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Project report on
Individual
Retail Visit
At
Croma
Mulund
Table of contents
Sr. No
Content
Page No.
1.
Overview
2.
3.
4.
5.
6.
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Croma Mulund
a. Location and Socio-economic study:
Demographics of Mulund:
Mulund is a suburb in north-east of Mumbai. It is about 32 Kms away from Mumbai.
Particulars
Population
Per capita income
Data as of 2011
7,50,000
$2845
Geographical Significance:
Mulund is half an hour away from the heart of Mumbai. Mulund has easy access to
the Eastern Express Highway and Navi Mumbai through the Mulund-Airoli Bridge. Mulund is
surrounded by the foothills of Sanjay Gandhi National Park. So, it has maintained the greenery
around and it is preferred city to live in.
Social Lifestyle of Mulund:
Mulund is known as "Prince of Suburbs" due to its trendy lifestyle. Mulund is renovating
by giving old structures away and building up new infrastructure. Mulund has got two major
malls- R-mall and Nirmal Lifestyle. It has got very good educational institutes and clubs which
add standard to the lifestyle. The pleasant living conditions and easy access to different parts of
the city and its outskirts have attracted many new residents.
Socio-Economic importance of Croma in Mulund:
Easy accessibility:
Croma store is located near LBS road which is considered to be one of the busiest roads of
Mumbai. It is just a minute away from Check naka bus depot which is a prime location.
So, it is accessible to large crowd.
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EMI facilities:
Croma has tied-up with Bajaj finserve to provide EMI facilities. So, customers can buy the
goods without concern of immediate payments.
Online sales:
Mulund has got large number of young population. Much of the population likes to buy
the electronics materials online to save money. Croma provides a solution to this problem
and they sell through www.cromaretail.com and they provide on time delivery to
customers.
Cash-on-delivery system:
While purchasing the electronics items online, customers are not willing to pay
thousands from their credit or debit cards. People prefer to pay a large amount by cash and
they want to touch and feel the product. So, COD is a very strategic approach to target
these kinds of customers.
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b.
Phones
Entertainment
Home appliances
Computers
Kitchen appliances
Camera
Gaming
Accessories
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Entertainment
Computers
Power
LED TV
Tablets
Safety Lockers
Plasma TV
Laptops
Vacuum Cleaners
Home Theatre
Desktops
Water Heaters
Home Audio
Speakers
Washing Machine
DVD
Softwares
Refrigerators
I-pods
Printers
Irons
MP3 players
MP3 players
Kitchen appliances
Food processors
Microwaves
Toasters
Cooking
appliances
Kettles
Camera
Digital cameras
DSLR camera
Gaming
Accessories
Phones
Camcorders
Gaming Consoles
Computer
Digi- photoframes
Gaming
Mobile
Mobiles
Binoculars
Game DVDs
Entertainment
Telephones
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SAP software:
Croma has installed centralized SAP software. All over India, Croma has linked the individual
stores to have a close look at inventory. A person is able to access the inventory reports of all over
the India Croma stores.
Advantages of SAP:
- A salesperson can find out exact number of inventory lying in the warehouse.
- A salesperson can immediately check out for the inventory of a product to order in urgent
delivery situations.
- Logistics: A product sold and being shipped could also be tracked and inventory is updated
automatically.
Barcode system:
Barcode system is used for billing purpose. Rather than typing and entering the prices for the
products, Croma is using barcoding system. Basically the barcode readers will read the barcodes
and generate the bills on computers. Barcode system will prevent the unnecessary delay in the
process of billing.
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Own brand productsCroma sells products of its own brand in the store. Croma is a mainstream brand and it is
made to make electronic equipment available to low income group of customers.
2. Price:
Affordable price:
The price is always set below MRP. And discounts are offered throughout the festival
seasons.
EMI system:
The EMI system has lowered down the customers sensitivity towards prices. Thus, it is a
competitive advantage over the competitors.
3. Place:
Huge floor space:
The floor space in Croma is Huge. And so it has not got problem with overcrowding
situation or long lasting stock.
Prime location:
Croma is located in prime area and hence has a competitive advantage of being more
accessible.
4. Promotions:
Traditional media:
Croma is a big chain of stores. Croma affords giving a huge front page advertisement in
newspaper or a premium ad in radio.
Digital media:
Croma is launching campaigns on digital media, it has got campaigns using Google
Adwords and other marketing tools.
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