Sunday

Price
Demand
29
1302
38
744
31
1178
38
750
35
930
30
1240
30
1240
27
1426
38
744
38
744
33
1054
39
682
25
1550
39
682
30
1240
33
1054
26
1488
30
1240
26
1488
35
930
39
682
32
1116
27
1426
32
1116
28
1364
32
1116
36
868
34
992
30
1240
28
1364

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30

Monday
Price
Demand
23
350
25
250
17
650
15
750
20
500
17
645
23
350
21
450
24
300
24
300
23
350
18
600
24
300
25
255
21
450
20
500
19
550
20
500
23
350
24
300
18
600
18
600
25
250
21
450
20
500
17
650
21
450
22
400
20
500
18
600

Tuesday
Price
Demand
23
480
20
600
20
590
18
680
22
520
19
640
22
520
16
760
23
480
21
560
19
640
19
640
16
760
17
720
17
720
16
760
21
560
17
720
24
440
20
600
18
680
16
760
24
440
15
800
19
640
19
640
25
400
19
640
23
480
17
720

Wednesday

1000
800
600
400
200
0

f(x) = - 41.9464763604x + 1508.9366636931

Demand
R = 0.9998495524
Linear (Demand)

1400
1200
1000
800

f(x) = - 52.674197569
R = 0.9999633225

1000
800
600

f(x) = - 41.9464763604x + 1508.9366636931

Demand
R = 0.9998495524
Linear (Demand)

400

1400
1200

f(x) = - 52.674197569
R = 0.9999633225

1000

200

800

0
15 16 17 18 19 20 21 22 23 24

600
400
200
0
14

16

18

20

Wednesday
Price
Demand
22
586
21
628
20
670
22
590
23
544
20
670
22
588
19
712
22
586
22
584
21
628
20
666
16
838
22
586
17
796
22
586
18
754
19
712
18
754
16
838
18
754
23
544
17
796
22
586
20
670
17
796
16
838
22
586
21
628
18
754

Thursday
Price
Demand
27
579.8
20
948
21
895.4
22
842.8
28
527.2
19
1000.6
15
1211
26
632.4
27
579.8
25
685
19
1000.6
25
685
17
1105.8
15
1215
25
688
16
1158.4
22
842.8
18
1053.2
23
790.2
22
844
27
579.8
19
1000.6
19
1003
22
842.8
22
840
20
948
28
527.2
25
685
24
737.6
24
735

Friday
Price
Demand
28
943.2
36
498.4
36
502
27
998.8
27
995
25
1110
29
887.6
28
943.2
30
832
39
331.6
34
609.6
32
720.8
27
997
33
665.2
31
776.4
34
609.6
33
668
37
442.8
39
331.6
28
944
31
775
34
609.6
26
1054.4
28
943.2
35
554
29
887.6
37
442.8
28
943.2
36
498.4
30
832

Saturday
Price
45
35
43
45
37
53
37
51
37
52
54
41
40
48
36
48
37
40
42
36
36
48
52
55
51
40
36
38
37
54

Thursday
1400
1200
1000
800

f(x) = - 52.6741975693x + 2001.8106263634

R = 0.9999633225

Demand
Linear (Demand)

Thursday
1400
1200

f(x) = - 52.6741975693x + 2001.8106263634

R = 0.9999633225

1000

Demand

800

Linear (Demand)

600
400
200
0
14

16

18

20

22

24

26

28

30

Saturday
Demand
603
1200
2000
720
600
1500
Demand
f(x) = - 61.9387755102x + 3098.2244897959
1084
Linear (Demand)
R = 0.9999848329
1000
120
1080
500
240
0
1078
24 26 28 30 32 34 36 38 40
180
60
840
902
424
1140
420
1080
900
780
1138 800
f(x) = - 49.8256827426x + 1496.3625798954 Demand
1140 600
R = 0.999924476
Linear (Demand)
420 400
180
200
0
0
240
14
16
18
20
22
24
26
900
1140
1020
1080
60

Sunday

Monday

Tuesday

1000
800

f(x) = - 40.022172949x + 1400.0990391722

R = 0.999732752

600
400
200
0
14

16

18

20

22

24

26

Demand
Linear (Demand)

1200

f(x) = - 55
R = 0.999

1000
800
600
400
200
0
24

26

28

Friday
1200
f(x) = - 55.5096599958x + 2497.1549338689
R = 0.9999749542

1000
800

Demand
Linear (Demand)

600
400
200
0
24

26

28

30

32

34

36

38

40

sATURDAY
1400
1200

f(x) = - 59.9868096038x + 3299.7266574449

R = 0.99998969

1000

Demand

800

Linear (Demand)

600
400
200
0
30

35

40

45

50

55

60

mand

ear (Demand)

Demand
Linear (Demand)

Microsoft Excel 12.0 Answer Report

Worksheet: [Nicco-Exhibit.xlsx]Sheet1
Report Created: 02-02-2015 15:28:11

Target Cell (Max)

Cell
Name
$G$9 Contribution

Original Value Final Value

0 119933.2836

Adjustable Cells
Cell
Name
$E$2 Sunday Price
$E$3 Monday Price
$E$4 Tuesday Price
$E$5 Wednesday Price
$E$6 Thursday Price
$E$7 Friday Price
$E$8 Saturday Price

Original Value
0
0
0
0
0
0
0

Constraints
Cell
Name
$E$2 Sunday Price
$E$2 Sunday Price
$E$2 Sunday Price
$E$2 Sunday Price
$E$2 Sunday Price
$E$2 Sunday Price

Cell Value
Formula
25.4981893785 $E$2=$E$3
25.4981893785 $E$2=$E$4
25.4981893785 $E$2=$E$5
25.4981893785 $E$2=$E$6
25.4981893785 $E$2=$E$7
25.4981893785 $E$2=$E$8

Final Value
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378

Status
Not Binding
Not Binding
Not Binding
Not Binding
Not Binding
Not Binding

Slack
0
0
0
0
0
0

Microsoft Excel 12.0 Sensitivity Report

Worksheet: [Nicco-Exhibit.xlsx]Sheet1
Report Created: 02-02-2015 15:28:12

Adjustable Cells
Cell
$E$2
$E$3
$E$4
$E$5
$E$6
$E$7
$E$8

Name
Sunday Price
Monday Price
Tuesday Price
Wednesday Price
Thursday Price
Friday Price
Saturday Price

Final
Value
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378

Reduced
Gradient

Final
Value
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378

Lagrange
Multiplier
1044.546875
640.87811279
630.19519043
684.38458252
-1000
-1000.0047607

0
0
0
0
0
0
0

Constraints
Cell
$E$2
$E$2
$E$2
$E$2
$E$2
$E$2

Name
Sunday Price
Sunday Price
Sunday Price
Sunday Price
Sunday Price
Sunday Price

Microsoft Excel 12.0 Limits Report

Worksheet: [Nicco-Exhibit.xlsx]Limits Report 1
Report Created: 02-02-2015 15:28:12

Target
Cell
Name
$G$9 Contribution

Cell
$E$2
$E$3
$E$4
$E$5
$E$6
$E$7
$E$8

Adjustable
Name
Sunday Price
Monday Price
Tuesday Price
Wednesday Price
Thursday Price
Friday Price
Saturday Price

Value
119933.2836

Value
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378

Lower
Limit
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378

Target
Result
119933.2836
119933.2836
119933.2836
119933.2836
119933.2836
119933.2836
119933.2836

Upper
Limit
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378
25.498189378

Target
Result
119933.2836
119933.2836
119933.2836
119933.2836
119933.2836
119933.2836
119933.2836

Day
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

Intercept
Slope
Capacity Price
Units Sold Contribution
3098.2
61.939
1000 25.49819
1000 25498.19
1496.4
49.826
1000 25.49819 225.9272 5760.735
1400.1
40.022
1000 25.49819 379.6115 9679.405
1508.9
41.946
1000 25.49819 439.3529 11202.7
2001.8
52.674
1000 25.49819 658.7084 16795.87
2497.2
55.51
1000 25.49819
1000 25498.19
3299.7
59.987
1000 25.49819
1000 25498.19
119933.3
Profit Maximizing comon price = 25.5

Microsoft Excel 12.0 Answer Report

Worksheet: [Nicco-Exhibit.xlsx]Answer 2
Report Created: 02-02-2015 15:30:58

Target Cell (Max)

Cell
Name
$G$9 Contribution

Original Value Final Value

0 155252.28451

Adjustable Cells
Cell
Name
$E$2 Sunday Price
$E$3 Monday Price
$E$4 Tuesday Price
$E$5 Wednesday Price
$E$6 Thursday Price
$E$7 Friday Price
$E$8 Saturday Price

Original Value
0
0
0
0
0
0
0

Constraints
NONE

Final Value
33.875252612
15.027898981
17.501858892
17.959684227
19.031865137
26.971714903
38.336636528

Microsoft Excel 12.0 Sensitivity Report

Worksheet: [Nicco-Exhibit.xlsx]Answer 2
Report Created: 02-02-2015 15:30:58

Adjustable Cells
Cell
$E$2
$E$3
$E$4
$E$5
$E$6
$E$7
$E$8

Name
Sunday Price
Monday Price
Tuesday Price
Wednesday Price
Thursday Price
Friday Price
Saturday Price

Constraints
NONE

Final
Reduced
Value
Gradient
33.875252612
0
15.027898981
0
17.501858892
0
17.959684227
0
19.031865137
0
26.971714903
0
38.336636528
0

Microsoft Excel 12.0 Limits Report

Worksheet: [Nicco-Exhibit.xlsx]Limits Report 2
Report Created: 02-02-2015 15:30:59

Target
Cell
Name
$G$9 Contribution

Cell
$E$2
$E$3
$E$4
$E$5
$E$6
$E$7
$E$8

Adjustable
Name
Sunday Price
Monday Price
Tuesday Price
Wednesday Price
Thursday Price
Friday Price
Saturday Price

Value
155252.28451

Value
33.875252612
15.027898981
17.501858892
17.959684227
19.031865137
26.971714903
38.336636528

Lower
Limit
Err:512
Err:512
Err:512
Err:512
Err:512
Err:512
Err:512

Target
Result
Err:512
Err:512
Err:512
Err:512
Err:512
Err:512
Err:512

Upper
Limit
Err:512
Err:512
Err:512
Err:512
Err:512
Err:512
Err:512

Target
Result
Err:512
Err:512
Err:512
Err:512
Err:512
Err:512
Err:512

Day
Intercept Slope
Capacity Price
Units Sold Contribution
Sunday
3098.2
61.939
1000 33.87525
1000 33875.25
Monday
1496.4
49.826
1000 15.0279 747.6199 11235.16
Tuesday
1400.1
40.022
1000 17.50186 699.6406 12245.01
Wednesday 1508.9
41.946
1000 17.95968 755.5631 13569.67
Thursday
2001.8
52.674
1000 19.03187 999.3155 19018.84
Friday
2497.2
55.51
1000 26.97171
1000 26971.71
Saturday
3299.7
59.987
1000 38.33664
1000 38336.64
155252.3

Yes, Variable pricing is generating more

contribution that common pricing. The
difference is (155252.3-119933.3) = 35319.

Optimal Pricing for each weekday

Day
Price
Sunday
33.87525
Monday
15.0279
Tuesday
17.50186
Wednesday 17.95968
Thursday 19.03187
Friday
26.97171
Saturday 38.33664

Microsoft Excel 12.0 Answer Report

Worksheet: [Nicco-Exhibit.xlsx]Answer 3
Report Created: 02-02-2015 15:34:01

Target Cell (Max)

Cell
Name
$G$9 Contribution

Original Value Final Value

0 142107.6986

Adjustable Cells
Cell
Name
$E$2 Sunday Price
$E$3 Monday Price
$E$4 Tuesday Price
$E$5 Wednesday Price
$E$6 Thursday Price
$E$7 Friday Price
$E$8 Saturday Price

Original Value
0
0
0
0
0
0
0

Constraints
Cell
Name
$E$2 Sunday Price
$E$3 Monday Price
$E$3 Monday Price
$E$3 Monday Price
$E$3 Monday Price

Cell Value
Formula
33.8752683207 $E$2=$E$8
20.0143303171 $E$3=$E$4
20.0143303171 $E$3=$E$5
20.0143303171 $E$3=$E$6
20.0143303171 $E$3=$E$7

Final Value
33.875268321
20.014330317
20.014330317
20.014330317
20.014330317
20.014330317
33.875268321

Status
Not Binding
Not Binding
Not Binding
Not Binding
Not Binding

Slack
0
0
0
0
0

Microsoft Excel 12.0 Sensitivity Report

Worksheet: [Nicco-Exhibit.xlsx]Answer 3
Report Created: 02-02-2015 15:34:02

Adjustable Cells
Cell
$E$2
$E$3
$E$4
$E$5
$E$6
$E$7
$E$8

Name
Sunday Price
Monday Price
Tuesday Price
Wednesday Price
Thursday Price
Friday Price
Saturday Price

Final
Value
33.875268321
20.014330317
20.014330317
20.014330317
20.014330317
20.014330317
33.875268321

Reduced
Gradient

Final
Value
33.875268321
20.014330317
20.014330317
20.014330317
20.014330317

Lagrange
Multiplier
-1098.2026367
201.92785645
170.14303589
106.67072296
-976.81064606

0
0
0
0
0
0
0

Constraints
Cell
$E$2
$E$3
$E$3
$E$3
$E$3

Name
Sunday Price
Monday Price
Monday Price
Monday Price
Monday Price

Microsoft Excel 12.0 Limits Report

Worksheet: [Nicco-Exhibit.xlsx]Limits Report 3
Report Created: 02-02-2015 15:34:02

Target
Cell
Name
$G$9 Contribution

Cell
$E$2
$E$3
$E$4
$E$5
$E$6
$E$7
$E$8

Adjustable
Name
Sunday Price
Monday Price
Tuesday Price
Wednesday Price
Thursday Price
Friday Price
Saturday Price

Value
142107.6986

Value
33.875268321
20.014330317
20.014330317
20.014330317
20.014330317
20.014330317
33.875268321

Lower
Target
Limit
Result
33.875268321 142107.6986
Err:512
Err:512
20.014330317 142107.6986
20.014330317 142107.6986
20.014330317 142107.6986
20.014330317 142107.6986
33.875268321 142107.6986

Upper
Target
Limit
Result
33.875268321 142107.6986
Err:512
Err:512
20.014330317 142107.6986
20.014330317 142107.6986
20.014330317 142107.6986
20.014330317 142107.6986
33.875268321 142107.6986

Day
Intercept Slope
Capacity Price
Units Sold Contribution
Sunday
3098.2
61.939
1000 33.87527 999.9998 33875.26
Monday
1496.4
49.826
1000 20.01433 499.166 9990.473
Tuesday
1400.1
40.022
1000 20.01433 599.0865 11990.31
Wednesday 1508.9
41.946
1000 20.01433 669.3789 13397.17
Thursday
2001.8
52.674
1000 20.01433 947.5652 18964.88
Friday
2497.2
55.51
1000 20.01433
1000 20014.33
Saturday
3299.7
59.987
1000 33.87527
1000 33875.27
142107.7

Comparison with Common pricing:

The contribution in one week is 119933.3 when we go for common
pricing and the contribution for one week is 142107.7 when we go
for weekdays and weekend pricing strategy. In this case the
weekdays and weekend pricing policy is more profitable. The
increase in contribution is 22174.4

22174.4

o for common
when we go
ase the
ble. The

Capacity
utilized
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

%age
%age
Weekday/w Utilization Utilization
Common Variable eekend
(Common (Variable
Pricing
Pricing
pricing
Pricing)
Pricing)
1000
1000 999.999755
100%
100%
225.9272 747.6199 499.165978
23%
75%
379.6115 699.6406 599.086472
38%
70%
439.3529 755.5631 669.378901
44%
76%
658.7084 999.3155 947.565165
66%
100%
1000
1000
1000
100%
100%
1000
1000
1000
100%
100%
67%
89%

On Sundays capacity utilization is maximum in all the three pricing

strategies.
On Monday variable pricing leads to maximum capacity utilization.
Average Capacity Utilization is maximum when variable pricing. Its 89%.
On weekends and Friday the capacity utilization is 100% irrespective of the
pricing strategy.
From Monday to thursday variable pricing leads to maximum capacity
utilization (Avg 80% ) and common pricing leads to minimum capacity
utilization (Avg 43%)

%age
Utilization
(Weekday
/weekend
pricing)
100%
50%
60%
67%
95%
100%
100%
82% Avg Capacity Utilization

icing

tion.

g. Its 89%.

pective of the

capacity
capacity