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Market Research Report

Egypt's Cards and Payments Industry: Emerging


Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape
reportscue

Synopsis:
The report provides top-level market analysis, information and insights into Egypt's cards
and payments industry, including:
Current and forecast values for each category of Egypt's cards and payments industry,
including debit cards, credit cards and prepaid cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Egypt's cards and payments
industry
Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid
cards used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Egypt's cards and payments industry

Report Overview:
The Egyptian economy is the second-largest in the Middle East after Saudi Arabia. The
economy depends largely on agriculture, tourism and cash remittances from Egyptians
working abroad, mainly in Saudi Arabia and Gulf countries. With the government and banks
striving to offer basic financial services to the unbanked population and banks expanding
their presence in rural areas, the Egyptian cards and payments industry registered positive
growth during the review period (2009-2013).
In July 2014, the newly elected President Abdel Fattah El-Sisi announced a wide range of
reforms, introducing new taxes, increasing selected taxes, and reducing energy subsidies
which are anticipated to spur economic growth over the forecast period (2014-2018). Other
Arab countries including Saudi Arabia, the UAE and Kuwait have committed around US$20.0
billion to Egypt, through a mix of central bank deposits, cash grants, in-kind grants, and
project aid, of which about US$15.0-16.0 billion was received as of June 2014, according to
the World Bank. The reforms are anticipated to have a positive effect on the cards and
payments industry.
Credit transfers and payment cards were the preferred payment instruments, having a
combined industry share of 94.6% in terms of transaction value in 2013. The share of
payment cards is increasing as the government and banks are increasing the awareness
levels and benefits among consumers and merchants.

Scope :
This report provides a comprehensive analysis of Egypt's cards and payments industry.
It provides current values for Egypt's cards and payments industry for 2013, and forecast
figures for 2018.
It details the different economic, infrastructural and business drivers affecting Egypt's cards
and payments industry.
It outlines the current regulatory framework in the industry.
It details the marketing strategies used by various banks and other institutions.
It profiles the major banks in Egypt's cards and payments industry.

Key Highlights :
In terms of the number of cards in circulation, Egyptian payment cards (including debit and
credit cards) registered positive growth during the review period, recording a compound
annual growth rate (CAGR) of 11.17%, increasing from 10 million in 2009 to 15.3 million in
2013. In terms of transaction value, payment cards valued to EGP161.7 billion (US$23.5
billion) in 2013, after registering a review-period CAGR of 9.07%.
In 2013, the average transaction value (ATV) in Egypt was US$97.7, which was the lowest
among Egypts peer countries: Oman, Kuwait, Saudi Arabia and the UAE. Kuwait recorded
the highest ATV with US$919.6, followed by the UAE with US$263.1, Oman with 207.4 and
Saudi Arabia with US$128.8.
In terms of card penetration, Egypt recorded 0.18 cards per inhabitant in 2013, while the
UAE recorded 1.96, Kuwait recorded 1.32, Oman recorded 1.03 and Saudi Arabia recorded
0.69. In terms of frequency of use, Egypt recorded 15.7 transactions per card in 2013, while
Saudi Arabia recorded 91.1, Kuwait recorded 47.7, the UAE recorded 43.1 and Oman
recorded 13.4.
In 2010, the CBE selected GiroNil to co-develop the national Automated Clearing House
(ACH) system in Egypt. The electronic network, built by the EBC and GiroNil Egypt, was
launched in June 2010 when the CBE and all 38 banks operating in the market were
successfully interlinked.

Table of Contents:
1 Key Facts and Events
2 Executive Summary
3 Payment Instruments
4 Market Attractiveness and Future Prospects of Cards and Payments
5 Analysis of Cards and Payments Industry Drivers
6 Emerging Consumer Attitudes and Trends
7 Payment Cards
8 Debit Cards
9 Credit Cards
10 Commercial Cards
11 Regulations in the Cards and Payments Industry
12 Card Fraud Statistics
13 Card Issuers
14 Card Schemes
15 Prepaid Cards
16 Appendix

Reason To Buy :
Make strategic business decisions using top-level historic and forecast market data related
to Egypt's cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in Egypt's cards and payments
industry.
Assess the competitive dynamics in Egypt's cards and payments industry.
Gain insights in to the marketing strategies used for selling various card types in Egypt.
Gain insights into key regulations governing Egypt's cards and payments industry.

To Get Details: http://www.reportscue.com/egypts-cards-and-payments-industryemerging-opportunities-trends-size-drivers-strategies-products-and-competitivelandscape-market

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