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Post Graduate Diploma in Management

Course Outline
Entrepreneurship Theory and Practise
Faculty: Umesh Menon
Objectives:
The objective of this course is to motivate the students to know the origin and history of
entrepreneurship. They would be given an opportunity to explore how an entrepreneur
is made, what motivates them to become entrepreneurs and the process through which
they create their enterprises and run them successfully. The emphasis would be on
studying conceptual perspectives and theories in the field of entrepreneurship and their
application through case studies.
Contents:
1.

2.

Entrepreneurship: Entrepreneur, Enterprise and Environment


Objective:

To understand who an entrepreneur is and what is meant by


entrepreneurial behavior and the entrepreneurial traits required for
survival in a business environment.

Coverage:

Origin and Historical development of entrepreneurship


Industrial Colonialism
Who is an entrepreneur?
Entrepreneurial traits
Charms of being an entrepreneur
What motives drive an entrepreneur?

Entrepreneurial Competencies
Objective To understand the various Entrepreneurial Competencies as
developed by Prof David McLelland and to analyze whether same exists in the
students and on how to develop and improve the competencies.
Coverage:

3.

Detailed presentation of all competencies


Self Rating Questionnaire
Discussion on developing and improving the competencies within
the students

Entrepreneurship: Sources of Supply of Entrepreneurs


Objective:

To enable students understand the sources of supply of


entrepreneurs and the process of develop entrepreneurs.

Coverage:

4.

5.

6.

Sources of entrepreneurs
Born vs. created entrepreneurs (EDP Strategy)
Entrepreneurial Process
The Entrepreneurial Journey Seven Business Crises

Entrepreneurship: Enterprise and Environment


Objective:

To help students understand the role of environment in creation of


indigenous and resilient entrepreneurs and enable them internalize
the process of developing entrepreneurs.

Coverage:

Environmental function.
Critical factors for launching of a new enterprise.
Identifying and evaluating opportunities.
Developing a business plan (in detail)
Mobilization of essential resources.

Areas of Entrepreneurial Manifestations


Objective:

To learn about different types of enterprises in terms of their


structure, functions and business acumen required for their growth
and survival.

Coverage:

Owner-managed ventures
Family-owned organizations
Corporate venturing
Professional organizations
Voluntary organizations

Case discussions of Selected Entrepreneurs


Objective:

Publications:

Group of students will read and discuss on the following three


publications. Two questions must be answered after reading the
cases:
1. Who would you like to be and why? (Role Model)
2. Lessons learnt from these cases.
1.
2.
3.

World Great Businessmen, Anupam Saha, 2007


Piramal Gita, Business Legends & Business Maharajas,
Penguin Books, 1997 & 1999.
Business Guru Speak, S. N. Chary, 2002

Total Duration:

30 Hours

Textbook:
1. Robert D Hisrich, M.P. Peters and Dean A Shepard, Entrepreneurship, The
McGraw Hill Companies, Latest Edition
Or
2. Roy, Rajeev (2008). Entrepreneurship. New Delhi: Oxford University Press.

References:
3. Schumpeter, J. A., 1942, Capitalism, Socialism and Democracy, New York:
Harper Brothers.
4. Schumpeter, Joseph A., 1988, Essays in Entrepreneurs, Innovations, Business
Cycles, and the Evolution of Capitalism (R.
Clemence, editor), Piscataway,
New Jersey: Transaction Publishers.
5. V.G. Patel, Entrepreneurship Development Programme in India and its
Relevance to Developing Countries
6. Jain PC, Handbook for New Entrepreneurs, Oxford University Press, 1998
7. Entrepreneurs, Text, cases and notes, Robert C. Ronstandt.
8. Barrow, Colin (et al). (2006). The Successful Entrepreneurs Guidebook. New
Delhi: Kogan Page India
9. Calvin, Robert J. (2002). Entrepreneurial Management. New York: McGraw-Hill.
10. Dollinger, Marc J. (2004). Entrepreneurship: Strategies and Resources. New
Delhi: Pearson Education.
11. Down, Simon (2010). Enterprise, Entrepreneurship and Small Business. London:
Sage Publications.
12. Hebert, Robert F. & Link, Albert N. (2009). A History of Entrepreneurship. Oxon:
Routledge.
13. Hisrich, Robert D. (2010). International Entrepreneurship: Starting, developing
and managing a global venture. London: Sage Publications.
14. Jain, P.C. (Ed.) (1997). Handbook for New Entrepreneurship. New Delhi: Oxford
University Press.
15. Kuratko, Donald F. & Hodgetts, Richard M. (2007). Entrepreneurship: Theory,
Process, Practice. New Delhi: South-Western (A Division of Thomson Learning
Inc.)
16. Kuratko, Donald F. & Hodgetts, Richard M. (2007). Entrepreneurship in the New
Millennium. New Delhi: Cengage Learning India Pvt. Ltd.
17. Morse, Eric. A. & Mitchell, Ronald K. (2007). Cases in Entrepreneurship. New
Delhi: Sage Publications India Pvt. Ltd.
18. Nandan, Raghu (2009). Unleashing Your Entrepreneurial Potential. New Delhi:
Response Books (A Division of Sage Publications)
19. Shankar, Raj (2012). Entrepreneurship: Theory and Practices. New Delhi: TM

Learning Outcomes:
1. After undergoing this course, the student will appreciate the History of
Entrepreneurship and will understand the various schools of thoughts in
Entrepreneurship.
2. Students will understand various dimensions of Entrepreneurship both from the
ownership perspective and from the nature of enterprise perspective.
3. Students will have the ability to understand the Entrepreneurial Competencies and
assess the same.
4. Students will have a fair ability to identify business opportunities and prepare
bankable business plans.
5. Student will be able to understand various areas of Entrepreneurial Manifestations
and appreciate the nature of entrepreneurship in India.
6. Understand the various typologies of Entrepreneurship through case studies.
Evaluation:
(As per IIM patterns)