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Anthony Falasca
Conceptionalizing, Development and Sourcing.
Melbourne, Australia

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Lusan Pty Ltd, Fal-Bar Cellars Pty Ltd, Mayne Nickless

Australia Pty Ltd

Education

La Trobe University

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Fred Castaneda

Summary

President

I am a results focussed business manager with 28 years experience in the delivery of development,
procurement, logistics and sales of consumer goods to independent and corporate organizations in
the Juvenile and Toy industries. I am goal orientated with a hands-on can do attitude.

Nadia Mirabella
Business Owner at Portable Pantry
Services

Karina Chow
owner

Experience

Jeff Swan
superintendent at Federal Marine
Terminals, Inc.

General Manager
Lusan Pty Ltd
July 1998 April 2013 (14 years 10 months)

Managed business start-up and developed product line that was supported by major retailers in the
Australian market.
Intimately involved with product concepts, development, branding, tooling/manufacturing, import
management, sales and distribution.
Closely worked with and instructed artists/graphic designers and web designers for the purpose of
product development and companys websites.
Sourced and developed partnerships/JVs with Asian manufactures in the production of exclusive
lines.
Managed an Australia wide sales team and locally based distribution warehouse and office (seven
head office office/warehouse staff & five sales reps).
Maintained close relationships with buyers both in the Australian and International Toy and Juvenile
product market.
Conducted and planned successful Trade Fair/Exhibition Displays in Australia, Hong Kong,
Germany and the USA for the companys domestic and international sales offer (7-10 Fairs per
year).
Negotiated and concluded arrangements for international sales with European and US based
customers from our Asian based manufacturers.
Managed the timely manufacturing and delivery of international orders and associated compliance
and safety certificates, international trade and payment documentation.
Developed The Kool Fun Toys retail brand and had seven stores in both NSW and Victoria, retailing
exclusively developed products in major shopping centres and airport retail concessions (20002008).

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George Allegos
Director (retired )

jay tan-alvendia
Managing Director at Elan Premium
Gifts International, Inc.

Wong Ming
Merchandising Asst. at Great Gifts
Sales and Licensing Int'l. Corp.

Jennifer Camello
Marketing / Gifts & Souvenir Designer
at ABS International Corp.

Dianne Quarmby
at

Shannon Owens
Owner at Onyx Design Factory/CoOwner of Freckle Fox Boutique

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Managed the HR relating to KFT and its 50+ employees.

Liaised with shopping centre and airport managers with regards to the planning, development and
building of all retail outlets and successfully opened this retail enterprise to budget and within the
agreed timeframe.

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Managing Partner
Fal-Bar Cellars Pty Ltd
September 1985 November 1998 (13 years 3 months) | North Carlton

Chief player involved with the intricate property and business asset purchase and development of a
successful inner city food and beverage outlet.
Liaised with and managed contacts with business advisors, government instrumentalities, local
council, financiers, suppliers and customers for 13 years in successfully building the Fal-Bar Cellars
brand.
Managed successful corporate investments and SM Superannuation fund for the company and codirectors.
Structured and implemented a successful exit plan and sale at maturity of the business asset.

HOMES

The B2B Lighting Source

Buy lighting from BulbAmerica,
the company that
Apple,Google,& others trust

Administration Manager Securities Express Division

Mayne Nickless Australia Pty Ltd
December 1982 July 1985 (2 years 8 months) | Jetspress Air Couriers Abbotsford Street West
Melbourne

Managed a large Head Office billings and debtors list and achieved collection budgets and
implemented programs in finding additional revenues within the function.
Successfully contributed to expanding the business into new territories, dealing with real estate
agents and property owners in developing all aspects of new branches.
Developing and maintaining company protocols within all branches.

International Trades Settlements Officer

ANZ

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July 1980 September 1982 (2 years 3 months) | ANZ Nominees Stock Exchange
House 351 Collins St Melbourne

Acted on and fulfilled instructions from international partners in buying/selling securities held in
Australian companies.
Liaised with Stock Brokers in completing transactions, collections/delivery of script, settling
payments, collecting and apportioning dividends and bonus issues.
Adhered to internal and ASXs quality processes, policies and guidelines.

Skills
Purchasing

New Business Development

Customer Service

Business Strategy

International Trade

Managed business...

Strategic Planning

Export

Import

Operations Management
Product Development

Retail

Sales

Education
La Trobe University
Bachelor of Commerce (B.Com.), Accounting and Business/Management
1977 1980

Marcellin College
Higher School Certificate

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1971 1976

Groups

Collingwood Football

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