A Project Report

A PROJECT REPORT
ON
Competitor’s Analysis of Stock Broking Firms
(With Reference to Angel Broking Ltd.)
Submitted in partial fulfillment of the

requirement for the award of the
Degree of
BACHELOR OF BUSINESS ADMINISTRATION
Submitted to
M.D.S University, Ajmer
Under the supervision of Submitted by

Amit Garg (Branch Head) Taresh Jain
Shubhra Jain (Faculty) BBA (Final Year)
Yr. (2007-10)
Aryabhatta International College of Technical Education

(Ajmer)
www.angeltrade.com [1]
Acknowledgeme
nt
It is almost inevitable to incur indebtedness to all who generously
helped by sharing their invaluable time and rich experience with me,
without which this project would have never been accomplished.
No task can be achieved alone, particularly while attempting to finish
a project of such magnitude. It took many very special people to
facilitate it and support it. Hence, I would like to acknowledge all of their
valuable support and convey my humble gratitude to them.
First of all I thank the Indian marketers and advertisers who have
without fail produced, Surrogate Ads which we so often debate about. At
least they gave me a topic to work on and even realize the issue of
surrogate ads which I did not notice till now.
I would like to acknowledge my sincere gratitude to Mr.Amit Garg
(Branch Manager, Angel Broking Ltd. Ajmer Branch) for sharing his
valuable ideas, constructive criticism and motivation, which were the
guiding light during the entire tenure of this work.
Thank you all for supporting me in making this projects a reality.
Date: (Taresh Jain)
Preface
Share trading in India is undergoing a transition and consolidation
phase witnessed never before. The competition is likely to become so
severe after the entry of many players, retaining a customer is most
difficult practice for any service provider.
Though India has a very big untapped market but the players will not
flourish unless they change the way the customers are being served.
Given the awareness level of today customers every player has to treat
with care and make the customer feel that he is the king. Number of
Online Share trader in India has crossed the line. More and more
customers are coming under this umbrella and many of the existing one
are changing pavilion. So customer retention and satisfaction is now more
important as it was never before. Players keep coming with new schemes
in order to attract new customers and retain the existing one. This is
being supplemented with increased advertising and brand building efforts.
Success of any organization depends upon its being proactive. An often
quoted marketing adage is to manage a business well is to manage its
future and to manage its future is to manage information.”
To give the student of management a feel of real world situation they
are being sent to any organization where they work on a prescribed
problem or a topic and come out with various conclusions and suggestions.
I am very lucky as I got an opportunity to work with “angel broking”
LTD. which is showing phenomenal growth and success in its Sector.
My topic of study was “Studying the working process of
angel broking LTD.”
This project is an effort to do a depth study and analysis of various
known and unknown reasons for customer satisfaction and retention. “To
err is human” and I am not an exception, valuable comments are always
welcomed since it will motivate to work with greater zeal and efficiency in
the future.
Executive
Summary
The summer internship at “Angel Broking” undertaken by us has given us
an exposure into the investment scenario in India. The project that we were involved
with while working at “Angel Broking” includes advisory services i.e.
educating the existing and potential investors about stock market as an alternative
source to investment. This involves catering to the queries of the investors about the
concept of stock market, the various options that an investor can invest his money
into, funds management of investors.
Analyzing the investors’ behaviour includes understanding the concerns a person
has towards Stock Market, his stages in life and wealth cycle, the effect of the
investments made by the peer groups, effect of the profession he/she is in, education
qualification, impiortance of tax benefits, the most preferred saving tool etc. and this
all is analyzed with the help of a schedule prepared.
Through the systematic investment plan invest a specific amount for a continuous
period, at regular intervals. By doing this, the investor get the advantage of rupee cost
averaging which means that by investing the same amount at regular intervals, the
average cost per unit remains lower than the average market price.
CONTENTS
S.NO. TOPIC NAME PAGE NO.

1. INDUSTRY OVDERVIEW :
 A Brief History of stock exchange
 Online Trading process.
2. COMPANY PROFILE :
 Introduction and history
 Mission
 Shareholding pattern
 Management team
 Services
 Products
 Portfolio mgmt. services
 Research
 Depository services
 Brokerage
 Other features
 Awards
 SW0T Analysis
 Procedure of client acquisition
3. COMPETITOR’S ANALYSIS :
 ICICI Direct.com
 Indiabulls.com
 Analysis
4. RESEARCH METHODOLOGY :
 Objectives of study
 Research methodology
 Data sources
 Analysis
 Significance of the study
 Managerial usefulness of the study
 Limitations of the project
 Scope of the study
5. FINDING, CONCLUSION AND
RECOMMENDATION :
 Conclusion
 Recommendation
6. BIBLIOGRAPHY
CHAPTER -1
INDUSTRY OVERVIEW
A BRIEF HISTORY OF STOCK EXCHANGES :-
Do you know that the world's foremost market place
“New York Stock Exchange” (NYSE), started its trading
under a tree (now known as 68 Wall Street) over 200 years
ago? Similarly, India's premier stock exchange Bombay
Stock Exchange (BSE) can also trace back its origin to as
far as 125 years when it started as a voluntary non-profit
making association.
You hear about it any time it reaches a new high or
a new low, and you also hear about it daily in statements like 'The BSE Sensitive
Index rose 5% today'. Obviously, stocks and stock markets are important. Stocks of
public limited companies are bought and sold at a stock exchange. But what really are
stock exchanges? Known also as News on the stock market appears in different media
every day. The stock market or bourse, a stock exchange is an organized market place
for securities (like stocks, bonds, options) featured by the centralization of supply and
demand for the transaction of orders by member brokers, for institutional and
individual investors. The exchange makes buying and selling easy. For example, you
don't have to actually go to a stock exchange, say, BSE - you can contact a broker,
who does business with the BSE, and he or she will buy or sell your stock on your
behalf. All stock exchanges perform similar functions with respect to the listing,
trading, and clearing of securities, differing only in their administrative machinery for
handling these functions. Most stock exchanges are auction markets, in which prices
are determined by competitive bidding. Trading may occur on a continuous auction
basis, may involve brokers buying from and selling to dealers
in certain types of stock, or it may be conducted through specialists dealing in
a particular stock.
But where did it all start? The need for stock exchanges developed out of early
trading activities in agricultural and other commodities. During the middle Ages,
traders found it easier to use credit that required supporting documentation of drafts,
notes and bills of exchange. The history of the earliest stock exchange, the French
stock exchange, may be traced back to 12th century when transactions occurred in
commercial bills of exchange.
The first stock exchange in India, Bombay Stock Exchange was established in
1875 as 'The Native Share and Stockbrokers Association' and has evolved over the
years into its present status as the premier stock exchange in the country. It may be
noted that BSE is the oldest stock exchange in Asia, even older than the Tokyo Stock
Exchange, which was founded in 1878. The country's second stock exchange was
established in Ahmedabad in 1894, followed by the Calcutta Stock Exchange (CSE).
CSE can also trace its origin back to 19th century. From a get together under a 'Neem
Tree' way back in the 1830s, the CSE was formally established in May 1908.
India's other major stock exchange National Stock Exchange (NSE), promoted by
leading financial institutions, was established in April 1993. Over the years, several
stock exchanges have been established in the major cities of India. There are now 23
recognized stock exchanges — Mumbai (BSE, NSE and OTC), Calcutta, Delhi,
Chennai, Ahmedabad, Bangalore, Bhubaneswar, Coimbatore, Guwahati, Hyderabad,
Jaipur, Kochi, Kanpur, Ludhiana, Mangalore, Patna, Pune, Rajkot, Vadodara, Indore
and Meerut. Today, most of the global stock exchanges have become highly efficient,
www.angeltrade.com [ 10 ]
computerized organizations. Computerized networks also made it possible to connect
to each other and have fostered the growth of an open, global securities market.
Realizing there is untapped market of investors who want to be able to execute
their own trades when it suits them, brokers have taken their trading rooms to the
Internet. Known as online brokers, they allow you to buy and sell shares via Internet.
Online Trading is a service offered on the Internet for purchase and sale of shares.
In the real world, you place orders on your stockbroker either verbally (personally or
telephonically) or in a written form (fax). In Online Trading, you will access a
stockbroker's website through your internet-enabled PC and place orders through the
broker's internet-based trading engine. These orders are routed to the Stock Exchange
without manual intervention and executed thereon in a matter of a few seconds.
There are 2 types of online trading service: discount brokers and full service
online broker. Discount online brokers allow you to trade via Internet at reduced rates.
Some provide quality research, other don’t. Full service online brokerage is linked to
existing brokerages. These brokers allow their clients to place online orders with the
option of talking/ chatting to brokers if advice is needed. Brokerage rates here are
higher. Indiainfoline.com, ICICIDirect.Com, IndiaBulls.Com,
AngelBroking.com, Sharekhan.Com, HDFCSecurities.Com is some of
the online broking sites in India.
ONLINE TRADING PROCESS :-
The various transactions involved in online trading can be shown from the point of
view of the
 Client
 Broker
 Stock Exchange.
Online trading process
CHAPTER-2
COMPANY PROFILE
INTRODUCTION AND HISTORY :-
“Angel Broking” is the retail broking arm of SSKI, an organization with
more than eight decades of trust & credibility in the stock market. It is India's leading
retail financial Services Company with We have over 250 share shops across 115
cities in India. While our size and strong balance sheet allow us to provide you with
varied products and services at very attractive prices, our over 750 Client Relationship
Managers are dedicated to serving your unique needs. Angel Broking is lead by a
highly regarded management team that has invested crores of rupees into a world
class Infrastructure that provides our clients with real-time service & 24/7 access to
all information and products. Our flagship Angel Broking Professional Network
offers real-time prices, detailed data and news, intelligent analytics, and electronic
trading capabilities, right at your fingertips. This powerful technology complemented
by our knowledgeable and customer focused Relationship Managers. We are creating
a world of Smart Investor. Angel Broking offers a full range of financial services and
products ranging from Equities to Derivatives enhance your wealth and hence,
achieve your financial goals. Angel Broking' Client Relationship Managers are
available to you to help with your financial planning and investment needs. To
provide the highest possible quality of service, Angel Broking provides full access
to all our products and services through multi-channels.
SHAREKHAN MISSION:-ss
………to educate & empower the individual investor to
Make better investment decisions through
QUALITY ADVICE
INNOVATIVE PRODUCTS and
SUPERIOR SERVICE.
S H A R E K H A N
S H A R E H O L D I N G
P A T T E R N :
Citi Ventures Capital & Other Private Equity Firms : 81%
IDFC : 9%
E M P L O Y E E S
: 1 0 %
S H A R E K H A N M A N A G E M E N T
T E A M :
T a r u n S h a h C E O
J a i d e e p A r o r a
D i r e c t o r - P r o d u c t s &
T e c h n o l o g y
S h a n k a r V a i l a y a
D i r e c t o r - O p e r a t i o n s
S H A R E K H A N S E R V I C E S :
S H A R E K H A N P R O D U C T S :
O n l i n e S e r v i c e s t o S u i t
y o u r N e e d s !
With a Sharekhan online trading account, you can buy and sell shares in an
instant! Anytime you like and from anywhere you like!
You can choose the online trading account that suits your trading habits and
preferences - the Classic Account for most investors and Speedtrade for active day
traders. Your Classic Account also comes with Dial-n-Trade completely free,
which is an exclusive service for trading shares by using your telephone.
FEATURES OF SPEED TRADE :
That enable you to trade effortlessly:
 Instant order Execution & Confirmation
 Single screen trading terminal
 Real-time streaming quotes, tic-by-tic charts
 Market summary (most traded scrip, highest value and lots of other relevant
statistics)
 Hot keys similar to a brokers terminal
 Alerts and reminders
 Back-up facility to place trades on Direct Phone lines
 Single screen interface for cash and derivatives
FEATURES OF CLASSIC ACCOUNT:
That enable you to invest effortlessly:
 Online trading account for investing in Equities and Derivatives via
sharekhan.com
 Integration of: Online trading + Bank + Demat account
 Instant cash transfer facility against purchase & sale of shares
 Make IPO bookings
 You get Instant order and trade confirmations by e-mail
 Streaming Quotes
 Personalised Market Scan with your own customized stock ticker!
 Single screen interface for cash and derivatives
 Your very own Portfolio Tracker!
S Y S T E M R E Q U I R E M E N T S :
You'll need access to a computer which has at least the following
configuration:
 Pentium 3 PC, Minimum 128 MB RAM
 Windows 2000/XP
 Internet Connection
 Internet Explorer 6.0
 Java enabled in IE Trade in Equity by using your phone!
Free with your Sharekhan Classic Account, the Dial-n-Trade service enables
you to place orders for buying and selling shares through your telephone.
All you have to do is dial any one of our two dedicated numbers (1-800-22-
7050 or 30307600), enter your TPIN number (which is provided at the time of
opening your account) and on authentication you'll be directed to a tele broker who
will buy and sell shares for you.
FEATURES OF DIAL-N-TRADE :
That enable you to trade effortlessly:
 TWO dedicated numbers for placing your orders with your cellphone or
landline. Toll free number: 1-800-22-7050. For people with difficulty in
accessing the toll-free number, we also have a Reliance number 30307600
which is charged at Rs. 1.50 per minute for STD calls.
 Automtic funds tranfer with phone banking (for Citibank and HDFC bank
customers)
 Simple and Secure Interactive Voice Response based system for

authentication
 No waiting time. Enter your TPIN to be transferred to our telebrokers
 You also get the trusted, professional advice of our telebrokers
 After hours order placement facility between 8.00 am and 9.30 am (timings to
be extended soon)
S H A R E K H A N P O R T F O L I O
M A N A G E M E N T S E R V I C E S :
PMS Pro-Prime
Product Offerings :
The Balanced Scheme:
 Ideal for investors looking at steady and superior returns with low to medium
risk appetite. This portfolio consists of a blend of quality blue-chip and growth
stocks ensuring a balanced portfolio with relat vely medium risk profile. The
portfolio will mostly have large capitalization stocks based on sectors &
themes who have medium to long term growth potential.
Product Details :
 Reporting: Online access to portfolio holdings, quarterly reporting of portfolio

holdings/transactions
 Charges: 2.5% per annum AMC charged every quarter, 0.5% brokerage 20%
profit sharing after 15% hurdle is crossed-chargeable at the end of the fiscal
year.
 Profit withdrawal in multiples of 25000 after lock in period.
PMS Pro-Tech:
Protech uses the knowledge of technical analysis and the power of derivatives market
to identify trading opportunities in the market. The Protech line of products are
designed around various risk/reward/volitality profiles for different kinds of
investment needs..
Protech is based on:
 Long Short strategies
 Focus on absolute
returns
 Timing the market
Product Details:
 Minimum Investment: Rs 10 lakhs
 Lock in: 6 months
 AMC fees:0%
  Reporting: Monthly reporting of transactions, brokerage 0.05% for
derivatives, 20% profit sharing on booked profits on quaterly basis.
  Profit withdrawal in multiples of 25000 after lock in period.
S H A R E K H A N R E S E A R C H :
S h a r e k h a n tigers dig meaty Stock Ideas out of the heart
of the market and bring them to you. Their skill at identifying their prey--Stock
Ideas--while keeping your taste for investment in mind is reflected in the depth of
their research and the performance of the ideas. The Market Strategy reports, on the
other hand, identify the hunting-ground for Stock Ideas, i.e. sectors and stock groups
that are ripe for performance, discuss the state of the economy and its impact on the
stock market as well as advise you on dealing with the impact of socio-political issues
on the market.
Building and maintaining your ideal portfolio demands objective, dependable
information. S h a r e k h a n Equity Analysis helps satisfy that
need by rating stocks based on carefully selected, fact-based measures. And because
S h a r e k h a n is not focused on investment banking, it doesn't
have the same conflicts of interest as traditional brokerage firms. This objectivity is
only one important difference in our ratings.
TYPE OF CATEGORIES :
RESEARCH:
 Research home
 Fundamental research
 Stock ideas
 Trading products.
All the above Research Products help the clients in making profits.
AS H A R E K H A N OUTLET OFFERS THE FOLLOWING
SERVICES :
 Online BSE and NSE executions ( through BOLT and NEAT terminals).
 Free access to investment advice from SHAREKHAN research team.
 Daily research reports and market review ( High Noon, Eagle Eye).
 Pre- market report (morning cuppa).
 Daily trading calls based on technical analysis.
 Cool trading products ( Daring Derivatives, trading ring and market strategy).
 Personalized advice.
 Live market information.
 Depository services: Demat and Remat transactions.
 Internet based trading terminal: speed trade and trade tiger.
 Portfolio management services.
 Offline and online Mutual Fund Distribution.
 Online and offline IPO bidding and also IPO funding.
 Derivatives trading ( future and option).
S H A R E K H A N DEPOSITORY SERVICES:
Dematerialization and trading in the demat mode is the safer and faster
alternative to the physical existence of securities. Demat as a parallel solution offers
freedom from delays, thefts, forgeries, settlement risks and paper work. This system
works through depository participants (DPs) who offer demat services and the
securities are held in the electronic form for the investor directly by Depository.
Sharekhan Depository Services offers dematerialisation services to individual and
corporate investors. We have a team of professionals and the latest technological
expertise dedicated exclusively to our demat department, apart from a national
network of franchisee, making our services quick, convenient and efficient.
At Sharekhan, our commitment is to provide a complete demat solution which
is simple, safe and secure.
DEMATERIALISATION :
Dematerialisation is the process by which a client can get physical certificates
converted into electronic balances maintained in his account with the DP.
FEATURES:
 Holdings in only those securities that are admitted for dematerialisation by
National Securities Depository Ltd (NSDL) can be dematerialised.
 Structure of holding in the securities should match with the account structure
of the depository account. Now shares in different order of names can also be
dematted.
If the shares are in the name of X and Y, the same cannot be dematerialised
into the account of either X or Y alone. However if the shares are in the name
of X first and Y second, and the account is in the name of Y first and X
second, then these shares can be dematerialised in this account.
 Only those holdings that are registered in the name of the account holder can
be dematerialised. Physical shares which have not been transferred and are
still there with a transfer deed cannot be dematted. Only a few companies have
been given the permission to offer Transfer-cum-Demat. The list of these
companies can be viewed here.
REMATERIALISATION:
Rematerialisation is the process by which a client can get his electronic
holdings converted into physical certificates. The client has to submit the
rematerialisation request to the DP with whom he has an account along with a Remat
request form. The physical shares will be posted by the company directly to the
clients.
TRADES :
For all sales made by clients, the shares will have to be given to the broker, so
that the Pay In can be made by the broker to the stock exchange concerned. For that
it's essential that the shares be transferred to the account of the broker well before the
deadline date. You must confirm with your broker the settlement date and settlement
number and then submit your instructions to your DP. Also it's important to give the
instructions to your DP as early as possible.
PLEDGE:
Pledge enables you to obtain loans against your dematerialised shares. So you
get liquidity without having to sell your shares. A highly simplified procedure may be
availed of for pledging of securities in the electronic mode. The pledged securities
continue to be reflected in the DP account of the clients (pledgor) but the concerned
securities are "blocked" and cannot be used for any transactions. As and when the
pledge is to be removed, based on confirmations received from both the pledgor and
the pledgee, the blocked securities will be released to "Free Balance" of the account
holder. A very big advantage of using pledges in the electronic mode is that the
securities continue to be in your account and therefore all benefits--viz Dividend,
Bonus and Rights--accrue to the holder, i.e. you and not the bank (pledgee).
CORPORATE BENEFITS:
Corporate benefits are benefits given by a company to its investors. These may
be either monetary benefits like dividend, interest etc or non-monetary benefits like
bonus, rights etc. NSDL facilitates distribution of corporate benefits. It's important to
mention your correct MICR No and attach copy of the cheque leaf with your account
opening form. NSDL is planning to distribute all cash corporate benefits to bank
accounts directly
BROKERAGE:
Following schemes are available for trading Account:
Prepaid Scheme A Rs 2000/- per Annum
Table A Table B
Scheme Type A Brokerage Rate Brokerage Rate
(for AMC Scheme Account) (for non AMC Scheme Account)
AMC AMC Rs. 2,000 pa Nil
Account opening  Speed Trade A/c Rs.  Speed Trade Account Rs.
Charges (one time) 1,000 1,000
Classic Account Rs. 750  Classic Account Rs. 750
 Offline Account  Offline Account
Percentage Min. Paisa Percentage Min. Paisa
Cash Segment
Trading
First Leg 0.07% 05p 0.10% 10
Second Leg 0.07% 05p 0.10% 10
Delivery
Delivery Brokerage 0.40% 10p 0.50% 50
Other charges Cash segment (Trading and Delivery)
Stamp Duty Y Y Y Y
Turnover Tax Y Y Y Y
Service tax Y Y Y Y
Default Brokerage  
Futures & Options Segment
First Leg 0.07% 01p 0.10% 10
Second Leg (same day) 0.02% 01p 0.0% 00
Next day 0.07% 01p 0.10% 10
Other charges F&O Segment
Stamp Duty Y Y Y Y
Service tax Y Y Y Y
Prepaid Scheme Rs 6000/- per Annum
Table A Table B
Brokerage Rate Brokerage Rate
Scheme Type B
(for AMC Scheme Account) (for non AMC Scheme Account)
AMC  AMC Rs. 6,000 pa Nil
Account opening  Speed Trade A/c Rs.  Speed Trade Account Rs.
Charges (one time) 1,000 1,000
 Classic Account Rs. 750  Classic Account Rs. 750
 Offline Account  Offline Account
Percentage Min. Paisa Percentage Min. Paisa
Cash Segment
Trading
First Leg 0.05% 05p 0.10% 10
Second Leg 0.05% 05p 0.10% 10
Delivery
Delivery Brokerage 0.25% 10p 0.50% 50
Other charges Cash segment (Trading and Delivery)
Stamp Duty Y Y Y Y
Service tax Y Y Y Y
Futures & Options Segment
First Leg 0.05% 01p 0.10% 10
Second Leg (same day) 0.02% 01p 0.0% 0
Next day 0.05% 01p 0.10% 10
Other charges F&O Segment
Stamp Duty Y Y Y Y
Service tax Y Y Y Y
Along with these above schemes many other competitive schemes are
available for customers depending on there volume of trading.
Following schemes are available for Deemat Account:
OTHER FEATURES:-
1. Angel Broking First step Program:-
What is:-
In the complex world of investing in shares in India, interested beginners
didn't have any place they could start out from. This is why Angel Broking
started the First Step program - to assist and guide new investors when they
take their first steps into the world of investing in shares. This program is
explicitly designed for beginners. You will not feel unintelligent when asking
questions like "Who owns the Stock Market?" or "What is a stock-split?" since
Angel Broking people are trained to assist those taking their first step in the
market.
Consist of:-
The Angel Broking First Step program is a special, never-been-done-
before program created by Angel Broking for new investors to the stock
market. Despite being a beginner with a small amount to invest, they will still
be able to benefit from Angel Broking experience, technology-based tools and
research. In fact, Angel Broking have created special versions of all of these
for clients - clear and simple information tools for there understanding,
demonstrations to help them get started and research re-written in easier
language. See how Angel Broking friendly assistance empowers them to
become a 'Stock Market ka Sher'.
2. Angel Broking Valueline :-
A monthly investment report based on fundamental research with
Stock ideas, Stock Updates, Earning Guide, Stock Recos, Mutual Fund
Guide , Market Outlook, Sector Updates
Angel Broking Award :-
Angel Broking was the proud recipient of the CNBC Awaaz Award for
the being the most preferred stock broking company in India! (July 2007)
Swot Analysis :-
A SWOT analysis focuses on the internal and external environments,
examining strengths and weaknesses in the internal environment and
opportunities and threats in the external environment.
STRENGTH WEAKNESS
• Service • Customer Satisfaction
• Distribution network • Branding
• Marketing • Competition from Banks
• Products
THREATS
OPPORTUNITIES
• New competitors
• Ever increasing market
• Technology based business
• Improving technology
• Unfulfilled needs of
customers.
• Education level
PROCEDURE OF CLIENT ACQUISITION:-
 In the first phase we are given training and we are explained about different
things of market about Angel Broking Ltd, its introduction, products and
services offered by Angel Broking Ltd. We have been trained by their well
experienced Staff.
 After that we are trained to cope up with the customers, through there well
experienced Sales Executives.
 They provide us leads and we make calls. Three types of leads are provided to
us :-
 People who registers themselves on Angel Broking website willing to be
client of Sharekhan and want to know about its product.
 People who have Demat account already with any another broker.
(competitors Data)
 People who are totally unknown to this market.
 Then after that we have to provide details of product and convince them.
People who have already Demat account, we have to convince them by giving
information about Sharekhan services & benefits.
 And people who are unknown to share market, we tell them about Angel
Broking first step program for fresher.
 Then we have to visit them and get the formed filled from them.
 We collect all-important documents from client.
PROCEDURE FOR OPENING A DP ACCOUNT WITH SHAREKHAN :-
 You can open a Depository Participant (DP) account, either through a
Sharekhan branch or through a Sharekhan Franchisee center.
 There is no fee for opening DP accounts with Sharekhan. However a nominal
deposit (refundable) is charged towards services which will be adjusted
against all future billings.
 All investors have to submit their proof of identity and proof of address along
with the prescribed account opening form.
IN DP ACCOUNT OPENING FORM :-
1. Minor details like name of the branch, name of the client & address and other
details of the client required to be mentioned in the form and Agreement.
2. Signatures are required on all pages of the agreement.
3. All the details (Name & address of the client) must be filled.
4. Name, Address & signature of the witness are compulsory. (Please note that 1
witness is required to sign on behalf of the client)
5. Please note that if the signature on the form & the proof provided differs, the
form will be liable for rejection. In such cases the client has to get his
signatures verified by the banker.
6. Nominee details must be supported by 2 witnesses (Name, Address &
signature).
7. Minor accounts, HUF accounts, Corporate accounts, and Accounts having 3
holders cannot have nominees in a DP account.
8. Please note that joint accounts cannot be opened in case Minor accounts and
HUF accounts.
9. Incase of any corrections on the application form & agreement holders have to
counter sign at place of the correction.
ACCOUNT OPENING REQUIREMENTS UNDER VARIOUS HEADS :-
(i) Proof of Identity (Any one of the following) :-
1. Photocopy of Valid Passport (Page containing the date of expiry also to be
attached)
2. Photocopy of Voters Identity card.
3. Photocopy of Valid Driving License (Page containing the date of expiry also
to be attached).
4. Photocopy of Pan card
5. Photocopy of MAPIN card
6. Identity card/document with applicant’s Photo, issued by
a) Central/State Government and its Departments,
b) Statutory/Regulatory Authorities,
c) Public Sector Undertakings,
d) Scheduled Commercial Banks,
e) Public Financial Institutions,
f) Professional Bodies such as ICAI, ICWAI, ICSI, Bar Council etc., to their
Members; and
g) Credit cards/Debit cards issued by Banks.
(ii) Proof of Address (Any one of the following) - (Provided the entire address
written on the form matches with the proof):-
1. Photocopy of Ration card.
attached). (Copy of expiry date also to be submitted)
4. Photocopy of Valid Driving License (Page containing the date of expiry also
to be attached). (Copy of expiry date also to be submitted)
5. Photocopy of Telephone or Electricity bill. (Government entity only & should
not be more than 3 months old)
6. Photocopy of Leave-License / Purchase Agreement.
8. Photocopy of Bank Passbook or latest Bank statement.
9. Self-declaration by High Court & Supreme Court judges, giving the new
address in respect of their own accounts.
10. Identity card/document with address, issued by
a) Central/State Government and its Departments,
b) Statutory/Regulatory Authorities,
c) Public Sector Undertakings,
d) Scheduled Commercial Banks,
e) Public Financial Institutions and
f) Professional Bodies such as ICAI, ICWAI, Bar Council etc., to their
Members.
(iii) Photocopy of cheque leaf of bank account number mentioned on the form to
verify the Bank MICR No.
(iv) Latest photograph signed by the client.
FOR H.U.F ACCOUNT OPENING REQUIREMENTS :-
1. Signed Photograph of the Karta is required.
2. Proof of Identity of the Karta
3. Pan card of HUF
4. Proof of Address
5. Photocopy of cheque leaf of bank account number mentioned on the form to
verify the Bank MICR No.
6. HUF Stamp is required wherever the client signs on the agreement.
7. Letter from the Karta operating the Demat account with the two witnesses of
coparceners.
8. No joint names & nominees allowed for HUF accounts.
FOR MINOR ACCOUNT OPENING REQUIREMENTS :-
The account opened in the name of the minor cannot have second and third
holders. Further there can be no nominee for minor account. The Guardian has to sign
on behalf of the Minor.
1. Birth Certificate of the Minor.
2. Guardian’s Proof of Address.
3. Guardian’s Proof of Identity.
4. Photograph of the Minor & Guardian.
5. Photocopy of cheque leaf
FOR N.R.I. (NON RESIDENT INDIAN) CLIENT :-
1. Latest photograph signed by the client.
attached)
3. Proof of Local Address
4. Proof of Foreign Address
5. Photocopy of cheque leaf of bank account number (NRE or NRO) mentioned
on the form to verify the Bank MICR No.
FOR PARTNERSHIP FIRM :-
The account cannot be opened in the name of a partnership firm.
It has to be opened in the name of the partners, as an individual account.
Maintaining dairy of clients and contacting them at regular basis. To get
feedback from them about Sharekhan services.
CHAPTER - 3
COMPETITOR’S ANALYSIS
ICICIDIRECT.COM
PRODUCTS AND SERVICES :-
A product for every need: ICICIdirect.com is the most comprehensive website,
which allows you to invest in Shares, Mutual funds, Derivatives (Futures and
Options) and other financial products. Simply they offer you a product for every
investment need of yours.
ICICI Web Trade Limited (IWTL) maintains ICICIdirect.com. IWTL is an
Affiliate of ICICI Bank Limited and the Website is owned by ICICI Bank
Limited
ICICIDIRECT.COM
TRADING IN
TRADING MUTUAL IPO AND PERSONAL
IN SHARES Derivative FUNDS BOND FINANCE
ONLINE
1. TRADING IN SHARES :-
ICICIdirect.com offers you various options while trading in shares.
 Cash Trading :- This is a delivery based trading system, which is generally
done with the intention of taking delivery of shares.
 Margin Trading :- You can also do an intra-settlement trading up to 3 to 4
times your available funds, wherein you take long buy/ short sell positions in
stocks with the intention of squaring off the position within the same day
settlement cycle. (ONLY for intraday)
 Margin PLUS Trading :- Through Margin PLUS you can do an intra-
settlement trading up to 25 times your available funds, wherein you take long
buy/ short sell positions in stocks with the intention of squaring off the
position within the same day settlement cycle. Margin PLUS will give a much
higher leverage in your account against your limits.
 Spot Trading :- When you are looking at an immediate liquidity option, 'Cash
on Spot' may work the best for you, On selling shares through "cash on spot",
money is credited to your bank a/c the same evening & not on the exchange
payout date. This money can then be withdrawn from any of the ICICIBank
ATMs.
 BTST :- Buy Today Sell Tomorrow (BTST) is a facility that allows you to
sell shares even on 1st and 2nd day after the buy order date, without you having
to wait for the receipt of shares into your demat account.
 Call n Trade® :- Call n Trade® allows you to call on a local number in your
city & trade on the telephone through our Customer Service Executives. This
facility is currently available in over 11 major states across India.
 Trading on NSE/BSE :- Through ICICIdirect.com, you can trade on NSE as
well as BSE.
2. TRADE IN DERIVATIVES :-
Future :-
Through ICICIdirect.com, you can now trade in index and stock futures on the
NSE. In futures trading, you take buy/sell positions in index or stock(s) contracts
having a longer contract period of up to 3 months.
Presently only selected stocks, which meet the criteria on liquidity and
volume, have been enabled for futures trading.
Calculate Index and Know your Margin are tools to help you in calculating
your margin requirements and also the index & stock price movements.
Option :-
To take the buy/sell position on index/stock options, you have to place certain
% of order value as margin. With options trading, you can leverage on your trading
limit by taking buy/sell positions much more than what you could have taken in cash
segment.
3. IPOs AND BONDS ONLINE :-
You could also invest in Initial Public Offers (IPOs) and Bonds online without
going through the hassles of filling ANY application form/ paperwork.
Get in-depth analyses of new IPOs issues (Initial Public Offerings), which are
about to hit the market and analysis on these. IPO calendar, recent IPO listings,
prospectus/offer documents, and IPO analysis are few of the features, which help you,
keep on top of the IPO markets.
4. CUSTOMER SERVICE FEATURES :-
With 'ICICIdirect Customer Tools & Updates' you can trouble shoot all your
problems online.
The ICICI direct Advantages :-
A Unique 3-in-1 account that gives you:
Convenience :-
The 3-in-1 accounts integrate your banking, broking and demat accounts. This
enables you to trade in shares without going through the hassles of tracking settlement
cycles, writing cheques and Transfer Instructions, chasing your broker for cheques or
Transfer Instructions etc.
Speed :-
You can now get the latest quotes of scrips on ICICIdirect.com and place an
order almost instantly.
Control :-
You can be assured that you have in fact placed an order at the price you
always wanted to, but may not have been able to do so till now. Thereby giving you
control over your own trades.
Independence :-
Instead of transferring monies to a broker's pool or towards deposits, you can
manage your own demat and bank accounts when you trade through ICICIdirect.com.
Trust :-
ICICIdirect.com comes to you from ICICI, the organization trusted by
millions of Indians
• We can trade into NSE, BSE, Derivatives, Mutual funds, Personal
Finance, IPO’s online.
• Margin plus trading is provided in which customer can buy share up to
25 times of its margin
ICICI DIRECT.COM :-
 A/C opening charges : Rs. 750
 AMC : Rs 500
 Brokerage : 0.03%
 Delivery : 0.75%
 Intraday : 0.07%
 (Exclusive of service tax for 12.24% & Service Transaction Tax)
DEAL CLINCHERS VS ICICIDIRECT.COM :-
1. Brokerage is 0.75 %( Delivery) and 0.07 %( Intraday).
2. Margin of RS 5000/- is necessary to maintain in ICICIBank A/C.
3. BTST facility is provided only on 127 scrips.
4. While watching applet, only one-company rates can be seen and we have to
refresh it again and again to update the rates.
5. Limited toll free numbers are provided, on 21st call RS 20/- are charged.
6. Compulsion to have bank a/c with ICICIBANK and your saving A/C is
attached with ICICI trading A/C. ICICIDIRECT has authority to debit your
saving A/C directly without customer informing about this.
7. Demat transaction charges are included in brokerage.
8. Research reports are provided at RS 450/-p.a.
9. Poor online Interface:
Slow website interface with no real-time quotes creates dissatisfaction among
high frequency traders.
10. Margin trading restriction :-
The margin trading system is available up to 2:45 p.m. with outstanding net
positions under margin segment automatically squared off at any time between
2:45 – 3:30 p.m. Thus no control of square off price.
11.
Morning Trades Issue :-
Being one of the websites with largest no. of after hour orders which are
pushed 1st thing in the morning, creates a choking of orders to the exchange,
causes delay of confirmations for new order placed during the early morning
trades.
12. Only Intraday Margin exposure :-
The margin exposure of 3 or 4 times is only provided for
intraday.
INDIABULLS.COM :-
India bulls India’s leading retail financial services company with 300 locations
spread across 110 cities. While size and strong balance sheet allow it to provide you
with varied products and services at very attractive prices, it’s over 4400 Client
Relationship Managers are dedicated to serving your unique needs. India bulls are
lead by a highly regarded management team that has invested crores of rupees into a
world class Infrastructure that provides our clients with real-time service & 24/7
accesses to all information and products. India bulls Professional Network TM offers
real-time prices, detailed data and news, intelligent analytics, and electronic trading
capabilities, right at your fingertips. This powerful technology is complemented by
knowledgeable and customer focused Relationship Managers. It is creating a world of
Smart Investor.
India bulls offer a full range of financial services and products ranging from
Equities to Insurance to enhance your wealth and hence, achieve your financial goals.
India bulls' Client Relationship Managers are available to you to help with
your financial planning and investment needs. To provide the highest possible quality
of service, India bulls provide full access to all our products and services through
multi-channels.
Charges
Charge Head
Account with POA Account without POA
Stamp Paper Charges Rs.200/- Rs.100/-
AMC Nil Rs.250/-
Custody Charges Nil Nil
Transaction Charges Buy (Market / Off- Nil Nil
Market) Transfers
Transaction Charges Sell (Market / Off- Rs. 17/- per Rs. 17/- per
Market) Transfers Transaction Transaction
Nil Rs.20/- per
instruction.
Pledge Creation / Confirmation / Rs.25/- per Rs.25/- per
Closure/Invocation Transaction Transaction
D'MAT Rs.1 per certificate Rs.2 per certificate
(max Rs.250 /-) + (max Rs.250 /-)+
Rs.25 courier Rs.25 courier charges
charges
D'MAT Rejections Rs.20 per rejection Rs.20 per rejection +
+ Rs.25 courier Rs.25 courier
Re'mat Charges Rs.15 request or Rs.15 request or 0.02
0.02% whichever is % whichever is
higher. higher.
Delivery Instruction Book Nil Rs.10/-
No charges for first
book.
Fax Indemnity (Optional) N.A. Actual
RESEARCH REPORTS :-
Scheme Facilities
1. W e b B a s e d - 1 - This allows you to view and print reports
M o n t h - for ONE MONTH through our website.
R s . 1 0 0 :

M o n t h - for a full QUARTER through our website.
R s . 2 7 0 :

Y e a r - R s . 1 0 0 0 : for ONE YEAR through our website.
4. P r i n t R e p o r t - This allows you to view and print reports

1 - M o n t h - for ONE MONTH through our website
R s . 3 5 0 : plus you can get 10 REPORTS PRINTED
AND DELIVERED to your doorstep on
request.

3 - M o n t h - for a full QUARTER through our website
R s . 9 5 0 : plus you can get 10 REPORTS PRINTED
request EACH MONTH.

1 - Y e a r - for ONE YEAR through our website plus
R s . 3 5 0 0 : you can get 10 REPORTS PRINTED
request EACH MONTH.
ADVANTAGES OF INDIABULLS :-
1. No annual maintenance charges for Demat account.
2. Listed company and aggressive in brand promotion.
3. Control — Stay on top of your investments with convenient access to your
account online or by phone.
4. Confidence — Support your investing decisions with premium in-depth
research - India bulls Equity Analysis.TM
5. Value — Enjoy competitive commissions and get the service and support you
need at a fair price.
6. Priority Service — Enjoy priority telephone access that gives you direct access
to your Relationship Manager.
7. Premium Research — Benefit from full access to India bulls Equity Analysis
TM
, our objective, fact-based approach to rating stocks.
8. Online Accounting — Stay on the top of your investments with a snapshot of
your Account Statements. Get access to Portfolio statement and access to
digital contract notes
DEAL CLINCHERS Vs INDIABULLS :-
1. Research reports are paid at RS 100 p.m.
2. SMS alert service is not provided.
3. IPO online is not there. It is offline.
4. RS 500/- is blocked by system as margin.
5. POA for Clients DMAT:
All shares held by client trading with IB are moved to IB Pool Account and
the same is shown as a reflection in client DP account. Charges are levied to
move shares from IB pool Account to client DP account
6. Annual maintenance charges are charged, if power of attorney is signed.
7. Margin Funding hoax:
The interest on funding starts on leveraged delivery trades from T+1 day itself
@21% p.a. on a daily basis
8. The role of Relationship Manager:
Each RM is looked upon as a revenue generator and he gets a % on business
generated from client. This can lead to over leveraged (Interest) & high
frequency (Brokerage) trading, which may not be in the best interest of the
client.
ANALYSIS :-
COMPETITORS COMPARISON :-
SHAREKHAN ICICIDIRECT INDIABULLS

. COM . COM
A/C 750/- (web based 750/-(waive off if 1000(offline &
OPENING online), 1000/- (software trading is more than web based)
CHARGES based online), 460/- Rs. 1 lakh) 1750(software)
(offline)
DEMAT A/C FREE (1ST YEAR) FREE FOR 1ST YEAR NO AMC
CHARGES AND 300/-P.A. AND 500/- P.A.
FROM FROM 2ND YEAR
2ND YEAR ONWARDS
ONWARDS
TYPE OF A/C 3(off line, fast trade & Web based Web based&
speed trade) software
TRADING BOTH WEBSITE BOTH
THROUGH
WEBSITE OR
SOFT-WARE
NSE/BSE/ NSE/BSE/ NSE/BSE/ NSE/BSE
DERIVA- DERIVATIVES/ MUTUAL DERIVATIVES
TIVES/ COMMODITIES/IPO’ FUNDS/
ARBIT- S/ MUTUAL FUNDS/ Derivatives
RAGE/ INSUARANCE
MUTUAL
FUNDS
SOFT-WARE 500/-P.M. N.A. N.A.
CHARGES (NEGOTIABLE
ON BROKERAGE)
DAIL-N- UNLIMITED On 21st RM NUMBER
TRADE call Rs 20/- PROVIDED
per call(P.M.) FOR
TRADING
DEMAT NIL (THROUGH INCLUDING RS. 17/-
TRANSAC- SHAREKHAN) IN PER
TION BROKERAG(Rs35) TRANSACTION
CHARGES (ON SELLING)
TIE UP NINE BANKS ICICIBANK ONLY HDFC BANK,
WITH (DETAILS ARE (COMPULSORY)
BANKS GIVEN EARLIER ON
PROJECT)
BUY TODAY YES YES BUT YES
SELL ONLY ON
TOMOR- 127 SCRIPS
ROW OF NSE
SMS ALERTS YES YES YES
MINIMUM 4 TO 8 TIMES 4 TIMES 4 TIMES
MARGIN ONWARDS
EXPO-SURE
MINIMUM Nil 5000/- 500 BLOCKED
MARGIN BY THE SYSTEM
Volume Nil Nil NIL
requirement
BROKE- .04%(INTRA) .07% (INTRA-DAY) .04%(INTRA)

RAGE .4% .75% .4%
(DELIVERY) (DELIVERY) (DELIVERY)
CHAPTER - 4
RESEARCH METHODOLOGY
OBJECTIVES OF THE STUDY :-
The objective of my Project is to gain knowledge about how an organization
works and in particular setup of a stock broking house.
PRIMARY OBJECTIVES OF THE PROJECT ARE :-
1. To learn about company routine working
2. To learn the marketing techniques that are used to acquire a client.
SECONDARY OBJECTIVE :-
1. To study the “ANGEL BROKING” competitors strengths and weaknesses.
RESEARCH METHODOLOGY :-
Research Methodology – “Systemised Method to gain knowledge”. The
technique deployed to analyze and interpret the data for the purpose of hitting the
target objective plays a crucial role. The effective research technique has a significant
contribution for effective objective achievement. Throughout this project, a
combination of secondary and primary research was undertaken to ANGEL
BROKING LTD.
DATA SOURCES :-
 Primary Data,
 Secondary Data
PRIMARY DATA :-
Primary data is a data that is collected for the first time in the processing of the
analysis.
The researchers have adopted the contact through telephone for the purpose of
collecting Primary data. The researchers discuss with Team Manager and employees
of the company to get information about competitors of SHAREKHAN.com.
SECONDARY DATA :-
Under Secondary sources, we tapped information from internal & external
sources. We made use of Internet (such as search engine
www.google.com, www.icicidirect.com, www.indiabulls.com and
miscellaneous sources (such as brochures, pamphlets, library) under
external sources.
ANALYSIS :-
To make our research project most effective in a given time period of two
months surveyed the information of the competitors. We undertook both Explorative
as well as Conclusive Research Design. The data has been collected from both
Primaries as well as Secondary sources and we also did the fieldwork for which
utmost care has been taken to keep project unbiased from personal opinion.
SIGNIFICANCE OF THE STUDY :-
Every research is conducted to fulfill certain objective and these objectives in
turn fulfill some purpose. BBA curricular is designed to give more practical exposes
to the student so that he can make use of theoretical knowledge in the real life
situation, with this thrust dissertation study has been included which provides
opportunity to research to gain practical insight of the market. This hand on
experience helps him in identifying the critical factor of consumer buying behavior.
This rich experience will be great help in researcher’s future endeavors and it also
solves the purpose for the partial fulfillment of BBA curriculum.
I sincerely believe that road to improvement is never- ending and one always
learns from a new experience. This project is a step towards gaining knowledge about
real world and putting the theory of practice. I shall look forward to and gratefully
acknowledge all suggestion on this small step I have taken.
The report consists of a step–wise efforts towards meeting the objectives of
the study. It covers the step-wise collection of data collection and the representation
of the data together with the analysis. It also includes some suggestions put forward
hoping it would help the company achieve its vision.
MANAGERIAL USEFULNESS OF THE STUDY :-
The marketing department can use this study to enhance their marketing
strategies for better sales. This report helps marketing department in taking decision
to what change in distribution channels and what should be done so that marketing
problem could be sorted out and how to sell their range of product in the competitive
market.
The very essence of every project related to marketing is providing a view to
management for chalk out the organization. So that they can maintain a viable fit
between the organization objective, skill and resources and its changing market
opportunities. Also give proper shape to the company business target profit and
growth. It provides a feedback to the organization about their sales, sales schemes and
what impact dose it has on the retailers and consumer. Every market research proves
useful suggestion to the organization. Marketing research helps the firm in every
component of the total marketing task. It helps the firm acquire a better understating
of the buyer, the competition and marketing environment. It also aids the formulation
of the marketing mix, product, distribution and pricing needs marketing research
support. It also in taking the information of competitor’s strategies and their impact on
the buyer. The study revels may fact that have come up during the project and these
facts can either be used as opportunities in exploring and expending the business as
well as can be used as safeguard against threats by the competitors to prepare an
effective marketing strategy. Every market research proves usefulness to the
organization. Marketing research helps the firm in every component of the total
marketing task. Its helps the firm acquire a better understanding of the consumer, the
competition and the marketing environment. It also aids he formulation of marketing
mix, decision on each element of marketing mix, product, distribution and promotion
and pricing etc need the support of marketing research.
LIMITATIONS OF THE PROJECT :-
 Services of competitors :- We cannot give proper comment on competitor’s
services till we use it. But I try to collect as accurate information as possible.
As we all know services are intangible and we cannot predict its quality, it is a
thing to feel not to see.
 No proper assurance of right information :- The main data sources are
websites, telephonic information and offices visit.
• The data on websites might be possible, not get updated.
• The marketing person might be possible, is not through with all
concepts to which I contacted.
• Sometimes, they try to hide information.
 Lack of awareness of Stock market :- Since the area is not known before it
takes lot of time in convincing people to start investing in shares primarily in
IPO’s.
 Mostly people comfortable with traditional brokers :- As people are doing
trading from their respective brokers, they are quite comfortable to trade via
phone.
 Lack of Techno Savvy people and poor Internet penetration :- Since most of
the people are quite experienced and also they are not techno savvy. Also
Internet penetration is poor in India.
 Some respondents are unwilling to talk :- Some respondents either do not have
time or willing does not respond, as they are quite annoyed with the phone
call.
 Inaccurate Leads :- Sometimes leads are provided which had error in it which
varies from only 5 digit phone number to wrong phone number
 Misleading concepts :- Some people think that Shares are too risky and just
another name of gamble but they don’t know it’s not at all that risky for long
investors.
SCOPE OF THE STUDY :-
These are some of the following scope of the study :-
1. The present study can be extended to assess the present marketing condition of
stock market.
2. The study can be used to design a proper product, price, place & promotional
strategy for stock market.
3. From the present study we can know the market share of different by-products
and accordingly formulated strategy to enhance it.
4. The result of marketing success of different by-product can be interpreted to
assess the rate of employee’s satisfaction in that department (marketing).
5. This study can be applied to find out an effective distribution channel to
enhance the sale of by-product of “ANGEL BROKING”.
CHAPTER - 5
FINDING, CONCLUSION &
RECOMMANDATIONS
On surveying various people who are involved in share trading both as trader
as well as investor, we found that brokerage is the most important factor on which
people select / opt a broking house, followed by image , convenience in trading ,
customer service, features, tips & suggestion & AMC.
MOST IMPORTANT FACTOR WHILE SELECTING A BROKING

HOUSE
BROKERAGE
IMAGE
CONVINIENCE(IN
FACTORS
TRADE)
CUSTOMER SERVICE
FEATURES
TIPS & SUGGESTION
AMC
What is interesting to note is the weighted contribution of these factors
towards decision making. Although brokerage leads the pack it has only 19%
contribution, and is closely followed by broking houses’ image with 18% and
convenience in trade with 16%. AMC & tips & suggestions having only 10%
contribution each towards decision making end up the pack.

PIE CHART DEPECTING MOST IMPORTANT FACTOR
IN SELECTING A BROKING HOUSE
18%
10% 10%
19% 15%
12%
16%
AMC TIPS & SUGGESTION

CUSTOMER SERVICE FEATURES
CONVINIENCE(IN TRADE) BROKERAGE
IMAGE
On surveying SHAREKHAN Customer why they opted for same, we got to
know it was because of image SHAREKHAN carries in the market, followed by its
competitive brokerage, convenience in trade, features, customer service, tips and
suggestions, and AMC.
REASON FOR SELECTING SHAREKHAN
IMAGE
BROKERAGE
FACTOR
CONVINIENCE(IN TRADE)
FEATURES
CUSTOMER SERVICE
TIPS & SUGGESTION
AMC
Angel Broking Continuous increases its growth percentage as shown in the
Graph & becomes one of the India’s Topmost Online Trading Service Provider.
CONCLUSION :-
In online trading “ANGEL BROKING” have mainly competition with
icicidirect.com, HDFCsec.com, 5Paisa.com India bulls. “ANGEL BROKING”
comes at no. 2 retail broker. It has an advantage of being in this industry for more
than 8 decades. It has launched its website in 2000 and were among the first player in
the online share trading. The “ANGEL BROKING” has decided to spend its
advertisement budget through four media i.e. Television, Print, Web and Outlets. Mr.
Boman Irani was the first brand ambassador for “ANGEL BROKING” on
television media. From the above analysis we can point out some points:
1. SHAREKHAN account opening charges are little higher than other
competitors. SHAREKHAN is less flexible to cut down its account opening
charges on the other side; some of the brokers are offering free account
opening to High Net Worth customers.
2. The charges of Demat account are reasonable at 300 p.a. but India bulls is
offering pool account with no Annual Maintenance charges.
3. SHAREKHAN provides trading in NSE, BSE and Derivatives. It also
launched online Mutual Funds & Online IPO Bidding. Arbitrage facility is not
available to customers.
4. SHAREKHAN is the only one that does not have any Demat transaction
charges either on buying or selling.
5. Unlimited toll free calls service is provided to customer in
SHAREKHAN.com.
6. SHAREKHAN accept offline payment from other banks also but
icicidirect.com, HDFCsec.com clients have compulsion to open an online
account.
7. IPO Online service is better provided in SHAREKHAN as compared to
others.
8. SHAREKHAN is only broker in which no margin needs to keep.
9. SHAREKHAN research reports come in client e-mail at free of cost around 5-
6 times in a day. But some brokers charged for it and some provide it only at
once in a day, while it is paid in Indiabulls, icicidirect.com and 5paisa.com.
10. In brokerage, 5paisa.com have an edge on others with lowest brokerage .25%
on delivery and .05% on intraday
To sum up, we can say that computerization and automation are not to be
avoided. Technology has been able to make the stock markets accessible to every
individual. It has also led to positive developments in terms of reduced costs and
fewer errors. But, as some experiences have indicated, IT cannot be applied as a
panacea for all problems. Regulation and knowledge dissemination are still important.
The use of technology should be preceded by a detailed study and assessment of all
other alternatives. The key to successful use to technology is the appreciation of its
constraints.
RECOMMENDATION :
We suggest following measures, which SHAREKHAN could take so as to
take on heavy competition from INDIABULLS and ICICIDIRECT.COM
1. To identify regions where promotions are required. SHAREKHAN lacks
visibility in northern region where as it is a well known name in western
region. Even then, its promotional campaign focuses on western region where
as northern region is still waiting for promotional campaigns.
2. Try to reduce cost, so that benefits can be passed on to customers. Senior
managers at SHAREKHAN keep on telling that it is difficult to reduce cost,
because of services we provide. But the fact is, India being a price sensitive
market, people at times go for monetary benefits rather than for long term non-
monetary benefits.
3. If charges can’t be reduced because of costs involved, make the services
customized, so that services are provided to only those customers who are
willing to pay the price for services they are getting and let the other
customers enjoy costs benefits without getting services.
4. Concept of margin funding should be introduced, as more and more people are
asking for it.
BIBLIOGRAPHY
BOOKS:
 Kotler Philip, Marketing Management: 13th Edition, 2006, Prentice
Hall of India Ltd., New Delhi.
MAGAZINE :
 Business World
 News Papers
WEBSITES
 www.angeltrade.com
 www.sharekhan.com
 www.icicidirect.com
 www.indiabulls.com
 www.5paisa.com
 www.google.com

A Project Report

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A Project Report

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A PROJECT REPORT

Submitted in partial fulfillment of the

Under the supervision of Submitted by

Shubhra Jain (Faculty) BBA (Final Year)

Aryabhatta International College of Technical Education

It is almost inevitable to incur indebtedness to all who generously

without which this project would have never been accomplished.

No task can be achieved alone, particularly while attempting to finish

a project of such magnitude. It took many very special people to

valuable support and convey my humble gratitude to them.

without fail produced, Surrogate Ads which we so often debate about. At

surrogate ads which I did not notice till now.

I would like to acknowledge my sincere gratitude to Mr.Amit Garg

valuable ideas, constructive criticism and motivation, which were the

guiding light during the entire tenure of this work.

Thank you all for supporting me in making this projects a reality.

phase witnessed never before. The competition is likely to become so

severe after the entry of many players, retaining a customer is most

difficult practice for any service provider.

are changing pavilion. So customer retention and satisfaction is now more

being supplemented with increased advertising and brand building efforts.

Success of any organization depends upon its being proactive. An often

quoted marketing adage is to manage a business well is to manage its

future and to manage its future is to manage information.”

are being sent to any organization where they work on a prescribed

I am very lucky as I got an opportunity to work with “angel broking”

LTD. which is showing phenomenal growth and success in its Sector.

My topic of study was “Studying the working process of

angel broking LTD.”

This project is an effort to do a depth study and analysis of various

err is human” and I am not an exception, valuable comments are always

with while working at “Angel Broking” includes advisory services i.e.

into, funds management of investors.

Analyzing the investors’ behaviour includes understanding the concerns a person

all is analyzed with the help of a schedule prepared.

S.NO. TOPIC NAME PAGE NO.

 Procedure of client acquisition

A BRIEF HISTORY OF STOCK EXCHANGES :-

Do you know that the world's foremost market place

“New York Stock Exchange” (NYSE), started its trading

under a tree (now known as 68 Wall Street) over 200 years

ago? Similarly, India's premier stock exchange Bombay

Stock Exchange (BSE) can also trace back its origin to as

far as 125 years when it started as a voluntary non-profit

You hear about it any time it reaches a new high or

are determined by competitive bidding. Trading may occur on a continuous auction

basis, may involve brokers buying from and selling to dealers

in certain types of stock, or it may be conducted through specialists dealing in

commercial bills of exchange.

established in Ahmedabad in 1894, followed by the Calcutta Stock Exchange (CSE).

Chennai, Ahmedabad, Bangalore, Bhubaneswar, Coimbatore, Guwahati, Hyderabad,

Realizing there is untapped market of investors who want to be able to execute

telephonically) or in a written form (fax). In Online Trading, you will access a

without manual intervention and executed thereon in a matter of a few seconds.

AngelBroking.com, Sharekhan.Com, HDFCSecurities.Com is some of

the online broking sites in India.

ONLINE TRADING PROCESS :-

INTRODUCTION AND HISTORY :-

“Angel Broking” is the retail broking arm of SSKI, an organization with

trading capabilities, right at your fingertips. This powerful technology complemented

by our knowledgeable and customer focused Relationship Managers. We are creating

to all our products and services through multi-channels.

………to educate & empower the individual investor to