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New Media and Mass Communication

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Vol.30, 2014

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A Study of Attitude of Youth towards Patriotic Movies


Manju Kataria
Department of Advertising Management & Public Relations, Guru Jambheshwar University of Science &
Technology, Hisar (India)
E- mail of the corresponding author: katariamanju22@gmail.com
Abstract:
Cinema is the popular educational foundation of the country. Ramachandra Guha, the noted social historian of
India states, Feature films are the great popular passion of India, cutting across the social divides the divides
of caste, class, region, religion, gender and language. (Guha, 2007) The present study entitled A study of
attitude of Youth towards Patriotic movies was conducted with a view to ascertain the responses of boys and
girls regarding the patriotic movies. The sample comprised of 150 respondents which consisted 75boys and
75girls purposively in the age group of16-25years. The main objective is to understand the belief that is
prevalent among youth towards patriotism and patriotic movies. . In this table patriotic movies promote in
youngsters. Film, generally, has enormous impact on the societies. It gives new trends, ideas and traditions etc.
Films not only make the opinion but also reshape the opinions. Girls like the movies than boys.
Key words: patriotic movies, youth, Hindi cinema, survey
1. Introduction:
Cinema is an interesting topic but Indian cinema popularly known as Bollywood is more so because of the
unusual persona of the people who watch it. Mass media especially cinema shaped our society and peoples
attitudes. They control all aspects of life which is related to the people, as how people think, what style of clothes
are the most fashionable and how people should behave. The views enter a trance, a state of absorption,
concentration, attention and engrossed by the story and the plight of character. According to Ray Hom:
Movies, which made its birth in the late 1980s, are a major influence in the way most of humanity view the
world. People usually go to movies to escape the real world but when they leaked the theater they leave with a
permanent impression of images of people and situation they lack the expertise and knowledge of.
Film, generally, has huge impact on the world. It presents fresh style, ideas and customs etc. Films not only
create the attitude but also redesign the attitudes. Films reshape old styles, customs and ideas. If one thought
succeeds sturdily in public then it can be broadcast from one society to another.
Jyotika Virdi Hindi cinema has its own agenda imagining a unified a unified nation. Hindi cinema is the
main educational organization of India. While Hindi is a northern area language its spectators exceed regional
and lingual borders. Popular Hindi cinema is the nationalized cinema not just because it is produced and inspired
mainly within national boundaries but since it moves national identity, consults variances experienced by the
nation, constructs latest accounts of the nation and constructs awareness of nation- hood. Stephen Nathanson
(1993, 3435) defines patriotism:
1. Special affection for one's own country
2.

A sense of personal identification with the country

3.

Special concern for the well-being of the country

4.

Willingness to sacrifice to promote the country's good

Patriotism describes the optimistic approach and support of one country by an individual as well as the
inhabitants. The country can be a region or a capital. Patriotism includes of thoughts such as feeling the pleasure
in success, and the wish to continue the natures and the establishment of culture, as well as to identify ourselves
from further countries.
Patriotism permits a country to take vanity of the countrys past, present and future triumphs and, it also permits
the community to forever struggle for progress, encourages inhabitants to take part in the nations assessment
making and assists in keep peace inside the country as well as struggling the various problems. According to
Charles Darwin (1871):
A tribe including many members who, from possessing in a high degree the spirit of patriotism, fidelity,
obedience, courage, and sympathy, were always ready to aid one another, and to sacrifice themselves for the
common good, would be victorious over most other tribes; and this would be natural selection...
2. Objectives of the Study:
1.

To highlight the exposure of patriotism among youth through patriotic movies.


25

New Media and Mass Communication


ISSN 2224-3267 (Paper) ISSN 2224-3275 (Online)
Vol.30, 2014

2.

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To analyze the audience perception about patriotism in patriotic movies.

3. Methodology for Survey:


Survey method will be adopted for the study. The sample comprised of 150 respondents which consisted 75boys
and 75girls purposively in the age group of16-25years. The questionnaire or survey can be a written document
that is completed by the person being surveyed, an online questionnaire, a face-to-face interview or a telephone
interview. Using surveys, it is possible to collect data from large or small populations. Data are usually collected
through the use of questionnaires, although sometimes researchers directly interview subjects.
4. Conclusion:
In the present study entitled A Study of Attitude of Youth towards Patriotic Movies was conducted. It is
observed that for some reason or the other 97.33% of the youth watch movies. It is also observed that majority
(61.33%) watch movies for entertainment rather than for information and time pass. Youth prefer watching
romantic (29.33%) followed by (16.66%) patriotic movies. It is seen that high percent (66%) are influenced by
patriotic movies. From the findings it is find out that (25.33%) patriotic movie attracts attention of youth whereas
23.33% inform about freedom followed by entertainment (19.33%). In patriotic movies most (26.66%) of youth
like dialogue whereas (23.33%) like characters- dynamic. It is also found that maximum (46.66%) of discuss
about patriotic movies with their friends. From the findings it is believed that traditions come to the mind of
youth when they hear INDIA in these movies. Internet is the best medium where 40.66% youth express their
thoughts, ideas and opinions found by blogs 28%. Youth thinks that patriotic movie, their country/ home,
freedom, opportunities etc. it is also believed that patriotic movies promotes devotion, humanity and liberty to a
large extent.
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University Press.
6. Data Analysis
6.1 Table-. Watch Hindi movies?
Option
Boys (N=75)
Number
%
Yes
72
96
No
3
4

Girls (N=75)
Number
%
74
99
1
1

Combined (N= 150)


Number
%
146
97.33
4
2.66

Table- 6.1. Shows young boys and girls watch Hindi movies. In this table 96% boy and 99% girls watch Hindi
movies. 4 % boys and 1% girls dont watch Hindi movies. This table also shows that more number of girls like
movies than the boys. Total 97.33% watch and 2.66% dont watch the movies.
6.2 Table- Do these movies
Option
Boys (N=75)
For
Information
For
Entertainment
For Time pass

Girls (N=75)

Combined (N= 150)

Number
11

%
14.66

Number
21

%
28

Number
32

%
21.33

47

62.66

45

60

92

61.33

17

22.66

12

26

17.33

Table -6.2depicts 75 boys and75 girls watching Hindi movies for information, entertainment and time pass. In
this table 11, 47 and 17 boys watch movies for information, entertainment and time pass respectively. On the

27

New Media and Mass Communication


ISSN 2224-3267 (Paper) ISSN 2224-3275 (Online)
Vol.30, 2014

www.iiste.org

other hand 45, 28 and 12 girls watch movies for entertainment, information and time pass respectively. Movies
are the main source of entertainment with 61.33%.
6.3 Table- Favorite film genre
Option
Boys (N=75)
Girls (N=75)
Combined (N= 150)
Number
%
Number
%
Number
%
Comedy
11
14.66
2
2.66
13
8.66
Horror
4
5.33
5
6.66
9
6
Action
14
18.66
5
6.66
19
12.66
Patriotic
9
12
16
21.33
25
16.66
Romantic
21
28
23
30.66
44
29.33
Thriller
4
5.33
8
10.66
12
8
Drama
3
4
5
6.66
8
5.33
Arts
2
2.66
4
5.33
6
4
Cartoon
5
6.66
5
6.66
10
6.66
Other
2
2.66
2
2.66
4
2.66
Table-6.3 represents the different kinds of movies like comedy, horror, action, patriotic, romantic, thriller,
drama, arts, cartoon and other. Most of the boys and girls like romantic movies (28 % and 30.66% respectively).
More girls (21.33%) watch patriotic movies as compared to boys (12%).More boys like action and comedy
movies than girls. Cartoon and other type of movies are liked equally by boys and girls, whereas more girls
watch arts, drama and thriller movies than boys.
6.4Table- Influenced after watching patriotic movies
Options
Boys (N=75)
Girls (N=75)
Combined (N= 150)
Number
%
Number
%
Number
%
Yes
47
62.66
52
69.33
99
66
No
3
2
3
2
6
4
Little bit
17
22.66
14
18.66
31
20.66
Can't say
8
10.66
6
8
14
9.33
Table-6.4 shows the impact of movies on youth after watching the patriotic movies. Patriotic movies make the
image building of our nation on the minds of audience. Girls (69.33%) are more influenced than boys (62.66%).
3 boys & 3 girls are not influenced with these movies. 22.66% boys and 18.66% girls are influenced little bit but
8 boys & 8 girls are silent. Combined 99 boys & girls are influenced after watching the patriotic movies.
6.5 Table -Do patriotic movies
Options
Boys (N=75)
Number
%
Motivate
21
28
Entertains
16
21.33
Attracts attention
19
25.33
Inform about
14
18.66
Freedom
Time pass
3
4
Cant say
2
2.66

Girls (N=75)
Number
%
18
24
13
17.33
19
25.33
21
28
3
1

4
1.33

Combined (N= 175)


Number
%
39
26
29
19.33
38
25.33
35
23.33
6
3

4
2

Table-6.5maximum patriotic movies motivate boys 21% and girls 18% and these movies attract the attention of
boys & girls equally 25.33%. Most of patriotic movies based on freedom struggle so 14 boys and 21 girls learn
about freedom struggle with the help of these kind of movies. Movies are the basic source of entertainment,
patriotic movies also entertains 16% boys and 13% girls. 3 boys and 3 girls take these movies for time pass, but
2.66 % boys and 1.33% girls cant say that did patriotic movies. In combined patriotic movies are mainly attracts
attention and informs about freedom struggle with 25.33% and 23.33%.

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New Media and Mass Communication


ISSN 2224-3267 (Paper) ISSN 2224-3275 (Online)
Vol.30, 2014

6.6 Table- Like most in patriotic movies


Options
Boys (N=75)
Number
%
Songs
6
8
Dialogues
19
25.33
Action
8
10.66
Characters16
21.33
dynamic
Story
8
10.66
Raised issued
11
14.66
All things
7
9.33

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Girls (N=75)
Number
%
5
6.66
21
28
8
10.66
19
25.33
5
9
8

6.66
12
10.66

Combined (N=150)
Number
%
11
7.33
40
26.66
16
10.66
35
23.33
13
20
15

8.66
13.33
10

Table-6.6 presents the elements of a movie. Dialogues are most like boys and girls 25.33% & 28%. At second
place characters- dynamic like by girls 28% and boys 19%. Action is equally liked. Boys (11%) like raised
issues and girls (9%). 7 boys and 8 girls fond of all things. Songs are liked by boys (8%) and girls (6.66%).In
combined songs 7.33%, dialogues 26.66%, action 16%, characters dynamic 23.33, story 8.66%, raised issued
13.33 and all things 10% liked by youth.
6.7 Table-Discuss these patriotic movies withOptions
Boys (N=75)
Number
%
Friends
37
49.33
Parents
7
9.33
Teachers
9
12
Brother/ Sisters
18
24
Anyone
3
2
None
1
1.33
Cant say
0
0

Girls (N=75)
Number
%
33
44
11
14.66
7
9.33
21
28
2
2.66
1
1.33
0
0

Combined (N=175)
Number
%
70
46.66
18
12
16
10.66
39
26
5
3.33
2
1.33
0
0

Table-6.7 shows that 49.33% boys and 18% girls discuss with their friends. 28% girls and 24% boys discuss
with their brother/sisters. 9% boys and 7% girls discuss with teachers.9.33% girls and 12% boys discuss with
their parents. They discussed with anyone (boys 2% & girls 2.66%), but 1.33% boys and girls are silent. In
combined 46.66% are with friends, 12%with parents,10.66% with teachers, 26% with brother/sisters,3.33% with
anyone, 1.33%dont discuss at all, whereas none was found without a view.
6.8 Table-In mind when hear INDIA in movies
Options
Boys (N=75)
Number
%
My country/ Home
28
37.33
Traditions
16
21.33
Diversity
3
2
Patriotism
9
12
Prosperity
6
8
Struggle
11
14.66
Others articles
2
2.66

Girls (N=75)
Number
%
26
34.66
19
25.33
3
2
11
14.66
7
9.33
4
5.33
5
6.66

Combined (N=150)
Number
%
54
36
35
23.33
6
4
20
13.33
13
8.66
15
10
7
4.66

Table- 6.8 shows 37.33% boys and 34.66% girls feel my country/home when they hear INDIA. 25.33% girls and
21.33% boys consider traditions. Boys and girls are equal (2%) in diversity. 12% boys and 14.66% girls feel
patriotism. 6% boys and 9.33% girls consider prosperity. 14.66% boys and 5.33% girls feel struggle when they
hear INDIA.2.66% boys and 6.66% girls think about other articles when they hear INDIA. In combined 36% my
country/home, 23.33% traditions, 4% diversity, 13.33% patriotism, 8.66% prosperity, 10% struggle and4.66%
other articles.

29

New Media and Mass Communication


ISSN 2224-3267 (Paper) ISSN 2224-3275 (Online)
Vol.30, 2014

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6.9 Table- Expressed the thoughts/ideas/opinions about patriotic movies


Options

Boys (N=75)
Number
%
28
37.33
20
20.66
6
8
9
12
5
6.66
4
5.33
3
2

Internet
Blogs
Public
Public speech
Print media
Electronic Media
Others

Girls (N=75)
Number
%
33
44
21
28
4
5.33
3
2
4
5.33
2
2.66
8
10.66

Combined (N=150)
Number
%
61
40.66
41
27.33
10
6.66
12
8
9
6
6
4
11
7.33

Table-6.9 depicts youth expressing their feelings about patriotic movies. 37.33% boys and 44% girls used
internet for sharing their thoughts. 20.66% boys and 28% girls used blogs. 8% boys and 5.33% girls interest in
public speech. Print media used by 6.66% boys and 2.66% girls. Electronic media used by 5.33% boys and
2.66% girls. 7.33% youth use other means of expressing their thoughts.
6.10 Table- In patriotic movies, country INDIA gives you
Options
Culture
Freedom
Opportunities
Education
Others
Nothing

Boys (N=75)
Number
%
16
21.33
18
24
22
29.33
16
21.33
3
2
0
0

Girls (N=75)
Number
%
15
20
24
32
20
26.66
14
18.66
2
2.66
0
0

Combined (N=150)
Number
%
31
20.66
42
28
42
28
30
20
5
3.33
0
0

Table- 6.10 shows what young boys & girls think, country gives them in patriotic movies. 21.33% boys and
18.66% girls think about the culture. 24% boys and 32%girls feel freedom after watching patriotic movies.
29.33% boys and 26.66% girls think their country gives the opportunities. 20% boys and 16% girls consider
India gives best education. 3% boys and 2.66% girls think about other things. In combined 20.66% culture, 28%
freedom, 28% opportunities, 2% education and 3.33% others in movies.
6.11Table-Patriotic movies promotes
Options
National
Integrity
Humanity
Devotion
Motivation
Liberty
Proud
Love
Other Things

Boys (N=75)
Number
%
5
6.66
11
17
12
13
8
7
2

14.66
17.33
16
17.33
10.66
9.33
2.66

Girls (N=75)
Number
%
7
9.33
14
18
9
10
12
4
1

18.66
24
12
13.33
16
5.33
1.33

Combined (N=150)
Number
%
12
8
25
35
21
23
20
11
3

16.66
23.33
14
15.33
13.33
7.33
2

Table-6.11 represents patriotic movies promote the feelings of our country in youngsters. Devotion is the best
feeling towards the country. 17.33% boys and 24.33% girls think patriotic movies endorse them devotion for
their country. Humanity is 14.66% in boys and 18.66% in girls. 17.33% boys and 13.33% girls promote liberty.
Proud 13.33%, national integrity 8% and love 7.33% and other things 2 % in combined.

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