CAMPARI

LOGO

GUIDELINES

CAMPARI LOGO GUIDELINES

OLD CAMPARI LOGO

NEW CAMPARI LOGO

CAMPARI LOGO GUIDELINES - LOGO WITH FRAME

CAMPARI LOGO GUIDELINES - LOGO WITH FRAME

BRAND IDENTITY POSITION

REDUCED COLOUR PRINTING

When using the Brand Identity in any application it is important that it stands free from the encroachment of other graphic elements. The line
indicates the minimum tolerance area. The distance between the line and the Brand Identity is determined by the height of the Campari
lettering shown as 'x'. This measurement should always be used regardless of the Brand Identity size.

The Campari Brand Identity should always be used and printed in the full colour specification as discussed previously. However, in certain
circumstances the Campari Brand Identity will only be available to print with a limited use of colour. Without foil gold & black shadow.

BRAND IDENTITY COLOURS

BRAND IDENTITY COLOURS

The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.

The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.

100

M 72
Y

32

100

M 72

PANTONE
281 C

32

20

PANTONE
281 C

M 0
Y
K

M 30

100

PANTONE
BLACK 6 C
PANTONE
872 CV

M 35
Y

100

25

20

PANTONE
FS-BG 36C

M 30

PANTONE
872 CV

70

15

70

15

CAMPARI LOGO GUIDELINES - LOGO WITH FRAME

CAMPARI LOGO GUIDELINES - LOGO WITH FRAME

ONE COLOUR PRINT ON WHITE

When only one colour is available for print the corporate dark blue colour should be used.
In certain applications it may be necessary to use a dusted or foil gold as the single colour.

BLACK AND WHITE PRINT

In certain instances the Campari Brand Identity will only be available to print in black and white.
The example above shows how this can be achieved.

BACKGROUND COLOUR
The Brand Identity has been created primarily to appear on a white background, however, in certain circumstances it may be necessary to
show the Brand Identity on a darker coloured background. In this instance the background colour should either be 'Campari' red, as
specified on the colour swatch page, 'Campari' blue or black. The examples above illustrate
1. How a single colour print should be used on a colour background
2. If only a background colour is the available print colour on a white base

Coloured areas represent acceptable background colours, not a logo holding device.

BRAND IDENTITY COLOURS

BRAND IDENTITY COLOURS

The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.

The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.

PANTONE
281 C

100

20

100

20

M 72

M 0

M 30

M 72

M 0

M 100

M 30

M 35

70

81

70

100

32

100

15

32

100

15

25

PANTONE
BLACK 6 C

PANTONE
872 CV

PANTONE
281 C

PANTONE
BLACK 6 C

PANTONE
186 CV

PANTONE
872 CV

PANTONE
FS-BG 36C

CAMPARI LOGO GUIDELINES - LOGO NO FRAME

CAMPARI LOGO GUIDELINES - LOGO NO FRAME

8
BRAND IDENTITY POSITION
When using the Brand Identity in any application it is important that it stands free from the encroachment of other graphic elements. The line
indicates the minimum tolerance area. The distance between the line and the Brand Identity is determined by the height of the Campari
lettering shown as 'x'. This measurement should always be used regardless of the Brand Identity size.

ONE COLOUR PRINT

When only one colour is available for print the corporate dark blue colour should be used.
In certain applications it may be necessary to use a dusted or foil gold as the single colour.

BRAND IDENTITY COLOURS

The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.

100

M 72
Y

32

PANTONE
281 C

BLACK AND WHITE PRINT

In certain instances the Campari Brand Identity will only be available to print in black and white.
The example above shows how this can be achieved.

M 35
Y

100

25

PANTONE
FS-BG 36C

BRAND IDENTITY COLOURS

The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.

PANTONE
281 C

100

20

M 72

M 0

M 30

70

32

100

15

PANTONE
BLACK 6 C

PANTONE
872 CV

CAMPARI LOGO GUIDELINES - LOGO NO FRAME

BACKGROUND COLOUR
The Brand Identity has been created primarily to appear on a white background, however, in certain circumstances it may be necessary to
show the Brand Identity on a darker coloured background. In this instance the background colour should either be 'Campari' red, as
specified on the colour swatch page, 'Campari' blue or black. The examples above illustrate
1. How a single colour print should be used on a colour background
2. If only a background colour is the available print colour on a white base

Coloured areas represent acceptable background colours, not a logo holding device.
The represent Campari Logo with other colours or on different background its necessary to have the Corporate Marketing authorization.

BRAND IDENTITY COLOURS

The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the
Campari Brand Identity and should always be referenced when printing.

PANTONE
281 C

100

M 72

M 0

M 100

M 35

81

100

32

100

25

PANTONE
BLACK 6 C

PANTONE
186 CV

PANTONE
FS-BG 36C