n this post we are sharing 4th set of Marketing Awareness Model Practice Paper for SBI PO

exams. These quiz also useful for various other exams. If you like this set then please
recommend this website to other as well & Dont forget to share this post. (Read 3rd Set
Here)
Q.1. Factors which influence the buyer behavior are_____
(1) Personal factors
(2) Social factors
(3) Cultural factors
(4) Psychological factors
(5) All of these
Q.2. In product concept, the profit is earned through _____
(1) Satisfaction of Consumer
(2) Promotion
(3) Quality of product
(4) 1 and 2
(5) None of these
Q.3. Specialty product means _____
(1) News paper
(2) Petrol
(3) Car
(4) 2 and 3
(5) None of these
Q.4. Example of Departmental stores is/are _____
(1) Big bazaar
(2) General store
(3) Show rooms
(4) 1 and 3
(5) None of these
Q.5. Sales and distribution is a part of _____
(1) Product
(2) Price
(3) Place
(4) Promotion
(5) All of these
Q.6. First step in buying process _____
(1) problem recognition
(2) product purchase
(3) Post purchase behaviour
(4) Buyer behaviour
(5) None of these
Q.7. SCM means_____
(1) Supply chain marketing
(2) Supply chain market

(3) Supply channel market

(4) Supply channel manager
(5) Supply chain management
Q.8. Intangible features of a product is/are _____
(1) Value
(2) taste
(3) Smell
(4) 2 and 3
(5) None of these
Q.9. Internet marketing comes into_____
(1) Meta market
(2) Market space
(3) Market place
(4) 2 and 3
(5) None of these
Q.10. Types of buyer behaviour is/are
(1) Complex behaviour
(2) variety seeking behaviour
(3) Habitual buying behaviour
(4) All of these
(5) None of these
Q.11. VCM stand for_____
(1) Variety channel marketing
(2) Value channel management
(3) Value chain management
(4) Variety chain management
(5) All of these
Q.12. Last stage in PLC is_____
(1) Growth
(2) Peek
(3) Decline
(4) Introduction
(5) Maturity
Q.13. DSR stand for_____
(1) Daily sale report
(2) Daily selling record
(3) Direct selling report
(4) Direct sale record
(5) None of these
Q.14. Government universities come under_____
(1) Consumer market
(2) Industrial market
(3) Global market

(4) Non-profit market

(5) All of these
Q.15. A Guarantee company taking a responsibility, is what kind of
marketing_____
(1) Exchange concept
(2) Product concept
(3) Accountable marketing
(4) Re-active marketing
(5) Pro-active marketing
Q.16. Banks informing customers about loan taken by them is/are_____
(1) Re-active marketing
(2) Pro-active marketing
(3) Accountable marketing
(4) Product marketing
(5) None of these
Q.17. Targeting strategies is/are_____
(1) Standardization
(2) Focus
(3) Differentiation
(4) All of these
(5) 1 and 2
Q.18. Father of management is_____
(1) Philip Kotler
(2) F.W. Taylor
(3) Henry Fayol
(4) Mc-Garthy
(5) None of these
Q.19. Marketing activity is associated with _____
(1) Plant
(2) Company
(3) Factory
(4) Consumer
(5) None of these
Q.20. Political parties come under which environment
(1) Micro environment
(2) Macro environment
(3) Demographic environment
(4) Single environment
(5) None of these
Q.21. Motivation is a _____
(1) Personal factor
(2) Psychological factor
(3) Social factor

(4) 1 and 2
(5) None of these
Q.22. Life Style comes under _____
(1) Psychological factor
(2) Personal factor
(3) Social factor
(4) Cultural factor
(5) None of these
Q.23. Client means _____
(1) Consumer
(2) Customer
(3) Professional Customer
(4) Permanent Customer
(5) All of these
Q.24. If consumer wants to know about the services which are going to be
delivered by the bank, it is called(1) Re-active marketing
(2) Direct marketing
(3) Accountable marketing
(4) 1 & 2
(5) None of these
Q.25. A van with company poster is/are (1) Advertisement
(2) Publicity
(3) Public relation
(4) 1 and 2
(5) None of these

ANSWER WITH EXPLANATION :Q.1.(5)

Q.2.(3) In product concept the main focus is on quality of product so profit earn by quality of
product.
Q.3.(4) Specialty product which customers purchase from special shop like car & petrol.
Q.4.(1) Big Bazaar is already divided into different departments like cloths, electronics,
grocery etc.
Q.5.(3) In 4Ps sales and distribution come under place heading.
Q.6.(1)
Q.7.(5)
Q.8.(4) Product having intangible attributes or feature like taste and smell which can feel
only.
Q.9.(2) Market space concept of market related to internet market.
Q.10.(4)

Q.11.(3)
Q.12.(3) Diminish is the last step because every product having it decline at last.
Q.13.(1)
Q.14.(4) Government university work for nominal social welfare or nominal profit, it comes in
non profit market.
Q.15.(3) Accountable marketing is that marketing in which company or its employee take
the responsibility of
product performance market.
Q.16.(1) In Re-active, company call customer and talk about the product performance which
it sale to customer
previously.
Q.17.(4)
Q.18.(3)
Q.19.(2) Marketing is the activity done by the company so, it comes under company.
Q.20.(2) Political parties comes under broad environment in which company operate so it
come under macro
environment.
Q.21.(2)
Q.22.(2)
Q.23.(4) Permanent Customer of any product or service is called client.
Q.24.(5) The service which is going to serve by the company or bank, marketing for such
things come under proactive marketing
Q.25.(1) Van with company poster is come under advertisement because it is paid form of
promotion.