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Peter Drucker.
itself, by the circumstances of the individual buyer and by the buyers innate
situation in terms of how ready they are to make the purchase in terms of
needing it at a particular point of time .
Attitude
Our strongest basic attitudes are implanted in our formative years and
these come largely from the influence of our close family group and other
social interaction. More refined attitude develops later. In marketing terms,
the sum total of our attitudes can be regarded as a set of cognitions that a
potential buyer has in relation to a potential purchase or purchasing
environment. This is why certain stores or companies go out of their way to
engender favorable attitude and it is why manufacturer seek to induce loyalty
towards their particular brand or product.
Learning
In the context of marketing, learning is a result of information received
through advertising or other publicity or through some reference group or
other. In order to have an effect on motives or attitudes, marketing effort
should associate the product with positive drives and reinforcing messages.