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Set-Top Box Market India

February 2015

Executive Summary

Market
Overview

Set-top box market in India is set to grow at a CAGR of x% till 20--e

Revenue from set-top box market is going to touch x bn in 20--e
At present, roughly 60-70% of the STBs sold in India are imported from foreign markets
Challenges:

Drivers:

Drivers &
Challenges

Trends

Complete Digitization of TV Services

Emerging Middle-Class and Rising
Disposable Income
Increase in Television and TV Service
Penetration
Increase in Sales of Flat Panel TVs

Low-Cost STB Imports and Low Domestic

Production
Shortage and Supply Backlog of STBs

Opera Software to Partner with STB Manufacturers

Android-based STB Platform
MSOs providing STBs at INR 799
Television with Integrated STBs
Key Players

Competitive
Landscape

Company 1

Company 2

Company 3

Company 4

Company 4

Company 5

SET-TOP BOX MARKET IN INDIA 2015.PPT

 Macroeconomic Indicators
Introduction
Market Overview
Government Initiatives
Drivers and Challenges
Trends
Competitive Landscape
Market Opportunities
Strategic Recommendations
Appendix
SET-TOP BOX MARKET IN INDIA 2015.PPT

Economic Indicators (1/3)

GDP at Factor Cost: Quarterly
INR tn
15

13

d1
c1
b1

12

a1

14

c4
b4
a4

c3
b3
a3

d2
c2
b2
a2

11

Q1

Q2
2011-12

2012-13

Q3
2014-15

2013-14

Q4

Inflation Rate: Monthly

%
2
1

0
-1

-2

Jul 2013 - Aug 2013

Aug 2013 - Sep 2013

Sep 2013 - Oct 2013

Oct 2013 - Nov 2013

SET-TOP BOX MARKET IN INDIA 2015.PPT

Nov 2013 - Dec 2013

4

Introduction (2/2)

SAMPLE

Types of Set-Top Box Formats

STBs can be broadly classified in four major categories catering to various TV broadcasting format
Digital
Cable
STB

Text

Satellite
DTH STB

Text

IPTV STB

Text

Hybrid
STB

Text

SET-TOP BOX MARKET IN INDIA 2015.PPT

Rising demand for high definition channels have propelled

the set-top box market in India
Market Overview India (1/4)

Text

Set-Top Box Market Size and Growth

INR bn

b3

x6
a%

b2

x5
x4

b1

x1

x2

x3

0
20--

20--e

20--e

20--e

SET-TOP BOX MARKET IN INDIA 2015.PPT

20--e

20--e

Drivers & Challenges Summary

Drivers

Challenges

Complete Digitization of TV Services

Low-Cost STB Imports and Low

Domestic Production

Emerging Middle-Class and Rising

Disposable Income

Shortage and Supply Backlog of STBs

Increase in Television And TV Service

Penetration

Increase in Sales of Flat Panel TVs

SET-TOP BOX MARKET IN INDIA 2015.PPT

Key Trends

Opera Software to Partner with

STB Manufacturers

Android-based STB Platform

Key Trends

Television with Integrated STBs

MSOs providing STBs at INR 799

SET-TOP BOX MARKET IN INDIA 2015.PPT

SAMPLE

Porters Five Forces Analysis

Impact
x
Threat of New Entrants

Impact
x

Bargaining Power of Suppliers

Impact
x

Competitive Rivalry

Impact
x

Bargaining Power of Buyers

Impact
x

Threat of Substitutes

SET-TOP BOX MARKET IN INDIA 2015.PPT

SAMPLE

Competitive Benchmarking (2/5)

Key Ratios of Top 3 Companies Operational Basis (FY 2013) (1/3)

Operating Margin

Net Margin

40
30

a1
b1

20
10

a2

b2

a3

b3

Company A

Company B

Company C

Company A recorded operating margin of x1%, higher than that of Company B which recorded operating margin of
y2% but lower than that of Company C which recorded operating margin of z3%
Net margin for Company A , Company B and Company C are a1%, b2% and c3% respectively, wherein Company A has
the highest net margin among these three companies

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Public: Domestic Company Company 1

(1/5)

SAMPLE

Company Information

Offices and Centres India

Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange

Mumbai

Head Office

Products and Services

Category

Products/Services

Key People
Name

Designation

Person 1

MD and Executive Director

Person 2

VC and VC of Share Transfer

Committee

Person 3

Director

Person 4

Director

SET-TOP BOX MARKET IN INDIA 2015.PPT

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Public: Domestic Company Company 1

(2/5)

SAMPLE
Key Ratios

Financial Snapshot
Total Income

a4

a2

c
z1

a3

a1

Particulars

Net Profit/Loss

z2

z3

z4

q
p

2010

2011

2012

2013

Financial Summary
The company earned a net profit of INR x1 mn in FY 2013, as compared to
net profit of INR x2 mn in FY 2012
The company reported total income of INR y1 mn in FY 2013, registering an
increase of y2% over FY 2012
The company earned an operating margin of z1% in FY 2013, an increase of
z2percentage points over FY 2012
The company reported debt to equity ratio of a1 in FY 2013, an increase of
a3% over FY 2012

Key Financial Performance Indicators

Indicators

Value (20/03/2014)

y-o-y change
(2013-12)

2013

2012

2011

2010

Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)

Liquidity Ratios
Current Ratio
Cash Ratio

Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved

SET-TOP BOX MARKET IN INDIA 2015.PPT

Decline

12

Public: Domestic Company Company 1

(3/5)

SAMPLE

Key Business Segments

Segment 1
C%

a1%

B%

b1%

Key Geographic Segments

Segment 2

b2%

Region 1

b3%

b4%

A%

Region 2

C%

x1%

B%

y1%

x2%

x3%

x4%

2010

2011

2012

2013

A%
2010

2011

2012

2013

Business Highlights
Description

News

Overview

Text

Services

Text

SET-TOP BOX MARKET IN INDIA 2015.PPT

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Public: Domestic Company Company 1 SWOT Analysis

(5/5)

SAMPLE
S

SET-TOP BOX MARKET IN INDIA 2015.PPT

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Private: Domestic Company Company 2

(1/5)

SAMPLE

Company Information

Offices and Centres India

Corporate Address

Tel No.
Fax No.
Website
Year of Incorporation

Mumbai

Head Office

Products and Services

Category

Products/Services

Key People
Ready Meals

Name

Designation

Person 1

Director

Person 2

Director

Person 3

Director

Person 4

Director

Instant Mixes

Others

SET-TOP BOX MARKET IN INDIA 2015.PPT

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Private: Domestic Company Company 2

(2/5)

SAMPLE

Shareholders of the Company

Name

Ownership Structure
No. of Shares held

Segment
Segment

Segment

19.0%

23.6%

SET-TOP BOX MARKET IN INDIA 2015.PPT

57.4%

16

Private: Domestic Company Company 2

(3/5)

SAMPLE

Financial Snapshot
Total Income

Net Profit/Loss
a3

t
s

Key Ratios

a4

a2

f
d

b1

b2

b3

b4

c
b

a
2008

2009

2010

y-o-y change
(2013-12)

2013

2012

2011

2010

Profitability Ratios
e

a1

r
q

Particulars

2011

Financial Summary

Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets

Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)

The company earned a net profit of INR x1 mn in FY 2011, as

compared to net profit of INR x2 mn in FY 2010

Liquidity Ratios

The company reported total income of INR x3 mn in FY 2011,

registering an increase of x4% over FY 2010

Leverage Ratios

The company earned an operating margin of x5% in FY 2011,

an increase of x6 percentage points over FY 2010
The company reported debt to equity ratio of x7 in FY 2011, a
decrease of x8% over FY 2010

Current Ratio
Cash Ratio
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved

SET-TOP BOX MARKET IN INDIA 2015.PPT

Decline

17

Private: Domestic Company Company 2

(3/5)

SAMPLE

Business Highlights
Description

News

Overview

Text

Facilities

Text

Recognitions

Text

SET-TOP BOX MARKET IN INDIA 2015.PPT

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Private: Domestic Company Company 2 SWOT Analysis

(5/5)

SAMPLE
S

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