Marketing Management

2nd Quiz 1 to 22 Lecture

By Naji
Repeating Ignore
Which of the following is included in task environment?
1.
Select correct option:
Economy
Technology
Media
Promotion
2.

Tight cost control is associated with which of the following strategy?

Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Which one of the following tend to market high end goods and services and are able to use a
premium pricing strategy in a specific market segment.
3.
Select correct option:
Followers
Challengers
Leaders
Nichers
Financial summary of a marketing plan includes all EXCEPT:
4.
Select correct option:
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
The loyalty marketing focuses on establishing long term relationship between:
5.
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
6.

Which of the following are called value maximizers?

Select correct option:
Sellers
Customers

Marketers
Manufacturers
7.

8.

Which of the following aggressive strategy is without direction?

Select correct option:
Reactor
Analyzer
Defender
Prospector
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan

Which of the following can be used to improve the customers viewpoint about firms products
and services?
9.
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
10.

11.

12.

Which of the following is NOT a part of financial summary?

Select correct option:
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers

Pictures and specification of product are added in which of the following part of the marketing
plan?
13.
Select correct option:
Financial summary
Executive summary
Situation analysis
Appendix
14.

Which of the following is NOT included in product decisions?

Select correct option:
Styling
Brand name
Warehousing
Packaging

Insurance service would BEST be described as which kind of a product?

15.
Select correct option:
Convenience
Unsought
Specialty
Durable
When any customer does not fully likes the product or talks in favor of the product, it is known
as:
16.
Select correct option:
Bad mouth
Word of mouth
Bad impression
Unfavorable products
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes,
warranties, returns, designs and features?
17.
Select correct option:
Product
Price
Promotion
Place
Which of the following BEST describes the consumers preference for products that are widely
available to them?
18.
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept

Which of the following is the period when sales fall off and profits drop?
19.
Select correct option:
Introduction
Growth
Maturity
Decline
In the _____, the firm faces a trade-off between high market share and high current profit.
20.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
21.

22.

23.

The growth stage of a product life cycle is associated with:

Select correct option:
Rapidly rising sales
Low sales
Declining sales
Low profit
All of the following are the examples of controllable factorsEXCEPT:
Select correct option:
Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Core competency guides a firm recombining its abilities in response to demands from the:
Select correct option:
Retailer
Wholesaler
Environment
Supplier

Additional cost is associated with which of the following strategy?

24.
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Identify which of the following is an aggressive strategy.
25.
Select correct option:
Intensification
Diversification

Harvesting
Vertical integration
26.

27.

28.

Retailers are considered under which of the following environment?

Select correct option:
Broad
Weak
Task
Competitive
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy

In which of the following marketing strategy companies develop the brand name, brand image
and product portfolio analysis?
29.
Select correct option:
Product
Pricing
Promotion
Distribution
30.

31.

The decisions regarding bundling of a product are related to:

Select correct option:
Product
Price
Distribution
Promotion
Which of the following is the period when sales become very low and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline

Which of the following is the task of selecting an overall company strategy for long-run survival
and growth?
32.
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
33.

All of the following are the examples of unsought goods EXCEPT:

Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy

A customer requirement about any product in which he/ she needs to avail core features in that
product, is called:
34.
Select correct option:
Real need
Stated need
Unstated need
Delighted need
Which of the following is known as a set of marketing tools used by the firms to pursue its
marketing objectives in the target market?
35.
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
When a firm attempts to increase sales during the maturity stage of the PLC by changing
one or more marketing mix elements, it is _____.
36.
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
37.

Which of the following is NOT a purpose of a marketing plan?

Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control

Which of the following is NOT a type of vertical integration?

38.
Select correct option:
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
A product is showing rapidly rising sales and profits are also high. Identify the product is at:
39.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
Which of the following is an advantage that enables business to survive against its competition
over a long period of time.
40.
Select correct option:
Marketing advantage
Sustainable competitive advantage
Core competency
Competitive advantage
In term of marketing mix, a television show like Tariq Aziz show is an example of:
41.
Select correct option:
Product
Price
Place
Promotion
Which of the following is NOT a force in the macro environment?
42.
Select correct option:
Cultural
Political
Economic
Supplier
43.

44.

Which of the following represent the companies which prefer to follow rather than challenge?
Select correct option:
Market challenger
Market follower
Market nicher
Market leader
Market oriented firms focus on:
Select correct option:
Retailers

Distributors
Customers
Wholesalers
In which stage of the product life cycle does a product reach its peak sales?
45.
Select correct option:
Introduction
Growth
Maturity
Decline
Sales decline in the decline stage of the PLC because of technological advances, increased
competition, and _____.
46.
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Which of the following are products and services bought by final consumers for personal
consumption? These include convenience products, shopping products, specialty
products, and unsought products.
47.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items
48.

Need becomes ________ when they are directed towards a specific object.
Select correct option:
Actual need
Want
Satisfaction
Demand

Which of the following is TRUE about marketing concept?

49.
Select correct option:
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Identify the products that the customer usually buys frequently and with a minimum of
comparison and buying effort.
50.
Select correct option:
Specialty

Convenience
Unsought
Augmented
Which of the following is also called an Export market?
51.
Select correct option:
Consumer market
Business market
Global market
Government market
Which of the following emphasizes on profit margins rather than revenue?
52.
Select correct option:
Market leader
Market challenger
Market nicher
Market follower
Which of the following is a strategic planning method that some organizations use to make
flexible long-term plans?
53.
Select correct option:
Monitoring
Forecasting
Scenario planning
Guerrilla marketing
The consumer products and services with unique characteristics or brand identification for which
a significant group of buyers is willing to make a special purchase effort are
called:
54.
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
The marketing plan should open with a brief summary of the main goals and recommendations.
This is called:
55.
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement
56.

Which of the following tells about the details of the plan?

Select correct option:
Title page

Market analysis
Marketing strategy
Executive summary
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing
managers?
57.
Select correct option:
Introduction
Growth
Maturity
Decline
58.

Which of the following is NOT a part of broad environment?

Select correct option:
Economy
Demographics
Technology
Corporate culture

Buying and selling of mass consumer goods and services comes under which of the following
markets?
59.
Select correct option:
Business markets
Global markets
Consumer markets
Government markets
Among the various elements, the brand name, belongs to which of the following?
60.
Select correct option:
Core product
Actual product
Augmented product
Specialty product
61.

While considering the place for a product which of the following is important for customer.
Select correct option:
Communication
Convenience
Cost
Solution

ABC Company has introduced a new beverage in the market. The company must inform
customers about the availability and the benefits of the beverage. Identify the activitiy of
marketing mix involved.
62.
Select correct option:
Place

Price
Promotion
Product
Which of the following is usually the target of a market challenger?
63.
Select correct option:
Market nicher
Market leader
Market follower
Market segment
The consumers estimate of the products overall capacity to satisfy his or her needs is called:
64.
Select correct option:
Product Cost
Product Value
Product need
Product Satisfaction
Product planners need to think about products and services on three levels. Each level adds more
customer value. The most basic level is the _____, which addresses the
question, What is the buyer really buying?
65.
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Which of the following markets involve buying and selling of goods for their utility and enabling
them to make or re-sell a product to others?
66.
Select correct option:
Consumer markets
Business markets
Global markets
Government markets
Relationship marketing is also known as:
67.
Select correct option:
Brand marketing
Value marketing
Loyalty marketing
Experiential marketing
Which of the following is an example of ancillary service?
68.
Select correct option:
warranty
Promotion

Labeling
Packaging
69.

70.

Which one of the following BEST describes the human need?

Select correct option:
Food
French-fries
Burger
Pizza
Aggressive selling is a characteristic of which of the following concept of marketing?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept

A firm is producing standardized products and enjoying the economies of scale by

producing more. The firm is following which of the following strategy?
71.
Select correct option:
Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage,
assortments, locations, inventories or transports?
72.
Select correct option:
Product
Price
Place
Promotion
Which of the following firms emphasis on products benefits to the customers rather than on
product attributes.
73.
Select correct option:
Product oriented
Market oriented
Sales oriented
Production oriented
74.

Which of the following is a controllable factor for marketers?

Select correct option:
Competition
Technology
Corporate culture

Economy
Which of the following is NOT a technique of measuring customer satisfaction and monitoring
customers complaint?
75.
Select correct option:
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Decisions regarding covering area of a product are included in which of the following marketing
strategy of a market plan?
76.
Select correct option:
Distribution
Promotion
Pricing
Product
Which of the following stage in the PLC is characterized by rapid market acceptance, increasing
sales, and increasing profits?
77.
Select correct option:
Introduction
Growth
Maturity
Decline
A company designs the product with little or no input from customers, the company is practicing
which of the following concept?
78.
Select correct option:
Product concept
Marketing concept
Selling concept
Production concept
79.

80.

Which of the following gives the exact position of a companys product with respect to market?
Select correct option:
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Which of the following has a quick response towards a new product?
Select correct option:
Early majority
Early adopters
Late majority

Laggards
Which of the following is NOT included in business analysis?
81.
Select correct option:
Management analysis
Cost analysis
Sales forecast
Profit analysis
A brand which cost more than other products is called:
82.
Select correct option:
Premium brand
Economy brand
Co-brand
Family brand
The purchase of which of the following items is least likely to be affected by demographic
factors?
83.
Select correct option:
Car
Furniture
Computer
Sugar
The label on a soft drink can be read "cool and refreshing." For what reason these words are
used?
84.
Select correct option:
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements
85.

86.

Which of the following is a major determinant of demand for the product in the market?
Select correct option:
Planning
Promotion
Price
Place
Which of the following is NOT an external source of idea generation?
Select correct option:
Top management
Competitors
Suppliers
Customers

Which of the following is the price which company receives after accounting for discounts,
allowances, promotions, and other incentives?
87.
Select correct option:
Premium
Cooperative
Effective
Efficient
88.

Which of the following is the first step in the new product development process?
Select correct option:
Idea generation
Idea development
Idea screening
Idea testing

Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
89.
Select correct option:
Line extension
Co- branding
Brand extension
Multibranding
In the product adoption process, the consumer is stimulated to seek information about the
innovation at which of the following stage?
90.
Select correct option:
Interest
Trial
Awareness
Evaluation
All of the following are reasons, people will buy a premium priced product, EXCEPT:
91.
Select correct option:
Self-interest
Flawless performance
Sign of self-worth
Indication of good quality
A brand which is created and owned by a reseller of a product or service is known as:
92.
Select correct option:
Co-brand
Private brand
Manufacturer's brand
Licensed brand
Which of the following method is mostly used in the retailing?

93.

94.

Select correct option:

Courier service
Online shops
Self-service
Counter-service
A secondary use package can best be defined by which of the following?
Select correct option:
Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe

Which of the following is NOT a part of consumer adoption process?

95.
Select correct option:
Convenience
Trail
Evaluation
Interest
Which of the following is considered as dead end of distribution?
96.
Select correct option:
Promotion
Warehousing
Wholesaling
Retailing
The most flexible element of marketing mix which can be changed quickly is:
97.
Select correct option:
Promotion
Price
Place
Product
98.

99.

Which of the following explains the description of the product?

Select correct option:
Brand
Container
Labeling
Packaging
Critical path analysis is useful at which stage of the product development Process?
Select correct option:
Commercialization
Concept development
Beta testing

Business Analysis
Which of the following sets floor for the price that company can charge for its product?
100.
Select correct option:
Product
Premium
Promotion
Cost
Price is the only element in the marketing mix that produces:
101.
Select correct option:
Fixed cost
Expense
Variable cost
Revenue
102.

103.

In which of the following company specifically creates a brand to counter a competitive threat?
Select correct option:
Fighting brand
Co-brand
Family brand
Individual brand
Identify the type of packaging for ice creams.
Select correct option:
Primary packaging
Secondary packaging
Transport packaging
Decorative packaging

Which of the following is used to test the customer preference about the new product
design?
104.
Select correct option:
Concept testing
Conjoint analysis
Beta testing
Business Analysis
Identify the commercialization decision which involves decisions regarding launch of product in
single or multiple localities?
105.
Select correct option:
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?

A firm is developing a new product and has placed the advertisement of the product. The firm is
at which stage of the new product development process?
106.
Select correct option:
Commercialization
Concept development
Beta testing
Business Analysis
107.

The price of an executive is:

Select correct option:
Premium
Cost
Salary
Wage

Which of the following is also called as prestige price?

108.
Select correct option:
Skimming price
Penetration price
Psychological price
Premium price
At which of the following stage of consumer adoption process the consumer decides whether to
use the product or not?
109.
Select correct option:
Awareness
Interest
Trial
Evaluation
Which of the following involves designing and manufacturing the container or wrapper for a
product?
110.
Select correct option:
Labeling
Branding
Product line
Packaging
Idea-reducing stage of new product development process is called:
111.
Select correct option:
Concept development
Product concept
Idea screening
Idea generation
Which of the following takes place at retailers end?

112.

113.

Select correct option:

Promotion
Placing
Pricing
Exchange
During which stage of new product development does the firm consider profitability?
Select correct option:
Idea generation
Business analysis
Market testing
Product development

Which of the following element of marketing mix customer analyzes at the last, taking a decision
of buying a particular product?
114.
Select correct option:
Promotion
Place
Price
Product
In which of the following company introduces new brand names under the same product
category?
115.
Select correct option:
Multibrands
Brand extension
Line extension
New brands