Emulsificadores de Asfalto

Brief of Dongfeng Liuzhou Motor Co., Ltd.

ONTENTS
1. Introduction of Dongfeng Liuzhou Motor Co., Ltd. (DFLZ)

2. Brief introduction of Products
3. The current situation of DFLZ
4. The cornerstone of the enterprise development
5. Examples of domestic partners
1. Introduction of DFLZ
1.1 Location of Liuzhou
ChinaLiuzhou
is far away from
Nay Pyi Taw 1460Km.
DFLZM is the
exportbase of DFM
in SoutheastAsia.
ChinaGuangxi zhuang
Liuzhou
Myanmar
Myanmar
Nay Pyi Taw
Nay Pyi Taw
1.2 Development of Liuzhou
Liuzhous Tourism
the worlds largest

natural miniascape
Liuzhous Night view
The city night view is

considered as the top three
most beautiful all over the
world
Liuzhous Culture
Rare stone Culture

Liuzhou city has the largest
rare stone museum and
establishes the biggest stone
market in China.
1.2 Development of Liuzhou city
Liuzhous Industry
Liuzhou is also a famous
industrial city in China.
It covers more than 30
different industries and
possessing more than 3,400
enterprises, with 5 Chinese
top 500 industrial companies,
DFLZ is one of them.
Dongfeng Motor own brand
New products in 2014
1.3 Development of DFLZM
Founded in 1954
First Guangxi
automobile in 1969
First Chinese
medium diesel
truck in 1978
First Dongfeng
Motor own brand
SUV in 2013
First Chinese highefficient logistic
truck in 2012
First flat head truck

of China in 1991
First passenger
vehicle of Dongfeng
Motor Corp in 1992
First Chinese own
brand MPV in
2001
First heavy duty
truck of Southern
China in 2003
First Chinese heavy

First Dongfengtruck past Germany
Motor own brand TUV in 2008
passenger car in
2007
First American style
heavy duty truck of
China in 2005
During the development of more than 40 years,

we have never stopped our steps .
1.4 DFLZs Award
Commercial vehicle sector:
The safe truck of the year in China
2009
The most satisfactory enterprise Mar.
15, 2010
The trustworthy enterprise for protecting
consumers interests
The best technical equipment - Balong
M7C truck
The Top Ten Brands in the service

industry 2013
The Gold Medal winner in the 13th
Logistics Fair
The winner of the fuel-efficient truck for
six consecutive times
1.4 DFLZs Award
Passenger vehicle sector:
National Labor Medal in 2009
Dongfeng Fengxing MPV the premium reputation
brand
Most costumer satisfied & qualified brand of
Chinese MPV market
Chinese own-brand car sales champion
The champion of Information Times Cup fuel

Challenge
Appointed as ASEAN Expo official vehicles
10

ONTENTS

11
12
2.Brief introduction of Products

2.1 PV --JOYEAR SERIES : For family purpose
PVJOYEAR SERIES
JOYEAR XL/LV
SEGMENT
JOYEAR
HATCHBACK
X3
SMALL SUV
JOYEAR X5
JOYEAR S50
SUV
SEDAN
SEATS
DISPLACEMENT
1.5L
1.6L
1.5L
1.6L
1.8T
1.5L
1.6L
ENGINE
Mitsubishi Mitsubishi Mitsubishi Mitsubishi

Mitsubishi Mitsubishi
Rover kawachi 18K4G
4A91S
4A92
4A91S
4A92
4A91S
4A92
POWER(KW)
88
90
88
90
118
88
90
MAX TORQUE(N.M)
143
155
143
155
215
143
155
13

2.1Hatchback Segment
Joyear XL
Joyear LV
Mitsubishi 4A9 engine

1 All-aluminum build
2 Aluminum cylinder
3 MIVEC
GETRAG
A famous German gearbox
520mm
520mm
14

2.1 SUV Segment
Joyear X3
Mitsubishi 4A9 engine 1.5L/1.6L
For driving in the city
Joyear X5
Rover kawachi 18K4G engine 1.8T
For driving outside / for sports
15

2.1Sedan Segment
Keyless start system
Mitsubishi 4A9 engine
1.5L/1.6L
Daylight equipped
Belgium Punch CVT gearbox
16

2.2 PV--LINGZHI SERIES : For business purpose
PVLINGZHI SERIES
V3
M3
M5-D19 M5-Q3 M5-Q7
CM7
SEGMENT
MINI VAN
MINI VAN
MINI VAN
MINI BUS
MINI BUS
MINI BUS
BUSINESS MPV
SEATS
5/7
9 / 11
9/11
7/9/11
7/9/11
DISPLACEMENT
1.5L
1.6L
1.6L
1.9T
2.0L
2.0L
2.4L
ENGINE
Mitsubishi Mitsubishi Mitsubishi

4G15S
4G18S1
4G18S1
Yunnei
D19TCI
Mitsubishi Mitsubishi
4G94
4G63
Mitsubishi
4G69
POWER(KW)
82
83
83
82
89
82
121
MAX TORQUE(N.M)
130
138
138
235
168
163
215
17

2.2 LINGZHI SERIES
M7: Business class cabin

M5: First class cabin
V3/M3: Economy class cabin
Luxury interior / comfortable seats
For daily business purpose
For logistics and transport
18

2.3 The New products
New products in 2014
Vehicle luxurious sofa seat
Daytime driving lights
Joyear S50
A-class sedan
ESP
Standard configuration
6-airbag
Fengxing CM7
Large Business MPV
sliding sash
in the window
Daytime driving lights
360 degree panoramic camera system
19

2.4 Commercial Vehicles
20
CV114

CV products
M3
Flat head medium
truck
M5
Flat head heavy truck
M7
Flat head heavy
truck
Long-haul truck
Drive
426284
42626482
84
648284
426264
Power
130 260Ps
260 420Ps
380 550Ps
290340Ps
Engine
Yuchai,Cummins
Yuchai,Cummins,Weichai
Cummins
Cummins,Weichai
All the cabins of our commercial

vehicles are developed from Renault
kerax , with guidance of Renault
We are cooperative partner

of Cummins, we together
developed the M7 model,
which is for the high level
logistics transportation.
21

22

ONTENTS

23

3.1 The market performance of PV:
The fiercest competition: There are nearly all brands of the world in China market,
including imported brands, joint venture brands and Chinese own brands;
Fast growth speed of DFLZ: DFLZ is the leader of passenger vehicle market in China
with the annual growth speed of 50%.
PV competition
DFLZ growth speed
Imported brands (More than

50 brands, more than 120 subbrands and 600 models)
109%
100%
50%
49%
36%
35%
11%
20%
20%
9%
6%
Own brand (More than

20 brands, more than 80
sub-brands and 400
vehicle models)
Joint venture brands

(More than 30 brands,
more than 100 subbrands and 500 models)
8%
Segment market growth speed

2008
2009
2010
2011
2012
2013
24
3.2 Each segment

performance of PV:
Family Segment
Business Segment
20
11
Joyear X5
Compact Urban SUV
Fengxing CM7
Large-class MPV
15
Lingzhi M5
Mid-class MPV
Joyear X3
Small urban SUV
Joyear S50
A-class sedan
Joyear XL/LV
Plus-size Family
Hatchback
Lingzhi M3
Small displacement MPV
Lingzhi V3
Small MPV/VAN
Hatchback
Urban SUV
Sedan
SmallDisplacement MPV
Mid-class MPV
Mid-high class MPV
25

3.3 The market performance
Household MPV
Year: 2012
Joyear
Year: 2013
volume
Market share
63778
28.4%
Market share
volume
70077
32.1%
Sale volume and market share are No.1

in China from 2012 to 2013
Xenia
18.4%
40424
18.5%
Volkswagen
36044
Touran
16.0%
35310
16.2%
33578
14.9%
32454
14.9%
HeyueRS
Verso
ResourceChina Association of
Automobile Manufactures
41270
Freema
20653
9.2%
17088
17286
7.7%
12034
7.8%
5.5%
26

3.3 The market performance
Business MPV
Year: 2012
volume
No.1 of Business MPV

in China
Lingzhi
72723
GL8
64001
Refine
54093
Succe
25157
Odyssey
Year: 2013
Market share
24.2%
21.3%
volume
Market share
110112
70191
28.3%
18.0%
54152
13.9%
8.4%
31432
8.1%
20900
6.9%
27278
7.0%
Grace
16798
5.6%
18573
4.8%
NV200
14958
5.0%
17639
4.5%
Elysion
6867
2.3%
12510
3.2%
Geart Wall V80
5528
1.8%
MP-X
4187
1.4%
ResourceChina Association of
Automobile Manufactures
18.0%
7861
6570
2.0%
1.7%
27

3.5 2014 market competition performance
Jan-Aug domestic sales data In 2014
600000
500000
70%
56%
50%
40%
35%
43%
400000
60%
The annual growth rate 35%,

Industry ranked No.3
30%
24%
300000
20%
1%
200000
0%
-2%
100000
10%
-10%
-10%
-19%
-20%
-28%
-30%
SGWM
Changan
GreatWALL
Chery
Domestic sales
BYD
Export sales
Geely
DFLZM
JAC
Lifan
annual growth
28

3.6 The future prospect of PV: First
The new PV plant is ready: DFLZs new plant has put into production in June
Project
start
2013.12.28
Assembly &
Painting plant finished
Painting
plant start
2014.10
2012.9
2012
Second Painting
plant start
2013
2014
2014.6 first period

40JPH
Aerial View of first period
The annual production

capacity will be
400,000 units
2015
2016
2016.6 second
period 80JPH
Aerial View of second
period
Remark: 40JPH mean it can produce 40 unit per hour
29

3.7 The future prospect of PV: Second
Product line keeps being improved: keep exploiting new subdivision market, keep
creating new products, keep improving product coverage!
Household Series
Urban SUV
New surface
&power
Large-class MPV
SX5 /SX6
Compact-Class
household MPV
CM7A 2.0T/6MT
Mid-class MPV
S50 2.0L
New Engine
SX7(7seat)
Mid-Class
Sedan markte New surface
& power
Business Series
S50 HEV / EV
New body
Small MPV
S500(5/7seat) S600(7/8seat)
Shorten&
narrowing
F500/F500L
Body rebuild
CM3B/CV3B
30

3.8 Market performance of CV
Enterprises development better than the industry: 2013

DFLZ growth rate is 36.2%, higher than the industry 16%
The new high class logistics product have the strong

performance in the dangerous chemical transportation
market.
We are the No. 1 of Southern

China sand gravel construction
and transport market.
6*4 M7C
In the lightweight coal
transportation market,
DFLZ is No. 3.
6*2Balong 507
First brand of South China

heavy-duty transport
logistics market
8*4
Balong507
Our tractor head is No.1 in the long8*4 Gravel King

distance tractor head market, the
proportion reached 90%.
V3 express transportation products
become the fastest growth product
in the cargo truck market.
6*2 Longka
As for the tipper market, we
are the No.1 of small
horsepower market.
4*2ChenglongV3
Tractor head
Cargo
As for the
special truck,
our company
is Southern
China's
largest producti
on.
4*2Chenglong price
Tipper
Special truck
31

3.9 The future prospect of CV
Integrated the product line: Integrated the product line: It will be the combination of more
competitive high-grade, medium-grade and low- grade products.
Line
Class
2014
Expecting
H
e
a
v
y
d
u
t
y
2015
G7
COMING
SOON
Grand
M7
New heavy duty

Mid
Economy
M5
Longka
Mid-duty
M3
New mid-duty
32

ONTENTS

33
4. The cornerstone of enterprise development

4.1 Strong R & D capabilities
Computer Aided Design PRO/ENGINEER/CATIA
CAE computer analysis American-made MSC large-sized universal finite

element analysis software
34

4.1 Strong R & D capabilities
The largest R & D center of

Dongfeng Automobile in
South China
Germany ALTOS laser
Three coordinate measuring
camera
chamber
5-axes heavy duty CNC
5-axes high speed CNC
Italy-made three coordinates
milling machine
milling machine
measuring machine
35

4.2 World-class CV production line
36

4.2 World-class CV production line
Bottom plate welding robot
Left & right wall welded / handling robot
Fengxing MPV body welding line
Roll edge robot Automated Guided Vehicle
37

4.3 Excellent global supply chain
DFLZ has many world famous parts suppliers.
38

4.4 Huge investment
DFLZ schematic
plan image of
Aerial view of PV plant
two bases
PV new base
A modern and
standard CBU
factory.
CV new base put into 1.8
billion investment, to create an
annual output capacity of
100,000 CV
39

4.4 Huge investment
The total investment of

first period of PV plant is
up to 1.8 billion RMB
whose annual production
capacity is up to 400,000
units .
40

4.5 The advanced marketing management concept
We study Nissan production management mode deeplypromote the lean management theory in each link of the
whole value chain; creating a "the whole staff, the whole process, the whole value chain" lean management mode.
Supplier
Merchandise
planning
R&D
Purchase Produce
Marketing and
Quality after-sales
Distributors
Cooperation functions
From 2008 to 2013, we start the go to global
strategy.
From 2014 to 2019, we start coming in

strategy.
We are training
Inviting Nissan experts to
in Dongfeng
our company helps us to
Nissan, Nissan, improve the management
level
Renault in
batches
41

4.6 We develop with distributors
Expend Auto Aftermarket,
and build manufacturer-distributor
win-win cooperation mode!
Transition from product vendors

to service providers
manufacturer-distributor
win-win cooperation mode
pillar
Building balanced and steady development profit model of distributor

Used car
replacement
Car
Credit
Finance
lease
Finance and
Insurance
Spare parts
After-sale
Service
Customer
lifetime
valueoriented
Cornerstone
New car sales
We will help our distributors have a rich profit structure and increasing their profitability.
42

ONTENTS

43

5.1 Haichuan 4S room in Nanyang - small city but great achivement
The sales volume of Haichuan 4S room reaches 600 units in 2013.
The population of Nanyang city: 0.6 million , growing 80% than 2012
140
2012 sales volume
120
2013 sales
volume
the sales volume of single model break through 100 units
118
100
81
80
61
65
60
40
34
37
33
31
28
30
40
42
20
0
1
10
11
12
44

5.2 Nantong Yongda :
The happiest thing is to be the dealer of Fengxing auto
Sales
performance
The population of Nantong

cityMore than 0.9 million.
2013
2012 Target 3565 units, an increase of 23%

2011
2010
Selling 2890 units, an increase of 70%
Selling 1783 units, an increase of 111%
Sales of 778 units, an increase of 83% in 2009

200
Market performance
30
25
150
20
100
Clients from
internet
&calling
15
10
50
Clients to
shop
0
1
10
11
12
Yongda has got promotion

year by year, in 2013, the sales
was 3565 units, increased 23%
monthly.
At the same time, speeded
up the marketing
transformation, it was
effective to promote the
clients collection and the
quantity of order.
Order
quantity
45

5.3 The pathway to success of Nantong
Yongda
Internet
Outdoor
Preempt the advertising

resource take the advantage of
Driving
high-end outdoor advertising media
Increase
the
clients
collection
Cooperate with the media and

strengthen the relationship with them
Maintaining good media relations and public
relations crisis handling: Conduct PR
Launched off-line activities

frequently make the best of the
Launched off Potential customers development: the opening

line activities
five network operators platform, setting the

Commissioner to establish department KPI
development team working on the potential effect of
customer checklist.
guests collection
Existing
Start the digital marketing

Strengthening the implementation of the
incoming customers, network customers
and retain customer development work
customers Development: Build popular

riders club, set commissioners, planning bimonthly
retain customer marketing activities.
46

5.4 Dongan 4S room in Wuhan -big city &greater achievement
The population of Wuhan city

More than 10 million
Sales volume
Sales amount
4000
Ten-year Fengxing road of Dongan 4S
room
The annual growth speed of sales volume68%
The annual growth speed of sales amount56% 2680
3500
3000
2500
2157
4038
35000
34026
24868
20000
1583
1500
949
1000
30000
25000
2000
500
40000
645
327
421
355
6450
157
1570
03
3270
04
4210
3550
05
06
18862
15000
14070
10000
745
7020
8806
5000
0
07
08
09
10
11
12
13
47

5.5 Dongan-Seeking to develop from sub-line operation
Through 6 years of efforts, both Joyear hatchback and Lingzhi MPV have made great achievement in Dongan 4S room .
Sales
Year Joyear
unit
Lingzhi
Profit
Year Joyear
10000 RMB
Lingzhi
2008
238
560
2008
262.5
372.2
2009
320
607
2009
318.6
375.4
2010
440
703
2010
399.5
388.0
2011
866
803
2011
321.5
428.0
2012
966
1714
2012
357.2
602.6
2013
1177
2462
2013
529.6
612.2
total
4007
6849
total 2189.2
2778.6
48

5.6 Huarui 4S room in Yizhang- focus on terminal and line marketing
Yizhang Huarui company locates in a small town of Hunan Province
which population is only 600,000 and the per capita GDP is 1522 USD.It
begins cooperation with Dongfeng Liuzhou Motor Co., Ltd. In 2002
In 2013, the sales volume actually reached 872, increased 86%
compared with last year and made a profit of 17.44 million RMB.
The population of Yizhang

county 0.6 million
High standard 4S shop of DFLZ

Truck repair shop in 2002
49

5.7 Success key of Huarui 4S room: Line work
Starting point
1 Collection of potential
customers, start from unfamiliar
customers (users of competing
products) visits. Looking, visiting
unfamiliar customers, collecting
potential customers.
2. Put the AD on transport subnetwork, service sub-network and

gravel plant two ads (banners, wall
advertising, etc.)!
3. Holding fixed point display
makes the customers to touch,
learn and be fond of BALONG, till
they buy it, finally spread it.
terminal point
4. Developing and visiting the key

customers to preserve the
relationship with them and
cultivating opinion leaders.
50

DFLZ has achieved a new development stage in both CV and PV market in
China with the market approved products and professional marketing strategy.
We will transform our overseas strategy, develop overseas market and
finally achieve brands globalized.
226206
167899
144668
105153
56718
22008
2002
28009
2003
42899
2004
37268
2005
46398
48968
2007
2008
37000
2006
2009
2010
2011
2012
2013
51

Next, Reaching Out to the World
Middle East
southeast Asia
AFRICA
South America
Above we introduced our

domestic performance, currently
we only export commercial
vehicles to several countries in
Southeast Asia;
Based on the stable growth of
domestic sales, next we are going
to greatly develop overseas
business, to introduce domestic
marketing experience abroad.
We has established different teams for South America, Mid-East, Africa areas.
We do hereby sincerely expect to establish a long-term partnership with you
and create a bright future together.
52
THANK YOU
53

Emulsificadores de Asfalto

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Emulsificadores de Asfalto

Transféré par

Droits d'auteur :

Formats disponibles

Brief of Dongfeng Liuzhou Motor Co., Ltd.

1. Introduction of Dongfeng Liuzhou Motor Co., Ltd. (DFLZ)

Nay Pyi Taw

the worlds largest

Liuzhous Night view

The city night view is

Rare stone Culture

1.3 Development of DFLZM

First flat head truck

First Chinese heavy

During the development of more than 40 years,

The Top Ten Brands in the service

The champion of Information Times Cup fuel

1. Introduction of Dongfeng Liuzhou Motor Co., Ltd. (DFLZ)

2. Brief introduction of Products

2.Brief introduction of Products

Mitsubishi Mitsubishi Mitsubishi Mitsubishi

2.Brief introduction of Products

Mitsubishi 4A9 engine

2.Brief introduction of Products

For driving in the city

For driving outside / for sports

2.Brief introduction of Products

Belgium Punch CVT gearbox

2.Brief introduction of Products

M5-D19 M5-Q3 M5-Q7

Mitsubishi Mitsubishi Mitsubishi

2.Brief introduction of Products

M7: Business class cabin

V3/M3: Economy class cabin

Luxury interior / comfortable seats

For daily business purpose

For logistics and transport

2.Brief introduction of Products

Vehicle luxurious sofa seat

Daytime driving lights

Daytime driving lights

360 degree panoramic camera system

2.Brief introduction of Products

2.Brief introduction of Products

All the cabins of our commercial

We are cooperative partner

2.Brief introduction of Products

1. Introduction of Dongfeng Liuzhou Motor Co., Ltd. (DFLZ)

3. The current situation of DFLZ

DFLZ growth speed

Imported brands (More than

Own brand (More than

Joint venture brands

Segment market growth speed

3. The current situation of DFLZ

3.2 Each segment

Mid-high class MPV

3. The current situation of DFLZ

Sale volume and market share are No.1

3. The current situation of DFLZ

No.1 of Business MPV

Geart Wall V80

3. The current situation of DFLZ

The annual growth rate 35%,

3. The current situation of DFLZ

2014.6 first period

The annual production