Awe, Hot Springs,
AR 71901
COD Next day Air Available!

This ad is typical of the kind we like to write. The controversial nature of the subject of the ad really
draws attention. And the layout of the ad makes it easy to read. We used several strong typesetting
elements in this ad that improve its performance; strong headline, many bullets, testimonial type
quotes, intriguing subheads, and high price. (Personal Survival)

36

Unfair Advantage

Display Ads
The Video that can change your life and help you fulfill your
dreams
The Women s Guide
to Marrying for Money

GRAPHIC
SHOWN
HERE

An entertaining and educational discussion of a subject they dont teach you in school.
Based entirely on facts designed to greatly increase your chances of finding Mr. Right includes
all the necessary steps youll want to know if you are sincere about your goal.
6.

Six popular cities where your chances of

finding Mr. Right are almost zero.

7.

The single personality trait that almost all

men look for in a woman. (Sonteihi rag
you can do to make any man want you).

8.

Seven techniques to getting wealthy men

to call you alter you meet them.

9.

Three sure fire ways to get a wealthy man

to ask you out.

10.

The single best place to meet a

wealthy man (and this will really surprise
you).

This Very Unique Video Tape Tells You:

-

The best places to find wealthy single men (you II be surprised).

The best (and worst) jobs to have when looking for Mr. Right.
How to tell if the man youre interested in has money or is just living high off his
credit cards.
Why certain women seem to always be able to attract wealthy men (regardless of
their own physical beauty).
Why wealthy men are, many times, lonely in spite of their financial standing, and how
you can help them.
Why the chances of meeting wealthy single men in night clubs is practically nonexistent.
What traits wealthy men look for when considering a mate.
Why many wealthy men are looking for ready-made families.
Why your physical characteristics are not important if you plan your attack properly.
Plus
10 Sure Fire Ways to Increase your Chances of Finding the Wealthy Man of your Dreams!
Find Out about...
1.

Ten cities where your chances of meeting wealthy men are the highest.

2.

Five places to work where you hive the best chances of meeting wealthy men.

3.

Six hobbies that almost guarantee that youll meet single wealthy men.

4.

Five basic signs that a man is single, wealthy and looking for you.

5.

Four best places to spend your leisure time in search of Mr. Right

Learn all this and much more in this intelligent

and humorous guide to landing a man with
money. Order Your Copy Today!
A practical plait based on hard facts that will
show you how to find and marry a man with
money.

If you compare this ad to the one on the previous page, youll notice the format is almost exactly the
same. Once we create an ad that works, we try to incorporate the same typesetting elements in other
ads. An ad like this can be profitably run in any low cost publication because the controversial nature
of the product always generates curiosity buyers. However, some publications wont run ads like
these.

37

Unfair Advantage

Display Ads
New Book of Letters Gives
Small Businesses Unfair Advantage
If you own a small business (or are planning to start one), heres how to get the unfair advantage you need to win
new customers and successfully compete with any business in any marketplace!
While so many other businesses are wringing their hands over the
economic-slowdown, a few have discovered a way to continue to
make good money, even in these tough days. What is their secret?
Developing a good relationship with their customers, suppliers, and
business contacts.
While this may sound like just good common sense, most small business
owners just dont have the time to write the continual stream of direct
snail letters, press releases, classified and display ads, post cards,
TV commercials, advertising response packs, and other written
materials that developing and sustaining a good relationship demands.
And thats a shame, because.
Its through these letters, ads, press releases and general
correspondence that a small business can establish itself with
customers, and successfully compete with any size business in almost
any marketplace, no matter what product or service us being sold!

Your Unfair Advantage

No matter what kind of business you nun, you can get the unfair
advantage of having a carefully selected reference library of readyto-use pt-a-written direct mail letters, ads, press releases, and other
materials you can use to make your business stand above the crowd.
Its called the Unfair Advantage Letter flank and it is filled with the
kind of customer letters, classified and display ads, press releases,
direct mail offers, even TV commercial scripts you are looking for.
And all were developed and tested by one of the most successful
small businesses in the country.

Day-to-day correspondence letters. Invaluable tools for the methods of

running your business. Includes:
-

Delayed shipment letters, refund letters, credit denial letters, renewal

letters, thank you notes, etc.

An entire section on letters used to promote, schedule, and conduct

seminars. (Purring together your own seminar can be quite
profitable!)

Having this remarkable resource is like owning the Goose that laid the
Golden Egg. Anytime you need a direct mail letter, an ad, a rate sheet, or
even day-to-day correspondence, you look in your copy of the Unfair
Advantage Latter Book and find what you need. Its like having an expert
there in your office with you to help get the job done! You dont spend
time reinventing the wheel. And thats your unfair advantage.
Imagine having at your fingertips over ISO pages of examples of direct
mall copy that really works! And everything is indexed for quick and
easy reference! Some of the jewels youll find in this book include..
-

A letter that sold over $25,060 in products in the first 30 days it was
mailed! And over $50,000 in 60 days. Plus the two blow up letters
that went on to generate a further $50,000 from the same list.

Published Press Releases that generated (and sill are generating)

thousands of dollars in free publicity for small businesses like yours!
The Unfair Advantage Letter Book!
A full-page ad used to sell in seven days. Use this to sell your home
even in a depressed market!

A newsletter format proven to attract customers

Several different display ads, ranging in size from a 1/9, 1/16,
1/4, 1/3 to a full page. You dont have to be a professional
advertising agency to create dynamite sales copy that works.
Just modify these tested ads to fit your product.

Orders for classified ads, including the ads themselves and the
rates paid. (Use these letters when you place classified ads
in different publications.)

Youll find all this and a lot more. Plus authors notes on how to get the
best out of each letter, with tips on layout and design. This is one of
those real treasures no small business should be without!

A letter used to get FREE products from manufacturers for

evaluation purposes. This one really works!

Several full-page ads designed to run in low cost weeklies. Each

of these ads costs less than $300 to run, but generated thousands
in sales! You can use one of these as a template for your next
ad!

More than 150 pages of ads; press releases; direct

mail pitches; and correspondence you can use to
give your small business an unfair advantage. Get
a limited edition, hand-signed copy from the exclusive source for just
$99.95 by calling:

Three different response packs used to convert cold customer

inquiries into sales. Each of these includes an order form and
due special return envelope.

Plus over 30 standard letters youll find tremendously valuable in

the day-to-day operation of the business.

1-501-321-1845
Croon 14 PM,
321 Oumebita Avenue
Hot Springs, AR 71901

This is the full page display ad we developed for the book youre reading right now. The ad includes
all the elements you should include in any adstrong headline, bullets, subheads, bolded words,
and order information. The only thing we didnt include was a photo, and we will be testing that out in
the future.
38

Unfair Advantage

Display Ads
Get Paid to Surround Yourself with Beautiful Women

How to Start and Earn Big Bucks with Your Own Talent Agency
Imagine having hundreds of beautified young women paying you
to rake their pictures, and then paying you again to find them jobs in TV
commercials as extras for motion pictures and photo shoots!!!
By Ron Beemnan
Respected Talent Agent, Industry Insider
If you are looking for a business opportunity that will surround you with beautiful women as well as
make you money, then your ship has finally come in. One of the most exciting new business
opportunities unfolding throughout the country is that of becoming a professional talent agent for
aspiring actresses and models.
While the income earned from a Talent Agency can easily exceed $100,000 a year, the start-up costs
usually are less than $1,000, and best of all, no experience is necessary. You just have to like
talking to, photographing, and helping beautiful women.
New Faces and Figures
Hollywood professionals and TV producers are always on the lookout for fresh new faces to use in
their movies and commercials. Amateur models discovered by consultants have starred in major
video productions, auditioned for prime time TV, and have appeared in fashion, photography,
and promotional assignments too numerous to mention. Each time a model is used, the agent
who located the model gets a cut of the modeling fee - sometimes as high as 70%!
All over the country fresh young faces are desperately looking for agents to help them get their
modeling career started. And in most areas, professional agents have alt the work they can handle.
Most are so busy they dont accept new clients, which means its almost impossible for inexperienced
talent to get a foot in the door. Thats where you come; by offering new talent a way to get a break. By
allowing beautiful people to pay you to help them get their career off the ground, and by being a friend
and an advisor to budding starlets.
Becoming A Body Hunter For Profit
One of your main duties as a talent agent is scouting agent looking for beautiful and interesting people
who might have the potential to appear on TV or in magazine ads, or even in the movies.
As you can imagine, its not too hard to find people eager to break into the modeling and acting
business. Once they learn you are a talent scout, theyll beg you to take their pictures and try to find
them work. And they are willing to pay you to do it for them.

39

Unfair Advantage

Heres How You Make Money

You earn a flat fee each time you sign up new talent. If your new client does not have a photo portfolio,
you create one for them for a fee.
Each time your client works, you get a percentage of their salary (usually 40%).
Getting into the Business
To do well in this business you will need credentials, all the standard forms and contracts, and expert
advice from someone already on the inside. And the good news is all this information and more,
is provided in The Insiders Guide to Starting and Earning Big Ducks With Your Own Talent
Agency, a complete package of information and the materials, you will need to get into this
business. The one-hour VHS videotape will show you the easy way to get into and profit in this
business. Youll be amazed at what you see, and youll learn how to get into and profit from the
business of your dreams.
This package also includes:

Standard Model/Agent Contract Forms

Standard Model Portfolio Contract Forms
Sample Model Portfolio Package Sample Model Resume
Standard Model Release Form
Standard Model Interview Point
Basic Equipment Checklist with Supply Sources
Professional Business Card & Photo ID Press Pass
Complete Pack of Useful Business Forms & Contracts

You can get everything you need to get into this most exciting business including The Insiders Guide
to Starting and Earning Big Bucks With Your Own Talent Agency, for just $89.95. Call 1-501321-INS today, use your Visa, MasterCard, or American Express, and well rush everything to
you (personal checks and UPS COD OK).
Studio B Productions
321 Cuachila Avenue
Hot Springs, AR 71901
1401421-lea
Money back guarantee - If not satisfied Visa/MasterCard/check
or money order accepted - UPS COD available in some areas.
You must be at least 18 to order this product!
This is another one of our controversial attention getting full-page ads. This ad is clearly written for a
specific type of person reading a specific kind of magazine. By placing the ad in publications that
reach our audience and charge low per page rates, this ad can be consistently profitable. Please note
- we wrote this ad as a favor for a friend, our company doesnt sell products like this one.

40

Unfair Advantage

Display Ads

Sometimes its just too expensive to run a display ad, but you still want to reach readers of a particular
magazine with more than just a classified. In those cases, you may want to consider 1/3, 1/6, or 1/9
page ads. Heres a 1I6 page ad we ran in VideoMaker magazine. This ad was profitable but was not a
good ad. We did not provide customers with a reason to buy.

41

Unfair Advantage

Display Ads

Heres another 1/6 page display ad we ran in VideoMaker. This ad was much more effective than the
one shown on the previous page. We changed the headline, provided detailed benefits of owning
each product, and offered a money back guarantee. This ad outpolled the earlier ad 10 to 1 even
though it was for the same products and ran in the same magazine.

42

Unfair Advantage

Display Ads

Videos desired to show you how to set up your own low-cost desktop video produced by real purple using
desktop video in the real world. Video Marketing Letter DTV#4 - Desktop Video & the Amiga - A handson guide to setting up your own desktop video system using the Amiga computer. Covers equipment
selection, demonstrations of the best software, studio design, and lots of practical advice on getting the
most for your money while avoiding costly mistakes. Two hours. $30.00.
DTV#7-Desktop Video & the IBM. Finally, a tape that shows you how you can use your IBM or compatible
computer for the creation of Desktop videos. This tape covers low cost genlock (to key graphics), ROB
encoding, creating title graphics & animation, studio design and equipment configuration. One hour
$3000.
DiV#5 - Desktop Video for Profit. A guerilla video that shows you how to earn thousands from your DiV
productions. Includes how to find dents, how much to charge, how to research a project, type of videos to
produce, where to sell your videos, and much more. Two hours. $30.00.
* SPECIAL BONUS * Order two tapes for $50 and receive six months of the Video Marketing Letter
FREE.
FREE Desktop Video Hotline
Answers to your technical questions
1-501-321-1429 weekdays
Call for more information and your free sample of the Video Marketing Letter. We offer a money back
guarantee & accept Visa, MC, checks & UPS COD - Next Day Air available.

This is a one-third-page ad for the same products featured in the one-sixth-page on the previous page.
When we ran this ad we got more calls but about the same number of orders that we had received
from the 116 page ad. The ad attracted more attention and created more interest (which is good) but
was not as profitable as a one-sixth-page ad. An ad like this costs almost $1,000 to run (one time). It
required 50 sales just to break even!

43

Direct Mall Letters and Response Packs

Last year (1991) Americans spent almost half a Trillion Dollars (490 Billion) on products and
services sold via the mails. This means that one out of every four dollars spent by American consumers
last year went to products sold via sales letters sent through the mail. And this year (1992) while retail
sales are hurting due to the extended economic downturn, mail order sales continue to be strong.
The use of a direct mail sales letter is one of the most powerful ways a business can almost immediately
increase its sales. A major advantage of selling through the mail is that, in most cases, there is less than
a ten day turn-around from the time a Sales letter is mailed, and the customer makes the purchase. This
means a business can raise huge sums of cash in just a few days by sending the right sales letter to the
right mailing list.
Most direct mail letters can be used also as response packs for classified ads. After developing a
response pack for a very successful classified ad we were running, we covered that our response pack
letter could be mailed by itself to selected lists with impressive results.
Getting started with a direct mail letter project is easy and relatively inexpensive. Taking into account
printing costs, envelopes, and stamps, it costs under $500 to mail one thousand letters. And if those
letters are for the right product with the right profit margin, the effort can be quite profitable.
The key to success in direct mail is...
1. Finding the right market to sell a product to, and
2. Finding the right product to sell to people in the market you have selected.
Experts tell us that while the letter itself is important, having the right product for the right market is
most important. If you have the right product, and offer it to the right market, you can be successful
with a mediocre letter. But if you have the wrong product, or offer the right product to the wrong
market, even the best copywriter in the world cant write a Sales letter that will make the project a
success.
With that in mind, we always use the following guidelines when we begin to develop a direct mail offer.
1.

Find the right market. To us that means:

A. Finding a market of people who have already developed the habit of buying products through
the mail (I dont want to have to teach anyone new behavior patterns).
B. Finding people who have money. Which means they have charge cards with plenty of credit

44

Unfair Advantage

still on them (you cant sell to people who dont have money).
C. Finding people who have recently purchased through the mail something similar to what we
want to sell.
D. Finding a current mailing list for people identified in A, B, and C above.
2. Find the right product. To us that means:
A. A product that is unique and not readily available from other sources. (We dont want to have
to compete with Wal-Mart.)
B. A product that has a favorable price to cost ratio. (It must be profitable for us to sell.)
C. A product that is shippable.
D. Most important - a product that the people in our target market want.
3. Create the right offer and deliver it correctly. Which means:
A. Developing the offer with the target market in mind.
B. Taking steps to build credibility in the offer and product
C. Providing the customer every opportunity and reason to purchase from us.
D. Delivering the offer in such a manner that it will get read and opened.
And while all this may seem like a lot of work, doing it right really can pay off big. Some of our direct
mail letters return $20 for every dollar we invest. And they do that in 14 days or less! Just one major
success in direct mail is all you need to become wealthy. And even moderate success can be quite
profitable.

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Gold Tester Offer

Direct Mail Letters
One of the keys to success when using direct mail is to know which market to sell to, and have a
product the buyers in that market want. We always keep our eyes open for new products for the
particular market we sell to, and when we saw the pocketsize gold tester, we were pretty sure it would
be a good direct mail product.
The direct mail letter shown on the following pages is the offer we developed to market the gold tester
through the mail. This simple four-page letter, with the order form and return envelope, has been
tremendously effective when mailed to the right audience.
As you read the letter notice the number of FREE premiums offered. This is something we think every
direct offer should have. These premiums add tremendous value to the offer without substantially
increasing our cost to deliver. We create most of our premiums ourselves, and try to make them exclusive to our products.
After you read the letter you may wish to go back and notice the typographical elements. Notice the
fonts used, the spacing between the lines and paragraphs, the side, top and bottom margins, and the
footers on each page that instruct the reader to please go to next page.
All of these typographical elements contribute to the success of the letter and are important in any
direct mail offer. We developed ours by closely examining the best works of the experts and duplicating what they did. You may wish to do the same.
Finally, notice the order card where youll find the money back guarantee, all the elements of the offer,
ordering information, and most important, our phone number. Also, notice that on the back of the order
card, the offer is repeated, and there is a high-tech graphic of the product (we created that using
Windows Draw).
Everything was designed to build confidence in the consumer about the product and our ability to
deliver. And this offer really works!
Is all the gold you own real? Could that ring that youve spotted in the flea market be a hidden
treasure?
Now you can

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Unfair Advantage

TEST GOLD LIKE A JEWELER!

This Amazing Hand-Held Device instantly identifies Real Gold and determines its

Include Photo Here

(Actual Size)
Karat value (10k, 14k, 18k or more). Previously available only to Professional Jewelers, read on
to learn how you can own one - and receive free gold samples to test plus three free valuable gold
prospecting tools to help you find and buy gold!
Dear Friend,
If you own gold, shouldnt you know exactly what youve got?
If youre considering buying gold, why should you have to take someone elses word on its purity?
And if you spot a piece of jewelry in a flea market, yard sale or antique store wouldnt you like to know
before you make an offer on it, whether it is genuine gold, or just cheap gold colored metal?
Now you san, with an amazing hand-held device which, until now, has been a well-kept secret among
professional jewelers.
My Friends Wife Sure Was Sore; when I received my first Gold Tester, I couldnt believe how easy this
rugged hand-held device was to use.
I went through the house, testing everything in sight I verified the purity of the major pieces in my
collection, and discovered a ring that had been sold to me as 18 karat actually tested out to only 10
karat. Had I had the tester before I purchased the ring, I could have saved some money.
But the biggest shocker was when I used the Tester at the party we went to that night and made the
mistake of testing a ring my friend Hanks wife was wearing.
Hanks wifes ring sure looked like gold! But the light on the Tester indicated no gold at all. Hanks
face lit up the color of the no gold indicator light - bright red!
The Gold Tester got Hank in trouble that night because it showed that the gold ring Hank had given his
wife was not gold at all! And boy did Hank feel bad. Of course, theres a good chance he didnt know
the ring wasnt gold. He had no way to test it when he bought it. But he does now!
How I bought a $500 Gold Ring for $17.50!
The next day, I decided to take the Tester to a local flea market and was I glad I did! I spotted a goldlooking Panda ring buried in a box of old estate jewelry.
Is it real gold? I asked.
Not for $25, bud, replied the bored man behind the table.

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Unfair Advantage

But I decided to see for myself. While he busied himself with another customer, I pulled out my Gold
Tester and did a reading on the ring. And in just a few seconds I discovered the seller had no idea what
he had. Because...
The ring tested 141C, and the Panda coin set in it tested above 18k!
With difficulty, I contained my excitement and made an offer of $17.50 for the ring. And the dealer,
sure that he was getting the best of me, accepted my offer!
I couldnt wait to take the ring to a jeweler to get an appraisal. When I showed it to the jeweler he
confirmed that the Gold Tester had been right. The ring was 14 karat and the Panda coin in it solid
gold. And best of all, it appraised at $500!
Now my wife and I take the Tester out every weekend on what we call our Treasure Hunts. And at the
rate were going, well soon have enough to put our kids through college. But make no mistake about
it, even though its simple enough for a child to use, the Gold Tester is no toy.
A product of the space age, the Tester is small enough to tuck into your shirt pocket, yet it is packed
with highly advanced solid-state circuitry making it extremely reliable and durable. and as tough as any
pocket calculator and its reliability is one reason it is used by thousands of professional jewelers across
the country.
Free Gold!
When you get your hands on your own Gold Tester the first thing youre going to want to do is start
testing and grading samples of different metals. So, along with the patented Gold Tester, you get two
identical-looking gold rings. One is pure, 100% Urithiam gold (like Hanks wifes ring). The other is
genuine 10k gold.
You probably wont be able to tell them apart. Most people cant. In fact, most people think the fake
ring is real. But when you test them with the Gold Tester youll know the truth. And youll discover
how important it is to have the ability to test gold yourself (so you dont get burned like Hank).
Of course, theres a lot more to buying, owning and selling gold than being able to quickly tell the
difference between real gold and cheap gold colored metal. Thats why, along with the Gold Tester and
the FREE gold rings, you also get three of the best Gold Prospecting Tools weve ever seen. These
three tools were originally developed for an investment seminar, where attendees paid hundreds of
dollars to receive this kind of information.
But theyre yours absolutely free when you order your Gold Tester. Heres what youll get...
-

48

FREE TOOL#1 - The ArtofRuving Gold videotape. In this amazing video youll see how to use the
Gold Tester to your fullest advantage. Youll learn how to test different items including rings,
watches, bracelets, and coins. Plus youll get the inside scoop on the best places to look for those
hidden golden treasures.
FREE TOOL #2- The Golden Rule. This handy pocket-sized card shows you exactly what the
melt value of any piece of gold is - no matter what the market price of gold is. Youll know how
to figure the value of 10k, 12k, 14k, 18k, even 24k gold items. And you wont need a computer to
do it. The golden rule does the work for you.
FREE TOOL #3- Golden Fleeces. Please be forewarned - you may be upset when you read this
report. Youll learn about different gold scams people are using to pawn off fake gold coins, gold

Unfair Advantage

bars and gold jewelry to unsuspecting consumers. After reading this report, youll know why
having a Gold Tester is one of the best investments you can make.
These valuable tools show you the real way to make money with gold, and they show you how not to
lose your shirt in the process. And all of these tools are yours free when you order your own Gold
Tester.
Not All That Glitters Is Gold
Gary had paid $10,000 for the watch. It was a Rolex Presidential day-date perpetual oyster watch with
an 18k gold case and band. And when he found out I was carrying my Gold Tester he nervously came
over to me and asked me to test his watch.
I could tell he was worried. He had purchased the watch on pure faith. He had no way to know
whether it was real gold or not. And now he was going to get the truth.
He took a deep breath when I touched the Tester to the case of the watch. And thats when Gary
relaxed, because the Tester indicated 18k or more. And then we tested the band, and got the same
result, 18k or more. The Tester proved it. The $10,000 Rolex was real. And Gary could sleep a little
better knowing that the $10,000 he had invested in the watch was for the real McCoy.
What Would You Pay to Protect Your Lifes Savings?
It has happened, you know. People have lost their entire life savings to unscrupulous gold or jewelry
dealers.
Im not saying it will happen to you, but isnt the peace of mind this Tester brings (not to mention the
free gold and free Gold Prospecting Tools) well worth the special introductory price for only $38?
Better Than Risk-Free Guarantee
The Gold Tester is designed to remove risk from your life; not add more. So were offering this unique,
better than risk-free guarantee.
If youre not satisfied with your Gold Tester simply return it and your payment will be promptly and
courteously refunded.
However even if you decide to return the Tester, the FREE gold rings and the FREE gold prospecting
tools (the video tape, the Golden Ride, and the Golden Fleeces report) are yours to keep as our way of
saying thanks for trying the Gold Tester.
So you see, you cant lose if you take advantage of this offer - you can only come out ahead. The only
way you can lose is by w ordering, and continuing to put yourself at risk every time you purchase gold.
Order now, and put your mind at ease (and maybe your kid through college!). And remember, when
you order youll receive:
49

The Professional Pocket Size Gold Tester with all accessories (rechargeable batteries, battery
recharger, carrying case) with full warranty
The Art of Buying Gold video tape

Unfair Advantage

The Golden Rule handy reference guide

The Golden fleeces special report on gold scams, and
Two FREE golden rings for testing (one is real gold one is not)

Yes, you get all of this, along with a no-risk, money-back guarantee for only $389. To get your Gold
Tester today, use the enclosed order form, or for even faster service call toll-free 1-800-247-5188 and
use your Visa, MasterCard or American Express card. And yes, Rush delivery is available upon
request
You really have nothing to lose, and everything to gain.
Sincerely,
Bill Myers
P.S. Frankly, jewelers are not at all happy about our offering this device to the general public. They
have a lot of pull with our supplier and there is a very real danger of our supply of these devices
being cut off at any time. If you are interested, I urge you to call 1-800-247-5188.
PPS Remember, the FREE gold rings and FREE Gold Prospecting Tools are yours to keep even if
you return the Tester.

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Direct Mail Letters

The Watch Offer
Version #1
This is an example of another four-page direct mail offer for a product with a lot of premiums. This
offer was written to appeal to a more mature market, interested in collecting and profiting from
antiques.
This offer was originally an eight-page letter, but we felt it was a little wordy and those eight pages
were too much letter for an $89 product. So we boiled the offer down to a tight four pages. We still
retained all the elements we like in a good direct mail offer including:

Many FREE Premiums

Money Back Guarantee
Multiple Ways to Pay
Easy to Order
Initial mailing of this letter to a qualified list proved the offer was profitable, but after looking at
the letter a second time we decided that we werent happy with it. We saw the following problems:

1. Weak or confusing headline that did not compel the recipient to read the rest of the letter.
2. Too much text, which discouraged recipients from reading letter and also limited our typesetting
options.
3. Too small letter font which made it difficult for some recipients to read.
4. Not enough margins (not enough white space) which made letter look uninviting.
5. Not enough emphasis on the elements of the offer.
One of the good things about a direct mail letter is that it is easy to change the letter between mailings.
We usually print and test 2,000 letters and based on the results, make our changes. And then we test the
changes against the original letter. The one that pulls best is the winner.
Anyway, we made changes and you can see them in the next letter.

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Why Would Investors

Worldwide Be Willing to
Pay a Quarter Million
Dollars for an Old Wrist
Watch Like This?
Knowing the answer could make you considerably
wealthier over the next few months
Dear Friend,
Have you noticed lately that there are a lot of ads in magazines, newspapers, radios and even on TV
offering to buy old wrist and pocket watches? Surely youve seen these ads. Theyre popping up
everywhere, usually looking something like this Watches wanted. Dont feel bad if you dont
remember seeing these ads. Most people who do see or hear them dont notice them unless they have a
watch for sale. And thats OK for most people. But a few savvy investors who looked behind-thescenes found theres more to these watches wanted ads than meets the eye. And what they discovered
is a real gold mine. Something youll want to know about.
But first, you need to know that all
these watches wanted ads are really vintage watches. There is no catch - no hidden meaning, and no
subterfuge. When these ads are placed, they want one thing; to buy watches. They arent trying to pay
top prices for anything, and they arent after your money. All they want is quality, unusual, comic
timepieces. When you are ready to sell, call us at 1-501-321-1845. Group M Investments Hot
Springs, AR 71901.
A chance to buy your vintage wrist or pocket watch!
Thats it. And if you have a classic watch for sale, youll probably be surprised to see how much
theyre willing to offer you for it. If you have the right watch, you could get from $20,000 to $100,000
for it! (But dont sell until you read the rest of this letter).
Yes, the ads are real, and watch brokers are buying watches, sometimes paying tens of hundreds or
thousands of dollars for them. And sure, that might be an interesting story, but what does this have to
do with you?
Heres the answer. Industry experts say many of the most valuable, most sought after watches, are still
being found at yard sales, flea markets, or are hidden away in old trunks and dresser drawers! And that
creates an incredible opportunity for people who know what these watches are worth, and know what to
look for. And thats what this letter is all about; understanding this opportunity and pursuing a fun and
profitable adventure. Lets start by:

Looking at Watches as Collectibles

Did you know that many people are saying vintage watches are the collectible of the nineties? Its no
wonder. As collectibles, old wrist and pocket watches have a lot going for them. Many are true works
of art hand-crafted by master artisans. Most contain a fair amount of gold and silver. Some contain
platinum, and just about all contain a minimum of seven ruby jewels, some having as many as fifty. And
all this in a package small enough to carry in your pocket or wear on your arm. Pretty amazing when
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you think about it. But thats just a small part of the story.
These old watches have a tremendous nostalgic appeal. They were worn in the trenches of World War
One, on the streets during the Great Depression, in the skies over World War Two, and sometimes, by
spies dining the Cold War. These watches were there when history was made.
Maybe you remember the pocket watch your grandfather carried? Or the favorite wristwatch your
father wore? These watches went with them everywhere; to work, to church, and, yes, sometimes to
war. Having one of these old watches and thinking about all the places it has been is part of the fun of
collecting these things, and another reason, more and more people are getting into watches.

But its not just limited to this country. All over the world the value of a good watch is
recognized. Whether you are a farmer, a sailor, a businessman or an astronaut, a good
dependable watch is absolutely necessary for success. Maybe thats one reason watches have
become the traditional symbol of success or achievement throughout the world. The giving of a
fine watch upon graduation, promotion, or retirement has reached almost ceremonial status in
many cultures (including ours), and with good reason. A watch can be worn as a trophy; to
show accomplishment. This is a fun part of collecting old watches; they can be worn. Unlike
most works of art, or collectibles, watches serve a purpose. They are precision timekeepers
designed to be carried daily, which means you dont have to lock them away in a vault. You can
wear them. They are built to withstand enormous abuse and shock, even submersion in the
depths of the ocean. Yes...

They take a licking and keep on ticking

And watches are shippable. They can be delivered anywhere in the world with minimal trouble or expense,
which means buyers and sellers of watches are not just limited to their local market (like they might be
with heavy hard-to-ship antique furniture). The ability to ship allows sellers to buy in areas where prices
are low, and sell where they are high. And this creates a tremendously liquid market.
All these factors taken together, the craftsmanship, the precious metals and fine jewels, the nostalgia and
international appeal, the utility, and the ability to ship, all combine to make old watches very interesting
and enjoyable collectibles. Collectibles that more and more people are getting involved with every day.
There are even reference books for watch identification with current (1992) pricing. Ill show you how to
get one of these books free later on in this letter.

But even all this doesnt explain why watch brokers worldwide would be willing to pay $3,000 to
$300,000 for these old watches. There is another reason. And that reason is...
Greed
Yep, plain and simple greed. See, over the last few years the market value of old wrist and pocket
watches has skyrocketed. Thousands of new (and quite serious) investors are seeing the potential for
huge gains in the collectible watch market. Theyve seen prices for the finest of these watches double,
and in many cases, triple over the past two years. And, even more spectacular, prices of some of the
more common watches are showing fivefold increases in prices. And that, my friend, has investors
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Unfair Advantage

excited (or as my wife Karen puts it, Drooling for Profits).

Anyway, this excitement is beginning to drive the market. It may even be the fuel that starts a buying
frenzy, especially at the low end. Older watches sold for $30 last year are bringing $300 to $500 at
collector auctions this year. And theres no telling whatll happen to prices once the media discovers
the appeal of watches as collectibles and lets the rest of the country in on this secret.
With all this going on, its no surprise that investors are swamping watch brokers (the ones who are
running the Watches Wanted ads) with standing buy orders for all the fine collectible watches they
can get their greedy little hands on. And its no surprise that more and more investors are tuning into
this market everyday. But there is a problem; a big problem.
There arent enough watches to go around.
And watch brokers are in trouble. They cant find the watches they need which means they cant fill
existing orders. And when they cant fill orders, they cant make money. Since they cant just order up
a supply of fine old collectible watches (remember most of these watches are still hidden away in
dresser drawers, jewelry boxes or on someones wrist), they find it impossible to keep up with the
demand. Because demand is so much stronger than supply

Prices Keep Going Up and Up and Up!

Thats why a Patek Philippe calendar watch which sold for $10,000 in 1987 recently sold for $50,000.
And American-made pocket watches that sold for $200 and $300 last year are bringing as much as
$2,000 this year. And even common Bulovas, Elgins, Howards and Walthams are selling for hundreds
of dollars at auction. These are ordinary, everyday, run-of-the-mill watches. No telling what will
happen to the prices of the really good stuff. It just depends on supply. On how many watches can be
found to meet the growing demand.
And thats where you come in. See, because youve read this far in this letter, you know more about the
investment value of old watches than 99% of the American population. Youve learned that buyers are
standing in line to purchase many of these watches. And youve learned that there is a problem on the
supply side. Not enough watches to meet the demand. And this is driving prices up; quite
dramatically.
Heres the ace in your hand, youve learned that, according to the experts, most of the valuable watches
are still out there, hidden away in closets or dresser drawers, or offend for sale at yard sales, flea
markets, or pawn shops for a fraction of their value! And this spells tremendous opportunity for you.
Because if you can learn how to locate valuable watches, and buy them right, you stand to make a
pretty decent profit. (How about a $800 return on a $50 investment?). Of course, there are risks. Buy
the wrong watch, or pay too much for any watch and youre in trouble. But, if you buy the right
watches, and you buy them at the bottom, your risks can be limited to less than $50 a watch. And the
upside, man, thats almost unlimited. Watches could be the ultimate hedge against inflation. They
might even be your ticket to a very secure retirement. (Plus, its a lot of fun looking high and low for
these little treasures).
Now a little secret...
I buy old watches; not on a grand scale like the major watch brokers, but more as a collector of fine art
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(and as someone looking for a hedge against inflation). Anyway, I place ads in the local papers around
here (like the ad you see on page one of this letter), and people call me with watches for sale. These
ads work quite well. I get a lot of calls, and I buy a lot of watches.
In just the past few days Ive purchased ten great watches. Among them a Lord Elgin Automatic (worth
about $300), a Vulcain Grand Prix Alarm watch (worth over $300), a fine Omega Seamaster Deville
(worth over $400), and a nice Girard Perregaux Gyromatic (worth about $400). These are all great
watches. But what I really like is...

I paid less than $30 for each of them!

Its true. But its not unusual. Most people who sell me watches are thrilled to find someone willing to
offer them cash for their worthless old watches. Its not uncommon for these people to thank me, and
even to offer to sell me all kinds of interesting stuff; jewelry, rings, old stamps, all kinds of neat things
theyve collected. Ive met a lot of nice people doing this, and ended up with some real nice watches
(and other stuff, too). Its been fun, and of course, very profitable. And it could be fun and profitable
for you too. Especially if you like roaming antique stores, estate auctions, flea markets and yard sales.
And like us, you could be buying old watches for ten cents on the dollar. And then selling them to
collectors for quick cash. Or keeping them as a hedge against inflation, or to build yourself a very
unique collection that is sure to go up in value. However you do it, it can be lots of fun - especially if
you know what you are doing.
And thats where I come in.
See, as a collector actively following and participating in the watch market, Ive learned a lot. A lot
about which watches to buy, and which watches to avoid. Ive learned a lot about how much to pay for
a watch, and when never to buy, regardless of the price, and how to get people to bring you watches.
Ive also learned about surprising places where you can find the most unusual watches at the best
prices, where and how to sell watches for quick cash, and how never to get burned when buying
watches from total strangers, flea markets, pawn shops and antique stores. Things you need to know to
survive.
Anyway, because the more people who get into this market the better we all do, Ive put together a onehour videotape called Introduction to Collecting and Investing in Wrist and Pocket Watches. The
information on this quick-start guide to watch collecting tape is for the beginner and is presented
from the point of view of a collector and investor, not a historian. If youre even thinking about buying
old collectible wrist and pocket watches (either for extra income or as a hobby), youll probably want
to see this tape first.
On the tape youll learn...

How to quickly identify a collectible watch, and how to know what to pay for a.
How to tell how much gold is in a watch, and what that gold is worth to you.
How and where to find the best buys on collectible watches (youll be surprised).
How to tell the difference between a collectible watch and a modern reproduction.
How we are able to buy watches for as little as 10% of their market value (and why people are so
happy to sell them to us at those prices).

What to look for when buying watches for resale or as a hedge against inflation.
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What kind of watches youll never want to buy as an investment and why.

How to sell any watch you buy for instant CASH and where to find ready buyers.

The strategy we use to triple our money on every watch we buy for resale.
As you can see, this tape covers just about everything you need to know to get started. But to get a
good start in this adventure you need a little more. And thats why we include FREE along with the
tape the Complete Price and Identification Guide to Watches. This 890-page book is guide used by
almost everyone in the industry. It has over 2,000 photographs making quick identification of any wrist
or pocket watch a snap, and with each watch it shows current (1992) market prices. Weve looked at a
lot of watch books, and this is the only one to have.
Along with the tape and the book, I also include my Confidential List of Watch Buyers, a phone
directory of watch brokers desperately trying to fill the buy orders placed by international investors.
This list can be your map to the bank when you want to sell a watch for instant cash. Of course, you
may not want to sell to brokers at all. There are better ways to get top dollar for your watches, and I
cover these techniques on the tape.
Another thing I include is my Watch Buyers Crib Card. It looks like a regular business card, but it is
my secret weapon when buying watches. See, on this little card Ive printed a list of the watches most
people consider collectible, and when Im out at a yard sale or flea market and see a watch, I can pull
out my card and check to see if its worth buying. This thing has been real useful in sorting out the
junk from the treasures, and if youre going to get into this, youll want a copy of this card.
OK.
Heres the good part. You can get everything Ive mentioned, including the Introduction to
Collecting and Investing in Watches video tape, the Complete Price and Identification Guide to
Watches book, our Confidential List of Watch Buyers, and the Watch Buyers Crib Card for just
$89.95. And that price includes UPS shipping costs.
Thats right. You can have this complete package shipped your way today for just $89.95 by calling 1800-247-5188 and using your Visa, MasterCard or American Express. Next day delivery is also
available, and if you like, you can order UPS COD. We try to ship every order within 24 hours, and, of
course, your satisfaction is 100% guaranteed.
Now think about this for a moment. The next time you wander through a flea market, an antique store
or yard sale, you might discover the watch shown on the front of this letter, the one that sold for
$250,000 at auction last year. And with the information in this package, you would instantly recognize
its worth and know how to buy it for a fraction of its true value. Think how much fun and how
profitable that could be.
Its easy to start the fun. Just call 1-800-247-5188 (anytime) and ask for the Collecting Investment
Watches package. Youll be glad you did.
Sincerely,
Bill Myers
P.S. As I mentioned in this letter, Im always interested in making offers on any watch you might wish
to sell. If you have something interesting, give me a call at my office (1-501-321-1845).
PPS.

57

If you place your order by phone, Ill include a handy pocketsize magnifier perfect for getting a
closer look at all those watches youll find on your next treasure hunt. This is yours FREE
when you order by calling our Toll-Free 24 hour order line, 1-800-247-5188.

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Direct Mail Letters

The Watch Offer
Version #2
This is the mew and improved version of the Watch Offer. The first thing youll notice when you
read it is Ive changed the headline to something that immediately gets the reader involved with the
letter. The top subhead and lower subhead also get the readers interest.
I also rewrote most of the letter, starting with the first line of the first paragraph. Again this first
line, like the heading and subhead; was designed to draw the reader into the letter.
Notice that by changing the margins and including more white space, the letter is more visually
appealing and easier to read. Also notice that I laid out each component of the offer in bullets on
page four rather than embedding them in a paragraph as I did in the earlier letter.
Another thing to look at is the order card itself. You can see how we included a list of everything
you get in this offer, and then we included drawings of everything in the offer. This makes it more
appealing to the consumer, and makes the products look real.
Weve learned that when people get offers in the mail they read them in this order:
1. The Headline
2. Any Photo Captions, Drawings
3. Any large text Subheads
4. The P.S.
5. The Order Card
6. And finally the Actual Text of the letter (A lot of people who order from us never read the text
of the letter and thats why we work so hard on the other elements!)
When we tested this version of the letter it out-pulled the original version by a wide margin. Our
changes worked, and the time we spent making them was well worth it.

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I Will Pay You

Up to $1,00,000.00 for
Old Watches like This
One!
Even common wrist and pocket watches can be worth thousands of
Dollars to you!
Dear Friend,
You may not know it, but you may be sitting on a gold mine! If you have an old mechanical wrist or
pocket watch handed down from your father or grandfather, chances are its now worth a lot more than
you can imagine. In fact, in recent months collectors of these vintage timepieces have paid up to a
quarter of a million dollars for a single wristwatch!
Obviously, watches that bring $100,000 or more are pretty rare, but even the most common brands,
including Bulovas, Illinois and even Elgins, are selling for hundreds and sometimes thousands of
dollars! And just by digging out that old watch you retired a few years back, you could be a thousand
dollars richer!
But even if you dont own a single watch, you can still cash in on the growing demand for vintage and
collectible watches, because, according to the experts

Many of The Most Valuable, Most Sought After Watches Are Still Being Found At Yard
Sales, Flea Markets, Or From Individuals and Can Be Bought For A Fraction of Their
Market Value!
This means that no matter where you live, you can probably go out this weekend, hit a few yard sales,
flea markets, maybe even antique stores, and find valuable collectible watches. Of course, you need to
know which watches to buy. Not all are collectible, and market prices for different watches, range from
under $100 to over $250,000. And for the novice, its almost impossible to tell the difference between
a $25 watch and a $25,000 watch unless you have some kind of identification guide. Fortunately, there
is such a guide. It has pictures of over 2,200 wrist and pocket watches for easy identification and along
with each watch is a description and the current (1992) market value of the watch. Later on in this
letter Im going to show you how to get a copy of it FREE!
But first, lets take a quick look at why prices of vintage wrist and pocket watches are going up so fast
and how you can get a piece of the action.

Understanding Why Collectors Are Paying Up To $250,000 For Old Watches

Did you know that many people are saying vintage watches are the collectible of the nineties? Its no
wonder. As collectibles, old wrist and pocket watches have a lot going for them. Many are true works
of art hand-crafted by master artisans. Most contain a fair amount of either gold or silver. Some contain
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platinum. And just about all contain at least seven ruby jewels, some have as many as fifty! All this in
a package small enough to carry in your pocket or wear on your arm! Pretty amazing when you think
about it! But thats just a small part of the story.
These old watches have a tremendous nostalgia appeal. They were worn in the trenches of World War
One, on the streets during the Great Depression, in the skies over World War Two, and sometimes, even
by the spies of the cold war. These watches were there when history was made.
Maybe you remember the pocket watch your grandfather cried or the favorite wristwatch your father
wore? These watches went with them everywhere; to work, to church, and yes, sometimes to war.
Having one of these fine old watches and thinking about all the places it has been is part of the appeal.
And just another reason, more and more people are getting into watches. And it is not just limited to
this country. All over the world the value of a good watch is recognized. Whether you are a farmer, a
sailor, a businessman or an astronaut, a good dependable watch is an absolute necessity. Maybe thats
one reason the giving of a fine watch upon graduation, promotion or retirement has reached almost
ceremonial status in many cultures (including ours). And with good reason - A watch can be worn as a
trophy; to show accomplishment. And, unlike most works of art or collectibles, watches serve a
purpose. They are precision timekeepers, meant to be carried daily. They are built to withstand
enormous abuse and shock, even submersion in the depths of the ocean. Yes...

They can take a licking and keep on ticking!

Plus watches are shippable. They can be delivered anywhere in the world with minimal trouble or
expense. Which means buyers of watches are not just limited to their local market (like they might be
with heavy, hard to ship antique furniture). They can buy in markets where prices are still low, and sell
in markets where prices are high. And this creates a tremendously liquid market.
All these factors taken together, the craftsmanship, the precious metal content, the jewels, the nostalgia
and international appeal, the utility, the ability to ship, and the liquidity, all combine to make old
watches very interesting and enjoyable collectibles. Collectibles that more and more people are getting
involved with everyday. But, these factors dont explain why watch brokers worldwide are willing to
pay up to $250,000 for some of these old watches. There is another reason. And that reason is...

Greed
Yep, plain and simple greed. See, over the last few years the market value of old wrist and pocket
watches has skyrocketed. Thousands of new (and quite serious) investors are seeing the potential for
huge gains in the collectible watch market. Theyve seen prices for the finest of these watches double,
and in many cases, triple over the past two years. And, even more spectacularly, prices of some of the
more common watches are showing fivefold increases in prices. And that, my friend, has investors
excited (or as my wife Karen puts it Drooling for Profits).
Anyway, this excitement is beginning to drive the market. It may even be the fuel that starts a buying
frenzy, especially at the low end. Older watches sold for $30 last year are bringing $300 to $500 at
collector auctions this year (no telling what theyll bring next year).
With all this going on, its no surprise that investors are swamping watch brokers with standing buy
orders for all the fine collectible watches they can get their greedy little hands on. And its no surprise
that more and more investors are tuning into this market everyday. But there is a problem; a big
problem.
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There arent enough watches to go around!

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And watch brokers are in trouble. They cant find the watches they need, which means they cant fill
existing orders. And when they cant fill orders, they cant make money. And since they cant just
order up a supply of fine old collectible watches (remember most of these watches are still hidden away
in dresser drawers, jewelry boxes, or on someones wrist), they find it impossible to keep up with the
demand. And thats one reason watch brokers worldwide are running ads in newspapers, magazines, on
radio, even on TV, trying to buy watches. They need these watches to meet their existing orders, and
they are willing to pay cash to anyone (including you) who can bring them the watches they need. This
means if you find and buy a vintage watch at a flea market for $30, chances are real good you can pick
up a phone and quickly sell it to a watch broker for a huge cash profit. As long as the demand for these
watches stays so much stronger than the supply...

Prices Will Keep Going Up And Up And Up!

Thats why a Patek Philippe calendar watch which sold for $10,000 in 1987 recently sold for $250,000.
And American made pocket watches which were selling for $200 and $300 last year are bringing as
much as $2,000 this year. Even common Bulovas, Elgins, Howards and Waltharns are selling for
hundreds of dollars at auction.
It has become a true sellers market! If you have the right watch, you can just about name your price.
Chances are, no matter what price you name, itll be higher next year, or next month, and sometimes
even next week. It just depends on supply. On how many watches can be found to meet the growing
demand.
And thats when you come in. Because youve read this far in this letter, you know more about the
investment value of old watches than 99% of the American population. You know that buyers are
standing in line to purchase many of these watches. And you know about the problem on the supply
side. Not enough watches to meet the demand, which is driving prices up. And up and up and up!
Most importantly, youve learned that, according to the experts, most of the valuable watches are still
out there, hidden away in closets or dresser drawers, or offered for sale at yard sales, flea market, or
pawn shops for a fraction of their value! And this spells tremendous opportunity for you. Because...

If You Can Learn How To Locate These Valuable Watches and Buy Them Right; You Stand
To Make A Pretty Decent Profit
Of course, there are risks. Buy the wrong watch, or pay too much for any watch and youre in trouble.
But, if you buy the right watches, and you buy them at bargain basement prices, the profit potential is
truly amazing! Watches could be your ultimate hedge against inflation. They might even be your ticket
to a very secure retirement.
Now a little secret - I buy old watches. Not on a grand scale like the major watch brokers, but more as
a local investor looking for a hedge against inflation. Anyway, I place watches wanted ads in the local
papers around her4 and people call me with watches for sale. Frankly, these ads are like panning for
gold. I get a lot of calls, and I buy a lot of watches. And every so often, I hit the mother lode. I buy a
watch for twenty or thirty dollars and find out its worth thousands! Just by keeping my eyes open, Ive
been able to buy $800 and $900 watches for as little as $30. And you can too, especially if you like
roaming antique stores, estate auctions, flea markets and yard sales. Thats where you find the best
deals.
Anyway, just by knowing what to look for and where to look, you too could be buying old watches for

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ten cents on the dollar. And then you could enjoy quick cash profits as you sell them to eager
collectors and watch brokers (like me). But before you can get started making money with watches,
there are a few things you need to know, like which watches to buy, and which watches to avoid. Also,
how to know how much to pay for a watch, when never to buy, regardless of the price, and how to get
people to bring you watches. And surprising places where you can find the most unusual watches at
the best prices. And where and how to sell watches for quick cash, and how never to get burned when
buying watches from total strangers.
To help you get started, Ive put all this information and more in a videotape called Introduction to
Collecting and Investing in Wrist and Pocket Watches. This tape is geared for the beginner and is like
having a quick-start guide to watch collecting. The video shows you:

How to quickly identify a collectible watch, and how to know what to pay for it.
How to tell how much gold is in a watch, and what that gold is worth to you.
How to tell the difference between a collectible watch and a modern reproduction.
How you can buy watches for as little as 10% of their market value (and why people will be so
happy to sell them to you at those prices).

What kind of watches youll never want to buy as an investment and why.

How to sell any watch you buy for instant CASH and where to find ready buyers.

The strategy you can use to triple your money on every watch you buy for resale.
The tape covers just about everything you need to know to get started in this profitable adventure. But,
as I mentioned on page one, to really get started off right, youll need a watch identification and price
guide. So when you get this tape, you also get.
A FREE copy of the Complete Price and Identification Guide to Watches. This is the watch
identification and price guide used by almost everyone in the industry. With over 2,000 photographs in
this book, youll be able to make a quick identification of any wrist or pocket watch and know instantly
the current market price.
Of course, once you start finding valuable watches, youll probably want to find people to sell them to.
You can always call me, but frankly, I only want bargains. To get top prices for your watches, youll
want to sell to watch brokers. And thats why, when you get the tape, youll also get my Confidential
List of Watch Buyers. A phone directory of watch brokers eager to buy vintage wrist and pocket
watches. They can pay you instant cash for your watches.
Another thing you get with the tape is the Watch Buyers Crib Card. It looks like a regular business
card, but it can be your secret weapon when buying watches. When you see it, youll know why.
Anyway, you can get all this, everything Ive mentioned, including the:

Introduction to Collecting and Investing in Watches video tape (VHS 60 minutes)

The Complete Price and Identification Guide to Watches book (over 2,200 photos)
The Confidential List of Watch Buyers (desperate to pay cash for your watches)
The Watch Buyers Crib Card (a pocket-size reference guide to watches)

And you can have it all for $89.95.

Thats right, everything you need to get into the profitable adventure of collecting and investing in
vintage wrist and pocket watches can be yours for just $89.95 by calling 1400-247-5188 and using your
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Visa, MasterCard or American Express card. In most cases your order will be on its way within 24
hours, and, of course, your satisfaction is 100% guaranteed.
Now think about this for a moment. The next time you wander through a flea market, an antique store
or yard sale, you might discover the watch shown on the front of this letter, the one that sold for
$250,000 at auction last year. And with the information in this package, you would instantly recognize
its worth and know how to buy it for a fraction of its true value. Think how much fun and how
profitable that could be.
Its easy to start the fun. Just call 1-800-247-5188 (anytime) and ask for the Collecting Investment
Watches package. Youll be glad you did.
Sincerely,

Bill Myers
P.S. As I mentioned in this letter, Im always interested in making offers on any watch you might wish
to sell. If you have something interesting, give me a call at my office (1-501-321-1845).
PPS If you place your order by phone, Ill include a handy pocketsize magnifier perfect for getting a
closer look at all those watches youll find on your next treasure hunt. This is yours FREE when
you order by calling our Toll-Free 24 hour order line, 1-800-247-5188.

Collectiblewatchinvestment.tif

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Collectible Watch
Investment Package
Please send me the complete Collectible
Watch Investment Package. I understand
this package includes:

The Introduction to Collecting and

Investing in Watches video tape
The Complete Price and Identification
Guide to Watches book (890 pages)
The Confidential List of Watch Buyers
eager to buy vintage and collectible
watches and...
The Watch Buyers Crib Card - your
pocket size tipsheet with desirable watch
brands & buying tips
I wish to place my order as follows:
Enclosed is my check or money order for
$89.95 made payable to Group M.

Please charge my:

VISA - MC - AMEX
Card #
Exn.
Mail to:
Group M 321
Quachita Ave.
Hot Springs, AR 71901
Name:
Street

City:
State:
Zip:

Daytime Phone:

COLLECTIBLE WATCH INVESTMENT PACKAGE

Everything you need to get in on the Great Watch Hunt of the 1990s.

Includes:

The
The
The
The

Introduction to Collecting and Investing in Watches video tape (VHS)

Complete Nice and Identification Guide to Watches reference book
Confidential Directory of Nationwide Watch Buyers and...
Watch Buyers Crib Card (our secret weapon)

PLUS:
If you place your order by phone youll
receive FREE a pocket magnifier. All for
just $89.95 and we pay UPS shipping.

Order using Visa, MasterCard, American Express or UPS COD

Call our Toll Free 24 hour order line 1-300-247-5188.
Group M 321 Ouachita Ave. Hot Springs, AR 71901 1-501-321-1845

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Direct Mail Letters

Engine Replacement Opportunity
This is a good example of how powerful a single page letter can be. This letter was targeted to
owners and operators of auto repair shops. The product being sold was $189 videotape that
showed these businesses how to become more profitable by offering a new service.
When deciding on a strategy for this letter, we knew our biggest problem was convincing auto
mechanics to invest $189 for a videotape. Thats a lot of money for people in this kind of business
and they arent used to spending that much, especially for a videotape.
But the product was actually worth it to those who purchased the tape and followed the advice in it.
Because of the audience we were mailing to, we limited the letter to be filled with the benefits of
owning this product. The main benefit was an immediate increase in incomeeasily an extra
$1,000 a week.
Youll notice we didnt include an order card with this letter. The reason is we wanted the buyer to
call the person selling the tape, and we really didnt think our target market would spend this kind
of money without talking to someone for advice. And we wanted to be sure he talked to the seller
(who was actually in the business the tape was about). Anyway, initial tests of the letter proved to
be quite profitable. It only cost $340 to send 1,000 letters, and it only took two orders to break even
(and there were many more than that).
A letter like this proves you can sell high priced items in a single page letter if it is written to appeal
to the market it will be mailed to.
By the way, if you need an engine replaced in your car, call Pat Bennett at the number listed in the
letter. His shop does great work.

Let Me Show You How to Earn $800 to $1,200

Additional Profit Per Engine Sale
Dear Friend,
My name is Pat Bennett and I can show you how to earn an additional $800 to $1,200 from your
customers with each engine you sell. Your customers will love you for it. See, my company, Bennetts
Machine Shop, specializes in rebuilding automotive engines. Over the years weve learned a lot of

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things. For instance, weve learned that 19 million vehicles on the road need engine work. Many need
complete engines and in these shaky economic times more and more consumers are willing to replace
an engine rather than buy a new car - good news for us - bad news for the car dealers.
But even better news for us is that providing customers what they want, a new or rebuilt engine, we can
make good money, and we dont have much competition. There arent many shops offering customers a
complete engine replacement But you can.

Even if you have never done an engine replacement before!

I have been specializing in engine rebuilding and replacement for some time and it takes a lot of time
and skill to rebuild an engine properly. But for all that work theres only $200 to $400 profit. But we
discovered we could clear $800 to $1,200 per vehicle after parts and labor; if we just installed engines
that other people built. Best of all we didnt need to hire a machinist to do the job. A good mechanic
could get the job done. Of course theres a lot more to this business than simply replacing engines.
You have to know how to find and attract customers, how to price your services, which engines to use,
where to find rebuilt engines, and a whole lot of other little secrets to be successful. But when you do
it right oh what a success it can be! Imagine making an extra $1,000 a week for a few horns work; it can
be done. I can show you how.
A video has been prepared that shows you how to get into this gold mine operation yourself. Included
in the video is everything youll need to know. The inside secrets and the tricks of the trade that have
been picked up in the 20 years weve been in the engine replacement business. Because its on video,
you get to see everything. You can watch it as many limes as you like and can even use my tape as a
training tool for your mechanics. Its all there.
But honestly, this tape is not for everybody. Not everybody wants to change their business so that the
average profit on a job is $1,000 instead of $20. Not everybody can handle that kind of extra income.
But maybe you are. Maybe you want to get in on one of the biggest income opportunities in the
automotive repair business. If you do, then you owe it to yourself to view this tape; I guarantee youll
like it. To order the tape ($189) or to find out more about this great business opportunity call me at 1318-439-6935. And dont forget; $800 to $1,200 profit on your first engine installation job!
Sincerely,
Pat Bennett
PS. This really is a gold mine.

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Direct Mail Letters

Finding Clients for TV Commercials
This is a simple two-page letter we wrote to see if we could find new clients for our TV commercial
production business. We did not want to fool with local clients, instead we were after companies that
were selling products is direct mail or ads in magazines. Mostly the little guys in it for the experience
of the ego.
Our strategy in the letter was not to convince these people to do business with us, but to educate them
on how important it was to have a commercial on TV. Only after they had been convinced of the
importance of being on TV would we have a chance at getting his business.
And then after the first page of education, we present on the second page a solution to the problem ...
doing business with us. The letter clearly lays out exactly what it will cost to have a TV commercial
produced for his product. We make it easy, no problems, no hassles, no negotiations on price. Just a
simple decision - whether to do it or not.
The response from this letter was overwhelming. It cost less than $5.00 to mail ten letters, and usually
one of the ten would result in a $700.01) sale. Thats a very impressive return on our investment.

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Your Company Name

Your Address
Your Phone Number
Even if you are on the Right Track,
Youre Apt to Get Run Over If You Just Stand There
Mark Twain
Dear Friend,
OK, so heres the problem. You have a great product. You understand your market. Your margins are
good. Your order taking system is up and running. But, youre just not receiving, as many orders for
your product as you think you should. So, what are you doing wrong? Well, the answer may be that
our society now has two genera-dons of consumers who were weaned on TV, and have come to accept
TV as their only source of information. For good or bad, this group believes that if its not on TV, it
doesnt exist.
Americas reliance on TV is so ingrained that by the time a child reaches 18 he has seen over 15,000
hours of Television (and has read less than 20 books). Its a sad fact that a growing majority of
Americans just dont choose to (or cant) read. If you are using ads in the print media to reach a market
that does not read, your ads might as well be written in Chinese. OK, so now you know. You can be
the best copywriter in the world, and produce the most stunning ads and direct mail pieces ever seen,
but it doesnt really matter anymore because the consumer population is watching TV rather than
reading your ads or promotions.
And no matter how you try to convince yourself otherwise, deep down you know the average American
(your consumers) would rather watch TV than read a newspaper (or do just about anything else for that
matter).
So, that means to reach your market you must, and I mean MUST get your product on TV. In the next
few paragraphs of this letter, Im going to show you how to get your product on nationwide TV, in front
of the masses of consumers, for less than $2.00 per commercial spot.
First, let me provide a little information about getting commercial exposure on TV. One of the best
kept secrets in marketing is that you can run a 30 second TV commercial for as little as twenty cents in
many cable markets across the country. Its true, and if you doubt, this call your local cable company
and ask them the rate to run one hundred 30-second spots. Theyll probably quote you less than $3.00
and maybe less than a dollar a spot. And, theyll probably also ask you when you want to start running
your ad because they want and need your business.
Yes, its true, TV commercial time can be bought cheap. Even in large markets (even nationwide, as
well discover on page two of this letter). TV commercials can bring tremendous results. Each time
you show your product on TV, you are literally showing it to tens of thousands of people. The kinds of
people, who will buy your product, are the people that know about it. Of course, you just cant put any
commercial up there. Like any other marketing project, you must know your audience and then give
them what they want. If you do that with your TV ads, and youll get rich. But, the question is, if TV
time is so cheap, why isnt everyone using TV to sell their products?
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The answer is easy. Most professional video studios will charge you four to six thousand dollars to put
together a simple 30-second TV commercial. Commercials produced for the national market can cost
hundreds of thousands of dollars to put together. For most entrepreneurs, spending that kind of money
is simply out of the question. So, they dont bother with TV. They suffer because of it. They miss
sales. In too many cases, they simply go out of business. But that doesnt have to happen to you. We
will produce your choice of either a 30 or 60 second TV commercial for your product for a total
finished price of $718.20, and you dont have to pay us until you see and approve the final product.
Thats right. For a total, no-strings-attached price of $718.20, we will produce your 30 or 60-second
broadcast quality TV commercial. You dont have to pay for it until you like it
Heres how it works.
1)

You call us and tell us you want a commercial. Tell us a little about your company and product
and the purpose of the commercial.

2)

Send us a sample of the product and some of the marketing materials you are currently using. We
will use the product sample in the video footage and your marketing materials to develop a script
All materials you supply will be returned to you upon completion of commercial.

3)

We will write a script, record a voice-over, and outline the commercials graphics and video
footage. This will be sent to you for your approval.

4)

With your approval, we will complete your commercial and send you a review copy on VHS tape
so if any changes are needed, you can suggest them at that time.

5)

We then will complete the final commercial and send it to you. Payment is due at that time and
can be made by company or personal check or Visa/MasterCard.

Its that simple.

Of course, if you like, we can assist you in placing the commercial on the air. We can show you how to
test your commercials in major markets for as little as twenty cents a spot. We can put you in contact
with major time brokers for the national cable networks. Its really very simple to take your product
nationwide. All you need is a TV commercial, and you can get yours produced today by calling 1-501321-1845.
Sincerely,

Bill Myers
Senior Producer
P.S. Be warned. Running a TV commercial can cause problems. One of our clients told us they have
had to stop running their TV spots because they received more calls than their order department
could handle. If having too many sales is not a problem you worry about, call us today.

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DIRECT MAIL LETTERS

Desktop Video

This is the original response pack we sent out to everyone who responded to our classified ads about
opportunities in desktop video.
The strategy of this letter is to first educate the reader and explain in detail the opportunities available
to them through desktop video. We went to great lengths to break down all the possible roadblocks
that might occur with this topic by removing all the hype and magic, and showing how simple it could
be to get involved with this technology.
When writing this letter we knew that our most likely customer would be an above-average intelligence,
motivated individual, wanting to get involved in something that would give them independence. Thats
why the letter is eight pages long and uses words beyond the grade school level.
Over the three years weve been mailing this letter it has consistently pulled in orders. When sent out
as a follow-up response to a customer inquiry it converts 70% of the readers into customers. When you
read the letter, be sure to take notice of the subheads and the P.S. Also notice how we included a
yellow post-it note looking device on the front page.
In the P.S. youll see how we direct the reader to a second letter in a sealed envelope that spells out the
terms of the offer. This keeps the readers from peeking at the offer until we have educated him about
the opportunity. This is a technique we learned from Gary Halbert.
Also notice the testimonial page and the Quickest Way I Know to Mae a Million Dollars page. Both
of these build consumer confidence and make the package more appealing.
And finally, check out how we structured the offer on the No Risk Order Form. We gave the reader
two choices, either a simple Yes or Double Yes; 99% of the orders were for the Double Yes offer.

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The Video Marketing Letter

Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
From: The Backwoods of Arkansas
Dear Friend,
The Desktop Video Revolution is a rolling snowball! Growing bigger day by day. My name is Bill Myers,
and I can help you enter and earn profits in the world of desktop video. But first, a promise.
In this sample issue of the Video Marketing Letter, you will learn every essential step to succeed with
desktop video. Ill cover the necessary equipment, video production, marketing, distribution, and how we
make our own money with desktop video. Nothing held back. And another thing, I dont care much for
those sales pitches stamped URGENT, pleading for money while holding back the Big Secret. I wont
ask you for a penny. This is simply your invitation to receive the Video Marketing Letter ($72 annually)
each month. You decide. Fair enough? OK. Lets go.

Just What is Desktop Video (DTV)?

Desktop video is a new technology that is changing the world. If you dont believe it, just think back a
few years. Computers were mysterious machines hidden away in huge buildings. Nowadays, small personal computers are everywhere. And it happened fast! Twenty years ago only big government agencies
(NASA & the IRS) had access to computers. Today, kids go to grade school with computers tucked into
their lunchboxes. Its become hard to get a proper job today, unless you know at least something about
computers.
The same thing is beginning to happen in video production. Up until about 18 months ago, only a handful
of very wealthy corporations and governments could afford the equipment needed to produce TV and
video; the rich and the powerful. That made for an exclusive dub. If you didnt own your own equipment
you could expect to pay $1,200 per minute or more for a professionally edited video production. And if
you couldnt afford it, you didnt get to play. But something has changed all that. - Desktop video!
It began with the home VCR, which consumers bought by the millions. Next came the camcorder, which
actually allowed regular people to create video. Just recently, a major new development in low-cost home
computers has finally given us the one tool that sets apart professional video from tourists with camcorders,
a way to create professional looking video graphics, titles and animation with studio quality effects but at
a fraction of the cost. And it all fits on a desktop.

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The New Gutenberg Press?

Video technology might one day, be mentioned in the same breath as Gutenbergs printing press. The lowcost and easy-to-use printing press changed western civilization, making education possible for the masses. Common people had easy access to information for the first time in history. And the world embarked
on an information revolution that has not slowed down.
For almost 400 years, the communication revolution was a two-way street. As long as you could read and
write you could be an information provider and reach the masses. TV has changed all that. Today, for
better or worse, most people rely on pre-recorded or live video for news and entertainment. Everyone
owns at least one TV; most people have two or more. About 80% of the English speaking world (half a
billion people) has access to a VCR. The world revolves around TV.
But there is a problem. Up until very recently, TV programming has been controlled by the few; big
corporations and big governments. The average guy has been left out and its starting to show.
You see, most people are sick and tired of whats being shown on TV. The networks create
programming to reach the widest audience, by appealing to the lowest common denominator. This
means they feed us a steady stream of mindless pabulum. You have no choice. You either stoop to
their level of entertainment and watch what they offer, or you turn the set off. Its no wonder network
ratings are down, while videotape sales and rentals are rocketing through the roof. People want
something different; something they are not getting on TV. And thats where you come in.
Do you remember earlier that I mentioned Desktop Video? The newly emerging technology that allows
you to create video programming, in your own home studio? Well, this technology can give you some
incredible power. The power to produce video. The power to change the world. The power to make you
wealthy. And its within your reach. You probably already own most of the tools needed to create desktop
video. A camcorder, a VCR, and most important, imagination. But wait a minute, theres more to this
story. You need to know it all before you start. And the good news is, Im going to tell you all about it in
this letter, just like we tell our subscribers every month about the latest advances and opportunities in
DTV. In language you can understand and relate to. Because we are real people and not some big
publishing house with paid writers. But real people who make our living producing videos with emerging
desktop video technology. But dont get me wrong, I like big companies, especially the ones that subscribe
to the Video Marketing Letter, companies like Intel Corporation, Boeing, and American Tourister.
Government agencies including the Federal Reserve Bank and the U.S. State Department Even overseas
recognize the potential of DTV. Maybe thats why one of our first overseas subscribers willing to tuck up
for the extra airmail delivery from America was the video department at Barclays Bank in London. And
its not surprising because Desktop video is a worldwide opportunity. Not just limited to the U.S.
Potential markets include the U.S., Britain, Europe, Australia, South America, and even Asia. Everyday
people all across the globe looking for the type of information that you can deliver, if you choose to ride
the wave of this new breaking technology to become a desktop video producer.
You, a video producer? Sure, why not? Now that technology has finally delivered the tools, the
handful of people who have seen the potential of desktop video are discovering a closely held secret;
video production is easy, if you have the right tools. Well talk about these tools, and the potential
profits that can be made with them later on in this letter, but first, a favor, please?
For your own benefit, please put this down until you have the time to read it in one sitting; front to
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back. Then, grab a comfortable chair and relax. Telling the whole story is going to take a while. Well
talk about necessary equipment, the graphics computer, video production, and new trends in producing
video for profit, and well talk about how you can fit in.
Making Money with Videos
First, to make money with desktop video you must recognize that desktop video is a business. And to be
successful, it must be run like a business. There are, however, some crucial differences between a DTV
business and almost any other business. Differences youre going to love, including:
The Multiplier Effect
Its a sad fact that most people go through life selling their most precious asset (time) at giveaway prices.
No matter what their profession, auto mechanic or physician, an hour is still billed as an hour. It can only
be sold once, unless that hour is videotaped, and sold over and over and over. Thats what you do as a
video producer. You leverage your time. Your effort is multiplied. Each of your videos becomes a small
business; a mini-gold mine. You can earn income over and over and over again, by selling your videos to
thousands of customers. Long after your effort to create the video is but a distant memory, the money
keeps rolling in. While youre out working on producing other mini-gold mines.
Everyone knows that to make money, You should buy low and sell high. Good advice to be sure, but
most people dont follow it. If they buy for $25 and sell for $30, they are happy with their $5 profit. Of
course, by the time they pay the IRS, pay their overhead, and pay their employees, they end up with
nothing. But the video business is different - you buy for $3.00 and sell for $40 (or more). And usually
that means about 1200% profit for each copy of the tape you sell. Which is not bad, but it gets better
because the income can be all yours. By copyright, you are the sole owner of the contents of your video.
That means 100% of the gross income is yours. You dont split with some supplier. You dont have to pay
royalties. You keep it all. Of course, you will have to pay income taxes; everybody does (or is supposed
to). Now for the down side - this video business can put you into a top tax bracket overnight. But hey,
thats what happens when you make a lot of money! Now some good news!
Small is Beautiful!
You probably agree that having your own business, being your own boss, is the best way to become
financially independent. Youll never make a lot of money digging someone elses ditch. Need I say
though, that starting a traditional Main Skeet business can be a daunting task. But fortunately, this
video business is different - very different. You can start working from home, in your spare time. Most
do. It takes little investment, maximizes the profits to you (no middlemen), and creates solid earnings
for years to come. Sounds good, right? And even though your profits can expand quite rapidly, your
actual business staff does not have to. Which means, if you like having a small business (we do), but
want to make big profits (count us in again), then desktop video will appeal to you.
Is

This the Lazy Mans Way to Riches?

Not in the least. Thats a dream. Anything worthwhile takes some effort determination, and some
money. Our experience has taught us something very important. If you have a small amount of capital,
common sense, and are willing to follow the steps, you can succeed with desktop video - most likely,
beyond your wildest imagination. All you have to do is get started. Youll find it isnt how much effort
you apply; its what you do with that effort. When you work all week for someone else in exchange for
a paycheck, only one thing is certain; you start all over again on Monday morning. Unless you are
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made redundant, which is happening a lot these days. People getting laid off. Or worse, getting
replaced by a machine. Itll probably get worse as the economy slows.
The problem with most businesses is that to make a little money, you must risk a lot of money. In retail,
you sell purchased inventory for profit. But once sold, you must re-buy inventory to profit again. So
usually you risk a hundred dollars to make ten. Something is wrong there.
But with your video productions, you only have initial production costs, usually labor, to worry about.
You get to sell copies of the finished tape over and over again, to as many people who are willing to buy
them. No matter whether you sell just one copy or 100,000 copies, the initial production costs remain the
same. So while your up-front cost is fixed, there is no cap on potential profits. This can get real interesting!
How Much Money Can You Make?
I talk to people all the time who tell me they are making a little extra money by videotaping weddings,
birthdays, even funerals. And yes, there are lots of ways to make a little money with video production.
But this isnt our direction, making just a little money. Personally, our goal is to become financially
independent through the videos we produce. And we have almost achieved our goal (in just 18
months!).
But we had to learn to say no to the requests for weddings and birthdays. We even pass on the
occasional industrial video. Because weve learned that the way to real income in desktop video is by
making special interest tapes that can be sold to the many markets overlooked by the mainstream
producers. Markets they think are too small. But markets plenty big for us. Selling just 350 tapes
earns us $10,000. And thats not bad for a few hours of production and editing time.
Most videos you produce will sell for $40 to $70 each. Youll sell them directly to a nationwide (and
worldwide) audience via classified ads and direct mall (well talk about this later). Starting out, youll
probably only sell an average of seven tapes per week at $39 each, so your income will only be $273 or so
for the week. Disappointed? Dont be - $273 times 52 weeks is $14,196 per year. Thats for starters.
Youll probably produce a new video once a month. Thats 12 a year. And if each just sells one copy a
day, by years end, youll be earning $468 per day, $3,286 a week, or $170,000 a year. The videos can
continue to be good money-makers for years to come, which means the money still rolls in whether you
are working or not. But wait, were assuming that all 12 of your first years videos sell just one copy a day.
Guess what happens if you hit on a topic that goes platinum overnight? Imagine the kind of income
you earn from a video that sells 2,000 copies a month! Its astronomical; sometimes $5,000 a day from
just one tape. We know, we had one such hit back in early 1989. And believe me, it is really exciting,
especially since most of that money stays warm in your pocket. No need to split the profits (except
with the IRS). You own the product.
You own all the equipment that produced the product, and you dont have a lot of overhead. You can
work from your home, from a freighter at sea or even from the backwoods of Arkansas like we do. Of
course, it wont exactly work like this for you. One of your videos may be an absolute flop. Then
again, some will really take off. Thats the beauty of this simple business. You dont risk disaster with
one failure. So what if one of your videos is a flop? Just do another one, it may be a hit. Just
remember you dont have to make a big splash to make a lot of money.
And its easier than you. Think. You can do this at your own pace. You can keep your present job until
the money starts to roll in, then go full time when you feel confident of your future. Each of your video
projects will make a certain amount of money. But more importantly, with each new production you will
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gain skills that will make your next production even better.
Will Anybody Buy Your Video Productions?
The world is a big place. Over half billion English speaking people with access to VCRs. And all you
have to do is come up with a topic that will get about 300 of those people to reach into their pockets and
buy a tape from you. Think you can come up with a topic that a few of that half billion people will want
to see? You can try as many times as you like. And you dont have to produce the tape until you get some
orders for it. Of course if you do sell to those 300 people, you get to pocket $10,000. Now consider this.
If you needed information on how to build a small cabin in the woods for under $5,000 would you rather
see some slick Hollywood actor read lines about how to do it, or would you rather watch someone whos
actually doing it? A real person who really knew what he was doing. Which tape would be worth more to
you as a viewer? The one with the real people! Thats the kind of tapes we put together because they offer
our customers real information they can use, presented by real people they can relate to. At the same time,
these tapes offer you, as a producer, the best opportunity to make money. They are easier to produce, with
real people in real situations. Of course, you shouldnt expect to win an Oscar for any of these productions.
But you will be able to build up quite a stack of Georges from them; as in George Washington, like on the
dollar bill.
More of the five senses come in to play with a video. You hear, see, feel, learn and understand. I love to
read! But there are many things I would rather watch on video. Its simply easier to learn some things
when you can see it done. They say a picture is worth a thousand words, and they are right. Now a picture
can be worth thousands of dollars - to you through video.
How to Choose A Subject for Money Making Videos
People want information today. They want specific information that makes a difference. They want
information not offered in school or shown on network TV. They want to see real people providing real
information learned in the school of hard knocks. Viewers are tired of fancy pants Hollywood actors who
cant do anything but read lines on a teleprompter. People want to see real people. And that pretty much
describes the type of videos you can produce - with real people on both sides of the camera.
Whats there to make a video about? Anything people want. And thats a key point. Make videos with
information people want, and youll make money. Make videos with information people need, and
youll go broke. Because, people buy what they want, not what they need. Finding out what people
want is easy. Just look at their buying habits. Look at their hobbies, their special interests, and their
passions. Find something they spend money on and give them a video on the same topic. They will buy
it. Whats your passion? Cars, photography, or making money? If I offered you a video that would
show you how to make more money with less work, would you buy it? (I hope so). Give people what
they already want and you will be successful.
You still need to ask What can I make a video about that I can sell and earn me profit? Almost
anything. As long as you dont try to compete with network TV or Hollywood, you have a pretty good
chance of making a good living producing how-to videos, by becoming an Information Provider. By
saving people money and time; by teaching a new skill, by getting them a better job. Provide
information important to them. Think Im nuts? Thats not an uncommon reaction. Well, Ive made a
small fortune doing just this. No brag just fact. Providing information with small books and reports,
and now videos. Pick the right subject, and give it a special twist. Do something different like this.
I have a friend who produced a tape that was simply a Macaw (thats a bird) speaking three separate
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phrases for an hour. He marketed the tape to other Macaw owners as a way to train their birds to speak.
Good Idea? You bet! Hes made over $20,000 from that one tape.
In another example, a subscriber in Virginia called our hotline with a problem. He had been looking for
a video topic for months, but hadnt found one he liked. We talked about a number of possibilities, but
still nothing struck his fancy. Then he mentioned that he had just traded in his small motor home for a big
RV, and had saved several thousand dollars by buying a used one. Said he spent almost a year researching
all the different makes and models and had done a pretty thorough job of learning how to buy a used RV.
Amazing. Do you know how many people own Recreational Vehicles in the U.S.; over twelve million.
And did you know that there are several RV Trader publications where people list their used RVs for
sale? And did you know that you could buy a full-page ad in the RV Trader for less than $175 a
month? I wonder how many of those people reading the RV Trader would be interested in a video that
showed them everything they needed to know to get the best used RV at the best price? Think the tape
would sell? Maybe a few hundred copies - maybe a thousand or more - maybe even enough to buy an
RV?
Remember that you only have to sell a few hundred tapes to make a very good profit
OK, maybe you dont know anything about RVs. How about yachts or airplanes or Mercedes? A tape
on how to buy any expensive item that people want but dont know anything about is a potential best
seller, and easy to advertise. Since all you have to do is place an ad in the RV Trader, Airplane Trader,
or Boat Trader, whatever. And let the buyers come to you.
Successful Video Marketing
In this business, you dont need an expensive office, lots of employees, or big overhead. You dont have
to knock on doors or beg retailers to stock your tapes to make money. Instead, you use small classified ads
in newsletters and special interest magazines reaching people interested in the topic of your tape. Usually
with an ad like this:
Get rich with your own Mini-Gold Mine!
Call for free information packet. 1-501-321-1845.
When people call you (or your answering service), you get their name and send them out what we call a
response pack that consists of a letter and all the reasons why they should buy your tape. Then if they
find your tape and offer appealing, they buy, usually over the phone paying with a credit card. Its that
simple. And its a proven method that allows you to reach a nationwide and worldwide market easily and
cheaply; without expensive premises and big overheads. You decide where and how you choose; no one
ever sees your office and studio anyway.
Of course, youll have to get your master tape duplicated so you can send copies out to your customers.
Starting out we recommend that you use a duplicating service, where it will generally cost you less than
$100 for each tape you have made. Later you may want to set up your own duplicating facilities as we
have. In the meantime refer to our monthly source list (its included with each issue of the newsletter) for
an updated list of the best places for tape duplication and supplies.
Is There Room for You in This Business?
There are over 610 million English-speaking people on this planet with access to VCRs. And they create
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a huge demand for tapes. But did you know there are less than 800 video studios worldwide turning out
new video productions? (Eight hundred and one, including mine). Now compare that with the how-to
book market where over 1,000,000 authors turn out over five million books each year. Then consider that
most people would rather watch a video than read a book. Think there is room for any new tape titles?
Maybe a million - maybe ten million?
Why isnt everybody getting into this business? Quite frankly because most people would rather watch
TV than make TV. Just look down the sidewalks as you drive to work tomorrow and ask yourself.
How many of these other people even know about desktop video, and if they did, would they
recognize the tremendous possibilities? Remember, not everyone is as smart or motivated as you are probably a very small percentage of our entire population would even take the time to read this letter,
like you have. And this is a level playing field. Its equal opportunity for all. No matter who you are
and where you are, you can be a part of this, if you want. Its up to you whether youll be a player or a
viewer.
Have you ever tried to drive a nail into a board without using a hammer? Maybe using a shoe, or a
book, or something equally inappropriate? Its almost impossible isnt it? But given a hammer, even a
child can drive a nail (sometimes in places youd rather not have nails). Anyway, its the same with
video production. Producing a video of acceptable quality is almost impossible if you dont have the
right tools. But if you use the right tools, and follow a basic formula, its a relatively simple process
that can be mastered in a few hours, especially by someone who has spent thousands of hours watching
TV.
How many hours have you spent watching your TV? The experts say if youre over 30, youve probably
watched 10,000 hours. And thats more time than you spent in any classroom. Now did you learn
anything from all those hours with your TV? Sure you did. You learned how to recognize bad video
productions. And that is important knowledge, my friend, knowledge that can keep you out of trouble.
Trouble I got into early on with my productions. Yes, some of my early video productions were real
stinkers. And unless youre lucky, some of yours will be too. But if you know just a few basic rules of
video editing, you can make any video look better. A rule like the 3/30 rule can save a production, (or win
it if not followed). Whats 3/30? Simple. No scene lasts over three minutes, no camera shot lasts over 30
seconds.
Knowledge like this is invaluable. And is the kind of thing we share with you in each issue of the Video
Marketing Letter. Maybe thats why most subscribers choose to renew their subscriptions, because we
show them how to make good videos - and good money.
So, How Much Does it Take to Get Started in the DTV Business?
This is the good part. Most people think that it takes big bucks to produce video. And, for the most part,
I want them to continue to believe that. But the inside secret is that you can produce quality video
productions with little or no up-front investment, even if you dont own any video equipment at all.
If you have a good idea for a video (remember the idea or topic is the gold in your gold mine), then you
have crossed the biggest hurdle. The rest, the talent, the studio, and the equipment can be rented. If
you dont know where to rent equipment, call us. We have developed a Guerilla Video Producers
Network of over 300 people who are into producing these types of videos. These people are located
all around the country and are looking for a chance to use their skills and equipment
With their help, you can get your first video off the ground. And well be happy to match your needs up

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with someone in your area. Theres no charge for this service, and its a great way to meet other people
who have skills that can make your videos better. Later, if you set up your own video studio, you may want
to add your name to our Guerilla Video Producers Network. Again, no charge. Of course if you have
money to spend, and you want to put together a first class video studio, you can do it for under $5,000, and
that includes the computer, the editing equipment, a professional lighting and audio system, and a case of
blank tapes. A system like this will be more than enough to produce high quality videotapes, and can start
making you money the first day you set it up. We discovered that by renting our system out on an hourly
basis, we were able to pay for it in just 27 days. You can do the same. We can even refer people to you
who want to rent your equipment. But video gear can be expensive. If you get started in the wrong
direction, you can blow a lot of money in a hurry, and end up with worthless toys. So no matter what you
do, read the next section.
A Basic Video System Primer
The Video Format you choose now will affect every other aspect of your future in the video business.
Your decision is critical, and the wrong decision will cost you thousands. Heres why:
Your customers home video recorder (VHS) plays back at 270 lines of resolution. Any video with
resolution below this level appears grainy, washed out of focus, and off color. If you shoot in VHS (1st
Generation), by the time you edit (2nd Generation) and make your duplicates to sell (3rd Generation), the
resolution will be well under 230 lines. The quality just wont cut it. Your customers wont be happy, and
youll be continually giving refunds to irate customers. This is no way to run a business.
If you have no equipment now, consider yourself lucky, and start looking at 3/4 U-matic gear. This is the
same professional equipment used by most of the studios and provides professional results. While a new
U-Matic editing system might cost $45,000 you can find a used editing system (player, controller, recorder)
in excellent condition for under $2,000. Combine this with your camcorder, and youre ready to go. And
the results - oh, they are so impressive - people will notice.
And having 3/4 U-Matic editing capabilities opens the door of opportunity for you. Youll find a
steady stream of clients wanting you to produce everything from TV commercials to industrial videos,
simply because 3/4 equipment labels you as a professional. If you want to rent your equipment out to
help pay for its initial cost 3/4 is the only way to go. But before you buy any equipment, give me a
call. Ive done a lot of research on 3/4 equipment and can tell you what to look for and what to avoid.
I can even tell you what the market price is on a particular piece of equipment. So before you spend
money, call me.
Still, if you must invest in consumer quality gear, invest in S-VHS or Hi8. Starting with 400 lines
resolution in S-VHS or Hi8, you have room to spare. Your customer gets everything he pays for. But
there are still problems with Hi8 and S-VHS; color crawl when converting to VHS is probably the most
noticeable. Genlocks (well talk about them later) for S-VHS and HiB cost twice as much. By the way,
each issue of the Video Marketing Letter includes pages of classified ads where you can find some
great bargains on equipment and studio supplies for sale by other beginning video producers and
equipment that will help you build your own studio. In previous ads weve seen 3/4 decks for under
$300, studio cameras for under $500. And for subscribers, there is no cost to run an ad.
Hems a Typical Desktop Video System
A. Video Acquisition Gear
1) Camera - Should be high-resolution format with good optics (we use the Canon A1-MK II HIB)
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2) Tripod - An absolute must. Be sure to get one built for video. Bogen is the best
3) Separate Monitor - Very essential. Shooting without a monitor is sometimes like shooting blind.
4) Lighting - Use professional video lights. Something like two Lowell Omni lights with totabrellas.
5) Audio - This is easy and inexpensive. Use Radio Shack lavalier mike ($27.95).
B. Video Editing Equipment
1) Consumer system - 2 Panasonic AG 1960 S-VHS decks, I Panasonic AG 95 controller, 2 Panasonic
CT-1381 monitors. Mail Order - new cost - $3,000.
2) Professional U-Matic system - Choice of:
A) JVC CP5550, JVC CR8250, RM86U - Editing suite with cables (approximately $2,400 used);
or
B) Sony VO-5800, VO-5850, RM440 - Editing suite with cables (approximately $5,500 used).
C. Titles, Graphics, Animations
Professional graphics, titles and animations can set your productions apart from those of a tourist with a
camcorder. Without graphics your video is just home movies. With them, you have a commercial product.
The ability to add graphics - good graphics-is what DTV is all about.
And today, for the first time ever, you can purchase a low cost computer system to create titles, graphics,
and animations that rival those of Hollywood. The computer is the Amiga 2000. Combined with a genlock and two pieces of software you have everything you need, all for under $3,000. And no, I dont sell
these computers. I dont even get any kind of kickback from the company that developed them. But they
are the tool that will get the job done. And yes, Ive tried the IBM and Mac and they wont do the job
unless you plan to invest more than $12,000 to upgrade their capabilities.
If you want to know more about the Amiga, see our video, Desktop Video and the Amiga. This is the
starter tape that just about everybody agrees is the way to get your feet wet with DiV. Its a good example
of a guerilla video, one of the first we produced. You can get this tape free - read on.
Now, The Power of Video
Theres one other thing about desktop video you should know. It gives you the power to change the world
- no kidding. Your video productions can have a real impact on people and their future. You can show
them how to have a better life, how to earn more money, how to be happier - through video.
You can have an effect on local, statewide and national levels. Nothing is so powerful as a good video
piece. And politicians understand this. They know that entire careers in government have been made or
destroyed as a result of a good or bad video piece. Consider the effect the Willie Horton ads had on
Michael Dukakis bid to become President of the United States. If you want to influence the direction
of your community, you will find a video studio can be a very powerful tool. Placing ad spots on TV is
very inexpensive (as low as $1.00 a minute on most cable systems), and is a good way to get your voice
heard in your community. If you want to get a point across, nothing can compete with the right
commercial run at the right time.
For a long time, video has been controlled by the few. Now we have a chance to make a difference. Please
give this some thought along with everything else that Ive said in this letter.

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Closing Comments
Are you still with me? You are? Good. Not only are you a wondrously perceptive and gracious human
being, you also seem to have the patience of Job.
I got into this video business just about two years ago. I had no experience with video or photography.
Heck, I didnt even own a VCR. But my first tape made me over $40,000 in just 90 days. Last year, we
grossed over a 1/2 million dollars and hope to double that this year. But Im no whiz kid or computer
nerd, and Ill be the first to admit that my videos are not Hollywood productions. TV professionals might
wince in pain at some of the editing and presentation. But our customers love them, because we give them
what they want; valuable information not available anywhere else. Thats important.
You can do the same or better, and I can be your guide. If youve liked what youve read in this sample
issue, and like the way we present it, then I invite you to subscribe to a full year of the Video Marketing
Letter for $72. When you do, youll get:

12 monthly issues of the Video Marketing Letter, written to show you how to profit with DiV
12 updates on marketing videos in the UK and Europe written by our European staff
Unlimited use of our technical and marketing hotline to help you with video questions
The Video Marketing Source Guide for best prices on equipment and supplies (updated monthly)
Full use of the Video Marketing Classifieds free (a great place to buy and sell equipment)
DiV starter kit including three free subscriptions to video industry magazines, a press pass, a model
release form, and coupons for discounts on other videos

We think we offer a very unique service at a reasonable price. But frankly, not everybody is interested in
this opportunity. If youre not then I understand. Of course, if you do join us there is no risk involved.
Everything has a money back guarantee. If you look at our tapes and our newsletter and decide its not for
you, send everything back. Ill personally send you a prompt refund. No questions, no quibble. And it
wont make me feel bad if you do. Its just good business.
If you join in this grand adventure by becoming a video producer, I can assure you it will change your
life. Youll become involved with people and places you only dreamed of before. Youll discover
hidden talents within you. And, you are very likely to become wealthy in the process.
I hope you feel Ive delivered on the promise I made in the beginning of this letter - to tell it all. If you have
questions feel free to call me (1-501-321-1845). This technology will change your future.
Sincerely,
Bill Myers
PS.

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Remember back on page seven when I said you could get a copy of the videotape Desktop Video
and the Amiga free? To find out how, just open the enclosed pink letter. I think youll be pleased
with what you find there.

Unfair Advantage

From the Desk of Bill Myers

Hello again. Remember in the enclosed letter when I said you could get the video tape, Desktop video
and the Amiga, a $39 dollar value, free? Well heres how. Just subscribe to the Video Marketing Letter
($125), and the tapes yours, free. No strings attached.
Why am I giving the tape away? Its really simple. I offer a technical hotline on desktop video, and I
get hundreds of calls a week from people wanting to know how to use this technology. Ive discovered
that most of the questions Im asked are covered in the tape. So I figure if l give you the tape free and
you watch it, then a lot of your basic questions will be answered before you call me. And then when
you do call me, we can spend some time talking about important stuff. So the tape is yours free when
you order the newsletter.
Now, for an even better offer...
Weve discovered just about all our customers end up ordering Desktop Video for Profit - the guerilla
video that shows the step-by-step process of building a profitable guerilla video business. The tape
provides information on:
-

The best topics for your video tapes

How to secure profits before shooting a tape
How to find people who want to buy your tapes
How to decide what to charge for your videos
How and where to advertise your videos
How to raise cash to buy video equipment

Basically everything you need to know, including pitfalls to be avoided. But let me warn you, people
have told me that after seeing this tape they couldnt sleep for a week! Too many new ideas floating
around in their heads! Well, weve just re-shot this tape and included the newest money making
techniques weve learned including TV Trader, Homes Gallery, Paranoia videos even TV commercials.
Normally, we would be selling the tape for $39.95, but if you order it now with your subscription, Ill
let you have it for $18. And well pay UPS shipping right to your door. What a deal!
To order, select Double Yes on the order form or for fastest service call 1-501-321-1845.

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Dear Bill,
YES, Sign me up for the Video Marketing
Letter. Ive enclosed $125 as payment for a
full one-year subscription. Please send me my
free copy of Desktop Video and the Amiga
video tape which shows me all I need to know
to set up my own personal desktop video studio.
I understand that if Im not completely satisfied
or if I feel that the tape and newsletter dont
offer enormous value, I have the option of
canceling my subscription and receiving a full
refund.

$90 as payment in full for everything and understand

that I have the same refund options as detailed above.

DOUBLE YES- I want both tapes (Desktop

Video for Profit and Desktop Video and the
Amiga), as well as a full one-year subscription
to the Video Marketing Letter. I am enclosing

Mail to: The Video Marketing Letter

327 Quachita Avenue
Hot Springs, AR 71901

FOR EXTRA FAST SERVICE

JUST DIAL
1-501-321-1845
Call anytime from 9 AM to 5 PM Monday
through Friday (Central Time). We
accept Visa, MasterCard, and AMEX

NOTE: Please make a11 checks and money orders payable to Group III. Worldwide orders
accepted in US. Dollars. Subscribers outside of North America please add $24 per year.

Yellow Order Form

Yellow Post-it Note

On Front Page

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The Quickest Way I Know

to Make
A Million Dollars
Consider the following facts:
There are an estimated 80 million VCRs in the United States.
-

U.S. Mail & UPS will deliver a package right to the front door of every home in this country
The major past-time of most Americans is watching TV and video tapes
Most Americans are finding that much of the fare on free (network) or pay-TV does not suit their
needs
The material costs in a one hour video tape is less than $200
If you produce and sell just 350 tapes on a single topic at a price of $39.95 each, you will cash flow
almost $14,000
If you produce just twelve tapes a year (one a month) and they only sell 350 copies each, you cash flow
$168,000
If you have any luck at all, out of your first 12 tapes, at least one will be a pretty big hit and sell at least
4,000 copies. That one tape will bring in $160,000.
At the end of the first 12 months, you should be bringing in around $14,000 a month on tape sales
($168000 a year)
As you begin your second year, you will continue to earn money from all the tapes you did the previous
year. Which means you make money for work you did last year.
There are more than 240 million people in the US. Most of these people have a hobby or follow a
subject of special interest.
To bring in $10,000 all you have to do is produce a tape on a topic that will interest just 300 people out
of the total 240 million population
The major studios cant afford to produce tapes for markets of 10,000 people or less
Our first tape (about pirate TV) sold over 4,000 copies, earning us over $120,000. We shot it with a
borrowed camcorder in a spare room m our home. We advertised it in The Black Box Newsletter.
That tape eventually turned into a series. The latest of which is The Pirate Video #5.
Your videos do not have to be Hollywood productions. They do have to provide worthwhile information.
Best sellers are how tos. People are willing to spend money for information they cant get elsewhere.
Marketing videos is simple. Run test ads before you shoot the tape. If you get a response, ten do the
video, if not, then run a test ad on another subject.
All this and more is covered in The Video Marketing Letter and Desktop Video for Profit
videotape by Group III.
For more information, call 1-501-321-1845

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What Our Readers Say

The following letters and excerpts are on file in our offices (including the misspellings and typos).
A few months ago I ordered your Amiga and Profit tapes. This has to be one of the best investment I have ever
made (at least in the last 6 months!). I really enjoyed the tapes. The Amiga tape answered many questions I have
had (and not been able to get answers to) and the Profit tape was very stimulating to say the least. I couldnt sleep
for a week. I have been struggling with this video business since 1984. 1 have always believed there was money to
be made in same (a decent living) in spite of negative responses from educated financial wizards. It gives me great
pleasure to take what you have demonstrated and say OK wait till you see this! E.L, Victoria TX
I really enjoy reading your marketing letter. It is the best for anyone trying to market video tapes. Keep up the
good work J.Y, Hampton VA
Many thanks for your DTV tapes and the Video Marketing Letters and I must say that these are very informative
and he4pful to all videographers. JA, Ontario CN
I recently ordered two tapes from you. I must tell you that I am very pleased. Especially your honesty about what
video equipment doesnt work. The factories are not straightforward about their brand names. I have learn a
whole lot from them and there is no doubt in my mind that I have gotten my money worth. K-C., West Germany
It really works. We have enjoyed great success with our recent series of instruction videos. Glad youre finally
over here. V.P., Talk-A-Tape Co., London
I just have to write and tell you how much you have helped me with your practical experience and knowledge of
making video tapes for sale. I have spent the last six months trying to find out the best and least expensive
camera-recorder setup so I could make specialized videotapes for selling to the public. I have called all over the
U.S. talking to professionals at JVC Sony and Panasonic. Thank GOD. I didnt follow their rather expensive
advice on what was needed and what to buy. When I finally found your ad in VIDEO SYSTEMS magazine, then
got your newsletter, I realized here was a real person, already doing exactly what I wanted to do. Even better yet
was being able to call you and find out even more answers with many questions. I will be buying a camera, like you
have within a week; and with your help, put together my own editing and duplication system. WOW, Im finally on
my way in becoming a videotape producer. Keep the newsletter coming - its super! G.B., Tulsa OK
Id like so thank you very much for your time (on two occasions now) and consideration in showing me the
wizardry of your equipment. F.T., Hot Springs AR
Congratulations! D7VIV was by far the best in the series. The titles, graphics; cu4 music were excellent. It was
also very informative and easy to understand J.W.N., Columbia
Bill, you wont believe this but Ive sold 458 copies of my new video in the first month. And to think I doubted
this. Many thanks to yow J.B., Los Angeles, CA
Here is my check for renewal of my subscription so the Video Marketing Letter. I value your tips highly! D.S.
Hope AR
I just wanted so take a moment to thank you for the personal consultation and advice you gave me during my
recent trip to Hot Springs. I learned a great deal and it will certainly come in handy while setting up my own
studio. W.W., Memphis TN

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Thanks a lot for the DiV #4. I am pleased so see that you are a Yokel just like me, I thought you had to be genius.
You certainly put a lot of thought into this and I noticed that the flicker was not noticeable as they have been on my
tapes made with the Amiga. Now I know why. H.B., Uflis NC
Thank you for the desktop videos and your newsletter. You are a great help so us in production work. This is our
5th year and if I had known someone like you I could have saved us thousands of dollars when we started out keep
up the fine wart You are great! V.G., Lengby MN

For More Information call 1-501-321-1845

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Cover Letters

You

should look at any contact with your customers as an opportunity to strengthen your business
relationship with them. And a good way to do this is with the use of what we call cover letters. These
are the letters we always include with every product we sell, every free sample we give away, and in
response to every request for additional information.
This is specifically true when delivering a product to your customers. If you simply mail or ship the
product, with no further explanation or thank you for their order, the customer is likely to feel that they
have been used. They may think that your company is only interested in the sale, and once you have
gotten the sale, your concern ends. They will fill jilted.
But when you include a cover letter, thanking them for their business, showing them how to get the
most of the product they ordered, where to call to get any questions answered, you show that you are
concerned about the customers satisfaction. And this concern is good for business, and for repeat
sales.
The keys to a good cover letter are:
1. The letter should be written as a personal letter and sound like it came from a real person
2. The letter should be signed be a real person, and should include the phone number of a real person
that can be reached within your company if the customer wishes to contact you
3. The letter should appear to be printed specifically for the customer who gets it. This means it
should be on original letterhead paper, and not an obviously photographed copy.
4. The letter should be hand-signed in blue ink
5. The cover letter should be the first thing the customer sees when opening the box the product is in
(if you mailed the product)
6. You should read and revise all your cover letters every few months to make sure they remain fresh
and relevant to the customer, the product and your company

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Cover Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Dear Friend,
Thanks for your request for a sample of the Video Marketing Letter. Enclosed is a copy for your review.

Before you read the enclosed letter, be warned - this letter concentrates on showing people how
to earn money by producing and marketing videotapes. If you are one of those people who is
offended when someone shows you how to earn money without breaking a sweat or getting
calluses on your hands, then the Video Marketing Letter is not for you.
On the other hand, if you think you have above average intelligence and are not ashamed of
using your intelligence to make money, then youll probably love the enclosed letter. Most of
our readers are discovering that guerilla video is an exciting opportunity to make a great deal of
money legitimately while leading the lifestyle of their choice.
Of course, Im not going to try to convince you in this cover letter that the Video Marketing letter is for
you. Youll have to decide that for yourself. Thats why we offer an evaluation copy VML to potential
customers. Weve found that those people who understand the realities of our society, and have goals
that conflict with normal means of producing income, quickly realize that the VML offers a path to
financial security.

If you like what you read in the VML, I invite you to join us in our adventure. Im a real person, and I
encourage you to call me and let me know what you think of VML.

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Sincerely,
Bill Myers

P.S. We maintain a FREE Video Marketing Hotline. If you have questions about video
production or marketing, and want some answers, give us a call at 1-501-321-1429.
This is a letter we send out whenever anyone requests a sample of our newsletter. The letter is
designed to reinforce the value of the product being offered and to also show potential customers that
they are dealing with real people rather than a computer. Notice how we use the PSs to leave the
reader with a positive feeling about our company and the product.

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Cover Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Dear Friend,

Thanks for your order from the Collectors Resource Channel. We appreciate your business and
will do everything in our power to make sure you are satisfied with your order items.
Please take a moment to look at the enclosed items to be sure they are exactly what you ordered
and are in the condition you expected. If there is any question about your order dont hesitate to
call us (1-501-321-1845) Monday through Friday, 8:30 - 5:00 p.m. Our show will be airing on
Sunday afternoons at 2:00 EST. Normally our show can be seen on Telstar 1, transponder 9.
Occasionally when that transponder is not available we can be found on other channels on Ti or
G6. If you have trouble finding our weekly show, well be happy to send you a free VHS copy
of our latest show. Just call our offices and well be happy to do it!
By the way, if there are things that you would like to see on our show, or if you have any
suggestions on how we can make our show better, we would love to hear from you. You can
call us at our offices in Hot Springs National Park, Arkansas (1-501-321-1845), or write us at:
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
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And finally, if you have items that you would like sold on satellite, we would appreciate the
opportunity to discuss selling them on our show. Items considered for sale on our show must be
of high quality, of interest to collectors, and UPS shippable. If you have anything like that, call
us at 1-501-321-1845. Again, thanks for your order!
Sincerely,
Karen and Bill Myers
This is the letter we send every time somebody orders a product from our home shopping show we air
on satellite TV. We use the letter to thank our customers and to instill in them confidence that we
really do care about them. We ask them for their opinions, and give them a way to reach us if there
are problems. Letters like this create loyal customers and are good for your business.

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Cover Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Dear Friend,
Congratulations on your purchase of the Collectible Watch Investment Package. Youve made a
wise decision, and by using the information provided on the video and in the guidebooks, youll
discover how easy it can be for you to have fun and make money with old watches. Whether
you are young or 14, employed or retired, investing in and collecting vintage pocket and
wristwatches can be a very enjoyable and profitable hobby. No matter where you live, its likely
youll have no trouble finding plenty of watches to buy at bargain prices; if you follow the advice
given on the videotape.
After watching the video and browsing through the guidebooks, you should be able to start your
watch treasure hunt this weekend. Of course, dont expect to discover a $10,000 watch priced
at $20 on your first try. Still, youll probably be amazed at how many interesting and valuable
watches you can find at bargain prices. Dont spend more than $25 for any watch. Its too easy
when caught up in the treasure hunt and buy things you really dont want: and wont be able to
resell. Yes, collecting and investing in vintage watches is fun, and when you watch the video,
youll see how a husband and wife team have turned their weekends into exciting expeditions in
search of real treasurers in the form of collectible wrist and pocket watches. Youll learn how
easy it can be to build a collection of valuable watches worth thousands of dollars with just a
very small starting investment.
Many experts expect the collectible watch marks to really take off over the next few years, and
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when it does, prices could go through the roof. So its probably a good idea to start building
your watch collection as soon as you can. That way, when prices really take off, youll be in a
great position to cash in, because you lamed about it here and started building your collection
before the rush. We appreciate your business and hope you have as much fun (and enjoy as
much) investing in collectible watches as we have. If you have any questions or comments dont
hesitate to call us. Our office number is 1-501-321-1345.
Sincerely,
Bill & Karen Myers
P.S. Enclosed you will find a free gift - a pocket magnifier that can come in real handy when
you are examining all theme watches youre going to find. Use it with our best wishes and
thanks for your order.
This is the kind of letter we send when someone orders from one of our direct mail offers. In this case,
this is the letter that goes out with the watch offer (complete offer is reprinted in this book). The
purpose of this letter is to thank the customer for his order, tell him how smart he was to order this
product, and get him instantly involved with the product. Doing this reduces the chance of product
returns, and is good for business.

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Cover Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Dear Friends,
Thanks for your order of The Easy Guide to Pro Video Gold. Your tape and companion work
disk is enclosed. This one-hour video will show you the quick way to get the most out of Sheriff
Systems Pro Video Gold character generator software package. And the companion disk will
give you over 250 sample screens you can use in your own video productions.
The main data file on the companion disk is the TV Trader file. The first 70 pages of this data
file is what we use as a teaser tape on our local cable system to promote the TV Trader video
want ads. With a little modification, you should be able to use the same file to first sell the idea
to your local cable TV system manager, and then run as your own teaser or promo tape. To
view the complete TV Trader teaser, load TV-Trader into Pro Video Gold, press ESC, then
press Help.
The data file also includes several background screens, which are designed to be used with Pro
Video Gold. Most of these screens have the extension in their file name. Background screens
can be loaded using shift F3 from the edit mode. The Easy Guide to Pro Video Gold was shot
and edited on 3/4 equipment, and your copy was dubbed from a second-generation master. We
used a Digital Creations Super Gen genlock to add all the graphics to the video. And, as noted
in the tape, all graphics seen on the tape were created using Pro Video Gold.

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If you have any questions about anything on the tape, or how a particular graphic effect was
created, dont hesitate to call me.
Sincerely,
Bill Myers
P.S. Wed like to add more PVP graphics and backgrounds to our disk. If you have created
anything youd like us to include on the disk, send it to us. Well be sure to give you credit for
your contribution. Thanks.
This is another letter we send out with a product. Notice how we thank the customer for his order, tell
him about everything in the package and how to use it. We want our customer happy with our
products, and a cover letter goes a long way to preventing any disappointment. Also notice how we
use the P.S. to invite the reader to show us how good he has gotten using our product and then
explain the benefits of having all this. Again this is to build confidence in the customer that the
product will help him.

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Cover Letters
IMPORTANT!
READ THIS FIRST!
Dear Friend,
Here is me Guerilla Video Boot camp Reference Library. As promised, this package includes:
-

The Best of The Boot camp Tape Library (12 tapes)

Desktop Video for Profit VHS video tape
The Guerilla Bill Hour (from Gary Halberts $7,000 Seminar)
Setting Up a Low Budget Studio VHS video tape
A Directory of Boot camp Speakers and Workshop Leaders
A Register of All Boot camp Graduates
Guerilla Video Producers Network
Free One year Subscriptions to AV Video, Video Times, and Video Systems
All of the reference material handed out to the seminar attendees
First issue of your subscription to The Video Marketing Letter

In addition to the August issue of the Video Marketing Letter enclosed with this package, youll find an index of
the contents of the back issues of The Video Marketing Letter. This index can be used to find more specific
information on topics previously covered by Bill in his letters.
The information in this Boot camp package is incredibly valuable, and as you go through it you will hear and see
things that may change your life. But, before you start digging through the materials, I want to ask you to do me a
favor.
Please, Please, Please! Before you start to watch the 12 Boot camp tapes or open the folder containing the reference
material, please watch The Guerilla Bill Hour and Desktop Video for Profit tapes first. These two tapes will give you
an incredible head start on understanding what this Guerilla Video business is all about. These two tapes cover the
basic and lay the groundwork for all that follows on the other tapes and in the reference material. So, do you a favor,
watch those two tapes first. Then, at your leisure, watch the rest.
If you do this, I know that you will truly get the most out of the Boot camp Tapes and become as excited about
this business opportunity and lifestyle as Gary Halbert and I are.
And remember Bill is a real person. If you have questions about what you saw on the tapes, or about anything he
says, dont hesitate to call him. His office number is 1-501-321-1845 (and you can reach me there, too).
Sincerely,
Karen Redpath
P.S.

If you have any questions, feel free to call our office. The number here as 1-501-321-1845.

This is the cover letter we sent out with The Guerilla Video Boot camp tape library. As this was a very expensive
product with lots of components, we wanted to be sure the customer got the most out of it. So we included this
letter giving him advice on how to use it best, as well as thanking him for his order. The letter also points out
some unexpected valuable items we included FREE to give the customer even greater satisfaction on ordering
this product This is good business and creates satisfied customers.

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Cover Letters
IMPORTANT!
READ THIS FIRST!
Dear Friend,
Thank you for purchasing this book. In it youll find the original issues of the first year of The Video
Marketing Letter (edited only to provide current phone numbers and resources).
These letters are a personal account of how I was able to take a simple idea (guerilla video), and turn it
into a half million dollar a year business. The letters include information about the concept of
producing and marketing guerilla video, the equipment required, and many golden ideas that can still be
used today to make you money.
Before you begin reading these letters I want you to know that when I started in the business of producing videos back in 1989, I had zero experience in video production. In fact I didnt even own a
camcorder or VCR. All I had was an idea and $300, for a videotape on a subject I thought people might
be interested in. That idea turned into the Pirate Video, the first tape ever put together. It documented
different devices people were using to unscramble satellite TV signals and I compiled the tape from
footage supplied to me byte manufacturers of the devices. To promote the tape, I placed a small ad in a
publication called The Black Box Newsletter, and within 120 days bad sold over 4,000 copies of that
tape. Thats when I decided there might be a future in this video business.
After producing 11 additional tapes that made me more money than I could make in a real job, I decided
it was time to let other people in on this great money making adventure. I began writing about what I
was doing and how I was doing it; I told everything. What worked and what didnt. And thats how
The Video Marketing Letter came into being.
This book will provide you with the opportunity to learn from the beginning, and see the path to
success I followed. Doing it this way, youll be able to duplicate my success and avoid my failures.
Along the way youll find the sources and we that will save you money and propel you into the fast lane
of video production and marketing. Youll learn about the philosophy I followed that made success a
manageable thing.
I hope you enjoy your journey through The Video Marketing Letter. I hope you can learn from the real
life experiences of an average person who got caught up in a great adventure.
Sincerely,
Bill Myers
P.S.
If you have any questions about any of the stuff I cover in these letters, feel free to call me at
my office. The number here is 1401-321-1845.
This is a cover letter we used when customers ordered back issues of our newsletter. The letter is designed to
insure the customer is in the right frame of mind when he reads the book so that he can get the most out of the
information being offered in it. We discovered that using a letter like this when we sent out our products always
increased repeat sales.

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Cover Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Dear Friend,
Congratulations. Your decision to take us up on our FREE subscription offer to The Video Marketing
Letter may be a turning point in your life. This may sound strange, but it can be true. Youre going to
discover an exciting adventure awaiting you. An adventure that can open the door to substantial
income, personal freedom, and a lifestyle most people just dream of.
Your Amiga computer gives you the power to create broadcast quality video, and that power can mean a
comfortable income for you; if you are willing to take the extra steps to pursue the opportunities open
to you.
This is what The Video Marketing Letter is about. Opening the doors of opportunity for you. Providing
you with a roadmap that shows you how to navigate in the real life adventure we call Guerilla Video.
Youll learn how to use your home video studio as a platform to launch your career as an independent
video producer. Youll learn how to earn income with how-to tapes, video catalogs, TV commercials,
even your own home shopping show via satellite. Youll discover why having your own video studio
can free you from ever having to worry about a job.
This is the adventure that awaits you. While we know this adventure is not for everyone, we can assure
you that those who do go down this road never look back. Enjoy each issue of The Video Marketing
Letter with our compliments.
Sincerely,
Bill Myers
P.S.
If you feel youve just got to see more, we suggest you get a copy of Desktop Video for Profit,
the video that shows how easy it is for you to start your career as an independent video producer. This
tape is available to you FREE with a paid subscription to The Video Marketing Letter. Call us at 1501-321-1845 and well tell you more
One way we discovered we could sell our products was to offer trial subscriptions to our newsletter.
With each trial subscription we sent the above letter. This letter thanked the customer for taking the
chance on a free subscription, and showed him how this was going to improve his life. And then we
gave the customer an opportunity to purchase products from us.
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Cover Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Dear Friend.
It was suggested to me that since so many subscribers have a complete set of the back is-sues of The
Video Marketing Letter, it would be nice if I provided you with an index of subjects covered in all of
the previous issues.
The index would make it easy for you to find topics, tips, and techniques covered in the earlier issues.
For example, if you wanted to know how to write a Press Release for your video that was sure not
published, the index would let you know to look in the July 1990 issue. Or if you wanted a complete
Guerilla Video Business Plan, you could look in the November 10, 1989 issue. Its such a good idea
that we did it. And rather than try to sell you some thing youve already paid for, Ive decided to simply
mail these indexes out to all subscribers. Your copy is included with this letter. I hope you find it
useful.
If you have ideas of your own on how I can improve the services that Bill Myers and Group III provides
to you. Please dont hesitate to let me know.
Thanks again for being a subscriber and customer of Group M Video.
Sincerely,

Bill Myers
P.S.
If you dont already have a set of back issues, you can purchase a complete set of either year for
$60, or both years for $100. To order, just call Sissi, Rita, or Jim at our offices. The number is 1-501321-1845.
Sometimes we sent cover letters for products we were giving away free. In this case, we were giving
the customer a complete index of back issues of The Video Marketing Letter, which would make it
easier for him to look up information. Of course, the index of back issues also gave many new
subscribers a reason to purchase the back issues from us. And the PS. showed them how to do it!

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Cover Letters
The next four pages are various cover letters created for different products. All are designed to
thank the customer for his order, and to increase customer satisfaction with the product. We
always send out cover letters with our products. And you should too. Its good for repeat
business.

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Cover Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Dear Fellow Video Producer,
Here is our latest tape on Desktop Video Technology featuring the Video Toaster, Panasonics WJAVE5 digital mixer/switcher, MicroSearchs Chromakey, Sheriff Systems new CG fonts, tips on
finding and buying used professional video equipment, and lots of other stuff.
As we made this tape we experimented heavily with all our new equipment and software and did things
we would never do on a real commercial project. Dont use this tape as an example of how to produce
videos. It is not intended for that, and is not representative of the kind of work we produce for real
clients.
This tape is designed to let you see the possibilities of what can be done with your video system, and a
few things that shouldnt be done. For example, youll notice that shooting with two cameras really
provides some nice effects. On the other hand, shooting with two cameras requires that the cameras be
closely matched (color balanced & white balanced), or colors on the final tape will be incorrect. You
can see this incorrectness on this tape. Other things you might want to take notice of is that we used
the WJ-AVE5 to create the background graphic between each scene; this was done by freezing and then
painting a frame of video (all done in the WJ-AVE5). The graphic was rolled on using a Toaster effect,
and tides overlaid also using the Toaster. Similar effects could have been accomplished without the
Toaster using the digital effects of Pro Video Post.

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For those interested, the tape you received is a 3rd generation tape. The first and second generations
were on 3/4.
If you have any questions about anything we created on the tape, or have any suggestions on how we
can upgrade the quality of the product, feel free to call our studios. The number here is 1-501-3211845.
As always, we thank you for allowing us to share our products with you.
Sincerely,
Bill Myers

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107

Testimonial Letters

Today

we write a lot of testimonial letters. To everyone from business associates to plumbers,

painters, even the Toyota dealer where we bought our new car. And in almost every case, the recipient
of these letters and by offering me a better deal, better service, something a little extra, or by adding me
to their network.
When writing a testimonial letter consider the following points.
1. The testimonial letter should be short, concise and to the point. Theres no advantage to going on
and on about how great somebody is.
2. The testimonial letter should be specific. If someone saves you $1,000, then say that in the letter. If
they helped increase your business income by $70,000, then tell them that and use the specific
amounts.
3. The testimonial letter should quickly identify and establish who you are. If you are the proud
owner of a new Toyota Land Cruiser purchased at Lindell Trimbell Toyota, then say that. Or, if you
are a marketing virgin who earned $100,000 last year using the two step ad techniques discussed on
page 55 of Gary Halberts Maximum Money book, say it.
4. The testimonial letter should be just that - a testimonial letter. Dont cheapen the letter by asking a
favor, or by trying to sell the recipient something. It has just one purpose, to thank the person for
doing such a good job.
5. When writing the testimonial letter, keep in mind theres a good chance it will end up framed on
the wall or used in advertising. Write the letter as if everyone you know will see it. Dont be afraid
to say how you feel about the product or service.
6. In the final P.S. on the letter, you may wish to include, You have my permission to use this letter in
any way you choose.
7. Be sure the letter includes your name, address, customer # (if you have one), arid most importantly,
your phone number. Youd be surprised how many letters I get from people who forget to include a
return address. Im sure there are people out there who wonder why I havent replied to their letter
and havent realized that they didnt give me their return address.
8. Keep copies of the testimonial letter (and every other kind) you write.
A simple thing like a thank you for a good job letter can have great impact on your business and
expand the number of people you can call friends and business associates.

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In the next few pages youll see samples of the testimonial 1etters I have written that opened new doors
for our business.

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Testimonial Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Date
Gary Halbert
Suite 4
5701 Overseas Hwy
Marathon, Fl 33050
Dear Gary,
This is just a short letter to let you know how much I enjoy and appreciate The Gary Halbert
Letter. Your monthly advice on direct marketing and mail order sales has provided me the
guidance and direction to take a simple idea and build it into a $500,000 business; in just 12
months!
When I first considered subscribing to The Gary Halbert Letter, $200 seemed like a lot of
money, and it stopped me as that time. But that was perhaps the best investment I have ever
made in my life. Certainly a better return for the dollars than the years I spent in college getting
a degree in Finance & Marketing. Ive learned more about malting red money from a single
issue of The Gary Halbert Letter than I did in four years of college.
Your book Making Maximum Money in Minimum lime really got me started. Following the
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guidelines and advice in this book earned me almost half a million dollars last year alone. And
with the information provided in The Gary Halbert Letter, Im participating in a lifestyle, a grand
adventure, that I never would have thought possible. Yes, The Gary Halbert Letter has made me
a lot of money. Yes, The Gory Halbert Letter has made my business grow. And yes, The Gary
Halbert Letter has opened a door into possibilities that I only dreamed of before; and changed
my future forever.
Thanks.
Bill Myers
Editor - The Video Marketing Letter
This is a letter I sent to marketing guru Gary Halbert telling him how much I appreciated his newsletter
(The Gary Halbert Letter), and his book Maximum Money in Minimum time. Just four days after I
mailed the letter, Garys personal assistant called me and invited me to be their guest at an upcoming
marketing seminar that Gary was conducting. As their guest I would get in free, others paid $7,200!

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Testimonial Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Date
Gary Halbert
Suite 4
5701 Overseas Hwy
Marathon, Fl 33050
Dear Gary,
Thanks so much for your personal invitation for me to attend your upcoming Key West seminar
as your guest. To me, this is one of those once in a lifetime opportunities that should not be
passed up. So count me in - Ill be there!
In return for your generous offer, Id be very happy to produce a Gary Halbert guerilla video for
you (at no cost of course). You could use the video any way you choose - as a standalone
product; a premium to new subscribers, or a renewal gift. The per unit production cost of a sixty
minute video (including cover & artwork) is around $2.50. If you want to do a guerilla video,
give me a call and well schedule a shoot at your convenience. It should only take about half a
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day of taping, and I can fly my equipment down on just a few days notice.
Again, thanks for the invitation to attend your Key West seminar.
Sincerely,
Bill Myers
Editor - The Video Marketing Letter
P.S.

Ive enclosed a tape case that might give you some idea of how your video could be packaged.

This is the letter I wrote thanking Gary Halbert for the invitation to attend his seminar as his guest. In
accepting Garys invitation, I offered to video tape the entire seminar and suggested a way he could
use the tapes as a marketable product. I also enclosed a tape case that had a cover I created for the
soon-to-be released tapes of Garys seminar. When I got to Key West for the seminar Gary
introduced me to everyone and I was able to develop some long-term business relationships with
speakers and participants in the event.

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Testimonial Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)

This is a series of letters I sent to Jerry Buchanan, editor of TOWERS Club newsletter. Not only did
Jerry call me up, he offered to print information about me and my company in his newsletter so his
readers could contact me. This kind of exposure can be worth tens of thousands of dollars. Since first
writing Jerry, weve developed a good business relationship. I feel quite fortunate that when I need his
advice or help, all I have to do is pick up the phone and call him.

06/14/90
Jerry Buchanan
Towers Club Newsletter
POB 2038
Vancouver, WA 98668
Dear Jerry,
As a recent subscriber tote Towers Club Newsletter, I just want to let you know how much I appreciate
your work. Upon subscribing, I ordered the tape and the book, and found both to be worth much more
than the price.

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I have already put many of your ideas and suggestions into practice and found them to be quite
profitable.
Thanks for the opportunity of letting me be one of your customers.
Sincerely,
Bill Myers
P.S.

115

As thanks for your great information, I have signed you up to a complimentary subscription to
our newsletter, The Video Marketing Letter. Enclosed are a few past issues. I would love to
hear your comments.

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Testimonial Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
06/19/90
Jerry Buchanan
Towers Club Newsletter
POB 2038
Vancouver, WA 98668
Dear Jerry,
Frankly, Im overwhelmed. All the nice things you said in your reply letter. Sure, we get a lot of letters
from our customers everyday thanking us for our tapes and newsletter, but rarely do we get one from
one of the true geniuses of customer service, the one and only Jerry Buchanan (Im going to get that
letter framed!).
Thanks for your invitation to join the Towers Club Inner Circle. Of course I cant let this opportunity
to learn from you go by, so I have completed the acceptance card and enclosed it along with this letter.
Im looking forward to working with you.
Jerry, the written word has impacted society over the past 2,000 years, and it has been an open market
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to all comers. Anyone with a typewriter or a pen can get in. On the other hand, video, the most
powerful tool in society today, has been controlled by the few. And as such, reflects the agenda of
those few. But that is about to change. The doors of opportunity this new technology has created are
already open to those who know. And thats why Im doing the Video Marketing Letter; to spread the
word about the new technology that puts video production into the bands of the people.
Ive been publishing The Video Marketing Letter for one year as of this month. In that one year, Ive
built a mailing list of over 6,000 potential customers and currently have over 1,500 paying subscribers.
We receive 400 to 600 inquires per month about our tapes and newsletter. Our current one-year
subscription price is $45, but will soon go to $60. Each issue is published monthly and is mailed first
class.
Most people get involved with our newsletter through the basic Desktop Videotapes (Desktop Video &
the Amiga (or IBM), & Desktop Video for Profit). It is by watching these tapes that people discover
just how easy it is to produce quality videos using a home computer. The technology is here and it is
affordable, but most people have a hard time believing that they can produce their own how-to videos,
video documentaries, or even TV programs on a extremely low budget and still have quality results.
Our tapes let the secret out!
People are starting to realize that the next communications revolution will be with the guerilla videos
being produced by a new wave of information brokers. And thats where we come in. When people
buy our tapes (two for $50), they get a FREE six-month subscription to the newsletter. Since
beginning a year ago, weve found that we have an 89% renewal rate, with most customers spending
$150 with us in the first 12 months (for newsletter renewal and other videotapes we sell).
I also offer a FREE Desktop Video Telephone Hotline, where I get to talk to people all over the country
that are putting together grass roots video productions. I usually learn as much from them as they do
from me, including which local topics are hot, and which are not. I learn about sources of information,
people like you. And, I get to make good contacts with the people that will be driving the TV industry
a few years down the road.
To me, Desktop Video is more than a way to make videotapes, or make money. It is a real chance to
influence the direction of this country. Already, many of the subscribers of The Video Marketing
Letter are producing their first videos. Others are creating productions for local cable systems. Some
are even doing work for the networks.
Within a couple of years, many of my subscribers will be directly involved in the production of TV in
America, and I hope to have some influence with them. You know what kind of power TV has. Youve
seen what TV has done to our society. Perhaps by working for change from this direction there is a
way we can make a difference.
Back to your letter. Your comments on why I should offer back issues of the newsletter are very valid.
With the current issue I have enough to complete a book of the first year. I added a nice cover (like
Gary Halbert used on his Maximum Money book) and its at the printer right now.
Regarding your tape, usually tapes duplicated from VHS copies lose a lot of quality in the process.
Ive got equipment that restores much of the loss, and I used it to make a copy of your tape to check the
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results. The quality is not bad (certainly reproducible) but the not bad image may not be what you
want to deliver to your customers. It would only take a few hours to re-shoot this tape and make it
sparkle! Id be glad to assist you anyway I can. In the meantime, if you need copies, I have a complete
duplication setup here, and can turn out 200 copies a day).
Im taking some advice you had in your last newsletter - Im planning a trip to the Oregon Coast in the
next two weeks to scout a new location for my business. I think youre right about living in the
Northwest. Ive looked into other options including overseas, but the USA (even with all the problems)
still seems the best place to live. Ill call you before I leave and maybe we can get together while Im
out your way.
One final note, Im sure there is a way we can work together to help other people get involved with
producing and marketing their own videos. Since you have more experience in this area, Ill trust you
to come up with something that would work for both of us.
If you need to contact me, feel free to call me anytime.
Sincerely,
Bill Myers

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P.S.

Ive taken the liberty to make up a quick cover for your tape. A cover like this will help your
customers perceive the true value of the tape and adds little to the cost.

PPS

With your permission I will be letting my readers know about TOWERS CLUB USA in the next
issue of The Video Marketing Letter.

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Testimonial Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
07/17/90
Jerry Buchanan
Towers Club
P.O. Box 2038
Vancouver, WA 98668-2038
Dear Jerry,
Thanks so much for providing information about desktop video in your newsletter. The response has
been great! Ive talked to a lot of people who read Towers and they all have one thing in common - they
respect you and put a lot of faith in what you say. That really says something about the trust youve
built with your readers.
I have been so impressed with you and the Towers newsletter that I recommended it to the readers of my
newsletter, The Video Marketing Letter. I hope that my readers take the time to become acquainted with
Jerry Buchanan and Towers Club.
Heres something you might want to pass on to your readers...
Last month, I changed my inquiry response pack offer to reflect that with a paid subscription to my
newsletter, customers would receive, as a free gift, the two-hour tape Desktop Video for Profit.
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Previously, we had been selling the tape and giving the newsletter subscription free. To my surprise,
the response has been great. Apparently, people would rather pay for the newsletter and get the tape as
a free gift, than pay for the tape and get the newsletter free. Anyone publishing a newsletter might wish
to consider setting up a similar offer. Subscribe to the newsletter and get, as a free gift, a videotape on
the subject (incidentally, tape costs are less than $3.50 for duplicating and packaging). Its easy to
produce such a tape. Anyone with a camcorder can produce a simple, but informative tape (as long as
they work within their own limits). People who are hesitant to produce their own tapes might want to
use our Guerilla Video Producers Network referral service. We maintain a directory of video
producers interested in doing low-budget work for others and we are always glad to help people find
someone to assist them in creating their own video. There is no charge for this service.
For more information about the Guerilla Video Producers Network, people can call 1-501-321-1845.
Jerry, your test using your computer for word processing was interesting. But if youd like, I can take
your experiment one step further. If youll send me your newsletter on disk (in any format), Ill typeset
it using Ventura software, and print it on my laser printer. I can create any layout format you choose;
the one you are currently using is easy. Once this is done, all I have to do is pour in your data, and
print it. The finished product will be camera ready! And, Ill give you the template I created to
duplicate your format.
If youll send me your word processing data files, Ill turn around your document next day air UPS.
Now I dont do this for a living, but l think youd be surprised at how easy it is to take advantage of the
low cost tools of desktop typesetting and laser printing. And maybe some of your readers might want
to compare laser quality with typeset quality. If you want to experiment with this, just give me a call.
I just got back from my Oregon trip Friday morning. It was a whirlwind trip where we covered 6,100
miles in eight days. We saw all the sights - Mt Rushmore, Yellowstone National Park, Custers
Battlefield, and Wall Drug. But most impressive of all was Oregon. We traveled the back-roads, into
the high deserts, across the mountains, and then down the coast. It was great.
The trip was good for me. It gave me the opportunity to spend up to l8 hours a day thinking about what
I was seeing, how America was changing, and how all this tied in with the business of being an
information broker. Dining the trip I came up with ideas for new books, new newsletters, and several
good videos (Ive almost completed one book, and have started scripting a video).
Jerry, Im sure you realize the importance of getting away from the daily routine and being exposed to
new ideas and information. It is a necessary part of the creative process. I hope your readers know that
they must expose themselves to new situations and thought in order to grow. While the trip tired me
out physically, it renewed me mentally and creatively. I can see why people choose to live in the
Northwest.
I appreciate all the help and support you have provided.
Sincerely,
Bill Myers
P.S.
If you ever need anything I can help you with, (video work, loser typesetting, advice on
computers), please call me.
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Testimonial Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
08/21/90
Jerry Buchanan
P.O. Box 2038
Vancouver, WA 98668-2038
Dear Jerry,
Glad to see that everything worked out great during your bypass operation. And really happy to see
that you gave up smoking and other bad habits. We need you strong and healthy so you can keep
on giving us that good advice and guidance.
And again, thanks for the mention in your newsletter. Every time you mention my name, my phone
rings, and we get a chance to show someone else how easy it is to get started with desktop video.
The response Im getting from your readers reminded me of you. Ive spent a lot of money for
expensive display ads in national magazines, but I almost always get a better return on the dollar
from classified ads placed in publications that reach a narrow but specific market - like Towers Club
USA Newsletter.

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So, thanks for waking me up again. Heres an ad I would like to run for the next four issues.
Twenty-five words @ 95 cents a word, times three insertions, works out to $71.25 (fourth insertion
is free). Ive enclosed a check to cover the cost of the ad.
I would appreciate any advice you can give me to perk up the ad. I plan to use something similar in
other classifieds we will be placing.
Again, thanks for all the help.
Sincerely,
Bill Myers

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Testimonial Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
Date
Jerry Buchanan
Towers Club USA
P.O. Box 2038
Vancouver, WA 98668-2038
Dear Jerry,
I got your package today and I must say that the April/May issue of the TOWERS Club USA
Newsletter is the best and most powerful eight pages of marketing advice Ive ever seen in one place. I
think your readers will be very excited about what they see. And the new layout is really great. It
makes a good first impression and feels expensive and important.
Im so impressed with your current issue that I think the readers of my letter should see it. With your
permission Id like to encourage them to call you and get a free sample of your most current edition. I
think that almost everyone who sees it will want to subscribe. It really looks good!
Boy, I can sure empathize with your experiences in that electronics store. All that stuff on display and
youre at the mercy of salespeople who work on a commission and dont care if you get what you need.
Unfortunately, the only thing most salespeople know about video is the specific profit margin on a
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particular camera - what a nightmare.

But getting into video can be simple if you have good advice and the right equipment. Ask Vince
DeMeo. Hes 82 and has just finished his first full-length production. Its not an Oscar winner, but its
not bad either. If he can do it, anyone can. Jerry, if you really want to get into this a little deeper, I
would be glad to help. Of course, you may be better off time wise finding someone to do it for you.
Ive included a list of people in your area that might be of assistance.
By the way, most video cameras have simple adjuster rings on the eyepieces which allow anyone (even
people with glasses) to view a perfect image.
Video is a great way to reach new markets. Its a shame, but still a fact, that most people dont read
anymore. They rely on TV as their single source of information and entertainment. People like this
instant, already digested, information Since we probably cant change what 30 years of government
meddling has done to our education system, we have to live with the results, which means the
consumers of the 90s dont (or cant) read much anymore. If we want to reach them, we have to do it
over TV.
Ive been using something I call direct video as a way to find new customers for my newsletters. It is
just like direct mail, except I send them a videotape along with my mail pitch. Most people are quite
surprised to receive a free videotape in the mail, and they cant wait to see whats on it; so they watch
it, which is exactly what we want them to do. By watching our tape, they are getting our pitch. The
order rate has been phenomenal!
We are currently tying direct video with Jay Abrahams Protege list, and weve discovered that about
70% of the people who see the video end up subscribing to our newsletter and investing in other tapes
we offer. Ive enclosed a copy of the direct video we are doing for the Protege mailing. Please take the
time to view it, as its just 12 minutes long. I think youll find it quite interesting. Id be very happy to
make a tape just for TOWERS Club subscribers and send it free to anyone interested. The tape could
be a good way for them to see what direct video looks like, and at the same time further expose them to
the crazy adventure of video production
By the way, it costs about $3.00 (including shipping) to deliver a direct video to a customer. And, at
least in our first test, this is a bargain based on the response rate.
Yes, Karen Redpath is here in our offices. She and I are working on a joint venture that has a lot of the
insiders in the direct marketing business excited. It is an exclusive cruise seminar to be held this fall.
Well tell you all about it when everything is firmed up a bit more. Karen is still helping Gary (and
other people) with seminars, and she tells me the chances are good that I will be at the one in Los
Angeles in June. Of course, its hard to tell what Ill be doing, or where Ill be doing it that far ahead.
Almost every project Ive gotten into has taken me down paths I hadnt even considered before. Just
today Im working on a weekly TV show starring my video equipment (and me), to be broadcast over
satellite to all of North America. And then there are the guerilla TV commercials. Ive discovered
which provide a way to buy 30 second ad spots on CNN for as low as $1.00 a spot in selected markets.
This has proven to be a gold mine. Even in the small markets were testing we usually get four orders
each time we run a commercial. That means that each $1.00 spent in ads pays back about $120 in sales.
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Not too bad, huh?

Anyway, the phones here are ringing off the wall and Ive got to get back to work (thats the problem
with success, you never get the time to enjoy it). Ill call you later on in the week. Again, Im glad
youre well. It shows in your letter.
Sincerely,
Bill Myers
P.S.

125

The enclosed tape is a copy of our direct video promotion, and includes a guerilla TV
commercial we produced for Gary Halbert. If you need a commercial, call me and well do it
for free. If your subscribers want a commercial, its $518.20 for a 30 or 60 second spot for any
product that can be shipped via mail or UPS.

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Testimonial Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
02/07/92
Jerry Buchanan
TOWERS Club USA
P.O. Box 2038
Vancouver, WA 98668-9958
Dear Jerry,
Congratulations on another excellent issue of the TOWERS Club, USA Newsletter! I find that I get more usable,
down-to-earth ideas and direction from your letter than any other source. Your deep experience shows through in
each letter.
In your latest letter you mention that you might begin publishing Jerry Buchanans Soap Box Soliloquies. Well, if
you do, sign me up. I eagerly await the first issue.
Your insights into life, your personal comments, and your political arguments are always quite stimulating. And even
though I might not always agree with every word you write, I tremendously respect your willingness to express an
intelligent opinion - something that there is a real shortage of in this county.
The politically correct movement seems to be so intent on insuring that we are all equal, they are willing to force us
to think alike, even making it a crime to express opinions not correct. This legislatively mandated correctness has
reached a point where teachers are required to instruct elementary school children about alternate sexual lifestyles,

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but are forbidden to teach any kind of morality, including the difference between right or wrong. It is no wonder the
county has the problems we see all around us today. This county needs individuals willing to stand up and speak
their mind, even if their thoughts upset the politically correct crowd. So go ahead, write your newsletter. And sign
me up.
And again, thanks for doing such a consistently good job.
Sincerely,

Bill Myers

P.S.

127

Perhaps you should do your new newsletter on cassette. That way we can listen to it on our radio on our
way to work, instead of being force fed politically correct news.

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Testimonial Letters
Group III Productions
100 Bridge Street - #27
Hot Springs, AR 71901
(501) 321-1845
(501) 321-1429 (fax)
April21, 1992
Dr. Burton Elliot
The Arkansas Department of Education
4 State Capitol Mall
Utile Rock, AR 72201-1904
Dear Dr. Elliott:
Group III Video Productions would like to give oar full endorsement and support for the selection of Hot Springs as
the site of the Arkansas School of Mathematics and Science. The Hot Springs area offers many unique educational
opportunities as well as a good environment for learning.
Group III has gained national recognition as a company among the first to develop practical applications for leading
edge computer technology. We are heavily involved in the use of computers as communications tools, and we were
pioneers in the integration of personal computers with the production of educational videos by incorporating digital
animation and three-dimensional modeling.
At oar offices in Hot Springs, we have a complete television and video production studio we me to produce training
tapes on high tech subjects (including the rue of personal computers, video gear, and digital mixers. In recent
months, weve expanded into satellite transmission to broadcast our locally produced television show to all of North
America. In addition to our video production studios, we also maintain a complete state-of-the-art computer based
publishing lab. Combining computers, laser printers, and Windows software, we are able to produce and publish
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books, magazines, newsletters, and communication oriented graphics for local, national, and international clients.
Our staff has provided training in the application of computer technology to many clients, including Fortune 500
corporations, foreign governments, major universities as well as individuals. Should the Arkansas School of
Mathematics and Science locate here in Hot Springs, we would be more than happy to offer our services, as they
might be needed. For example, if students wished to become involved in setting up a computer lab, learning more
about the production of television, or even getting hands-on training in the practical application of digital animation
techniques, we would be glad to provide assistance.
We appreciate your consideration of Hot Springs as the location for the Arkansas School of Mathematics and Science.
We think it is an ideal place for this facility.
Sincerely,
Bill Myers

This is kind of like a reverse testimonial letter. Our city was a candidate for the placement of a special
school of science and mathematics and they wanted us to write a letter of support. We were told this
letter would be read by the Chamber of Commerce, most city officials, the state board, and lots of
interested parties. So, we wrote the letter explaining that not only did we support the school, we would
be happy to offer to teach some of the things we were doing. Several people who read the letter
eventually became our clients.

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10

Seminars

A good way for almost any business person to share their knowledge in their area of expertise is hold
a seminar or a series of training sessions. When you put on a good seminar you are providing
educational services that may not be available anywhere else. And generally the information you
provide in the seminar has tremendous value to seminar participants, primarily because you are
condensing down years of actual experience into a very short training session.
Seminars can be promoted in various ways; classified or display ads, radio or TV spots, or direct mail
campaigns. The method you choose usually depends on the nature and admission price of the event For
lower priced events of a general nature, youll probably want to advertise in the local newspaper, and
on TV and Radio. For higher priced events, you may want to use display ads and direct mail campaigns.
Over the past three years, weve conducted four high-priced seminars. We promoted these events with
highly targeted direct mail campaigns sent to very limited audiences. In every case, we were able to fill
up our events with mailings to less than 1,000 people. And thats for events with an admission price of
over $1,000 for four days!
Of course theres a lot more to putting on a seminar than just signing up participants. You generally
have to invite speakers, make arrangements for the meeting hail, make arrangements with the hosting
hotel, prepare an agenda, schedule special events, prepare name tags, develop hand-out material, and
make sure the audio video system work.
This can be a lot of work. But a successful seminar helps a lot of people, and can be quite profitable to
you and your business. In addition to the possibility of substantial monetary profit from the event, a
successful seminar will allow you to make contacts with people who can become great assets to your
business for years to come.
Plus, if you put on a great seminar, you can build a name for yourself, and a reputation of putting on
meaningful events and this will make it much easier to sign up participants and speakers for your next
event
Over the next few pages youll see the letters we developed to promote one of our seminars, the
material we developed to use during the seminar, and a direct mail letter we used to market the tapes of
the seminar to people who werent able to attend.
The following series of letters and documents were developed for the Direct Mail Boot camp we
conducted in the Spring of 1992.
For this seminar we arranged to have some of the legends in direct mail come to Hot Springs Arkansas
and spend four days teaching and advising participants on how to create successful direct mail projects.
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This was an extraordinary event, and we were able to pull it off with the letters and documents youll
see in the following pages (plus a lot of form cases and hundreds or hours of preparation.) Among these
letters youll see the direct mail piece we used to promote the event, letters to participants, letters to our
travel agent and the host hotel, an agenda for the event, a comment sheet, and finally the direct mail
piece we used to sell the tapes of the event.
If you are really-serious about making money in the nineties, read this...

On May 11 - 14, Ten of the Nations Most Successful Marketing Experts will Gather in Hot
Springs, Arkansas for a Very Special Purpose to Teach 50 People their Secrets of Making a
Fortune in the Direct Mail Business.
Those who attend will have the extraordinary opportunity to learn and consult with some of the
legends of Direct Mail including
Marketing Guru Gary Halbert.
This is your opportunity to join them.
Dear Friend,
Imagine being able to spend four days with some of the best direct marketing minds in the country, people whose
names read like the Whos Who of direct mail names like Gary Halbert, John Canton, and Carl Galletti.
Further imagine these experts have all come together for one reason to take the time to teach you the secrets
theyve used to make a fortune in direct mail.
Sounds interesting, right? Well, let me assure you that this once-in-a-lifetime opportunity to learn from the Masters
of Direct Mail will be more than just interesting. It could be the turning point in the lives of those who participate.
Because they will be taught the ultimate skill How To Earn A Good Income Anywhere, Anytime, By Developing
And Following Through Direct Mail Projects.
The people who come to this event are going to have the unparalleled opportunity to spend four days in the
company of the brightest, most gifted, direct mail experts and copywriters alive today. These Princes of Print
have been convinced to take time away from their very busy schedules to come to Hot Springs for one specific
purpose
To Provide Personal Training To A Few Very Lucky People Wanting To Learn The ART Of Producing MoneyMaking Direct Mail Projects.
But wait a minute! What do we mean by Direct Mail?
Well, in the context of this seminar, direct mail refers to the process of selling a product (or products) by sending
sales letters to prospective customers through the mail. Many people refer to these sales letters as junk mail, but
not the people who use them. Because these junk mail sales letters produced more than 200 BILLION
DOLLARS in sales last year alone!!!
And Part Of That 200 Billion Dollars Can Be Yours!!!

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See, even if you dont have a product to sell, even if youve never sold anything, even if you know nothing about
direct mail, you can still get into this business and learn how to make large sums of money quickly. And you can
do it from anywhere in the country. You dont need to live in the big cities, you dont need a big office or any
employees or very much capital. In fact, all you really need is someone to show you how to do it right. After
that...
Youll Know The Secrets To Raising @@ 88,000 To @@ 880,000 Cash In Just A Few Days!
But dont get me wrong. Direct mail is not some Get Rich Quick scheme. It is a way of doing business. A way to
reach a huge audience of millions of potential customers without having to knock on a single door. Or to make a
single sales call. Its all done by mail.
And even a small success can reap huge profits. Profits that can change your life. But its not the money that
changes your life. Its the freedom that money gives. And, while many of us may have gotten into this business
for the money, we soon discovered that the real reward of success is...
The Freedom To Live Your Life As You Choose.
See, when you have money you dont have to depend on a real job. Or for someone else to support you. You gain
an air of confidence and a feeling of security that few people ever experience. And you become more aware of
how precious life really is (especially when you can afford to enjoy it). This is the real reward of success in direct
mail. True independence. But let me warn you it is a feeling that once tasted is hard to give up.
OK. Heres An Example Of How Easy It Is To Make Big Money With A Direct Mail Project.
Lets say youve identified a group of people who want to buy a specific product they cant find in their local
market. You contact the manufacturer of the product and he agrees to sell you the item (which has a retail price of
$269), for the wholesale price of $129. This means you will earn $140 profit for each sale of the item you make.
And thats good.

Now lets say, you invest $485 to print and mail letters to 2,000 of the people you already
identified as wanting to buy this product. Assuming just 2% of these people respond to your
offer, youll sell forty units, and make a gross profit of $5,600 (40 X $140). Of course, after you deduct the
cost of the mailing, you end up with $5,115 net profit And even though thats more than a 1000% return on your
investment, you probably want to make more than $5,115 (Yes, youre one of the greedy ones.)
Anyway, to make more money, you just mail more letters.
If you mail another 20,000 letters, and get the same 2% response, your profits go up to $51,000!!! Again, not bad,
especially since you probably made it all in less than 11 days!!! (The time it takes to mail a letter, get an order and
process it.) But this is just the tip of the iceberg. You could mail 200,000 letters and perhaps make $510,000. And
you could keep mailing until you either ran out of names to mail to or got bored counting your money. (Dont
laugh, most people stop mailing before they run out of names.)
Anyway, the secret to success here is to...
Identify a market of customers who want and have the ability to buy a specific product.
Create the right offer that will make customers want to order the product from you.
And finally, follow through with the mailing and order processing.
It sounds easy. And when you do it right, it is. Of course, doing it right means putting all the little pieces together
just the right way. And thats what youre going to learn at our Direct Mail Boot camp. That, plus a whole lot
more, inc1uding

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How to find the Ultimate Direct Mail product for your market (and how to get manufacturers and distributors to
send you free samples of products they want you to sell).
How to write a killer direct mail offer that will Make People Want To Send You Money!!!
How to Avoid The Really Dumb Mistakes behind almost all direct mail failures! (This alone can assure you of a
100% better chance of succeeding.)
How to find Start-up Capital And Complete Financing for any direct mail project!
How to find names, addresses and spending habits of the group of people Most Likely To Want To Spend Money
With You!
How to Master The Mechanics Of Producing A Direct Mail Offer That Really Works!
How to use Premiums and Free bonuses To Boost Your Sales Through The Roof. (And why the best premiums
probably wont cost you a dime.)
How to use Magic Words in your offer that can dramatically increase your response rate!!! (And why to avoid
using certain words and phrases that will kill sales.)
How to estimate the profit potential and risk of any direct mail offer, and know in advance which ones will be BIG
Winners before you invest a single penny!!!
How to use the Post Office for Maximum Effect!!! (Includes techniques to disguise bulk mail, getting the best
postal rates, and timing your mailing for best response.)
How to use Printing Services to get the most out of your mailings (and how to get your printer to agree to
underwrite most of the start-up costs of your next mailing).
How to put your Direct Mail Order Entry and Product Fulfillment System on Full Auto Pilot!!!
(How to get orders taken, charge cards processed and products shipped the no-pain way.)
What you might do to Protect Yourself Legally before you start any direct mail project!
How to develop a strategy to generate at least $100,000 In Profits Over The Next 180 Days!!!
Youll learn all this, and as I promised, a lot more. And youll learn it from real Pros. People who know how to do
it right, and who have a proven track record of...
Raising Huge Sums Of Money In Just A Few Days
With Direct Mail Projects Theyve Created!!!
These experts, the ones who will be teaching at this direct mail boot camp will include...
Guru Gary Halbert - Yep, the one, the only, the real Gary Halbert in all his glory is going to be here. And hell
be doing what he is famous for astounding you with his genius - like ability to come up with crystal clear solutions
to almost any marketing problem.
John Carlton - Johns the guy who wrote many of the direct mail offers for Howard Ruff, Gary North and Lee
Euler. His work really pulled for these guys and gained him fame as a world class copywriter. Hell amaze you
with his slant on reality.
David Deutsch - Davids an award winning mainstream copywriter from one of the finest advertising houses on
Madison Avenue (Ogilvy & Mather). Working freelance now, his copywriting and promotional genius has
attracted the attention of many Fortune 500 clients.
John Eger - John is one of the nations most brilliant marketing strategists. He and his partner Phil Kratzer (who
will also be at the seminar) place more classified ads than just about anybody in the country, and through their
work they know whats selling and whats not, and probably know more about which words work (and why) than
anybody else in the business.
Carl Galletti - Carl is one of the best freelance direct-mail copywriters alive today, a member of the elite group of
people considered copywriting geniuses. More than just copywriting, Carl also understands the relationship of

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how words must look on paper to sell. He can show you how to increase response to almost any letter just by
changing the mechanics.
Lisa Morrice - Lisa is president of On Target Communications, a marketing firm specializing in public relations
and direct response methods. Not only is she a great copywriter, but she can also turn out books on almost any
subject you wish to market A tremendously talented person who can show you how easy it is to create the
ultimate product for your market.
Karen (Redpath) Myers - Many of you may remember Karen from the two years she spent working down in the
Keys as Gary Halberts personal assistant Karen is a veritable wail ting rolodex. She personally knows just about
everyone whos done anything in direct mail; she has organized massive mailings and set up complete order
processing and fulfillment systems, and through her network of contacts she can get just about anything done.
Plus, shes married to me...
Guerilla Bill Myers - Im probably one of the laziest guys youve ever met I didnt used to be, but since Ive
learned how easy it is to make all the cash I need with direct mail projects, I find I have no use7 for a real job.
Now I just spend a few hours a week thinking about new projects, and every few months I put one together to
create a fresh cash flow. Its a tough life, but somebody has to do it. But with a little practice, I bet you too can
learn to be lazy and like it!
Mystery Guests - Theres going to be a few other big guns here, but since Im having to write this letter before
they confirm, Im not going to reveal their names here. Still, you can be sure youre going to get to work with
people who are legendary in this business.
And all these people will be in Hot Springs for one reason
To Teach You The Step By Step Procedures The Experts Use
to Create A Successful Money Making Direct Mail Project!!!
Of course, therell be a lot more than the lectures, training sessions and workshops. Youll be given plenty of take
home reference materials including books, video tapes, sample direct mail offers, even computer software
thatll greatly increase your chances of making money when you get home. And well even provide you with
sources for some of the best direct mail products!
Plus, youll be given time to speak privately with the experts. To get advice or suggestions on how to get your next
project off the ground. Youll make connections with people who will remember you and be able to help you in
your future efforts. And just to be sure everyone gets to know each other, weve arranged some pretty interesting
class projects and relaxing after-class adventures run and around the world famous Hot Springs National Park
here.
Now here is the part youve probably been wondering about - the cost. Normally an event with this caliber of
people providing training on this particular subject would have an admission price of $6,000 or more. Its true.
Gary Halbert charged $6,950 for his last seminar and had no problem filling it. And, those who attended agreed it
was worth every penny. But A lot of people who need the kind of information and training we will be providing simply dont have $7,000 to
spend. And people who do may be reluctant top with that kind of money in the current economy. So, just this one
time, were going to reduce the price of this $6,000 seminar to $1,395!!! And to make it even more fair, each paid
attendee can bring one guest FREE!!
But if you want to come, to experience this life-changing event, you must call and reserve your seat right now. We

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are limiting participation to just fifty people so we can offer personal attention to everyone. And at this price, seats
will fill quickly.
To take advantage of this extraordinary opportunity, you must reserve your seat today by calling our offices at 1501-321-1845. (Yes, you can use your Visa, MasterCard, or American Express to hold your seat.)
This is one of those rare opportunities that can change your life. I hope you can make it.
Sincerely,
Bill Myers

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P.S.

We are holding this event at the world famous Arlington Resort Hotel and Spa nestled in downtown Hot
Springs, Arkansas, a stones throw from Hot Springs National Park During your stay youll enjoy clean,
clear mountain air, exploring the shops of the historic downtown area, and dining in your choice of
excellent restaurants. And after a long day, youll be able to join everybody for a soak in the
mountainside pool and hot tubs. (Plus; youre sure to appreciate how far a dollar goes in our little town
here.)

P.P.S.

This is your chance to get involved in an adventure that can change your life. Youll be able to meet and
work with the real gurus of direct mail including Gary Halbert, John Carlton, David Deutsch, John
Eger, Phil Kratzer, Carl Galletti, Lisa Morrice and Karen and Bill Myers. And youll get to see firsthand
the lifestyle these people have carved out for themselves. A lifestyle you could be living.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)
April 28, 1992
Dear Mr. Catricala,
This is confirmation that you have been accepted to participate in Group Ms Direct Marketing Boot camp beginning
Monday, May 11, 1992, and ending Thursday evening, May 14. The boot camp will be headquartered in the Crystal Ball
Room at the Arlington Hotel in the center of the historic district of Hot Springs National Park, Arkansas.
All of the boot camp attendees and special guests will be staying in the spacious, elegantly-appointed rooms available at the
Arlington. We have arranged a special room rate of $65 per room for two people or $55 per room for single occupancy.
There are also fabulous Suites available on request.
To insure a room we suggest you to call the Arlington immediately on receipt of this letter and make your reservation. Be
sure to mention the fact that you are attending Group Ms Direct Marketing Seminar to get the maximum discount. The toll
free telephone number is 1-800-643-1502 (or 1-501-623-7771 inside Arkansas). We have enclosed a brochure on the
Arlington so you can see how unique and fabulous this hotel really is.
If you are traveling to Hot Springs by air we recommend you schedule your trip so as to arrive on Sunday, May 10, and
plan to stay in town until the following Saturday. This will allow you the maximum discounted airfare, and give you plenty
of time to enjoy the adventures our National Park has to offer.
If you fly with a commercial airline, you will fly into Little Rock and then travel to Hot Springs by auto, approximately 50
miles into the mountains. (Weve found you can get great airline discounts from a company called Travel Bargains 1-800872-8385.) A shuttle is available for those not wishing to rent cars, and the Arlington Hotel is within walking distance of
most of the special attractions you will want to see while you are here.
Hot Springs is a great place to bring your family. There are always lots of things for them to do while they are here, and
remember you are welcome to bring one guest into the seminar with you. But if you do decide to bring a guest please
make sure you register him or her with Sissi as soon as possible.
We will have a package of information waiting for you when you check in at the Arlington. If you have any questions, or
need any assistance in making travel arrangements or booking accommodations, dont hesitate to call Sissi at 1-501-3211845.
Sincerely,
Bill Myers

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P.S.

May is Spring here in Arkansas and traditionally the weather will be delightful with sunny days in the 70s and
80s and cooler temperatures at night. The dress code is informal for your maximum comfort.

P.P.S.

This is your chance to meet and work with the real Gurus of direct mail, including Gary Halbert, John Carlton,
John Eger, Phil Kratzer, Lisa Morrice, David Deutsch, Carl Galletti and Karen and Bill Myers.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

May 1, 1992
Dear Mr. Bernstein,
Just a short note to update you on the upcoming Direct Mail Boot camp.
First, I want to let you know this event is turning into The Direct Marketing event of the year! After we announced that
Gary Halbert, along with several other heavy hitters of direct mail would be here, many other players in the industry
decided they didnt want to be left out.
So, along with the experts we named in our previous letter, youll get a chance to work with and learn from several others,
including Ted Nicholas, a remarkable man who has sold over 200 million dollars of his own products through direct mail
and magazine ads.
This is really going to be a once in a lifetime opportunity for us all to meet and rub elbows with the whos who of the direct
marketing world. Im really excited that you and I are going to be a part of it.
OK, a few notes to make your trip easier.
If you are flying in and are not renting a car, you need to know the airport shuttle does not run after 8:00 P.M. If your flight
comes in late, you need to make arrangements to get to Hot Springs. You can rent a car from Thrifty for under $40 a day,
and their office at the airport stays open 24 hours a day. Or if you choose, you can take a taxi, itll cost about $60 to get to
Hot Springs.
A reminder about the weather in Hot Springs in May. Normally the temps will range from the low sixties to the high
eighties. Of course, there is no such thing as normal weather in Arkansas, especially in the spring. Dress casual for the boot
camp, bring leisure clothes for your free time, and dont forget your swimsuit (for the meetings in the mountainside hot
tubs).
If you are currently working on a marketing project, or have a product you are planning to market, this is a good
opportunity to have your ideas reviewed by the experts. You may want to bring some of your work or your product along
for this reason.
When you check in at the Arlington, there will be a packet of additional information waiting for you. In the meantime, if
you have any questions, dont hesitate to call our offices.
We are looking forward to your arrival here in Hot Springs.
Sincerely,
Bill & Karen Myers

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

Attention: Aline
Palm Travel
Fax# 305-948-6000

Listed below are the names of the people who will be contacting you to make travel arrangements
pertaining to Group Ms seminar being held in Hot Springs, AR May 10 through May 16:
Gary C. Halbert
David Deutsch
Carl Galletti
Lisa Morrice
John Canton
These people will be flying into Little Rock from domestic destinations nationwide. Group M will
accept the charges for their flights on the following credit card:
AMEX Optima William H. Myers
Please let me know who these people should ask to deal with when they call to make their individual
reservations and I will pass the information along to them with your telephone number.
As each individual calls to make reservations please call us to confirm the dates of the flight and the
person involved.

Thank you,
Karen Myers

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

ATTN: Bill Boughton

Arlington Resort Hotel & Spa
PO Box 5652
Hot Springs National Park, AR 71901
Dear Mr. Boughton:
Listed below are the names of the VIPs and guest speakers who will be attending Group Ms seminar
being held at the Arlington May 11 through May 14:
Gary C. Halbert (Complimentary Suite #443)
Karen Myers/Bill Myers
David Deutsch
Carl Galletti
Lisa Morrice
John Canton
John Eger/Phil Kratzer
These people will be arriving in Hot Springs from domestic destinations nationwide on May 10 and
will be contacting you individually to confirm their arrival and departure dates.
Please use the following billing information to reserve and pay for all of their room charges. Incidentals
will be taken care of by the individual.
AMEX Optima#

William H. Myers

Please guarantee that Gary Halbert is placed in the complimentary suite that you have made available to
Group M (Ste# 443 as assured on form# 67254).
Thank you,
Karen Myers

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

Welcome to Hot Springs and the Direct Mail Boot camp!

Were glad you made it.
Now that youre here, there are some things youll probably want to know. First, the Direct Mail Boot
camp begins Monday morning in the Crystal Ballroom on the second floor of the Arlington Hotel.
Youll want to come to our registration area (in front of the Crystal Ballroom) between 8:20 a.m. and
8:45 a.m. to get your name tags, course materials and seating assignments. Dress forte boot camp is
extremely casual.
Between now and then, youll probably want to rein and recover from your trip. The Arlington is great
place for relaxing. If you feel adventurous, you may want to explore the National Park located right
outside the hotel in the historic area of downtown Hot Springs. It is a great place to get out and walk in
the fresh air and see the sights.
For the more adventurous, there are Duck tours , trolleys, even a mule-line that can take you out to
attractions beyond walking distance. If you feel like shopping, you may want to visit Hot Springs Mall
or the Outlet Mall. Both are about seven miles south of the Arlington and are serviced by city buses.
There are plenty of restaurants within an easy walk of the Arlington, all are quite affordable and are
safe places to eat. For breakfast, your choices include the Venetian Dining Room in the Arlington, Cafe
New Orleans, The Pancake Shop, and the Colonial Pancake & Waffle House just North of the
Arlington on Central Avenue.
Be sure to prepare yourself mentally for the Boot camp. Pursuing Direct Mail as a career is a true
adventure and the Boot camp is going to show you how to do it right.
Were glad youre here.
Bill & Karen Myers
P.S.
Be sure to check out the Mountainside Hot Tub and the mini-shopping mall on the ground
floor of the Arlington.

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Direct Mail Seminar Agenda

Arlington Hotel Crystal Ballroom May 11 - 14, 1992
Monday
8:45 - 9.00
9:00 - 9:50
10:00 - 10:50
11:00 - 11:50
11:50 - 1:30
1:30 - 2:00
2:00 - 2:50
3:00 - 3:50
4:00 - 4:50
5:00 - 5:50
6:00 - 7:00
7:00 - 7:15

Tuesday
8:00 - 8:30
8:45
9:00
11:00
2:00 - 5:00
9:00 - 6:00

Wednesday
8:00 - 8:30
8:45
9:00
11:00
2:00 - 5:00
5:00 - 6:00

Thursday
8:00-8:30
8:45
9:00
11:30
2:00-5:00
5:00-6:00

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Bill Myers - Introduction Direct Mail as a Career and Lifestyle

Ted Nicholas What Success Means
Karen & Bill Myers - The Mechanics of Direct Mail
David Deutsch - The New Marketing Realities
Lunch
John Canton - Selling it with an Attitude
Lisa Morrice Developing the Offer and Writing the Direct Mail Piece
Carl Galletti Computers, Catalogs, and Products
Karen Anderson - Using Lists to Find Customers
John Eger Lead Generation Through Classified Ads
Gary Halbert - Guidance from the Thence of Print
Bill Myers - Wrap Up
After Dinner Meeting at Mountainside Hot Tub (optional)

Developing a Complete Direct Mail CampaignPhysical Product

Early Morning Walk Through the National Park (optional)
Introduction & Class Project Assignment
Defining the Target Market Who do we want to sell to?
Defining the Product What does our market want to buy?
Developing the Offer, Copywriting, Printing Out the Final Product
Preparing the Mailing and Handling Orders
After Dinner Meeting at Mountainside Hot Tub (optional)

Developing a Complete Direct Mail Campaign Catalog

Early Morning Walk Through the National Park (optional)
Introduction & Class Project Assignment
Defining the Target Market Who do we want to sell to?
Defining the Product What does our market want to buy?
Developing the Offer, Copywriting
Preparing the Mailing and Handling Orders
After Dinner Meeting at Mountainside Hot Tub (optional)
Developing a Complete Direct Mail Campaign Informational Item
Early Morning Walk Through the National Park (optional)
Introduction & Class Project Assignment
Defining the Target Market Who do we want to sell to?
Defining the Product What does our market want to buy?
Developing the Offer, Copywriting

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6:00

Preparing the Mailing and Handling the Orders

Closing Ceremonies

* This schedule is flexible and subject to change. Announcements regarding the scheduling of informal
workshops on specific subjects will be made each day.
For your convenience our staff members are available to assist you. Jim Powell will be coordinating things
at the Arlington Hotel, and Sissi Hazier will be handling everything at our downtown offices (321-1845)
located at 321 Quachita Avenue.

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DIRECT MAIL BOOT CAMP 92

Congratulations, You have just survived the Direct Mail Boot Camp and having lived to tell the tale we would like to hear it !!!
1. Comments on speakers from Day One (Listed in order of appearance):
Ted Nicholas (What Success Means)

Bill & Karen Myers (The Mechanics of Direct Mail@@)

David Deutsch (The New Marketing Realities)

John Canton (Selling with an Attitude)

Lisa Mornice (Developing the Offer)

John Eger (Lead Generation Through Classifieds)

Gary Halbert (Guidance From the Prince of Print)

2. Was there anything you would have liked to see included in the Camp?

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3. Please add any comments to help us review the week.

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I WAS HELD HOSTAGE FOR 4 DAYS BY THE SHARPEST

MINDS IN DIRECT MAIL!
And when it was over, I didnt t want to leave. I had learned the ultimate skills like - how to make
real money anytime, anywhere. All my fears about not knowing what to do were gone. By day four, I
had the formula down; I knew how to do it right and even before I got home from the seminar, I had
started a major direct mail project which may end up earning me $20,000 this month!
Dan Reynolds
Harrison, Arkansas

Dear Friend,
Everything you have heard about the Direct Mail Boot camp is true.
Even the stories about what Gary Halbert did in the Al Capone suite at the Arlington Hotel are true. (Yep, Gary
would have made Big Al Proud)
But the biggest story of all is what happened to those of us who participated in the boot camp. We learned the
ultimate skills like
How To Make a Good Income Anywhere, Anytime,
By Developing and Following Through Direct Mail Projects!!!
Its true. No matter who you are or where you live in this country, you can learn how to make a good income
doing nothing but coming up with and rolling out direct mail projects. And its an easy business to get into. You
dont need an office or storefront, you dont need retail clerks or salespeople, you dont need a heavy investment
in inventory. In fact, all you need to get into the direct mail business is to...
Start Mailing Sales Letters!!!
Of course, just because you start mailing letters, doesnt automatically mean youre going to make money. Thats
because success in direct mail is kind of like baking a cake. To bake a cake, you use a recipe, put in all the
ingredients in the right order, pop it in the oven, and you end up with a cake. But try to make that same cake
without a recipe, and chances are youre not going to end up with a cake at all. In fact, youre probably going to
end up with one heck of a mess!
And its the same way with direct mail projects.
If you try to make money in direct mail, and dont know or dont use the Recipe for Success in Direct Mail (the
recipe revealed by the experts at The Direct Mail Boot camp) youre probably going to have the same kind of
success rate youd have if you tried to bake a cake without a recipe. Just about zero. (And youd still end up with
a big mess on your hands.)
But if you know, and use, the amazingly simple, straightforward Recipe for Success in Direct Mail (as revealed at
the Direct Mail Boot camp), youre going to discover it is easy to make money with direct mail ventures. And its
easy to pursue a lifestyle where all you do is come up with, and follow through on, direct mail projects. Its a real
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adventure, and an adventure that can make you rich, if you know the recipe for success!
And that was the purpose of the Direct Mail Boot campto bring together the best minds and top performers in
the direct mail business for four solid days, so they could teach the Recipe for Success in Direct Mail to others.
And thats exactly what they did.
Some of the experts who participated in the boot camp were...
Gary Halbert:
Ted Nicholas:
John Carlton:
John Eger:
David Deutsch:
Carl Galletti:
Lisa Morrice:
Phil Kratzer:
Karen Anderson:
Bond Halbert:
Guerilla Bill
& Karen Myers:

Whose clients eagerly pay him $15,000 an hour for his marketing advice!
Known as the most successful Magazine Advertiser in the Country!
One of the best copywriters alive today, known for getting results!
Co-owner of National Response Corporation; places 4,000 ads a week!
Ex-Madison Avenue Copywriter, now highly in-demand freelancer!
Direct Mail Catalog Expert, President of Lord & Collins!
President of On Target Communications, specializing in direct response!
A brilliant marketing strategist, involved in two-step marketing, 900 numbers!
List broker specializing in joint ventures and endorsed mailings!
Another Halbert (Garys son) with the gift of marketing brilliance!
Known for their low budget projects that net high returns!

This amazingly talented group of people, all of whom make a living in some aspect of the direct mail business,
came together for the first time ever for a single purpose ...
To teach Direct Mail Boot camp Participants everything they knew
about creating successful direct mail projects!!!
And instead of just giving speeches, they spent four days demonstrating how to create successful projects in a
logical, step-by-step process. Starting at the beginning with the very basics, and sequentially working through each
step in the entire process. Everything was covered, but just to be sure everybody got it, the experts actually...
Came Up With A Direct Mail Project And Developed It
From Beginning To End Right There In The Boot camp!
A complete project. From start to finish. From coming up with the idea, to defining the market, to creating the
product, to developing the offer, to getting it all down on paper, even to mailing and taking orders. They did it all!
And in the process, they revealed the recipe; the template for success in direct mail. And until you see it for
yourself, youll never believe how easy it can be for you to make good money in this business (as long as you
follow the proven formula).
Here are just some of the things the experts taught us:
Why it is so important to Define The Market First, before you come up with the product. (Most people come up
with a product, and then ask Who can I sell it to?. Thats the wrong way.)
Where to find the Ultimate Market to sell Direct Mail Products To. (And how to know beforehand if the people
you are mailing your letter to are in the position to buy from you.)
How to find the Ultimate Direct Mail Product for your market (And how to get manufacturers and distributors to
send you free samples of products they want you to sell)

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How to Avoid The Really Dumb Mistakes behind almost all direct mail failures! (This alone can assure you of a
1000% better chance of success.)
How to find Start-Up Capital and Complete Financing for any direct mail project!
How to find names, addresses and spending habits of the group of People Most Likely To Want To Spend Money
With You!
How to write a killer direct mail offer that will Make People Want To Send You Money!!!
How to Master the Mechanics of Producing a Direct Mail Offer that Really Works!
How to use Premiums and Free Bonuses to Boost Your Sales Right Through The Root. (And why the best
premiums probably wont cost you a dime.)
How to estimate the Profit Potential and risk of any direct mail offer, and How To Know In Advance Which
Projects Will Be Big Winners before you invest a single penny!!!
How to Use the Post Office for Maximum Effect!!! (Includes techniques to disguise bulk mail; getting the best
postal rates and timing your mailing for best responses.)
How to acquire the mail order rights to Best Selling Books and Videos for as little as $250!!!
How to get a Print Shop to agree To Underwrite Most Of The Stan-up Costs Of Your Next Direct Mail Project!
(And how to use printing services to increase your response rate.)
How to put your Direct Mail Order Entry and Product Fulfillment System on Full Auto Pilot!!! (Get orders taken,
charge cards processed and products shipped without your involvement!)
What you must do to Protect Yourself Legally before you start any direct mail project.
A strategy to generate $100,000 in 120 days starting with just a $600 investment!!!
The experts showed us all this and more! And they presented it in a way that made it easy to follow and simple to
understand. More importantly, we learned success in direct mail can be almost automaticif you follow the
recipe! The same recipe being taught to us by people who were actually doing what they were showing us how to
do, and that was...
Raising Huge Sums of Money With Direct Mail Projects!!!
But you know, its funny. All the experts kept talking about was how they werent in direct mail for the money,
instead they were in it mostly for...
The lifestyle that haying money permits them to live.
Its a strange way of thinking about money, but I guess theyre right. Its not so much the money thats nice, its
what having money allows you to do.
See, when you have money, you dont need a job, you dont have to work for anyone else. And not having to
show up for work every day frees up a lot of your time. Time you can choose how to use. Time to spend with your
family. Or on your hobbies. Or on an adventure. Whatever, The Choice Is Yours.

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But as the experts pointed out, having the choice to do what you want, and having the free time to do it, can
become quite addictive.
Once you taste this freedom, youll find it bard to go back to your old job. Youll never want to work for anyone
but yourself. And youll know why those who are doing it say a career in direct mail is the ultimate adventure!
Being able to come and go as you want, to travel, to spend time with your family, your friends, or to just sleep late,
are luxuries far more enjoyable than a big car or a fancy gold watch. (Or so say the experts.) According to them,
the real reward of success True Independence!
(And I always thought it was the money!) Anyway, listening to these successful people talk about their lifestyles
was fascinating. And it made us realize that money isnt the goal. Money just provides a means of reaching many
different goals, goals as different as the individuals who set them. (But money is not a bad thing.)
There is something that money brings, though. Something that none of the speakers actually talked about, but
something that could be seen in all of them. There was an air of confidence, a feeling of security, maybe even an
inner peace that made these people stand out in a crowd.
But maybe it wasnt the money, maybe it was the knowledge that they had discovered a way to live well., no matter
what happened in their lives. They knew that anytime they needed money for anything, all they had to do was follow
the recipe for success in direct mail. And in a few days, money would start filling their mailboxes.
A surprising thing about these experts is that they werent at all hesitant to share the techniques they had mastered.
They didnt hold back on anything, they told us everything, gave us advice and direction, and even told us about
their biggest mistakes. It was amazing...
They had discovered a way to escape
from the rat race, and didnt mind sharing the secret!
They were also honest with us. They told us direct mail is not some Get Rich Quick scheme. It is a way of doing
business. A way to reach a huge audience of millions of potential customers without having to knock on a single
door. Or without having to make a single sales call. Its all done by mail. (Which means you can launch projects from
your kitchen table.)
And, because you can reach so many potential customers inexpensively...
Even a small success with a direct mail project can reap huge profits!
You dont need a sophisticated operation mailing hundreds of thousands of letters a week. In fact, using the recipe
for success, you can earn $20,000 or more per month, doing small mailings into the right market. You can keep your
business small, yet still be able to make big money.
Another thing they taught was you dont need much money to get started (they really pounded this into our heads).
In fact, they all agreed that having too much money is one reason many people fail! The logic behind that statement
is surprising, but it turns out to be true.
Anyway, those lucky enough to attend the Direct Mail Boot camp realized very quickly that they were part of something
very special This was one of those amazing, profoundly life changing events you sometimes read about in the
biographies of people who have made it big. No doubt sometime in the future, when some successful person is asked
what was the turning point in his (or her) life, he (or she) will point to participation in the Direct Mail Boot camp.
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But not everybody could get in ...

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Unfortunately, not everybody who wanted or needed the kind of experience the direct mail boot camp provided was
able to attend. Some people, still stuck in the rat race, couldnt get away from their jobs. Others had prior commitments
they couldnt reschedule. And many just couldnt afford the thousands it would cost to fly to Hot Springs to participate
in this event for a week.
Even some of those who had the free time, the funds, and an open schedule, found they couldnt get in. To their
disappointment, they discovered that the limited number of open seats at this event filled up just days after it was
announced (but thats no surprise considering what was being taught, and who was teaching it).
Anyway, if you are one of the ones who missed out on this life-changing experience, and want the recipe for success
in direct mail, along with the private and confidential advice and direction from some of the best minds in the industry,
youre in luck!
See, everything at the Direct Mail Boot camp was professionally recorded onto broadcast quality video tape. And a
complete library of those tapes, along with ail the materials handed out during the boot camp, plus a printed summary
of the event, along with a step-by-step direct mail workbook, is now available to you.
And along with the tapes and hand-out materials, youll also receive
A Turn-key, Ready-To-Use Direct Mail Project,
along with the REPRINT and REPRODUCTION RIGHTS
of the book and video tape sold in the offer!
Well talk about that later, but first lets look at...
The Components of the Direct Mail Boot camp Experience
When we began putting this package together we wanted to include everything that made this event so important to
those who participated. And we also wanted to include some Free Extras that would make the home version of the
Boot camp Experience even more worthwhile. And this is what we came up with starting with
 The complete minute-by-minute, hour-by-hour, day-by-day video tape record of everything that went on at
the boot camp. Watching these tapes from start to finish is like having a front row seat at the boot camp. Shot
by video professionals with multiple cameras, youll feel like you were there! Youll see and hear every
speaker, every workshop, every presentation, every question asked and every comment made during the
boot camp. And for your convenience, the tapes are indexed by day and hour and subject matter. And for
review purposes, youll find each tape cover has a brief summary of the information found on that particular
tape.
Plus, along with the tapes youll get...
 The complete package of hand-out and reference materials used by the actual participants during the boot
camp. This includes many sample direct mail letters, special computer software to analyze direct mail projects,
sample press releases, review copies of several direct mail related newsletters, review copies of various
magazines, several catalogs of products suitable for direct mail, samples of mailing lists, direct mail how-to
video tapes, special books, and even product samples. Heres just a short list of some of the things youll
get...

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Direct Marketing in a Discretionary Economy video - learn how to sell even in bad times!

Review copy of Book Marketing Update newsletter - great info source on marketing books!

Review copy of Video Marketing Letter - recommended by all the top names in marketing!

More than fifteen catalogs packed with unusual products -full of great product ideas!

Review copy of Marketing Tools Alert - covers mail order software, databases; etc.

Review copy of The Numbers News - provides inside info on results of selected mailings.

Review copy of American Demographics Magazine - in-depth consumer & market research.

Mailers Software Catalog - best single source for direct mail software. CD ROMs, etc.

How to Form Your Own Corporation for Under $75 - Ted Nicholas bestseller.

The Direct Mail Toolbox - IBM compatible computer software you can use to perform breakeven analyses, pricing strategies; and profitability studies on any direct mail project Also includes
net worth, income making and budget modules.

A VHS video tape of Guerilla Bill and Karen Myers latest satellite home shopping show
(youll learn how you can get your own home shopping show up on satellite for as little as a
$125, and use your show to test market direct mail products like they do!)

Plus, a copy of the direct mail letters developed as class projects during the boot camp.

But thats not all. Along with all this, youll also receive...

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A Million Dollar Rolodex with the names, phone numbers and addresses of all the experts who participated
in the boot camp, plus other resources youll want to know about. This rolodex is actually on rolodex cards
you can add to your personal rolodex file.

A Million Dollar Resource Directory - Just like above but printed out on computer paper so you can use
it no matter where you are.

A Directory of Boot camp Participants - This directory has the names, addresses, and phone numbers of
people who participated in the live boot camp. As you view the tapes, and you hear comments and questions
from these people, you may find someone you want to network with. This directory gives you a way to
contact them.

A copy of Success in Direct Mail, A Common Sense Guide to Profits. The direct mail workbook designed
to give you the complete recipe to success in direct mail. Its full of vital information and has numerous
checklists that will help you insure your project is a success. Youll love the way its laid out. Its easy to

Unfair Advantage

follow, and youll use it every time you start planning a direct mail project.


A subscription to Myers Direct, the newsletter written by Guerilla Bill Myers specifically for those just
getting into direct mail. Here youll find the latest information on what is working, and what isnt and why.
Plus tips on equipment and software that will make your direct mail business more successful, and even
ideas for direct mail projects. Plus special features written by Karen Myers dealing with the mechanics of
direct mail, some of the lifestyle benefits, and tips on how to effectively operate a husband/wife direct mail
business.

The Unfair Advantage Letter Book with over 150 pages of tested letters, display and class4 fled ads,
press releases, TV commercial scripts; and day-to-day correspondence letters needed by most direct mail
businesses. This book was taken directly from the word processing files of a successful direct mail business
and includes almost all of the written correspondence from their first three years in business. It provides a
rare peek inside the private files of a successful, kitchen table, direct mail business. And it can provide you
with plenty of examples you can use in your business.

And in addition to all this, you get an Extra Special Bonus, exclusive to the home version of the Direct Mail Boot
camp Experience. A Bonus so unique, so special that by itself it is worth over $1,000! But its yours FREE with
the Direct Mail Boot camp Experience! Because...
One of the first things youre going to want to do after youve watched the boot camp tapes is roll out your own
direct mail project. So, just to be sure you have one, when you order the Direct Mail Boot camp experience, you will
get...
A COMPLETE, READY-TO-USE DIRECT MAIL OFFER!!!
Thats right, along with the complete set of tapes, and all the reference and resource materials, and all the other extras,
you also get a ready-to-use direct mail project with the REPRINT and DUPLICATION RIGHTS of the book and
video being sold in the offer!!!
This means that when youre ready to go to market with your first direct mail project, youll have one you can use.
And...
Youll have the DUPLICATION and REPRINT RIGHTS to the products you are selling. Which means when you roll
out this project, the money you make from it is yours! No royalties or fees to be paid to anyone ever! ! ! And even if
you decide not to use this project, You Still Have The Right To Use The Book And Tape Any Way You Choose!
Its Like Having Your Future Delivered To You On A Silver Platter!!!
Having the reprint and duplication rights means you can sell the book and tape individually, or you can package them
up with other products, give them away as premiums, or just keep them until you are ready to use them. You can even
turn this ready-to-use project over to your son or daughter and let them use it to build their college fund! Its up to
you.
Of course, there is no guarantee this project will make money for you. We have tested it, and it has (@@and sf11 is)
making money for us. But, there is no guarantee youll get rich with it.
One things for certain though, you wont have to pay any royalties or copyright fees to us or anyone else when you

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sell this product. You get to keep the profits, and youll only have to share them with Uncle Sams favorite nephew,
the IRS.
But before you start counting all the money youre going to make with this, theres something you need to know. We
are not giving this material away. In fact, even though this is an amazing offer, we dont expect many people to be in
a position to take advantage of it. And thats OK. Because this offer is not intended for everyone. So...
If you are broke, or down to your last penny,
or dont know where your next meal is going to come from,
or are mentally or emotionally disturbed,
then dont bother ordering the Direct Mail Boot camp Experience. It isnt for you. Or...
If youre looking for a magic pill to fix all the problems in your life,
or cant or wont follow instructions,
or dont want to listen to advice,
then this is not going to work for you either. Its not magic. Or...
If you are the least bit shady, and looking for a quick way to scam
unsuspecting little old ladies out of their life savings ...
Then look somewhere else. We dont want this kind of information to fall into your hands.
On the Other Hand, if you are looking for a path which can take you to the level of personal success and financial
rewards that you desire, a path that has proven to work time and time again for others, the Boot-camp Experience
might be exactly what you are looking for. Especially if you can afford to invest in your success.
Operating your own direct mail business offers you one of the most direct, hassle-free ways you can generate a
substantial cash flow quickly... if you know the recipe for success. And the complete Direct Mail Boot camp Experience
is the only opportunity of its kind for you to learn that recipe from some of the most successful names in the direct
mail business.
But its not free.
Its going to require an investment in money (to get the tapes) and time (to watch them). if you sincerely feel you can
make that investment, then read on. Ive got some good news for you.
By now you know the Boot camp Experience is more than a set of tapes. More than a library of carefully selected
reference and resource material. More than the 10 extra bonus items. And more than the reprint and duplication
rights to a tested direct mail offer you can use to start making money right away.
It is all these things and more.
And combined with your desire to live your life on your own terms, it can be...
The Total Learning Experience That Changes Your Life!

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Theres nothing quite like the feeling of success. And that feeling can be yours. It is within your grasp. No matter who
you are or where you live, you can have a profitable future with direct mail projects. And the Direct Mail Boot camp
Experience can be your launching pad.
OK. Lets talk a little more about the investment required. Tapes from other seminars of this caliber are usually priced
in the $2,400 range. And usually these tape sets are worth every penny of the asking price. But the problem is, not
everybody can afford to invest that kind of money, especially right now. Life has its demands, and many of those
demands are financial.
Still, an investment m ones future can sometimes be pricelessif only one can afford to make that investment. (Its
sad but truesome people cant afford to be successful). Anyway, if you can afford success, and recognize this as an
opportunity to fulfill your dreams, this is your chance to participate in the complete Direct Mail Boot camp Experience,
including...
 The Complete Set Of Video Tapes of the best minds in direct mail showing you how to do it right
 The Complete Set Of Handout and Reference Materials of resource and reference tools
 All the Extra Bonuses (The Unfair Advantage, the computer software, books, tapes, and more)
And
 The Ready-To-Use Direct Mail Offer complete with reprint and duplication rights, plus everything
else we mentioned in this letter...for $1,095!
Yes, thats a substantial investment, and obviously not for everyone. But the few who take this step will find the
rewards to be enormous. To reserve your Direct Mail Boot camp Experience use your Visa, MasterCard, or American
Express and call 1-501-321-1845.
This is a very rare opportunity for you to experience what others will just dream about. The freedom and financial
rewards of personal success. I hope you are able to take advantage of this. If you have any questions, dont hesitate
to call me. My office number is 1-501-321-1845.
Sincerely,

Bill Myers

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P.S.

Accompanying this letter are comments from people who participated in the Direct Mail Boot-camp
Experience along with some photos I thought you might be interested in.

P.P.S.

Weve covered a lot in this letter, and if you have questions about any of this, feel free to call our offices for
more information. Ask for Jim or Karen or @@ Sisal or me (Bill). We all participated in the Boot camp and
we can tell you more about what went on, and what is included with this package. Our office number is 1501-321-1845, and you can reach us there Monday thru Friday, from 8:30 AM through 5:00 PM (Central
Standard Time).

Unfair Advantage

DIRECT MAIL BOOT CAMP 92

321 Ouachita Ave. Hot Springs, AR 71901
Ph 501-321-1845

How would you like to spend four days with these guys?
(Pictured clockwise from center: Gary Halbert (with ball cap), John Canton, Karen Anderson, Bond
Halbert, Bill Myers, Karen Myers, David Deutsch, Ted Nicholas, Carl Galletti, Lisa Morrice, Ken Kerr,
Loretta IJuffy. Not Pictured John Eger, Phil Kratzer)
Gary Halbert (photo below) dazzles his listeners with advice on how to succeed in direct mail.
An appreciative audience (photo bottom left) listens intently as they learn the Recipe Of Success.

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Direct Mail Boot camp 92

What People are Saying About the Direct Mail Boot camp
Experience
Wed love to show you all the great comments written about the boot camp by participants, but room wont allow.
So, well just concentrate on what they said about Gary Halberts work during the boot camp, and their feelings
about the overall boot camp experience.

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This has been the best organize4 best researched and presented seminar I have ever been to. What I liked best
was that it actually covered the entire process of coming up with a mail order or direct mail project and putting it
together and into operation. There was no Pie-in-the-Sky. It was realistic Heres how to do it, ABC, lusts & bolts
type of information from the leading people in this field All teaching from years of actual experience.
Tim Y., Ottuinwa, IA
The very complex subject of Direct Mail laid out in a clear, simple, step-by-step system. So simple anyone can do
it! Great Job! If you cant take it from here and make a ton of moneyyou are beyond all hope.
Ken K., La Jolla, CA
The material I got was practical professional and astoundingly thorough. I expected the material to be good but
I never expected the amount of information I got Garys information was priceless
Chuck B., Atlanta, GA
Garys point-by-point explanation of how to construct an offer and where to get a product was exactly what I
needed. This was my first exposure to direct mail marketing and I have received so much good information that I
cant wait to get home and begin using it
Steve P., Harrison, AR
Gary Halbert s point-by-point explanation of how to construct an offer and where to get a product was incredibly
valuable. I hung on his every@@ ~rd... I cant wait to go home and try some of his suggestions.
Sandy L., Carbondale, CO
I hung on Garys every word. I cant wait until I go home and try some of his suggestions. Each day I went in I
thought the experts had shared as much information as they had then Id learn a whole ton of new stuff all over
againit was tremendous!
BA., Los Angeles, CA
Gary definitely lived up to his expectations.. . and then some!
E. T. W., Albuquerque, NM
As always. Gary kept everyone on-track and in-the-money. Anyone who follows his advice will make a fortune. I
couldnt believe the valuable secrets he received...
Carl G., Lawrenceviile, NJ
Great! Great! Great!... . Garys comments always seem so precise, right on target, and conclusive!
Dave S., Glenview, IL
Superb! Gary really knows his stuff He solved a major problem for me; it will cause me to make at least another
$100,000 this year!
Thomas G., Atlanta, GA
Those 4 days literally altered my entire thought process. There were no more fears about if what I was doing was
right or wrong.. . after 4 days I knew
Dan R., Harrison, AR
Superb! Literally hundreds of ideas which will make or save more than 10 times the cost of the seminar!
Thomas G., Atlanta, GA

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2
Unfair Advantage

- Shown on this
page Bill Stephens
(bottom left),
Karen Anderson
(center left), Dan
Reynolds (top
left), Gary Halbert
and Bill Myers
(top center), Bond
Halbert
(top
right), John Eger
(center right),
Ron
Beernan
(bottom right),
Ted Nicholas,
Lisa Morrice,
Loretta Duffy,
Bond Halbert,
Karen Anderson
(Center Photo)

Direct Mail Boot camp 92

Direct Mail Boot camp 1992 Produced by Bill Myers & Group M Video
Productions 321 Ouachita Avenue. Hot Springs, AR 71901
1-501-321-1845 Fax 1-501-321-1429

Opposite Page: - John Canton explains the unusual approach he uses to write award winning copy involving the balancing
of cold hard reality and magic (top left) David Deutsch takes a break after his spellbinding presentation on the new marketing
realities (top right). Lisa Morrice covering the basics of coming up with a profitable direct mail offer (middle left). Ron
Beeman directs the camera crew from his control panel (Bottom right). John Err talks about the three components needed
to take money in every direct marketing project (bottom left).
This Page: A team of the worlds best copywriters work together Mailbox, preparing to share the inside secrets that helped
him get $200,000,000 in sales (top right). John Canton and Karen Myers share a laugh with Gary Halbert as he prepares a
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direct mail offer for the class (bottom right). Karen Anderson shows boot campers where to find the best mailing
lists, and how to use them effectively (bottom left).

Direct Mail Boot camp 92

Top Center - Future Millionaires? Group photo of graduates and teachers of the Direct Mail Boot camp
1992. These guys should be able to keep the Post Office in Business!
Above - John Eger, Ted Nicholas and Phil Kratzer are all smiles after working for four days revealing
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the recipe of success in direct marketing to boot camp participants. Right - Guerilla Bill Myers who,
along with his wife Karen, was responsible for putting together The Direct Mail Boot-camp 1992. Bill is
shown wearing his Class II Kevlar bullet proof vest. The vest symbolizes the idea of building a bullet
proof direct mail business on a low budget.
The Boot camp was hailed as an extraordinary success from those tat participated in this once-in-alifetime chance to learn from the greatest minds in the direct mail business!

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

Dear Friend,
Congratulations on your decision to invest in The Direct Mail Boot camp Experience. As you apply the techniques youll
learn in this package, youll quickly discover why The Direct Mail Boot camp Experience can become the most important
investment in your future youve ever made.
There are several components to this package, and each and every one of tern is important to your success in direct mail. To
get the most out of the complete boot camp experience, we suggest you do the following.
1. First, watch all the tapes in the order they are presented. Youll want to take notes, and keep the reference material in
Box #2 close by so you can keep up with the tapes.
2. After you have viewed the tapes, take some time to digest what you have learned. As you think about all the
opportunities available to you, you should begin to set some personal goals on what you want to achieve with your
new knowledge.
3. With your personal goals in mind, look at the Turn Key projects available to you on the Options pages included in
Box #1. Evaluate how each project can help you gain experience and develop a cash flow, and then select the
project(s) you wish to pursue.
4. Complete the Choice form found in Box #1 and return this form to us.
5. Then, Apply What You Rave Learned! The choice of whether to actually roll out one of our projects, or to develop
one of your own is up to you. But no matter what you do, Do Something! The surest way to fail is to do nothing at
all.
In about 14 days, we will be sending you The Direct Mail Workbook and the Unfair Advantage Letter Book to help you get
your first project off the ground. In addition to these books, well be sending additional resource information and your first
copy of Myers Direct, the newsletter dedicated to helping you gain success in direct mail. This is just part of the continuing
support we will be supplying you.
If you have any questions about anything in this package, or anything you see or hear on the tapes, or if you need help getting
a project off the ground, dont hesitate to call us. Our office number here is 1-501-321-1845 (fax us at 1-501-321-1429). Wed
love to hear your comments.
Sincerely,
Bill & Karen Myers

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P.S.

Dont forget that your investment in this package is fully deductible from the admission price of the next Direct
Mail Boot camp which will probably be held the first quarter of 1993. Since these boot camps fill up quickly,
well be sure to give you advance notice.

P.P.S.

The Direct Mail Boot camp Experience will change your life if you let it.

Unfair Advantage

The following series of letters and documents were developed for the Guerilla Video Boot camp we
conducted in the Spring of 1991.
The purpose of this event was to give participants hands-on training in the use of professional video gear,
as well as training in the marketing of video products.
We assembled 10 top name speakers and trainers, over $100,000 of professional video gear, and signed up
forty participants for this unique event. Everything went as planned, and many of the participants signed
up for a second boot camp.
On the following pages youll see the direct mail piece we used to promote the event, letters to participants,
an agenda for the event, a comment sheet, and finally the direct mail piece we used to sell the tapes of the
event.

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The Video Marketing Letter

321 Quaduta Avenue
Hot Springs, AR 72901
1-501-322-2845
From:
Hot Springs, Arkansas
Friday, 3:30 P.M.
May 10, 1991
Dear Friend,
Im going to ask you a small favor.
Actually its not a big deal. I just want you to look at the pictures accompanying this letter, think about your future in
video production, and then decide whether you think corning to one of our Guerilla Video Boot camps would be
worthwhile. Then.., if you are even remotely interested in attending (or speaking at) an upcoming guerilla video boot
camp, please call Sissi Haner (yes, shes my office manager with the real sexy voice), and tell her you want more information about upcoming boot camps.
Why do I want you to do this? The answer is simple. You see, our first boot camp filled up within days of our
announcing it. Because of that, we scheduled another one to handle the overflow, and it also filled up almost as soon
as we released information about it. And we ended up with a waiting list of 27 very disappointed people.
Still, we werent sure how well the bootstrap concept would work. You really dont know about these things until
you actually do it. Anyway, everyone who attended our first one, attendees and speakers alike, agreed that the boot
camp was an overwhelming success. As a matter of fact...
By the final day of the boot camp, several of the attendees had already signed up to be on the waiting list for the next
one.., the experience was that valuable to them!!!
So, because the boot camp was such a success, and because the attendees as well as the speakers have encouraged
me to do so, Ive decided to schedule two more very special guerilla video boot camps. One in July (15 -18), and one
in September (16-19). Both to be held here in Hot Springs National Park; Arkansas.
But this time, things are going to be a little bit different. First of all, because of the personal nature of these boot
camps, Im going to limit them to just 16 people. And, Im going to invite even more speakers and workshop leaders
than I did before. And, Im going to have more video equipment at everyones disposal. Including at least five 3/4
editing systems.
And Ive decided that since Hot Springs is a National Park and a world class vacation destination, the boot camp
should be held in one of the world class vacation resort hotels here. Where every room is a suite with a private
balcony overlooking the lake. And where our guests can bring their entire families (at no extra cost) and treat them to
a vacation experience theyll long remember a vacation that includes the lakes, the mountains, the health spas and
the crystal mines, in a clean, crime free, safe environment. Here in Hot Springs, Arkansas
ONE OF THE BEST PLACES
IN THE WORLD
TO VISIT FOR BUSINESS OR PLEASURE!
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And because the boot camp is being held in such a nice place, and because of so many people finding out what
happened at the last boot camp, Ive been able to line up what I consider the best group of doers (people that actually
get things done) in the video and marketing field, and got them to agree to come share their secrets with you. People
~e...@@













Steve CanonVideo Producer for ESPN, RKO, NASA, Monster Truck Video
B. R. CoxScript writer and the voice of over 1,000 commercials and TV shows
Jason CrowYes, he is the world famous musician and Amiga graphics artist
John Eger Specializes in cost effective media placement, media connections
Joe ReinhardtOwns Composite Video, and is expert professional video equipment broker
John CookseyPerhaps the best guerilla video producer in the country, a real whiz kid
Joe MornHollywood quality video producer, credits include TV, videos, commercials
Peter RefeinerOwner of Intercomputing, expert on Amigas, Euro-marketing
Dan ReynoldsProduces own weekly TV program for cable, can show you how...
Shaun Kenny Produces home shopping show and news programs uplinked via satellite
Phil KratzerCreated National Response Corp., can show you how to market your tapes
Plus Ron Beeman (producer), Annie Cooksey (talent), Jim Powell (studio), Michael DeBuys (computer
graphics), and others (including some surprises).

Now, thats a crowd of talent. And when all these people get together for four days and share their ideas, techniques,
and secrets ... watch out. Powerful things are going to happen. Connections are going to be made. Joint Ventures
started. And careers made.
By now, you know all that. And you know these two boot camps will fill up quickly. Especially since Im going to
mail information about them to over 4,000 people. But, as a subscriber to The Video Marketing Letter, you get the
first chance to sign up. The price for either the July or September boot camps is $1,395 per person. This covers the
cost of admission to the boot camp, our reference tapes, our ready-to-use marketing materials, class handouts, and all
the materials youll use to complete the class projects. You are responsible for handling your transportation and
lodging costs (your special rate at the world class resort for you and up to four people is $65 per night).
These two boot camps will fill up quickly. And this will be the only information youll receive about them from me
unless you call Sissi today and tell her youre interested. Please let us know early so you wont be left out.
Sincerely,

Bill Myers

P.S.

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Take a good look at the faces of the people who attended the last boot camp. Take a look at all the things
we did, and the good times we shared. And then ask yourself, Is this what I need in my life? If the
answer is yes, call Sissi today at 1-501-321-1845.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

Dr. Bob Sklovsky

6910 SE Lake Rd
Milwaukee, OR 97267
Dear Dr. Sklovsky,
This is confirmation that you have been accepted to participate in Group Ms Guerilla Video Boot camp beginning Monday,
September 16, 1991, and ending Thursday evening, September19. The boot camp will be headquartered in the conference
room at the Lake Hamilton Resort and Conference Centre on the shores of Lake Hamilton just outside Hot Springs National
Park, Arkansas.
Most of the boot camp attendees and special guests will be staying in luxury suites available at the Lake Hamilton Conference
Centre. We have arranged a special room rate there of $65.00 per room. Up to 4 people per room at that price. We strongly urge
you to call in your reservation early to insure a room. Be sure to mention the video boot camp and Group M to get the
maximum discount. By the way, Ive enclosed a color brochure about the accommodations.
If you are traveling to Hot Springs by air, we recommend that you schedule your trip so as to arrive on Sunday, September 15,
and plan to stay in town until the following Saturday. This will allow you the maximum discounted airfare, and give you
plenty of time to enjoy the adventures our National Park has to offer. Even though the boot camp formally ends on Thursday,
we have planned a group excursion to the Crystal Mines on the following Friday for those who stay in town.
If you fly a commercial airline, you will fly into Little Rock, and then travel to Hot Springs by auto, approximately 50 miles
into the mountains. A shuffle is available for those not wishing to rent cars, but to make the most of your stay here in Hot
Springs, youll probably want to rent a car at the airport. Youll enjoy the drive, the traffic is light
Hot Springs is an ideal place to bring your family, and we encourage you to bring them with you to the boot camp. Therell be
lots of things for them to do while they are here, and they may attend the boot camp as your guest if you wish them to do so.
We win have a package of information waiting for you when you check in at your hotel here in Hot Springs. If you have any
questions, or need any assistance in making travel arrangements or finding accommodations, dont hesitate to call Sissi at 1501-321-1845.
Sincerely,

Bill Myers
P.S.

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If you have a camcorder, be sure to bring into the seminar. And dress casual. No ties allowed. And bring a
swimsuit for the hot tub adventure.

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Guerilla Video Boot Camp Registration

Group M Guerilla Video Boot camp to be held
Sept 16 - Sept 19, 1991 in Hot Springs, Arkansas

Name:
Business Name:
Street:
City:
Phone (Daytime):

State:
Zip:

Please tell us a little about your video background if any:

Please tell us your current goals in video production and marketing:

Will you be bringing a video camera?

For your information: Hot Springs is located in a secluded mountain valley in central Arkansas. The
climate in September will be warm with the weather ranging from the high fifties to the low eighties. The
nearest airport is 54 miles away in Little Rock, and you will probably want to rent a car to make the most
of your stay here. Special rates are available at the Lake Hamilton Resort and Conference Centre (1-501767-5511) for seminar guests, but you are free to stay anywhere you choose. Reservations at the Lake
Hamilton Resort must be made at least four weeks in advance and you must mention Group M to get the
special rates. (Other nearby hotels may offer even lower rates, call us for specifics.)

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

Welcome to Hot Springs and the Guerilla Video Boot camp!

Were glad that you made it.
Now that youre here, theres some things youll probably want to know. First, the Guerilla Video Boot
camp begins tomorrow morning in the Bayou II room of the Lake Hamilton Resort and Conference Center
at 9:00 a.m. sharp. Youll want to come to our registration area (in front of the Bayou II room) between
8:20 a.m. and 8:45 am to get your name tags, course materials and seating assignments. Dress for the boot
camp is extremely casual.
Today, youll probably want to relax and recover from your trip. If you feel adventurous, you may want to
explore the National Park located in historic downtown Hot Springs. It is a great place to get out and walk
in the fresh air and see the sights. Hot Springs Mall and the Outlet Mall are open on Sunday until 5:00
p.m. For the more adventurous, there are several places where you can rent a boat or party barge and
explore the lake.
To help you get your day off to a good start, the Resort will be serving a continental buffet breakfast each
morning beginning at 7:00 a.m. in the Hanford Restaurant, off the lobby. Lunch will also be available in
the same restaurant. Of course, the choice of where you eat is totally up to you.
And finally, prepare yourself for the unexpected. Video is an adventure and the Guerilla Video Boot camp
is going to be a wild, wild adventure that may change your life.
Were glad youre here.
Bill Myers
P.S. Be sure to check out the indoor heated pool in the Atrium.

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Guerilla Video Boot camp Seminar

Agenda
Sunday, September 15, 1991
All Day

Check-in at Lake Hamilton Resort & Conference Centre

Monday, September 16, 1991

8:15 - 9:00 A.M.

RegistrationBayou II conference room Lake Hamilton Resort.

9:00-9:45

IntroductionBill Myers. Guerilla Video as a career and as an adventure.

9:45 - 10:35

Dan ReynoldsDan produces a highly profitable weekly 1V program for his local
cable system. Hell show how easy (and profitable) it is to get your own program on
cable.

10:35 - 10:50

Break

10:50-11:40

Shaun KennyShaun currently produces his own home shopping club over satellite.
He also produces a weekly news/entertainment show. Shaun will talk about using satellite
technology to make money.

11:40 - 1:15 P.M.

Lunch

1:15- 2:05

Joe ReinhardtJoe is owner of Composite Video, a major video equipment broker.

Hell talk about what to look for in professional video equipment and how to find
and buy used gear.

2:05 - 2:15

Break

2:15 - 3:05

Peter RafeinerPeter is the President of Intercomputing (an international computer

mail-order company). Hell talk about marketing products in the U.S. and Europe, and
how to buy an Amiga for Video. (Part I)

3:05 - 3:15
3:15 - 4:05

Break
Joe MorinJoe is an Independent Producer, whose credits include the Poor Mans James Bond and
DiV 101. He is also the editor of the Desktop Video Newsletter and will talk about
producing videos for profit.

4:05 - 4:20

Break

4:20 - 5:30

John EgerJohn is one of the sharpest marketing minds in the country. He is involved
in marketing books, videos, 900 lines, and is always looking for joint venture
opportunities. His four part presentation will walk you all the way through production
development and marketing.

5:30-6:00

Bill MyersWrap Up of Day One.

7:30 - 9:00

Socializing in the Atrium PoolEveryone is invited down to the Atrium pool to spend
an hour or two relaxing and socializing with the speakers and guests.

Note: This is a flexible schedule.

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Guerilla Video Boot camp Seminar

Agenda
Day II - Tuesday, September 17, 1991
8:30 - 9:00 A.M.
9:00-9:45
9:45 - 10:35

10:35 - 10:50

Coffee & Breakfast rolls

Bill MyersMaking Guerilla Videos you can sell.
Dave BancroftDave is the founder of Wisconsin Cable Ads. His production company produces a
number of TV shows and commercials including a great real estate show, and hes
going to talk about how simple ideas can make big bucks.
Break

10:50-11:45

Howard Walker - Howard is the Editor of Satellite Watch Newsletter. Howard will talk
about his adventures in Guerilla Video and satellite.

11:45-1:15 P.M.

Lunch

1:15-2:05

Peter RafeinerPart II. Peter continues his discussion about the mail order business,
and how to buy an Amiga computer.

2:05-2:20
2:20 - 3:15

Break
Ron BeemanRon is an independent video producer who has learned how to make a good living
doing just video. Hell tell you about his experiences in Hollywood, about the Sony
Institute, and about monster truck videos.

3:15 - 4:05

Joe Reinhardt - Part II. Joe continues his discussion on how to buy and make money
with professional video equipment.

4:05 4:20

Break

4:20 - 5:10

John EgerVideo Marketing Techniques (Part II)

5:10 - 5:40

Bill MyersHand out class assignments.

7:00 - 9:00

@@

Ongoing Workshops
Amiga Video - Michael DeBuys, a top Amiga graphics artist, will show you how to create knock-their-socks-off digital
graphics.
Digital Mixing & Special Effects - A hands-on demonstration of the WJ-AVE5 digital mixer.
Tooling for Video - Demo of various titling programs
Video Toaster - Hands on demo of the Video Toaster
Camera Lighting - Ron Beeman
Satellite Uplinking & Home Shopping Show - Shaun Kenny
Steadi - Cam Demonstration with Jim Powell
Evaluation and use of professional video equipment - Joe Reinhardt
Note: This is a flexible schedule.

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Guerilla Video Boot camp Seminar

Agenda
Day III - Wednesday, September 18, 1991
Todays the day everybody gets to workboth in the field and on the editing equipment.
8:30 - 9:00 A.M.

Coffee & breakfast rolls

9:00 - 9:30

Bill Myers - Guerilla Video Ideas

10:00-4:30 P.M.

All Teams will be working on their commercials

4:30 - 5:00

Bill Myers - Review progress on Commercials.

5:00 - 5:50

John Eger - Part Ill

9:30AM - 10PM

Open editing bays

Day IVThursday, September 19, 1991

8:30 - 9:00 A.M.

Coffee & Breakfast rolls

9:00 - 10:00

Review of previous days completed assignments

10:00 - 2:00 P.M.

Marketing Roundtable Discussions

10:00 - 2:00 P.M.

Open editing bays

2:00 - 6:00

Open House at Group M Studios

FridaySeptember 20, 1991 (Optional)

Note: The Guerilla Video Boot camp officially ends Thursday evening at 6:00. For those staying in town for a few extra days
we have planned an informal day of relaxation mining crystals at the Colemans Crystal Mines 22 miles north of Hot Springs.
All those interested in joining in should meet at Group Ms studios (located at 321 Quachita) around 9:00 A.M. Friday morning.

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Commercial Assignment
Objective:
Your goal is to create a 30 second or 60 second (your choice) TV commercial suitable for airing on local
cable TV. To produce this commercial you will need to call the client to set up an interview and shooting
schedule. When you visit the client, you should ask him what he wants to emphasize in the commercial,
and what he wants the commercial to accomplish. Find out if the purpose of the commercial is to:
o
o
o
o
o

Generate name recognition for the business

Feature a specific item on sale
Get customers to call the business
Get customers to walk in the door of the business
Other @@ Creating the Commercial

Your team will be assigned a team leader who will act as an advisor. Dont expect your team leader to
produce the commercial for you. His task is to help you learn by doing. Hell keep you out of deep trouble,
but hell also let you make mistakes you can learn from. You should plan on using individual team members
personal camcorders to shoot the footage of the commercial. Your team leader will schedule time on the
editing equipment for you.
One of the hardest parts of putting together a commercial is coming up with and agreeing on the concept
or idea. Youll discover one of the best sources of creative ideas will be from the clients current advertising materials (if any exist). Printed brochures are especially helpful as they usually contain all the important information about the business. & sure all the information on this is accurate as youd hate to use the
wrong phone number or address.
When looking for ideas, feel free to refer to the Video Producers Ready Reference Reel. This tape includes 100 TV commercials which can give you inspiration for your own commercial.
When you settle on a commercial concept, storyboard your idea. There is a sample storyboard and blank
storyboard forms attached to this sheet for your use. Do not attempt to produce the commercial until you
have drawn up a storyboard This is part of the exercise, so keep the storyboard.

The Process:
1.
2.
3.
4.
5.
6.
7.
8.
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Interview client to find commercial purpose and gather creative materials.

Creative process where you come up with commercial concept.
Write narration script and storyboard video with audio.
Have voice-over expert lay down audio track.
Gather video footage as needed.
Edit in video shots under narration using insert edits.
Create and add in computer graphics.
Make a preview copy of commercial on VHS for client review.

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Notes:
A. When creating commercials you are not @@ trying to create a work of art, and you are not in a
contest to see who can create the most elaborate production. You are trying to produce the result
that the client wants. Simple works best. Dont make the mistake of haying to be too creative or
creating too complex a production.
B. Keep in mind that in the real world producing a commercial must be cost effective to you. In this
classroom exercise you will be budgeted a maximum of four hours of editing and computer time.
C. Weve found it can sometimes be frustrating to work with a team to produce the commercial in
this exercise. Dont be surprised if friction develops between team members. One way to get
around this is to create two or three variations of your commercial with each team member working
a different task in the various productions. This gives the client a choice and allows each team
member to get more familiar with the process of putting commercials together.

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The Guerilla Boot camp

Tapes are Ready!!!
Dear Friend,
How would you like to have a complete video library of the best of the Guerilla Video Boot-camps.? A library that
might possibly open up a brave new world of video and income opportunities. A library that would put you in touch
with the right people to get your video project off the ground, to clear all the roadblocks you might encounter, to
show you the path to success as an independent video producer?
And how would you like all this information from real people that are really, really, in the trenches every day producing
video. Real people, with real success stories to tell. Success stories about making money with guerilla video. Success
stories that focus on what you are doing today. And what you could be doing tomorrow.
The Guerilla Video Boot camp tapes provide you with an inside look at the real world of video production. And are
full of ideas and opportunities which can save, and make, you lots of money. And, because you are subscriber to
The Video Marketing Letter, you wont have to pay big money for the tapes. In fact, youll pay less that half the price
the rest of the world will have to pay. But before I tell you your special price, let me tell you whos on these tapes.
The Boot Camp Tapes include...
John Cooksey on Guerilla Video - John is the producer of the Digital Mixer Companion, the tape that shows you
how to create stunning digital video effects on a shoe-string budget. Watch and listen as John describes how he got
into guerilla video, and how success with his first real guerilla video gave him the confidence to give up taping
weddings for a living. Of course John also gives a hands-on demo of the WJ-AVE5 digital mixer showing the video
effects that have made him famous in the video underground.
Steve Canon on Breaking into the Big Time - You may have seen Steve Cannons name on productions for ESPN,
RICO, NASA, Monster Truck Videos, even Pro Wrestling music Videos. On this tape youll learn how Steve finds
projects, how he negotiates deals, and how he was able to sell over 50,000 copies of one of his earliest tapes... without
spending a dime on advertising. Steves tips on finding opportunities and following through on those opportunities
could be the info you need to get your tape to go platinum.
Dan Reynolds on Setting Up Your Own Cable Channel - Dan produces his own weekly TV show on his local cable
system. On this tape he reveals all his secrets - how to get a sweet deal with the cable company; how to put together
a show that will attract viewers and advertisers; how much to charge advertisers (and get them to pay), and how to
keep the cable company happy. Dans easy going style fools a lot of people, until they see what this laid-back
producer has accomplished. If Dan can do it, anybody can. He even uses VHS cameras and recorder and his stuff
looks great. Wait till you see his secrets!
Joe Reinhardt on Buying Used Professional Video Equipment - Joe is the owner of Composite Video and makes
a living as a used video equipment broken In this tape, Joe tells all. He explains why there are bargains in used video
equipment and where to find them. He tells you how to find the best deals, what equipment you should always avoid,

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and how to figure out what equipment you really need. This tape alone can save you thousands of dollars in equipment
costs and hours of headaches.
Shaun Kenny on Using Satellite TV - Shaun is known throughout the industry as a pioneer in using satellites to
broadcast his own video tapes to the rest of the world. He has figured out how individuals like you and I can use
satellites to reach huge markets. On this tape he shows how you can setup your own low-budget home shopping
show, and how it can be profitable the very first hour it airs. Shaun also covers how to deal with up linkers, which
satellites to use, and why satellite technology is the future. Truly an eye-opening discussion from a genius.
Joe Morin on Finding & Working With Clients - Joe is a Hollywood class producer who abandoned the big city
for life in the backwoods. In this tape, Joe shows how to find clients, how to set prices, how to get clients to pay, and
what kind of productions pay best Joes stories about crazy clients, and even crazier video tapes(the Poor Mans
James Bond is one of them) will keep you laughing the entire hour. But you can learn through Joes humor, and see
what it takes to make a good living in video even if you live in the boon docks.
John Eger on Successful Low Budget marketing - John Eger is the guerilla marketing specialist that people like
me, Gary Halbert, Alan Mills, and other folks who want to sell products call for advice. Johns unique approach to
life, his dry sense of humor and his brutal honesty about the potential success or failure of your project contributes to
his reputation as a straight shooter. In this tape John talks what it takes to get your product off the ground, and how
to greatly increase your chances of success without spending anymore money. A very interesting and educating
performance.
Peter Rafeiner on the Amiga Computer - So you want to know about the Amiga computer, and maybe even want
to buy one. Well, this is tape to see. Youll see Peter Rafeiner, owner of Intercomputing, explain the ins and outs of
using and buying an Amiga computer for video applications. And youll learn why Peter feels many of the tricks mail
order companies use to suck more money out of you are unnecessary and unethical. But be warned, Peter is from
Germany and his opinions about the American way of marketing may sting a little. But youll learn about the Amiga,
and how not to get burned in the marketplace.
Ron Beeman on Product Development - Ron makes his living developing and producing video projects for himself
and others. In his tape youll learn what to do after youve come up with a good idea for a video. Hell show you how
to map out your strategy, how to Bill Myers on Just About Everything - Ok. So I interrupted most of the speakers,
sometimes to explain, sometimes to interpret, and sometimes to simply to give them a hard time. So, Im on almost
every tape, and even fill up another tape with general comments and suggestions about how to get into, profit and
enjoy this crazy adventure we call guerilla video.
Youll also see and hear from Jason Crow (on the Toaster), and Jim Powell (on cameras and using the steadi-cam),
and J R Cox (on scripting and voice over), and Annie Cooksey (on make up and camera performance), and a whole
lot of other people giving theft two cents worth.
But thats not all ...
You see, most of the speakers had printed materials they gave the boot camp attendees. Things like script out line
forms, and cable TV contracts, and client agreement sheets, and sample ad kits, and even complete books. And we
gave each attendee a special bag of even more printed materials that we wanted them to have. Stuff that people really

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serious about video would want.

And, Ive decided to include all this with this tape library at no extra charge.
So, it comes down to this. What does all this cost? What will it cost you to get the Best of the Boot camp tape library,
and all the printed hand-out materials, and our bag of goodies. Well, Gary Halbert offered his complete set of seminar
tapes for $2,195. Most people who got those tapes thought they got a good deal. And, in fact, they did. But, I cant
charge that much. It doesnt feel right So, Ive decided to ask $695 for the whole set and all the materials. Thats going
to be the price when I mail to the rest of the world. But, that is not your price. Your price is much, much lower.
See, as a Video Marketing Letter subscriber, you get special treatment. If I dont give you special treatment, you will
call me and give me a hard time. Because you have my phone number. And you know Ill talk to you when you call.
So, Ive got to cut you a good deal.
So here it is.
Buy the best of the Boot camp tape library, and Ill throw in all the printed handouts, Ill throw in the special Group
M bonus bag, heck, Ill even give you a Guerilla Boot camp t-shirt, and Ill do it for $295.
Thats right, you get the whole package for $295. Everything!
And, as a bonus, Ill throw in a list of attendees from both boot camps, and a list of speakers with their phone
numbers, so you can call them and ask them questions or give them a hard time.
Now if I have confused you with this offer, or there are things here you dont quite understand, please call me or Sissi
or Rita here at my offices. The number is 1-501-321-1845. We can probably answer any question you may have, and
your question may help us refine our offer so that we go out to other mailing lists, we can eliminate stuff that doesnt
quite work
Of course, you can purchase the tapes using your credit card, or using COD, or company check. Heck we even take
cash. Now about shipping. We are having the tapes duped outside to get the best quality reproduction. Orders will be
shipped around June 22, and @@
Sincerely,
Bill Myers
P.S.

174

Take a good look at the faces of the people who attended the last boot camp. Take a look at all the things we
did, and the good times we shared. And then ask yourself, Is this what I need in my life? If the answer is
yes, call Sissi today at 1-501-321-1845.

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WHY GARY HALBERT IS TELLING HIS

CLOSEST FRIENDS THEY NEED TO ATTEND
A GUERILLA VIDEO BOOT CAMP
AND WHY THEY CANT GET IN.
Dear Friend,
My name is Karen Redpath. Most of you know me as Gary Halberts personal assistant.
Remember the long-legged New Zealander hes fond of poking fun at in his newsletter?
Thats me.
About a year ago, Gary and I heard about a crazy guy up in Arkansas who had figured out a way to produce TV
quality video with low-cost home computers. He had produced a few how-to videos on a shoe-string budget (under
$400 for a two hour video), and using advice he found in Garys newsletter he sold a half million dollars worth of his
tapes in under 18 months. We were impressed.
So impressed that we invited him to speak at Garys $7,000 marketing seminar.
When he showed up in Key West for the seminar he seemed like a nice enough guy. Kind of quiet, in an intelligent
sort of way, but there was this, this ... spark. Something that told you the unexpected lurked just below the surface.
Anyway we figured, to be on the safe side, wed better schedule this video guy to speak last. Just in case something
went wrong.
Anyway, this guy, Guerilla Bill (thats what Gary calls him), was scheduled to speak last. And when it was his turn,
we felt kind of sorry for him. The attendees had just spent 13 hours listening to the best marketing minds on the
planet. All the speakers were polished pros and their presentations had gone well. The attendees had absorbed it all..
Their minds were full of new marketing ideas and plans for success. But their bellies were empty. It had been a long
day, we skipped our dinner break, and everyone was tired and hungry (including me).
Still, there was one more speaker we had to listen to before Gary would let us go. Some unknown guy from Arkansas.
Who had to follow the best marketing minds on the planet. And everyone in the room was tired and hungry and not
in the mood for another speaker. Gary knew this and almost decided to call it a night and let everyone go to their
rooms and rest. But he didnt. He had a hunch about this guy. So he let him go on.
When Bill walked up onto the stage everyone was tired and ready to leave. Bill was probably as tired as the rest, hed
been there all day too. And now he was up there alone facing a room full of tired and hungry people. Most who at that
moment would have much rather been in their rooms, eating their dinner. Gary and I feared the worst.
The first thing Bill said was, I figure were all pretty tired and hungry, I know I am. rye got this box of stuff to show
you. Itll take about 17 minutes. Then were all out of here. Then he said, By the time Im finished, youre all going
to know I am the laziest man on this planet. Ive figured out a way to make all the money I need, I dont have to work
except when I want to, and I can do what I do from anywhere, even the backwoods of Arkansas. @@~d... Im going
to show you how to do the same.
And he did.

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Guerilla Bills presentation actually lasted 43 minutes. When he was done, he was given a standing ovation and was
swarmed by the attendees. People forgot how hungry and tired they were. They wanted to talk to Bill, not let him get
out of the room, not let him go anywhere, until they could talk to this guy.
Gary and I were stunned We couldnt believe what wed witnessed. seen this backwoods country boy, a nonprofessional speaker, an unknown, present in plain English perhaps the easiest and surest way that anyone in the
room could realistically make big money. And Guerilla Bill had done it himself. Without a big investment, without
much work From the backwoods of Arkansas. He was proof that it really, really worked.
Over the next four days of the seminar, Guerilla Bill showed us a lot more. He brought us back to earth many times
by showing us the easy way (as he says it the lazy way) to making money. His ability to see through the BS right
into the heart of the matter impressed us all. And made him the most popular speaker at the seminar.
During the closing ceremonies, Gary made it a point to personally thank Guerilla Bill for coming to the seminar. And
invited him back And then he said...
Bill Myers is probably one of the most dangerous men on this planet. I had no idea what Gary meant at that
time. I do now (Ill tell you about that later).
Anyway, immediately after that seminar, Gary sent me to Arkansas for 10 days to learn all I could from Guerilla Bill.
He sent me up with 50 hours of video tape from the seminar, and wanted me to edit the tapes so he could market
them. I was scared. I didnt know anything about video production, I didnt even own a VCR and hadnt had the
opportunity to watch much TV in my native New Zealand.
Bill said this wasnt a problem. He could show me everything I needed to know about producing video in just a few
days. And then he called me ...
THE ULTIMATE VIDEO VIRGIN.
And I was. But I had a job to do and I was going to do it. And with Bills help, I got all the tapes done. And Gary
marketed them for $2,195. You may have bought a set If you did, you were able to see Bills performance at Garys
seminar, and you know its just as Ive described on the first two pages of this letter.
When I got back to Key West from Bills studio in Arkansas, and Gary saw the finished tapes, he immediately bought
a complete desktop video studio, identical in every respect to Bills. Because Gary could see the potential of guerilla
video. He knew this was the future. That video had such a pervasive influence on our society that anybody who knew
marketing and could produce video (tapes, commercials, infomercials, etc), would make a lot of money. A whole lot
of money.
And Gary is experimenting with video right now. Hes got a TV commercial for his Maximum Money book, and hes
just completed his first Gary Halbert infomercial.
As for me, I stayed in contact with Bill. Almost daily. And when he announced that he was going to conduct something
he called a Guerilla Video Boot camp, a four day hands-on seminar to teach video virgins how to produce and market
videos, I offered to work at his boot camp - for free. I wanted to be there. I knew magical things would happen.
Especially with his line-up of speakers which included:
John Eger on Successful Low Budget Marketing - You have probably heard of John Eger and his partner Phil
Kratzer. Gary is always talking about these guys and they are featured speakers at all his $7,000 seminars. And with
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good reason John Eger is the guerilla marketing specialist people like me, Gary Halbert, Alan Mills, and other folks
who want to sell products, call for advice. Johns unique approach to life, his dry sense of humor and his brutal
honesty about the potential success or failure of a project contributes to his reputation as a straight shooter. At the
Guerilla Video Boot camp John talked about how to find a product, how to know if it has any chance of success, what
it takes to get your project going, and how to greatly increase your chances of success without spending any more
money. This was one of Johns best public performances. John came because he knew video could make him a lot of
money. While he was there he made deals to have three videos produced for him and he plans to market them
through his national classified ad network.
Another speaker there was
Shaun Kenny - Shaun spoke about using satellite TV to promote products and services to a worldwide market. He
has been running his own home shopping network, broadcast over satellite TV, for seven years and is always looking
for new products to sell on his show. At the boot camp, he showed us how easy it is to buy satellite time and how to
reach potential audiences of 18 million people. He told us it costs him just $400 to uplink an hour of his home
shopping show, and he sometimes sells $25,000 worth of products during that hour. He showed how easy it is to get
your own show on the air, and how to find product to sell. Shaun also worked to help people at the boot camp get
their productions, their commercials and their infomercials in front of a huge world audience for pennies. He is a nice
guy to talk with, very friendly and open about everything he knows. He even told us about the dark side of his
political baffle with the media giants like HBO, Cinemax, and players in the cable monopoly. Best of all, he gave us
his private phone number so we could contact him when we needed advice about satellites and uplinking.
Another speaker there was...
Steve Cannon - You may have seen Steve Cannons name in the credits on productions for ESPN, RICO, NASA, the
first series of Monster Truck Videos, even Pro Wrestling (dont laugh, theres a lot of big time money made in
Wrestling). At the boot camp Steve told us how he gets networks like ESPN to give him all the free ad time he wants,
and how they pay him to produce videos for them. He told us how he was able to sell over 50,000 copies of one of his
earliest tapes.. . without spending a dime on advertising. Steve and his wife Ellie (who until recently was an ESPN
sports desk anchor) told us about behind-the-scene deals common with the major networks, and how to get one of
these deals started. They told us how to get involved in major video joint ventures even if you dont have any video
equipment. Steve is kind of a Hollywood type, but his information is real.
One of the most interesting speakers was...
Dan Reynolds - Youve probably never heard of Dan, (and I have no idea how Bill was able to find all these unique
people), but Dan produces his own daily TV show for his local cable system. Hes really got a sweet deal. The cable
company gives him the channel, pays for his office, and then lets him keep all the money he makes from the advertising he sells! At the boot camp, Bill gave him a hard time about how greedy he must be not to let the cable channel
make a little money. But Dan showed us all how to do the same. How to put together a show that would attract
viewers and advertisers, how much to charge advertisers (and how to get them to pay), and how to keep the cable
company happy. (Imagine how nice it would be you could run all the commercials you wanted for your products for
free!!!) Dans easygoing style fooled a lot of people, until they saw what this laid-back producer had accomplished.
He had all the benefits of owning his own TV network without any of the expenses!

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Another speaker who caught my attention was...

Peter Raeiner - Peter is from Germany, and is the president of InterComputing an international computer mail-order
company. (How did Bill get this guy to travel to Arkansas?) Peter spoke for almost two hours. About the mail order
business. About marketing in the U.S. compared to marketing in Europe. About dirty tricks computer dealers use to
squeeze money out of their customers. And about the Amiga Computer (fts the one used primarily for video work).
Peter explained how to use and buy an Amiga computer for video applications. And he spoke out about shady ways
some mail order companies use to drain more money out of customers. Peters opinions about the American way of
marketing did sting a little. But it was refreshing to see and hear the president of an international company talk about
the importance of ethics in business.
To balance Peter, there was...
Joe Reinhardt on Buying Used Professional Video Equipment - Joe is the owner of Composite Video, a major
video equipment brokerage firm. At the boot camp Joe showed us how to put together a guerilla video studio on a
low budget by buying used video equipment He explained why there are bargains in used video equipment and
where to find them. He also told us how to determine our real video equipment needs, how to figure out the real value
of any piece of equipment, and the kind of equipment we should never buy used. His information certainly saved
video virgins thousands of dollars in equipment costs.
Other speakers at the boot camp included
John Cooksey on Guerilla Video - John is a real live example of what can happen when you start marketing videos.
John made more money from his guerilla video project than he had in a year of real employment. He told us how he
got into guerilla video, and how success with his first real guerilla video gave him the confidence to give up his full
time job.
Joe Morin on Finding and Working With Clients - Joe is a Hollywood class producer who abandoned the big city
for life in the backwoods. Joe showed us how anybody can produce a video by just contracting someone like Joe to
do the work Joes stories about crazy clients, and even crazier video tapes (the Poor Mans James Bond is one of
them) will keep you laughing the entire hour. But we learned through Joes humor, and fts easy to see why John Eger
has hired Joe to produce a video for him.
Ron Beeman on Income Production - Ron makes his living developing and producing video projects for himself
and others. At the boot camp Ron talked about what kind of video equipment makes the most money for him. He
showed us each component and told us what it cost. And best of all, he showed us how quickly we could recoup
equipment costs by producing how-to tapes, commercials, and even taping seminars.
There were also several surprise guests. People like the world famous Jason Crow (yes, the composer! musician), and
Jim Powell (who showed us how to use a Steadi-Cam), and JIG. Cox (scriptwriter for over 1,000 commercials), and
Annie Cooksey (on make-up and camera performance), and a whole lot of other people giving their two cents worth.
And of course there was...
Bill Myers. OK. The truth is Bill interrupted most of the speakers, sometimes to explain. sometimes to interpret,
and sometimes to simply give them a hard time. But it was his boot camp, and the attendees and speakers had
come to hear and learn from him. And he didnt let them down. His was a top notch performance.
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Bills general comments and suggestions about how to get into, profit and enjoy the adventure he calls guerilla
video was the highlight of the boot camp. We heard serious talk about a marketers obligation to his customers, the
need to have a good product, and why its important to treat customers right. And we learned how Bill had to cope
with the changes that guerilla video can cause. Changes like having to deal with earning over $300,000 a year! And we
heard about the power of video. The most influential power of the 20th century. A power that can and does change
lives.
But that wasnt
You see, most of the speakers had printed reference materials they gave the boot camp attendees. Things like script
outline forms, marketing templates, cable TV contracts, client agreement sheets, sample ad kits, and even complete
books. In addition to all this, Bill gave each attendee a special bag full of materials he uses almost everyday in his own
projects. The kind of stuff people really serious about making money would want.
That special bag even included a creative reference video tape Bill had put together. The one hour tape was full of
guerilla video and commercials including the TV commercial Bill produced for Gary Halbert, the commercial for
interest that pulled 287 calls the first time it was run, a sales prospecting animation, lots of crazy 900 number
commercials, and even a segment on making your own commercial.
As you might have guessed, Bills Boot camp was a tremendous success. We were all treated like royalty, and Bill
took us out on adventures every evening. One night all of us went into Hot Springs National Park and soaked in the
soothing thermal waters. Another night we went to an off-Broadway show where we all got experience taping a live
event. Everyday was a new adventure. We even went into the mountains and dug pure, clear-as-glass crystals. Theres
photos of some of these activities enclosed with this letter.
Truly, the whole Boot camp experience was quite an eye-opening adventure. Perhaps the most exciting, most
stimulating, and most vitalizing experience of my entire life.
After reading this far, you probably can figure out why Gary Halbert is telling his closest friends and lifetime subscribers
they need to go to one of these things. They need to experience the Boot camp. To be a part of the future.
But there is a problem.
See, Bill is kind of a private person and doesnt do many boot camps. Just two so far this year. And he fills up each
camp almost as soon as he announces them. He always has people on a waiting list for the next camp. His next two
camps are completely sold out. In fact they are overbooked. And there are no more planned this year!!! None!!!
Which means if you wanted to come to what Gary Halbert, John Eger, Phil Kratzer, Hollywood George Deland, Dr.
Dave Jenkins, Glenn Osborne and lots of other entrepreneurs believe is the most important seminar of the decade,
you probably cant get in.
But Bill is pretty
You see, during the boot camp, Bill had more than $60,000 worth of video equipment set up for all the attendees to
use. Cameras, switchers, editing systems, lights, mikes, even computer effects generators. And from the first minute
of the first day, Bill made all the paying attendees operate the video gear (with assistance from the experts). So
everybody there got their hands on the equipment Their assignment Get every speaker, every workshop, every training
session on video tape. From every angle.

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And thats exactly what was done. And thats why...

There is a complete video reference library of the boot camp!!!
A video library of all the speakers revealing all the inside secrets of making money with this new technology. A
video library full of ideas on how this technology can be applied to almost every business in existence. Including
yours. A video library that open up a brave new world of income opportunities for you. And could put you in
touch with the right people to get your project off the ground, to clear all the roadblocks you might encounter, to
show you the path to success.
And the information in this video library is from real people who are really, really, out there in the trenches every
day just like you. Real people, with real success stories to tell. Success stories about making money. Success
stories that focus on what you are doing today. And what you could be doing tomorrow.
This is what this letter is all about. The Guerilla Video Boot camp Reference Library. It is available to you. With all the
speakers I described on pages 3 and 4. And the special creative reference tape Bill gave to the attendees, plus...
ALL THE REFERENCE MATERIAL HANDED OUT
BY THE SPEAKERS AT THE BOOT CAMP.
EVERYTHING.
And at a reasonable price. Its like this.
Gary Halbert offered his complete set of seminar tapes for $2,195. Most people who got those tapes thought they got
a good deal. And, in fact, they did. Getting those tapes from Gary was like getting into one of his $7,000 seminars at
60% off. Definitely a good deal.
But Bill says hes not Gary Halbert and simply cant charge that much. And even though Gary and I tried to convince
him otherwise, hes decided to price the set his way. We say he should ask at least $1,195 (its worth that, easy). But,
he wont listen to us. Instead, hes offering the whole set for...
$595
For the whole thing. Including 12 tapes (of the speakers) and all the reference materials.
Thats right, the whole package for $595. Everything!
And, as a bonus, hes decided to include...





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A six month subscription to The Video Marketing Letter (written by Bill Myers). Gary Halbert said every
one of his subscribers should be reading Bills letter.
A copy of Desktop Video for Profit the one hour video which explains how Bill got into this business,
and how he is able to make $500,000 a year being lazy.
A copy of Setting Up a Low-Cost Video Studio A one hour video which explains in detail everything it
takes to put together your own low-cost video production studio.
A Directory of Boot camp Speakers and Workshop Leaders with addresses and their private phone numbers.
Experts who will be available to you to discuss your project. People you can reach on the phone. People

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interested in joint venture projects.

A Register of Graduates of the boot camps. These are people who have been through the boot camp experience
and can become a valuable part of your network.
An Official Photo ID Press Pass. (You wont believe how many doors this will open. Richard Williams
used the one he got from Bill at the recent PC Expo at Jacob Javitts Center in NYC. He didnt have to pay or
stand in the long lines to get in, he was issued all the freebies that went to the real press, and got red carpet
treatment everywhere he went. He was even invited to all the open bars and plush dinners reserved exclusively
for the press.) Youll also receive...
FREE one year subscriptions to AV Video, Video Times and Video Systems, the preeminent video industry
trade magazines written for video professionals.
And the Guerilla Video Producers Network list of over 800 people located all over the country who are
willing to assist you in your video and marketing projects.

Plus ...


A tape of Guerilla Bills Spellbinding Presentation At Gary Halberts $7,000 Marketing Seminar. (This tape
is part of Garys $2,195 package).
Quite frankly, this is an amazing offer.

And as a Halbert subscriber, yogi can recognize the value of this stuff. Its the real thing. Still, if you have any
questions about the materials in this package, call me (Karen Red-path). My phone number is at the bottom of this
page.
Now, if you want your own copy of The Best of the Boot camp Tape Library with all the reference materials and
the extra free stuff, call Sissi, Rita, or Jim at Group M Studios (thats Bills production company). The number
there is 1-501-321-1845. Of course, you can purchase the tapes using your credit card, COD, or company or
personal checks. And everything will be shipped the same day you order. Theyll treat you nice. Bill may even
answer the phone himself. (But ever since Entrepreneur Magazine listed his company as one of the 500 fastest
growing companies in the country, he is a little hard to get to.)
Anyway, I thought for sure you would want to know about The Boot camp Tapes and Guerilla Bill. And I wanted you
to know about the changes in my life. Be sure to read the last P.S. in this letter for the details.
Sincerely,

Karen Redpath
P.S.

These tapes were all mastered on broadcast quality 3/4 tape using professional gear. The boot camp attendees
operated the cameras and the mixer control panel, and youll get to see the skills they learned and the
equipment they used. You will be impressed.

P.P.S.

OK. Earlier in this letter I mentioned Gary Halbert had said that Guerilla Bill Myers was The most dangerous
man in the country. I didnt understand what he meant then, but now I think I do.
See, about three months ago I left Key West and moved to Hot Springs, Arkansas. Im not real sure why I

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did. Gary wasnt either. I like the area. I like the mountains and the lakes and the National Park here. And I
still do work for Gary, mostly on a per project basis. But I am no longer involved in the day to day operation
of his office.
After attending two of Bills Boot camps, I find that working for others for a living really is hard. Especially
since I now know how quickly I can raise a lot of money with a guerilla video. And, yes, I am working on a
number of video related projects. And helping others to put together joint venture deals. Its not like work
Ive ever done before, its extremely exciting and very lucrative.
Its not so much a job or work as it is a lifestyle. I think Im finding out what Bill meant when he said he was
the laziest man on the planet. You really dont have to work at this. You spend most of your time thinking.
Thinking of new projects, new approaches to old projects, and new adventures. I guess thats what all this
is.. . an adventure.
I work out of my lakeside apartment here in Hot Springs, and hang around a lot down at Bills production
studio. I help Bill out at his seminars and he helps me with my laundry.
And as this adventure grows, and I learn more about being lazy and independent and happy, I think I know
what Gary meant when he told me Bill was the most dangerous man in the U.S. At least as far as I am
concerned.
If you want to call me about this video thing, or the Boot camp tapes, or about life in Arkansas, you can
reach me at 1-501-525-0450. Unless Im doing laundry.

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From the Desk of... Karen Redpath

Dear Friend,
Bill and I thought you might be interested in seeing what The Video Marketing Letter is all about, so were sending
you one of the most recent issues with this note.
Before you read the letter you need to know that Bill writes about what he is doing, so when he talks about raising
$25,000 from a $300 ad (like he does in this issue), its not just hypothetical talk, its something he has done. The
best part of this is he shows you exactly how he did it, so you can duplicate his success with your own project.
Last month he showed readers how to generate $100,000 in 90 days with a direct mail campaign. He talked about
what works (and what doesnt work) in direct mail, and provided a step-by-step success guide. He even provided
names and addresses of all the resource people he uses (copywriters, mailing list brokers, printers, etc.) to get the
job done- This is what youll find in each issue of the letter. Real world marketing techniques that work right now.
Recently, Bill sent all his subscribers what he calls Bills Stay Out of Jail Mail Order Solution, a single sheet of
paper that can keep you out of trouble with the Feds (or land you in jail if youre not using it). This is the kind of
thing that VML readers expect. And get. This consistently useful information (& tools) is why so many mail-order
experts say The Video Marketing Letter is must reading for anyone seeking success in marketing, regardless of
what they are selling.
If you like what you see in this issue, then I encourage you to call us about the Mother of all Offers package which
includes:






One Year Subscription to The Video Marketing Letter

The Wisdom & Wit of Gary Halbert video tape
The Guerilla Bill Hour video tape
Desktop Video for Profit video tape
Setting Up a Low Budget Video Studio video tape

The Video Marketing Letter Back Issues

(Volume One)
 The Video Marketing Letter Back Issues
(Volume Two)
Free access to Bills technical & marketing
consulting telephone service.

All for $169

You can order with Visa, MasterCard, UPS COD, even a personal check All you have to do is call 1-501-321-1845 and
say you want the Mother of all Offers, and well take care of the rest.
By the way, Bill and I are doing our laundry together full time now. Read the P.P.S. in his letter and youll find out
why.
Stay healthy,
Karen Myers

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11

TV Commercial Scripts

These days it seems like just about everybody is getting TV commercials produced. And with good
reason. you want to reach the masses quickly, TV is the way to go.
But you must have more than just a commercial You must give the masses a compelling reason to do
business with you. And because the medium of TV is primarily visual, you must present a visually compelling
reason.
With that in mind, when you write a TV commercial you should strive to create word pictures. These
word pictures will make adding video to your script much easier, and will make your commercial much
more powerful.
Commercials are generally created by first writing the script Then having the script recorded by a voiceover expert. And then adding video images that correspond to the words being read by the announcer. If
the script was written with word pictures, adding video is easy. If the script were written using pure logic,
adding the video images and creating an effective commercial would be nearly impossible.
Over the next few pages are samples of TV scripts weve written. You may wish to read these scripts out
loud to get the full impact of them.

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TV Commercial Script
Fishing Map TV Commercial
The product being sold in this commercial is a detailed map showing the secret fishing holes used by the
pros on local lakes. This concept can be applied to almost any community that has fishing areas.
Production Notes: This is a @@ SO second voice over to be read by a deep male voice. All references to
Hot Springs should be changed to your city. All references to Lake Hamilton should be changed to your
nearby fishing lakes.
Do you really want to catch fish?
I mean big fish Not just @@ minnows?
If youre tired of coming home empty-handed, tired of sitting for horns without a bite, tired of never
snagging the big ones... then you need a copy of the 26 best fishing holes in Hot Springs. Arkansas.
This amazing map and guidebook will show you:
Secret fishing holes the guides never talk about.
The best places on Lake Hamilton to catch fish every time.
The secluded cove that almost always produces record fish.
Ten easy-to-get-to fishing spots that always produce fish.
And the one secret place in Hot Springs where you can always get your limit every time you go out.
This amazing map and guidebook will change your fishing luck forever Now youll know the secrets that
have never been published before!!!
You need the Maximum Fish Map & Guidebook for Hot Springs. And you can have it for $19.95 by
calling 1-501-321-1845.
If you really want to catch fish, if youre tired of coming home empty-handed, order the Maximum Fish
Map today by calling 1-501-321-1845.
Call right now while youre still thinking about it, 1-501-321-1845.

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TV Commercial for Hot Springs Arkansas

Relaxation
Thats what attracts people to Hot Springs. In fact, visitors have been coming here since the first person
discovered the magical valley of the hot springs more than 10,000 years ago.
The reputation of the area as healing grounds spread quickly among the Native American Indians who
sought out the thermal springs in the area to ease their aches and pains. Indians would travel from all over
the North American continent to enjoy the soothing thermal waters, which were thought to have magical
healing powers. Stone artifacts found in novaculite and crystal quarries in and around the city of Hot
Springs provide firm evidence that this area was used extensively by the very first inhabititants of the
North American continent.
The legend of the healing powers of the waters led European explorers, notably Hernado DeSoto, to visit
the area in their quests for the fountain of youth. From the first explorers 11,000 years ago to the causal
visitor today, Hot Springs still offers something special. During the late 1800s and early 1900s Hot
Springs became a mecca for wealth Europeans whose doctors had prescribed the miracle of the hot waters.
Today, Hot Springs is known as a European-type spa with an American flavor all its own. Clear streams
gush down mountains. . . leisurely walks are taken in undisturbed @@ w~... wildlife abounds and
wildflowers bloom in the spring & the fall. These and other natural settings help make up the 1.6 million
acre Quachita National Forest which borders the city on the north side.
Hot Springs National Park, the nations oldest National Park, surrounds the downtown portion of the
City of Hot Springs with 5,000 acres of unspoiled wideness dotted with picnic trails. Visitors often report
seeing whitetail deer & wild turkeys within a few hundred yards of downtown.
Historic bath houses line the famous downtown area. An area that has been declared a national American
treasure and is being restored for future generations to enjoy. Visitors today can tour the elegant Fordyce
Bath House which has undergone an elaborate restoration and now services as a museum and visitors
center.
It is not surprising that Rand McNalley Retirement Places Rated Guide has singled out Hot Springs as
one of the best places in the country to live. And its no wonder When one considers the facts. For
example, the Cost of living in Hot Springs is lower than 85% of Americas other premiere retirement
communities. Lower utility bills, lower property taxes, lower home prices.
And while the city of 35,000 retains a small town atmosphere it has all the conveniences of any major
metropolitan area including shopping malls, top rated medical facilities, museums, art galleries, airport,
and numerous recreational facilities.
Including the area lakes which border the city on the north, west & south. Lake Hamilton, Lake Catherine
& Lake Quachita encompass more than 49,000 acres and over 1000 miles of shore line. These lakes offer
some of the countrys finest fishing with record catches often reported. From relaxing with a pole to catch
brim and perch to baiting the 30 pound plus snipers found near Blakely Dani, the fishing is always good.
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The lakes also are a favorite for boaters, skiers, scuba divers, campers, and just sightseers. Many of Hot
Springs finest homes dot the shores of Lake Hamilton and Lake Catherine, providing a peaceful lifestyle
to those who live on the water.
Hot Springs favorable year round climate means the living is easy. The winters are mild and, except for
infrequent intervals, outdoor recreation can be enjoyed year round. The highest average monthly temperature
is 93 in August, while the coolest month is January with an average high of 52 degrees.
Hot Springs is well known among horsemen as the home of Oaklawn Park, one of the countrys major
thoroughbred racing centers. In the early spring months some of the worlds finest horses race at Qaldawn
around an infield dotted with blooming fruit trees.
Scenic beauty beyond compare. . . outdoors recreation ranging from fishing, hunting, boating & skiing,
hiking & camping, crystal mining, horseback riding or just day dreaming in the park
A beautiful resort city surrounded by the pristine and sublime beauty of a national park thats Hot
Springs.

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Video Brochure used to attract clients

SCRIPT
Warning!
Your business is on the line!
Youre about to learn ways your competitors is stealing your business. Viewer discretion is advised.
The nineties are a decade of challenge for your business. Economic slowdowns...rumors of
recessions...changes in tax laws...all are a part of what you face every day.
How do you stay on top of the changes? How do you make your business grow?
In the next few minutes, were going to answer that question. Were going to show you how to increase
your sales using TV and videos - without the expense youd expect
Notice what we just said... were going to show you. Thats what video marketing is all about. Youre
showing your customer exactly what your business or product is all about. and youre telling them about
your products while they see them.
Lets look at a few facts about video marketing:
FACT: By the time the average American teenager tunes 18, hes watched over THIRTY THOUSAND
HOURS OF TELEVISION.
FACT: There is a generation of Americans who rely on TV, not newspapers, for most of their information.
And two generations of Americans rely on TV almost exclusively for information and entertainment. For
these men and women have never lived in a world without television!
FACT: Newspaper readership is declining even while rates continue to increase. Studies also show that
newspaper readers frequently ignore ads, and fall to remember much of what they read.
Lets add it up: MORE people watch and respond to TV.
LESS readership makes print ads LESS effective than TV, and finally, MORE PEOPLE WATCH MORE
TV AN]) READ LESS EVERY DAY.
Now - lets look at some ways you can get this tuned in to video viewer tuned in to your business.
THE VIDEO CATALOG is the most exciting opportunity of the nineties. Your customer can watch your
products on display or in action. You can literally focus in on special features, convenience factors, or
any other selling point. SHOW your customers how your products differ (why in fact theyre a better buy)
and TELL them what they need to know.

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Video Catalogs WORK. We produced a video catalog for one company who discovered an amazing thingwith the video catalog, the number of sales and the dollar amount of those sales in-creased a whopping
three hundred per cent! This same company even charged a $20 dollar fee for the catalog, then applied the
$20 toward the purchase of any item from the catalog.
The cost to the company? Less than $6 dollars per video tape, delivered. You can easily see that the $20
dollar fee more than took care of the expense. And dont forget those extra profits from 300 percent more
business!
What about the company who uses a sales force? Would you like to make each salesperson on your staff
spend less time prospecting and more time selling. Who wouldnt say yes to that?
Thats what youre doing when you put TV on your sales team with VIDEO PROSPECTING.
Heres how it works:
Have your top salesperson do a sales presentation on video tape. Polish the video with tides and graphics,
and mail the finished version to your potential customers. Follow up with a phone call in a few days. One
company we worked with discovered they were three times more likely to make a sale with video prospecting.
And since you can produce a quality video for less than you would spend to send that top gun on a threeday business trip, you can see what a difference video prospecting can make in your bottom line.
How much do you spend a year on printed brochures? Do you have a product , a service, or a way of doing
something thats too hard to explain in print? if you do, your problems are solved when you show and
tell the story with a VIDEO BROCHURE.
The old saying, a picture is worth a thousand words is especially true in a video brochure. Seeing is
indeed believing, when your customer can watch the product demonstrated right before his eyes. In fact,
many mass marketers are using program videos, up to 30 minutes long, to demonstrate all kinds of
products. Youve seen them on late night TV. You can put the same idea to work for your business. And
you can achieve a quality video, delivered to your customer, for less money than it costs to call him long
distance and take ten minutes to explain your product Thats rightless than a ten minute phone call!
And of course, theres TV Commercials. You can still spend thousands to get your message produced and
broadcast on a commercial television station. But for much, much less, you can buy bargain-priced
commercial time on Cable television, reaching home subscribers who are willing to watch more television
and pay extra for the privilege. Your message reaches thousands of households for a literal cost of pennies
per minute. Cable television is the best bargain in advertising today. And with new low-cost commercial
production techniques, an effective selling commercial will cost less than a quarter-page ad in most
newspapers. Furthermore, commercials bring instant response. If your commercial was running on television
right now, your telephone could be ringing right nowwith customers wanting more information, ready
to buy your products!
NOW...PICTURE THIS!
Picture yourself putting video to work in your businesswith Video Catalogs...Video Brochures...Video
189

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Operating Manuals...TV commercials...Animation Picture the difference in your time spent selling...the
difference in your dollars per sale...the difference in your profit statement, every week....every month...every
year of the nineties. Picture your business growing.
If thats the kind of future you want for your business, we can help make it happen for you. We specialize
in producing high response but low cost business and commercial videos that get results. To find out how
we can help your business grow, call us today and well get together and discuss your needs.

fade to black.

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12

Miscellaneous Letters

Ive discovered that the most profitable thing we can do in our business is write letters. Spending the
time to develop letters we send to our customers, our suppliers, our media, and our financial resources,
always pays us back. And usually the payback is quick and beneficial to our business.
Single letters have been the seed which led to $20,000 clients. Single letters of inquiry have saved us
thousands off the purchase price we pay for our equipment and supplies. And single letters to our media
sources have generated pages and pages of free publicity.
Of course not every letter we write is a sales letter or press release. Many of the letters are routine responses
and inquiries that every business faces on a day to day basis. And many times these responses and inquiries
can be handled with a simple phone call.
But weve found that in most cases, a letter gets the job done better and quicker. Plus a letter gives us
physical evidence of how we responded so that later on if there is a problem, we have the letter as a
reference.
In the next few pages, youll find examples of letters we developed as part of the daily routine of our
business.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

Some Mistakes are more

famous than others
Dear Friend,
A few weeks back you ordered a copy of our tape, Producing
TV Commercials for Profit from the Guerilla Video Catalog.
As you know, that tape has not been shipped to you. The
problem is that the people producing this tape have been
so swamped with video work, they just havent had time to
get it done. Which means we cant get a copy to you.
Since we arent sure when this tape will be available, weve
included a FULL REFUND of your purchase price with this
letter.
And as a token of our appreciation of your patience, we
have included a coupon worth SSO toward the purchase of
any other item from our catalog.
Additionally, if you are ever in the Hot Springs area, we invite you to stop by our studios for a personal
tour. Well be happy to show you firsthand how easy it can be to produce TV commercials for profit.
Again, thanks for your understanding and patience. If we can do anything else for you, dont hesitate to
call. My personal number is 1-501-321-1845.
Thanks again,

Bill Myers

P.S.

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When Producing Commercials for Profit is ready, we will be sending you a copy FREE.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

Dear Customer:
Recently you made a purchase from our company using your credit card. We would like to send your order
out to you but the bank card authorization center tells us we have a problem with your credit card number.
In most cases the problem occurred because we wrote the number down incorrectly.
We apologize for our error and need your help correcting the problem. Please call us so we can send your
order out to you immediately.
For fastest service call 1-501-321-1845, and ask for Sissi. We will be waiting for your call.
Thank you for your
patience.

Customer Service

P.S.

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We take Visa, MasterCard, Check or CODs.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)
10/04/91
Mr. Adrian Archer
Audio Video Department
Bahamas Tourist Office
255 Alhambra Circle - Suite 414
Coral Cables, Florida 33134
Dear Mr. Archer,
In reply to your FAX, concerning our Desktop Video & the Amiga video tape, we are happy you found it useful.
And we are happy to provide the following tapes and resources our compliments.









Setting Up a Low Budget Video Studio

The Easy Guide to Pro Video Gold
DTV #9 Advanced Guerilla Video Techniques
DTV #10 Desktop Video Technology
The most current issue of The Video Marketing Letter
The complete set of back issues of The Video Marketing Letter
A guerilla video T-Shirt
Free subscriptions to several video magazines I think you might be interested in

I hope you find these materials useful in your current or future video projects. If you have any questions about setting
up your own studio, or where to find the best deals on equipment (new or used) or just need technical support for low
cost video production, feel free to call my office. Well be glad to help.
In addition to providing technical support, we can show you how to reach millions of North American viewers via
satellite, with your own weekly TV program. The cost for uplinking to the satellite can be less than$450 (US) per
week.
By the way, we are always looking for a good excuse to travel to the Bahamas so if you are interested in someone to
provide video production related on-site training, we would love to talk to you about it.
Again, thanks for the complimentary letter.
Sincerely,
Bill Myers
P.S. You will find sources for buy-out music, new & used video equipment, Amiga computers & software, and other
production supplies in the source pages of our newsletter.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

07/21/91
Mr. Tom Jones
XXXXX Publishing Company
@@xxxx XXXXX~XX XXXXX
Dear Mr. Jones,
I am writing a review on various desktop publishing software currently available for the IBM platform. In my review,
titled Premium Desktop Publishing Software I am comparing the features and usability of programs such as Aldus
Page Maker, Ventura Publisher, and Word for Windows.
In addition to these three big name programs, Id also like to do a full review on your desktop publishing software. I
think your software will compare favorably with this group, and it is a real bargain when you compare prices.
If youd like me to include your software in this article, Ill need you to supply me a review copy by no later than
October 1st, 1991. This copy should be sent to the address on the letterhead of this page.
If you have any questions, please feel free to call me at 1-501-321-1845.
Sincerely,

Bill Myers

P.S.
You may have seen some of my articles in Computer Shopper, Publishing for Profit, and High Tech Times,
or read my regular column in Direct Mail Profits.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

07121/91
Mr. H. Sota Indo China Exports
@@xxxx xxxxx~xx xxxxx

Dear Mr. Sot:

My company produces Collectors Resource Channel, a home showing show broadcast via satellite to all
of North America, including Canada and Mexico. Our show has a potential audience of over 6 million
viewers eager to purchase items featured on our show.
Recently I became aware of the pocket size diamond tester (item @@ 4* DB- 100) your company imports
into this country. I feel an item like this could be a big seller on our show if we were to showcase it for an
hour each week
We would like to feature this item on our show, but before we show any item we must have the following
from you:
1. An agreement from you showing our cost for this item in large quantities.
2. A statement indicating what is the maximum quantity of this product you can deliver each month
( if you are unable to deliver at least 100 units a month, please tell us the maximum you can
deliver as we do not wish to sell more than we can deliver to our own customers).
3. A sample of the item which we can use on our TV show to demonstrate what the product is and
how it works.
If you wish to have your item featured on our show, please send me a letter fulfilling steps 1 and 2 above,
along with a sample of the product if the product meets our requirements, we will feature it in our show
and place orders with you. We will return your sample upon the completion of our marketing efforts for
this product.
if you have any questions, please feel free to call me at 1-501-321-1845.
Sincerely,

Bill Myers
P.S.
Id be very happy to send you a video tape copy of our latest show so you can see how we feature products
like yours. Just call my office and ask Ms. Hazier to send you show.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

03/31/92
Mr. John S. Ford
Poolside Productions
xx-xxxxx~xx xxxxx
Dear Mr. Ford,
Recently as I was looking through a copy of Special Interest and How-To Video Guide I discovered your
video, The Home Owners Guide To Swimming Pool Maintenance. I am currently preparing a large
mailing to swimming pool owners, and I have been looking for a product I could include in my mailing.
Your tape may be the product Im looking for.
If it is, Id like to begin negotiating the rights to market your tape to my audience. Typically I pay an up
front cash amount for the marketing rights, and then a percentage of gross sales. ha mailing like this, your
profits could exceed $2,500.
If this interests you, I would like top~~@@ however I must see a review copy of the tape first. If youll
send me a copy of your tape The Home Owners Guide To Swimming Pool Maintenance, to contact you
within 24 hours after I receive it so that we can negotiate a way that this can be profitable for both of us.
If you have any questions, please feel free to call meat 1-501-321-1845.
Sincerely,

Bill Myers
Director of Special Projects
P.S.
if you have any other tapes or books related to the topic of swimming poo1 maintenance please let me
know. I have a market hungry for that kind of product.
P.P.S. I will be doing my mailing the first week of May (typically the month that people start getting their swimming
pools in order). If I am to include your tape, I must see a copy of it prior to April 15, 1992.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

07/10/91
Dear Richard,
Thanks for the letter.
I think your idea of Life Size Celebrity Photos is very interesting and has potential for being a money maker for
you. I would be extremely interested in seeing bow a photo image of Mr. Bush would appear on video, and
would be happy to try it out for you and report the results an upcoming issue of my newsletter.
If the Life Size Celebrity Photos are realistic enough, I think you would have the basis for a good business
opportunity offering where you could sell a pack of say three basic photos and a how to make money with
them manual. If marketed properly, you could probably get between $595 and $995 for the basic start-up kit.
Of course, it would be easy to do a direct mailing to professional photographers showing them how your Life
Size Celebrity Photos could make them money. This would be an easy sell, and would be a low cost way to test
(and perfect) the offer.
Anyway, I accept your offer of a free George Bush. Send him right away. Im looking forward to testing him in
my next video.
Again, thanks for your letter and your offer.
Sincerely,

Bill Myers

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

February 19, 1991

Vince DeMeo
Leesburg Office Park
734 N. Third St., Suite 206
Leesburg, FL 34748
Dear Vince,
Heres the preview copy of your 30 second TV commercial. As you watch the commercial youll notice
how we designed it to appeal to the more mature market by using easy-to-read graphics with a mellow
voice-over. The final pitch with your picture and company name is designed to add credibility to the offer.
All this combines to create an effective offer.
If you can think of any changes, please let me know immediately, so I can get them done while the graphics
are still loaded on our computer.
By the way, when we receive your approval, well send you a 3/4 time-base-corrected master copy of the
commercial, which youll want to store in a safe place as a permanent record. Copies of this master will be
what you will want to provide any cable companies that you choose to run your spot on. Cable time for a
30 second spot can cost as low as $250 per insertion, which is a bargain. At these rates, you only have to
sell one tape each time the commercial is run, to start making money.
With your approval we will test the commercial on our next satellite uplink, which should be the second
week of March. Ill call you and let you know the exact time it is to be run.
As we discussed, if you approve of the commercial and want to use it, our one-time creation fee is $318.20.
If you need additional copies, 3/4 the copies, the charge is $24.95 each.
Call me and let me know what you think.
Sincerely,

Bill Myers

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

03/ 28/91
Dear Elan Designs,
Group Ms weekly hour long satellite TV show about Desktop Video will begin airing in a few weeks and
wed like to be able to feature some of the products your company offers. In order to do so, wed like
permission to show all, or any part of, your demo disks to our viewing audience. And, wed like to have
copies of the latest demo disks you have.
Our program will concentrate exclusively on the technology of Desktop Video, and will include segments
on various aspects of video production with emphasis on computer integration into a video system. Our
target audience is the videophile who already owns a home satellite system, a camcorder, multiple VCRs,
and a home computer.
By uplinking over satellite, our show will reach all of North America including Canada and Mexico, with
a potential viewing audience of over 22 million satellite dish owners. Our pro-grain will also be offered to
the hundreds of U.S. cable system operators and their 66 million viewers.
In addition to the content of the show itself, we will be carrying commercials for many of the products
shown. While the majority of our allotted commercial time is already presold, some time is still available.
Current rates for 30 seconds spots are $25 per inclusion, if you are interested in buying any commercial
time, please call Rita at our offices.
This show can be an opportunity for you to have your product demonstrated to a huge market at no cost to
you. All we need is demo disks of your product and permission to show them on the air. if you want free
TV exposure to a nationwide audience, I urge you to call us today. Our office number is 1-501-321-1845.
Sincerely,

Sissi Haner
P.S.

200

Group M also publishes The Video Marketing Letter which reaches over 3,000 video producers each month,
and is the producer of a full line of Desktop Video Tutorial Video Tapes including Desktop Video for Profit,
Desktop Video & the Amiga, The Easy Guide to Pro Video Gold, and Advanced Guerilla Video Production
Techniques.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

08/16/90

Dear Don,
Thanks for the copy of Positioning. I like what the guys who wrote it have to say. They present a very clear
case for product identification and marketing strategies. Many good ideas in the book which I will add to
my checklist of considerations when creating new products and marketing plans.
Thanks for taking the time and expense to send me a copy of this book if there is anyway I can return the
favor, just let me know.

Bill Myers
Editor
Video Marketing Letter

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13

Miscellaneous Forms

One of the great things about having a desktop publishing computer is that when we need to, we can
create any form we desire. This really comes in handy when youre in the kind of business thats involved
in many different activities and has need for various printed forms, labels, signs, and other documents.
Over the next few pages youll see many of the forms weve created for our business.

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FULL STORYBOARD FOR VIDEO

TITLE:
SUBJECT:

CLIENT:
PAGE:

VIDEO

203

of

AUDIO

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Facsimile Transmission
Cover Sheet

Date:

Time:

To:
FAX Telephone Number:
From:
Number of Pages Sent:

Cover Message:

204

(including cover sheet)

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TALENT RELEASE
I understand there is a videotape being taken of me on this date _____________. I hereby
assign and authorize the producer __________________________ the right (All Rights) in
and to such videotape. I also authorize said producer, without limitation, the right to reproduce,
copy, exhibit, publish or distribute any such videotape, and waive all rights or claims I may have
against your organization and/or any of its Affiliates, Subsidiaries, or Assignees other than as
stated in this agreement.
Signature of Talent

__________________________________

Signature of Producer(s)

__________________________________

Date

__________________________________

TALENT RELEASE
I understand there is a videotape being taken of me on this date _____________. I hereby
assign and authorize the producer __________________________ the right (All Rights) in
and to such videotape. I also authorize said producer, without limitation, the right to reproduce,
copy, exhibit, publish or distribute any such videotape, and waive all rights or claims I may have
against your organization and/or any of its Affiliates, Subsidiaries, or Assignees other than as
stated in this agreement.
Signature of Talent

__________________________________

Signature of Producer(s)

__________________________________

Date

__________________________________

TALENT RELEASE
I understand there is a videotape being taken of me on this date _____________. I hereby
assign and authorize the producer __________________________ the right (All Rights) in
and to such videotape. I also authorize said producer, without limitation, the right to reproduce,
copy, exhibit, publish or distribute any such videotape, and waive all rights or claims I may have
against your organization and/or any of its Affiliates, Subsidiaries, or Assignees other than as
stated in this agreement.

206

Signature of Talent

__________________________________

Signature of Producer(s)

__________________________________

Date

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VIDEO RELEASE
For good and valuable consideration, receipt of which is hereby acknowledged II consent that
the videographer, his legal representative, successors or assigns, shall have the absolute right
and permission to copyright, publish, use, sell or assign any and all photographic pictures and/
or moving pictures and/or videotaped images of me taken on this date, whether apart from or in
connection with, or illustrative of written printed matter, story, or news item, or for trade, advertising or for any other purposes in conjunction with my own or a fictitious name, or in reproductions thereof in color or otherwise.
I hereby release, discharge, and agree to save harmless their legal representatives or assigns
and all persons acting under their permission or authority or those for whom they are acting,
from any liability by virtue of any blurring, distortion, alteration, optical illusion, or use in composite form, whether international or otherwise, which may occur or be produced in the taking of
said video and/or the publication thereof
I hereby waive any right that I may have to inspect and/or approve the finished product of the
advertising copy that may be used in connection therewith or the use to which it may be applied.
I hereby warrant that I am of full age and have every right to contract in my own name in the
above regard. I state further that I have read the above authorization and release, prior to its
execution, and that I am fully familiar with contents thereof
DATE _____________________

PHONE _____________________

MODEL _______________________________________
ADDRESS
GUARDIAN ____________________________________ (IF MODEL IS UNDER AGE)
AGENCY
VIDEOGRAPHER _______________________________

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VIDEO RELEASE
In consideration for value received, I (video subject):
do hereby give (video producer):
and pates designated by the video producer, including clients, licensees, purchasers, agencies, and others, the irrevocable right to use my name (and any fictional name) and audio &
video image for sale to, and reproduction in, medium for purposes of advertising, trade, display,
exhibition, competition, or editorial use. I have read this release and understand and agree to its
terms. I affirm that I am more than _______ years of ages.
Signed __________________________________ Date _________
Witness _________________________________ Date _________
Guardians Consent:
I am the parent or guardian of the above named minor and hereby approve the foregoing use
subject to the foregoing terms and conditions.
Signed __________________________________ Date _________

VIDEO RELEASE
In consideration for value received, I (video subject):
do hereby give (video producer):
and pates designated by the video producer, including clients, licensees, purchasers, agencies, and others, the irrevocable right to use my name (and any fictional name) and audio &
video image for sale to, and reproduction in, medium for purposes of advertising, trade, display,
exhibition, competition, or editorial use. I have read this release and understand and agree to its
terms. I affirm that I am more than _______ years of ages.
Signed __________________________________ Date _________
Witness _________________________________ Date _________
Guardians Consent:
I am the parent or guardian of the above named minor and hereby approve the foregoing use
subject to the foregoing terms and conditions.
Signed __________________________________ Date _________

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@@ Video Association

PLACE
PHOTO
HERE

@@ Editorial Staff

PRESS
VIDEO Marketing Letter

This is a Press Pass we created to use at a national convention we wanted to attend but we couldnt get in
because the tickets were sold out When we mentioned we were writing an article about the event, we were
told we could get in free as press ... if we could present our press pass.
So we created the card above. We added a passport photo, signed on the signature line, and had the card
laminated. It looked pretty authentic.
When we wore this pass we could go anywhere we wanted in the conventional hail, no one asked us any
questions. And youd be surprised at how nice everyone treats you when you wear a press pass and are
carrying a camera.

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

INVOICE
Ship To: SAME

Bill To:

Due Date:
Terms:

DETAIL OF ORDER
Purchase Order Id:

211

Invoice Date:

Description

Quantity

Ship Date:

UPS Reference:

Amount

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218

14

Brochures & One Page Flyers

Another great reason to have your own desktop publishing system is that when you need to,
you can quickly turn out brochure, flyer, even a newsletter promote a special event or product. Adding
clip-an and simple graphic elements, you can create single page documents that can generate thousands
in sales.
This freedom of being able to create (or change) a brochure or flier when you need to gives your
business tremendous flexibility. And with the advent of portable notebook computers and portable
printers, you can create these documents whenever and wherever you need to. With our own portable
system we have generated brochures on the road or on the plane which we had copied and distributed at
the trade shows we were going to.
Having the tools to create these documents can also become a business in itself Our office manager has
been able to supplement her income by quickly producing menus for restaurants, flyers for real estate
agents, and special coupons for photographers. Her business exists because she can quickly produce
the kind of work youll see in the next few pages

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VIDEO PRODUCTION
Seminars, Satellite TV Shows, How-to Tapes
Let us Turn Your Ideas or Events Into Marketable Video Products!!!





Seminars - Turn your next seminar a special event Into a profitable vldeo/audio product We provide
complete audio video services using broadcast quality equipment. multiple cameras, and live digital
dubbing.
TV Commercials - Are you taking advantage of it? If not you may be missing out on big sales. We can
produce your highly effective 30 second broadcast quality 1V commercial for as little as $495!
How-to Tapes - Got a great Idea for a video or book? We can turn your hot Idea into a one bout ready-tosell video tape In two working days for as little as $1,395. Dont miss out on the demand for specialized
videos!
Video Catalogs - Dont lose sales because your printed brochure just doesnt tell the whole story. Let us
show you how a video catalog featuring your products can turn cold inquiries into cash sales.

Video Producer; Ron Beeman, whose credits include over one hundred TVcomniercials, numerous ESPN sporting events, over fifty
how-to tapes, several multi-day seminars, can turn your idea into a polished, profitable video product. A product you l feel good about
selling to your customers.

For more information or to get our Demo Reel, call

Ron Beeman Productions

321 Ouachita Avenue Hot Springs, AR 71901 Phone 1-501421-0997 Fax 1.501-321-1429

VIDEO PRODUCTION
Seminars, Satellite TV Shows, How-to Tapes
Let us Turn Your Ideas or Events Into Marketable Video Products!!!





Seminars - Turn your next seminar a special event Into a profitable vldeo/audio product We provide
complete audio video services using broadcast quality equipment. multiple cameras, and live digital
dubbing.
TV Commercials - Are you taking advantage of TV? If not you may be missing out on big sales. We can
produce your highly effective 30 second broadcast quality 1V commercial for as little as $495!
How-to Tapes - Got a great Idea for a video or book? We can turn your hot Idea into a one bout ready-tosell video tape In two working days for as little as $1,395. Dont miss out on the demand for specialized
videos!
Video Catalogs - Dont lose sales because your printed brochure just doesnt tell the whole story. Let us
show you how a video catalog featuring your products can turn cold inquiries into cash sales.

Video Producer; Ron Beeman, whose credits include over one hundred TVcomniercials, numerous ESPN sporting events, over fifty
how-to tapes, several multi-day seminars, can turn your idea into a polished, profitable video product. A product you l feel good about
selling to your customers.

For more information or to get our Demo Reel, call

Ron Beeman Productions

321 Ouachita Avenue Hot Springs, AR 71901 Phone 1-501421-0997 Fax 1.501-321-1429

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HERES HOW TO GET YOUR

TV COMMERCIAL
PRODUCED FOR JUST
$718.20
and get it tested on a national satellite feed for FREE
Dear Information Provider,
Lets face it Your job is unique.
Your job requires ideas. Creativity. Something new, something different Something that will
$SUCCEED in the Marketplace.
And once you develop a winning idea, you have to be able to quickly put those ideas in front of a large
audience in a way they will react Which means you must use TV. And you must use it effectively.
And thats where we can help.
We specialize in producing low budget, high quality TV commercials with a heavy emphasis on
computer graphics and animation. We can make your commercial stand out from the crowd. Better yet,
we can make your TV commercial believable. And...

Our Commercials can make your phones ring. And ring. And ring.
And we can do it on your budget And within your time frame. You supply a basic script and we provide
the camera work, the voice-over, the graphics, even the computer animation on a 3/4 time base corrected
master tape. We even provide you a VHS review copy. All for $718.20. And well test the effectiveness of
your commercial on a national satellite feed at no additional charge so that we can fine tune your spot for
maximum pulling power. Because we know thats the way you want it done.
We can even show you how to target your commercials to reach selected markets across the country for as
low as $2.50 a spot, even on CNN !!! Youll discover that selective targeting techniques can double your
response while actually reducing your air time costs. Its a simple matter of giving the right market the
right product
Let us show you these and other things you need to know. Including tricks you may have never thought of.
Techniques to give you the biggest bang from your TV budget Call today.
Our number is 1-501-321-1845.

Group M Video Productions

321 Quachita Avenue, Hot Springs, AR 71901
1-501-321-1845
Publishers of The Video Marketing Letter

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Come Cruise with Us!

Marketing Superstars Cruise 93

Enjoy Seven Days Cruising

the Caribbean with the Biggest Names
in Marketing!
Bill Myers invites you to join him and his specially selected guests for a seven
day adventure of a life time. Cruise the ports of Antigua, Martinique, St.
Croix, St. Johns, and San Juan with Bill and his friends.
Between ports of call, youll have the opportunity to learn about marketing and make
valuable business connections. This offer is available on a first come, first serve basis!

To find out more, or to make reservations, call Bill or Karen at this very
private number 1-501-321-1845. Call today!

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GROUP M PRODUCTIONS
321 Ouachita Ave.
Hot Springs, AR 71901
1-501-321-1845
1-501-321-1429 (fax)

Dear Home Buyers and Sellers,

The Hot Springs Homes Gallery Video is the ideal way for you to view a number of homes and properties
in the Hot Springs area without scheduling appointments and driving all over town. In the privacy of your
own home, you can view many different properties, compare the features and prices, and make a list of
those you want your realtor to show you.
For prospective home buyers, the Homes Gallery Video is an easy way to get the real feel of a particular
piece of property. Video profiles of the featured homes include interior and exterior views, views of the
yard and neighborhood, and special looks at the extra amenities that each place has to offer.
For home sellers, the Homes Gallery Video allows prospective buyers to see how special your home really
is, and how it compares in price and features to other homes in the area. if your home is one of those
special places, one of those places that has to be seen to be appreciated, then it deserves to be on the Hot
Springs Homes Gallery Video. Call your realtor to find out
how easy it is to have your home showcased on the next issue of this video.
The Homes Gallery Video also provides information about the lifestyle found in Hot Springs and the
surrounding area, and offers views of many of the areas attractions. This video is an excellent way to
introduce friends and visitors to the great way of life we all enjoy here in Hot Springs National Park.
if you are considering purchasing a home in this area be sure to get a copy of this tape. If you have a home
for sale, ask your agent how you can get your home on the next Hot Springs Homes Gallery Video.
The Hot Springs Homes Gallery Video
Reserve your copy today by calling 1-5014244341
The Hot Springs Homes Gallery Video is available for $15. Visa/MasterCard orders OK. We are always happy to mail
this tape anywhere. Contact your local realtor about homes featured on this tape.

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Unfair Advantage

Business Video Update

GROUP M VIDEO NEWSLETTER,327 Ouachita, Hot Springs AR 71901, 1-401-421-1845

Success in 91
1991 is here. And with it comes the reality that the
economy in this country is slowing down. If were
lucky the recession will be short lived. If not, well
have to work hard to find new ways to keep our
businesses.
Of course, as in all limes, good or bad, there is
opportunity. For example, if your competitor cuts
back his promotional efforts, now may be the time
for you to expand yours to pick up the market share
he is going to lose
In the past year weve helped many businesses add
new customers and increase their sales through the
creative use of business videos. Using video as a
communication and sales tool is an exceptional way
to expand your customer base, leverage the power of
your sales force, and create multiple Levels of
customer satisfaction at affordable prices.
If you would like to know more about the possibilities
of using videos to expand your business, call us at
our local production studio here in Hot Springs,
Arkansas. The number is 321-1845. Thanks.
Bill Myers
Senior Producer
Group M Videos

In this issue...





224

How to increase your sales by using a

video brochure
How a video catalog can make you
money
Why in-house video training tapes can
help you get more out of your
employees
How to beat the high cost of getting a
video produced

Using TV & Videos to Help

Your Company Grow
Television. Its changed the world. And the way
we communicate. Just a few short years ago we
turned to books, magazines and newspapers for
news, information, education, and entertainment.
That s all changed now.
Today its TV. Lots of it. In fact according to
researchers, by the time the average American
child reaches 18, hes watched over 30,000
hours of TV.
With the younger generation spending those kind of hours in front
of a TV, its no wonder that skills such as reading and writing are on
the decline. And why writ-ten and printed advertising is not nearly
as effective as it once was.

A Nation Tuned in to Video

The United States now has two full generations of consumers
who have, from birth, come to rely on TV as their primary source of
information. This societal dependence on Television means
businesses are finding it necessary to use video as a tool to attract
and keep customers, and also to train and maintain good employees.
Relying totally on print media for advertising and training m a society
where the majority of the population chooses not to read doesnt
really make sense. Video is where people look for information, and
is certainly a way for businesses to reach the consumer in his home.

Using a Video Product Catalog to Increase

Sales
Have you ever thought about sending your customers a video
catalog showing the different products or services you offer? Its an
exciting idea that has been shown to be highly rewarding. One
company we worked with in 1990 discovered that by offering their
customers a video catalog, the total number of sales and the overall
dollar amount of each sale went up over 300%. And, they were able
to get new customers to actually pay a $20 (refundable) deposit to
have the video catalog sent to them.

by offering their customers a video catalog,

the total number of sales and the overall
dollar amount of each sale went up over
300%.

Unfair Advantage

The project was a huge success. Once the

customers saw the products on the video,
they were more likely to buy. Especially
when they learned the $20 they paid for the
video could be applied as a purchase credit
toward any item shown on the tape. As an
added benefit many customers made copies of the tapes and showed them to their
friends, many of whom also made purchases.

Video as a Sales Tool

Potential customers were able to see the full
line of products demonstrated in the
comforts of their home on their own TVs,
and that made the difference.
The cost to deliver the video catalog to each
customer was less than $6.00, and that
amount was more than offset by the $20
deposit the customer paid for the tape.

Video Prospecting
Companies that use an outside sales force
p lay a numbers game. It works like this
the more prospects the sales people see, the
more product they sell. But since every sales
staff is limited by time, many sales are
missed from customers who never got the
opportunity to hear the companys message.
One of the businesses we worked with
this summer got around this problem by
having a video tape made of their top
sales person doing

his sales presentation. The raw video

was polished up during editing

with graphics and tides, and then
mailed out to potential customers.
A few days after each tape was
mailed, the customer was
contacted on the p hone by the
sales person, who, when
mentioning the tape, found much
more receptive prospects. Overall,
the program was a great success.

the cost of distributing

the videos to customers
is usually less than a 10
minute long distance
phone call.
Sales tracking indicated that those
who had seen the video were three
times as likely to make a purchase
as those who hadnt seen the tape.
And this meant more sales and a
more productive sales force.
One of the newest most

effective types of business videos is

the video brochure, an ideal way to
showcase a product service or
procedure that may be difficult to
explain in printed documents.
The old saying of a picture is
worth a thousand words, is right on
the mark with video. Your customers
can pick up much more information
from your video than from printed
material, simply because seeing is
believing.
Using video to promote your
products and services gives your
company that extra effort needed to
survive in today s market.

(For more information on

getting a video for your
business produced, or to
see examples of the different types of videos discussed in this article,
contact Group Al Video
Productions at 1-501-3211845).

Did you know...

 You can have a professional quality video produced featuring your company and its products and services for less than it
would cost to send your best salesperson on a three day business trip?
 The average cost to deliver a business video to your customer is less than the cost to call him long distance and talk for 10
minutes?
 The average American will watch over 3,000 hours of TV this year?
 Watching TV is the number one leisure time activity of most Americans (according to
the U.S. Census Bureau)?
 More people in the U.S. own TVs than own telephones?
 The average American household has 2.51W sets?
 Over 80 million VCRs have been sold in the last 5 years?

225

Unfair Advantage

Video Costs A Real Bargain in 1991 III

One of the first questions most businesses ask
us about video production is, what will it
cost?
It is quite natural to be apprehensive about
costs of productions, considering the stories
we all hear of Hollywood productions costing
millions and millions of dollars.
Fortunately, the industrial and commercial
videos we produce dont cost millions and
millions of dollars, usually they cost in the
hundreds of dollars rather than the thousands.

Working on a Budget
Most businesses are working with limited
budgets, and it is important to know the budget
so that the video producer can design the
production to stay within it.
There are many ways to keep the cost of a
video production down, but the easiest is to
spend more time in the planning stages to
avoid excessive costs in the production and
editing stages.
Outlining your objective, and then sticking
with that objective throughout the production,
is usually the best guarantee that the end result
will be what you wanted.
Heres a sample of the range of prices you can
expect (but remember, nothing is fixed in
stone):
CommercialsA 30 second commercial
designed to be broadcast over cable will cost

226

a minimum of $300. Costs can be held down

by sticking to still shots with graphics
superimposed. Cost go up quickly if
extensive camera work is required.
Video Prospecting Tapes Anything you
send to prospective customers must be very
good. You will pay a lit-tie extra for this
quality, so figure anywhere from $15 to $100
a finished minute depending on the
complexity of the production.
Video Training Tapes Training tapes
generally require less editing so usually cost
less to produce. You can figure $10 to $30 a
finished minute.
Video CatalogsA one hour video catalog
with 100 graphics will cost $18 to $50 a
finished minute, depending on the complexity
of the items being shot, and the amount of
editing needed.
Animations - Animations are a great way to
produce high impact videos at relatively low
costs. Full feature animations generally last
under 12 minutes and cost about $75 per
minute to produce. An added advantage of an
animation is that the audio can be translated
into any language. (Making your videos
available in Spanish will open up a market
of an additional 400 million people!)
Duplication Costs- Duplication costs vary
with the length of the tape and the quantity
needed, but typically it will cost about $3.30

for each copy of tapes 20 minutes or less, and

$5.50 for each copy of tapes 1 hour or less.
PackagingThe manner in which your tape
is packaged when it is received by your
customer can make a difference in whether the
tape will be viewed or not. We use hard
plastic cases with full cover sleeves for
which we create custom covers with our inhouse publishing equipment The cost of a case
(with cover) is scents. We charge a flat $40 to
create a custom cover.
ScriptingThe script must be written (or at
least outlined) before production can start. We
can assist in writing your script as well as
provide professional narration services for
your videos.

Other Considerations
Never undertake a video project unless all
parties are aware of, and understand the
importance of sticking to the budget.
Overall video production quality is a major
factor in the cost of any production. We
generally recommend that our clients avoid
trying to create a work of art, concentrating
instead on creating a video that keeps the
viewers attention, and builds confidence in
the company supplying the tape.
(We are happy to offer a free price quote on
any project you may have in mind.)

Unfair Advantage

Our Video Production Studios

Id like to thank you very much for your time (on 2
occasions now) and consideration in showing me
the wizardry of your equipment. F.T., Hot Springs
AR
The prospecting animation you created for my
sales staff is working like a charm. It really
works!!! Our sales have gone up since we began
sending the tape to our prospects, before we visit
them. Gene D., Hot Springs AR

Uses for Video in

Your Organization
Our video production studio located here in Hot Springs is designed to
give you professional quality video productions at a very reasonable
cost We recently have added the following equipment to serve you better.

Sony Broadcast U-matic (3/4) dual deck editing bay.

Panasonic Industrial S-VHS dual deck editing bay with
digital effects.

Integrated computer based digital effects processor with
titling, animation, image digitizing, frame store, and digital
video effects.

Steadi-Cam camera stabilization harness.

PAL/SECAM/NTSC multi-format video player/recorders.

Buyout music library of over 300 digitally mastered cuts.

In-house duplication system consisting of 10 slave decks,
with a video processor, capable of making 300 VHS tapes
every 24 hours from 3/4, 1/2, S-VHS, 8mm & Hi8 format
masters.

What People Are Saying About Us

The video you produced for us was far better than anything weve had done
before and you did it at a tenth of the cost. You have saved us tens of thousands
of dollars. Gary Halbert, The Gary Halbert Letter
You wont believe this but Ive sold 458 copies of my new video in the first
month! And to think I doubted this. Many thanks to you. J.B., Los Angeles CA

Video CatalogsBy letting your

customers actually see you show and demonstrate
your products on video tape, youll be able to build
confidence in your ability to satisfy their needs.
Video BrochuresOwn or operate a Motel, Hotel,
or Resort? Can you think of a better way to show
off your facilities than a Video Brochure? Your
customers will be impressed when you send them
a video brochure rather than printed information.
Video Operating ManualsIn addition to sending out
seldom read instruction manual, why not send out
a video operating manual that shows your customer
the best way to use your product, and includes offers
on other products you sell?
TV Commercials - Want the local market to know
about your business? Cable TV offers great
bargains on air time. We can produce your
commercial locally which means you can sit in
during the editing process if you choose.
Animations-Whether you are trying to explain a new
manufacturing process, trying to show what a
new building will look like, or simply want an
animated logo, our animation studios can create a
product that you will be proud of. We use the
same software used by Disney Studios and by
George Lucas (of Star Wars fame).

The video catalog you produced for us translated into sales. I want you to start
on another one for us right away. Steve H., Testron Industries, NY
Weve tested the commercial you produced for our 1-900 number against the
others weve been using, and frankly yours outpulled the others 10 to one.
Thanks for showing us how to make money with our commercials. Charles S.
You are a great help to us in production work. This is our 5th year and ff1 had
known about your company I could have saved us thousands of dollars. V & C
Video and Photo, Lengby MN

227

Group M Productions
Hot Springs, AR
501-321-1845

15

Obtaining Updates

Dear Friend,
The printed material in this book is continually being updated. With each new printing, additional
letters, classified and display ads, brochures and press releases are added.
If you would like to receive the latest update to this book, call Group M at 1-501-321-1845 and ask for
information on updates to the Unfair Advantage Letter Book When you call, youll need to know that
this book is Release Version - 06192.
If you have any suggestions, comments or ideas on how we can improve future releases of this book,
feel free to write us at:
Group M Productions
321 Ouach.ita Avenue
Hot Springs, AR 71901
And dont forget we are real people, and you can reach us by phone. if you need help or advice with a
letter, or are looking for a resource or product or just have questions about anything youve seen in this
book, dont hesitate to give us a call.
I wish you the best in your business adventures, and hope that the information and examples provided
in this book help you achieve your goals.

P.S.

228

If you have written a letter or ad and would like us to include it in our next release of this
book, send me a copy with a letter giving me permission to use it. if I do, Ill give you credit
for your work, and send you the next three releases of this book FREE.