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Why We Got Started

Can we get a large registered-voter participation

in elections? How close can we come to 100%?

Dan Isaacson PhD, Editor

The Voter Publications, Inc./Voter Education, Inc.
The Enlightened Voter: A Civic Education Newsletter
To Keep You Up-To-Date On Voter Issues.
6055 Verde Trail S. Apt. H219
Boca Raton, FL 33433

Why We Got Started

We felt there was a much more effective way to get registered voters
to the polls than the ones presently used.
Why Dont Registered
Voters Vote?

Studies tell us that if a voter has a mail

ballot in hand, s/he is 92% likely to vote,
while voters without mail ballots are only
likely to vote 63% of the time.

Today, Many Voters Are Not Newspaper Readers Many registered voters
dont follow politics or read a newspaper.

Many Voters Dont Vote in NonPresidential Elections If they do,

they usually select a few of the offices listed
at the top of the ballot and ignore the rest.
Perhaps they think the President collects
their garbage and fills their potholes.

They Arent Aware of Approaching

Elections Many registered voters dont
know when non-presidential year elections
are scheduled. They only become aware of
political activity as an election approaches.
However, if they have requested a mail
Only 60% Only about 60% of those
ballot, they will be aware that there is an
who vote in presidential elections choose
election arriving soon and what positions
to vote in non-Presidential year elections.
are open to vote for.
And only about 6% vote in a Municipal
What Makes Voters Likely to Vote
Studies tell us that registered voters are
more likely to vote for every candidate on
their ballot if they have been contacted
by mail, phone, email, a friend, neighbor,
precinct worker, and so on. But most
voters arent contacted that many times.


So we ran a test:
Registered Democratic Voters
in Precinct 4178
There are 714 Registered Democratic
voters in my Precinct 4178. Our usual
method of reaching them is by phone
bankingcalling and talking to a voter for
about 5 minutes (when one is reached)
or knocking on doors.

That would also mean 714178 or 536

voters not contacted. They dont get the
Democratic message.
Email Is The Most Inexpensive
Way To Reach Voters, But . . .

Email is an inexpensive way to reach

voters. However, in Precinct 4178 we
only have 100 email addresses for 714
Democratic voterswe dont reach 614
of them by email. And were not reaching
25% Is A Good Number
out to any of the 533 NPA/Independents
Phone calls (and door knocking) typically
in Precinct 4178!
reaches 25% of our contact list. In Precinct
4178, that would mean 178 voters contacted. Thats no way to run a railroad!
Theres a much better way!


Customarily, Only 4% To 10% We Planned to Reach All Eligible

Of Registered Voters Will
in Precinct 4178
Vote In A Municipal Election.
There are many reasons for voter disinterest in Municipal elections.
They dont care to find out if their
community has a Municipal election scheduled.
They dont see a reason to vote in a
non-Presidential election.
They have no idea what a Municipal government does.
They arent signed up to vote by mail.
And if they do vote, they dont mark
every choice on the ballot.

We proposed to deliver to every

voter a copy of The Voter every month
in 2014 until the November election. An
additional two issues were to be mailed
in the month preceeding the Municipal,
Primary, and General elections.
That way, instead of reaching only 178
voters three times a year, we could reach
714 + 533 = 1,247 voters20 times a


How Many Minutes of Civic

Education Time Can We
Have Per Month To Combat
Fox TV, Koch Brothers, et
al, With Their All-Pervasive
Civic Mis-Education

Develop a List of Email

From our experience with asking voters
to share their email address with us, we
get very few email addresses by phoning.

We plan to test a new method of soliciting

email addresses with each issue of The
178 Voters Contacting 178 Democratic Voter (see page 8).
voters for 5 minutes per year totals 890
Targeted Advertising
Democratic contact minutes.
1,247 Voters Conservatively, a reader
of The Voter will spend 10 minutes or
more reading it. Contacting 1,247 voters,
for 10 minutes, 20 times in a year, totals
249,400 Democratic contact minutes of
the Democratic message! The Voter wins,
hands down!

The Voter can target individual precincts

with local candidate information. We
plan a 4-page insert in the center of each
issue of The Voter for local candidate and
business advertising.


Our Strategy

Get Knowledgeable Voters

To Vote All Choices In The 2014 Ballots.
Frequent Touches Work Frequent
touches by email, mail, phone, and so
on make it very
likely that a
registered voter
will look for, or
ask advice from,
people who they
have been in
contact with all
The goal of this project was to touch all
registered voters in Precinct 4178 at least
once each month with The Voter.
Touch 1. Personal Contact
In August/September
2013, Precinct 4178 block
workers contacted all
voters by phone who had
voted in November 2012.
Thanked them for voting.
Offered them a gift of a
monthly copy of The Democratic Voter if
they gave their email address. We reached
less than 25% of them and most of those
voters were loath to give their email
Touch 2-21. We Supplied Monthly
Copies of The Democratic Voter
We sent all who had given their
email address a monthly copy of The
Democratic Voter via email.
To those Democrats we dont have
an email address for, we mailed a copy
of The Democratic Voter via usmail.

To those non-Democrats/nonRepublicans (Independents) we dont

have an email for, we mailed a copy of
The Enlightened Voter via usmail.

We planned to distribute copies of

The Enlightened Voter to doctors offices, stores, etc.
Touch 23 We Asked For Email
Addresses (see next page for a sample) We are including a request in the printed
issues asking the receiver to donate
$20 to the Democratic Party at no cost
to themselves. If they will give us their
email address, it will save the Party $20
in printing and mailing costs.
Touch 24. Slate
More than a month before election
day (since mail ballots arrive about one
month before election day), we included
in several issues what is called a slate
card which lists the recommendations
of the local Democratic Club and/or
recommendations from the
Palm Beach County
Democratic Party
for each and every


University Student

Church Participation

Florida Atlantic and Lynn University student

Democratic Clubs have a hard time finding
students who wish to participate. We are
reaching out to those clubs by supplying them
with printed copies of The Democratic Voter
to pass out each month.

We are reaching out to local churches by

maililng monthly copies of The Enlightened
Voter to 110 Boca Raton churches. We hope
that by increasing civic education, pastors
will encourage their flock to vote by mail.


Outreach to
Local and Gated Communities
From a Neighbor
The Democratic Voter/The Enlightened Voter does not come from Tallahassee
or from Washington, DC. The fromaddress on each is from a neighbor.
For example, in Precinct 4178, the from address for The
Democratic Voter is:
Dan Isaacson, Editor
The Democratic Voter
Captain Democratic Precinct 4178
6055 Verde Trail South, Apt. H219
Boca Raton, FL 33433-4423

The from address for The Enlightened Voter is:

Dan Isaacson, Editor
The Enlightened Voter
6055 Verde Trail South, Apt. H219
Boca Raton, FL 33433-4423

The from address in a gated community might look like:

Mary Smith
Captain Democratic Precinct 2222
Century Village East
166 Farmer B
Boca Raton, FL 33434


The Results
Of Our Test So Far
The results are exciting.
1. For the March 2014 Municipal election:

3. For the August 2014 Non-Partisan

Primary Election:

2014 Boca Raton

Municipal Elections

Average Turnout:
All Precincts
Precinct 4178

= 18%
= 24.2%

Increase = 33%
2. For the August 2014 Primary election:

4. For the November General election:

2014 Palm Beach County

Democratic Primary Election

Average All Precincts = 17.5%
Precinct 4178 = 30.0%

Increase = 71.4%

Vote By Mail:

Average All Precincts = 4.9%

Precinct 4178 = 19.0%

Increase = 288%


Where Do We Go From Here

1. We have a domain name:
2. We have a website:
3.Beginning in January 2015 we will take
paid subscriptions for The Enlightened
Voter through our website--both email
and printed and mailed copies.
4. We are establishing a contact name for
a resident in each of the 800 precincts in
Palm Beach County.
5. We have established an evaluation team
to review the test, to write a summary of
the test, and to make recommendations
as to how the results of the test may be
implemented county and statewide.


Our Mission

Current Political Campaigning

Methods Are Inefficient And Annoying For over 200 years, political
campaigns have been run the same, inefficient and annoying way. Current political campaign methods and their expenditures are obsolete not educational
just pushy and often nasty never
ending. And it requires repeating every
election cycle.
Citizens are faced with:
We Urge Replacing These Antiquated Methods The political establishment needs to be brought into the 21st
century. Much of their antiquated methods and their associated expenses should
be replaced by educating the electorate
rather than by constantly and annoyingly
nagging them.

This Superior Method Works In

2014, we have demonstrated this superior
method works. In election after election
we have consistently outperformed voter
turnout over the average in the entire
county. And we have developed a method
which is transportable to any precinct
anywhere in the country.
Exportable The current labor and
volunteer intensive model is hard to
export. In Palm Beach County, only
360 precincts out of 800 are covered
with volunteers. Our model is not labor
intensive and The Enlightened Voter
can reach into gated communties, closed
communities, communities with few
active volunteers.
Our Model Voter Education.
Studies have shown that voter education
carries from one election to another.
A voter who understands how political
activities affect their daily life, will look
forward to casting their vote in the next
Our Mission Our mission is to
develop, prove, and provide a low cost,
low effort educational model for cities,
counties, and states to follow in educating
and motivating citizens to vote. at election
"Education costs money, but then so does
ignorance." ~~ Claus Moser