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JANUARY 2015

WWW.NAILSMAG.COM

THE
READERWRITTEN
ISSUE

Get a
Mentor,
Get Ahead
Diary of a
FASHION WEEK
NAIL ARTIST

IS YOUR
SALON
SAFE FROM
ROBBERY?

E
V
I
T
A
E
CR AWS:
CL Our Cover
o
t
s
t
a
r
er
n
n
i
Cong
W
est
t
n
o
C
Tech

The French Manicure.


Made in France? Nope... invented in L.A.

1975

Jeff Pink created a natural nail look

to help screen actresses speed up the time between wardrobe


changes. Once it hit the runways in Paris, Jeff knew he
had the perfect name...the French Manicure!

It all starts with innovation.


To be continued...

www.nailsmag.com/ff/11101

Text ORLY to 44144 for a chance to win a trip to L.A.

orlybeauty.com

#SURRENDERTOCOLOR

Try it on at opi.com
Call 800.341.9999 or visit pro.opi.com 2015 OPI Products Inc.

Fifty Shades of Grey Movie


2015 Universal Studios. All rights reserved.

Cement the Deal

My Silk Tie

Dark Side of
the Mood

Romantically
Involved

Embrace
the Gray

12pc display

Surrender to Color

OPI is guaranteed only when purchased through authorized professional beauty outlets and
prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source.

Shine for Me

2014 Creative Nail Design, Inc.

logo are trademarks of


CND, VINYLUX, and the
Creative Nail Design, Inc.

CND, VINYLUX, and the logo are registered trademarks


of Creative Nail Design, Inc.
2014 Creative Nail Design, Inc.

POLISH
REINVENTED
Week Long Wear (Really!)
No Base, Self-Adhering Color Coat
Two Steps for Faster Service Time
Durability Increased with
Natural Light

cnd.com

6-Piece Display

12-Piece Display

Featured on Model

IM SNOW ANGEL

ICE SKATE,
YOU SKATE,
WE ALL SKATE

MY JEWELS
KEEP ME WARM

CALL ME
JILL FROST

gelish.com
714. 773. 9758 Made in the USA

SNOWFLAKES &
SKYSCRAPERS

2015 Hand & Nail Harmony, Inc. HM-3480

Featured on Model

THE BIG CHILL

SCAN
WATCH
LEARN

Performs like Gel, Applies like Polish

gelish.com

CND, SHELLAC and the logo are


registered trademarks of Creative Nail Design, Inc.
2014 Creative Nail Design, Inc.

NEW Shades!

CND SHELLAC
Brand 14+ Day Nail Color
Retreat to the peaceful harmony of nature.
Watercolor impressions of the luminous landscapes.
Serene. Reective. Lighthearted.
Discover the new collection at a store near you.
Find this
nailstyle
at cnd.com/
nail-salonservices/
nail-fashion

cnd.com

FIND
INSPIRATION IN
EVERY NEW SHADE

Classic l00% pure gel polish


shines in I70 colors and counting.
Iconic. Innovative.

ibdbeauty.com
#justgelpolish
www.nailsmag.com/fifi/11122

Tech yourself before you wreck yourself.


Now teaching awesomeness.

www.nailsmag.com/fifi/11260

www.nailsmag.com/fifi/11260

CND, RETENTION+ and the logo are registered


trademarks of Creative Nail Design, Inc.
2014 Creative Nail Design, Inc.

DRAMATIC
BY DESIGN
Daring. Dramatic. Individualistic.
Give imperfect nails a most
impressive transformation
from simple overlay to
over-the-top embellishment.
Shape, build, lengthen to the limit.
CND RETENTION+
Liquid + Powder System.

cnd.com

Extend the life of your manicures with Vitamin-Infused TIP PRIMER

Create a smooth surface with Vitamin-Infused BASECOAT

Available in 90 TOP-SELLING COLORS

Seal in your GEL FX color with our durable, high shine TOPCOAT

Top it off with Vitamin-Infused CUTICLE OIL to condition and moisturize

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AVAILABLE AT AUTHORIZED DISTRIBUTORS.

The Original Vitamin-Infused


Gel Manicure System

FOR MORE INFORMATION PLEASE CALL

800.275.1 1 1 1 orlybeauty.com

Inspired by the intrigue of a Masquerade Ball,


this color palette features sensual shades and
adventurous tones.

VIXEN IN
A MASK

JEST-ER
KIDDING

FLIRTING
WITH THE
PHANTOM

DONT RAIN
ON MY
MASQUERADE

THE BIG
REVEAL

AVAILABLE AT:

Call 714.773.9758 or go to MorganTaylorLacquer.com


2015 Nail Alliance-Morgan Taylor HM-3444

MY KIND OF
BALL GOWN

Color Shown: Te Big Reveal

Iconic. Innovative.

WE'RE

trending
CUTTING-EDGE EFFECTS
TREND-SETTING COLORS
QUALITY FINISHES

IBD NAIL LACQUER


The standard of excellence in gel technology,
ibd is excited to answer your need for high
quality nail lacquers.
Our signature line of collections will showcase
the hottest trends and colors, latest deco
technology and offer a full service range,
complete with corresponding gel shades.
Neo Romantique Collection shown from top left: Hypnotic
Hold, Eu-phor-a Kiss, Bella Boudoir, Ooh La Lace, Garter
Your Heart, Bustled Up, Bardot Indigo, R U Sur-real?

Iconic. Innovative.

ibdbeauty.com
#ibdbeauty
www.nailsmag.com/fifi/11122

cnd.com
CND, SPAPEDICURE and the logo are registered
trademarks of Creative Nail Design, Inc.
2014 creative Nail design, inc.

soothe and
smooth
Feeling rough around the edges?
Not to worry. Tell your heels to
share the cucumber love. Soften
and moisturize your bodys rough
spotsshoulders, knees and toes.
Spapedicure.
Cucumber Heel Therapy. From cNd.

Whether you love liquid and powder or hard gel,


you will love the innovation that Artistic Nail Design presents with
Rock Hard Nails. Our integrated technology lets you use liquids,
powders and gels on the same nail for complete fexibility.
Rock Hard Nails: Creates nails that are strong, fexible
and withstands the toughest clients.

Visit a distributor near you today for more information!

PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS TM


www.ArtisticNailDesign.com

Model is wearing Artistic Rock Hard L&P VIP Clear with Colour Gloss
in Determined, Vivid, Toxic, Flirty and Sultry.
Artistic Nail Design Nail Alliance - Artistic, Inc., Missouri USA

HM-3995

Take a Tour!

www.nailsmag.com/fifi/11128

Cnd, sHellaC, solaroil, Brisa, reTenTion+, sCruBfresH, spaManiCure, spapediCure,


perforManCe Tips and the logo are registered trademarks of Creative nail design, inc.
2014 Creative Nail Design, Inc.

Thank you!
To our valued nail professionals.
19 awards. 12 first place.
To see all of Cnds winners,
please visit cnd.com/RCA2014

cnd.com

www.nailsmag.com/fifi/11292

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W
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I NT

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RC

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FOLLOW US NOW ON INSTAGRAM

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FRENCH PRESSED
FOR TIME
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Cuccio Colour takes

JAVA VA VOOM!
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a trip to the coffee house


for its 2014 Fall/Winter
Colour Collection.
Caf Cuccio features eight

CUPPA CUCCIO
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opaque, glitter and metallic


shades that are inspired by
freshly ground beans, rich

COFFEE, TEA OR ME!


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CREAM & SUGAR


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(2 of each shade per display)

Perfect

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SOME PRICES
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Retail MINI KIT


6-PIECE MINI CAF CUCCIO KIT
CONTAINS ONE 1/8 oz. BOTTLE OF
THE FOLLOWING SHADES:
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Time, Brew Ha Ha, Cream & Sugar,
Cuppa Cuccio, Bean There, Done That!

$6.95
PER KIT

WHAT IS MATCH MAKERS?

NEW!

The Perfect Way To Match Your


Professional Manicure & Pedicure
Colour Services with Flawless Colour
Coordination
EACH MATCH MAKERS KIT CONTAINS:
one 13 mL bottle of Cuccio Colour Veneer LED/UV soak off gel
polish and one 13 mL bottle of Cuccio Lacquer of the same shade.

$11.95
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ALSO AVAILABLE IN
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cuccio.com

{in this issue}

January 2015 Volume 32, No. 12

Features
134
Get a Mentor, Get Ahead
One way to get ahead in your career is to learn from someone who has been
through it all. Mentors can kick start your professional path. We asked mentor
and mentee nail techs, whats the most important thing theyve learned from
the career-benefting relationship?

142

142
Cover Tech 2015: The Masked Woman Wins
If you want to overdose on brilliant photos of nails, take a look at this selection
of images submitted to our recent Cover Tech Contest. Winning cover tech
Amanda Lenher took top honors with her knock-out comic book-inspired nails.
Our heartiest congratulations go to Lenher and all the other fnalists. And a
giant thank you goes out to everyone who entered this years competition.
146
Show [Us] YourManicure Table
We asked nail techs to share their favorite nail tables and desks. Heres a look at
the creative, clever, and varied surfaces where manicure magic is made.

134

150
Coping With Serious Illness: A Balancing Act in the Salon
When nail tech Erin Snyder Dixon found herself in a long battle with a lifethreatening disease, she knew she had to make changes so she could continue
to do the work she loves but fnding the best course of action was never easy.

146

154
Next Top Nail Artist Goes to NYFW
You know nail tech Lauren Wireman of Wildfowers Nails in Cape Coral, Fla., as
the frst runner-up in the inaugural NAILS Next Top Nail Artist competition. One
of her wins was the CND challenge that included a chance to work with the
brand at Fashion Week. Wireman shares her story from the Design Lab in New
York City of what it was like to be a part of the CND A-Team for a few days.

JANUARY 2015

154

WWW.NAILSMAG.COM

page
134
page
154
THE
READERWRITTEN
ISSUE

Cover Look

150
38 |

NAILS MAGAZINE

JANUARY 2015

Nails: Amanda Lenher, Las Vegas


Photographer: John Childress
Model: Chelsea Chandler
Makeup artist: Kasey Acuff
Hairstylist: Ashley Monmaney

Get a
Mentor,
Get Ahead
Diary of a
FASHION WEEK
NAIL ARTIST

IS YOUR
SALON
SAFE FROM
ROBBERY?

E
ATIV:
CREA
S
Wr Cover
CL
Ou
r
rats to
Cong
Winne
ontest
Tech C

page
114
page
142

NEW

HI-DEF
GEL
SHINE
WITHOUT
THE
LIGHT

INFINITE SHINE
Gel Effects
Lacquer System
3 EASY STEPS:
PRIME.LACQUER.GLOSS.

Shine lasts until you take it off

Wears up to 10 days Soak-free removal


30 Iconically OPI Shades
#InfniteShine

OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores,
not from a drugstore, supermarket, mass outlet, or other unauthorized source.
Model is wearing Raisin the Bar Call 800.341.9999 or visit pro.opi.com 2015 OPI Products Inc.

{in this issue}


94

102

Technique p. 64

Business p. 108

86
Demos
Step-by-steps from Akzntz Professional and
Orly

112
Crowdsourcing
What is the sweetest thing a client or coworker
has ever done for you?

90
Signature Services
Step-by-steps for a Royal Island Pedicure and a
Hot Chocolate Pedicure

114
I Was Almost Robbed
Salon owner Lynnette Diaz-Madden was jolted
into realizing just how vulnerable her salon was
to being robbed. Heres what her brush with this
all-too-real threat taught her.

94
Execute Trippy Tips Without Precision
Florida-based nail tech, Gena del Portillo, ofers
this tutorial for a psychedelic look.

Style p. 96

118

100
Nail Art Studio
Step-by-steps on new nail art designs
102
DIY Products: Cant Beat That Homemade Touch
Ever wonder what goes into the products you
use in your services? These owners and techs
took it upon themselves to make sure they were
using products with the best ingredients by
creating their own product lines. Check out what
these owners have to ofer, and see how its been
so successful for them.
106
Boutique: Techs Selling on Etsy
Wonder what certain nail techs do in their free
time? Some of them run Etsy stores either as a
way to further express their love for nails, or as
a naturally creative outlet. Check out these four
techs who have seen success with Etsy.

In Every Issue

124

40 |

NAILS MAGAZINE

44
46
50
58
60
156
162
164
170
171
190

On My Mind
We Hear You
Nails File
Freebies & Giveaways
On The Road
Ad Index
Reader Nail Art
Product Spotlight
Get the Look
Deal Sheet
My Other Life

JANUARY 2015

118
Mars and Venus in the Salon
On the nail competition foor, couple Emese
Koppnyi and Frdric Edange can be found
both paired together and battling each other. The
duo married in Las Vegas in 2014, then for their
honeymoon won the Perfect Match category
together. The newlyweds talk about the malefemale dynamic in the nail salon and beyond.

Health p. 120
124
A Day in the Life of a Nail Expert
In this months column, Dr. Stern discusses
infections of the skin and nails that nail techs
should be aware of.
128
Something to Talk About: Pregnancy
Your client is pregnant! Shes going to need a
little TLC for the next nine months. Let her know
youve got it covered.
130
Chemists Corner: Matte Top Coat
NAILS talked to industry scientist, Doug Schoon,
and Nubars CEO, Noubar Abrahamian, to fnd
out what makes matte top coats create a shinefree fnish.
132
Client of the Month: The Nail Tech
You might think that another nail tech would
be critical of your work, but performing services
on her shouldnt be intimidating as long as you
follow the same procedure you would with
any valued client. Review these common nail
tech health and nail issues, and follow some
helpful tips so your client can relax and be on
the receiving end of an enjoyable, soothing nail
service for a change.

Perfect the look


of natural nails
with the 1st ever

BB Crme
for nails

Ai

s in hy ration

Perfects the surface of

the nail for a sleek fnish

Whitens, lightens an


brightens the appearance
of the nail

Chip-resistant,

urable fnish

Protects from UV rays

an free ra icals

bb CRMe
www.nailsmag.com/ff/19168
www.nailsmag.com/fifi/1168

AvAilAble At PROFeSSiONAl SAlONS & beAUtY SUPPlY StOReS


AND AUtHORiZeD DiStRibUtORS.

orlybeauty.com

new at

nailsmag

Find everything youre looking for on www.nailsmag.com. Whether youre


researching, shopping, or designing, youll fnd inspiration and answers at our website.

Cuccio Crinkle
Efect.
Tune in to NAILSTV to see
Cuccios new T3 sculpting
gel in action.
www.nailsmag.com/cuccioT3

New Years Bling

Ring in the New Year with art


deco nail art by Jane Moate.

www.nailsmag.com/artdecoNYE

Table Manners
After seeing what manicure tables
techs prefer, see what their creative
space looks like.
www.nailsmag.com/creativespace

The Final
Showdown

The Road to
Fashion Week
See Lauren Wiremans nail art journey
leading up to her New York Fashion
Week experience.
www.nailsmag.com/laurenwireman

NAILS Next Top Nail Artist


is winding down. Join us at
ISSE Long Beach when we
announce the winner, but stay
connected to see the Top 3
work on their final challenges.
www.nailsmag.com/ntna2014

42 |

NAILS MAGAZINE

JANUARY 2015

SEE IT.
BE IT.

Our favorites include


clockwise from top:
Coconut Kiss,
Ruby Pumps, Fairy Dust,
Innocence, Frostbite,
and For Audrey.

Model is wearing Frostbite & Fairy Dust


Tag your pics with #CGClique for a
chance to be featured @ChinaGlazeOfcial

www.nailsmag.com/fifi/11119

{on my mind}

A Life-Changing
Experience

Entering NAILS Next Top Nail Artist competition changed my


life. And it almost didnt happen.
I have been a competitor for my entire career. And two years
ago, the ad for NAILS Next Top Nail Artist caught my attention. Initially, I
wasnt sure if I wanted to do it. I was reluctant because it was a different format
from the other competitions I was used to entering. One of the requirements
was to make a video diary explaining why I should be NAILS Next Top Nail
Artist. When it comes to making videos, Im shy when I have to talk on camera.
English is my second language and I dont always feel confdent that I can get
my point across. Even though its scary to challenge yourself, I knew this
competition could take my career to the next level.
Being a contestant in NAILS Next Top Nail Artist wasnt easy. I sacrifced a
lot of time away from my regular family life. I spent every minute of my free
time working on the weekly challenges and dedicating it to the competition.
Since we had a week to turn in each assignment, it meant every free minute
from Monday through Sunday, day and night, was spent working on the weekly
challenges. I had to work hard and completely dedicate myself to each task.
I always write down my goals and dreams in a notebook. Sure, this level of
competition can be a lot of work, but its also important to enjoy it as you go or
it could frustrate you and make you lose sight of your goal. So I looked at my
notebook every time I started to feel frustrated or thought it might be too much
to handle. As it turns out, dreams really do come true.
I wouldnt be here today without the support I received from my family
(especially my husband) and friends. Im so thankful that I took a leap of
faith and entered the competition last year.
After I won NAILS Next Top Nail Artist, so many doors opened up for me.
At frst, it was evident through my social media accounts. (Even during the
middle of the competition, our designs were exposed everywhere through
social media. All of the sponsors were watching us. This type of exposure
and the publicity is always great and exciting.) I started gaining new fans
and followers at a rapid pace and I was kept busy replying to many requests
and questions. After that, my opportunities began to expand. I had already
been fown out to California to do a cover of NAILS and to attend the party to
fnd out who won. And a few months later, Gelish few me out again to do a nail
design for their fall ads. Ive since returned to do another shoot as well. Kiss
Products asked me to create a line of designs to put on their pre-designed nail
tips to sell. And now here I am as a judge in this years competition.
But its not just the glory and prizes that Ive benefted from. Ive said it before:
Competition is the best way to improve your skills. Preparing and practicing
for competitions allowed me to work faster and better in my salon work. I even
developed new techniques in the process. Competition pushes you to think
outside of the box and also to work toward perfecting your craft.
Theres always going to be someone who is doing something better than you.
Really. Everyone has a different point of view and its good to listen to other
peoples opinions. Never stop learning from what others around you are doing.
You dont get success without failure. No one starts off competing as a champion.
Ive lost many more times than Ive won. Thats how I can keep myself humble.
Ryoko Garcia

44 |

NAILS MAGAZINE

JANUARY 2015

one of
On January 25th,
el e Costantino,
these people Dani
Lavette Cephus
Lexi Martone, and
NAILS Next Top
as
o
ok
y
R
in
jo
l
il
w

be there to
Nail Artist. Want to
to
find out who ? Go
/ntna2014party
www.nailsmag.com
to the party
to get your ticket
Beach.
during ISSE Long

Follow Ryoko!
www.instagram.com/nailsbyryoko
w
www.facebook.com/ryoko.garcia
w

FAVORITE
FAVORITE TRADITIONAL
TRADITIONAL GEL
GEL SYSTEM
SYSTEM

2015 Hand & Nail Harmony, Inc. HM-3966

2015 Hand & Nail Harmony, Inc. HM-3966

Thank
Thankyou
youfor
foryour
yoursupport
supportand
andenthusiasm
enthusiasmfor
forGelish,
Gelish,which
whichled
ledusustotoanother
another
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yearofofwinning
winningREADERS
READERSCHOICE
CHOICEAWARDS
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categories,including
including#1
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Weare
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andsupporting
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whomakes
makesour
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great.

gelish.com
gelish.com
714.
714.
773.
773.
9758
9758
Made
Made
in the
in the
USAUSA

{we hear you}


A BOBIT BUSINESS MEDIA PUBLICATION

WEB POLL

What do you do after a bad day at work?

For Halloween
the NAILS team
dressed up as
their favorite 90s
NAILS covers.

Publisher Michelle Mullen


Michelle.Mullen@bobit.com
Associate Publisher/Editor Hannah Lee
Hannah.Lee@bobit.com

46%

18%

Eat, drink, and be merry


Post on social
media for instant
encouragement

16%

Phone a friend/
loved one

Exercise

12%
8%
Go shopping

Features Editor Judy Lessin


Judy.Lessin@bobit.com
Senior Editor Beth Livesay
Beth.Livesay@bobit.com
Senior Editor Tracy Rubert
Tracy.Rubert@bobit.com
Assistant Editor Sigourney Nuez
Sigourney.Nunez@bobit.com
Editorial Assistant Kelsey Nolan
Kelsey.Nolan@bobit.com
Contributing Writers
Michelle Pratt, Erin Snyder Dixon, Sree Roy
Art Director Danielle Parisi
Danielle.Parisi@bobit.com
Graphic Artist Kimberly Pham
Kim.Pham@bobit.com
Graphic Artist Yuiko Sugino
Yuiko.Sugino@bobit.com
Production Manager Carla Benavidez
Carla.Benavidez@bobit.com

INSTAGRAM

www.instagram.com/nailsmagazine

We love @nellesnails
recreation of our
October 2014 cover!

West Coast Sales


Shannon Rahn, (310) 533-2434
Shannon.Rahn@bobit.com
Eastern Sales Manager
Mary Baughman, (562) 377-0465
Mary.Baughman@bobit.com
Sales & Marketing Coordinator Amy Martin
Amy.Martin@bobit.com
Audience Marketing Director Tony Napoleone
For subscription inquiries:
(888) NAILS-44, bobitpubs@halldata.com
Send business and editorial correspondence to:
o:
3520 Challenger St., Torrance, CA 90503
3
(310) 533-2507 Fax
(3
www.nailsmag.com
w
C
Chairman
Edward J. Bobit (1961-2014)
CEO/President Ty F. Bobit
C
Chief Financial Ofcer Richard E. Johnson
COO/Group Publisher Cyndy Drummey

Soak off with a side


of @nailsmagazine
@nollaf_nails

46 |

NAILS MAGAZINE

JANUARY 2015

>>>

Call 800.341.9999 or visit pro.opi.com 2015 OPI Products Inc.

Drench your skin


in 24 hours of moisture!

A bold NEW formula.


A fresh NEW look!
Hydrating formula
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Visit pro.opi.com to discover all 9 fragrances.


#Avojuice

OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores,
not from a drugstore, supermarket, mass outlet, or other unauthorized source.

INBOX

{on my mind}Are Your

Where anners?
(Virtual) M

by that I
ency. And tructive
cons
ne transpar
about onli comments or hide social media
were all
and
ne
isnt
At NAILS,dont censor onlion our websites ructive criticism I
not
mean we of our content last sentence const ion of whether or that
ents
the quest
e in that
with
comm
phras
criticism
t
left
key
abou

Editors Note: We received a bunch


of letters agreeing with Hannah Lees
o
Where Are Your (Virtual) Manners?
article in our November 2014 issue.

expect the same. I believe we learned one of the Golden Rules in


kindergarten. If you have nothing nice to say, dont say it at all,
unless of course it needs to be wiped with a tissue. Thanks again
for your great articles. Im always intrigued from beginning to end
with NAILS Magazine.

J read On My Mind. Im so thankful


Just
yyou wrote that and addressed it.
People just dont understand the
difference between being rude,
downright mean, and constructive
criticism. You always hear, I have a right
to voice my opinion. Maybe you should start deleting a few of
those awful comments and maybe people will start minding
their manners a bit more. I grew up being taught, If you having
nothing nice to say, then say nothing at all.

Danalynn Stockwood

g
e
so Im
But the
Im not talkin talking about peopl
g with. And
accounts.
comment.
Im dealin
ices. Im
ewww,
usually what or hide the offending ique or best pract
is ugly or
techn
to write this improve and its
should delete honest debate of
does it do
them
What good not going to help
create a good,
s
l manners.
art? That
no virtua
ve experience
elses nail
who have
to be a positi
r someone
and we
e presence
gross unde
technicians
overall onlin
not nice.
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me you
E-mail

Hannah.Lee@

MAG
50 | NAILS

AZIN E

NOVE MBER

2014

Denise Heavner
Sent via e-mail

I absolutely loved the note you wrote in the November 2014


issue. Thank you for shedding light on this topic. I truly make
an attempt to give kudos and positive comments to those
who are novices and seasoned veterans in this industry. Its so
important to support one another and be humble. I would only

48 |

NAILS MAGAZINE

Sent via e-mail

Thank you so much for the November 2014 On My Mind column.


Perfectly said. FYI Great Britain is in the process of writing a
law requiring two years of jail time for very serious Internet troll
postings. Mean-spirited, destructive postings needs to be curbed.

Peg Weaver
Sent via e-mail

When I receive NAILS every month, the frst section I read is On


My Mind. This column relates to our company very closely because
being in this industry for over 12 years, social media has changed
everything about our business. As a company, we have extensive
experiences with bad social media manners. From the beginning
of the social media explosion in 2008, Jimmys Nails Spa L.L.C
posted pictures to Facebook daily. Within that length of time,

www.nailsmag.com/fifi/11287

JANUARY 2015

Where in the world is


NAILS Magazine?
we experienced many rude and downright mean comments
almost every other day about our work. Sometimes a negative
comment actually helps us. When there are rude remarks on
our pictures, the public seems interested in that particular
image. So, I would have to thank those negative remarks
because they are actually helping us. Negativity only survives
when our company feeds into it. When people say ugly, our
decision is to stay quiet, not delete the comments or hide it.
While it is wrong to be rude to other people, the public does
have a right to freedom of speech and they should be able to
post freely about how they think. Our company feels that it is
not so much about how rude our peers are online, but rather
how we choose to respond to those negative remarks that
make us a distinguished nail company that earns the clients
trust. The polarity of these comments make us human and
more relatable. This is the main reason why we dont feel
the need to block, censor, delete, or hide any remarks. It is
completely normal to get rude remarks from time to time.
While we cant control what people will say, we can always
change our perceptions about those remarks. After all, bad
publicity is better than no publicity at all.

Jimmy Vo
Sent via e-mail

This was taken at


Spider Lake, British
Columbia, Canada,
while on vacation with
my hubby.

Shannon Rooney

Seriously Nails, Las Vegas

If you have a photo of yourself reading NAILS Magazine, send


d it to
t
Beth.Livesay@bobit.com. Make sure to include your name, salon
name, city, state and a brief synopsis of whats going on in the
photo (where you are, what youre there for, etc.).

www.nailsmag.com/fifi/11304

JANUARY 2015

NAILS MAGAZINE

| 49

{nails file}
Nail Art Superheroes
Appear at NY Comic Con
In October, a group of enterprising nail techs calling themselves the
League of Lacquer rented a booth at NY Comic Con and offered mini
manicures with handpainted fan art. Every client was entered to win a
raffe for more than $300 worth of prizes from Color Club, Floss Gloss,
Obsessive Compulsive Cosmetics, Appliq, and Janes Tiny Things.
Our booth was packed all weekend with excited nerdy nail art fans,
says Red Bank, N.J.-based nail tech Jane Moate.

10

11

1. Raquel Nevarez (@raqstarnails), Jane (@thatjanedesigns),


Kelly (@i_ nailed_it), and Danielle Lubin (@10thstorynails) show of their
own nail art for the event.
2. Raquel (@raqstarnails) did some cool Star Wars nails.
3. Jane (@thatjanedesigns) gave a client the best villain couple ever: Joker and
Harley Quinn.
4. Shelley (@shellbeezy) had a repeat customer from last year who wanted
tank girl nails to match her costume.

50 |

NAILS MAGAZINE

JANUARY 2015

5. Mimi (@nailsbymimi) works on a psyched client.


6. Mimi (@nailsbymimi) shows of her own superhero nails.
7. .Fans paid $25 and up for superhero nail art.
8. Jane (@thatjanedesigns) uses Obsessive Compulsive Cosmetics polish to
work on a Deadpool nail.
9. The superheroes of nail art take charge in this banner designed by Jef Weiner.
10. Desreens (@nailsbydesreen) menu featured Spongebob and Sanrio
characters.
11. Kelly (@i_nailed_it) gave a happy client a Simpsons set.

>>>

www.nailsmag.com/fifi/11260

{nails file}

NSI Eastern Europe


Holds International
Training in Poland
In September, NSI Eastern Europe
hosted an international training
and distributors meeting in Gdansk,
Poland. Distributors and educators
from 12 different countries came
together for a common goal: the
ongoing success of nail professionals
using NSI products.
NSI University Poland was an
intense three-day training course
taught by NSI founder Fred Slack,
vice president of sales and marketing
Isabel Fisher, and UK nail champion
and NSI ambassador Denise Wright.
The attendees received hands-on
training in acrylic, UV gel, nail art,
and competition techniques. They
also received training on three new
products from NSI Secrets Nail
Art System, Secrets Removable Gel,
and enhancement polish Go Color.
For more information, go to
www.nailsmag.com/ff/11391.

52 |

NAILS MAGAZINE

JANUARY 2015

For nail tech Jennifer Lutz shown


here on an apple-picking expedition
canning is a family tradition.

A
Can Do Attitude
I spend most of my weekends in late summer and fall canning home-grown
organic foods, says Jennifer Lutz, a tech at Tangles Hair and Nails in West
Chester, Pa. Every Christmas my clients get two jars. This year its zucchini relish
and pepper jelly. My clients love the organic homemade touch. I make things they
simply cannot get anywhere else.
Lutz developed an interest in canning through her grandmother. When Iwas
small, we had an acre-and-a-half garden and six people to feed, she says. My
grandparents both grew up farming. I remember constantly loading up the truck
with every conceivable water container we had and tending that garden every day.
All fall, we canned.
Though things have changed a lot since then, Lutz returned to canning in her
thirties. I had a big garden of my own and started canning again with a little
help from my grandmother. There are many resources for proper home canning,
what needs to be pressure canned (root vegetables andmeats, for example) and
what cannot be canned, like dairy. You really have to understand the science to be
sure your fnished product is safe, she says.
Last fall, I was diagnosed with breast cancer, just after canning season. It meant
a bilateral mastectomyand the removal of my ovaries.I struggled this spring, but
planted my garden. I still struggle to can, but my husband helps me, flling the
canning pot, lifting heavy baskets of tomatoes, running tomatoes through the
Victorio strainer.
So thanks to a little help from hubby, Lutzs clients will receive their usual
gift this holiday season. Whats really important about the canned goods is
that I know exactly whats in every jar. I know that it is organic and healthy,
she says. Canning is a lot of work, but I think its worth it. Nothing tastes
>>>
like homemade.

www.nailsmag.com/fifi/11260

{nails file}
Techs Passion Saves Lives
The frst time a friend approached nail tech Shari Finger about the possibility
of her training a diabetic alert dog (D.A.D.) to assist her diabetic 6-year-old son
Collin, she was intrigued. Dog training has long been a passion for Finger, owner
of Fingers Nail Studio in W. Dundee, Ill., who even trained search and rescue dogs
in the past. She discovered that professionally trained D.A.D.s cost anywhere from
$10,000-$20,000 and that wasnt something her friends family could afford. I
Finger
Googled the subject and found stories of parents trying to train the dogs at home.
There was a huge debate about the quality of a home-grown D.A.D. versus a professionally
trained D.A.D., she says. Ultimately Finger told her friend she was too busy to help.
Then one night a friend of my friends family lost their 5-year-old daughter due to low blood
sugar in her sleep. That really affected me, she says. I couldnt get out of my head if that little girl was cuddl
cuddled
d up
with a dog she would still be here today. And if that could happen to her it could happen to Collin.
She undertook the project using her experience with search and rescue dogs to train a D.A.D. named Ping. Search
and rescue dogs use their noses to fnd lost people and are trained to alert the handler that they have found someone,
explains Finger. Diabetic alert dogs do the exact same thing. They use their nose to smell the biochemical change in
the saliva and sweat of the diabetic and are trained to alert.
So that others can beneft from her accomplishments and mistakes, she has shared her journey training Ping in
the book The Ping Project: How We Trained a Diabetic Alert Dog at Home, which can be found on Amazon.com.

BCL|CND|Tippi Hedren Scholarship Winners Announced

Allen

Brown

Rodriguez

Waite

54 |

NAILS MAGAZINE

JANUARY 2015

Thanks to the BCL|CND|Tippi Hedren Nail Scholarship program, 10 aspiring


beauty industry professionals received fnancial awards of up to $5,000 to
cover tuition for nail tech programs. Honoring actress and humanitarian Tippi
Hedren, the scholarship program is funded by CND and their partner donors.
The administering body for the scholarships, Beauty Changes Lives (BCL), is a
non-proft initiative of the American Association of Cosmetology Schools.
The 10 scholarship winners were selected in a formal application process
that included submission of a digital video or essay and an inspiration board
expressing their hopes and desires for careers in the professional nail care
industry. The passion of these individuals came across vividly in their inspiration
boards, essays, and videos, which connected their passion for nail care with
their love of family, nature, travel, and art, says Lynelle Lynch, president of the
Beauty Changes Lives Foundation.
Whether an individual wants to build a business, work in the fashion industry,
or unleash their artistic expression anew every day, the professional nail care
industry ofers many paths to success, adds Jan Arnold, CND cofounder and
Beauty Changes Lives Foundation board member.
Winners and their respective schools are as follows: Quatisha Allen,
Hollywood Institute of Beauty Careers, West Palm Beach, Fla.; Kadee Brown,
The Salon Professional Academy, Onalaska, Wis.; Maria Godinez, Brown Aveda
Institute, Mentor, Ohio; Lauren Hole, Spa Tech, Westbrook, Maine; Taniesha
Locke, International Salon and Spa Academy, Colorado Springs, Colo.; Kristina
Rodriguez, Casal Aveda Institute, Austintown, Ohio; Sunday Ross, La James
International College, Fremont, Neb.; Tracey Stone, Montana Academy of
Salons, Great Falls, Mont.; Sarah Waite, Academy of Nail Technology, Phoenix,
Ariz.; Shelly Zook, Lancaster School of Cosmetology, Lancaster, Pa.
Information on Beauty Changes Lives scholarship programs, including
the next BCL|CND|Tippi Hedren scholarship program opening January 12, is
>>>
available at www.beautychangeslives.org/scholarships.

www.nailsmag.com/fifi/11260

{nails file}
CNDs Jan Arnold (ffth from right) was one of the
businesswomen and entrepreneurs honored by San Diego
Magazine at the 2014 Woman of the Year Awards.

Jan Arnold Recognized for


Community Service

Learn Japanese Nail Art


Techniques For Free
With help from the team at Neiru,
Japanese nailist Jasmine Oshima
has released How to be Creative
With Nail Art, a downloadable
e-book that reveals fve simple
steps to becoming a more
Oshima
creative nail artist. I cover some
very specifc steps, some dangers involved with
those steps, and the exact tools I use to help me
stay in touch with my creativity and inspirations,
says Oshima. All these steps dont even
require you to touch a nail art brush! Neiru is a
subscription service ofering weekly streaming
nail art lessons and tutorials demonstrating
techniques and trends that are popular in Japan.
You can download the book at www.neiru.me/
get-creative-ebook.

CND co-founder Jan Arnold was one of fve fnalists honored


by San Diego Magazine as part of its 2014 Woman of the Year
Awards. These awards recognize dynamic local women who work
tirelessly to affect positive change and enhance the community.
Among Arnolds fellow honorees was Lynelle Lynch, president
and owner of Bellus Academy and president of Beauty Changes
Lives. Both Lynch and Arnold were instrumental in creating the
BCL|CND|Tippi Hedren Nail Scholarship program.

PHOTO CREDIT JESSICA GORMAN

Glitz for a
Glamorous Guest

Its not all that often that the tooth fairy drops by to get her digits done.
Nail tech Rachael Waggoner of Dazzlin Digits 3D Nails in Lakewood,
Colo., is lucky to count Mirealla Chavez, a professional tooth fairy,
among her clientele. Chavez works as a community coordinator for
Delta Dental, a dental insurance provider. She goes to community
events dressed up as the tooth fairy and hands out toothbrushes and
information about good oral hygiene, explains Waggoner. She usually
gets gel-polish and rock star toes with a dry exfoliation pedicure.
Occasionally she will have me put a full set of acrylics on her hands, but
thats only if she has a big event.

56 |

NAILS MAGAZINE

JANUARY 2015

www.nailsmag.com/fifi/11260

Go to
www.nailsmag.com/freebies
to find web-exclusive
giveaways.

freebies{and}
giveaways!

To enter to win, go to
www.nailsmag.com/freebies
by January 31.

New V
Venique
i
Collection
C
ti
Sparks Romance

Veniques Romantics Collection brings fairytales to life. From glittery texture to


satin elegance, the shades evoke a whimsical charm. Whether its the magic
of a frst date or the golden glow of an anniversary, the collection is the perfect
accessory for your clients romantic activities. Colors include A Fairytale Wish,
Lavish Embellishment, Stylish Spectator, Vixen Pump, Layered with Lace, and
Boot Scootn Bootie. One reader will win.

Get Tatz Nailz Embellishments


for Trendy Beauty

Your nail art will pop with Tatz Nailz Embellishments. Five lucky readers
can win Tatz Nailz glittery, jeweled, and bold embellishments featuring
designer-inspired trends like stones and sequins in multiple colors. Tatz
Nailz embellishment packets include more than 270 pieces.

Create Your Own


Gel-Polish With
Infnite Color Palette

Ten can win an Infnite Color Palette


Gel + Lacquer Kit and an Infnite
Color Palette Base + Top Coat from
Americanails. You can use Infnite Color
Palette to transform nearly any nail
polish into durable gel-polish in a few
simple steps. Apply a color display ring
to each bottle to easily identify the color inside. It cures in 30 seconds under
LED light and lasts for weeks without chipping or peeling.

Jasmine L.

Lindsay Y.

Celine P.

Its So Easy Announces Nail Art Winners

Congratulations to
Novembers Freebie Winners
Five readers received a Made in New York Mini Gift Set from Color Club,
fve readers received the Be You, But Better skin care collection from Buf
& Go, and three readers received Stick It! and Fix It! from Gelibility.

58 |

NAILS MAGAZINE

JANUARY 2015

During the month of July, nail enthusiasts from across the United States
submitted their best summer-themed nail art looks for a chance to win cash,
gift cards, and products from Its So Easy. And now we know who won. Grandprize winner Jasmine L. from Mount Airy, N.C., received $1,000 cash, plus $250
worth of Its So Easy products. Second prize went to Lindsay Y. from Shingle
Springs, Calif., who received $500 cash, plus $250 worth of products, and third
prize went to Celine P. from El Cajon, Calif., who received $250 cash, plus $250
worth of products. Additionally, 20 Congratulations winners were awarded
$25 gift cards to shop at Sally Beauty Supply. For a complete list of winners and
photos of the nails, visit www.itssoeasynails.com/nailartcontest/winners.php.

www.nailsmag.com/fifi/11260

{on the road}

e
res at th
u
ic
n
a
m
joy
ar.
Clients en for table polish b
ultra-com

merous color
Oxygenix provides nu oose from.
to ch
swatches for clients
The pedicure sta
tions are made
sem
with the use of
decorative bead i-p rivate
curtains.

Oxygenix Nail Spa


NAILS sent our student blogger Tisha Allen who, as of
this issue, will be a newly licensed nail tech to fnd a
clean and professional nail salon in her area for those days
that she needs a little pampering for herself. This new West
Palm Beach, Fla., resident discovered Oxygenix, a nail spa
located just steps away from her home. BY TISHA ALLEN

ed
d organiz d
n
a
y
d
i
t
keeps
ion an
Oxy genix sterilization stat r.
a
V
at the U lic and NexGen b
acry

> I made an appointment with Oxygenix lead nail artist Lisa Le. I got a basic
pedicure, and the foot scrub and massage was truly relaxing. Le is the younger
sister of Oxygenix owner, Tina Le, who has been a longtime manicurist for tennis
player Serena Williams.
> Oxygenix prides itself in providing a full-service nail experience, and also ofers
waxing, skin care services, and lash enhancements. Most of the staf more
than 15 nail technicians are also full specialists. Some specialize in acrylic
application, others in hard gel and gel-polish application, and most ofer nail art.
Oxygenix is known for 3-D and hand-painted nail art.
>The spa specializes in gel-polish manicures and pedicures with a number/color
coordinated nail color bar to assist clients in selecting the perfect hue. They also
ofer NexGen, Bio Sculpture Gel, and even have a separate private medical
massage and pedicure room where they provide specialized pedicure treatments
and foot massages.

t
il techs a e
a
n
d
e
t
n
tale
lott
with the ckwise: Me, Char , TQ
m
a
I
e
r
He
clo
chez
. P ictured a, Dayana San Vasquez.
ix
n
e
g
y
x
O
eg
nd Leisha
recia O r t
Griffin, G Le, Twin Trong, a
isa
Truong, L
60 |

NAILS MAGAZINE

JANUARY 2015

> Oxygenix ofers text message advanced appointment bookings for their clients.
Some of their special services and products include Dead Sea salt pedicures,
CND acrylics, Bio Sculpture Gel gel-polish, Next Gen, and OPI and Essie
traditional polishes.
www.oxygenixnailspa.com

Famous Names revolutionary

IBX SYSTEM
CREATING NAILSTRENGTHFROM WITHIN

THE NEW

NAIL
WARRIOR!

Were done hiding our problems. Were going to


fix them. The UV/LED curable technology in IBX

toughens and protects weak nails by penetrating


into the nail plate. The result? Smoother, happier,
more beautiful nails for real.

BEFORE IBX

AFTER IBX

To learn more about IBX & IBX REPAIR, go to IBXNails.com


facebook.com/FamousNamesProducts
pinterest.com/FamousNamesLLC
@FamousNames

2014 Famous Names LLC


IBXNails.com | FamousNamesProducts.com
858.779.1513 | 877.235.1141 | info@famousnamesproducts.com

www.nailsmag.com/fifi/11240

FAMOUS NAMES LLC


THE NEXT GENERATION OF
AWARD-WINNING NAIL PRODUCTS

www.nailsmag.com/fifi/11276

www.nailsmag.com/fifi/11197

TECHNIQUE}
Negative Space
Monochromatic
Nail Art

Inspired by textures, fnishes, and


shapes, Virginia-based nail tech,
Kim Bui, is often on the prowl to
fnd the next subject to put on nails.
I like seeing art and patterns on a
large scale and imagining it shrunken
Bui
down to ft on a nail, she says.
This negative space monochromatic look was
designed based on Buis visual muses. I think
monochromatic nail art can be eye-catching without
being too loud, she says. It gives an overall impression
of something pleasing to look at, but looking closer at
it allows for an appreciation of the details and multiple
shades of one color.
Bui says she uses intricate decals to execute trendy
manicures as a way to incorporate nail art into the
services she already ofers. The simple application and
variety in pre-made designs means you can usually fnd
something that appeals to everyone, she says.
Follow these steps to see how you can give your
clients a gold-toned peekaboo set.
1. Prep the nail and apply two coats of a fne glitter,
metallic gold polish onto the lower half of the nail.
2. Use the gold glitter polish to paint a thin horizontal
stripe above and parallel to the other line just
painted. Allow to dry.
3. Apply one coat of a medium sized glitter polish in a
matching shade over the gold polish. Allow to dry.
4. Choose a lace or foral type decal in a similar color
to the gold polish. Apply two to three designs
starting from the sides of the nail using fne-tipped
tweezers.
5. Place matching gold round studs in the center of
the decals and adhere using nail glue.
6. Take your design one step further and adhere
caviar beads or more studs in a smaller size for
additional embellishments and dimension. Allow
to dry and seal with a top coat.
You can fnd more of Buis nail art on her Instagram,
@sincerelykimbui.
continued on page 85

64 |

NAILS MAGAZINE

JANUARY 2015

>>>

Jan Feb 2015

SPRING/SUMMER 2015

FIFTY SHADES OF GREY


HAWAII NAIL LACQUER
& GELCOLOR SHADES

Domestic Edition
Model is wearing My Gecko Does Tricks

2|

Thats Hula-rious!

Model is wearing Do You Take Lei Away? on nails.

This pastel mint green


makes me
dance with joy!
NL H65
(C+K, GC)

(GC) = AVAILABLE IN GELCOLOR (GL) = GLITTER (S) = SHIMMER


(C+K) = AVAILABLE IN CLARK+KENSINGTON PAINT EXCLUSIVELY AT THE PAINT STUDIO AT ACE HARDWARE.
RDWARE
VISIT WWW.CLARKANDKENSINGTON.COM TO FIND YOUR NEIGHBORHOOD ACE.

My Gecko
Does Tricks
Being bright andd
B
pearly green
is just one
of its talents.
NL H66 (GC, S)

Do You Take
Lei Away?

Is Mai Tai
Crooked?

On second thought,t,
Get it straight this
his fruity orange crme
I cant wait I need this
creamy nude now!!
is fabulous!
NL H67 (C+K, GC))
NL H68 (C+K, GC)

|3
3
|

SPRING/SUMMER 2015

WHERE ISLANDS OF COLOR AWAIT

TO REJUVENATE YOUR SOUL


After months of dreary darkness, spring arrives fresh, dazzling, and bold. We turn our faces to the
sun, shed our heavy layers, and begin craving fashions in colors that are as light and as bright as our
awakening spirits. Hawaii is a location in a perpetual state of spring blooming fowers, soft rains,
and warm breezes are year-round. Color is everywhere and we drink it in like an elixir.
Color was also everywhere in spring/summer 2015 fashion shows. Printed and embellished fabrics
dominated the runways with patterns and graphics in bold and muddled colors taking inspiration from
great works of art, the gleam of metallics still demonstrating a strong presence. Paradoxically, neutral
shades popped amid the chaos of colors and prints, adding a calming element.
The Hawaii Collection by OPI complements spring fashion with the colors of the islands: Shades
of surf, sand, and sunsets evoke days spent on Hawaiis beautiful beaches (This Colors Making
Waves, Do You Take Lei Away?, Go with the Lava Flow, Aloha from OPI, Just Lanai-ing Around),
while lush greenery, tropical fowers, and ocean reef dwellers are represented in green, purple, and
pink (Thats Hula-rious!, My Gecko Does Tricks, Is Mai Tai Crooked?, Suzi Shops & Island Hops,
Hello Hawaii Ya?, Lost My Bikini in Molokini) all kissed by a brilliant golden sun (Pineapples
Have Peelings Too!).
Drench yourself in the colors of the Hawaii Collection by OPI and let them lift your spirits and
brighten your days. Aloha!

Go with the
Lava Flow
You can feel the heat
at
shimmering off thiss
golden red.
NL H69 (GC, S)

Aloha from OPI


Lets give a warm
island hello to thiss
bright creamy coral!
al!
NL H70 (C+K, GC))

Suzi Shops
& Island Hops

Just Lanai-ing
Around

A light and happy


pink thats the perfect
ect
traveling companion.
on.
NL H71 (C+K, GC)
C)

This dark, creamy


mauve says
hang loose! in style.
e.
NL H72 (C+K, GC)

Hello Hawaii Ya?


In this gorgeous,
dusky purple,
Im doing just fne.
NL H73 (C+K, GC)

This Colors
M
Making
Wavess

Lost My Bikini
in Molokini

Pineapples Have
P
Peelings Too!

This shimmery,
lagoon blue has
ggot heads turning.
NL H74 (GC, S)

With this reef-inspired


purple, whats one
bikini more or less?
NL H75 (C+K, GC)

The heart of the


matter
ma lies in this gold
shimmer with
colorful sparkle.
NL H76 (GC, GL)

For more information about the Hawaii Collection, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.

4|

Edition A
OPI Item No. DC H39
12 - Nail Lacquers (1 per shade), 1 - color chart, 1 - chipboard
counter display, 1 - color palette with chain and label
Salon Price ...................................................$ 56.95 U.S.
Total Retail Value ......................................... $114.00 U.S.
Salon Proft ..................................................$ 57.05 U.S.

$ 71.25 CAN
$138.00 CAN
$ 66.75 CAN

Edition AOPI ITEM NO. DC H38


12 - Nail Lacquers (1 per shade), 1 - color chart
Salon Price .................................................. $ 56.50 U.S.
Total Retail Value ......................................... $ 114.00 U.S.
Salon Proft ................................................. $ 57.50 U.S.

$ 70.50 CAN
$ 138.00 CAN
$ 67.50 CAN

Edition A+
OPI ITEM NO. DC H40
24 - Nail Lacquers (2 per shade), 1 - color chart, 1 - chipboard
counter display, 1 - color palette with chain and label
Salon Price .................................................. $ 112.50 U.S.
Total Retail Value ......................................... $ 228.00 U.S.
Salon Proft ................................................. $ 115.50 U.S.

$ 140.75 CAN
$ 276.00 CAN
$ 135.25 CAN

EDITION A

Edition C
OPI ITEM NO. DC H42
36 - Nail Lacquers (3 per shade) 1 - acrylic counter display with
printed footers, 1 - chipboard header, 10 - color charts, 1 - painted
color palette with chain
Salon Price ................................................. $ 171.00 U.S.
Total Retail Value ........................................ $ 342.00 U.S.
Salon Proft ................................................ $ 171.00 U.S.

$ 213.75 CAN
$ 414.00 CAN
$ 200.25 CAN

Edition COPI ITEM NO. DC H41


36 - Nail Lacquers (3 per shade) 1 - chipboard header, 1 - set of printed
footers, 1 - color chart, 1 - color palette with chain and label
Salon Price .................................................$ 168.95 U.S.
Total Retail Value ........................................$ 342.00 U.S.
Salon Proft ................................................$ 173.05 U.S.

$ 211.00 CAN
$ 414.00 CAN
$ 203.00 CAN

Edition C+A
OPI ITEM NO. DC H43
48 - Nail Lacquers (4 per shade) 1 - acrylic counter display with printed
footers, 1 - chipboard header, 1 - chipboard counter display,
10 - color charts, 1 - painted color palette with chain
Salon Price .................................................$ 225.00 U.S.
Total Retail Value ........................................$ 456.00 U.S.
Salon Proft ................................................$ 231.00 U.S.
EDITION C

$ 281.25 CAN
$ 552.00 CAN
$ 270.75 CAN

|5
Edition F
OPI ITEM NO. DC H44
24 - Nail Lacquers (2 per shade), 1 - aluminum Add-a-Shelf
wall display with mounting hardware, 1 - chipboard header,
1 - color chart, 1 - color palette with chain and label
Salon Price . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 114.00 U.S.
Total Retail Value. . . . . . . . . . . . . . . . . . . . . . .$ 228.00 U.S.
Salon Proft . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 114.00 U.S.

$ 142.50 CAN
$ 276.00 CAN
$ 133.50 CAN

EDITION F

Edition COF
OPI ITEM NO. DC H45
72 - Nail Lacquers (6 per shade), 3 - Natural Nail Strengthener,
3 - Matte Top Coat, 6 - Natural Nail Base Coat, 6 - Top Coat,
1 - acrylic Colors of Fashion display/header with printed inserts,
25 - color charts, 1 - painted color palette with chain

Salon Price . . . . . . . . . . . . . . . . . . . . . . . . . . $ 421.95 U.S.


Total Retail Value. . . . . . . . . . . . . . . . . . . . . . $ 855.00 U.S.
Salon Proft . . . . . . . . . . . . . . . . . . . . . . . . . . $ 433.05 U.S.

$ 527.50 CAN
$ 1,035.00 CAN
$ 507.50 CAN

EDITION F

Little Hulas | Mini Pack


OPI ITEM NO. DC H46
4 - mini Nail Lacquers: Suzi Shops & Island
Hops, Thats Hula-rious!, Lost My Bikini in
Molokini, and Aloha from OPI
Salon Price . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 7.50 U.S.
Suggested Retail Price . . . . . . . . . . . . . . . . . . .$ 13.95 U.S.
Salon Proft . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 6.45 U.S.

MINI PACK

$ 9.25 CAN
$ 17.50 CAN
$ 8.25 CAN

SEE PAGE 2-3 FOR COLORS, NAMES AND ITEM NUMBERS

Salon Price . . . . . . . . . . .$ 4.75 U.S.


Suggested Retail . . . . . . .$ 9.50 U.S.

$ 5.95 CAN
$ 11.50 CAN

NATIONAL RELEASE DATE 2/4/15 - Pre-orders for the Hawaii Collection may be placed beginning 1/2/15
For more information about the Hawaii Collection by OPI, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.

6|

Surrender to color.
You dont just see coloryou feel color. The colors we choose
to wear or surround ourselves with express our personality,
mood, feelings and emotions whether dramatic, fery, broody,
peaceful, or all the above.

Throughout the movie Fifty Shades of Grey, Ana and Christian


move through different, new and sometimes conficting feelings
and moods. Through new experiences, she evolves into a woman
who can hold her own, even while allowing herself to surrender
to Christians will. Not just sexual experiences, but sensuous as
wellnew foods, music, and luxuries awaken her senses and open
a world of beauty to her. Christian, who has always taken charge
in all aspects of his life, fnds himself swept uncontrollably into
deeper levels of emotion and affection, and while not completely
comfortable with it, he cant resist it either.
In the Fifty Shades of Grey color palette, Anas and Christians
fuctuating moods and new awakenings as their story unfolds are
conveyed in the varying shades and textures of gray, while red
represents ever-present passion. Give in to the passions in your
own life and to the freedom to express them through the colors of
Fifty Shades of Grey by OPI.

Cement the Deal


Romantically Involved Dark Side of the Mood
My Silk Tie
Shine for Me
Im in a deep
This silky, gleaming silver
This shimmering silver Id sign anything to get
This brooding, stormy
my hands on this
relationship with this charcoal is dangerously with subtle blue sparkle
has got me all tied up.
NL F74 (P)
stony, cool gray.
luscious crme red.
really turns me on!
gorgeous.
NL F75

NL F76

NL F77 (GL)

NL F78

Embrace the Gray


Let this chic, moody
gray crme become
one with you.
NL F79

|7
Edition A
OPI Item No. DD F03
12 - Nail Lacquers (2 per shade), 1 - chipboard counter display
1 - color palette with chain and label
U.S.

CAN

Salon Price ................................ $ 56.95


Total Retail Value .......................... $114.00
Salon Proft .................................. $ 57.05

$ 71.25
$138.00
$ 66.75

Edition A+
OPI Item No. DD F04

24 - Nail Lacquers (4 per shade), 1 - chipboard counter display,


1 - color palette with chain and label
U.S.

CAN

Salon Price ............................... $ 112.50


Total Retail Value ......................... $ 228.00
Salon Proft ................................. $ 115.50

$ 140.75
$ 276.00
$ 135.25

EDITION A

Edition C
OPI Item No. DD F05

36 - Nail Lacquers (6 per shade), 1 - acrylic counter


display with printed footers, 1 - chipboard header
1 - color palette with chain and label
U.S.

CAN

Salon Price ............................... $ 171.00


Total Retail Value ......................... $ 342.00
Salon Proft Each ......................... $ 171.00

$ 213.75
$ 414.00
$ 200.25

SEE PAGE 6 FOR COLORS, NAMES AND ITEM NUMBERS

Salon Price . . . . . . . . . . .$ 4.75 U.S.


Suggested Retail . . . . . . .$ 9.50 U.S.

$ 5.95 CAN
$ 11.50 CAN

EDITION C

Mini Pack
OPI Item No. DD F06

6 - mini Nail Lacquers: My Silk Tie, Dark Side of the Mood,


Romantically Involved, Embrace the Gray, Shine for Me,
and Cement the Deal.

MINI PACK
(GL) = GLITTER (P) = PEARL

U.S.

CAN

Salon Price ................................. $ 10.95


Sugg. Retail Price .......................... $ 21.95
Salon Proft Each ........................... $ 11.00

$ 13.75
$ 27.50
$ 13.75

8|
12 NEW ISLAND-INSPIRED

GELCOLOR SHADES!

Spring fashions printed, embellished fabrics, bold


graphics, and gleaming metallics awaken our
spirits after months of dreary grayness. GelColors
shine-intense, long-wearing, 30-second LED cure
formula is now available in 12 new shades inspired
by the islands that are in a perpetual state of
spring the Hawaii Collection by OPI.

Hawaii Kit #1
OPI Item No. GC 962

GC H66
GC H69
GC H70
GC H74
GC H75
GC H76

My Gecko Does Tricks


Go with the Lava Flow
Aloha from OPI
This Colors Making Waves
Lost My Bikini in Molokini
Pineapples Have Peelings Too!

1 - Tabletop Instructions
1 - Instructional Brochure
1 - Expert Touch Removal Wrap - 20ct
1 - Blank Nail Lacquer Palette

Hawaii Kit #2
OPI Item No. GC 963

GC H65
GC H67
GC H68
GC H71
GC H72
GC H73

Thats Hula-rious!
Do You Take Lei Away?
Is Mai Tai Crooked?
Suzi Shops & Island Hops
Just Lanai-ing Around
Hello Hawaii Ya?

1 - Tabletop Instructions
1 - Instructional Brochure
1 - Expert Touch Removal Wrap - 20ct
1 - Blank Nail Lacquer Palette

Kit Price.............................................................................................................................................................................. $ 79.95 U.S.


Salon Value........................................................................................................................................................................... $ 89.70 U.S.
Salon Savings ....................................................................................................................................................................... $ 9.75 U.S.

$ 99.95 CAN
$ 113.70 CAN
$ 13.75 CAN

Individual Price .................................................................................................................................................................. $ 14.95 U.S.

$ 18.95 CAN

12 Piece with Free Wall Display


+ Roll of 250ct Removal Wraps
OPI Item No. GC 964

Deal Contains:
All 12 Hawaii GelColor Shades
1 - Add-A-Shelf Wall Display FREE
1 - 250 ct Expert Touch Removal Wrap FREE
1 - Blank Nail Lacquer Palette w/ Chain

Salon Price ............................................ $ 179.00 U.S.


Salon Value.............................................. $ 244.35 U.S.
Salon Savings .......................................... $ 65.35 U.S.
For more information about GelColor by OPI, contact your Authorized OPI Distributor.

$ 227.00 CAN
$ 317.85 CAN
$ 90.85 CAN

Get sophisticated with this diverse and moody color palette!

OPI GelColor DesignScape

|9

Videos and Step-by-Steps on pro.opi.com


your source for design inspiration!

Hawaii
DesignScape
GelColors Shown:
That's Hula-rious!
My Gecko Does Tricks

GelColors Shown:
Aloha from OPI
Lost My Bikini in Molokini

GelColors Shown:
This Color's Making Waves
Go with the Lava Flow
Aloha from OPI
Is Mai Tai Crooked?

Look for this


GelColor
Hawaii
Collection
display at
your local
distributor
store!

Model is wearing My Gecko Does Tricks

10 |

retailpromotions

And the Award Goes to OPI!


The fash of the paparazzis cameras. The glamorous fashions. Hanging out with the glitterati. The adoring fans. Its
great being OPI! When it comes to excitement, its hard to beat Hollywood award season. Whether youre walking
the red carpet, cheering for the nominees with friends at an award party, or just curled up with a glass of wine, the
television, and a fellow fan, OPI is there to add A-list glamour to your nails. Just check out these nominations in the
Best Promotions for Hands and Nails category!

Best Moisturizing Duo


2 Avoplex Cuticle Oil-to-Go at a Special Price!
Purchase:
1 7.5 mL - 0.25 Fl. Oz. Avoplex Cuticle Oil to Go Pen

Get:
1 7.5 mL - 0.25 Fl. Oz. Avoplex Cuticle Oil to Go Pen at 50% off
U.S.

CAN

Salon Price ............................................ $ 6.75


Suggested Retail ...................................... $ 13.50
Retail Value.............................................. $ 17.90

$ 8.75
$ 17.50
$ 19.90

OPEN STOCK: SR G03

Best Classic Color Combo


Bubble Bath & Malaga Wine plus Free Glam Cosmetics Bag!
Special Price:
1 15 mL - 0.5 Fl. Oz. OPI Nail Lacquer in Bubble Bath
1 15 mL - 0.5 Fl. Oz. OPI Nail Lacquer in Malaga Wine

Get FREE:
1 FREE Cosmetic bag

OPEN STOCK: SR G04

U.S.

CAN

Salon Price ............................................ $ 9.00


Suggested Retail ...................................... $ 16.95
Retail Value.............................................. $ 19.00

$ 11.25
$ 21.50
$ 23.00

Best Color On-the-Go


RapiDry Top Coat plus FREE My Address is Hollywood!
Purchase:
1 15 mL - 0.5 Fl. Oz. RapiDry Top Coat

Get FREE:
1 15 mL - 0.5 Fl. Oz. OPI Nail Lacquer in My Address is "Hollywood"

OPEN STOCK: SR G05

U.S

CAN

Salon Price ............................................ $ 6.95


Suggested Retail ...................................... $ 13.95
Retail Value.............................................. $ 23.45

$ 8.75
$ 17.50
$ 29.00

retailpromotions

| 11

Best Treatment for Nails


Original Nail Envy plus Free Manicure/Pedicure Lotion!
Special Price:
1 15 mL - 0.5 Fl. Oz. Nail Envy Nail Strengthener Original Formula

Get FREE:
1 125 mL - 4.2 Fl. Oz. Chamomile Mint Massage Lotion

U.S

CAN

Salon Price ............................................ $ 8.95


Suggested Retail ...................................... $ 17.95
Retail Value..............................................$ 29.90

$ 11.25
$ 22.50
$ 37.45

OPEN STOCK: SR G06

Best Treatment for Nails


Sensitive & Peeling Nail Envy plus Free Manicure/Pedicure Lotion!
Special Price:
1 15 mL - 0.5 Fl. Oz. Nail Envy Nail Strengthener
Sensitive & Peeling Formula

Get FREE:
1 125 mL - 4.2 Fl. Oz. Chamomile Mint Massage Lotion
U.S

CAN

Salon Price ............................................ $ 8.95


Suggested Retail ...................................... $ 17.95
Retail Value..............................................$ 29.90

$ 11.25
$ 22.50
$ 37.45

OPEN STOCK: SR G07

Retail Promo Center Display


OPI Item No. SR 540
U.S

CAN

Salon Price .........................................$ 250.00

$ 299.00

For more information about OPI January/February Retail Promotions, log on as a professional at pro.opi.com or contact your Authorized OPI Distributor.

12 | professionalpromotions
Put a Coat on!

Prepare to Save!

FREE GelColor Base Coat, Top Coat,


or Matte Top Coat with purchase
of 5 GelColors!

FREE refllable 30 mL - 1 Fl. Oz.


Bond-Aid pH Balancing Agent
with purchase of
120 mL - 4.2 Fl. Oz. refll!
OPI Item No. SP G03
Includes:
1 - 30 mL - 1 Fl. Oz. Bondaid
1 - 120 mL - 4.2 Fl. Oz. Bondaid

Includes:
5 - 15 mL - 0.5 Fl. Oz.
GelColors (choice of shades)
1 - FREE 15 mL - 0.5 Fl. Oz.
GelColor Base Coat,
GelColor Top Coat or
GelColor Matte Top Coat.

U.S

CAN

Salon Price ........................................................................ $ 24.95


Salon Value.......................................................................... $ 32.90
Salon Savings ...................................................................... $ 7.95

$ 32.50
$ 42.45
$ 9.95

File Under: Savings!


U.S

CAN

Salon Price ....................................................$ 74.75


Salon Value......................................................$ 89.70
Salon Savings ..................................................$ 14.95

$ 94.75
$ 113.70
$ 18.95

SAVE 20% on 5-piece


OPI Foot File Display!
OPI Item No. SP G01
Includes:
5 - Pedicure Foot FIles

Get Smooth!
FREE refllable 30 mL - 1 Fl. Oz. Avoplex
Nail & Cuticle Replenishing Oil with
purchase of 120 mL - 4.2 Fl. Oz. refll!
OPI Item No. SP G02
Includes:
1 - 30 mL - 1 Fl. Oz. Avoplex Oil
1 - 120 mL - 4.2 Fl. Oz. Avoplex Oil

U.S

CAN

Salon Price ......................... $ 59.95


Salon Value........................... $ 74.75
Salon Savings ....................... $ 14.80

$ 74.95
$ 94.50
$ 19.55

Seal the Show!


SAVE $3.00 off Axxium
No-Cleanse Top Sealer!
OPI Item No. AX 212
Includes:
1 - 15 mL - 0.5 Fl. Oz. Axxium No-Cleanse Top Sealer

U.S

CAN

U.S

CAN

Salon Price ............................................... $ 39.95


Salon Value................................................. $ 53.70
Salon Savings ............................................. $ 13.75

$ 49.95
$ 67.45
$ 17.50

Salon Price ......................................................................... $ 9.50


Salon Value........................................................................... $ 12.50
Suggested Retail Each........................................................... $ 3.00

$ 12.95
$ 15.95
$ 3.00

OPI
PROFESSIONALS
Because we believe the Salon Professional is the
HEART AND SOUL of the OPI brand, the new

OPI PRO DEVELOPMENT TEAM is


HITTING THE RESET
BUTTON ON EDUCATION!

L
Log onto pro.opi.com and discover new
One-Day Certifcation Events & Distributor-Hosted Classes.
Prepare to be re-energized in 2015 by OPIs Top Talent in unique, cant-miss
industry events. Shift your business into high gear with mind-bending trend, color,
service, and customer relationship-building IDEAS that will rock your business!

LOS
ANGELES
LAS VEGAS
MIAMI
SAN FRANCISCO
NASHVILLE
AUSTIN
CHICAGO
ATLANTA
ORLANDO

OPI
@

14 |

OPI was there, right smack in the middle of the chaos and excitement
of Mercedes-Benz Fashion Week in New York City. OPIs Lead Nail
Artist Miss Pop was on hand at some of the hottest shows, working
with fashions top designers to create looks to complement the
amazing designs for spring 2015 featured on the runways!

fashion
week
w
eek
L.A.M.B.

Miss Pop paints models'


fngers and toes with
soft pink Bubble Bath
to complement the
collections bohemian
silhouettes, muted
pastel foral pieces and
earthy tones.

To complement the collections brightly colored


sportswear, Miss Pop painted nails and toes with
Ski Teal We Drop, a dark teal hue. For added dimension,
Black Onyx was applied to create a diagonal stripe.
Designer Gwen
Stefani also
wore dark
multidimensional
nails to the show
with Suzi Skis in
the Pyrenees on
nails topped with
an iridescent
glitter.

Dion Lee
Light refectors were the
inspiration for this look
where artist Miss Pop
plays with negative space
to create a bold nail
featuring a thick stripe of
metallic My Signature
is "DC" along one side,
picking up the collections
metallic fabrics,
while the contrast
of sheer nail to
silver complements
the collections
contrast of fabric
textures and
colors.

Clover Canyon
Miss Pop creates a rich gold nail look with halfmoon cutouts using OPI with a Nice Finn-ish,
a coppery gold hue that gave the look of jewelry
against the collections bold prints and bright colors,

Azede Jean-Pierre
Miss Pop creates a unique knit design with
a chevron tip on a classic, oval-shaped nail
using My Vampire is Buf, a creamy hue
that complemented the designer's natureinspired collection.

|15
Jeremy Scott

Charlotte Ronson
Miss Pop creates negative space with alternating
cutout half moon shapes using That's Hularious! to complement the collection's feminine
color palette, which includes blues ranging from
pastel to navy, soft mint and cream. Toes were
lacquered in one coat of Bubble Bath with a
daisy falling toward the nail's free edge.

Lead artist Miss Pop worked with the


designers beachy-hippie inspiration
to create colorful patterned nails
to accent the collections vibrant
prints using Thats Hot! Pink, Life
Gave Me Lemons, Cant Find My
Czechbook, Juice Bar Hopping,
and A Grape Fit! A runway frst, the
look was also applied to male models.
Says Miss Pop, The next step for
polish is getting it on men, including
nail art There are no rules with this
look. The colors are the palette and
the nails the canvas.

Reem Acra
Models nails and toes
featured Bubble Bath,
a soft, milky pink to
complement the shows
romantic, feminine fashions.
The classic hue was carried
onto toes to complete the
romantic pale pink look.

Houghton
J. Mendel

Miss Pop creates a natural, minimalist


manicure using Matte Top Coat on
a clean, lightly fled nail. This look
highlights the matte nail as a new nude
for spring, allowing beautiful natural nail
tones to peek through.

Miss Pop creates a light, feminine look with an unexpected


edge with sheer nude Samoan Sand, fnished with Matte
Top Coat and a few hand-placed Swarovski crystals to
create a subtle sparkle that complemented the shows bold
accessories and feminine prints.

OPI Products Inc.


13034 Saticoy Street
N. Hollywood, CA 91605/USA
January/February 2015
OPI Item No. PR 574
Domestic Edition

Advertising & Marketing


You and your clients can see OPI in the
January/February issues of these magazines:
Youll also fnd OPI in American Salon, Canadian
Hairdresser, Day Spa, Launchpad, Modern Salon,
Nails, Nailpro, Nailco (The Industry Source),
Salon Magazine, Viet Beauty, & VietSalon.

OPI is available in over 100 countries around the world


For your Authorized Distributor within the US or Canada,
please call 1-800-341-9999 or go to www.opi.com.
For all other countries, please contact international@opi.com or
International Customer Service at 818-759-8629.

Look of a Gel,
Strength of an Acrylic
Get the natural look and fexibility of a gel with the strength
and control of an acrylic with Cuccios T3 LED/ UV Cool Cure
Sculpting Gel. The formula is odor-free and is ideal for nail
techs who have transitioned out of acrylics and into gels, but
have been limited by extensions.
A lot of techs stopped doing acrylics when soak-offs became
popular, says Elaine Watson, vice president of sales and
marketing and global educator for Cuccio. The smell, the
dust, and the time invested were all things we didnt miss.
But we found that working with soak-off gels didnt offer the
same result as acrylics because they are thin and too delicate
to extend. Our T3 gel gives techs the options to use gels as they
would acrylics.
T3 is available in two viscosities. The thicker formula allows
for controlled leveling and is so thick it gives total control to the
tech it wont self-level or move unless the tech moves it. The
thinner formula does self-level but both formulas dont harden
until cured. The formula bonds to the nail and creates acryliclike strength and adhesion when sculpted or used with a tip
overlay. It also wont curl at the free edge as it grows out. The
product is offered in four colors including white, transparent
pink, opaque petal pink, and clear.
For more information, go to www.nailsmag.com/
ff/11411.

DIY Thumb Palette

One morning after a late-night art


session, nail school grad, Lisa Bennett,
discovered a nail hack that is both
creative and green. After one of these
all-nighters, I woke up and went straight
to the cofee pot. I cannot have cofee
Bennett
without cream, so I went to the fridge
to get my new bottle of creamer. Half asleep, I popped the
ring top out and slid it on my fnger, says Bennett. I now
save them and keep them handy for art time. The plastic
is sturdy, its comfortable, it fts on my fnger, and it can be
cleaned and reused. Its not as pretty as the silver thumb
palettes you can buy, but it works in a pinch.
Check out Bennetts Instagram, @lisa.b.ivystar, to see
how shes using the DIY palette.

New Blue
Translucent
Foot File
Flowery introduces a new Swedish
Clover Crystal Fot Fil in a translucent
blue color. The sleek grip curvatures
added to the fle provide secure fngerhold functionality to ensure optimal
foot smoothing. This double-sided tool
comes with a fve-year guarantee.
For more information, go to www.
nailsmag.com/ff/11412

To see how Watson used T3 to sculpt a


tip overlay with a stained glass and crinkle
efect, visit www.nailsmag.com/CuccioT3
JANUARY 2015

NAILS MAGAZINE

| 85

TECHNIQUE} demos
1

Yellow Orchids with


Akzntz Professional

Akzntz Professionals line of highly pigmented UV


and LED curable Gel Play soak-off gels are specifcally
formulated with a dense paint-like consistency intended
for nail art. Luxio soak-off gels protect and coat the natural nail with
long-lasting color and a high-gloss fnish, offering a unique alternative to
Silvestro
polish-bottle gels, providing precision and control.
Follow these steps to see how Gina Silvestro, Akzntz Professional International Certifed
Educator, executed a yellow orchid nail art design using Akzntz Professional products.
1. Begin your gel enhancement service by sculpting a clear nail design using Pro-Formance
Gels. Prep the nail and start with a thin layer of Pro-Formance Adhere. Cure for 30
seconds under an LED light or two minutes in UV light. Apply Luxio Delicate as the base
color and cure for 30 seconds under an LED light or two minutes in UV light. Apply a
thin layer of Luxio Electric diagonally to the tip of the nail. Before curing, create a fading
effect using a Gel Art #2 brush to lightly feather the color up to the nail to blend and fade
the color. You may also use the dry brush method by blotting your clean and dry gel
brush to blend. Or you can blend the colors using a sponge. Cure.
2. Use Gel Play Paint White to create the background for the leaves. Cure. Use Gel Play
Paint Yellow to add color to each petal, frmly pressing in the center for a faded and
realistic effect. Cure.
3. Use Options Hypnotic Coral to add dimension to the center of the petals. Follow steps 2
and 3 to add a swirl above and below the fower if desired. Cure.
4. Outline and add detail to the fower and leaf using the Gel Art #2 brush with Gel Play
Paint Black and Luxio Electric, adding small dots of Options Hypnotic Coral using a
stylus tool. Cure. Apply an even layer of the top gloss of your choice including Options
Clear, Luxio Gloss, Pro-Formance Ultra Gloss, or Shine-On. Cure. Cleanse the inhibition
layer from the surface of the nail with Prep & Wipe, and apply cuticle oil to the nail and
>>>
cuticle area.
For more information, go to www.nailsmag.com/ff/11311

86 |

NAILS MAGAZINE

JANUARY 2015

APPLY BEFORE ANY GEL OR ACRYLIC

FOR FAST, PEEL-OFF REMOVAL!

NO ACETONE SOAK-OFF NEEDED... EVER!


NEW

APPLICATION
Size

PROTECTIVE NAIL STRIPS

INSTANT PROTECTION
EASY GEL REMOVAL

Place & Press

Apply clear, micro-thin


strips
on natural nails before gel polish or acrylics.
Apply Gel Polish
or Acrylic

NO

BUFFING
DRY TIME

UP TO

14 DAY
WEAR

Gel polish and acrylic removal is fast and


easyjust lift under
with a
cuticle stick and peel away from nail.

REMOVAL

Carefully Lift
Away

54 STRIPS

Gently
Push-In

>

2014 Dashing Diva Professional. 866.665.3482. www.dashingdivapro.com

www.nailsmag.com/fifi/11231

NAIL GUARD
WORKS WITH ANY:

GEL POLISH
ACRYLIC

JOIN US

SCAN.LEARN

TECHNIQUE} demos
1

Orly GelFX Shade Shifter is an effects coat that shifts from


a dark tone to completely transparent, exposing the base
color underneath. As the temperature changes, your nail

Orly GelFX
Shade Shifter

color will begin to show through with a gradated, spotted, or tie-dye effect.
Denise Kelley is an educator and brand ambassador for Orly and
SpaRitual
and on-set nail stylist in Los Angeles. Follow these steps to see
Kelley
how Kelley created this spotted 2015 design.
To start, perform a waterless manicure. Apply Orly Nail Tip Primer to the nail tips and
apply a thin layer of Orly GelFX Basecoat. Cure for 30 seconds under an LED light. Wipe nails
with Orly Dry Brush to remove the tacky layer. Apply two coats of Orly GelFX color of choice
and cure. This example demonstrates GelFX in Shine.
Follow these steps for a spotted effect:
1. Apply one coat of Orly GelFX Shade Shifter over the base color skipping the ring fnger.
Do not cure.
2. Apply dots of GelFX Topcoat using Orly Dotter Duo over the Shade Shifter. Cure.
3. Apply top coat and cure. Cleanse with Orly GelFX 3-in-1 Cleanser and lint-free wipes and
fnish with GelFX Cuticle Oil.
4. When your body is hot, the shade shifts to a dark tone.
These steps demonstrate how you can create a design to reveal with temperature change:
1. Create nail art on an accent nail using Orly Instant Artist water-based paint and allow to
dry. Here, Kelley painted 2015 on the ring fngernail.
2. Apply two coats of Orly GelFX Shade Shifter, making sure to cure between coats.
3. Apply top coat and cure. Cleanse with Orly GelFX 3-in-1 Cleanser and lint-free wipes and
fnish with GelFX Cuticle Oil.
4. When your body is cold, the shade becomes transparent and reveals the base color.
For more information, go to www.nailsmag.com/ff/11312

88 |

NAILS MAGAZINE

JANUARY 2015

www.nailsmag.com/fifi/11303

TECHNIQUE} signature services


Hot Chocolate Pedicure
Maria Bonita Salon & Spa, New York
Fernanda Lacerda, owner

Maria Bonita Salon & Spa uses:

Desert Essence Organics Sweet Almond Body Wash


and Body Lotion; Dead Sea salts, Wildbath Cacao Cream
Exfoliating Shower Whip; chocolate-scented parafn.

1. Ofer the client a steaming mug of hot chocolate

topped with whipped cream and garnished with


cinnamon sticks.
2. Trim, fle, and shape the clients nails. Soak the clients
feet in a bath of Desert Essence Sweet Almond Body
Wash and Dead Sea salts.
3. Exfoliate the feet and lower legs with Wildbath Cacao
Cream Exfoliating Shower Whip. Remove with a warm
towel.
4. Massage feet and lower legs with Desert Essence
Sweet Almond Body Lotion.
5. Immerse feet in hot, chocolate-scented parafn.
6. Cleanse the nails and apply two coats of polish and
a top coat.

p r ice: $40

90 |

NAILS MAGAZINE

JANUARY 2015

>>>

WHEN EVERYONE
S HOUTS

W H I S P E R
WITH MY SPRING
COLLECTION OF
ELEGANT NEUTRALS
TO SHOW OFF
YOUR HEALTHY NAILS

Hush Hush

Gossip
Queen

Ssh!

Whisper

Rumor Mill

Secrets
5-Free: No Dibutyl Phthalate, Toluene, Formaldehyde,
Formaldehyde Resin, and Camphor
Made in USA Model is wearing Hush Hush
1.800.582.4000 or Visit www.jessicacosmetics.com
JESSICA is a registered trademark. 2015 JESSICA Cosmetics International, Inc.

www.nailsmag.com/fifi/11109

TECHNIQUE} signature services


Royal Island Pedicure
Escape Day Spa & Boutique, Rock Springs, Wyo.
Misty Hay, owner

Escape Day Spa & Boutique uses:

Escapes Signature Relaxing Blend Essential Oil, FarmHouse


Fresh Powder Milk Bath, BonBliss Beauty Moisturizing Scrub,
Spa Revolutions Parafn Treatment, Salt of the Earth Whipped
Body Crme, CND Vinylux, and Top Coat.

1. Apply a warm wrap and steam towel scented with Escapes


Signature Relaxing Blend Essential Oil to the clients neck.

2. Trim, fle, and shape the clients nails and clean up the
cuticle area. Using a foot fle, smooth any rough skin.

3. Soak the clients feet in warm water with FarmHouse Fresh


Powder Milk Bath for about fve minutes.

4. Exfoliate the clients feet, ankles, and calves with BonBliss

Beauty Moisturizing Scrub. Remove the scrub with warm


water.
5. Apply the Spa Revolutions Parafn Treatment for about fve
minutes. Remove the parafn with a warm towel.
6. Perform a warm stone massage on the feet and calves
using Salt of the Earth Whipped Body Crme.
7. Clean any residue from nails and fnish with a base coat,
two coats of polish, and a top coat.

p r ice: $65
92 |

NAILS MAGAZINE

JANUARY 2015

VENIQUENAILS.COM

romanti c s c o l l ec t i o n
AVAILABLE AT:

TO FIND A STORE NEAREST YOU, VISIT WWW.COSMOPROFBEAUTY.COM


OR CALL 1-888-912-3463. TO PLACE AN ORDER, CALL 1-800-362-3186.
DIVISION OF BEAUTY SYSTEMS GROUP LLC

www.nailsmag.com/fifi/11161

TO FIND A STORE NEAREST YOU,


VISIT WWW.ARMSTRONGMCCALL.COM
OR CALL 1-888-688-8286.

TECHNIQUE}
Execute Trippy Tips
Without Precision

Theres beauty in faws and


the same goes for nails. While
sharp lines and crisp cutouts

make up a trendy geometric manicure,


a random and abstract design can be
del Portillo just as interesting. This psychedelic nail
executed by mobile nail tech, Gena del
Portillo, of Fort Lauderdale, Fla., requires no precision.
In fact, imperfections are encouraged to get this trippy
and funky look.
The tip was inspired by and created for famed
designer and makeup artist, Aileen Quintana. I had the
pleasure of being involved in an interactive installation
she did at an event called III Points in Miami, says del
Portillo. It was complete overload and the theme was
psychedelic colors and gems.
As a nail tech on wheels, del Portillo says she is used to
executing designs in bizarre settings for a clientele that
may not normally use her services if she was stationary.
I love building a relationship with clients in a setting
that is more comfortable to them, says del Portillo.
With new clients, you can never be sure of the setting.
I once had to remove acrylics on a back porch on a hot
Florida summer day not a pleasant experience but I
do enjoy being mobile.
Follow these steps to see how del Portillo created a
kaleidoscope of color on nails.

1. Apply a bright and light color polish of your choice to the


entire nail as the base.
2. Choose a darker, complementary color and apply from
the cuticle down, creating a messy gradient efect. No
perfection needed.
3. Pick a couple of more bright colors and abstractly apply
one color at a time on a random location. This step will
create a splattered paint look.
4. Apply one to two thin coats of any fne glitter topper
polish of choice over the entire nail.
5. Randomly apply large-particle loose glitter pieces to the
nail using a bit of top coat. Seal the nail with top coat.
6. Starting in one corner of the nail, apply rhinestones
of varying colors and sizes. Use the large sizes in the
center and edge and medium ones around it. Take small
rhinestones and surround the larger ones and place
remaining over the nail.
You can fnd more of del Portillos nail art on her
Instagram, @i_heart_nailart.

94 |

NAILS MAGAZINE

JANUARY 2015

www.nailsmag.com/fifi/11295

SallyBeauty.com | 800-ASK-SALLY

STYLE}

Pilotto Print

Iakubchuk

Inspired by the Spring/Summer


look of Peter Pilottos London
Fashion Week show, Nataliia
Iakubchuk of NailDesign in Kiev
created this design using acrylic
powder and paint.

1. Use camoufage acrylic powder as the base.


Combine blue, green, white, and yellow acrylics
with shimmer and paint to the free edge. Decorate
with small pieces of foil. Cover design background
with transparent acrylic.
2. File and buf the service.
3. Draw thin lines using white acrylic paint.
4. Draw silhouettes of fowers without departing
from the intended contours.
5. Mix acrylic paint with water. With this translucent
paint draw fower petals.
6. Add more lines to the petals.
7. Cover design with matte top coat.
8. Apply gel and cure in UV lamp for a glossy fnish.
If you want, you can add white gel to the edges of
>>>
the line for a 3-D fnish.

96 |

NAILS MAGAZINE

JANUARY 2015

LED Technology
Hard Gel made better

ADVANCED
5-IN-1
FORMULA

Only the creators of Gelish Soak-Of Gel Polish


could come up with a Hard Gel worthy of the
Gelish name.

UV BRIGHTENERS
& STABILIZERS
STRONG DURABLE
WEAR

If you havent tried Gelish Hard Gel your clients


are missing out on perfect looking extensions
and enhancements. And you are missing out
on the quickest, easiest and best adhering
system that gives you the self-leveling and
c-curve that other brands can only talk about.

HM-3235

Scan Watch Learn

EXCEPTIONAL
CONTROL
NON-YELLOWING
HIGH SHINE

Traditional Gel thats Untraditional


gelish.com
714. 773. 9758 Made in the USA 2015 Hand & Nail Harmony, Inc.

atc
Trend W

Nordic
Fair Isle prints and chunky knits warm nails from hands to toes.

Haven Hedrick,
The Nail Boutique,
Santa Maria, Calif.
Instagram: @havenhedrick

Ana Karpova,
Malishkas Nails, Las Vegas
Instagram: @malishka702_nails

A-List
A
Listt Polish
Li
Po
olish
li h

Vanessa McCullough,
Bellmore, N.Y.
Instagram: @nailzbyvee

Celebrity nail tech Bernadette Thompson recently launched her


namesake color collection. The Bernadette Thompson Nail Care
and Color line consists of base coat, top coat, hand emollient,
cuticle oil, remover, restorative treatments, and color. As a result
of my runway and editorial work, I have the privilege of being
actively involved in the creation and interpretation of fashion
Thompson
trends before they hit the streets, says the Fashion Week regular.
Thompson therefore chooses the most of-the-moment colors for her line. The nail
stylist whose clients include Lady Gaga, Beyonce, Madonna, and Julia Roberts to
name a few, ofers you the chance to give your clients the star treatment with her
sleekly packaged polish.
For more information, visit www.nailsmag.com/ff/11421
www.nailsmag.com/fifi/11187

98 |

NAILS MAGAZINE

JANUARY 2015

DIY Brush Holder

Vicki Peters of Polish Salon in Brea, Calif., came up with a cute and
crafty way to keep her brushes handy. The nail veteran repurposes
old polish bottles (the bigger the opening, the better) by turning
them into glittering storage options in just three steps.
1. Remove the cap and coat nail polish bottle with Mod Podge.
2. Use a brush to apply glitter. Make sure to coat the entire
surface; then let dry.
Peters
3. If you want, add acrylic fowers for decoration.
4. Place brush inside and set bottle at work station.
Over time the bottles might require a touch-up, but this can be done easily and
quickly between clients.

Behind the Nails: Tribute to Tia Virgie


Nails can be a way
to keep up with the
fashion trends as well as
make a statement that
commands attention.
Nail Art can also be a
Alvarado
way to proudly represent
something you strongly
believe in. This is what has drawn me so
deeply into the art of everything nails. I
choose nail art as an avenue to honor my
aunt. The month of June was one of the
happiest in my life. I received news that
I had been chosen as one of Nails Next Top Nail Artist Top 24. Tears of joy were
streaming down my face. Just as quickly as one of my lifes dreams came true, my
worst nightmare also came true. I was near the end of my submission when I received
a call from my brother. Aunt Virgie had passed away. Words could not
describe what I felt at that moment, so I expressed it through nail art.
Tammie Alvarado, Tulare, Calif.

Professional

COLOR & GLITTER

Over 150 colorful


choices at your
finger tips
For more details about products and
distributors locations, please call
714-896-0200
MADE IN USA

Have you created a set of nails that has a deeply personal story behind them? Submit them
to beth.livesay@bobit.com to possibly appear in a future installment of Behind the Nails.

www.AIKOusa.com

www.nailsmag.com/fifi/11221

JANUARY 2015

NAILS MAGAZINE

| 99

STYLE} nail art studio


Mocha Dream

1. Apply base gel and cure. Apply


two coats of OPI You Dont Know
Jacques gel-polish and cure after
each coat.
2. Using a dotting tool, dip into OPI
My Favorite Ornament gel-polish,
and place dots along the base and
up the side of the nail, starting
with large dots and making them
successively smaller. Cure.
3. Apply a clear top coat and cure.
Kathy Dent, Salon Glow, Reno, Nev.

Shades of Gray

1. Apply a base coat and allow to dry.


2. Using a fan brush, dip the very
tip of the bristles into a medium
blue polish and paint the nail in a
swiping motion from left to right,
then right to left.
3. Repeat using a second, darker blue
or gray.
4. Repeat using a darker gray or
black. Allow to dry, and then apply
a clear top coat.
Simone Gilbert, Urban Bliss Beauty Therapy, Melbourne, Australia

Icy Snowfake

1. Apply a clear base coat. Apply dark blue


polish to the top half of the nail at an angle
and a lighter blue to the bottom half at the
opposite angle.
2. Apply a thin line of a third lighter blue color
across the center.
3. Swirl the three colors together and fll
in lighter spots with extra color until the
desired look is achieved. Allow polish to dry.
4. Using white polish, create a large X in the
center of the nail. Paint a vertical line down
the X to create a star shape.
5. Add arrows and smaller lines to the ends and
middle of the original lines to complete the
snowfake. Finish with a top coat.
Elizabeth Faubion, Ogden, Utah

100 |

NAILS MAGAZINE

JANUARY 2015

PHOTOGRAPHY BY KIMBERLY PHAM

Pink Tribal

1. Apply pink polish to the entire nail. Create a


Chevron pattern by painting two black lines
in the center.
2. Add fve small dots along the middle line.
Draw a third black line below these dots.
3. Embellish the top black line with squares
using a nail art brush. Add smaller white
dots inside the black dots.
4. Apply a thin white line above the squares,
add vertical white lines to the middle, and
fnish with a quick dry top coat.
Amy Rigsby, Blonde on Broad, Roma, Ga.

Chevron

1. Place V-shape line tape on the nail and


paint polish on top of the line tape. Allow
to dry, then remove tape.
2. Follow the V-line to place Dashing Diva
Accent Jeweled Bliss. Cut the excess and
leave space around the nail to seal with
top coat on top of the design and accent.
3. Finish with a clear top coat.

Masako Sasaki, The Marie Salon, Beverly Hills, Los Angeles, Calif.

Pink and White Retro

1. Apply bold pink and French white nail


polish.
2. Use a striper brush and create vertical
lines with pink polish over the white
tip. Use a shorter brush and paint two
triangles for the bow. Allow to dry.
3. Dip the shorter brush into a fuchsia
polish and paint the center of the
triangles. Put a white dot in the middle
of the triangles using a large dotting
tool. Finish with clear top coat.
Elsbeth Schuetz, celebrity manicurist and international educator, Orange, Calif.

Want to see your


nail art how-to here?

Mail your tips (one for each step) and instructions to Tracy
Rubert, NAILS Magazine, 3520 Challenger St., Torrance,
CA 90503. Make sure to include your name, salon name
(if applicable), city, state, and contact information.

For more nail art step-by-steps,


visit www.nailsmag.com/style,
then click on Nail Art.
When mailing us tips for Nail Art Studio,
please mail them in a padded envelope
or box to keep the nail tips fully intact in transit.

JANUARY 2015

NAILS MAGAZINE

| 101

STYLE} DIY Products: Cant Beat


That Homemade Touch
Ever wonder what goes into the products you use in your services? These owners and techs took it upon
themselves to make sure they were using products with the best ingredients by creating their own product lines.
Check out what these owners have to ofer, and see how its been so successful for them. BY KELSEY NOLAN

Product: Coco Gommage Scrub


Salon: Chic Nail + Beauty Bar, Haley, Idaho
Creator: Anne Mulick
Anne Mulick, a nail tech at Chic Nail + Beauty Bar, and creator of the salons
custom scrub, says she initially developed Coco Gommage for cost purposes.
Plus, she and the owner were not crazy about anything that currently existed
in the market.
Gommage is the French word for scrub, and coco is an inside joke between
Mulicks mother and herself meaning XOXO. It is a coconut oil-based scrub
with sugar and a hint of almond. The salon uses it during its spa pedicure
service and clients are able to buy a container to take home or give as a gift.
This fall the salon also featured a pumpkin spice scrub, which is made with
pumpkin puree and spices.

Product: Nail polishes, candles, nail oils and body polishes


Salon: Gloss Nail Bar, Miami
Owner: Sandra Weir
The line, created by Gloss Nail Bar owner Sanda Weir, was
crafted with purity and wellness in mind. Weir found that when
her teenage daughter started to frequent nail salons, it resulted in
brittle and broken nails. When Weir inspected product ingredients,
she was troubled to fnd a list of harsh and potentially harmful
chemicals. Weir decided to create custom products that refected
her dedication to healthy and luxurious salon alternatives.
The line includes more than 100 polishes, a body mist of 100%
blended essential oils, body lotions in rosemary-mint and vanillatangerine, a sugar body polish with essential oils, foaming bath
salts to help detoxify the body, natural soy nail polish remover,
and soy-based candles.

102 |

NAILS MAGAZINE

JANUARY 2015

Product: Ambiance Elegance scrubs, salts, and lotions


Salon: Ambiance Spa & Wellness Centre, Medicine Hat, Alberta, Canada
Owner: Tammy Deacon
Owner Tammy Deacon explains that her day spa, Ambiance Spa &
Wellness Centre, was using DoTerra essential oils as much as possible,
so using them during manicure and pedicure treatments as well made
sense. DoTerras oils are 100% natural with no fllers, which is why they
are so efective, Deacon says. However the company does not make
scrubs and lotions, so Deacon decided to make her own.
Because she wanted to give clients a decadent experience while using
products that are as just as efective, Deacon decided to incorporate these
scented scrubs and lotions in the salons manicure and pedicure services.
The salon ofers salts, scrubs, and lotions in scents such as wild orange,
peppermint, and lavender.

>>>

Classic Chemistry
Meets Edgy Art

Dont be afraid to
break the rules.

www.nailsmag.com/fifi/11135

Product: Custom scrubs and lotions


Salon: 3152 Studio, Wyandotte, Mich.
Owners: Tricia Raymond and Cassie Jollife Hawrylak
In 2013, the owners of 3152 Studio made the decision to create their
own line of lotions and scrubs. They wanted a paraben- and alcoholfree product to carry and use in-house. The idea was to accommodate
clients with sensitivity, as well as ofer a higher-quality product at a
comparable price. The lotions and sugar scrubs contain high-quality
ingredients such as lanolin, aloe vera, vitamin A & E, coconut oil, and
jojoba. Clients with severe dry skin and eczema have had wonderful
results using these products. Owners Tricia Raymond and Cassie
Jollife Hawrylak enjoy being able to create new scents, and the clients
are always excited to see what new seasonal scents they are ofering.
They explain that the products make great gifts and are a perfect way
to support Michigan and local business.
The salons four staple scents are Creamy Coconut, Cotton Blossom,
Sweet Pea, and Pink Sugar. They also carry unscented products for
those who are fragrance sensitive. Some examples of seasonal scents
are Cucumber Melon, Mango Coconut, Sugar Cookie, Black Raspberry
Vanilla, and Spiced Cranberry.

Product: Live Pure skin care products


Salon: Lori Esthetics & Nail Design Studio, Langenburg,
Saskatchewan, Canada
Owner: Lori Peterson
Lori Peterson, the creator the Live Pure line of skin care products,
explains that she was always fascinated with the beauty industry while
growing up. As a child she made her own perfumes and mud masks,
and constantly painted her nails. After taking a course on how to make
her own skin care products and much practice Peterson launched
the Live Pure Natural Skin Care line in 2011. Peterson is also dabbling in
aromatherapy products, her own line of polishes, and mineral makeup.
The Live Pure product line includes many products such as sugar
scrubs, oils, body butters, and balms. With carefully selected organic
ingredients like cocoa butter, shea butter, olive oil, macadamia nut oil,
and rosemary extract, Peterson makes her products in small batches to
ensure quality and freshness. The customer favorites are the body and
foot balms in peppermint, vanilla, and unscented, and her lip balms.
Peterson uses her products during her services and retails, often creating
seasonal items and products for special occasions.

Product: Maple Bacon and Sweet Tea with Lemon Foot Creams
Salon: Nail Yeah!, Raleigh, N.C.
Owner: Crystal Clark
Crystal Clark, the owner of Nail Yeah!, says she likes to know what is in her products.
She tries to steer clear of products with parabens, and eventually she decided it was
easier for her to create her own line than looking carefully for brands to purchase. That,
along with a desire to make signature scents associated with her southern state, was
enough to bring Maple Bacon and Sweet Tea With Lemon Foot Creams to life.
With familiar scents and an element of fun, the creams have extra jojoba oil in
the lotion base to give more slip and added moisture. Clark says new clients love to
talk about the smells and love that they can have exclusive scents from Nail Yeah!
at their home.

104 |

NAILS MAGAZINE

JANUARY 2015

2015 Hand & Nail Harmony, Inc. Made in the USA

HM-3318

The Best.

Need We Say More?

STYLE} boutique

Techs Selling on Etsy


Wonder what nail techs do in their free time?
Some of them run Etsy stores either as a way to
further express their love for nails, or as a naturally
creative outlet. Check out these four techs who have
seen success with Etsy.

Cloud 10 Kreations, by nail tech


Kathleen Shahan, are a unique line
of acrylic jewelry and press-on nails.
These nail-related products give
clients a new way to confidently
wear her art and attract attention.
Her collection of jewelry includes ear
plugs, bracelets, and necklaces.
www.nailsmag.com/fifi/11431

Monica Hues decal line, from nail tech Monica


Hughes, offers a multitude of designs and styles
to enhance an everyday manicure. The line
currently features 15 different themes, ranging
from football to the holidays, plus custom
options for businesses or those with a specific
design in mind. The decals are perfect for the
workweek or a big night out and add
a custom accent for special events
including engagements, birthday
celebrations, and weddings.
www.nailsmag.com/fifi/11432

Janes Tiny Things rings, from nail tech Jane Moate, are a

NAILTHINS decals from

former nail tech Jeanette


Downing offers over 230 designs
ranging from checkerboards to chihuahuas
and black cats to billiard balls. They are not a
sticker or a water decal, but rather overlays
that are micro-thin, flexible, and conform
to the nail bed. Used in conjunction with
traditional polish, they add strength and
durability, prolonging the life of a manicure.

delicious way to spice up the digits of nail clients everywhere.


The Janes Tiny Things line of food-themed midi rings
features handmade, sculpted rings in fun designs like sushi,
pizza, and donuts. Worn on the end of the finger right above
the knuckle, these rings add a quirky flair to a clients overall
nail look. Each ring retails for $15, with themed sets for $35.
www.nailsmag.com/fifi/11434

www.nailsmag.com/fifi/11433

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NAILS MAGAZINE

JANUARY 2015

PHOTOGRAPHY BY KIMBERLY PHAM

www.nailsmag.com/fifi/11237

BUSINESS}
How to Keep
Your New Years
Resolutions
for Real
Another new year, another resolution
build your book, add new services, attend a
tradeshow. How can you make sure this year
is the year you actually achieve your goals?
Below are seven suggestions from author
and personal coach Jim Fannin to help make
those New Years resolutions stick:
1. Be realistic. Make a list of things that are
realistically possible. Limit your resolutions.
Its better to change one big thing than fve
little ones.
2. Make your resolutions measurable. I
want to be happy I want to lose weight
I want to get healthy. These are all nice
thoughts, but they are only wishful thinking.
A resolution that is measurable is something
like: I want to weigh 122 pounds by March 1.
3. See it and say it as if its so. I am going
to lose weight is not a resolution. Act as if
you have already accomplished your feat. Say
what you want in fnished state: I am ft at
140 pounds with 10% body fat.
4. Place a deadline. In order to make
mental, physical, and technical routine
changes in your life, a deadline is mandatory.
5. Break it down. If you have an annual
goal, break it down into months, weeks, and
days. Create an action plan, and be aware of
the tactics and strategies on a daily basis.
6. Remain positive. Negative self-talk
regarding your resolution will always end in
failure. Avoid putting yourself down, talking
about the past, comparing yourself to others,
or judging yourself.
7. Daily dress rehearsal. Mentally dress
rehearse the next day the night before.
Visualize what you will accomplish regarding
your resolution.

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For the New Year, I am going to really make an efort to remember


to take photos of all new sets. Sometimes I get in a hurry (or get
to talking too much) and forget to take a picture. Then later I think
about the nails and get mad at myself for forgetting!
G Elizondo, Bling Nails by G, Las Vegas
Elizondo

As I go into my second year of business I want to tackle 10 items on


my to-do list for 2015:
1. Be recognized as a 5-Star Safe Salon and add an autoclave.
2. Be recognized as the place to go for the best waterless manicures
and pedicures.
3. Be nominated to make the A-List Milwaukee.
Calvillo
4. Create a comfortable pedicure set up for all body types and
mobility challenges.
5. Continue to fnd and use the best natural products for luxurious services.
6. Create a brand. I have many ideas!
7. Improve nail art techniques to enter more competitions.
8. Start doing contract work for ads, movies, special events, local celebrities, etc.
9. Become a Certifed Advanced Nail Tech (ANT) and Certifed Medical Nail Tech
(CMNT).
10. Start planning to open another location in San Diego, Calif., in 2016.
Annette Calvillo, Fill 413 Nail Studio, Waukesha, Wis.

I plan to raise my prices (its been at least four years), create new
services to jazz up my menu (its almost 10 years old), and start
charging for nail art and nail repairs. I love my clients and do art and
repairs for free, but Ive come to realize that its OK to be paid what
Im worth. Im also really trying to step up my marketing game.My
clients are tried and true, but my book isnt full.Id like to draw in an
Phoenix
additional clientele young women who are as crazy about nail
art as I am. Last but not least, I feel that my work is good enough to warrant celebrity
status. I want to be sought after by people outside of just my spas neighborhood.
Michelle Phoenix, Wet Paint Nail Spa, Cambridge, Mass.

Perdue

My biggest resolution is to expand my business to include the


practice of refexology.There are so many expandable services in
our industry! With this certifcation, I can provide a standalone
service, an add-on service for pedicures or manicures, and ofer
more retail, all while providing the client with a healthy, relaxing,
and helpful experience. Secondly, I will strive to be more grateful
to all of my clients for helping provide me with a wonderful career
and many friendships!
Jennifer Perdue, Details Nail Salon, Bloomington, Ill.

>>>

2015 Hand & Nail Harmony, Inc. HM-3220

GET
YOUR
CLAWS
OUT.

714. 773. 9758 | Prohesion.com |

Five Ways to
Ensure Your
Marketing
Video Will Suck

Fancy Schmancy

Theres a reason the specialty menus at


V.I.P. Salon & Spa in Riverview, Mich., look
like they belong in a nice restaurant. Owner
Rene Borowy ordered them online from a
restaurant menu company and had them
embossed with the salons logo. They are
Borowy
great quality, says Borowy.
This little touch of class allows her to ofer new treatments
and services to clients by swapping out the printed pages easily
and often, augmenting the more fxed main menu that features
the salons basic services. I created these specialty menus so
that we can add, on a consistent basis, anything that is new,
she says. We love the way restaurants provide daily specials,
so we decided we would order one for each department
and have each employee develop a service she would like to
promote that is exclusive to her and place it inside. The clients
are excited when they are handed the specialty menu.

A Simple
Scheduling
App

The Rendezvous Appointment Book for the iPad presents a simpler way to create
and manage appointments.
With the goal of replacing the paper appointment book, Rendezvous is designed for users who have found other calendar scheduling apps have more bells and whistles than needed.
Features include:
> Tap and hold anywhere on the day or week calendar, select
a time, and the Appointment Entry form appears with a list
of clients. Tap the clients name, then tap to save. Plus, new
clients can be added while making an appointment.
> Rendezvous allows double-booking. More than one appointment can be scheduled to overlap for those times when multiple clients are being served.
> A client address book stores clients names, phone, e-mail
address, and notes. Clients can be brought in from Contacts or
added manually either way all historical appointment data
and notes are archived and available at any time.
> Client and appointment data can be backed up to iCloud.
For more information, go to www.nailsmag.com/ff/11441.

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JANUARY 2015

There are loads of marketing videos


on the web now, and some are
extremely efective, says Jennifer
Santoro,
integrative
marketing
specialist and chief happiness ofcer
for InVidz Smart Video Technology
(InVidz.com). But there are plenty
that just dont work. Santoro says shes noticed common
themes among the latter group. Based on those, here are her
fve factors that will destine your video for failure.
1. The video takes too long to get to the point. In the age
of the tweet, marketers have only a few seconds to capture
a viewers attention. In order to get the viewer to engage, put
serious thought into what the main point of the video is and then
clearly communicate that message as quickly as possible. The
attention span for video watching seems to be about 60 seconds.
Every word counts. Dont use fve words when three will do.
2. The video content is inauthentic. Todays consumers
value authenticity and they can smell B.S. a mile away. Never
try to portray yourself or your salon as something youre not.
Embrace who you are and what you actually ofer; people will
relate to and engage with that content. As soon as viewers
suspect pretense, their trust will be gone.
3. Distracting noises on the audio. Rule of thumb: The visual
can suck, but the audio cant. Visually you dont have to do
anything fancy. A simple shot of you speaking in front of a nice
background will never be distracting. However, distracting noises
in the audio will kill your video every time. If youre on a budget,
put your money toward a decent microphone as opposed to
a fancy camera. Its amazing what you can do visually with an
iPhone. However, without a proper microphone, the recording
will pick up too many distracting noises. (Try the Audio-Technica
ATR-3350 Lavalier Omnidirectional Condenser Microphone to
get started. Its afordable and compatible with an iPhone; you
just need the adapter.)
4. The intention of the video is not clear. Too often we get
distracted by special efects and features, or telling elaborate
stories, and forget that the video needs to have a clear and
concise message. Never shoot a video simply because you think
youre supposed to have a video. Before you ever pick up your
audio equipment and camera, spend signifcant time clarifying
the intention of the video and composing your script around
that intention.
5. Viewers cant take immediate action. The whole point
of a marketing video is to get your viewer to take some sort
ofaction. Consumers are much more likely to follow through on
a decision if they are motivated to act upon it instantly. Smart
video technology from InVidz.com even allows viewers to take
immediate action directly from the video itself.
One fnal tip from Santoro: Remember the rule of quality
over quantity. One extremely efective video is better than 10
inefective videos.

Entity

entitybeauty.com

2014 Entity Beauty, Inc

Entity Body Couture was developed with the


hands and feet in mind, but it is too perfect to
stop there. The body line features a Soak, Scrub,
Lotion and Oil designed to create truly stunning
skin. Finally, products that make you feel
beautiful inside and out.

EnTiTy
www.nailsmag.com/fifi/11131

BUSINESS} crowdsourcing

This month we asked nail techs:

What is the sweetest thing a client or


coworker has ever done for you?

The sweetest thing a client has


done for me was to give me
$100 of Kohls cash to help
me out for my November 2014
wedding. She told me to buy
my wedding party gals some
nice jewelry. I used the credit
and found some awesome gifts.
Carole is such a wonderful,
kind, and loving client...and
now friend!

Kristi Spencer
Bentley Hair Salon, Moline, Ill.

I have been a nail tech since


I was 16 and have had lupus
since I was 14. When you get
sick with lupus, you usually
require a hospital stay to
get better. My clients all
understand this and work
with me around my schedule.
I am now 27 and on dialysis. I
once fell ill due to pneumonia
and was in the hospital for a
month. All my clients patiently
waited for me to return to
work. I was greeted with
fowers, plants, and gifts when
I returned.

Yanin Moreno
La Isla Bonita Nail Salon,
Sarasota, Fla.

The day after last Thanksgiving I needed my appendix


out suddenly. My coworkers
rallied together to cover
my clients for three weeks
and even came to my
house to help me decorate for Christmas and set
up my Christmas trees.
The sweetest thing a client
has done for me is to leave
me an amazing gift for my
fve-year anniversary with my
husband a week of her timeshare. My husband and I are
going to Disney World! It was
so kind of her to do anything,
let alone give us a whole week
of her vacation time!

Anne VanSpronsen
McIntyres Salon and Day Spa,
Portage, Mich.

The beginning of this year


was diffcult for both my
daughter (who is my partner)
and me. My daughters
mother-in-law passed away
unexpectedly on the same day
that I had hip replacement
surgery in January. We both
were absolutely inundated
with love and help from our
wonderful clients as well as
the techs in our salon. From
fowers and meals to Netfix
subscriptions and books,
everyone was so extremely
kind. And more important,
they were so understanding
about having to reschedule
appointments, which we so
appreciated. Then, in October,
my daughter and her husband
had a very much anticipated
baby girl, and once again,
everyone was so incredibly
kind and supportive. We are
so grateful to work in such
an amazingly supportive
industry where our clients and
coworkers can become such
wonderful friends.

Kathy Dent
Salon Glow, Reno, Nev.

Next question:
[Answers will be printed in the April 2015 issue.] Share your
opinion on the topic by e-mailing your response by February 15
to Tracy.Rubert@bobit.com. Please include your name, salon, city
and state, and a high-resolution headshot with your response.

112 |

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JANUARY 2015

www.nailsmag.com/fifi/11110

BUSINESS}
I Was Almost Robbed
Salon owner Lynnette Diaz-Madden was
jolted into realizing just how vulnerable
her salon was to being robbed. Heres
what her brush with this all-too-real threat
taught her. BY LYNNETTE DIAZ-MADDEN

Recently I had the unfortunate


experience of almost being
robbed. I was naive to the
events that took place, which woke me
up to the fact that I was not prepared for
my salon to be hit by thieves. A welldressed woman came in asking for
information regarding my services. She
arrived about 15 minutes before client
changeover. Extremely outgoing, she
made herself very comfortable in my
salon, walking into areas that most
regular clients would not go into,
touching things that new clients would
ask about frst.
I was giving a pedicure in a private
room and she came into the doorway of
the treatment room asking questions
about a new facial procedure. This made
me very uncomfortable and I asked her
to wait in the other room until I was
done and could talk to her. She
proceeded to turn on the coffee maker as
if she were a regular client. While I was
fnishing up my pedicure, I could hear
her cell phone constantly ringing.
After I polished my pedi client, I
walked out into the front room to tell her
about the service she was inquiring
about. Then my front door opened and a
man wearing a black hoodie stepped
inside, his left hand in his pocket, and
asked, Got a phone? Quite taken aback
by how he asked, I told him no. He hesitated a moment, backed up, and left.
What happened next should have
alerted me that something was amiss,
but it did not. The woman who came in
for information knocked over my coat
rack, somehow having it smash into the

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door. Patience running thin, I gave her


my business card and asked her to call
me and we could talk more. Instead of
leaving, she walked down toward the
other end of the salon. I stopped her by
asking if there was anything else I could
do for her. It was only then that she left.
Many will say that these occurrences
should have sent up red fags. My client
never picked up on this situation until
we discussed it the next day. Why were
we so unaware? Could it be because I
live in an area that is considered safe?
Were we too trusting? I may not be able
to answer those questions, but no longer
will I be unaware of my surroundings.
The day after this incident, I was
alerted by a friend that there were two
salon robberies in the news. The thieves
in these cases worked in pairs or threes
and targeted busy nail salons in the Philadelphia area. Watching the report, it
was evident that one of the bandits was
the one who had come into my salon.
The two robberies I saw on the news
showed three men with hoodies, all
brandishing guns. Two were lefthanded. The hooded intruder who came
into my salon had his left hand in his
pocket. What was in it? Had I handed
him a phone, would he have pulled a
gun out? His accomplice was a welldressed woman who seemed very interested in my services. No one would have
put the two of them together.
As I look back on this incident, I
should have picked up on all the peculiar activities of the woman. Potential
new clients would never walk into a
business and just turn on the coffee

JANUARY 2015

maker. I have had many walk-ins while


I was in the treatment room, but no one
has ever come back and interrupted a
service; they usually sit in the reception
area and wait until I fnish with the
client who is being serviced at that time.
When she knocked over the coat rack
and made it fy into the front door, I
should have asked her to leave.

SALONS ARE EASY TARGETS


Google the phrase salon robberies
and you will fnd they are on the rise.
Salons are easy targets because they
are mostly patronized by women. The
mindset is that women will not fght,
making them easy targets. Many
robbers think that salons are easy cash
thefts, but they are not just interested
in the salon register they are looking
for money, jewelry, and cell phones
from clients.
Cell phone thefts are on the rise.
According to consumerreports.com,
about 3.1 million Americans were
victims of smartphone theft in 2013.
Many smartphone owners have most of
their personal life stored in their phones.
From phone numbers, e-mail accounts,
banking and credit card information,
including user names and passwords, it
is no wonder thieves are targeting cell
phones when they come in to rob a business. Identity theft is big business.
I spoke with a client of mine who is a
police offcer and asked him about
safety in my salon. He told me that if an
attempt is made to rob the salon, you
should hand over whatever the criminal
asks for. It is not worth your life give

>>>

www.nailsmag.com/fifi/11140

them what they want. Everyone thinks


they need to protect their property. This
is not the route to take, he warns.
Many techs I spoke to told me they
have gone the route of carrying a
concealed weapon. My client warned
that unless you have the weapon on
your person and can fully deploy, you
should not even try to go for a weapon.
The end result is that if the intruder has
a weapon, he will panic and shoot. You
must be fully trained to use frearms. If
you cannot get to the weapon and you
try to make a move, it will escalate the
situation and more harm will come to
you than the thief, he says.
A two-time victim of a break-in,
Norma Sproles of The Signature Salon
in Hendersonville, N.C., was not at her
salon at the time the burglaries occurred.
Sproles carries a concealed weapon and
was licensed before her frst break-in. I
travel a lot and feel safer, she says. Both
break-ins happened while the salon was
closed and both times the burglars
vandalized her establishment. Of
course, not all jurisdictions permit
people to carry a concealed weapon;
your local laws will vary.
Michelle Cordes of Tiger Lily Salon in
Tacoma, Wash., had an incident where
her cash register was stolen while she
and a client were in an area of her salon
that didnt allow them to see the front of
the building. Once she realized they
stole her register, she took off after the
robbers. Said Cordes, Was it stupid to
chase after them? You bet. But I had
payroll to do and a lot of checks and cash
in that register, so I didnt really think
about my safety at that moment.
Some salons have code words so that
all employees know that something is
amiss and feelers go up. Aimee Kuzuf of
True Image Salon in Bridgeton, Mo.,
uses coffee pot as her code. She and a
coworker had a stranger in a foorlength trench coat walk in asking for
money. Trusting their instincts, her
coworker walked out with a coffee pot
and asked him to leave. She was going to
use the coffee as her weapon. That is
how they chose their code word.
Joanne Geiger of SKN Makeup &
Beauty located in Moose Jaw, Saskatchewan, Canada, was the victim of a

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robbery in a previous job. I calmly gave


him what he wanted, all the while
making a mental checklist of distinguishing features, she says. She feels
that those exact steps are what kept her
safe and led to the arrest of the suspect.

IF IT HAPPENS
What should you do if you are robbed?
According to my police offcer client, the
frst two things to do are dial 911 and
lock your doors. The frst mistake
people make is calling their spouse,
parent, or boss. If you do this, you are
giving the perpetrator more time to get
away, he says.
Should your wallet, checkbook, and
cell phone get taken, you need to call
and inform the banks that your cards
were stolen. The police should note this
information if these items were taken.
The authorities will put all the statistics
into the NCIC, National Crime Information Center, and within three hours if
your cards are used, the user will be
tracked and stopped.
Do not wait until it is too late to start
protecting yourself and taking measures
to prevent a robbery in your business.
> Invest in a video security system. It
can be a simple one using a cell
phone as your recording device or
you can invest in more expensive
ones with multiple units. If you
cannot afford a real camera system,
invest in dummy cameras that look
real. Placed high, no one will know
they are not the real deal.
> Place signage on the doors stating that
audio/video cameras are in use. This
will deter many would-be thieves. It is
not a guarantee, but will intimidate
some to pass on your business.
> Although somewhat expensive, it
may pay to have a full security
system professionally installed in
your business.
> Height recognition charts should be
placed on the sides of business doors.
Use a tape from 4 to 65 and make
sure it is quite visible. As the robbers
leave, note how tall they are.
> Place entry buzzers on your door locks.
Many will auto-unlock with a remote
opener or through your cell phone.
Some upper-end units are also

JANUARY 2015

equipped with a camera so that any


person who rings to come in will be
recorded.
> Reach out to your local police and ask
for random checks. Many police
departments will be more than happy
to stop by to check on businesses in
their districts. (You may even get a
new client with this suggestion!)
Some law enforcement districts also
will come to your business and go
over factors that could be making you
an easy target. Take time to call and
ask if they will do that for you.
> Be sure to get a sticker for your doors
and windows that states, I support
my local police. Then be sure to
follow through.
> Pay attention to detail. Look for scars,
tattoos, or anything that can identify
the thief. Are they left- or righthanded? What color eyes?
> Learn how to use the emergency
dialer on your cell phone. Time is of
the essence if you are robbed.
> Have a plan and implement a practice
run at least once a month with all
employees so everyone knows the drill.
Being robbed is a traumatic experience. It is a personal violation and it
affects people differently. One of my
clients was the manager of a bank and
was robbed at gunpoint several times.
She wound up retiring long before she
planned and had to go to therapy to help
her through the post-traumatic stress
caused by the robberies. She told me that
she was trained to help her employees
through the aftermath of the robberies,
but no one was there to help her. Should
you fnd you are having trouble dealing
with the emotions of the personal attack,
please seek help. There should be no
embarrassment of being violated.
People say hindsight is 20/20. It may
seem clich, but it is very true. My
naivet was probably the only thing that
saved my client and me that day. I no
longer allow anyone to come into my
salon unless they have business being
here. I feel it is my duty to protect my
clients and myself from harm.
Lynnette Diaz-Madden
is the owner of Salon
29 in East Greenville,
Pa. (www.salon29.net).

Were fun at Light Elegance. Crazy fun. Its not


just because we have the privilege of creating
next seasons perfect glitter gels. Its not the
fact that we get to dream-up colors that
match our own shoes, either. We believe that
fun is what results when passion for what you
do combines with the people you share it with.
Teres no shortage of either here, and spontaneous
dancing ofen occurs. Our passionate dance pours
into our product and the people that use it. Teyll
tell you that the perfect salon service is more than a set
of sparkly nails. It is prolonged hand-holding, open ears,
questionable jokes andwhen it all comes together just
righta lot of fun. Its what we do, who we are and
why our dance is best.
Lexy McLellan, Design Daughter
Redmond, Oregon
Lezlie & Lexy, Fun Dancers
Redmond, Oregon

light

e l e g a nc e
W E V E G O T G R E AT C H E M I S T R Y

Te lamp that dances to two diferent tunes.


Compatible with UV & LED bulbs.
Which perfect partner will you choose?

LIGHT ELEGANCE NAIL PRODUCT S :: REDMOND, OR :: LIGHTELEGANCE.COM :: 800-275-5596

www.nailsmag.com/fifi/11211

BUSINESS} salon profile


Mars and Venus in the Salon
On the nail competition foor, couple Emese Koppnyi and Frdric
Edange can be found both paired together and battling each other.
The duo married in Las Vegas in 2014, then for their honeymoon
won the Perfect Match category together. The newlyweds talk
about the male-female dynamic in the nail salon and beyond.

EMESE KOPPNYI

co-owner, Edange & Koppnyi salon, Draguignan, France; nail competitor; wife
What about being a woman makes you uniquely suited to be a nail tech?
A woman can be like a friend to clients. When a client sits in a nail techs chair, the
client starts to talk, talk, talk, like she would with a psychologist.
What advantages do women have when working in the nail salon environment?
Almost every woman likes beautiful nails, so it is easy for women to make other
women happywith our nail creations. I love my job, I do my best on the clients every
day, and, since I specialize in French nails (its 99% of my work and the only category I
compete in), I get to practice a little on every client.
What advantages do men have when working in the nail salon environment?
I think it is easy for men to get clients, because men are special in a nail salon. Im sure
every woman wants to get her nails done by a man.
Whats the best part of working with your husband at the salon?
I can see him all day long.
Whats the worst part of working with your husband at the salon?
I dont like that hes my only colleague in the salon because it means I have to ask him
to get my nails done, and he doesnt like to do it. He thinks Im a complicated client, but
of course thats not true (laughs).
In your own words, what kind of nails does your husband specialize in?
Ninety-nine percent of his clients are middle-aged and they want short French or
natural nails. His clients like him because he makes real-life nails in a short amount of
time. When he wants to create some beautiful stilettos or bridge nails, he asks me to
be his model.

When competing with each other, what is your partners greatest strength?
I love his precision. And because we work and practice together, we know each others
style. We have the same movements, the same precision, and the same timing.
When competing against each other, who are you rooting for?
When we compete against each other, Im rooting for our victory. If we can make the
top three, then it doesnt matter who passes the other we are happy.
What else would you like to add?
All of my life I was looking for Frd. Im happy to have found him. We have the same
passion, the same thoughts, the same business, and the same desires in life.

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JANUARY 2015

FRDRIC EDANGE

co-owner, Edange & Koppnyi salon, Draguignan, France; nail competitor; husband
What about being a man makes you uniquely suited to be a nail tech?
I think it takes a lot of courage and work to succeed in this business, and I have that.
Im a fan of perfect things. If I werent a big fan, and if I didnt like the taste of perfection
and detail, I could never do this job.
What advantages do women have when working in the nail salon environment?
Women understand each other very well in the client-nail tech relationship they
can chat, speak about men, etc. But on the other hand, the female coworker-female
coworker relationship can be a nightmare.
What advantages do men have when working in the nail salon environment?
Women always love to be treated well by men, right?
Whats the best part of working with your wife at the salon?
She is next to me every day, and I get to watch her work. We are so complementary.
We dont need words to communicate. We simply understand each other.
Whats the worst part of working with your wife at the salon?
Doing her nailsbecause it is very complicated work (ha ha ha).
In your own words, what kind of client nails does your wife specialize in?
Emese is a specialist in pink-and-whites. Sometimes she executes nail art and
sometimes she creates pipe nails, which her clients love.

When competing with each other, what is your partners greatest strength?
We know our technique and we know each other. When it comes to our competition
work, we are like twins.
When competing against each other, who are you rooting for?
When we compete one against the other, the devil of the competition means we
live in two worlds and we are two rivals. But we have a lot of respect for each other
because we know the difculty of the work, including the mental work because the
mind is often the deciding factor in who wins.
What else would you like to add?
Men and women working together in the salon is a chance to share the same passion.
When couples encounter disagreement at work, that is what will build their strength
and unity. It has great power to propel you both to the highest possible place in this
business.

JANUARY 2015

NAILS MAGAZINE

| 119

HEALTH}

New York City Considers


Letter Grades for Salons

In response to numerous reports of health and sanitation issues arising from dirty salons and spas, New York City
is considering the implementation of a new system of letter grades for cosmetology businesses similar to the
system used for restaurants. In September, Bronx borough president Ruben Diaz Jr. announced plans to introduce
legislation in the City Council to enact this letter-grade system. The system would be modeled after the current
letter grading system used by the Department of Health to monitor restaurants and food service establishments.
While most salon and spa owners operate clean, reputable establishments, some do not, and they are putting
the health and safety of their customers at great risk, says Diaz. The proposals will go a long way toward ensuring
that the people of this city have a clean and safe atmosphere to get their hair done, to get a manicure or pedicure,
or any of the other practices typically found in spas and beauty establishments.
In addition to creating a new letter grade and inspection system, Diazs proposal calls for the creation of a
customers bill of rights, which would be hung conspicuously in each establishment. The procedures used in
many salons can almost be medical in nature, yet oversight of these businesses is very minimal, says Diaz. This
new system will provide the consumer with necessary information they need to make informed choices about the
safety of beauty salons, barbershops, spas, and other similar businesses.
>>>

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JANUARY 2015

NEW
Big Dadi!
The Dadi you love, now
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cause infammation. It can appear on all nails or
just a few. It is difcult to diagnose because its
easy to confuse with other nail conditions. When
lichen planus appears on the nail, it often destroys
the matrix, so even if the condition clears up, the nail will still be damaged. For those
reasons, doctors sometimes prescribe steroids or suggest a cortisone shot at the base
of the nail. Other recommendations for relief include a tepid soak or an over-the-counter
antihistamine or hydrocortisone cream. It is not contagious and cant be spread from
client to client. Still, techs should be cautious; until the condition has cleared, excessive
or aggressive fling can break the delicate skin underneath and cause bleeding.

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122 |

NAILS MAGAZINE

JANUARY 2015

How to Support a Client


With Cancer
Its hard to know the etiquette for supporting a client or
coworker in her battle against cancer. Its OK to wonder, and
its OK to ask. Be direct, says Jane Schwartzberg, who has
been battling stage-4 metastatic cancer for several years.
Shes the co-author with Marcy Tolkof Levy of Naked Jane
Bares All (www.nakedjanebaresall.com), which shares her
story with candor and humor.
Schwartzberg ofers these suggestions for providing support:
> Do it without any expectations or requirements for a response. Im often
asked, What can I do to help? What Ive suggested: Be in my life at my pace; let me
take the lead. Make your presence, availability, and support known, but without any
expectations or requirements for a response.
> Embrace their big dream, even if it doesnt sound realistic. During a very low
point, I was asked by a friend, If you could have anything, swinging for the fences,
what would help you get out of this pit? Without skipping a beat, I answered, I want
to take [comedian] Larry David out to lunch. As impossible as it seemed, my friend
encouraged me to write to the co-creator of Seinfeld and he accepted. As terrible as
having terminal cancer is, there is that undeniable quality of embracing every moment.
> Dont hesitate to say, You look beautiful, when health has returned. After
my chemotherapy treatments ended, I slowly started looking like my old self. Part of
reengaging with life is caring about the superfcial things, at least to some extent.
> Dont sugarcoat it. If you want to really infuriate me, youll tell me that this
whole mess is meant to be that its all part of a plan from a higher power. Maybe
terminal cancer is part of some crazy plan, but I promise you these are the last things
I want to hear from anyone. Dont try to put a positive spin on whats going on
in fact, its more of a comfort when others acknowledge that my situation stinks
and that I am looking at a life thats far diferent from, and likely to be shorter than,
anything Id imagined.

Send Us
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JANUARY 2015

NAILS MAGAZINE

| 123

HEALTH}

A Day in the Life of a Nail Expert

In this months column, Dr. Stern discusses


infections of the skin and nails that nail techs
should be aware of. BY DR. DANA STERN

Dermatologists treat skin, hair,


and nails. I am a board-certifed
dermatologist and I specialize in
the treatment of nail disorders including
nail infections, infammatory diseases of
the nail, cosmetic issues related to the
nail, cancers of the nail, sports-related
Stern
nail injuries, and nail surgery.
Most of my consultations are from other
dermatologists, physicians, or patients who have read
about me and I also see patients referred from nail salons.
I view my relationship with nail technicians as a
partnership in that we are all trying to do what is best for
our patients and clients. I am always happy to collaborate
and to offer my expertise, and the relationship is reciprocal,
as I enjoy learning from nail technicians as well.

Being a nail technician is not just about applying the


perfect coat of polish or knowing the latest Essie
shades for the season. Nail technicians are also
responsible for protecting the health of their clients
and themselves. Maintaining top health standards
in order to prevent the spread of infectious disease
is accomplished by adhering to strict sanitation
and disinfection guidelines, reading product Safety
Data Sheets, and by being able to recognize the
appearance of skin and nail infections. Having a
clear understanding of the clinical presentation of
infections of the skin and nails is crucial for the health
and safety of both clients and nail technicians. The
following is a summary of several infectious entities
that every salon worker should be able to recognize
and that will no doubt walk through your salon door
at some point.
If you suspect that a client or a fellow salon
worker has one of these infections, it is imperative to
recommend that they see a physician for treatment.
Knowledge is power and knowing what to look out
for is vital for the health of everyone involved.

124 |

NAILS MAGAZINE

JANUARY 2015

WARTS

Warts are verrucous papules


that frequently have a
cauliflower-like appearance
and tend to occur on the
hands, feet, and around the
nails. Warts are caused by the
human papilloma virus (HPV),
are contagious, and can spread
from contact. Warts can be
very difficult to treat

ONYCHOMYCOSIS

Onychomycosis means fungal infection of the nail. Nail fungus can


be caused by dermatophytes (fungus), yeast, or non-dermatophyte
molds. Multiple factors predispose a person to fungal infections of
the nail including increasing age, diabetes, suppressed immunity,
excessive sweating (hyperhidrosis), poor circulation, and nail
dystrophy (irregular growing nails). Additionally, nail fungus can
be acquired from fungal infections at other areas of the body. For
example, tinea pedis (athletes foot) can spread to the toenail,
especially if the nail is damaged or lifted. Although onychomycosis
can occur on either the fingernails or toenails, it is much more
common on the toenails. Onychomycosis on the hands tends to
occur in two scenarios: 1) when the feet are significantly affected and
the individual frequently touches his or her feet; or 2) in people who
may have a compromised immune system. Onychomycosis on only
the fingernails is unusual and a dermatologist should evaluate any
suspected case because it is possible that the diagnosis is onycholysis
(nail separation). Onychomycosis is the most common infection you
will see in the salon and it happens to be the most common nail
disorder in adults. Even though the appearance can be highly variable,
most nail technicians are able to recognize onychomycosis. Often the
nail appears discolored and can be yellow, white, brown, thickened
and/or crumbly. There is significant debris under the nail and the
surrounding nail folds, and the cuticle may be redder than usual.

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STAPH FOLLICULITIS

Callus & Cuticle Exfoliator

Staph folliculitis is an infection of the hair


follicle that is usually caused when the
bacteria Staphylococcus aureus enter
an opening in the skin. This can occur
anywhere on the body where there are
hair follicles. Red and pus filled pimplelike bumps appear and the surrounding
skin can become red and tender. This
type of infection is extremely contagious.
A bacterial culture should be performed
and antibiotic therapy is imperative.

PSEUDOMONAS

Pseudomonas is a bacteria known


as the greenies in many salons
because it produces a pigment,
pyocyanin, that imparts a green
color to nails when the organism
makes its habitat on the nail plate.
Most nail technicians are aware of
pseudomonas, but many dont know
that it is caused by bacteria and needs
to be effectively treated.

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Herpetic whitlow is an infection of


the hand and usually the tip of the
finger caused by a herpes virus. The
digit appears red and swollen, and
is usually significantly tender. There
may be fluid-filled blisters and the
infection is contagious.

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Tinea pedis, also known as


athletes foot, is a fungal
infection of the skin of the foot.
The sole of the foot can be red
and scaly, or alternatively you
may observe a macerated [soft
and whitish], wet, and cracked
appearance between the toes
in the toe web spaces. It is most
commonly in the third and
fourth toe web spaces.

drgsbeauty.com
Aliso Viejo, CA 92656

Read previous day in the life articles by Dr. Stern at


www.nailsmag.com/danastern.

orders@pwcosmetics.com
www.nailsmag.com/fifi/11262

126 |

NAILS MAGAZINE

JANUARY 2015

You can contact Dr. Stern with your questions via Facebook
(www.facebook.com/danasternmd) or Twitter
(@DrDanaStern). Visit her website at www.drdanastern.com.

For more detailed information and a distributor near you please visit tweezermanprofessional.com or call 1-800-645-3340
www.nailsmag.com/fifi/11258

HEALTH} something to talk about

Pregnancy

Your client is pregnant! Shes going to need a little TLC for the
next nine months. Let her know youve got it covered.
Not many phrases elicit as strong a reaction as when a friend or client tells us she is
pregnant. We feel joy, anticipation, and excitement. Your client may be feeling an additional
emotion: trepidation. She may be concerned about continuing with her nail services, and she
could need some assurance from you that its safe. Heres how that conversation could sound:
Client: I have news! Im pregnant!

Client: I feel great, but Im a little concerned.


A couple of my friends said I should stop
getting my nails done because the chemicals
are not safe for me and my baby.

Client: Great!

You: You might become more sensitive to the


smell of the products during your pregnancy, so
you may notice I keep my products a little farther
away from you and put them away more quickly.

Client: OK. Do you think I can get nail


services the whole time Im pregnant?

You: Yes, actually, well change your


massage, too. Im going to use a much lighter
touch when I massage your feet and legs, and
youll notice I avoid massage on the inside
of the leg and at the ankle and heel area.
Stimulating acupressure points in these areas
can potentially induce labor or miscarriage.

NAILS MAGAZINE

You: I hear your concern. I want you to know, the products I


use are not dangerous for anyone including women who
are pregnant. But some of them are allergens, which means
people could develop an allergic reaction to them. Im
always careful about keeping product off my clients cuticles,
but Ill be even more diligent now. In addition, Ill use
products that are free of formaldehyde and toluene, which
are some of the chemicals listed as a possible concern.

Client: OK, Ill let you know


if the smells bother me.

You: Also, let me know if you need more back support. I


can roll up a towel to support your back during both your
manicure and pedicure. I can also elevate your feet during
your mani if you need me to. I want you to be comfortable.

You: Yes, you definitely can, but youll notice a few changes. Ive already
mentioned a couple, but most of the changes will happen during your
pedicure. The first thing youll notice is the water will be a bit cooler. I
dont want to use water thats too warm because it could raise your body
temperature. Plus, I wont use any essential oils for aromatherapy because
some of them can trigger bleeding. Its not likely, but not worth the risk.

Client: Really? I had no idea!

128 |

You: Thats so wonderful! Congratulations! How are you feeling?

JANUARY 2015

Client: Wow. Im glad


you know all this. Is
there anything else?

You: As far as the nail services, no. But


you may find youll get hungry or feel
dehydrated when youre here, so I just want
you to know Ill always have fruit, juice,
water, and crackers for you in case you need
a little something when youre here for two
hours during your manicure and pedicure.

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HEALTH} chemists corner:

Matte Top Coat

Known to transform glossy nails into a velvet manicure, matte top


coats can add dimension and create a touchable texture to any
look. NAILS talked to industry scientist Doug Schoon and Nubars
CEO, Noubar Abrahamian, to find out what makes matte top coats
create a shine-free finish.
NAILS: What is the chemical makeup of matte top coat and how
does it work?
Doug Schoon: Its as if you took a regular top coat and added a
matting agent to it. That matting agent can be a type of powder
mixed in the top coat designed to make it not dry in that smooth
fashion you typically want. When the top coat dries, it evaporates
in an uneven way and the matting agent reduces the shininess and
clarity. The surface dries with a dimple, like an orange peel.
When matte top coat became fashionable, of course people
started using the matting agents to mess up the surface to look
less shiny. Think of taking a piece of sand paper to a mirror and you
scratch the surface. The light will no longer reflect from the mirrors
rough surface. Or if you put baby powder or flour on the mirror, it
would not reflect the light. The baby powder and the flour serve
as matting agents but those found in the matte top coats serve as
more sophisticated matting agents.
NAILS: On a microscopic scale, what does a matte finish look like?
DS: It looks like an orange peel with bumps and dimples on the
surface, depending on how the matting surface was achieved. If
you could shrink yourself to stand on an orange, it would look like
that. Often, the matte effect is called the orange peel effect.
NAILS: Why are matte top coats slightly goopy?
DS: The matting agent that is in there makes it a little thicker and it
dries a little faster with a rough finish.

COMMON INGREDIENTS:
> Silica a thickening agent that does not alter color

130 |

NAILS MAGAZINE

JANUARY 2015

NAILS: Do matte top coats tend to dry faster than regular top
coats?
DS: The surface will become less tacky quicker. While the surface
may feel solid a short time after application, theres half as much
product underneath that has to dry. It wont be scratch-resistant,
but you will be able to touch the surface. It will still take a while to
completely dry.
NAILS: How are matte top coats made?
Noubar Abrahamian: Its the same process as any other nail
polish product but the ingredients are slightly different. There are
different resins that bond all the chemicals together, and solids in
matte top coats that make it have a rough surface when it dries.

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HEALTH} client of the month:

The Nail Tech

You might think that another nail tech would be critical


of your work, but performing services on her shouldnt be
intimidating as long as you follow the same procedure you
would with any valued client. Review these common nail
tech health and nail issues, and follow some helpful tips
so your client can relax and be on the receiving end of an
enjoyable, soothing nail service for a change.

THE NAIL TECHS RX

Here are some tips on performing services on nail techs:


> Along with a beverage, ofer your client a warm
wrap for her neck and shoulders, as nail techs can be
fatigued and stif from sitting for long periods of time.
> Use non-irritating, hypoallergenic products whenever
possible.
> Focus on any issues she may have, including dry
cuticles and skin, or calluses.
> Use extra moisturizing scrubs, lotions, and oils; a nail
techs skin is challenged every day from fling and
chemical exposure.
> Take extra care with the application of artifcial nails,
gels, and polish. I want my fellow nail tech to approve
of the work I do on her, says Danalynn Stockwood of
Genesis Salon in Fitchburg, Mass. I want her chosen
nail system to be applied correctly, nails to be shaped to
her liking, nail art impeccable. I try my best to produce
nails the way I want them done on me. I am very
meticulous with how my nails look. Hence, Im hoping
the nail tech Id work on would appreciate it as well.
> Focus on a great hand and arm massage. Nail
technicians usually do all of the pampering and never
take time to pamper themselves, says Karla Rochelle
of Pampered Hands and Feet in Chicago. A great
massage is a way to give back to the person who
usually gives the gift of relaxation to others. We nail
techs deserve it.
For tips on healthy working, visit
www.nailsmag.com/list/topic/healthy-working.

132 |

NAILS MAGAZINE

JANUARY 2015

> WRIST, BACK, AND/OR NECK ISSUES: Many nail techs suffer from back
and neck pain and/or repetitive-motion ailments, such as carpal tunnel
syndrome. Resting the elbows and hands against hard surfaces, slouching
over a worktable for long periods of time, and performing repetitive
movements such as filing and buffing nails can cause myriad aches and
pains. Vibration from the use of e-files can also exacerbate carpal tunnel
pain. Spend extra time on the massage portion of the service to help alleviate
these issues. If your client suffers from carpal tunnel syndrome and/or hand
and wrist pain, work on the flexors/extensors of the hand, wrist, and fingers
and use some passive stretching. You might also offer your client a warm
neck wrap, then while her feet are soaking, offer a relaxing neck and shoulder
massage. (Be sure to check with your state board to be sure an additional
massage therapy license is not required to offer this amenity.)
> ALLERGIES: Working with chemicals over a long period of time increases
the chances of developing allergies, so nail techs are especially at risk.
According to Chris Adigun, M.D., and member of Dermelects board of
advisors, components of all types of nail products can cause allergic contact
dermatitis (ACD). Many components of nail lacquers can cause ACD, and
can arise after the tech comes into contact with either wet or dry enamel,
says Adigun. The most common chemical to cause ACD in nail lacquer
(that is also a component of nail hardeners) is tosylamide/formaledehyde
resin. This chemical is notorious for inducing ACD in those exposed to it.
Other chemicals found in polishes, acrylics, primers, cuticle removers, and
glues are also common allergens.
Adigun says because nail techs are at especially high risk for developing
ACD, it is critical that they are careful to avoid any nail cosmetic coming
into contact with their skin, wash their hands thoroughly prior to touching
the face or eye region, and avoid any contact with the filings or dusts of
incompletely cured monomers (such as those in gels/gel-polishes). If your
client suffers from ACD, try to use nail products that are intended to be safe
for sensitive skin, such as five-free and phthalate-free products.
> DRY SKIN/NAILS/CUTICLES: Because nail techs hands are in and out of
the water all day, it can be a challenge to keep skin, nails, and cuticles
moisturized. Because hot water strips the skin of its natural moisture, soak
her nails only briefly in comfortably warm water. Avoid alcohol-based toners
and astringents, and skip any products containing alpha-hydroxy acids. Use
highly emollient products on her skin and cuticles that contain ingredients
such as coconut oil, shea butter, lanolin, lactic acid, urea, glycerin, and
hyaluronic acid. And of course, a paraffin dip is a great way to lock in much
needed moisture.

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team
work

teach

vision

coach

motivate

inspire

lead by
example

success

One way to get ahead in your career


is to learn from someone who has
been through it all. Mentors can
kickstart your professional path.
They know what it takes to make
it and can share lessons learned so
you can try to avoid making similar
mistakes even though sometimes,
theyre inevitable.

GET A

mentor,
GET AHEAD

In the pursuit of a dream, its easy to get distracted, discouraged,


and maybe even disappointed. A mentor can help you stay focused, provide advice and honest
feedback, spark inspiration, and more importantly, teach you how build confdence.
If you dont have a mentor, put yourself out there and fnd one. In this digital age its particularly
easy to connect with experts who are willing to share their experience in an attempt to elevate the
industry. Dont be afraid to ask a role model for guidance. She was once in your shoes.
Once you achieve your goals, pay it forward. Take a look back on your journey and discover
youre now in the position to give someone else a helping hand. We asked mentor and mentee nail
techs, whats the most important thing theyve learned from the career-benefting relationship?
Heres what they said.

>>>
134 |

NAILS MAGAZINE

JANUARY 2015

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My nail mentor is Lulu Cooper (above left)


from Parisian Beauty Academy. One of
the best things she has taught me is to just
do it! No matter how nervous or scared
you are, you just have to go for it! I was so
scared in the beginning with clients, but
I had to just go for it and be confdent. I
made a lot of mistakes, but I also learned
so much from them. So, just be confdent
and do what you love!

Jessica Chung

Ridgefeld, N.J.

The most important thing I learned from


my competition mentor Guin Littlefeld (above
right) was confdence! Its something you gain
with tons of practice, information, and a bit
of faking it if youre not an overly confdent
person. She prepared me for competing to the
point that even though I wasnt sure my skills
were competition-ready, I knew I was ready.

Holly Schippers

My inspiration and interest in the nail industry came


from Maureen Volpe (above left) at the age of 9. I was
fortunate enough to be brought into her life by her
son bringing me home to meet his family. At the time,
Maureen had two successful nail salons. I was mesmerized by watching her settle problems with staff, clients,
and business over the phone. I would think to myself,
how can one women be so smart, driven, confdent, and
passionate? My goal was to be just like her someday.
Thankfully, she saw my determination and willingness to learn. When I turned ffteen, she asked me to
work in her salon. She allowed me to come to the salon
after school and practice, as I was hoping for the opportunity to work on a real person. It took me two years
until I felt comfortable doing nails. Maureen was there
to encourage me every step of the way.
The lessons she instilled became very important in
my latest venture: designing, patenting, and marketing
my wrist-assist tool. I came up with the idea when a
muscular syndrome made it almost impossible for me
to do nails. I knew I needed a device that would support
and raise the clients wrist, yet would still allow the
fngers to move freely in all directions. This tool gave
me immediate relief and allowed me to continue in a
career that I loved. It was only natural to want to share
this with other technicians, knowing that if it could help
me it could also help others.
To hear Maureen say that she is proud of me makes
it all worth it. I know I speak for many people (especially in this industry) when I say thank you, Maureen,
for instilling the courage in me to dream big, work hard,
and share the success. I pay it forward by giving great
customer service to my clients, mentoring, and teaching
about the importance of safe work habits to have a long
career in our industry.

Robin Stopper Renner


Mount Dora, Fla.

FingerNailFixer, Bussey, Iowa

136 |

NAILS MAGAZINE

JANUARY 2015

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even a glow in the dark twist on a classic.
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www.nailsmag.com/fifi/11136

I believe I have the most awesome teacher that anyone


can fnd. I have a thriving business and I owe so much
to my teacher and mentor, Veronica Styles (above left).
Veronica owns and operates Westland Beauty Academy
in Lakewood, Colo. Her school is unique and caters to the
working person who wants to take a new direction in life
and explore the world of cosmetology. The freedom I had
at this school to work and learn on my own time afforded
me with an awesome experience and an in-depth look at
the industry.
While she personally leans on the more traditional side
of nails, she was incredibly supportive of my exploration
of 3-D nails. The instruction was incredible and the education was great but what I loved the most was her years of
experience. I learned such valuable information just from
our chats. I would ask her all kinds of questions about the
industry and she was like an encyclopedia. She taught me
not to be scared of feet! I thought it was impossible.
Shes always there for me and shes encouraging. I think
the biggest thing I took away from learning from Veronica
is learning we should hang up our aprons because this
industry is about education and growth. I owe the success
of my business and my knowledge of nails to her!
While I believe a tangible mentor is fantastic for one-onone training, I also feel that an online mentorship can be
just as benefcial. I have a strong line of communication
on Facebook and through text with an incredible woman
named Rose Velez-Miggins, of Philadelphia. She helps
me navigate the professional nail world and has tons of
product knowledge. I love the friendship we have created.
Weve had the opportunity to meet in person but most of
our correspondence happens online. If someone feels like
they live in an area where they cant get fnd a mentor,
they shouldnt worry. Because of social media, anyone
can connect to other nail techs or through chat rooms and
forums. There are tons of people with years of knowledge
who are willing to give you friendly advice. You just need
to put yourself out there and be willing and ready to learn.

Rachael Waggoner

Dazzlin Digits 3-D Nails, Lakewood, Colo.

Maeling Parrish (above right), the dean of


education at USA Hand and Nail Harmony, has
and always will be my mentor. Shes the reason
I am where I am today. Shes given me so many
opportunities in this industry even though I
still consider myself a newbie. Shes opened
doors for me that have changed my life forever.
It brings me to tears when I speak about how
much she means to me. She reminds me that
even though I dont feel like Im talented and
good, there are people that look up to me. So
shes taught me to believe in myself, especially
as an educator.

Bryan Vu

Oviedo Nail Bar & Body Waxing, Oviedo, Fla.

I would have to give credit to my former teacher


Susan Cap (above left). She taught me everything I
know and introduced me to nail art beyond my imagination. I continue to rely on her for everything from
business ventures that have taken place to troubles
with nail clients seeking new products. She most
graciously continues to answer all my questions as a
new nail tech. Being a nail instructor is not only her
job, but it is also her passion and I am extremely
grateful to have her to call upon any time I need.

Eva Jenkins

Extraordinary Nails by Eva, Bellevue, Neb.

138 |

NAILS MAGAZINE

JANUARY 2015

>>>

www.nailsmag.com/fifi/11298

My mentor is Margaret Thomas-Grite (above left). She


has been my inspiration and awesome mentor for most of
my nail career. Margaret has taught me so much; however,
the best and most important thing I have learned from
her is positivity. She taught me that what you put into
the universe comes back ten-fold. Shes helped guide me
into a new way of thinking, which has opened up so many
more doors for me, not only in my nail career, but in my
life. I cant thank Margaret enough for providing me with
the knowledge and suggestions that have helped mold me
into the nail technician I am today.

Nicole Saldaa

Colies Nails, Whittier, Calif.

I was so fortunate to have an amazing nail


instructor while getting licensed in nail artistry. Ms.
Betsey Cevalier (above left) is extremely knowledgeable and talented, and she was so encouraging and
supportive of my goals. She has helped by giving me
advice throughout my career and continues to be
an important mentor in my life. The most valuable
thing she has taught me is that if you are passionate
about something, it will show through your work
and your clients will absolutely recognize it!

Monica Hues

freelance nail artist, New York City

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NAILS MAGAZINE

JANUARY 2015

A while ago, when I was very active with my salon


and working for OPI as an educator and guest artist, I
had plenty of students and other nail techs ask if they
could shadow me in my salon. My answer was yes, if
my customers felt comfortable with it, no problem.
I may have had one or two people call me to fnd out
what was involved and when they might possibly be
able to come in. But not one of them ever showed up
to actually do anything about it. Then, my girlfriends
daughter, Tamara Armstrong (above left), asked even
before she was in nail tech school if she could shadow
me. I said yes.
So once she was certifed, she actually showed up! She
would watch me do manicures and artifcial enhancements. She would listen to how we interacted with
customers, both regulars and newcomers alike, and she
would watch. She would answer the phones, and watch
some more. She would set up our pedicures, sweep
the foors, and watch me some more. She would greet
customers, make them tea, and watch some more. And
when she had met everyone and they all felt comfortable, she would do my prep work for me.
Well, when I retired and started travelling with my
husband, Tamara was there, willing and very capable to
take care of my wonderful customers. I felt a lot more
at ease leaving my longterm customers (many of whom
I love and am still friends with), knowing that Tamara
was there to see to their needs. Tamara stayed in the
same salon, renting a space from the remaining partner
of Shannons Nail and Jessicas Esthetics Salon.
As time went on, Tamara wanted to have a space to
call her own to design and create her very own salon.
Once she found the perfect space, voila! Tamaras Nail
Salon came into existence. While in Canada, I fnally got
to see her very own space. Honestly, when I walked into
the salon, I started crying! I felt like my baby had grown
up and moved out of the house!

Shannon Rooney
Seriously Nails, Las Vegas

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COVER TECH CONTEST 2015

THE MASKED WOMAN WINS


If you want to overdose on brilliant photos of nails, take a look at this selection of images submitted
to our recent Cover Tech Contest. Winning cover tech Amanda Lenher took top honors with her
knock-out comic book-inspired nails. Our heartiest congratulations go to Lenher and all the other
fnalists. And a giant thank you goes out to everyone who entered this years competition.

Meet
the
Winner
Lenher
My inspiration for the photo was a set of comic
book nails I had done a few months before. For the
shoot I wanted to go more dramatic with the nails
and the design like a comic book, but also like
graffiti, says cover tech Amanda Lenher, who
works at Lifespa at Lifetime Fitness in Las Vegas.
I wanted the hair and makeup to blend with the
nails to tell a whole story.
The nails were sculpted on Crystal Nails forms
with Clear Builder Gel by Nubar. I used an e-file to
make cut-outs in the sides of the nails to give
them more of a sharp, edgy look, she says. The
base color was CND Shellac Cream Puff. The
artwork was done with AnGel Artist Gel Pots and
I used Crystal Nails Barbara Brush II for the detail
work. I also used accents of red Swarovski
crystals. In all, it took nearly six hours to complete.
I couldnt have created this image without the
help of some amazing people. They saw my vision
and made it come to life, she says. My dear
friend and model Chelsea Chandler organized the
makeup artist, Kasey Acuff, and the photographer,
John Childress. Ashley Monmaney and I worked
at the Lifespa together. I brought her on to do hair
so I could focus solely on the nails.
Log on to www.nailsmag.com/style
and click on galleries to see past
cover tech winners and entries.
THE
WINNER

142 |

NAILS MAGAZINE

JANUARY 2015

AMANDA LENHER
Las Vegas

1ST
RUNNERUP

2ND
RUNNERUP

ROCHELLE DINGMAN
San Jose, Calif.

ASHLEY GREGORY
Chicago

3RD
RUNNERUP

SHIORI DURHAM
Port Orchard, Wash.

JANUARY 2015

>>>

NAILS MAGAZINE

| 143

OTHER FINALISTS

KASUNDRA ANDERSON
Atlanta

PHOEBE DINGMAN

KIMBERLY HARR

JANA WARNKE

SAORI NOGAMI

San Jose, Calif.

Everett, Pa.

NOTEWORTHY ENTRIES

NAO KOIKE
Tokyo

Clarksville, Tenn

SARAH ELMAZ

SACHIKO ISHIDA

Melbourne, Australia

144 |

NAILS MAGAZINE

Tokyo

JANUARY 2015

Tokyo

VALERIE DUCHARME
Laval, Quebec, Canada

AYANO OKAZAWA
Kamagaya, Japan

KAITLIN JEANETTE SMITH


Garrettsville, Ohio

KASUMI ISHII
Tokyo

KUMIKO TAKAHASHI

MAKIKO YUDA

Tokyo

Tokyo

CHRISTINE ESSELINK

SARAH PETERSEN

Grand Forks, British Columbia, Canada

Rolla, Mo

KIMBERLY HARR

AMANDA LENHER

Everett, Pa.

Las Vegas

JANUARY 2015

NAILS MAGAZINE

| 145

Show [Us] Your


Manicure Tables

I started designing my new nail


table about six months before I had
it built. I used to use a sofa table
I found at a local furniture store
because it was narrow enough so
the distance between my clients
Scherer
and me would be short. It was
perfect and cute, but with all the nail art supplies I
use on one set, I was running out of room. I needed
something bigger, but I didnt need a table with a vent
system because I had already made a homemade
vacuum system that worked great. Taking inspiration
from nail desks that were on the market, I designed my
own. I worked with a local cabinet-making company
to design the top. Although they had no idea how
imperative some features were to the design, they
were awesome to work with and made a beautiful top
for my new desk! The legs are Alex drawer systems
from Ikea. I absolutely love my new nail desk. My
clients love all the room it gives us, and I love all the
room it gives me to have endless nail art supplies
out for various nail designs. Ive been using my desk
now for just about a year, and some days, when the
art supplies cover my desk, I wonder how I ever used
anything smaller.
Talia Scherer, Sculpted Gel Nails by Talia,
Lethbridge, Alberta, Canada

I just recently purchased a Kenmark nail table with


dual side working stations and a ventilation system.
Its color is green marble with silver hardware, and
it has maximum storage space with locks and
keys. Ive owned two nail desks so far, and this will
surely be my last. I love this nail station! It not only
Jenkins
increases productivity, but it also expands my work
area, allowing me to work on multiple projects.
Eva Jenkins, Extraordinary Nails by Eva, Bellevue, Neb.

146 |

NAILS MAGAZINE

JANUARY 2015

We asked nail techs to share their


favorite nail tables and desks.
Heres a look at the creative,
clever, and varied surfaces where
manicure magic is made.

My nail table is the Malm desk,


purchased from Ikea. Ive had it
for about a year and I love it. Its
the perfect width space between
me and my clients. It also has a
removable glass top in case I want to
Jarvis
place some nail pictures under there
for inspiration. The chairs are also from Ikea.
Desreen Jarvis, Nails by Desreen, Brooklyn, N.Y.

Clark

Ive had an inexpensive table from Ikea


for two months. I believe I paid $20 for
it. I own three and love them. I like that
they can be stored out of sight when
they arent in use.
Crystal Clark, Nail Yeah, Raleigh, N.C.

My manicure table is actually a desk with a


smoky glass top. I have had it about three
months, and I like it because it has a space
below to hold my UV light and its big enough
to leave my three-in-one fan on top and not look
cluttered. Im a sort of neat freak Im fortunate
Heavner
enough to have ample space to store all products
away in closets. I just use a tray and go collect everything I need to
do the nails with and bring it to the desk and start the job.
Denise Heavner, Bold and Beautiful Nails , Jefferson, Ohio

My nail table is an extension of me and my art. Ive


never liked the average nail table. I wanted a frm
foundation to work on, so I went on a hunt for the
perfect table. What I found was a desk made by
Ashley to replicate an antique kidney desk. With
a few modifcations and a specially cut glass top, I
Chitwood
found my gem and nail desk of 10 years. I love the
curves and antique charm. Im lucky to have found my perfect table; it
makes all the diference in my nail business.
>>>
Veeah Chitwood, The Salon by Veeahs World, St. James, Mo.
JANUARY 2015

NAILS MAGAZINE

| 147

I found my nail desk at Big Lots.


As soon as I saw it, I knew it was
perfect. One of the problems that
happens quite often is that my
friends/clients show up with a
dead cell phone or a phone on low
Lopez
battery. This desk features two USB
ports for them to charge any device they have with
them, as well as their phone. Its convenient for me
because I can work in peace while they stay busy on
their phone. Ive had it almost a year and I wouldnt
change it one bit. This desk was clearly made to cater
to todays generation. It truly is the ideal desk for me.
Linda Lopez, San Antonio, Texas

I had my desk built to my


ergonomic needs, and had it
made wider and slightly deeper
than the standard so I can sit
on a yoga ball for my chair.
Also, I was able to customize
Salacci
the storage: I have fve drawers
and three shelves. The bottom drawers are
deeper to hold bottles, and they are all lined
with stainless steel for sanitation, comparable
to hospital-grade drawers. Of course, I have
always wanted to put my clients in a throne, so I
designed the chair to the height of the table with
a tall back to make them feel like royalty!
Terri Silacci, Nail Candy Lounge, Monterey, Calif.

148 |

NAILS MAGAZINE

JANUARY 2015

We dont have professional manicure


tables. We couldnt fnd any that looked
exactly right with our casual, beachy
decor. We use desks from Ikea with a
bluish green sea glass-looking glass top
and simple white legs. They cost $50
Oropez
each and work great! The glass top is
easy on polish spills, too. This headshot is of my daughter,
who is also our manager, Lasette Oropez.
Pamela Reeder, Beachy Toes, Solana Beach, Calif.

My sister Jennifer and I have been using our nail tables for
fve years now and absolutely love them! Our father custommade our tables to give the spa a more country-cozy look
to go along with the whole vibe of our location and to tie in
the outside country rustic feel with the inside. The nail tables
are the perfect size and allow us to perform a great manicure
Sciarrinos
service without feeling constricted. We wanted our clients to
be completely relaxed while getting a manicure, and I think we achieved that.
Not only do we love the way our tables turned out, our clients love it as well!
Jennifer and JoAnna Sciarrino, Derma Glow Spa & Boutique, North Salem, N.Y.

Lucas

For the past fve years, Ive used a


vintage, wooden desk that was given to
me by my mother. Its the perfect size
and comfortably fts all of my supplies. I
was able to customize it to better ft my
liking, and over time it has turned into
the perfect manicure table for me.
Janel Lucas, Cleveland

I had my table custom made in 1998, and I had the laminate


resurfaced in 2010 when I remodeled my salon. My table is a
bit higher than conventional nail tables that are on the market,
which I love because it allows me to sit comfortably all day. I
use a saddle stool and my back and neck do not ache after an
eight-plus-hour day. I had the table designed for use with an
Heinl
air purifying system. Using the vent really cuts down on the
fling dust and eliminates the smell of acrylic liquids. The base of the air purifying
system fts under the right side of my table. I love the amount of space my table
has. I have all the items I use right next to me and still have plenty of room to work.
The shelves hold my towels, UV light, LED light, and my e-fle. I dont have to take
up tabletop space to store these items, but have everything easily accessible. The
functionality of my table allows me to work easily and efciently all day long.
Tina Heinl, A Perfect Ten, Eugene, Ore.
JANUARY 2015

NAILS MAGAZINE

| 149

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Like many nail professionals, I fell into the salon life
while on my way somewhere else, never expecting to fall in
love with the industry, the people, and my clients. Its been
more than 30 years and I still love it, but its taken some
unexpected turns and revealed some major vulnerabilities
in my original plan.
Doing nails was the perfect, fexible career to pursue
while going to college. It was a natural ft and by the time I
was 18, I had opened my own salon. Before long, I was all-in
competing, working in education, traveling, and writing.
I fnished undergraduate degrees in accounting and business management, but they soon became supporting acts
to the beauty industry rather than destinations in a career.
The nail business was good to me and when I wasnt
working, I was running marathons, surfng, gardening,
target shooting, and cooking.

150 |

NAILS MAGAZINE

JANUARY 2015

It was all a fantastic whirlwind of travel punctuated by


periods of recuperation while catching up on client visits.
I know that you get it. We burn the candle at both ends.
We live big and dont ever want it to end or to say no to
clientsuntil.
That until came when I became ill so ill that I
couldnt do much of what I enjoyed. In the beginning, and
for several years, I was able to hide my illness from the
outside world, but eventually I had to make big changes or
it was all going to fall apart.
Looking back, I should have structured my business life
differently from the beginning. Had I spent more time planning and less time thinking it would never happen to me,
things would have been different. I almost didnt agree to
write this. My ego still wants to think I can tough anything
out and the usual rules dont apply. But my heart and mind

>>>

March 21- 23

McCormick Place | Chicago

Photography: Luis Alvarez for Aquage; Hair: Ann Bray for Aquage
Make-up: Wanda Alvarez for Aquage; Fashion Stylist: Patric Chauvez
Americas Beauty Show is a registered trademark of Cosmetologists Chicago.

AmericasBeautyShow.com | 800.648.2505

I visited the canals of Brugge, Belgium


while traveling as an educator in 2007.

with reckless abandon. This clotting


factor explained the history of blood
clots that had been blamed on frequent
fying. None of this explained my legs
that resembled a double in a zombie
movie. I had developed rampant neutrophilic activity due to a rare susbset of
rheumatoid arthritis called rheumatoid neutrophilic dermatosis, as well
as erythromelalgia. Until today, most
people didnt know this. No cure exists
for any of them. My immune system is
working against me. This four-pack of
rare diseases would mean a course of
drugs, including chemotherapy agents,
for the rest of my life or until a cure is
found. I must forever be hyper-vigilant
about getting hurt no more windsurfng or marathons. Flying is a high
risk activity for blood clots no more
routine air travel. Sitting for prolonged
periods, due to blood clots, was out as
well no more long client hours.

HANDLING CLIENTS

Here I am manning my workstation in 2006.

know that I owe it to other passionate


nail professionals to share my missteps
as well as what worked.

MY DIAGNOSIS
My body turned against itself. Month
after month, the fesh on my feet and
legs disappeared and was replaced with
wounds that traveled to the bone in
places. I was in pain and spent a good
amount of time carefully dressing and
wrapping them so I could work. The
doctors had no idea how to help, and
after dozens of tests and biopsies, I
was sent to Johns Hopkins Hospital in
Baltimore. I already knew that I was
born with a genetic issue called vascular
ehlers danlos, as well as juvenile rheumatoid arthritis. What I didnt know is
that I carry a genetic mutation for factor
V Leiden, which caused my blood to clot

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NAILS MAGAZINE

Because of my travel schedule, it was


easy to slip out of state for treatment
without explanation. Only a few clients
knew. Its really hard to break news like
that and it was easier not to talk about
it. Keeping the line between my work
and private life gave me time to fgure
out what I wanted. At that point, clients
didnt need to know. I was able to fulfll
all my duties in the salon.
When the treatment schedule started
to include the chemotherapy agents,
I was able to schedule around it. I
would take injections and an experimental cocktail on Saturday mornings
and for several days be quite ill, but by
Wednesday I was able to be back in the
salon. Easy all clients were scheduled Wednesday through Friday. I got
the idea from friends who had cancer
and took weekend treatments so as not
to lose their job. Flying was ill advised,
so I had to resign from my position as
an international educator. Writing had
flled more and more time, so it was a
smooth transition. It was more important than ever to have an income. My
expenses had just gone way up and
there was a lot of uncertainty.
I didnt want to stop seeing clients but
I also wasnt ready for full disclosure. As
I continued mentoring local nail techni-

JANUARY 2015

cians, I was able to match some clients


with suitable replacements should I
close the salon. But I didnt want to let
go of the salon yet.
I scoured the Internet to fnd examples similar to my situation but found
few. I was also concerned about what
kind of long-term income I would have.
By design, and a poor one at that, I had
worked behind the table for too many
years without relinquishing some of the
duties. Eventually, we all need to take
a sick day, or a bunch of sick days. No
matter how strong or resilient we think
we are, operating without backup is a
poor plan.

A CROSSROADS
I consulted with a disability specialist
who made it clear that I needed to maximize my earnings for the 10 years prior
to quitting work. Tapering off slowly
until I couldnt earn was a really bad
plan. This put me in a tight position with
the salon. Her advice: Close the salon
and go to work for another salon while
simultaneously getting a part-time job
in a feld that wouldnt leave me sitting
for hours and would give me a reliable
income. Diversify my income earning.
Protect my future Social Security benefts. Stay well enough for a cure, if one
comes along.

DISCLOSURE
The biggest mistake I made was in
disclosing my illness. I assumed I knew
how each of my clients would react.
Some of my clients had followed me for
decades. When it came time to drastically reduce my hours, I started to tell
my long-time clients frst. There was
an afternoon when I told a client who
had been coming for almost 25 years.
I just knew that she would be one of
my rocks. We had been friends since
before the salon days and spent time
together outside the salon. Her reaction was fat, nothing, not a word. On
her return visit, she told me that she
had gone home and Googled what I had
told her and she couldnt sit in front of
me knowing that most vascular ehlers
danlos sufferers die from a major
rupture by age 48 or that none of this
could be cured. I never saw her again.
It was too late. Google isnt my doctor

A FEW WORDS OF ADVICE


> Develop contingency plans before you need them. Ask yourself what you
would do if you needed to be away from your position at the salon for an
extended time. Do you have a trusted team to carry out all duties?
> Put together a contingency book. Include everything. Your family or secondin-charge can use this to carry on should something happen to you. Create
lists of vendors, accounts, passwords, or anything else they would need to
keep the doors open. The smaller your operation, the more important this is.
If you are a single booth renter, this may include a list of clients and phone
numbers as well as trusted technicians for referrals in an emergency.

I wrote Misneach meaning courage


or hope in Old Gaelic on my ankle in
henna to remind me not to give up.

> Be very careful about disclosing too much. Our clients come as much for the
experience as they do for the nails. It may be hard for them to sit across from
you knowing the situation. Once its out there, you cant take it back.
> Give yourself permission to feel whatever it is you feel. Nobody can be
positive or strong 24/7.
> Decide what is most important to YOU! Be brutally honest with yourself.
What can you do and what will truly feed your soul? If you can only do a few
clients a week and nails rock your world, fnd a way to make it happen.
and even though treatment was going
well, I had let the cat out of the bag
and it hurt my business. Looking back,
I should have waited or cut my hours
without explanation. People didnt
know what to say even though I was
doing well really well.

TRANSITIONING TO
PART-TIME TECHNICIAN
With a freshly reduced clientele, now
was as good a time as ever to take the
advice of the disability specialist. When
I wasnt working in the salon or writing,
I pursued fnding a local, part-time job,
doing accounting work and organizational consulting. After a string of blah
choices, I found myself at a landscaping
company a couple of days a week, doing
a mix of whatever needed to be done.
They were fexible and knew my situation from day one. That job would turn
out to be the magic piece that let me
continue to do nails. With an income in
place, I was free to reorganize the salon
into something that would work for
a while. I sold the line of private label
products I had developed to a friend
in the industry. My assistant was ready
to move on to another job and I didnt

replace her. I would be able to do nails,


mentor other nail techs, write, and have
some security. That was a couple of
years ago.
Im lucky to get sporadic calls for
celebrity treatments and take them as
I am able. Giving myself permission to
take it easy and not overpromise the
energy that I have has made it easier to
start the days when Im not sure I have
the energy to fnish. My clients have
had time for the shock to wear off. I
often run into old clients when out and
about, and they ask when Ill start to
take new clients again. Ive settled into
the outdoor beauty industry and gotten
used to being in town most of the time.
Modern technology allows me to keep
up with my fellow nail professionals
around the world.
Today, I manage the landscaping
company during the day, work in the
salon and coach others at night, and
write on the weekends as I recover
from treatments. Its a combination
I hope I can maintain comfortably
until retirement.
A longtime contributor to NAILS, Erin Snyder
Dixon is the owner of Extremities Spa Salon in
Newport News, Va.

The neutrophillic activity caused


gangrene on my leg.

My husband helped me dress and wrap


my wounds so I could go to work.

JANUARY 2015

NAILS MAGAZINE

| 153

Next Top Nail Artist


Goes to NYFW
Fla., as the frst runner-up in the
You know nail tech Lauren Wireman of Wildfowers Nails in Cape Coral,
the CND challenge that included
inaugural NAILS Next Top Nail Artist competition. One of her wins was
story from the Design Lab in New
a chance to work with the brand at Fashion Week. Wireman shares her
BY LAUREN WIREMAN
York City of what it was like to be a part of the CND A-Team for a few days.

I was so excited to be a part of Fashion Week and go to


New York City. I fgured I would show up, tour the Design
Lab, take a few pictures, and maybe they would let me do
something tedious like polish 20 sets of nails before one
of the seasoned girls stepped in to do the artwork. (For
the record, I would have been perfectly content with that.)
Before my trip I ran into Jan Arnold at Premiere
Orlando and she asked if I would like to do her nails. I
agreed without hesitation, feeling honored and a little bit
shocked, and then super excited. When it comes to art
and design, I feel like Jan gets me and I get her.
About a week before my trip I was given a schedule that
outlined when I was to be in the Design Lab and what
fashion shows I got to help out at, etc. It was spaced out,
and there was a lot of free time. I dont do well with idle
time, so I was secretly hoping I would be asked to come
in and help out on the other days, even if it was just to do
boring stuff. A couple of days later, I was asked to be part
of their A-team for the week and work full-time in the
Design Lab. Of course I said Yes! and packed my bags.

Shelena Robinson
did Jans rebalance
before I started y
ar or nails.
a

Friday, Septe ber 5, 2014


My frst stop upon arriving to New York was on the third
foor in the media room. The other CND techs seemed
genuinely excited to have me there. I arrived in the Design
Lab ready to do Jans nails. Jan was so thrilled to have
me there and we shared a very frenzied moment of design
concepts, gasps, shrills, photos, sketches, and plans.
I had designed about fve looks for her nails and one of
the looks was a very anatomical skeleton set including the
spine, ribcage, and skull. She saw it and said, That is so
Libertine! While Shelena Robinson prepped Jans nails,
Jan asked if I would quickly make a skull nail so they
could take it to Libertine. I sat down at a table and used
CND products and tools from the other ladies in the lab to
quickly make a skull with a moving jaw and a gold tooth. It
wasnt my best work, but before I could take a breath, the
girls grabbed it and took it to Libertine with several other
nails they had designed for his line.
After that, I started on Jans nails. We had such a great
time and talked about so many things. I love hearing her tell
the story about how CND began and I love when she talks
about her dad. A couple hours into Jans nails, the ladies
returned from Libertine with exciting news: my skull nail
was among the nails chosen for the show. Everyone started
congratulating me. I looked at Jan and said, I have a feeling
I have no idea the magnitude of what just happened. After
fnishing Jans nails, I was told I needed to make 22 skulls in
about two days.

I wore the Go-Pro ca


hile
working on Jan Arnolds nails. They
took a total of 10 hours to co plete.
154 |

NAILS MAGAZINE

JANUARY 2015

continuedd on page 160


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11155

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go online to www.nailsmag.com/ff.

Fif #

Advertiser

ADI-American Dawn ......................................................................169

11267

J & A USA ...........................................................................................169

11212

Aerovex Systems.............................................................................. 123

11109

Jessica Cosmetics ...............................................................................91

11221

AIKO USA.............................................................................................99

11244

KAGA Nail .................................................................................125, 169

11261

AllureNailSupply.com ............................................................ 178-179

11292

Kiara Sky .........................................................................................32-33

Americas Beauty Show .................................................................. 151

11237

La Palm Products ..............................................................................107

11185

Page

Antoine de Paris ...............................................................................159


Artistic Nail Design ....................................................................26-27
Associated Nail Professionals.......................................................141

11169

AYC Group..........................................................................................186

11265

Belava ................................................................................................... 133

11187

Bio Sculpture Gel ................................................................................98

11287

Bodipure, Inc. ...................................................................................... 48

11298

Cacee Inc. ...........................................................................................139

11119

Page

11140

LeChat ...................................................................................................115

11183

Lexor Intl..............................................................................................183

11211

Light Elegance .................................................................................... 117

11132

Litebox Electronics Development ......................................188-189

11304

Luraco Technologies Inc...................................................................49


Morgan Taylor ...............................................................................20-21

11308

Nail Superstore, The ........................................................................184

China Glaze ..........................................................................................43

11279

Nail Tech Supply ............................................................................... 135

CND .............................................4-5, 8-9, 16-17, 24-25, 30-31, C3

11274

Nano Nails .........................................................................................169

11117

Cory Labs Inc. ....................................................................................182

11135

NSI - Nails Systems International..............................................103

11102

Cuccio .................................................................................... 36-37, 129

11231

Dashing Diva........................................................................................87

11101

Orly International ........................................................................... C2-1

11252

Diamond Cosmetics .......................................................................169

11214

Orly International ..........................................................................18-19

11266

Dollar Nail Art ...................................................................................169

11168

Orly International ................................................................................41

11262

Dr. Gs ...................................................................................................126

11256

Pedi-Licious LLC ...............................................................................169

11197

Duri Cosmetics ...................................................................................63

11268

Premier Nail Source ............................. 172-173, 174-175, 176-177

11276

Duri Treatments ..................................................................................62

11270

Eco Jet and Liners............................................................................. 187

11104

Seche ..................................................................................................... 131

11131

Entity Beauty Inc.................................................................................111

11199

Shopsaloncity.com...........................................................................185

11110

EZ Flow ................................................................................................. 113

11166

Star Nail Products .............................................................................181

11240

Famous Names ............................................................................61, 121

11303

Star Tools...............................................................................................89

11116

Gel II ...............................................................................................34-35

11136

SuperNail............................................................................................. 137

11295

Gelaze ....................................................................................................95

11144

Timeless by Pevonia ........................................................................ 122

11258

Tweezerman International ............................................................ 127

Gulfstream Plastics.......................................................................... 167

11161

Venique..................................................................................................93

Hand and Nail Harmony ................................................................109

11128

Vetro ................................................................................................28-29

ibd ......................................................................................... 10-11, 22-23

11307

Whale Spa ..........................................................................................180

ISSE Long Beach ............................................................................... 155

11260

Young Nails ..................................... 12-13, 14-15, 51, 53, 55, 57, 59

Gelish ............................................................................6-7, 45, 97, 105


11186
11122

OPI Products ................................................2-3, 39, 65-84, 47, C4

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

156 |

NAILS MAGAZINE

JANUARY 2015

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working
Another great shot
hele Huynh ,
backstage with Mic
avis.
Jan , and Heather

Saturday, Septe ber 6, 2014 Monday, Septe ber 8, 2014


I decided to get an early start the next day. I came into
the Design Lab and it was completely empty. The sun
streamed in because of the wall of windows that ran the
length of the penthouse; it was almost heavenly. I made
myself at home at my nail station, which was a little bit
away from everyone else. I almost had my own private
room, which I liked because I wouldnt be distracted. I
spent four hours making my skull and perfecting it.
Heather Davis let me use her molding compound to
create a mold. It worked brilliantly, and I spent the next 12
hours cranking out skulls. Every couple of hours Kristina
Estabrooks and Roxanne Valinoti would come check on
me. They were always there to bounce ideas off and help
me when I got stuck or couldnt fnd something. They kept
everything running smoothly. After completing 22 skulls,
Jan requested I make some ribcage nails. I made four
special ribcage nails then left for the show.
Backstage, they gave me a tool belt and Amanda
Fontanarrosa became my mentor. She has done more
than 20 Fashion Weeks in various places around the world
so I knew I was in good hands. Basically you have to fnd
your model in the midst of complete and utter chaos; then
remove whatever the model has on her nails. We would
have to squat down under the hairstylist and makeup
artist and try not to get stepped on while we worked. We
prepared the nails, and then ft and pressed on the nail
tips. It wasnt rocket science, but the atmosphere made
the job stressful. I did two or three models with Amanda
and was on my own after that.
The most overwhelming moment happened when the
models went to line up and get dressed. It was a long room
with racks of clothes going all the way down the side wall.
There were posters with the models names and pictures
of the clothes they would be wearing. It was very wellorganized, making it easy to fnd my model and put the
fnishing touches on the nails.
I looked around and just observed what was
happening. Almost every model with skulls on her nails
was in front of a camera moving the jaws of the skulls
and modeling them. For the frst time I was on the other
side of my nail art. I was so overwhelmed it brought
tears to my eyes. In eight short minutes it was over. The
models came back in a frenzy and ripped the nails off
before running to the next show. We walked around
the backstage area scanning the models and the foor
looking for the nails we had so tirelessly created so CND
can put them into archives at their headquarters.

160 |

NAILS MAGAZINE

JANUARY 2015

A anda
d F
Fonta
t narrosa
s was an
aweso e entor. Shes done ore than
20 Fashion Weeks around the world..

I sculpted 22 of these skulls


in two days for the Libertine
show. The jaws eve
ove!

Tuesday, Septe ber 9, 2014


I was surprised when I came in the next morning and
Kristina had a task for me. She said she was stuck on one
of the designs and wanted to see what I could come up
with. She left me there for fve minutes to sketch. I hesitantly
showed her, and she OKd the design. I got to work right
away. The set took me all day to do, but I was thrilled with
them. I started off with a white ribbed base then added some
of the elements on accent fngers, including plaid, gold chain,
and applique.
I had to leave to go to a VIP dinner with Jan and some
other amazing nail artists, but I promised the girls in the lab
that I would be back to pull an all-nighter. I fgured I had
come all this way to experience the Design Lab, I may as well
experience it to its fullest. I packed my pajamas and returned
after dinner. The girls presented me with a necklace that said
Queen and an earcuff. It really made me feel like I was part
of the team. We worked until 4:30 a.m.

I was so honored when the


C
irls gav
e this Queen
necklace. They reall
ade
e feel welco e.

One of our daily presents fro an was ice crea .


We also received fortune cookies and every day a bottle
of wine was sent up. We were well taken care of.

Wednesday, Septe ber 10, 2014


The last show was The Blonds. The atmosphere there was
much more loose and relaxed. We also had tons of space. I
only had two models to take care of that night. I was able
to meet and talk to the owner of Revlon and I was also
interviewed by MTV. The night went off without a hitch.
The next few days were especially exciting because we
started seeing pictures and videos popping up everywhere
on the Internet of the nails.
I think as nail artists we tend to become defensive of our
work. We are used to having someone critique our nails
after the top coat is on, and the person is stuck with them
for a couple weeks. In this atmosphere, you really have to
let your guard down and trust that you are surrounded
by some amazingly talented artists. By making yourself
vulnerable and allowing others to critique your work, its
only going to make it better. I personally struggled with that
because it was my frst time in that type of atmosphere. If
I ever get the opportunity to go back, I will be way more
open to critiquing and not just plow through the sets.
The experience exceeded my expectations. I really did
expect to be polishing nails a plain color in preparation and
couldnt believe they actually put me to work. I really felt
like I was part of the team.

Heres y sassy
odel all dolled
up in her sacred
heart nails, ready to
walk the runway.

This Parisian
T
odel wore
nails that
spelled out
Libertine.
JANUARY 2015

NAILS MAGAZINE

| 161

{reader nail art}

Wakana Kuga
Prima Nail, Aichi, Japan

Tifany Torres
DInfnity Salon, Santa Maria, Calif.

Simone Gilbert
Urban Bliss Beauty, Melbourne, Australia
Instagram: @urbanblissbeauty

Cindy Felty
Custom Nails, Mountain City, Tenn.

Marina Iwakoshi
New York City
Instagram: @marina_nails_nyc

Charlene Cortez
Attitudes Salon, Lincoln, Calif.
Instagram: @nailsbycharlene

Sheera Gersh
Tempe, Ariz.

Alicia Palmer
Glitter and Glam Salon, Ford City, Pa.

Jennifer Champion
Arts Desire Nails, Victoria,
British Columbia, Canada

162 |

NAILS MAGAZINE

JANUARY 2015

Want to see your nail art here?


Just e-mail digital pictures of your art to Beth.Livesay@bobit.com; please include
your name, salon name, city, state, and phone number. Or, mail printed pictures or
the tips themselves to Beth Livesay, 3520 Challenger St.; Torrance, CA 90503. All
submitted nail art will also be considered for publication on www.nailsmag.com.

Shenitha Brown
Fingernail Crazy, Jackson, Ala.

Rhea Coral
Pentanails, Nazareth, Pa.
Instagram: @pentanails

Frances Pentland
Austin Springs Spa & Salon,
Johnson City, Tenn.
Instagram: @tnnailtech

Melissa Markham
Salon Evangelos, Orland Park, Ill.
Raquel Calixto
Imagic Nails, Sacramento, Calif.
Instagram: @adorable_nailz

Audrey Jeferson
Got Nails Nailtique, Houston
Instagram: @gotnailsbycoco

Tia Lonsome
Plush Nailz, Lauderhill, Fla.

Regina Sanders
Beauty Brands, St. Louis
Instagram: @klassynails

Natasha Atashband
Polish Nails and Wax, Overland Park, Kan.

JANUARY 2015

NAILS MAGAZINE

| 163

{product spotlight}
Simply Super Shine from En Vogue enables
nail techs to speed up service time with
its unique fow properties. This product is
fexible and durable and ofers great adhesion
ideal for tips, overlay, and flls.
www.nailsmag.com/ff/11317

So Gel introduces its new Natural


Color Line collection of colored
gels. The set includes Stone, Sand,
Peach, Tan, Brown, and Tulip.
www.nailsmag.com/ff/11318

Experience a touch of Sweden with


Nordic Cares Swedish Extracts collection
featuring a formula that blends together
moisturizing vitamins and marine-based
botanicals to revitalize and condition skin.
The set includes foot care cream, hand
cream, skin conditioner, mineral mask, sea
salt scrub, and bath crystals.
www.nailsmag.com/ff/11319

Gelish is serving up an arctic storm


flled with cool, shimmery colors that
are fearless and bold. The Big Chill
2014 collection ofers style-defning
picks from a twist on a classic white
to a seductive burgundy with subtle
shimmers. With six rich shades and
the long-lasting, chip-free formula,
nails will be ready to show of through
any type of weather.
www.nailsmag.com/ff/11320

164 |

NAILS MAGAZINE

JANUARY 2015

OPIs Infnite Shine Gel Efects Lacquer System ofers rich color,
intense shine, and lasting wear without the need for LED light-curing
or soak-of removal. Available in 30 shades (plus Primer base and
Gloss top coat), Infnite Shine is a three-step system that leaves
nails colorful and shiny for up to 10 days. Primer prevents staining
and increases durability, followed by two coats of color. Finish with
Infnite Shine Gloss, which features a state-of-the-art gel polymer
formula that cures in natural light. Remove product with Expert
Touch Nail Lacquer Remover, no soaking required. Infnite Shine
products feature OPIs ProWide Brush for ultimate application.
www.nailsmag.com/ff/11321

Rejuvenail Fortifying Nail & Cuticle Treatment


from Dermelect, is an anti-aging nail cream that
utilizes peptides, hyaluronic acid, Shea butter,
and vitamins. It works to strengthen nails and
restore vital moisture and nutrients to ragged
cuticles.
www.nailsmag.com/ff/11322

Shine bright like a diamond and raise the


fashion stakes with Essies set of multidimensional top coats: Luxefects 2014
collection. With one simple stroke, take
your manicure from basic to breathtaking.
Rock at the Top is a top coat that creates
glitter gold talons that elevate your style
and rocket you to fashion fame.
www.nailsmag.com/ff/11323

Cozy up to the wintertime shades from the Incoco


Holiday Cheer collection. Celebrate the season in
style with twelve new bright and festive nail polish
appliqus. From a chic evergreen duochrome to a
gorgeous gingham design in gold and red, the set has a
look for every occasion.
www.nailsmag.com/ff/11324

JANUARY 2015

NAILS MAGAZINE

| 165

>>>

{product spotlight}
Medicools Pro Power 20K is the ultimate
portable solution to electric flling, ofering the
smallest hand piece. The rechargeable mobile
unit has up to 10 hours of battery operating life
and will clip onto a belt for easy transportation
around the salon. It can be used for both
manicures and pedicures.
www.nailsmag.com/ff/11325

Holiday cheer is overfowing at Light Elegance


and the brand has managed to capture it in
bottles and jars. The all-new Light Elegance
Home for the Holidays collection is available
in UV Color Gel or easy-of P+ Gel-Polish.
Whatever formulation clients prefer, theyll be
sure to add a little dazzle to their holiday travel
while they wear Trolley for Two, Sleigh Ride,
Fast Lane, Up, Up & Away, Luxury Liner, and
Ride the Rails.
www.nailsmag.com/ff/11326

Void Beauty is an eco-perfected, cruelty-free,


and vegan-friendly line of nail polishes. The
collection was inspired by the founder, Patrice
Andersons, love for manicures, pedicures,
and all things organic.
www.nailsmag.com/ff/11327

166 |

NAILS MAGAZINE

Dazzle Dry introduces its Oh To Be Royal set.


From classic to modern, this winter collection
of decadent shimmers and captivating
creams is ft for a queen. Dazzle Drys formula
features a fve-minute dry time plus longwear durability.
www.nailsmag.com/ff/11328

Get a glossy shine in seconds with Flowerys


Texas 2-Step nail prep tool. The red side
lightly bufs and the white side bufs to the
perfect shine.
www.nailsmag.com/ff/11331

KBShimmer ofers its unique line of nail


polishes, bath bombs, handcrafted coldprocess soap, sugar scrubs, and other body
treats to salons at wholesale pricing featuring
a low opening order minimum of $150 and a
$75 reorder minimum.
www.nailsmag.com/ff/11332
Remove soak-of gels and nail polish quickly
and easily with Akzntz Professionals
Enviro Soak & Remove. The product is
formulated with nourishing essential oils
and is designed to be a non-drying, gentle,
and efective remover.
www.nailsmag.com/ff/11329

Posh AHA Cuticle Care contains a unique


blend of alpha hydroxy acids and botanicals
specially formulated to exfoliate and hydrate
problem areas including cuticles, elbows, feet,
and other dry skin areas.
www.nailsmag.com/ff/11333

China Glaze introduces the next wave of nail


designs made easy with its new Fan Manicure
Kits. The set includes four China Glaze best
sellers, a fan brush, and easy-to-follow stepby-step instructions to create the trendy look.
www.nailsmag.com/ff/11330

JANUARY 2015

Refect upon the serenity of nature with


the dreamy CND Shellac Flora & Fauna
collection. The set includes six new shades in
Dandelion, Fragrant Freesia, Salon Run, Wild
Moss, Creekside, and Field Fox.
www.nailsmag.com/ff/11334

The Valentino Body Pure Generation II is a


fashionable solution to harmful dust and
odors. This three-in-one system features a
sleek and ergonomically friendly design that
captures dust and odors at the source. It can
be used as an armrest, and it can be used as
a nail polish dryer. The product uses highquality polysorb carbon media flters treated
with an anti-microbial, along with a powerful
and adjustable fan.
www.nailsmag.com/ff/11338

>>>

Cotinuum Pedicure Spas Pedicute is compact


and lightweight, perfect for performing a
pedicure just about anywhere. Genuine wood
decorates a solid steel frame and the product
is now available in two colors including the
original cherry and dark stain.
www.nailsmag.com/ff/11335

Mia Secrets Portable LED nail light in pink


features a 45-second curing timer. The
compact light saves energy, is easy to carry,
and turns of automatically.
www.nailsmag.com/ff/11336

Qosmedix releases two TSA-compliant,


travel-sized bottle sets containing clear empty
cosmetics packaging containers, all under
3.4 oz. The Five-Piece Travel Set includes one
lotion pump bottle, two spray bottles, and
two fip top bottles. The 10-Piece Travel Set
includes one lotion pump bottle, one fip top
bottle, one spray bottle, two twist cap bottles,
two jars, one funnel, one dropper, and one
spatula. Both sets are packaged in a reusable
clear zipper bag with a hang tab, making them
ideal for retail.
www.nailsmag.com/ff/11337
www.nailsmag.com/fifi/11186
JANUARY 2015 | NAILS MAGAZINE

| 167

{ product spotlight}

Antione de Paris Surgical Stainless Steel


Pedicure Nail Cutters can cut through tough
toenails. The slant cutting blade is unique
and will give you the right angle on your
clients nails.
www.nailsmag.com/ff/11339

Bodipuires Purissima is a professional foot


care treatment created to provide relaxation
and promote well-being. The treatment is
fortifed with plant extracts and essential oils
to help improve blood circulation and relieve
chronic stress and exhaustion.
www.nailsmag.com/ff/11342

Dress your nails with an alluring personality


by donning Morgan Taylors Midnight
Masquerade Winter 2014 color collection.
The set features six new shades inspired by the
mystique of an after-hours afair. Lavish hues
of burgundy, natural cream, and everything in
between make up the glamorous palette.
www.nailsmag.com/ff/11345

Gehwols Lipidro Cream balances the lipids


and moisture of dry skin.
www.nailsmag.com/ff/11346

Footlogix announces a new fragrance for the


Footlogix Massage Formula. The product
will now include a light mix of eucalyptus,
spearmint, rosemary, and peppermint extracts
that will act as restorative and refreshing
agents when applied to the feet.
www.nailsmag.com/ff/11340

Cuccio Colour introduces its


frst foor retail free-standing
display to support the
increase in retail presence
for the brand in professional
salons. The ten-shelf design
holds 12 colors per shelf and
eight deep. The display is
made of PVC material with
a silver veneer overlay for a
sleek and convenient way
for salons to showcase the
wide variety of color the
brand ofers.
www.nailsmag.com/ff/11341

168 |

NAILS MAGAZINE

Duri Cosmetics A Perfect Match collection


contains ten beautiful and delicate colors
ready to be loved by even the most demanding
of brides.
www.nailsmag.com/ff/11343

Pretty Please Nail Polish lets customers


customize and create their own nail polish.
In three simple steps, users are able to make
their own nail polish personal. Simply visit
the companys website, pick a shade from a
selection of 25, and craft a name.
www.nailsmag.com/ff/11344

JANUARY 2015

From glittery texture to satin elegance,


Veniques Romantic collection includes
six shades that create whimsical charm.
Whether its the magic of a frst date or the
golden glow of an anniversary, the set is the
perfect accessory for your fairytale romance.
www.nailsmag.com/ff/11347

Genas Peach Parafn is fresh and fruity, and


creates a therapeutic heat barrier for the skin
to help relax and rejuvenate. The deep skinconditioning formula locks in moisture and is
enriched with Vitamin E and peach oil.
www.nailsmag.com/ff/11348

MarketPlace

the smartphone manicure


A wearable touchscreen stylus that applies
and looks like a nail enhancement.

Amazingly accurate for all


your smartphone needs.

A tmeless classic revamped afer a decade


of solid performance, the all-new Episode
LXP has an updated pedicure design with
crisp contemporary lines, an elegant chrome
faucet and convenient foldable arm trays.

www.nano-nails.com

888.661.4005
www.jausainc.com

www.nailsmag.com/fifi/11274

www.nailsmag.com/fifi/11267

Pedi-Flop Sandals
by Pedi-Licious!

Cured by UV or Led
Easy soak of in
5 minutes
Wearing long time
Diamond gloss
No need base and top coat
Private label service available

Introducing Pedi-Licious Sandal-Flops! A dual


purpose wear, four prong toe separating fip-fop,
health consciously designed with an arch for
support! Great for saving time during pedicures!
Just polish and Go! Perfect for everyday wear!
Color: Black/White, S-XL
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more info:kaganail@kaganail.com
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premise@mypedi-licious.com
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You

Like to Advertise
In The Marketplace?

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PLEASE CONTACT:
Mary Baughman - East Coast
310.533.2412
mary.baughman@bobit.com
Shannon Rahn - West/Canada
310.533.2434
shannon.rahn@bobit.com

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503


310/533-2400 www.nailsmag.com
salonproducts@americandawn.com | 800 627 5839

www.nailsmag.com/fifi/11155

get the look

r
These items inspired by ou
ts meow.
January issue are the ca

This bejeweled mask will dress up any look.


www.opensky.com

$44

Record your work in action like Lauren Wireman


did (p. 154) with the help of a GoPro camcorder.
www.target.com

$199

If youre not a master like the League of


Lacquer (p. 50), Etsy has you covered.
www.etsy.com/shop/paipurnails

$4

We love how Jennifer and


JoAnna Sciarrino hung an apron
on a wire dress form (p. 149).
www.lakesidecollection.com

$19.95
Serve up gourmet hot chocolate
with all the fxings along with a
hot chocolate pedicure (p. 90).
www.williams-sonoma.com
com

$35

Big on animal print? Take inspiration


from Talia Scherers nail space (p. 146)
and devote a whole wall to the design
youre wild about.
www.stevesblindsandwallpaper.com

$24
170 |

NAILS MAGAZINE

JANUARY 2015

Save
the
Date
Sunday, January 25, 2015
Who Will Be

next

top nail artist

Sponsored by

Join NAILS Magazine, CND, and all of our weekly sponsors


as we crown this years Next Top Nail Artist.

Danielle

Lavette

Lexi

One of these ladies will be named NAILS Next Top Nail Artist 2014.
Join us at Caf Sevilla in Long Beach, CA from 6:30-8:30 p.m. on Sunday, January 25, 2015,
as we announce the winner and celebrate all of our contestants and sponsors.
More details will be announced on our website:

www.nailsmag.com/ntna2015party
SponSored by

TOLL FREE

1-800-727-1119

Phone:(813)931-3377 Fax:(813)961-7221

www.premiernailsource.com
Twist-Lock
Pump Bottle

Acetone Proof
Soaker Trays

D
O
L
L
A
R

$
T
O
R
E

A
B
R
A
S
I
V
E
S
T
I
P
S

T
O
O
L
S

N
A
I
L

Pink Glass File

Flex Tape

Gauze Wipes

Stork Scissors

$1.00

$1.00

Round Sable
Acrylic Brush
Flat Sable
Acrylic Brush

birchwood stick
scrub brush
hygienic file
3-way buffer

4 oz. $1.00

2-ct. $1.00

8 oz. $1.00

$1.00

Manicure Bowl

Crystal Stretch
Toe Rings

Onezees Toe Seps

Pink Slant
Tweezers

Nylon Gel Brush

$1.00 EACH

Mini Manicure Sticks Polish Display


Wheel

Mr. Pumice
Pumi Bars

100-ct. $1.00

$1.00

Rhinestones

Striping Tape

Striper Brush
OR Dotting Tool

$1.00 EACH

Pink or Black

NEW!

Ultimate or
Purple Pumi Bar

$1.00

$1.00

24-ct. $1.00

$1.00

$1.00

Mini Files
Black or Zebra

Professional Files
Black or Zebra

Hygienic Files
Black or Zebra

Natural Nail
Garnet Boards

Cuticle Eraser
Stone

20-ct. $2.95

20-ct. $4.95

20-ct. $5.95

50-ct.
$6.95

$0.59

$0.49 EACH
50-ct. $19.95

Yellow Manicure
Blocks

Pink Pedicure
Blocks

Slim Blocks

Arctic White
Blocks

Mini Arctic White


Blocks

Micro Arctic White


Blocks

ColoRS

50-ct. $1.00

$1.00

144-ct. $1.00

3-Way Buffer Files

3-Way Shiner
Blocks

Mini Orange Sani


Mini Buffng Blocks Blocks

$1.00 EACH

$0.49 EACH
10-ct. $4.50

126-pk. $4.95 1"x1"


Case/1512 $53.95*

Sanitizable Blocks
ORANGE MEDIUM/FINE

MED/FINE

100/180

240/240

10-pk. $2.50
Case/500 $99.95*

Professional Tips

500-ct. $6.95
50-ct. $1.95
SIZES 1-10

Tapered

Sterilizer Tray

ORANGE
100/180 or
WHITE FINE

Seconds!
Twist-Off
Nozzle!

Barbicide

$4.95

$7.95

Mushroom
Pump
Bottle

Stainless Steel
Pump
Bottles

Jumbo Ceramic
Dappen
Dish

30-pk. $2.00
10-pk. $1.50
Case/1000 $119.95* Case/1500 $89.95*

50-ct.
$39.95

Standard $0.95 EACH


50-ct. $44.95

Rectangular
Nail Forms

Double Spring
Cuticle Nipper

Toe Nail Clippers

Reusable
Nail Forms

500-ct. $2.49

5-ct. $2.95

Brush
Cleaner
Holder

16 oz. $5.50
64 oz. $17.50

FINE

BLUE FINE/SUPER FINE

10-pk. $2.00
Case/500 $89.95*

Jumbo $1 25-ct. $24.95

Spoon Pusher

Stainless
Cuticle
Pushers

Spoon Pusher / Pterygium Remover


2-Sided Straight Pusher

Chastity
Chasticide

Sterilizer
Jar

FINE

PURPLE MED/COARSE

10-pk. $1.50
Case/1000 $119.95*

Block
$0.85
EACH

Brush-On
Nail Glue
10 gm.
$1.95

$0.20 EACH
Box/250 $39.95

French
White

Half-Well

10-pk. $2.00
Case/500 $89.95*

Extra Strength
Bullet Glue Dries in

Half-Well
Clear

Square

FINE

10-pk. $1.50
Case/500 $69.95*

10-pk. $2.50
Case/500 $99.95*

Porcelain Dappen
Dish with Lid

$2.50

$0.79 EACH

Aluminum Handle
Acrylic Brush

French Manicure
Brush

Pure Kolinsky Acrylic


Brushes

BRUSH
STORES
INSIDE
HANDLE

$2.95

Brush
Cleaner
4 oz. $2.95
Gallon
$29.95*

Glass Dappen Dish

Practice Finger

Holds 8
Brushes

16 oz. $3.50
Gal. $12.95*

NON
STICK

$2.95
EACH

CURVED OR STRAIGHT

DOTTING TOOL
ON HANDLE

$4.95

$4.95

BUY 1
GET 1
FREE!

Practice
Hand

Practice Hand
with Platform

#8
#10
#12
#16
#18
#20

Straight Pusher / Cleaner

$5.95
$7.95
$9.95
$12.95
$14.95
$17.95

Acetone Resistant Clear Handles

Dust
Brush
Dust Masks

4 oz. or
8 oz.
6 oz.
$1.50

$2.95

$5.95

$1.00

$0.19

$0.35

TM

Latex Gloves
TM

E
N
H
A
N
C
E
M
E
N
T
S

Value Series Brushes

100% Pure
Acetone

TM

B
R
U
S
H
E
S

Sani-Kits

Want to be notified about our Weekly Hot Deals?


Sign up for e-mail notifications on our website.

$4.95
100-ct.

8 oz.
$3.95

Gels
Gel and
Gel Polish
Thinner
1 oz.
$11.95

Line Out

TM

Primer

Violet Acrylic
Liquid

Dehydrating
Anti-Fungal
Prep Spray

$2.95

TM

.25 oz.
$1.95

2 oz.
4 oz.
8 oz.
32 oz.
Gallon

Attraction
Liquid
8.1 oz.
$33.95
32 oz. SAVE
$59.95 24%

Attraction
Powders
1.4 oz.
$11.95
4.6 oz.
$32.95

Acrylic Powders
.75 oz. $2.95
2 oz. $4.95
4 oz. $9.95

$2.95
$4.95
$6.95
$19.95
$69.95

NEW!
48 oz.
$99.95

TM

$6.95
TM

Single Process
UV/LED
Gels

Resin

1 oz. $6.95
4 oz. $19.95
16 oz. $59.95

1 oz.
$3.95

100-ct. $4.95

$2.95

TM

Brush-On
Resin

TM

Ultra-Strong

Fabric
Strips
1"x36" 2-ct.

10 gm.
$1.95

Silk or Fiberglass

Acrygel Powders
1.6 oz.

Natural Nail
Dehydrant
1 oz.
$3.95

$2.95

TM

Split Second
Activator
Spray

8 oz.
$4.95

.5 oz.
BUY 2
GET 1
FREE!

$12.50

Starlite UV Gels

T3 Fibergels

Acrygels
1 oz.

1 oz.
$18.50

$24.95

1 oz.

$24.95

Stikr Resin

Kikr

.5 oz.
$10.95
1 oz.
$18.95

2 oz.
$18.95
8 oz.
$52.95

WE EXPORT
WORLDWIDE!

Glazed Glass
2 yds.
$5.60
12 yds.
$27.75

Extreme
Finish Glaze
.5 oz. $11.50

Extreme
Powders

Extreme
Glaze Dryer

Extreme
Glaze Sealer

Base Glaze
.5 oz. $11.50

1 oz. $12.25
4 oz. $32.75

6 oz.
$16.50 $14.85
SAVE 10%

.5 oz. $7.95

.25 oz.
$4.75

$9.95
Litle Diprs 10-ct.

Spray Activator

Stop-It Primer
Burn Soother

BUY 1
GET 1
FREE!

$9.95

4 oz. $36.95

#1 FOR QUALITY, SELECTION & VALUE


PHONE: 1-800-727-1119 WEBSITE: WWW.prE IErnaIlSourcE.co

X-Strength
Primer

No Lift
Primer
1.25 oz.
$5.95

.75 oz.
$11.95

SE HABLA
ESPAOL

* Prices in this ad valid January 1 through February, 2015. Certain items and case pricing may be subject to additional shipping costs. See website or call for details.

www.nailsmag.com/fifi/11268

TM

GUARANTEED
LOWEST PRICES!

Now accepting

WE BEAT

USA & CANADA

We also accept ACH/E-checks, wire transfers and these credit cards:

ALL COMPETITORS
ADVERTISED PRICES!

* Free shipping within the contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog.
Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties.

Stikr
Brush-On
Resin
8 grams
$5.40
SAVE 10%

Glaze 'N Go

Buy Extreme Glaze


Sealer 4 oz., Get
Extreme Glaze
Sealer .5 oz.

BUY 2
GET 1
FREE!

FREE!

BUY 2
GET 1
FREE!

.5 oz.
$13.50

$36.95
Premium
Table
Towels

Glaze 'N Go

4 oz.
$71.95

Nail and
Cosmetic
Pads
Thumb Tabs

50-ct. $6.95

240-ct.
$9.95

200-ct. $1.75

Diamond Drill Bits

Carbide Drill Bits

Sanding Bands

BUY 2
GET 1
FREE!

BUY 1
GET 1
FREE!

Mini Hot Towel


Steamer Kit

$3.95

Swedish Clover
Original
Ft File
$6.95
SAV E

Triple Cut
Tip Slicer

$2

10%

$17.95

Economy
Manicure Towels

Economy
Pedicure Towels

Ultrasonic Remover

$49.95

12" x 12"

12-ct. $5.95

11" x 40" 12-ct.

$2.95 PER PAIR

$49.95 INFA-LAB
Magic Touch
Liquid
Buy One Sani-Tablets
Styptic
100-ct.,

NEW!

$99.95 FREE!

$13.95

PNI12 The Bullet PNI25 Classic


$149.95
Electric File Kit
Electric File
Mani-Pro Razzberry
SAV E
$39.95
15,000 RPM

Mandrel

Black, White, or Pink

BUY 2 PAIR
GET 1 FREE!

SAV E

8 oz. $4.50

PEDICURE SOCKS

Get One
Sani-Cal
Callus
Remover

NEW!

21" x 225'
2" x 2"

Hydrating Body
Butter Washes

8 oz. $4.95

Everyday
Essentials
Table Paper

Cotton-Filled
Gauze Sponges

Lyte Ultra-Sheer
Body Butters

.5 oz.
$1.95

16 oz.

MT-20
Dust Collector

Beauty Pure

$49.95

$368.00

$50

See Complete
Selection Online

See Complete
Selection Online

$2.95 EACH

$4.95 EACH

100-ct. $2.95
1000-ct. $24.95

LED Mini Tunnel

UV Tunnel Lamp

9 Watt UV Bulb

THREE TIMER SETTINGS

WITH BUILT-IN TIMER


36 W

LONG-LASTING

$39.95

$2.50

3 BITS
6 bits,
3 sanding bands

$0.49

T-209 UV Sterilizer
HOT/COLD

$99.95

ADJ. SPEED AND 3 BITS

Hot Towel Cabinet

Nail Dryer

While
Supplies
Last

$49.95

DURABLE ACRYLIC
POLISH DISPLAYS
TABLE TOP DISPLAY
Holds 30 Bottles $19.95
Holds 60 Bottles $29.95
WALL MOUNTED
Holds 36 Bottles $19.95
Holds 90 Bottles $29.95

$69.95
TM

Treatments

.5 oz.
$1.00

.5 oz.
$1.00

4 oz. with
.5 oz.
$15.95

Holds All Popular Brands

100-ct. $1.95

.5 oz.
$5.95

.5 oz.
$3.95

Onezeez Toe Seps


Manicure Scrub
Brush $0.15 EACH

Box / 72-ct. $9.95

144-ct. $2.95
2880-ct. $59.95*

Softeez Toe Seps

Lacquers

Lacquers

.25 oz.
$1.00

.5 oz.
$2.95

$4.95

Cuticle
Oils

Original Thong

$0.10 a pair
1440 pair $99.95*

360 pair $59.95*

25 cups
$1.95

TM

Bubble
Bowl

Paraffn Warmer

$19.95

BUY 3
GET 1
FREE!*

Pumi Bar
Original

$0.75 ea.
24-ct. $12.95

Gallon

$2.95
.25 oz.
Blue Cross
Blossom
Floral
Cuticle
Oil

2.5 oz.
$5.50

1 oz.
$4.95

Pumice Sponges
$0.55
ea.

Heavy Duty 4-Way


Red Pedicure File

Box / 24-ct. $11.95

Peach Oil

BUY 3
GET 1
FREE!*

Cuticle
Softener

$6.95

Gallon

FUNG-OFF

.125 oz.
$2.50
.5 oz.
$7.50
Pedi-Stil Pedicure
Foot
& Leg
Rest
$19.95

$0.49 each
50-pk. $19.95

16 oz.

$29.95* $9.95*

STRIPER + POLISH PEN

Gallon

Gallon

$19.95*

$9.95*

BUY 3
GET 1
FREE!*

Blue Cross
Cuticle
Remover

$19.95

SALE!
.5 oz.
2.5 oz.
4 oz.
16 oz.

$2.95
$6.95
$8.95
$19.95

Natural Nail
Treatment

OMEGA
LABS
Fungus
Treatment

.5 oz.
$4.95

.5 oz.
$4.95

BUY 2
GET 1
FREE!

Gentle
Exfoliating
Sloughing
Cream

Pedicure
Scrub

ROCK
SALTS
Ice
Cooling
Gel

32 oz.
$4.95
Paraffn Wax

Paraffn Liners

Buy One Sea Salts 19.5 oz.,


Get One Butter Blend 8 oz.

FREE!

8 oz.

99% Alcohol,
Non-Acetone,
or Acetone

$4.95

All-Purpose Wax

32 oz.

32 oz.

$15.95

$4.95

14 oz. $9.95

$9.95

$49.95

BUY 10
GET 2
FREE! *

Premium Epilating Roll Body Epilating Strips


100 yds.

BUY 2
GET 1
FREE!

Sani-Tablets
100-ct.

Premium
Face
Epilating
Strips

3"x 9"

1.5"x 4"

100-ct. $3.95

100-ct. $2.50

ORDER ONLINE 24/7

WWW.PREMIERNAILSOURCE.COM

Sani-Soft
Tablets

Sani-Cal
Remover

150-Ct.

16 oz.

$19.95

$9.95

1000-ct.

600-Ct.

Gallon

$299.95*

$59.95

$24.95*

$11.95

Nail
Wipes

6 lbS.

Nail and
Cosmetic

50-ct.
$17.95* $2.95

CelluCotton

Large Wax

Slim Bendable

Applicators

Wax Applicators

Spa Beauty
Wipes

50-ct. $1.00
Case/5,000

100-ct. $1.25
Case/10,000

200-ct.

200-ct.

240-ct.

3 lbs.

$99.95*

$1.75

$3.50

$14.95

$12.95*

$69.95*

E
L
E
C
T
R
O
N
I
C
S

A
C
C
E
S
S
O
R
I
E
S

T
R
E
A
T
M
E
N
T
& S

P
O
L
I
S
H

8 oz.
$2.95
Gallon $14.95*
TM
Peppermint
5 Gals. $59.95*
Pedicure Collection

Crme
Mask

Komfort Wedge
Cuccio
Lyte Body
$14.75 Butters

Electric Heated
Mittens or Booties

TM

$49.95

BUY 1
GET 1
FREE!

Striper
Lacquers
$1.95

Lotions

Callus
Remover

$9.95

WITH UV
FUNCTION

20,000 RPM

Out The Door Top Coat

Pedicure Slippers
$0.20
a pair

Microplane
Colossal
Foot File
Metal
Foot File

$129.95

Cuticle
Oils
.5 oz.
$3.95
2.5 oz.
$6.95

Fort Nail
Strengthener

FREE

EMPTY
DISPLAYS

$69.95

$399.95

TM

Lacquers

Air Shield

Birchwood Sticks

TWIN FANS

Spa Manicure
Warmer $9.95

P
R
O
M
O
T
I
O
N
S

N
A
T
U
R
A
L
N
A
I
L
S

Pads
60-ct.

2"x2"

$4.50

VISIT OUR WEBSITE TO SEE INSTRUCTIONAL VIDEOS


ORDERS PLACED BY 2 PM SHIP THE SAME DAY!

Photos are merely representational. Items not necessarily shown to scale in relation to other products. Not responsible for typographical errors.

www.nailsmag.com/fifi/11268

1-800-727-1119
Hawaii GelColor
Add-On Kits 6-ct.

OPI HAWAII
COLLECTION

Best Classic
Color Combination

JAN/FEB PROMOTIONS

Best Color On-the-Go

Best Treatment for Nails

Best for Sensitive Nails

YOUR CHOICE $79.95


Each kit includes removal
wraps 20-ct. and blank nail
lacquer palette.

KIT #1

Accepting Pre-Orders: January 2


National Release Date: February 4

Lacquer Displays
Edition A: 12-ct. $56.95
Edition A+: 24-ct. $112.50

Little
Hulas
Minis 4-pk.
$7.50

KIT #2

Purchase OPI Bubble Bath and


Malaga Wine Nail Lacquers
(.5 oz. each), Get a
Glam Cosmetic Bag

Purchase RapiDry Top Coat (.5 oz.),


Get My Address is Hollywood
Nail Lacquer (.5 oz.)

Buy Nail Envy Nail Strengthener


Original Formula (.5 oz.), Get 4.2 oz.
Chamomile Mint Massage Lotion

Buy Nail Envy Nail Strengthener for


Sensitive & Peeling Nails (.5 oz.), Get
4.2 oz. Chamomile Mint Massage Lotion

FREE!

FREE!

FREE!

FREE!

$9.00

Best Moisturizing Duo

$6.95

Put A Coat On!

$8.95

Two Avoplex Cuticle Oil-to-Go Pens

FIFTY SHADES
OF GREY

$8.95

File Under Savings!

Prepare to Save!

20% OFF OPI FOOT FILE

FREE!

Lacquer Displays
Edition A
12-ct. $56.95

20%

25%

Mini Pack

.25 oz. ea.

Purchase Five Select GelColor Shades


(.5 oz.), Get One GelColor Base Coat,
Top Coat or Matte Top Coat (.5 oz.)

$6.75 FREE!

6-ct. $10.95

OPI Lacquers

.5 oz. $4.75
Over 200 iconic shades, offering two-coat
coverage in a long-wearing formula.

SAVE

SAVE

Edition A+
24-ct. $112.50

Expert Touch
Lacquer Remover

2 oz. $4.75

4 oz. $2.95
16 oz. $7.95
32 oz. $14.95
Gallon $52.50

DripDry
Dries lacquer in five
minutes while treating
cuticles to soothing
jojoba and Vitamin E.

Dries to a tough,
long-lasting,
non-yellowing,
high-gloss
shine in just
minutes.

2 oz. $5.95
4 oz. $9.95
32 oz. $49.95

Also removes OPI GelColor.

.3 oz. $6.75
1 oz. $13.25
4 oz. $30.95

.5 oz. $6.95

Infinite Shine

Nail Treatments

Nail Envy

Fungus Fix

1) Prime
2) Lacquer
3) Gloss

Nail Strengtheners

Your Choice

Natural Nail Strengthener


Natural Nail Base Coat
Ridgefiller
High-Gloss Top Coat
Matte Top Coat

A clinically-tested
professional salon
formula designed
to help with unsightly
nail problems.

.5 oz. $6.25

.5 oz. $4.75

.5 oz. $8.95

NEW!

OPI GelColor

Original Formula
Soft & Peeling Formula
Dry & Brittle Formula

.5 oz. $14.95
features the latest advancements in gel polish technology. Each coat cures in just
30 seconds under LED and features a custom brush for fast, polish-on application.

GelColor Base Coat


GelColor Top Coat
or GelColor Matte
Top Coat
.5 oz. $14.95

OPI GelColor Starter Kit

OPI Avojuice Skin


Quencher Lotions
with smooth,
rich moisturizers
plus avocado
and aloe extract.

24 HOUR
HYDRATION

250-ct. $24.95

Expert Touch
Remover Wrap
Dispenser
$24.95

OPI Titanium Tooling

OPI BondAid

OPI Absolute Acrylic Intro Kit

Acrylic Liquid

Crafted with high-quality 420 stainless steel and coated with lustrous,
ultra-hard titanium for unsurpassed precision and corrosion-resistance!

.5 oz.
$4.95
1 oz.
$7.95
4.2 oz. $24.95

smooth application
exceptional adhesion
bubble-free results
$49.95

4 oz.
$16.95
8 oz.
$29.95
16 oz. $47.95
32 oz. $74.50
Gallon $199.95

OPI BondEx
.25 oz. $7.95

PusherPlus Titanium $24.95


AccuNip
Titanium
Cuticle Nipper
$39.95

New Formula
& New Look!
8.5 oz. $4.95
32 oz. $17.50

Expert Touch
Removal Wraps

Appearance of
TruView Work Station
Lamp with GelColor
LED Light Attached

Attaches to OPI GelColor LED light.


Lasts 25x longer than traditional bulbs!

$79.95

Each kit contains six .5 oz. GelColors.


Choose from 14 available Add-On kits!

Six GelColors, Base Coat and Top


Coat (.5 oz. each), BondAid .5 oz.,
Expert Touch Remover 4 oz.,
NAS99 Nail Cleansing Solution 4 oz.,
Remover Wraps 20-ct., Salon Mitt,
Color Palette with Chain,
OPI Cuticle Stick, Video

OPI TruView LED


$49.95
Work Station Lamp

1 oz.
$9.50

GelColor Add-On Kits

$99.95

Everything needed to offer up


to 80 full GelColor services!

OPI GelColor LED Light


Cures OPI GelColors in 30 seconds
without ever having to change a bulb!
4-Setting Timer
$299.95
67,000 Hour Lifetime

$11.95

$24.95

FREE!

RapiDry
Top Coat

Gives nail lacquer a smooth,


hard, smudge-proof finish
in just minutes.

Strong enough to remove even


the darkest shades without
staining the nail or skin.

Lacquer
Thinner

$74.75

RapiDry Spray

Purchase BondAid pH Balancing Agent


(4.2 oz.), Get a Refillable 1 oz. BondAid
pH Balancing Agent

File Edger Titanium $14.95

* Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog.
Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties.
PRICES IN THIS AD VALID JAN. 1 THROUGH FEB. 28, 2015. WE ARE NOT RESPONSIBLE FOR TyPOGRAPHICAL ERRORS. ALL PRODUCT IMAGES 2014 OPI PRODUCTS, INC.

www.nailsmag.com/fifi/11268

Acrylic Powder
.7 oz.
$7.50
4.4 oz. $27.50
10.6 oz. $49.95
32 oz. $129.95

1-800-727-1119
.5 oz.
$5.25

CND Vinylux Flora & Fauna Collection

JAN/FEB PROMOTIONS

CND Flora & Fauna


Vinylux Retail Display

CND Shellac Flora & Fauna Collection

20-ct. $89.10

.25 oz. $15.95

CND Flora & Fauna


Additives 5-pk. $29.75

Dandelion Fragrant
Freesia

Thistle
Thicket

Salmon
Run

Blush
Teddy

Wild
Moss

Creekside

Dandelion

Field
Fox

CND Essentials Promotion 20% OFF ALL ITEMS SHOWN!

Brisa Gloss & Brisa Bond

CND Shellac Offly Fast

Buy One Brisa Gloss .5 oz.,


Get One Brisa Bond .25 oz.

Safely Remove CND Shellac


at Home in 8 Minutes!

The secret to every successful nail service is proper nail prep and maintenance.
Ensure lasting adhesion, beautiful wear and protected, healthy nails.

50%

on Brisa Bond

$25.38
FOR BOTH

.25 oz. $15.95

Each Trial Pack includes:


Base Coat .25 oz., Top Coat
.25 oz., Four shellac .25 oz.,
scrubFresh 2 oz., shellac
Nourishing remover 2 oz.,
iPA Alcohol 2 oz., solarOil
.25 oz., CuticleAway 6 oz.,
Kanga File, Orangewood
stick, shellac Brochure,
shellac Pro Certification
Flyer, shellac lamp Cling

Base Coat
or Top Coat
.25 oz. $15.95
.42 oz. $24.95 Nourishing

Remover

8 oz. $4.95
32 oz. $16.95

Wild
Moss

Creekside

Field
Fox

$6.95
Removes up
to two sets.

NEW!

SAVE

Shellac Chic
Trial Pack

Salmon
Run

FOR 50% OFF

See website for complete details!

CND Shellac
Power Polish

Fragrant
Freesia

CND Vinylux
Weekly Polish
is a two-step polish
system, consisting of
a weekly polish and
a weekly top coat,
that offers durability,
high-gloss shine and
week-long wear.

Shellac Trendy
Trial Pack

Solar Speed Spray

CND Nail Treatments


Begin and end every manicure
with treatments from CND.

Conditioning Polish Dryer

4 oz. $7.96
32 oz. $37.56

Nail & Cuticle


Conditioner

.25 oz.
.5 oz.
2.3 oz.
4 oz.

CND Scentsations
Scentsations Washes
8.3 oz. $4.95

SolarOil SAVE

Weekly
Polish or
Top Coat

Scentsations Lotions

20%

8.3 oz. $4.95


31 oz. $17.50

$3.40
$5.00
$13.56
$19.96

Stickey Base Coat


or
Super Shiney
Top Coat

.5 oz.

Your Choice

NEW! Offly Fast


Replenishing Remover 2 oz.
Foil Remover Wraps (2) 10-pks.
SolarOil .125 oz.
Manicure Stick

$5.25

.33 oz. $4.25


2.3 oz. $10.25

CND Nail Prep

CND Liquid & Powder System

Retention+ Powders

Perfect Color Powders

Essential products for ensuring successful


adhesion and removal of enhancements.

features unique, patented technology that ensures flexible,


resilient nail enhancements that suit your clients needs.

feature superior adhesion, color stability


and provide super strength and durability.

feature superior workability and


extensive color and coverage options.

NailFresh
1 oz. $8.25

Retention+ Sculpting Liquid

Cuticle Away
6 oz. $4.76

SAVE

20%

Perfect Color
Sculpting Powders

4 oz.
$22.75
8 oz.
$38.25
16 oz. $59.95
32 oz. $84.95
Gallon $235.25

Retention+
Sculpting Powders
.8 oz.
$10.95
3.7 oz. $32.75
32 oz. $146.75

NailPrime

.8 oz.
$10.95
3.7 oz. $32.75
16 oz. $79.25
32 oz. $146.75

.5 oz. $11.25

ScrubFresh
8 oz. $9.00
32 oz. $22.36

Brisa Gel

SAVE

20%

Sculpting Gel

Special
Offer
Above!

.5 oz. $19.75
1.5 oz. $51.75
4 oz. $109.75

Brisa
Bond

Gloss Gel
Top Coat
.5 oz. $19.75
4 oz. $109.75

CND Professional
UV Lamp
$149.95

CND Brisa Lite Removable Gel System


ProSeries Gel Brushes
#6 Oval or Square $16.50

Removable Base Coat


or Top Coat .5 oz. $24.95

Removable Sculpting Gel


.5 oz. $21.95

Removable Smoothing Gel


.5 oz. $21.95 1.5 oz. $54.75

.25 oz.
$11.25

UV Lamp Bulbs

Performance Forms

4-pack $39.95

Clear 300-ct. $22.75

* Free shipping within contiguous UsA on orders of $69 or more; excludes oversized items as noted online and in our catalog.
Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties.
PriCEs iN THis AD vAliD JANUArY 1 THrOUGH FEBrUArY 28, 2015. AFTErwArD PriCEs sUBJECT TO CHANGE wiTHOUT NOTiCE. wE ArE NOT rEsPONsiBlE FOr TYPOGrAPHiCAl ErrOrs.

www.nailsmag.com/fifi/11268

1-800-727-1119

JAN/FEB PROMOTIONS
Buy One Nail Tek II Intensive Therapy 4 oz. refill,
Get One Nail Tek II Intensive Therapy .5 oz. FrEE!

Original Lotion

Start Offering
Waxing Services Today!

Deeply hydrating and


fast absorbing lotion
with original baby
powder fragrance.

QuickTan 6 oz.
salon quality sunless
tanning in a bottle.

SAVE

SAVE

Mini Pro Kit

SAVE

$15

$13.75 VALUE

SAVE $5.50

FREE!

Nail Tek
Xtra

$3

$3.80

$64.95 VALUE

SAVE 25%

16.9 oz.
pump

.5 oz.

$4.50
Maximum
strength
For Difficult,
resistant
Nails

$8.95 VALUE

Double Up On Q Monomer!

Removes
Cuticles in
Seconds!

Cuticle Eliminator

Intense Seal
Non-cleaning,
mirror glass finish.
Get 16 oz. Q Monomer
for the 8 oz. price!

SAVE $20

A Polymer
Acrylic Powders

8 oz. $29.95
32 oz. $49.95
ezFlows exclusive
color-stabilizing,
strengthening,
bubble-resistant
liquid monomer

SALE!
Natural Nail .5 oz.
Treatments $5.50

Nail Tek Xtra


For difficult, resistant nails.

Just Gel Polish


Base Coat
or Top Coat

Glitter Acrylic Powders

.75 oz. $11.95

Just Gel Polish

An easy way
to perfect nail
enhancements
in classic,
gotta-have-it
colors!

SAVE $4.95

Boogie Nights

.75 oz. $7.95


4 oz. $21.95
16 oz. $69.95

Q Monomer

BUY 1
GET 1
FREE!
OriGiNAl
Or
OrANGe
FrAGrANce

.5 oz.
$13.95

$49.95 VALUE

Callus Eliminator
4 oz.

Buy One Cuticle


Eliminator 4 oz.,
Get One Cuticle
Eliminator 2 oz.
FrEE!

BUY 2
GET 1
FREE!

$10.95

IBD Clear Gel

SALE!

.5 oz. $13.95
Acrylic Powders

.5 oz.
$13.95

IBD Builder Gel

The pure iBD gel you love in


an easy to polish application.

.5 oz. $14.95
2 oz. $46.95

.5 oz. $9.95

Fast Freeze Quick Dry

Nail Tek Pro Packs


.5 oz. $2.95

quick drying
glossy finish

NEW!

super-fast drying liquid


dries all layers of nail polish
in seconds.

SALE!

Nail Tek II

Nail Tek III


Protection Plus
For dry, brittle nails.

.5 oz. $6.00
SALE! $4.50

Seche Vite Top Coat


Patented fast-drying top coat.

.5 oz. $4.95

4 x .5 oz. $13.95
Available in 8 varieties.

.5 oz. & 4 oz.

Tea Tree Oil


.5 oz. $6.95
$4.95

Ultra-V
Top Coat

natural antiseptic and pure


essential oil
combats
everything from
nail fungus to
athletes foot

.5 oz.
$4.95
The ultimate
Uv curable
top coat.

$49.95

Original or
Sensitive
Pot Wax

SALE!

GiGi Waxes
14 oz. $9.95

SALE!

14 oz.
$7.95

$14.95

$19.95 ($5 S+H)

Breaks down calluses


in 3-5 minutes, then
simply buff them away.

SALE!
PeDi scrUB
PeDi cAre
PeDi ice
PeDi sOAK
PeDi sOFT

DuraLash Flares
or Naturals Lashes
$2.50
MiN: 6

SALE!

rEFILL

Callus Eliminator

removes cuticles
in secONDs
from fingers and toes.

2 oz. $4.95
4 oz. $8.95
18 oz. $24.95
SEE SpECIAL
OFFEr ABOVE

Natural
looking
lashes

GiGi Mini Pro Kit

4 oz.

Top Coat
.5 oz. $14.95

Cuticle Eliminator

$21.35

QuickTan 6 oz.
salon quality sunless
tanning in a bottle.

SAVE

LashTite
Adhesive
.125 oz.
$2.50

$3.80

MiN: 6

$13.75 VALUE

4 oz. $10.95
18 oz. $28.50
34 oz. $47.95
Gallon $149.95

Dry Heel
Eliminator
Daily therapy
for heels prone
to drying and
cracking.

4 oz. $7.95
16 oz. $24.95

SEE SpECIAL
OFFEr ABOVE

Original Lotion

Exotic Oils Lotions

Deeply hydrating and


fast absorbing
for soft, smooth
and healthy
looking skin.

enjoy the cool relaxation of an


exotic vacation with exotic oils
from around the world.

16.9 oz.
pump
$8.95
$5.95

MOrOccAN
ArGAN Oil
iNDiAN
NerOli Oil
TAHiTiAN
MONOi Oil

Gallon
$36.95

* Free shipping within contiguous UsA on orders of $69 or more; excludes oversized items as noted online and in our catalog.
Free shipping to canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties.
Prices iN THis AD vAliD JAN. 1 THrOUGH FeB. 28, 2015. AFTerwArD Prices sUBJecT TO cHANGe wiTHOUT NOTice. we Are NOT resPONsiBle FOr TyPOGrAPHicAl errOrs.

www.nailsmag.com/fifi/11268

2 oz.
$7.95

Pedicure Gallons

Seche Vite Pro Kit

.5 oz.
$4.95
SprAy

Gel-n-Base
.5 oz. $14.95
intensive Therapy
For soft, peeling nails.

BUY 2
GET 1
FREE!

Designed Color

Gel-n-Base in One

Nail Tek I

Intense Seal

.5 oz. $11.95
8 oz. $49.95

BUY 2
GET 1
FREE!

lacquers

Maintenance Plus
For strong, healthy nails.

Breaks
Calluses
Down in
3-5 mins.

16.9 oz.
$8.95

1-800-727-1119
Create Your Own Gel Polish Shades with
INFINITE COLOR PALETTE!

JAN/FEB PROMOTIONS

Buy One Intense Speed


Quick Dry Top Coat 16 oz.,
Get One Intense Bond
Tacky Base Coat 16 oz.

SAVE $4.95

Buy One Foil Remover Wraps


100-ct., Get A Second Box

FREE!

FREE!

Buy One Gel + Lacquer Kit


and One Base + Top Coat Kit

BUY 1
GET 1
FREE!

BUY 1
GET 1
FREE!

$19.95
49 EACH

$9.95

Get Color Display


Rings 50-ct.

FREE!

1, 2, 3 DRY!

3D and Glow-in-the-Dark Nail Art Stickers

Extremely rapid drying


Strong bonding
Moisture resistant

BUY 1
GET 1
FREE!

Professional Gel Brushes

GET TWO FOR

Square or Oval

Super Seal Pro Pack


(4 oz. Refill + .5 oz.) $49.95

.5 oz. $4.95 2.5 oz. $14.95

Nouveau Nail Treatments

GLASS SEAL leaves a glass-like finish on enhancements. Air dries in 60 seconds!


SUPER SPEED Fast Dry Top Coat bonds with polish to minimize chipping and maximize longevity.
LINE ELIMINATOR - One quick swipe blends tip seams and erases fill lines.

.5 oz.
$9.95

Extra Strength
Primer

Defense
Anti-Spray

Acid or Acid-Free

Refreshing Mint
or
Soothing Vanilla

.25 oz. $4.95

#1 Selling
Super Glossy
Gel top Coat!

Sandy Ultra-Premium
Washable Nail Files

BLACK 100/100 GRIT


ZEBRA 100/180 GRIT
WHITE 180/180 GRIT

Dual Shape
Nail Forms

Advanced Retention
Nail Liquid

Advanced Formula
Sculpting Powders

500-ct. $9.95

Superior adhesion
primer-optional
violet monomer
formulated with
UVA and UVB
inhibitors to help
prevent yellowing.

Triple sifted acrylic powders uniquely formulated


to combine the adhesion properties of a hard
polymer with the flexibility of a soft polymer.

4 oz.
8 oz.
32 oz.
Gallon

$0.69 EACH
MINIMUM: 12

SqUARE & OVAL

$11.95
$19.95
$49.95
$179.95

TM

.75 oz. $6.95


2 oz. $11.95
4 oz. $19.95
48 oz. $199.95

14

Zebra Sanding
Bands

12

36W
$69.95 $49.95

$149.95 $99.95

$4.95

PNI25 Classic
E-File System

$149.95
$99.95

$50

$3.95

Artistic Gems
Rhinestone Wheels

Colour
Collections

SAVE

$20

25,000 RPM
FWD/REV Operation
Twist-Lock Handpiece Includes 3 Free Bits

$19.95

Master Nail Artist


Brush Set $9.95

240-ct. $2.95
1200-ct. $6.95

Choose from Foil Hearts,


Foil Stars, Glitter Strips,
Micro Glitter, Glass Beads
or Crushed Shells

Mirror Panels for


Rapid, Even Curing
Rugged Durability
Built-In Timer
(30 or 60 seconds)
Up to 50,000 Hr. Lifetime

$50

BUY 1
GET 1
FREE!
Softens cuticles, whitens
nails, and releases an
invigorating scent-sation!

Effervescent
Manicure Balls
10-ct. $1.50

Fresh Scent
Pedicure Tablets
5-ct. $1.50

15

PIECES

Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog.
Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties.
PRICES IN THIS AD VALID JAN. 1 THROUGH FEB. 28, 2015. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TyPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/11268

SAVE

LED Bulb Strip


BUY 1
GET 1
FREE!

Each collection
contains 10 vials of
nail art necessities
in 10 vibrant colors.
Compact, Transportable
One-Switch Operation
Includes A/C Adapter, 3 Bits,
and 6 Sanding Bands

24W

LED Tunnel Lamp

50-ct. Refill $2.95

SAVE

SALE!

$19.95

9 Watt
UV Bulb
.5 oz. $2.95
2.5 oz. $6.95
16 oz. $19.95

Four .125 oz.


Acrylic Powders
2 oz. Nail Liquid

UV Tunnel Lamp
built-in timer
Mirror panels
surround hand
for rapid,
even curing.

Treatments,
top coats and
cuticle oils.

PNI12 The Bullet


E-File Kit $39.95

.75 oz. $9.95

MINI KITS
AVAILABLE

500-ct. $9.95

4 oz. $3.95

City Lights
Acrylic Kits

VARIETIES
AVAILABLE

Xtreme Nail Professional Tips

Finishing
Wipe

48

.125 oz. $2.95

Easy application, glossy finish and


unmatched strength and durability.
Cures in 30 seconds under LED.

.25 oz. $9.95


.5 oz. $14.95
1.75 oz. $34.95

Neon, Glitter & Bold Sculpting Powders

SHADES
AVAILABLE

One-Step UV/LED Gels

$6.95 $4.95 100-CT.

4 oz. $6.95
Makes 4 gallons
of hospital grade
disinfectant
solution!

Prep spray with


natural tea tree oil
dehydrates nails
prior to application
of lacquers and
enhancements.

BUY 1
GET 1
FREE!

$9.95

Defense
Disinfectant
Concentrate

8 oz. $6.95

Super Seal
UV/LED
Gel Sealer

49 EACH

NAIL
SUPPLY.COM

Allure Site - Resources

Come visit our NEW website:

- Over 10,000 SKUs of Professional Nail Supplies


- Most extensive Nail Art Supply Categories
- Video Tutorials on any service you can imagine
- Stay On Trend with the newest seasonal shades
- Business Center - Resources to help you run a
profitable operation (Coming Soon!)

www.AllureNailSupply.com
WWW.ALLURENAILSUPPLY.COM

ORDERS? QUESTIONS?

WWW.ALLURESALONEQUIPMENT.COM

CALL 866 986 2457


www.nailsmag.com/fifi/11261

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P O P ULAR BRAND S

Continuum
Vantage

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Equipment Site - Resources


- Pedicure Chairs
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- Salon Equipment
- Chair Specification, Manuals, Marketing Image download
- Online Warranty/Service Request
- DIY service Video Tutorials (Coming Soon!)
- Online Salon Layout Software. Layout your salon with
furniture of your choice (Coming Soon!)

Come visit our website:


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SHOWROOM ONLY

Monday - Thursday: 9:00am - 5:30pm; Friday: 9:00am - 5:00pm

Sunday: 10:00am - 7:00pm

FOLLOW US

www.nailsmag.com/fifi/11307

JANUARY 2015 PROMOTIONS

E ssence
Di scover the

NON-OILY 24 HOUR HYDRATION

THE MOST EFFECTIVE, INTENSE HYDRATION


EXPERIENCE FOR HANDS, FEET AND BODY.

Soothin g & Ref reshin g

NEW!
Free 8 oz. Lyte Ultra
Sheer Body Butter
with the purchase of one
8 oz. Butter Blend

cuccio.com

Stock up & Save


1.5 oz. Butter Babies

Purchase one 8 oz. Butter Butter


and receive one 8 oz. Lyte Ultra
Sheer Body Butter FREE!
MSU 720272 - White Limetta & Aloe Vera
MSU 720244 - Milk & Honey
MSU 720245 - Pomegranate & Fig
MSU 720246 - Tuscan Citrus & Herb
MSU 720247 - Papaya & Guava
MSU 720248 - Lemongrass & Lavender
MSU 720249 - Vanilla Bean & Sugar

LE
SA .99

$2

Lemongrass & Lavender


Vanilla Bean & Sugar
Milk & Honey
Pomegranate & Fig
Tuscan Citrus & Herb
Papaya & Guava

SALE:
$2.99
Regular: $3.29
Save:
$0.30

SALE:
$7.85
Regular: $12.80
Save:
$4.95

THE Professional Manicure


and Pedicure CENTER

0%

1 OFF

Entire Stock of
StarPro Brushes

Choose from:

Gel Brushes 4 pk
Nylon Gel Brush
Ultimate Big Boy Brush
Ultimate Sculpture
Nail Art Brushes 4pk
Precision Oval Brush
Precision Round Brush
Round Sable Brush
Flat Square Sable

Where Professionals GO
to create great nail art

FREE
Get Organized!
Box

with the purchase of


1 Rockstar Glitter kit,
or 1 Gem Stones Kit or
1 Morning Glories Kit
SALE Regular
MSU 720237
719296
$8.96 $9.95
Sale Price
$2.99
719331 Black
$5.36Friday
$5.95 Only
Regular Price $7.28
719332 $11.66 $12.95
MSU 720238
719333
$7.16 $7.95
Sale Price
$4.99
719522 $10.79 $11.99
Regular Price $9.28
719523 $12.56 $13.95
719524 $12.56 $13.95
MSU 720239
719551
$3.15 $3.50
Sale Price
$6.99
719552
$3.38 $3.75
Regular Price $11.28

E
SAV.29

$4

FREE Nail Art Kit


with the purchase of
any 0.5 oz. Nail Sugar.
Choose from:
Fuzzy Wuzzy, Glamquins
or Rock Candy.
MSU 720251
MSU 720252
MSU 720259
Sale Price
$6.99
Regular Price $14.98

AVAILABLE AT:

TO FIND A STORE NEAREST YOU, VISIT WWW.COSMOPROFBEAUTY.COM OR


CALL 1-888-912-3463. TO FIND A SALES CONSULTANT, CALL 1-800-362-3186

719640
719641
719642
719643
719644
719645

TO FIND A STORE NEAREST YOU,


VISIT WWW.ARMSTRONGMCCALL.COM OR CALL 1-888-688-8286

SUBJECT TO AVAILABILITY. NOT ALL PRODUCTS AND OFFERS AVAILABLE IN ALL AREAS.

www.nailsmag.com/fifi/11166

E
SAV99

$7.

BRANDS

Butter

Body

Free!
2 /32 oz.
Body Butter

Body Butter Spa Concepts

Triple XXX Economy

A rich blend of conditioners and essential


oils that will help remove dull skin, dry
surfaces and provide deep conditioner
to new layers of skin.

#1 Tablet in the Country

Buy 10,000 Triple XXX Pedi Tablets


Get 2 Body Butters Free!

Buy

5,000 Triple XXX Pedi Tablets


Get 1 Body Butter Free!

Scents: Milk & Honey, Forbidden Fruit,


Tangerine, Carnival, Pomegranate,
Cucumber Aloe

Deal Ends February 15, 2014


AUTHORIZED DEALERS

Four Season Beauty Supply Kelly Beauty Supply


Portland, OR
Dorchester, Ma
Four Season Beauty Supply (503) 760-5388
(617) 282-0264
Portland, OR
Hollywood Nail Supply
Mikala Nail Supply
(503) 760-5388
Chandler, AZ
Columbus, OH
Skyline Nail Supply
(480) 782-0248
(614) 776-5199
Fall Church, VA
(703) 849-8887
Warehouse
US Beauty Supply
Nail Supply
Westminster, CA
Lynamy Beauty Supply
San Antonio, TX
(714) 891-2420
Chicago, IL
(210) 653-3030
(773) 275-1110

Universal Nail and


Beauty Supply
Columbus, OH
(614) 431-5669

Universal Nail and


Beauty Supply
Cincinnati, OH
(513) 631-0224

Allure Nail Supply Sunlight Nail and


Kansas City, MO Beauty Supply
(816) 231-2288
Orlando, FL
(407) 898-4113
Nationwide
Diamond Nail Supply
Nail Supply
Norcross, GA
Houston, TX
(770) 447-6888
(215) 468-1888
www.nailsmag.com/fifi/11117

A-Beauty Nail Supply


Nashville, TN
(615) 356-7389
Nail Mart Nail Supply
Oklahoma City, OK
(405) 631-0900
Sunlight Nail and
Beauty Supply
Indianapolis, IN
(317) 280-8888

All New 2015 Infinity!


w
N eUltraleather
Cushion Design

w
N eNeck
Rest Pillow
(removable)

w
N eSpa
Base in
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w
N eAdjustable

Calf Support

w
N eRedesigned
Foldable
Manicure Tray

w
N ePurefo

UL

US

Assembled &
Tested in USA

Magnetic Jet
used with liner

Base Color Choices

Reg. $2,995

FINANCING AVAILABLE!

INSTANT
CASH
REBATE

Espresso

$500 &

Champagne

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UPGRADE to
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($300 value) If ordered by 1/31/2015

Purefo
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Disposable
Liner

valid while supplies last

Smart Pedi-Spa. Smart Choice.

Lexor Showrooms
& Service Centers
Lexor Headquarters

www.nailsmag.com/fifi/11183

Visit our website and online store at

Call

www.nailsuperstore.com

800.353.0808

FREE Ground Shipping* | Orders over $69

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Red Dragon Sauna Spa Complete System
Patent-pending system that uses steam to provide the
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Opens pores, eliminates dead skin cells, and softens skin.
Uses only one cup of water per service.

call for

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NEW!
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Its Better Than Ever!
The SuperSonic3 is back and its better than ever! New and
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Comes with starter set of drill bits.

save

35

Applies to ground shipping within the 48 continental U.S. States. Excludes furniture & spa
equipment, residential and signature confrmations. Offers end February 15th, 2015.

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Keep your customers


warm this winter!

soft and durable


Microfiber towels that are 6x more durable than cotton.

$22.88

CozyBlends Salon Towels are ultra soft, absorbent, and durable. They are microfiber
cloths that can be used for clients or to help cleanup around the salon. Make
CozyBlends Salon Towels a great addition to your hair, nail, or spa salon today!

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The New Standard in Pedicure Spas


New
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Lotus

Lotus 3s

AS
We offer an array of pedicure spas to meet your personal and
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are available. All of our spas offer a four gallon capacity,
pipeless whirlpool system, and a therapeutic LED lighting
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New
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Find all our products at your local nail &


beauty suppliers. To find a supplier nearest
you, please call 972-926-6488.
Visit www.aycllc.com for complete product information.
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BUY TWO
GET ONE

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Universal Ecojet
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199

WORLDS CLEANEST WHIRLPOOL JET

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Easy 1-2-3 Installation, Clean, and Service

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Wireless remote.
Smart features.
Never get your service
interrupted again.
Start your pedicure service without getting
up. A wireless remote will let you fill the
tub and switch the LED LIGHT to direct the
customer to the active chair. Easy!

BASIC VERSION
(without Smart Features)
also available.
Discreet Control
Panel location with
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Smart FILL

Acetone
Resistant
5 Gallon Tub

Smart DRAIN

LED LIGHT
Turn on LED Light
to notify customer
which chair is ready.

LED LIGHT

Steel Frame
Over 500 lbs.
Weight Limit

Power SLIDE

Power SLIDE

FORWARD

BACK

CALL FOR MORE DETAILS


844-LITEBOX

WATCH THE DEMO

www.lite-box/videos

Handle for
Easy Mobility

Durable Metal
Housing

50,000
50K+ Over
LED Life
HOURS

Reective Mirror
Interior Finish

The most portable,


PROFESSIONAL LED LAMP

in the market.

TM

FEATURES
Flash Cures Basecoat
in Seconds
ON

Manual ON/OFF
Overrride

Shorter curing process,


saves you time and
energy costs.

Adaptable for manual


operation.

Five Finger Curing

Full Five Finger Curing,


also convenient for
pedicures.

OFF

60

15

4 Diferent
Timer Settings

45

30

15, 30, 45, 60

Digital Timer &


Battery Indicator

Capacitive
Touch Sensor

Charge Overnight
Use All-Day

Smart touch, for a


more hygienic gel
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Three Hours Curing


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CORDLESS, RECHARGEABLE & PORTABLE

T: 844-LITE-BOX / 844-548-3269 F: 213-947-1786


www.nailsmag.com/fifi/11132

{my other life }

tors on set like us.


c
a
s
u
o
m
a
Ive met f realize they are just
and I

Success on the Set


New as she is to the business, nail tech Yuko Jarowicz earns more as an
actor, extra, and model than she does as a tech. The owner of Attitude Nails
in Surrey, British Columbia, Canada, Jarowicz mailed in a head shot at the
urging of a friend who wanted company as she sought work as a background player. I got a
call right after I sent the headshot, she says. Then a casting director asked me to model for a
shopping center mall campaign. Thats when it occurred to me that I might ft into this industry.
Since then, shes appeared as an extra in numerous movies, TV shows, and commercials, and
fnds the work interesting despite the long hours. Call time is 6 or 7 a.m. and we dont fnish until
10 or 11 p.m. she says. But you meet new people, exchange information, and get to see how the
shows are made. What teamwork!
Jarowicz has even taken a few acting workshops. I discovered that acting is really hard and
requires lots of practice and patience, she says. She was featured in a program airing on the
Hallmark Channel and will soon be seen as a well-known Disney princess.
Shes been modeling for the past year as well. I was featured in Chatelaine magazines
September issue in a full-page ad. When I was selected, I was over the moon, she says. Shes
even walked a catwalk. Wearing high-end designer clothes and gorgeous makeup is any girls
dream, she says. But the six-inch high heels my feet are in so much pain!
Still, the long hours and foot pain are worth it. Ive met amazing, passionate people. Ive met
famous actors on set and I realize they are just like us. I thought they would be different, but they
are friendly, humble, and caring toward everybody. Its an amazing environment to work in.

Yuko Jarowicz,
nail tech
In her other life:
model, actor, extra

NAILS (ISSN 0896-193x) (USPS 001-426) is published monthly, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at
Torrance, California 90503-9998 and additional mailing ofces. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks
for address changes to take efect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow
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the Executive Ofces at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either
in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and
no fault or liability can be accepted for error or omission. Subscribers: If the Post Ofce alerts us that your magazine is undeliverable, we have no further obligation unless we
receive a corrected address within 2 years.

190 |

NAILS MAGAZINE

JANUARY 2015

THE
SECRET
TO YOUR
SUCCESS.
A favorite of Beauty Professionals
for nearly 30 years! A synergistic
blend of naturally light oils and
vitamin E, designed to deeply
penetrate and protect nails and skin.
cnd.com

CND, SOLAROIL and the logo are registered


trademarks of Creative Nail Design, Inc.
2014 Creative Nail Design, Inc.

My Silk
ilk Tie
To see more, turn to pages 2-3

#SURRENDERTOCOLOR

Try it on at opi.com
Call 800.341.9999 or visit pro.opi.com
2015 OPI Products Inc.

Fifty Shades of Grey Movie


2015 Universal Studios. All rights reserved.

OPI is guaranteed only when purchased


through authorized professional
beauty outlets and prestige stores,
not from a drugstore, supermarket, mass
outlet or other unauthorized source.

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