Spring

15

SkillEx.com

The E-commerce based Service Exchange

Submitted by :
Ali Efe Yilmazer
Gai Wang
Giada Xqy
Niranjan Zende
Tina Wang
Zain Yusuf

G R 5 2 3 M a r k e t i n g M a n a g e m e n t

D r . R . P e l l a n t

SkillEx.com
Market Outreach
The E-commerce industry revenue is expected to increase to $397.2 billion in
2019 from $297.9 billion in 20141
Estimated number of broadband internet connections in 2014 stands at 306.0
million and is forecasted to grow at a compounded growth rate of 3.8% to reach
369.3 million connections by 20192
Approximately 81.7% of households in the US have access to at least one
computer; by 2019 it is expected to reach 87.4%3
Also, Estimated number of mobile internet connections in 2014 stands at 234.2
million and is forecasted to grow at a compounded growth rate of 6.0% to reach
313.0 million connections by 20194
Prevalent Scenario in Selective Focus Areas
Our E-Commerce platform will cater to a plethora of services with a special focus on
the following services:
Focus Area

Industry

Growth%

Growth%

*Wages/

Size

2009-14

2014-19

Employee

Language instruction

$1.3 Bn

3.3%

2.5% $12,566.1

Tutoring and Test preps

$861 Mn

0.3%

2.1%

1.1%

2.0%

For 2010-15

For 2015-20

Maids, Nannies and Gardeners

$15.0 Bn

Sports Coaching
Source : IBISWorld.com

$5.4 Bn

2.7%

$9196.0
$19,718.5

2.2% $16,571.9

*Industry Average as of 2014

Business
Business Description: A Pure-Play E-commerce platform enabling exchange of
skills/knowledge/ technical know-how and professional services
Sources of Revenue: Subscription & online-posting fees, advertisements and
virtual currency payments
SWOT Analysis

Strengths
An innovative idea (with no cash
involved for exchanging services)
Focus on ability/skill exchange
Multiple sources of revenue
A platform for people to capitalize
on their unique skills
Legislations are suitable for such
modus operandi

Opportunities
Increased Internet penetration
Effective Customer retention using
Rating/Feedback system
Liberal trade practices
Expansion and Globalization
Social media integration for
exponential growth
Data Analytics would increase
understanding of consumer
behavior

Weakness
Skepticism amongst prospective
customers
Lack of Professional talent in the
company
Unstable supply of services
Time consuming process
Unpredictable & Uncontrollable
user behavior during exchange
Hard to gauge value in barter
trades
Threats
Existing big companies with similar
service offerings
Money being used as a medium of
exchange
Low barriers to entry
Users may make false claims about
skills
Insufficient QA and Quality control
process in place

Sources:
1. IBIS World -
http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=1930

2. IBIS World
http://clients1.ibisworld.com/reports/us/bed/default.aspx?bedid=4654

3. IBIS World
http://clients1.ibisworld.com/reports/us/bed/default.aspx?bedid=4068

4. IBIS World
http://clients1.ibisworld.com/reports/us/bed/default.aspx?bedid=88087