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DFM RESEARCH

Interviews:
Margin of Error:
Interview Dates:
Sample:

400 residents over the age 18 that reside in North Dakota

Survey Sponsor:

SMART Transportation Divisions North Dakota Legislative Board and BLETs North
Dakota Legislative Board

+4.9 percentage points


January 17- 26, 2015
Landline and cell phone sample. Random digit numbers provided by Survey Sample
International (SSI) of Fairfield, CT. SSI provided Stone Research with 4,000 residential
random phone numbers from a pool of listed and unlisted numbers in the boundary area,
and 1,700 cell phone numbers; which then were stratified into five distinct regions.

Q3a: Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
Barack Obama
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

30%
35

63
60

7
5

0
0

Age

Fav

Unfav

Neutral

NHO

27
35
39

64
62
55

9
4
6

0
0
0

Fav

Unfav

Neutral

NHO

27
37
34

65
59
61

8
4
5

0
0
0

Fav

Unfav

Neutral

NHO

35
36
40
27
24

57
58
55
68
71

8
6
4
5
4

0
0
0
0
0

Fav

Unfav

Neutral

NHO

73
32
7

22
58
92

5
10
1

0
0
0

Fav

Unfav

Neutral

NHO

51
48
13
8
48

35
46
83
90
44

14
6
4
3
8

0
0
0
0
0

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative
Tea Party (Favorable)
Tea Party (Unfavorable)

33%
61
6

DFM RESEARCH
Q3b: Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
John Hoeven
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................
Never Heard Of ................................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

79%
80

10
8

8
10

3
3

Age

Fav

Unfav

Neutral

NHO

81
78
79

7
10
10

7
11
8

5
1
2

Fav

Unfav

Neutral

NHO

80
75
85

5
12
10

10
10
6

6
3
0

Fav

Unfav

Neutral

NHO

83
81
72
87
72

6
9
14
2
15

9
6
14
2
15

2
3
0
5
4

Fav

Unfav

Neutral

NHO

74
74
90

14
10
4

10
11
6

3
4
1

Fav

Unfav

Neutral

NHO

75
78
83
85
76

7
12
5
4
12

12
7
10
8
10

5
2
3
3
3

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative
Tea Party (Favorable)
Tea Party (Unfavorable)

79%
9
9
3

DFM RESEARCH
Q3c: Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
Heidi Heitkamp
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................
Never Heard Of ................................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

59%
72

31
16

7
12

3
1

Age

Fav

Unfav

Neutral

NHO

58
67
75

30
19
18

8
14
7

5
0
0

Fav

Unfav

Neutral

NHO

67
63
66

24
22
23

7
13
9

2
2
2

Fav

Unfav

Neutral

NHO

72
60
68
68
54

18
27
23
22
29

11
9
8
8
13

0
4
2
2
4

Fav

Unfav

Neutral

NHO

87
61
56

9
24
31

4
12
11

0
3
2

Fav

Unfav

Neutral

NHO

70
80
54
50
75

19
13
30
35
15

4
6
15
12
8

6
1
1
3
1

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative
Tea Party (Favorable)
Tea Party (Unfavorable)

65%
23
10
2

DFM RESEARCH
Q3d: Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
Kevin Cramer
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................
Never Heard Of ................................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

52%
51

29
26

11
18

8
5

Age

Fav

Unfav

Neutral

NHO

53
49
53

22
30
31

17
14
13

8
7
3

Fav

Unfav

Neutral

NHO

57
52
43

20
24
41

15
15
14

8
9
2

Fav

Unfav

Neutral

NHO

45
60
41
51
60

28
24
47
24
14

23
13
6
17
12

4
3
6
8
14

Fav

Unfav

Neutral

NHO

27
40
82

50
33
4

17
18
9

6
8
5

Fav

Unfav

Neutral

NHO

34
43
66
82
32

37
43
8
1
44

20
11
18
12
17

9
3
8
6
7

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative
Tea Party (Favorable)
Tea Party (Unfavorable)

51%
27
15
7

DFM RESEARCH
Q3e: Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
Jack Dalrymple
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................
Never Heard Of ................................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

60%
65

18
14

14
18

7
3

Age

Fav

Unfav

Neutral

NHO

60
63
67

11
21
16

18
14
16

11
2
1

Fav

Unfav

Neutral

NHO

62
60
67

12
19
17

20
14
14

6
7
1

Fav

Unfav

Neutral

NHO

61
64
59
69
62

14
19
20
10
18

19
12
17
15
16

6
5
4
7
4

Fav

Unfav

Neutral

NHO

55
52
82

20
23
5

20
19
10

6
6
4

Fav

Unfav

Neutral

NHO

64
61
65
70
58

5
23
13
6
23

26
11
16
17
15

6
4
6
7
4

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative
Tea Party (Favorable)
Tea Party (Unfavorable)

63%
16
16
5

DFM RESEARCH
Q3f:

Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
North Dakota Legislature
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................
Never Heard Of ................................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

58%
64

19
19

21
17

1
0

Age

Fav

Unfav

Neutral

NHO

59
64
62

22
20
11

18
16
27

1
1
0

Fav

Unfav

Neutral

NHO

68
60
55

10
23
24

21
17
21

1
1
0

Fav

Unfav

Neutral

NHO

53
66
58
68
65

24
21
18
12
16

22
13
24
19
18

1
0
0
0
2

Fav

Unfav

Neutral

NHO

57
50
78

29
24
5

13
24
17

0
1
1

Fav

Unfav

Neutral

NHO

51
56
69
75
55

35
24
9
1
28

13
19
22
22
18

1
1
1
2
0

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative
Tea Party (Favorable)
Tea Party (Unfavorable)

61%
19
19
1

DFM RESEARCH
Q3g: Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
Your Legislator
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................
Never Heard Of ................................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

59%
60

14
14

23
23

4
2

Age

Fav

Unfav

Neutral

NHO

57
63
59

16
12
13

24
20
26

2
5
2

Fav

Unfav

Neutral

NHO

65
54
60

12
17
13

21
25
23

1
4
4

Fav

Unfav

Neutral

NHO

59
61
55
61
63

13
11
20
13
15

24
24
23
25
17

4
3
2
2
4

Fav

Unfav

Neutral

NHO

47
54
76

28
12
7

22
30
15

3
4
2

Fav

Unfav

Neutral

NHO

44
56
67
75
51

28
15
8
4
20

23
24
23
20
25

5
5
2
1
4

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative
Tea Party (Favorable)
Tea Party (Unfavorable)

60%
14
23
3

DFM RESEARCH
Q3h: Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
Republican Party
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................
Never Heard Of ................................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

50%
51

34
32

16
17

0
0

Age

Fav

Unfav

Neutral

NHO

58
38
58

28
41
28

14
21
14

0
0
0

Fav

Unfav

Neutral

NHO

55
53
42

28
33
39

17
15
19

0
0
0

Fav

Unfav

Neutral

NHO

45
59
45
53
55

38
35
41
20
26

18
6
14
26
20

0
0
0
0
0

Fav

Unfav

Neutral

NHO

30
36
70

44
47
18

27
17
13

0
0
0

Fav

Unfav

Neutral

NHO

30
36
70
84
32

44
47
18
0
51

26
11
16
16
17

0
0
0
0
0

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative
Tea Party (Favorable)
Tea Party (Unfavorable)

51%
33
16
0

DFM RESEARCH
Q3i:

Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
Democratic Party
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................
Never Heard Of ................................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

36%
42

45
45

19
14

0
0

Age

Fav

Unfav

Neutral

NHO

33
42
45

51
40
40

16
18
14

0
0
0

Fav

Unfav

Neutral

NHO

37
40
40

44
43
46

19
17
13

0
0
0

Fav

Unfav

Neutral

NHO

45
47
42
35
22

39
47
42
40
60

16
7
16
25
18

0
0
0
0
0

Fav

Unfav

Neutral

NHO

85
37
10

8
32
85

7
31
5

0
0
0

Fav

Unfav

Neutral

NHO

51
59
17
8
57

27
24
69
79
24

22
17
14
13
19

0
0
0
0
0

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative
Tea Party (Favorable)
Tea Party (Unfavorable)

39%
45
16
0

DFM RESEARCH
Q3j:

Im now going to read you names of some public figures and organizations, for each one,
please tell me if you have a favorable or unfavorable opinion, and if you never heard of
them before, just let me know.
Tea Party Movement
Favorable .........................................................................................
Unfavorable .....................................................................................
Neutral/Unsure (VOL) .....................................................................
Never Heard Of ................................................................................

Gender

Fav

Unfav

Neutral

NHO

Men
Women

27%
28

47
46

18
23

8
3

Age

Fav

Unfav

Neutral

NHO

31
26
25

39
51
52

24
18
18

6
5
5

Fav

Unfav

Neutral

NHO

26
28
30

42
45
54

25
22
12

7
5
4

Fav

Unfav

Neutral

NHO

21
36
19
32
34

62
31
54
37
43

15
24
22
25
18

2
9
5
5
5

Fav

Unfav

Neutral

NHO

5
22
51

78
47
24

11
24
22

5
6
4

Fav

Unfav

Neutral

NHO

9
12
44

74
65
22

15
15
30

2
8
4

18-39
40-64
Over 65
Education
High School/Less
Some College/AA Degree
Bachelor/Graduate Degree
Region
East City
West City
East Rural
Central Rural
West Rural
Party Identification
Democrat
Independent
Republican
Ideology
Liberal
Moderate
Conservative

28%
46
20
5

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