A

Project report
On

Excel Crop
Limited.

Prepared by

Mehul Rasadiya
M.B.A SEM-II
ACADEMIC YEAR: - 2012 2013

GUIDED BY

Ms. Ripal Madhani

SUBMITTED TO

Care

Roll no

42

S T U D E N T D E C LAR AT I O N

the

undersigned

student

Rasadiya Mehulkumar H.

of

K.K. Parekh

Institute of Management Studies Amreli M.B.A. II Semester, hereby

declare that, the project on Excel Crop Care Ltd is my own work.

In the partial fulfillment of Master Degree of Business Administration, I had

undergone project work at Excel Crop Care Ltd,Bhavnagar under the guidance of
Miss Ripal Madhani K. K. Parekh Institute of Management Studies Amreli and
submitted to Miss Ripal Madhani.

This project work is my original work and has not been submitted to any where
earlier.

Date:-

Thanking You,

Place: - Amreli

Yours Faithfully
Rasadiya Mehul

PREFACE
This project is prepared for when I take industrial visit at EXCEL CROP CARE
LIMITED , Bhavnagar.

It is a very well known proverb that The practice makes a man perfect. As
per this proverb we can say that one can only become perfect by practicing. He
or she need to have enough knowledge of practical implementation in the
current scenario of the theoretical knowledge.

As a student of management I have studied many theories in classroom but after

taking Industrial visit, I have experienced and understood it in it fullest sense which
plays a vital role in business field.

Hence, this report is been designed with the objective to gain practical exposure
and to know the motivational analysis of organizational climate.

During the industrial visit I met various functionaries of organization and

interacted with them. I sincerely thank them all whose cooperation and
guidance enriched my knowledge and this report was made possible

ACKNOWLEDGEMENT
Experience is the best guide. I was lucky enough to have take visit for one day at
Excel Crop Care Ltd. It provided me the best opportunity to learn things first
hand. It enables me to apply the theoretical knowledge and experience the results..

It is very necessar y to have a guide when you are a fresher in the corporate world
because that helps us in finding our way our goals easily.

I would like to express my sincere thanks to all the EXCEL CROP CARE
LTD. without their support, this project would not have been a success.

I would also like to acknowledge and appreciate the guidance given to me by Miss
Ripal Madhani Faculty Members of K.K.Parekh Institute of management Studies.

INDEX

INTRODUCTION
COMPANY PROFILE
HISTORY OF THE COMPANY (In Brief)
PRODUCT PROFILE
NATURE AND SCOPE OF PRODUCATION AND OPERATION
MANAGEMENT
MANUFACTURING PROCESS
PRODUCTION CAPACITY AND MANAGEMENT
PRODUCATION PLANNING
LAYOUT OF THE COMPANY
INVENTORY MANAGEMENT
QUALITY MANAGEMENT
CONCLUSION

INTRODUCTION TO COMPANY
EXCEL CROP CARE LTD is a devout provide of agriculture input to
farmers across the world. Your company has grown in experience and learning.
Today it is poised to grow and hasplans ready! The focus is refreshed toward
introducing better product and service that are beyond crop protection and in
support of every farmer. Having identified soil health and nutrion product as
important component to achieve this objective your company is 'Ready to Grow',
for and with farmers!

EXCEL CROP CARE LTD primarily

manufactur es

high

quality

chemicals relevant to the needs of industries & marketed all over the 50 countries
around the world.
EXCEL CROP CARE LTD business

was

founded

on

close

relationship with the farmers, who used its products & their derivatives from an
original narrow range of products for specific uses excel has expanded its activities
so that today it provides the farmer with a broad range of products & technical
guidance. This range from initial conditioning of the sail, through preparation
for

planting

seed

selection, irrigation, pest & insect control, maximizing

productivity and harvesting management

COMPANY PROFILE
NAME

Excel crop care ltd

ADDRESS

6/2 ruvapari road, Bhavanagar-364005.

Phone No.

0278-2212410

Fax No.

091-278-2212410

REGISTER OFFICE

: 184-87 Swami Vivekananda Road,

Jogeshvari (west) Mumbai-40012

FORM OF UNIT

: Public Ltd Company

ESTABLISHMENT
YEAR

: 1969

BOARD OF DIRECTOR
Chairman

A.C.shroff

Executive chairman

P.K.Nar yana

Managing director

D.K.Shroff

Joint M.D

J.R.NAIK,
Mukul G. Asher,
Sandeep Junnarkar,
B.V.Bhargava,
Douglas J.Rathbone,
Kevin Martin,
Sharad L. Patel,
Vinayak B.Buch,
Deepak Bhimani,
Ninad D.Gupte,

Secretary

PARIND BADSHAH

HISTORY
In 1932, C.C. Shroff, a young and brilliant science graduate, turned
down a scholarship to England. He was already bound f or another country: a
country as yet unborn, one which existed only in the hearts and mind of the men at
the helm of India s freedom movement.
Independence is not a concept confined to the realms of politics. Shroff
knew, that if India was to be at all self-reliant, she would have to manufacture her
own basic products and chemicals with her own know-how. And to that end he
worked with all his strength, faith and genius, he chose chemistry as his vehicle for
this. First he charted his own course of education, apprenticing himself to some of
the more advance chemical enterprises of the time. His research laboratory was
the kitchen at home, where he learnt to manufacture small useful things like
margarine and face cream. Slowly he was gaining the knowledge and confidence to
start off on his own.
In 1941, while our leaders were tr ying to get the British out of India, C.C.
Shroff was clearing out a buffalo shed in Jogeshwari, Bombay. When he nailed up a
sign that said, Excel Crop Care, he was making his declaration of
independence- independence from foreign technology and knowhow.
From the beginning, Excel Crop Care manufactured hazardous chemicals that
had

previously been imported. Chemicals that very few companies, even

abroad, knew how to manufacture. C.C. Shroff worked out his own technologies,
which were cheaper, simpler and as efficient as any, world-wide. A few months
after he had set up shop, C.C. Shroff received a frantic call from Stanvac, a large
petroleum refiner y. An essential chemical could not be imported because of the
was. Could he do something? C.C. Shroff thought for a while, then said he could.

He set to work at once; researching, experimenting, streamlining

processes,
working day and night. Just four days later, he dispatched the order. It
was as good as the imported chemical and Stanvac was so pleased, it offered
to pay a price much higher than normal. C.C. Shroff refused. His costs did not
justify the higher price, and he would not take a paisa more than what he felt was
due.

This is a pattern that has repeated itself through Excel s history: quick
response to a customer s needs, with excellent products at a fair price. To
overcharge customers or to give them shoddy goods even in times of shortage
would be to compromise the integrity of the company.

PRODUCTS

Excel crop care ltd. Is produce Agro chemicals product

All the products divided in 4 categories

Insecticides
Fungicides
Herbicides (Weedicides)

Organics

INSECTICIDES
Endocel ( Not produced last 2 years), Celcron, Hitcel, Tricel, Trizocel,
Pyromite, Celphose, Commando, Acefex, Crotocel, Ultimate, Excel
Acetacel, Imidacel, Excel Wonderex, Super Glow, Robot,

FUNGICIDES
Sulfex Gold, Hexol, Hexol Gold, Sulfex 80, Emisan, Gambay, D-Cel,
Excel Merit,

HERBICIDES (WEEDICIDES)
Excel Mera-71, Glycel, Excel Take-5, Weedcel Super, Bipex, Sugam

ORGANICS

Nutri s-90, Herbozyme, Makeup-70, Seedcel, Aminocel Gold, Mobicel-H,

Feedcel, Excel Madhyam, Celrich, Phoscel, Tricho xp, Jivin(19:19:19)
Jivin(15:15:00),

Jivin(13:00:45),

Jivin(12:00:61),

Jivin(00:00:50),

Jivin(00:52:34), Excel Sure Shot

MANUFACTURING PROCESS
Excel crop care ltd. is producing Agro Chemicals as well as Industrial
Chemicals for agriculture use.
Most agriculture chemicals are being
manufactured at Bhavnagar unit. Excel Crop Care Ltd. has three major
manufacturing units. They are as under.

Process
Raw
Materials

Plant

Reactor

Filtration

Feedback

Thinly
Chloride

Solid
Intermedi
ates
Reactor

Flaking

Packing

PRODUCTION CAPACITY AND MANAGEMENT

1 Year turn-over of the EXCEL CROP CARE LTD should have 7000 lakhs tun.

Installation of 1.8 MW windmill in Kutch to help meet power requirement at the

Companys Bhavnagar and Gajod Sites. Various measures to improve condensate
recovery system and thereby boiler fuel efficiency.

The above measures of energy conservation have resulted in savings of power and
fuel and power costs during the year under review.

During the year under review, the Company introduced a new rust fungicide in the
international market. This product is proposed to be introduced in the domestic
market as well. The Company also introduced an acaricide which is well received
in the market. To meet the changing market requirements, the Company has been
increasing its retail pack range and augmenting and modifying its packaging
facilities. The Company continues its efforts at energy conservation and energy
cost reduction.

PRODUCTION PLANNING
Product planning means planning for the product that is to decide what
type of product is to be produced or what needs or requirements the products is to
satisfy and for whom the products is meant. If the existing product lacks in

satisfying the nee of consumers what type o modification is require or if the

product fails to draw the attention of consumers or become unprofitable
despite best efforts. It should be eliminator if there; chance it should be
improves in terms of changing needs and preferences of the consumers.

PRODUCTION PLANNING INVOLVES FOLLOWING STEPS

Development and introduction of new product

Modification of existing lines
Changing needs and preference
Discontinuous of margined unprofitable or obsolete product

The above decisions are influence by many internal and external factors I.e.
position of the market competitor, company policy, goodwill of the company,
product image Product planning in Excel is doing in such a way that the product
becomes easily available to its user. There are three types of products planning done
in excel

1. LONG RANGE PLANNING

It includes planning over a period of three to five years. Such simple planning is
doing at corporate level. It is for the overall department of organization.

2.

ANNUAL OPERATION PLANNING

The annual operation planning is a yearly plan set by the corporate office after
consulting the concern reasons from different sites. It involves marketing
production and purchase function that are considering while setting up annual
operation planning.

Market share
Market demand
Monsoon position
Distributors
Market competition (direct and indirect)

3. MONTHLY PLANNING
Monthly plans are formulating as the end of each of month for completing three
months. As the planning, is making three times. It becomes mor e effective allowing
for correction and changes I.e. it provides for a better review.

LAYOUT OF THE COMPANY

Purchase raw material in warehouse.

Transfer raw material in the operation department.
Manufacturing the particular product department.
Plant layout

INVENTORY MANAGEMENT

Excel crop care ltd. has techniques for maintaining inventor y at proper
level, the techniques adopted by Excel crop care ltd. are as under:
1.

Economic order qualities.

2.

Selective inventory contr ol ( ABC Analyses)

Both techniques are used at the same time in Excel crop care ltd. So they never face
any crises of inventory.

MANAGEMENT OF RECEIVABLE:
o Excel crop care ltd. is investing consideration proportion of
working capital in trade creditor book debt. So it should be managed
well company has fixed as30% of working capital in book debt.
o Excel crop care ltd. has adopted selective credit policy to every
customer but only that financial position is good and payment 3
months credit facility to its customer.
o Excel crop care ltd. has developed such optimum credit policy
through its liquidity position is very good and so, it is investing more
aims in book and attracting customers.

QUALITY MANAGEMENT

Excel firmly believe in providing quality products. Information and services

to our internal and external customers.

Continuously ensure that the dynamic needs of all our customers are
fulfilled to their total satisfaction.
Which lead to quality material at competitive price and clean environment.
All these shall be done by a rigorous annual goal setting process and
periodical performance review on goals.
Endeavor to ensure the total involvement of all people and their whole
hearted participation to fulfil the following objectives through motivation and
training.

Complete customer satisfaction.

Continual improvement.
Environmental excellence.
Employee development.

CONCLUSION

Excel is not just the supplier of agro chemicals but trusted friends who has
educated them and grown with them, EXCEL has a free flow of communication
channel. Excel crop care ltd is major supplier of agro chemical in national and
international market. Orientation program conducted at excel enables the employee

to be familiar with the prevailing organizational climate. The green revolution

accelerated in India with active support from excel, and when I take visit that time I
realized and experience a practical