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My collective experience encompasses many disciplines, the focus being on the creation and deployment of digital
communications. There has been a seismic shift in the way we take in information. Content needs to be atomized,
distributed and reconstituted in meaningful, highly accessible ways in order to compete with the amount of digital
noise out there. Over the past 6 years I have worked exclusively on the biotech and pharmaceutical industries
delivering art direction, strategy, design, marketing and communications in a variety of media. My most recent work
has been with Genentech working on a variety of projects including ipad apps, eDetail Development, MOAs (HCP
Education), Gamification, etc.

I have been working mostly with oncology brands to brainstorm and create new ways to connect to physicians and
patients in this brave new digital world in which we find ourselves. Its not just about digitizing print assets but
rethinking the entire engagement approach. My work is focused on short and long-term planning, impact to the
bottom line, and execution brand strategies. I make design decisions and recommendations that have a direct and
significant impact on the business unit and impact the broader business and brand.

Also, responsible for applying advanced and diversified concepts, cross category product story understanding,
theories, principles, practices and insights through high-level design and reinforcing these principles within the team.
I create and manage my own seasonal/annual project load, for a limited number per season, within the overall design
workload. I may work on cross-categorical projects that include creating design, supporting design or creative
initiatives and innovation that advance the design image. I communicate the design vision, results, and stories to a
variety of audiences (internal/external) informally and at a high level. I have over 15 years of experience in the
industry with many high-level client relationships.

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Professional Experience

Education

Special Skills

Independent Senior Art Director

and Creative Strategist
Contract/Freelance basis
December 2014 - Present (2 months)

College for Creative Studies

Detroit, Michigan
Graduated with High Honors
Bachelors of Art Degree
Graphic Design Major

Knowledge of Software
Programs including:
Adobe Creative Cloud Suite:
Illustrator
Photoshop
Muse
InDesign
Microsoft Office

Senior Art Director at Boco Digital

Media, LLC
January 2014 - December 2014
Contract Senior Art Director at
Digitas Health
November 2013 - December 2013
Director of Design
ROSKA Healthcare Advertising
www.roskahealthcare.com
Aug 2010 - March 2013
Senior Graphic Designer
AgileCat
www.agilecat.com
Nov 2007 - Aug 2010
Graphic Designer
The Hartford Group
www.thehartfordgroup.com
Aug 2004 - Nov 2007
Graphic Designer
Sturtz Focused Marketing
Dec 2002 - Dec 2003

Study Abroad
DE PROGRAM, 2002
The Hague, Holland
Workshops with various studios
Including: LUST, NLXL,
Studio Dunbar and others
Study Abroad
Scuala de Graphica, 2000
Venice, Italy
Studies included: printmaking,
painting and graphic design
Workshop with studio
Underware.
Stencil font published in 2002
September issue of 5pt magazine.

Affiliations
Lead Creative on the Board
of the ADCP
Member of the AIGA

Curatorial
Curatorial work for various
exhibitions including:
H.R. Giger
Niagara
Glen Barr
Tom Thewes
Mark Ryden

Awards
Winner of 2008 Gold Addy Award
College for Creative Studies
Merit Scholarship
Outstanding Academic
Achievement Award